Tag: Google Adwords lub koom haum

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Nov yog qee cov lus qhia tseem ceeb tshaj plaws kom nco ntsoov thaum khiav kev sib tw hauv Google. Cia li nyeem ntawv! Tom qab nyeem tsab xov xwm no, koj yuav tsum muaj peev xwm tsim tau zoo AdWords tshaj tawm.

Advertising on Google’s advertising platform

Currently, lub vev xaib nrov tshaj plaws hauv ntiaj teb, Google, muaj billions ntawm cov neeg siv. Google tau txais txiaj ntsig cov neeg siv no hauv ob txoj hauv kev loj: los ntawm kev tsim cov profiles ntawm lawv cov neeg siv thiab sib qhia cov ntaub ntawv no nrog cov neeg tshaj tawm. Google tom qab ntawd thov cov neeg tshaj tawm los twv rau ib tus neeg tshaj tawm tso los ntawm cov tuam txhab thib peb. Cov txheej txheem no, hu ua real-time bidding, yog txoj hauv kev zoo tshaj plaws kom ncav cuag cov neeg tuaj saib dav ntawm cov neeg siv khoom. Ntau pua lub tuam txhab muab Google nrog cov ntaub ntawv tsim nyog thiab cov ntaub ntawv rau kev tso npe tshaj tawm.

Setting up a campaign

There are many different options available for setting up a campaign in Google Adwords. Once you’ve selected your keywords, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, poj niam txiv neej, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” los yog “nearly every United States resident” for the ads.

Thaum teeb tsa kev sib tw, koj yuav tsum xaiv lub hom phiaj. Qhov no tuaj yeem txhais tau ntau yam rau cov lag luam sib txawv. Lub hom phiaj uas tau teev tseg zoo yuav ua rau qhov sib txawv ntawm kev tsim cov hlau lead thiab kev ua tsis tiav. Koj tuaj yeem teeb tsa lub hom phiaj SMART los pab koj tsim cov kab ke thiab txoj hauv kev ua kom tiav koj lub hom phiaj Google Adwords. Ib qho piv txwv zoo ntawm lub hom phiaj hloov dua siab tshiab yog tus naj npawb ntawm clicks koj ad tau txais. Daim duab no yuav qhia koj ntau npaum li cas koj yuav tsum siv rau koj qhov kev sib tw.

Yog tias koj tshiab rau AdWords, Nws yog qhov zoo tshaj plaws los nthuav koj cov peev nyiaj tag nrho sib npaug ntawm txhua qhov ntawm koj cov phiaj xwm. Xaiv cov peev nyiaj raws li koj lub hom phiaj ua lag luam, thiab txo cov peev nyiaj rau cov uas tsis tseem ceeb. Tsis txhob hnov ​​​​qab tias koj tuaj yeem hloov cov peev nyiaj rau txhua qhov kev sib tw. Nws yeej tsis ntxov dhau los kho cov peev nyiaj kom tau txais txiaj ntsig zoo tshaj plaws. Thaum teeb tsa koj cov phiaj xwm hauv Google Adwords, nco ntsoov xav txog koj lub hom phiaj thiab taug qab koj cov txiaj ntsig.

Choosing keywords

Before you choose your keywords, koj yuav tsum xav txog seb koj lub hom phiaj yog dab tsi rau koj qhov kev tshaj tawm. Yog tias koj lub hom phiaj yog los txhawb kev paub txog koj txoj kev lag luam, tej zaum koj yuav tsis xav tau cov ntsiab lus siab. Yog tias koj tab tom sim nce kev muag khoom, Tej zaum koj yuav xav tsom mus rau cov ntsiab lus tseem ceeb dua rau koj cov neeg tuaj saib thiab muaj qhov kev tshawb nrhiav qis dua. Thaum nrhiav ntim yog ib qho tseem ceeb uas yuav tau xav txog, koj yuav tsum tau coj mus rau lwm yam hauv tus account, xws li tus nqi, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Piv txwv li, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Hauv qhov no, the keyword may be relevant to a small number of people, but it may not be the best choice. Ntxiv mus, you can try ad groups based on the products or services you sell. Ua li no, you can ensure that your ads will appear in the search results of the relevant people.

Tsim kev tshaj tawm

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. Thaum cov neeg tsis tsim nyog yuav tsis zoo li nyem rau ntawm koj qhov kev tshaj tawm, tsim nyog zeem muag yog. Yog koj muaj ad zoo, koj yuav pom tias koj tus nqi ib nias yog qis dua. Cov kauj ruam tom ntej yog los tsim ntau qhov sib txawv ntawm koj qhov kev tshaj tawm thiab saib xyuas qhov ua tau zoo ntawm txhua tus.

Ua ntej tshaj plaws, koj yuav tsum paub dab tsi lo lus tseem ceeb uas koj xav tau lub hom phiaj. Muaj ntau cov ntsiab lus pub dawb muaj nyob hauv online uas yuav pab koj nrhiav cov ntsiab lus zoo rau koj qhov kev tshaj tawm. Qhov chaw zoo pib yog siv lub cuab yeej hu ua Keyword Planner. Nws yuav pab koj nrhiav tau ib lo lus tseem ceeb uas yuav ua rau koj qhov kev tshaj tawm sawv tawm ntawm tus so. Thaum koj tau xaiv lo lus tseem ceeb, siv cov ntsiab lus npaj cov cuab yeej los nrhiav seb qhov kev sib tw ntau npaum li cas lub sij hawm muaj.

Tracking conversions

If you’re wondering how to track conversions from your Google Adwords campaigns, phau ntawv qhia no yuav pab koj pib. Kev hloov pauv kev taug qab yog ib qho yooj yim los siv, but requires you to manually insert “onclick” HTML tags into your Google code. Koj tuaj yeem siv phau ntawv qhia no los txiav txim siab txoj hauv kev zoo tshaj plaws los siv kev hloov pauv hloov pauv ntawm koj cov phiaj xwm Adwords. Muaj ntau txoj hauv kev los taug qab kev hloov pauv los ntawm koj cov phiaj xwm Adwords.

Ua ntej, koj yuav tsum paub seb tus qauv twg koj xav siv rau koj qhov phiaj xwm AdWords. Thaum Google Analytics cia li taug qab kev hloov pauv los ntawm tus neeg siv thawj nias, AdWords yuav credit rau qhov kawg AdWords nyem. Qhov no txhais tau tias yog ib tug neeg nyem rau ntawm koj qhov kev tshaj tawm, tab sis tom qab ntawd tawm ntawm koj qhov chaw, koj tus account Google Analytics yuav muab credit rau lawv thawj zaug.

