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Google Adwords ikhoza kukhala gawo lopambana kwambiri pakutsatsa kwanu. Google imapereka zida zaulere zokuthandizani kuyendetsa kampeni yanu mosavuta, kuphatikizapo forum. Kuwerengera momveka bwino zolinga zanu ndikumvetsetsa momwe mungayesere kuchita bwino ndikofunikira kuti muchite bwino. Ndikofunika kwambiri kudziwa chifukwa chake mukugwiritsa ntchito AdWords komanso momwe mungayang'anire bwino. Nawa maupangiri oyambira ndi AdWords. Pitirizani kuwerenga kuti mudziwe zambiri za zida zamphamvu zotsatsa izi.
Kusunga Mtengo Pakudina kwa AdWords kumakhala kotsika ndikofunikira pakutsatsa kulikonse. Mtengo wakudina kulikonse pazotsatsa zanu umadziwika kuti Cost Per Click (Zamgululi). Pali maupangiri omwe mungatsatire kuti muchepetse mtengo wa kampeni yanu yotsatsa. Choyamba, gwiritsani ntchito mawu osakira amchira omwe ali ndi mawu osaka ochepa, koma cholinga chozindikirika. Gwiritsani ntchito zazifupi, mawu achinsinsi ngati nkotheka. Mawu osakira awa adzakopa mabizinesi ambiri.
Kuti mudziwe mtengo wanu podina, muyenera kudziwa kaye mphambu yanu yabwino. Zotsatira zabwino zimalumikizidwa ndi mawu osakira komanso zolemba zotsatsa pamalonda anu. Zotsatira Zapamwamba zimawonetsa kufunikira kotero kuti CPC yotsika. Komanso, kumbukirani kuti kukweza CTR yanu, chabwino. Komabe, pamene mpikisano ukuwonjezeka, mtengo uliwonse mukadina ukhoza kuwonjezeka, chifukwa chake yang'anani nambalayi ndikuyesera kukhathamiritsa malonda anu kuti awonetse kufunikira kwake.
Pomaliza, kumbukirani kuti mtengo pa dinani zimasiyanasiyana malinga ndi mankhwala. Mtengo wapatali wa magawo CPC, m'pamene mungadindidwe ndi kasitomala. Mwachitsanzo, kampani yazamalamulo yomwe imachita za ngozi mwachibadwa ingakhale yokwera mtengo kuposa bizinesi yogulitsa masokosi a Khrisimasi. Ngakhale mtengo pa kudina angaoneke mkulu kwa a $5 Soko la Khrisimasi, sizingakhale zopindulitsa kwa loya kulengeza za nthawi yomwe ikukhudza ngozi.
Mtengo wa kudina kulikonse umasiyana kwambiri pakati pa mafakitale. Kampani yazamalamulo, Mwachitsanzo, akanalipira $6 paliponse, pomwe tsamba la e-commerce lingalipira $1. Geotargeting ndi njira yabwino yopewera kudina kopanda ntchito ndikuwonjezera CTR yanu. Njira iyi ndiyothandiza kwambiri kwa ogulitsa omwe ali ndi malo enieni mkati mwadera linalake. CTR idzawonjezeka, pomwe Quality Score idzayenda bwino. Zonse, ndi ndalama zopindulitsa.
Mtengo pakudina kulikonse ndi njira yoyambira yomwe imagwiritsidwa ntchito potsatsa ndipo imagwiritsidwa ntchito kuyika mtengo wokwera pakudina kulikonse pamakampeni a Google AdWords.. Mtengo pakudina kulikonse utha kusiyanasiyana kutengera mawu omwe akutsatsa komanso kukula kwa bajeti. Ndikofunika kudziwa kuti CPC yanu yapamwamba kwambiri ndi chiyani, popeza zingakhale zokwera kuposa mtengo weniweni wa kudina. Palinso mitundu iwiri ya CPC: manual ndi automatic.