Cov cai uas tau tshwm sim ntawm koj lub vev xaib ua tsaug-koj nplooj ntawv yuav xa cov ntaub ntawv mus rau Google Ads. Yog tias koj tsis siv tus lej no, koj yuav tsum tau hloov kho koj lub lag luam e-lag luam platform taug qab cov lej kom tau txais cov ntaub ntawv koj xav tau. Vim tias txhua lub lag luam e-lag luam siv txoj kev taug qab sib txawv, txheej txheem no yuav nyuaj, tshwj xeeb tshaj yog tias koj tshiab rau web programming lossis HTML.

Thaum koj paub tias kev hloov pauv zoo li cas, koj tuaj yeem taug qab ntau npaum li cas txhua qhov nyem. Qhov no yog qhov tseem ceeb tshwj xeeb rau kev taug qab tus nqi ntawm cov kev hloov pauv, raws li cov nyiaj tau los ntawm cov clicks qhia txog cov nyiaj tau los tiag. Nws kuj tseem pab tau kom paub txhais cov kev hloov pauv li cas kom koj tuaj yeem ua kom koj cov txiaj ntsig tau los ntawm koj cov phiaj xwm Adwords. Tsis muaj kev hloov pauv rau kev taug qab kom raug. Koj yuav xav tsis thoob ntawm qhov tshwm sim.

Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov phiaj xwm AdWords, koj yuav tsum tsom mus rau kev nqa cov neeg siv khoom them nyiaj tshaj plaws, xaiv-ins, thiab cov neeg yuav khoom. Piv txwv li, phiaj xwm A tuaj yeem xa 10 coj thiab phiaj xwm B tuaj yeem xa tsib tus thawj coj thiab ib tus neeg siv khoom, tab sis qhov kev txiav txim nruab nrab tus nqi yuav siab dua ntawm Campaign A. Li no, Nws yog ib qho tseem ceeb los teeb tsa koj qhov kev twv siab tshaj plaws thiab lub hom phiaj siab CPC kom tau txais ROI zoo tshaj. Cov npe hauv qab no yog qee cov lus qhia rau kev ua kom zoo dua koj qhov phiaj xwm AdWords kom ntseeg tau tias nws yuav tsim cov txiaj ntsig zoo tshaj plaws rau koj txoj kev lag luam.

Nqi ib nias

CPC (tus nqi ib nias) hauv Google Adwords txawv ntawm ib mus rau ob duas las, tab sis nws tuaj yeem siab npaum li $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Siv cov ntsiab lus ntev ntev nrog cov ntaub ntawv tshawb fawb tsawg thiab kev tshawb nrhiav meej. Ntau cov ntsiab lus tseem ceeb yuav nyiam ntau qhov kev twv.

Tus nqi ntawm txhua qhov nias yog feem ntau txiav txim siab los ntawm ntau yam, suav nrog txoj haujlwm ntawm kev tshaj tawm thiab tus naj npawb ntawm cov neeg sib tw. Yog tias kev lag luam muaj kev sib tw heev, CPC yuav siab dua. Hauv qee kis, koj tuaj yeem txo tus nqi ntawm CPC los ntawm kev booking ntau qhov kev tshaj tawm. Thaum kawg, Nco ntsoov tias CPC yog txiav txim los ntawm ntau yam, xws li tus nqi ntawm kev sib tw hauv kev lag luam, qhov tseeb ntawm lub vev xaib, thiab ntim ntawm kev tshaj tawm.

Ntxiv rau qhov txo koj CPC, koj tuaj yeem ua kom zoo dua qhov kev tshaj tawm los ntawm kev siv txuas ntxiv thiab txhim kho nplooj ntawv hloov pauv. Marta Turek tau piav qhia ob peb lub tswv yim los pab koj txo koj tus nqi ib nyem. Koj tuaj yeem txuag tau ib tuj ntawm cov nyiaj thaum tseem tau txais kev cuam tshuam thiab hom mileage. Tsis muaj txoj hauv kev los txo CPC hauv AdWords, tab sis koj tuaj yeem coj cov lus qhia no los txhim kho koj txoj kev sib tw thiab txo tus nqi ib nyem.

Thaum tus nqi ib mille yog ib txoj hauv kev zoo ntawm kev tsim hom thiab kev paub txog cov khoom, CPC raug suav hais tias zoo dua rau kev tsim cov nyiaj tau los. Qhov sib txawv ntawm CPC thiab tus nqi ib nyem tuaj yeem pom nyob rau hauv hom kev lag luam thiab hom khoom muaj. Thaum cov tuam txhab hluav taws xob tuaj yeem siv ntau pua daus las rau ib tus neeg siv khoom, kev tuav pov hwm kev lag luam tuaj yeem siv ob peb duas las ib nyem. Cov tom kawg yog ib txoj hauv kev zoo los nrhiav cov neeg tuaj saib yam tsis tau siv ntau pua daus las rau txhua qhov nyem.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. Muaj ntau txoj hauv kev los ua qhov no, thiab muaj qee cov tswv yim uas koj tuaj yeem siv tau uas yuav ua rau nws yooj yim dua los siv koj cov nyiaj kom zoo. Cov no suav nrog qhov Maximum bid Strategy, Target ROAS, thiab Maximize Conversions zoo. Lub tswv yim Maximize Conversions yog qhov yooj yim heev thiab cia Google siv koj cov peev nyiaj txhua hnub kom tag nrho.

Tus nqi uas koj twv yuav txawv raws li koj lub hom phiaj thiab pob nyiaj siv. Hauv lwm lo lus, koj tuaj yeem teeb tsa qhov siab tshaj plaws CPC raws li koj cov peev nyiaj thiab xav tau tus lej hloov pauv. Qhov no yog qhov zoo tshaj plaws rau cov phiaj xwm uas tsom mus rau kev paub txog hom lag luam, uas tuaj yeem ua tiav los ntawm kev sib tw hauv Kev Tshawb Nrhiav Network, Google Display Network, thiab Standard Khw. Kev sib tw ntawm tes tso cai rau koj los kho koj qhov kev twv, tso cai rau koj siv ntau dua ntawm cov ntsiab lus tshwj xeeb lossis qhov chaw.

Nyob rau hauv tib txoj leeg, Koj tuaj yeem siv qhov CPC siab tshaj plaws los txhim kho koj cov phiaj xwm kev lag luam rov qab. Lub tswv yim no siv cov ntaub ntawv keeb kwm thiab cov ntsiab lus teeb liab los kho koj qhov Max CPC raws li koj lub vev xaib kev khiav tsheb. Thaum lub tswv yim no yooj yim rau kev ua yuam kev, nws muaj txiaj ntsig zoo hauv kev ua kom pom kev pom zoo thiab tsim cov khoom lag luam tshiab paub txog. Xwb, koj tuaj yeem siv lwm cov tswv yim hloov dua siab tshiab uas yuav ua rau muaj kev cuam tshuam cov tsheb. Tab sis cov tswv yim no tsis yog rau txhua tus.

Ntxiv rau qhov teeb tsa koj qhov siab tshaj plaws CPC, koj tuaj yeem siv lub tswv yim sib tw hu ua Maximize Clicks. Nws yog ib txoj hauv kev yooj yim kom nce koj ROI los ntawm kev nce cov tsheb khiav koj tau txais. Thiab vim tias Google Adwords cia li nce thiab txo koj qhov kev sib tw raws li tus lej ntawm kev hloov pauv, nws yuav ua kom koj qhov kev tshaj tawm tau txais txiaj ntsig tshaj plaws. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Tshawb nrhiav lo lus tseem ceeb

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, suav nrog kev tshawb fawb lo lus tseem ceeb. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Txhawm rau tshawb nrhiav lo lus tseem ceeb, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Thaum koj muaj koj cov npe lo lus tseem ceeb, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. Txoj hauv kev zoo tshaj plaws kom tau txais txiaj ntsig los ntawm koj qhov phiaj xwm Adwords yog tsom rau ob peb lo lus tseem ceeb thiab xaiv cov uas cuam tshuam rau koj cov neeg tuaj saib.

Ntxiv nrog rau kev nrhiav cov ntsiab lus nrov tshaj plaws, koj yuav tsum tau siv cov cuab yeej los txheeb xyuas koj cov neeg tuaj saib. Cov cuab yeej no tuaj yeem pab koj tsom koj cov neeg tuaj saib raws li lawv xav tau thiab nyiam. Piv txwv li, yog koj lub lag luam muag khaub ncaws, tej zaum koj yuav xav tsom cov poj niam uas tab tom nrhiav nkawm khau tshiab, los yog cov txiv neej uas xav mus yuav accessories. Cov neeg siv no zoo li yuav siv nyiaj ntau dua rau khaub ncaws thiab khau. Siv cov cuab yeej tseem ceeb, koj tuaj yeem nrhiav seb cov neeg no tab tom nrhiav dab tsi thiab tsim cov ntsiab lus cuam tshuam.

Kev sib tw ntawm cov cim kev lag luam

In addition to using keyword research tools, Cov neeg tshaj tawm tuaj yeem twv ntawm cov ntsiab lus lag luam. Los ntawm kev ua li ntawd, lawv nce lawv txoj hauv kev tau txais qhov chaw siab rau lawv cov kev tshaj tawm hauv kev tshawb fawb. Ntxiv thiab, kev twv ntawm cov ntsiab lus ua lag luam tso cai rau cov neeg sib tw yuav qhov chaw muaj feem cuam tshuam thiab tsis txhob muaj tus nqi siab-ib-nias. Txawm hais tias cov neeg sib tw feem ntau yuav tsis paub txog kev sib tw ua lag luam, tej zaum lawv tseem yuav txaus siab ntxiv cov ntsiab lus tsis zoo.

Kev coj ua ntawm kev sib tw ntawm cov cim kev lag luam yog qhov tsis sib haum xeeb. Qee lub tuam txhab tau txiav txim siab mus yuav cov ntsiab lus lag luam es tsis txhob ua kev cai lij choj. Hauv 2012, Rosetta Pob zeb Ltd. tau foob lub cim lag luam txhaum cai tawm tsam Google, Inc. Google tau hloov nws qhov kev pab cuam kom tso cai rau kev sib tw ntawm cov cim kev lag luam hauv 2004. Txij thaum ntawd los, ntau dua 20 cov tuam txhab tau foob cov ntaub ntawv raug cai tawm tsam Google, Inc.

Thaum lub lag luam txoj cai lij choj tau txiav txim los ntawm kev foob, nws tsis paub meej tias yuav ua li cas rau yav tom ntej. A court-approved injunction could force competitors to pay more for trademarked keywords. Txawm li cas los, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, Cov neeg tshaj tawm tuaj yeem zam kev raug foob rau kev ua txhaum cai ntawm kev lag luam.

Nws tseem ceeb heev uas yuav tsum nco ntsoov tias kev siv cov npe sib tw hauv kev tshaj tawm kuj tseem tuaj yeem raug cais raws li kev ua txhaum cai. Kev twv ntawm cov ntsiab lus tseem ceeb hauv Adwords yog qhov pheej hmoo vim tias koj tuaj yeem xaus rau kev thov tus neeg sib tw cov lus tseem ceeb. Nyob rau hauv xws li ib tug scenario, tus neeg sib tw tuaj yeem tshaj tawm cov haujlwm rau Google. Yog tias tus neeg sib tw tshaj tawm koj qhov kev tshaj tawm, nws tuaj yeem thaiv koj ntawm kev siv lub npe ntawd.

Campaign optimization

Keyword selection is essential for campaign optimization. Siv cov phiaj xwm lo lus tseem ceeb yog pub dawb thiab tuaj yeem pab koj txiav txim siab koj cov peev nyiaj thiab ntau npaum li cas los twv. Nco ntsoov tias cov lus tseem ceeb ntev dua yuav tsis phim cov ntsiab lus tshawb nrhiav, yog li khaws cia hauv siab thaum tsim koj qhov kev tshaj tawm. Tsim ib tus neeg yog qhov tseem ceeb hauv kev nkag siab koj lub hom phiaj kev lag luam thiab txiav txim siab cov ntsiab lus zoo tshaj plaws rau koj qhov kev sib tw. Nws kuj pab kom paub tias leej twg yuav saib koj qhov kev tshaj tawm.

Koj tuaj yeem sim siv lub hom phiaj kev xav qhia los txiav txim tus nqi ib nyem. Qhov ntau dua qhov feem pua ​​​​ntawm koj cov neeg tuaj saib, qhov siab dua koj qhov kev twv yuav yog. Qhov no yuav ua rau kom pom qhov pom ntawm koj qhov kev tshaj tawm thiab tuaj yeem ua rau muaj kev hloov pauv ntau dua. Txawm li cas los, Nws yog qhov ua tau tias koj qhov kev tshaj tawm yuav tau txais tsawg dua li qhov xav tau nyem, tab sis koj yuav tau txais nyiaj ntau dua. Yog tias koj siv Google Ads los txhawb koj lub vev xaib, xav txog kev siv lub hom phiaj impression share.