Anthu ambiri amadabwa momwe angayang'anire kuchuluka kwa kutembenuka kwa Adwords komwe kumachitika alendo atadina malonda awo. Kutsata kutembenuka ndi njira yabwino kwambiri yowonera zochitika izi. Ndikofunikira kukhazikitsa zosinthika zomwezo pa kampeni iliyonse yomwe mumayendetsa kuti muwone kuchuluka kwa anthu omwe adayendera tsamba lanu mutadina zotsatsa zanu.. Nazi njira zina zoyendetsera kutembenuka kwa Adwords:
o Dziwani kutembenuka komwe kuli kofunika kwambiri. Ngati mlendo akulembetsa mipikisano iwiri yachifundo, uko kungawerengedwe ngati kutembenuka kuwiri. Mofananamo, ngati mlendo atsitsa chidutswa cha zomwe zili, uku kukanakhala kutembenuka kumodzi. Dziwani kuti ndi matembenuzidwe ati omwe ali ofunikira kwambiri ndipo sinthani makonda anu kuti awonetsere izi. Mukangotsimikiza momwe mungayang'anire otembenuka, mudzatha kuona kuti ndi mawu ati omwe akupanga magalimoto ambiri komanso omwe akuyendetsa phindu lalikulu.
Kutsata zosintha zamawonekedwe, sankhani “Onani kudzera pawindo lakutembenuka” mwina. Izi zili mugawo la Advanced Settings la akaunti yanu. Imatsata anthu omwe amawona malonda anu koma osadina. Anthu awa atha kubwereranso patsamba lanu mtsogolomo ndikutembenuza, koma osati nthawi yomweyo. Posankha chitsanzo ichi, sankhani kuchuluka kwa nthawi yomwe yadutsa kuchokera pomwe mlendo adawonera komaliza malonda anu. Ngati tsamba lanu silikupanga ndalama, gwiritsani ntchito nambala yokwezeka posintha mawonekedwe.
Ngati malonda anu akupanga mafoni, ndikofunikira kutsatira mafoni awa. Kuyika ma code otsata otembenuka patsamba lofikira patsamba lanu kudzakuthandizani kumvetsetsa kuti ndi kampeni iti yomwe imakupindulirani kwambiri. Mukangodziwa kuti ndi mafoni angati omwe malonda ena adalandira, mutha kukhathamiritsa kampeni yanu. Pali njira zingapo zoyambira kutsata kutembenuka kwa Adwords. Izi zikuphatikiza kupanga Global Site Tag ndikuikonza kuti igwirizane ndi zomwe mukuchita.
Ena, kudziwa gulu lomwe wosuta adina. Kutembenuka kumagwera m'magulu angapo. Mutha kusankha kuyeza mitundu yonse ya kutembenuka, kuchokera ku mibadwo yotsogola kupita ku mawonedwe atsamba kupita ku ma signups. Mukhozanso kuphatikiza “zina” kufananiza mitundu yosiyanasiyana ya kutembenuka. Mwachitsanzo, mutha kufananiza kutembenuka kwa anthu omwe adayendera tsamba lanu koma osagula chilichonse. Kuyika mitundu iyi yosinthika kugulu kudzakuthandizani kufananiza mitundu yosiyanasiyana ya kutembenuka kwa omvera omwewo.
Kuti mupindule kwambiri ndi kafukufuku wanu wa mawu osakira, choyamba muyenera kumvetsetsa zamakampani anu, omvera omwe akufuna, ndi mankhwala. Ndiye, muyenera kupanga munthu wogula kutengera mawu osakira ndi mawu osakira ogwirizana. Pogwiritsa ntchito mfundozi, mutha kupanga zofunikira zomwe zimagwirizana ndi omvera anu. Mutha kugwiritsa ntchito kafukufuku wamawu osakira kuti mupange zomwe zikugwirizana ndi zosowa za omvera awa. Potsatira izi, mudzakhala mukupita kukapeza masanjidwe apamwamba komanso magalimoto ambiri.