Txhawm rau ua kom cov phiaj xwm optimization yooj yim dua, siv Task Management feature. Koj tuaj yeem muab cov haujlwm ua kom zoo sib txawv rau cov tswv cuab hauv pab pawg. Koj tuaj yeem khaws cov lus qhia ua ke zoo li yuav siv cov kev tshaj tawm ntxiv li cas. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Kev sib tw optimization rau Google Adwords tuaj yeem nyuaj, tab sis nws tsim nyog yog tias koj tuaj yeem txhim kho CTR thiab txo CPC. Ua raws li cov no 7 cov kauj ruam, koj yuav nyob ntawm koj txoj hauv kev kom tau txais CPC siab dua thiab zoo dua CTR rau koj qhov kev tshaj tawm. Tsis ntev koj yuav pom qhov kev txhim kho tseem ceeb hauv kev ua tau zoo ntawm koj cov phiaj xwm. Tsis txhob hnov ​​​​qab tias kev ua tiav kev sib tw ua tiav yuav tsum muaj kev tshuaj xyuas tsis tu ncua. Yog tias koj tsis taug qab koj cov txiaj ntsig, koj yuav raug tso tseg raws li qhov qub qub tau tshwm sim.

Muaj qee cov kauj ruam yooj yim koj yuav tsum ua raws thaum siv Adwords. These include Competitive bidding model, Kev hloov dua siab tshiab, thiab Negative keywords. Nov yog qee qhov piv txwv ntawm kev siv AdWords rau koj qhov kom zoo dua. Thaum koj tau mastered cov no, nws yog lub sijhawm los ua koj thawj qhov kev tshaj tawm. Hauv kab lus hauv qab no, Kuv yuav mus hla qee yam tseem ceeb tshaj plaws uas koj yuav tsum paub. Tej zaum koj kuj xav mus saib cov ntawv txuas hauv qab no kom paub ntau ntxiv.

Nqi ib nias

Whether you run your own PPC campaign on Facebook, Google, lossis lwm lub platform them nyiaj tshaj tawm, nkag siab ntau npaum li cas koj cov nqi tshaj tawm yog qhov tseem ceeb rau kev siv nyiaj lag luam zoo. Nqi ib nias, los yog CPC luv luv, hais txog tus nqi uas tus tshaj tawm yuav them rau txhua qhov nyem rau ntawm kev tshaj tawm. Tus nqi ib nias yog ib txoj hauv kev zoo los ntsuas koj qhov kev sib tw ua tau zoo, raws li nws tso cai rau koj paub tseeb npaum li cas koj cov ntawv tshaj tawm raug nqi koj thaum tib neeg nyem rau lawv.

Ntau yam cuam tshuam rau koj tus nqi ib nyem, suav nrog cov qhab nia zoo, cov ntsiab lus tseem ceeb, thiab tsaws nplooj ntawv ntsig txog. Thaum tag nrho peb lub ntsiab lus zoo sib xws, lub CTR (nyem-los ntawm tus nqi) zoo li yuav siab. CTR siab txhais tau tias koj qhov kev tshaj tawm muaj feem cuam tshuam thiab nyiam cov neeg tuaj saib. Kev nce CTR txhais tau tias koj cov lus tshaj tawm muaj feem cuam tshuam rau tus neeg tshawb nrhiav, thiab nws yuav txo koj cov nqi tag nrho ib nias. Txawm li cas los, CTR siab tsis yog ib qho cim zoo tshaj plaws.

Tus nqi ib nias txawv raws li hom kev lag luam, khoom, thiab cov neeg tuaj saib. Feem ntau hais lus, CPC rau Adwords yog nruab nrab $1 thiab $2 ntawm kev tshawb nrhiav network, thiab hauv qab $1 rau zaub network. Cov lus tseem ceeb uas raug nqi siab yuav raug nqi ntau dua $50 ib nias, thiab feem ntau yog nyob rau hauv kev lag luam muaj kev sib tw nrog cov neeg siv khoom siab tshaj plaws. Txawm li cas los, cov khw muag khoom loj tuaj yeem siv nyiaj $50 lab lossis ntau tshaj ib xyoos ntawm Adwords.

Nrog CPC, koj tuaj yeem tso koj cov ntawv tshaj tawm hauv cov vev xaib, and track the visitors’ entire journey on your site. AdWords yog lub hauv paus ntawm cov khw muag khoom e-lag luam, muab koj cov khoom tso rau pem hauv ntej ntawm cov neeg siv khoom uas nquag tshawb nrhiav cov khoom lossis kev pabcuam zoo ib yam li koj li. Los ntawm tsuas yog them nyiaj rau clicks, CPC tuaj yeem pab koj khwv tau $2 rau txhua tus $1 siv. Koj tuaj yeem siv cov cuab yeej no los txhim kho koj txoj kev lag luam thaum tib lub sijhawm nce cov txiaj ntsig.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. Cov qauv no txawv nyob ntawm seb lub hom phiaj ntawm kev tshaj tawm kev tshaj tawm. Tus nqi qis tshaj yuav tsis ua rau muaj kev txaus siab ntau, yog li cov neeg tshaj tawm tuaj yeem xav txog kev sib tw hnyav rau cov ntsiab lus zoo. Txawm li cas los, aggressive bidding tuaj yeem ua rau tus nqi siab dua ib nyem, yog li nws yog qhov zoo tshaj los zam nws yog tias ua tau.

Lub tswv yim yooj yim ua raws li yog kom ua kom muaj kev sib hloov siab. Hauv lub tswv yim no, Cov neeg tshaj tawm tau teeb tsa cov peev nyiaj siab tshaj plaws txhua hnub thiab cia Google ua qhov kev sib tw. Los ntawm maximizing conversion, lawv tuaj yeem tau txais kev tsheb ntau dua rau lawv cov nyiaj. Ua ntej yuav txiav txim siab, txawm li cas los xij, Nws yog ib qho tseem ceeb kom taug qab ROI thiab txiav txim siab seb qhov kev hloov pauv loj tshaj plaws uas ua rau muaj txiaj ntsig zoo. Thaum qhov no tau tsim, Cov neeg tshaj tawm tuaj yeem kho lawv cov kev sib tw raws li. Thaum muaj ntau lub tswv yim ua tau, Cov qauv no zoo tshaj plaws rau cov lag luam me thiab nruab nrab.

Phau ntawv CPC kev sib tw tuaj yeem ua ke nrog kev sib tw twv, uas coj mus rau hauv tus account txawv cov cim. Cov qauv no tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau cov lag luam me uas muaj kev hloov pauv tsawg, vim feem ntau ntawm lawv cov kev hloov dua siab tshiab yog cov coj, thiab qhov zoo ntawm cov hlau lead no sib txawv. Tsis yog txhua tus ua rau hloov mus rau cov neeg siv khoom them nyiaj, tab sis yog hais tias koj txhais ib tug lead ua ib qho kev hloov dua siab tshiab, Google yuav kho lawv ib yam nkaus, tsis hais qhov zoo.

Phau ntawv CPC kev twv qauv yog lub tswv yim zoo rau cov pib tshiab, tab sis nws tuaj yeem siv sijhawm ntev thiab nyuaj rau tus tswv. Koj yuav tsum tau teeb tsa kev sib tw rau cov pab pawg sib txawv thiab qhov chaw. ECPC tuaj yeem pab tswj kev siv nyiaj txiag thiab kho cov nqi sib tw raws li qhov yuav muaj kev hloov pauv. Kuj tseem muaj cov kev xaiv uas siv tau rau phau ntawv CPC twv, uas yog txoj kev nrov tshaj plaws. Muaj peb hom kev twv ua qauv: Phau ntawv CPC twv, ECPC, thiab ECPC.

Kev hloov dua siab tshiab

Without Adwords conversion tracking, koj muab nyiaj tso rau hauv chav dej. Kev khiav koj qhov kev tshaj tawm thaum koj tos rau tus thib peb los siv cov lej taug qab tsuas yog siv nyiaj pov tseg xwb. Tsuas yog tom qab koj muaj txoj cai hloov dua siab tshiab siv tau koj tuaj yeem pib pom cov ntaub ntawv tiag tiag los ntawm koj qhov kev tshaj tawm. Yog li dab tsi yog cov kauj ruam los siv kev hloov dua siab tshiab? Nyeem rau kom paub ntxiv. Thiab nco ntsoov: yog tias nws tsis ua haujlwm, koj ua haujlwm tsis zoo.

Ua ntej, koj yuav tsum txhais ib tug conversion. Kev hloov pauv yuav tsum yog cov kev ua uas qhia tias ib tus neeg nyiam koj lub vev xaib thiab yuav ib yam dab tsi. Cov kev ua no tuaj yeem muaj los ntawm kev xa daim foos xa mus rau kev rub tawm ebook dawb. Xwb, yog tias koj muaj lub vev xaib ecommerce, tej zaum koj yuav xav txhais tej kev yuav khoom raws li kev hloov dua siab tshiab. Thaum koj tau txiav txim siab hloov dua siab tshiab, koj yuav tsum teeb tsa tus lej taug qab.

Tom ntej no, Koj yuav tsum siv Google Tag Manager ntawm koj lub vev xaib. Qhov no yuav xav kom koj ntxiv ib ntu ntawm JavaScript code rau koj qhov chaw HTML code. Thaum koj ua li ntawd, koj tuaj yeem tsim lub Tag tshiab. Hauv Tag Manager, koj yuav pom cov npe ntawm txhua hom ntawv cim npe muaj rau koj lub xaib. Nyem rau Google AdWords tag thiab sau cov ntaub ntawv tsim nyog.

Thaum koj ua li ntawd, koj tuaj yeem nruab qhov hloov dua siab tshiab mus txog qhovtwg rau koj lub vev xaib. Ces, koj tuaj yeem saib koj cov kev hloov pauv ntawm ntau qib. Pab pawg Ad, Ad, thiab lo lus tseem ceeb qib cov ntaub ntawv yuav raug tso tawm kom pom nyob rau hauv ib tug hloov dua siab tshiab mus txog qhovtwg interface. Kev hloov dua siab tshiab yuav pab koj txheeb xyuas cov ntawv tshaj tawm twg zoo tshaj plaws. Koj tseem tuaj yeem siv cov ntaub ntawv no los qhia kev sau ntawv tshaj tawm yav tom ntej. Txoj cai hloov dua siab tshiab tseem yuav tso cai rau koj los nqis peev hauv koj cov lus nug raws li lawv hloov pauv tau zoo npaum li cas.

Cov ntsiab lus tsis zoo

To optimize your search engine optimization, siv cov ntsiab lus tsis zoo hauv koj cov phiaj xwm tshaj tawm. Cov no yog cov ntsiab lus uas koj cov neeg siv tsis xav pom, tab sis yog semantically ntsig txog koj cov khoom lossis kev pabcuam. Kev siv cov ntsiab lus tsis cuam tshuam tuaj yeem ua rau muaj kev poob siab rau koj cov neeg siv. Piv txwv li, if someone searches for “red flowers,” your ad will not show up. Ib yam li ntawd, if someone searches for “red roses,” koj qhov kev tshaj tawm yuav tshwm sim.

Koj tuaj yeem siv cov cuab yeej los nrhiav cov ntawv sau tsis raug. Koj tuaj yeem ua qhov no los ntawm kev khawb los ntawm kev tshawb nrhiav raw cov lus nug kom paub seb tib neeg feem ntau sau lo lus tseem ceeb. Qee cov cuab yeej tseem tuaj yeem xa tawm cov npe ntawm cov ntawv sau tsis raug, cia koj tshawb nrhiav cov no nrog nias. Thaum koj muaj ib daim ntawv teev cov ntawv tsis raug, koj tuaj yeem ntxiv lawv rau koj cov phiaj xwm tshaj tawm hauv kab lus sib tw, kev sib tw, los yog broad match negatives.

Cov ntsiab lus tsis zoo hauv Adwords tuaj yeem txo qis kev siv nyiaj siv los ntawm kev ua kom ntseeg tau tias koj qhov kev tshaj tawm yuav tshwm sim rau cov neeg uas tab tom nrhiav rau qhov tseeb uas koj muag.. Cov cuab yeej no muaj txiaj ntsig zoo hauv kev tshem tawm kev siv nyiaj pov tseg thiab nce rov qab los ntawm kev nqis peev. Yog tias koj tsis paub meej txog txoj hauv kev zoo tshaj los siv cov ntsiab lus tsis zoo hauv koj cov phiaj xwm Adwords, koj tuaj yeem nyeem Derek Hooker tsab xov xwm ntawm lub ncauj lus.