Mungapeze zambiri zofunikira posonkhanitsa mndandanda wazinthu zothandizira. Malo abwino oyambira ndi nkhokwe ya EBSCOhost, yomwe ili ndi nkhani zoposa mamiliyoni anayi. Mutha kusaka mitundu ingapo yamawu omwewo, monga “adilesi”, “mtengo,” kapena “inshuwaransi yamagalimoto.” Komanso, mukalemba mawu ofunika, gwiritsani ntchito zizindikiro kuti muwonetsetse kuti mukugwiritsa ntchito mawu enieni. Mukakhala ndi mndandanda wamawu ofunikira, mutha kuyamba kulemba nawo zomwe muli nazo.
Kugwiritsa ntchito mawu osakira ndikofunikira pa SEO. Pozindikira mitu yotchuka ndi mawu osakira, mutha kukhathamiritsa tsamba lanu ndikutsata makasitomala ambiri. Kuphatikiza pakuwonetsetsa kuti masanjidwe a injini zosaka a organic, kufufuza kwa mawu achinsinsi kumakupatsani mwayi wosankha njira yayikulu yotsatsira malonda anu. Pomvetsetsa zokonda ndi machitidwe a omvera anu, mutha kudziwanso ngati mutuwo uli wopikisana. Kugwiritsa ntchito mawu ofunikira kudzakuthandizani kufikira omvera ambiri ndikutembenuza alendo kukhala makasitomala.
Njira yabwino yoyambira kampeni yanu ya AdWords ndikufufuza mawu otchuka abizinesi yanu. Izi zili choncho chifukwa mawuwa ali ndi mawu osaka kwambiri. Ndikofunikira kudziwa kuphatikiza koyenera kwa mawu osakira okwera ndi otsika omwe angapereke zotsatira zabwino kwambiri. Pali njira zambiri zoyeretsera kafukufuku wamawu anu osafunikira, koma chogwira mtima kwambiri ndicho kulunjika pa omvera anu enieni. Omvera anu amayang'ana kwambiri, PPC yocheperako yomwe muyenera kugwiritsa ntchito pa kampeni yanu.
Chida chabwino chofufuzira mawu osakira chimapereka mayeso aulere komanso olipidwa pamawu odziwika kwambiri. Mungagwiritse ntchito mayeserowa aulere kuti mumve za chida musanagwiritse ntchito ndalama. Mutha kugwiritsanso ntchito zida zofufuzira mawu ofunikira operekedwa ndi Google kuti muwone mawu osakira omwe akuyambitsa kuchuluka kwa anthu patsamba lanu. Ichi ndi gawo lofunikira la njira yabwino ya SEO, ndipo kugwiritsa ntchito zida izi kudzakuthandizani kupanga njira yabwino kwambiri ya mawu osakira. Mukakhala ndi keyword strategy yokhazikitsidwa, mutha kuyamba kugwiritsa ntchito njira zanu kuti muwonetsetse kuti tsamba lanu likuyenda bwino pamakina osakira.
Kutsatsanso ndi Adwords kumakupatsani mwayi wolunjika omwe adabwera patsamba lanu ndi zotsatsa zosinthidwa makonda. Kutsatsanso ndi njira yabwino kwambiri yobweretsera ogwiritsa ntchito munjira yogulitsa, zomwe zimakupatsani mwayi wambiri wowatembenuza. Kutsatsanso kwa AdWords kumakupatsani mwayi wogawa omvera anu ndi chilankhulo, ndalama, ndi maphunziro. Kutsatsanso kumagwiranso ntchito mofananamo. Imapanga mndandanda wa ogwiritsa ntchito omwe adayendera kale tsamba lanu, ndi amene asonyeza chidwi ndi malonda kapena ntchito yanu.
Kutsatsanso ndi AdWords kwakhala nkhani yovuta kwambiri pazaka zisanu zapitazi. Retargeting ndi buzzword, ndipo ili pafupifupi theka lodziwika ku France, Russia, ndi China monga zilili ku US. Koma zimagwira ntchito bwanji? Ndikosavuta kusokonezedwa ndi ma acronyms onse. Pano pali choyambirira chofulumira. Ndipo kumbukirani, kugulitsanso sikugwira ntchito chifukwa kumawononga ndalama zambiri.