Thaum cov ntsiab lus tsis zoo tsis ua rau kev tshaj tawm, lawv tuaj yeem ua rau muaj qhov cuam tshuam ntawm koj cov phiaj xwm. Piv txwv li, yog koj muag khoom nce toj, koj qhov kev tshaj tawm yuav tsis tso tawm rau cov neeg tab tom nrhiav cov cuab yeej nce toj. Qhov no yog vim tias cov neeg tshawb nrhiav cov khoom tshwj xeeb ntawd tsis phim koj lub hom phiaj kev lag luam profile. Yog li ntawd, lo lus tseem ceeb tsis zoo tuaj yeem txhim kho koj cov phiaj xwm. Txawm li cas los, nws yog ib qho tseem ceeb kom ua raws li. Hauv Adwords phau ntawv, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Piv txwv li, if you’re a business, you might want to target ads to people who use their mobile devices. Txawm li cas los, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Txoj kev ntawd, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting yuav dhau los ua qhov tseem ceeb rau cov neeg lag luam. Los ntawm kev xyuam xim rau cov neeg siv tus cwj pwm ntawm cov khoom siv, koj tuaj yeem nkag siab qhov twg cov neeg siv khoom nyob hauv cov txheej txheem yuav khoom thiab faib cov kev hloov pauv micro raws li. Nrog cov ntaub ntawv no, koj tuaj yeem tsim cov phiaj xwm zoo dua thiab muab cov kev paub zoo rau koj cov neeg siv khoom. Yog li, lub sij hawm tom ntej koj npaj phiaj rau cov neeg siv mobile, nco ntsoov xav txog kev sib txuas ntawm cov cuab yeej siv.

Yog tias koj tab tom tsom cov neeg siv cov ntsiav tshuaj, koj yuav xav siv ntaus hom phiaj hauv Adwords. Txoj kev no, koj cov ntawv tshaj tawm yuav muaj feem cuam tshuam rau cov neeg siv cov ntsiav tshuaj. Google tab tom nthuav tawm cov kev xaiv hom phiaj rau lub lim tiam tom ntej, thiab nws yuav ceeb toom rau koj thaum nws muaj. Qhov no yuav ua rau koj cov nqi tshaj tawm hauv xov tooj thiab tso cai rau koj los kho koj cov kev tshaj tawm los tsom rau cov neeg uas feem ntau yuav siv koj lub ntsiav tshuaj..

Hauv Google Adwords, targeting los ntawm ntaus ntawv yog ib qho tseem ceeb kauj ruam nyob rau hauv ib qho kev sib tw Google Ads. Yog tsis tsim nyog ntaus hom phiaj, Koj tuaj yeem xaus qhov kev xav tsis raug txog kev txhawb siab ntawm koj cov neeg siv khoom. Yog li ntawd, Nws yog ib qho tseem ceeb kom nkag siab txog cov txheej txheem no. Koj tuaj yeem faib koj cov ntsiab lus thiab tshawb nrhiav cov phiaj xwm thiab ua kom muaj txiaj ntsig zoo dua los ntawm kev xav txog cov cuab yeej ntawm cov neeg siv. Tab sis yuav ua li cas koj teem lub hom phiaj ntaus ntawv? Nov yog qhov koj tuaj yeem ua tau.

Ua ntej koj pib koj qhov phiaj xwm Adwords, it’s important to understand the basics of Cost per click, kev sib tw qauv, Kev ntsuam xyuas lo lus tseem ceeb, thiab hloov dua siab tshiab. Ua raws li cov kauj ruam yooj yim no, koj yuav muaj kev sib tw ua tiav. Vam tias, tsab xov xwm no tau pab tau koj pib nrog koj qhov kev tshaj tawm. Nyeem ntawv kom paub ntau ntxiv txog cov lus qhia thiab kev ua kom yuam kev! Thiab yog tias koj muaj lus nug, xav tias dawb nug hauv cov lus! Nov yog qee cov lus nug uas koj tuaj yeem nug.

Nqi ib nias

The cost per click for Adwords campaigns depends on how closely your ads match customers’ tshawb nrhiav. Hauv qee kis, kev twv ntau dua yuav coj koj qib siab dua, thaum cov kev sib tw qis yuav coj koj tus nqi hloov pauv qis dua. Koj yuav tsum taug qab koj cov nqi siv Google Sheet lossis cov cuab yeej zoo sib xws kom pom ntau npaum li cas koj tuaj yeem cia siab tias yuav siv rau ntawm cov ntsiab lus tshwj xeeb lossis kev sib xyaw ntawm cov ntsiab lus. Ces, koj tuaj yeem kho koj qhov kev sib tw kom ua tiav qhov siab tshaj qhov hloov pauv tau.

Tus nqi nruab nrab ib nyem rau Adwords phiaj xwm hauv e-lag luam yog nyob nruab nrab ntawm ob peb duas las thiab $88. Hauv lwm lo lus, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, kev lag luam, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

Piv txwv li, advertisers who sell clothing on Amazon will pay $0.44 ib nias. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. Ib qho cuab yeej zoo siv los kwv yees CPC yog SEMrush's Keyword Magic tool. Cov cuab yeej no teev cov ntsiab lus ntsig txog thiab lawv qhov nruab nrab CPC. Nws kuj qhia ntau npaum li cas txhua lo lus tseem ceeb raug nqi. Los ntawm kev txheeb xyuas cov ntaub ntawv no, koj tuaj yeem txiav txim siab qhov kev sib txuas ntawm cov ntsiab lus twg muaj CPC qis tshaj. Tus nqi qis dua ib nyem yog ib txwm zoo dua rau koj txoj kev lag luam. Tsis muaj laj thawj siv nyiaj ntau dua li koj yuav tsum tau.

Kev sib tw qauv

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. Koj tseem tuaj yeem siv cov ntaub ntawv los ntawm Google Analytics thiab kev hloov pauv hloov pauv los ua koj qhov kev txiav txim siab twv. Feem ntau, koj yuav tsum ua raws li koj qhov kev twv ntawm impressions thiab clicks. Yog tias koj tab tom sim tsim kom muaj kev paub txog hom npe, siv tus nqi-ib-nias. Yog tias koj tab tom nrhiav kom nce kev hloov pauv, you can use the CPC column to determine your starting bids. Thaum kawg, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. Txawm li cas los, koj tseem tuaj yeem twv raws li hom ntsiab lus uas tau tshwm sim. Koj tuaj yeem twv ntawm cov ntsiab lus hauv YouTube, Google's Display Network, Google apps, thiab cov vev xaib. Siv cov tswv yim no yuav tso cai rau koj nce koj qhov kev twv yog tias koj pom qhov poob hauv kev hloov pauv. Tab sis nco ntsoov tias koj tab tom tsom koj qhov kev twv kom tsim nyog kom koj tuaj yeem ua tau ntau tshaj ntawm koj cov nyiaj tshaj tawm.

Ib lub tswv yim zoo rau kev nce clicks yog kom ua kom koj qhov kev twv hauv koj cov peev nyiaj. Cov tswv yim no ua haujlwm zoo tshaj plaws rau cov ntsiab lus hloov pauv siab lossis nrhiav cov ntim siab dua. Tab sis koj yuav tsum ceev faj tsis txhob overbid, los yog koj yuav nkim nyiaj rau kev khiav tsheb tsis zoo. Nco ntsoov siv kev hloov dua siab tshiab los xyuas kom meej tias koj qhov phiaj xwm tau txais txiaj ntsig zoo tshaj plaws ntawm koj txoj kev siv zog. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. Nws muaj txiaj ntsig zoo rau kev khiav tsheb zoo tab sis tsis zoo rau cov phiaj xwm loj. Lwm txoj kev yog tus nqi-ib-mille kev sib tw. Ob txoj kev no muab kev nkag siab rau koj txog tus naj npawb ntawm kev xav, uas yog ib qho tseem ceeb thaum ua kev lag luam mus sij hawm ntev. CPC yog ib qho tseem ceeb yog tias koj xav ua kom hloov dua siab tshiab los ntawm cov clicks.

Cov qauv kev sib tw ntse nyob ntawm cov algorithms thiab cov ntaub ntawv keeb kwm kom ua kom tau txais txiaj ntsig zoo tshaj plaws. Yog tias koj tab tom khiav kev sib tw siab hloov pauv, Google tuaj yeem nce koj qhov CPC max los ntawm ntau npaum li 30%. Ntawm qhov tod tes, yog tias koj cov ntsiab lus muaj kev sib tw heev, koj tuaj yeem txo koj qhov max CPC twv. Cov kev sib tw ntse zoo li no xav kom koj saib xyuas koj cov ntawv tshaj tawm thiab ua kom paub txog cov ntaub ntawv. Tau txais kev pabcuam kws tshaj lij los txhim kho koj qhov kev sib tw Adwords yog qhov ntse, thiab MuteSix muaj kev sab laj pub dawb rau koj pib.

Kev ntsuam xyuas lo lus tseem ceeb

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. Koj tuaj yeem xaiv sim ntau lo lus tseem ceeb raws li koj xav tau hauv pab pawg sim. Tab sis qhov kev hloov pauv ntau dua koj ua rau koj cov lus tseem ceeb, qhov nyuaj dua nws yuav txiav txim siab seb lawv puas muaj qhov xav tau. Thaum koj paub cov ntsiab lus twg tsis ua haujlwm zoo, koj tuaj yeem hloov lawv nrog ntau qhov cuam tshuam. Thaum koj tau txiav txim siab cov ntsiab lus twg yog tsim ntau cov clicks, nws yog lub sijhawm los tsim cov ntawv luam tawm, ad extension, thiab tsaws nplooj ntawv uas yog optimized rau kev hloov dua siab tshiab.

Txhawm rau txiav txim siab cov ntsiab lus twg tsis ua haujlwm zoo, sim siv ntau qhov sib txawv ntawm cov ntawv tshaj tawm zoo sib xws hauv cov pab pawg sib txawv. Ua li no, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. Yog tias koj xav txhim kho qhov zoo ntawm koj daim ntawv tshaj tawm, koj tuaj yeem xaiv ua kom zoo dua txhua lo lus tseem ceeb hauv koj qhov kev sib tw. Thaum koj pom cov uas ua tau zoo dua, koj tuaj yeem txav mus rau kauj ruam tom ntej.

Cov cuab yeej lo lus tseem ceeb tuaj yeem pab koj tsim cov npe ntawm cov lus tseem ceeb, thiab tuaj yeem lim raws li qhov nyuaj. Rau cov lag luam me, koj yuav tsum xaiv cov ntsiab lus nyuaj nruab nrab, vim lawv feem ntau muaj qis dua pom zoo, thiab koj yuav khwv tau nyiaj ntau dua nrog qib siab ntawm kev sib tw. Thaum kawg, koj tuaj yeem siv lub cuab yeej siv kev sim AdWords txhawm rau nkag mus rau cov ntsiab lus tshwj xeeb ntawm koj nplooj ntawv tsaws thiab sim cov ntsiab lus twg zoo dua.

Kev hloov dua siab tshiab

Conversion tracking can be very helpful in determining ROI of your campaigns. Kev hloov pauv yog ua los ntawm tus neeg siv khoom tom qab lawv mus saib nplooj ntawv web lossis ua kev yuav khoom. Adwords hloov dua siab tshiab nrhiav feature tsim HTML code rau koj lub vev xaib los taug qab cov haujlwm no. Daim ntawv taug qab yuav tsum tau kho kom haum rau koj lub lag luam. Koj tuaj yeem taug qab ntau hom kev hloov pauv thiab taug qab sib txawv ROI rau txhua qhov kev sib tw. Ua li ntawd, ua raws li cov kauj ruam no.

Hauv thawj kauj ruam ntawm AdWords hloov dua siab tshiab nrhiav, nkag mus rau Conversion ID, daim ntawv lo, thiab tus nqi. Ces, select the “Fire On” section to specify the date that the conversion tracking code should be fired. Los ntawm lub neej ntawd, the code should fire when a visitor lands on the “Ua tsaug” nplooj. Koj yuav tsum tshaj tawm koj cov txiaj ntsig 30 hnub tom qab lub hli xaus kom paub tseeb tias koj tab tom ntes tus lej siab tshaj plaws ntawm kev hloov pauv thiab nyiaj tau los.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. Txoj kev no, koj tuaj yeem pom qhov kev tshaj tawm uas ua rau muaj kev hloov pauv ntau tshaj plaws thiab qhov twg tsis yog. Nws kuj tseem yuav pab tau kom paub pes tsawg zaus tus neeg tuaj saib ib nplooj ntawv thiab seb qhov kev nyem ntawd yog qhov tshwm sim ntawm kev tshaj tawm.

Ntxiv nrog rau kev taug qab kev hloov pauv, koj tuaj yeem siv tib txoj cai los taug qab hu xov tooj los ntawm koj qhov kev tshaj tawm. Kev hu xov tooj tuaj yeem taug qab los ntawm Google tus lej xa mus. Ntxiv rau lub sijhawm thiab lub sijhawm pib thiab xaus ntawm kev hu, lub cheeb tsam code ntawm tus hu tuaj yeem taug qab. Cov kev ua hauv zos xws li rub tawm app kuj raug kaw ua kev hloov pauv. Cov ntaub ntawv no tuaj yeem siv los txheeb xyuas koj cov phiaj xwm thiab pawg tshaj tawm los txiav txim siab zoo tshaj plaws.

Lwm txoj hauv kev los taug qab AdWords kev hloov pauv yog import koj cov ntaub ntawv Google Analytics rau hauv Google Ads. Txoj kev no, koj yuav tuaj yeem sib piv cov txiaj ntsig ntawm koj cov phiaj xwm AdWords nrog koj cov txiaj ntsig kev txheeb xyuas. Cov ntaub ntawv koj sau yog qhov tseem ceeb rau kev txiav txim siab koj ROI thiab txo cov nqi lag luam. Yog tias koj tuaj yeem taug qab cov kev hloov pauv los ntawm ob qhov chaw, koj tuaj yeem txiav txim siab zoo dua nrog cov nqi tsawg dua. Txoj kev ntawd, koj tuaj yeem siv koj cov peev nyiaj tau zoo dua thiab tau txais txiaj ntsig ntau dua los ntawm koj lub vev xaib.

Yog tias koj tshiab siv Google Adwords, you might be wondering how to go about setting up your ads. Muaj ob peb yam uas yuav tau xav txog, suav nrog tus nqi ib nias (CPC) kev tshaj tawm, cov ntsiab lus tsis zoo, Qhov chaw tsom mus rau kev tshaj tawm, thiab retargeting. Kab lus no yuav piav qhia txog lawv txhua tus, thiab ntau dua. Kab lus no tseem yuav pab koj txiav txim siab seb hom kev tshaj tawm twg zoo tshaj rau koj lub vev xaib. Txawm hais tias koj qib kev paub nrog PPC, koj yuav kawm ntau yam txog Adwords hauv kab lus no.

Nqi ib nias (CPC) kev tshaj tawm

There are advantages to CPC advertising. CPC tshaj tawm feem ntau raug tshem tawm ntawm cov vev xaib thiab cov nplooj ntawv tshawb nrhiav cov txiaj ntsig thaum cov peev nyiaj tau mus txog. Txoj kev no tuaj yeem ua tau zoo heev ntawm kev nce tag nrho cov tsheb mus rau kev lag luam lub vev xaib. Nws kuj tseem siv tau los xyuas kom meej tias cov peev nyiaj tshaj tawm tsis raug nkim, raws li cov neeg tshaj tawm tsuas yog them nyiaj rau kev nyem los ntawm cov neeg siv khoom muaj peev xwm. Ntxiv mus, Cov neeg tshaj tawm tuaj yeem ib txwm rov ua haujlwm lawv cov kev tshaj tawm kom nce tus lej ntawm lawv tau txais.

Txhawm rau txhim kho koj cov phiaj xwm PPC, saib tus nqi ib nias. Koj tuaj yeem xaiv los ntawm CPC kev tshaj tawm hauv Google Adwords siv cov ntsuas muaj nyob rau ntawm koj lub dashboard admin. Ad Rank yog ib qho kev suav uas ntsuas ntau npaum li cas txhua qhov nyem yuav raug nqi. Nws yuav siv sij hawm rau hauv tus account Ad Qib thiab Cov qhab nias zoo, raws li qhov projected cuam tshuam los ntawm lwm yam ad hom ntawv thiab extensions. Ntxiv rau tus nqi ib nyem, muaj lwm txoj hauv kev los ua kom tus nqi ntawm txhua qhov nyem.

CPC kuj tseem siv tau los txiav txim siab rov qab los ntawm kev nqis peev. Cov ntsiab lus siab CPC zoo li tsim ROI zoo dua vim tias lawv muaj qhov hloov pauv siab dua. Nws tseem tuaj yeem pab cov thawj coj txiav txim siab seb lawv puas siv nyiaj tsawg lossis siv nyiaj ntau dhau. Thaum cov ntaub ntawv no muaj, koj tuaj yeem kho koj qhov CPC tshaj tawm tswv yim. Tab sis nco ntsoov, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC yog qhov ntsuas ntawm koj qhov kev lag luam kev lag luam hauv ntiaj teb online. Nws tso cai rau koj los txiav txim seb koj puas them nyiaj ntau dhau rau koj qhov kev tshaj tawm thiab tsis tau txais txiaj ntsig txaus. Nrog CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. Ntxiv rau, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) thiab CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ib yam li ntawd, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Cov ntsiab lus tsis zoo

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Yuav pib, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Nco ntsoov, txawm tias, that a negative keyword query cannot contain more than 10 words. Yog li, be sure to use it sparingly.

Koj yuav tsum suav nrog cov ntawv sau tsis raug thiab ntau qhov ntau ntawm cov lus hauv koj cov npe lo lus tsis zoo. Cov ntawv sau tsis raug muaj ntau heev hauv cov lus nug, yog li nws muaj txiaj ntsig zoo los siv ntau hom lus ntawm cov lus kom paub meej cov npe. Koj tuaj yeem tshem tawm cov ntsiab lus uas tsis cuam tshuam nrog koj cov khoom. Txoj kev no, koj cov ntawv tshaj tawm yuav tsis tshwm sim hauv cov vev xaib uas tsis cuam tshuam rau koj cov khoom. Yog tias koj cov lus tsis zoo yog siv me ntsis, lawv tuaj yeem muaj qhov cuam tshuam tsis zoo li cov uas ua.

Tsuas yog zam cov lus tseem ceeb uas yuav tsis hloov pauv, Cov ntsiab lus tsis zoo kuj tseem muaj txiaj ntsig rau kev txhim kho koj qhov phiaj xwm phiaj xwm phiaj xwm. Los ntawm kev siv cov ntsiab lus no, koj yuav xyuas kom meej tias koj cov ntawv tshaj tawm tsuas yog tshwm rau ntawm nplooj ntawv cuam tshuam, uas yuav txo qis ntawm khib nyiab thiab kev siv nyiaj PPC. Los ntawm kev siv cov ntsiab lus tsis zoo, you’ll get the best possible audience for your advertising campaign and increase ROI. Thaum ua tiav lawm, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Qhov tseeb, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. Koj yuav txuag tau nyiaj ntau los ntawm kev siv cov ntsiab lus tsis zoo thiab muaj kev vam meej nrog koj qhov kev tshaj tawm.

Qhov chaw tsom mus rau kev tshaj tawm

Adwords’ Site Targeting feature allows advertisers to reach prospects using their website. Nws ua haujlwm los ntawm kev siv lub cuab yeej los nrhiav cov vev xaib cuam tshuam nrog cov khoom lossis kev pabcuam uas tus tshaj tawm muab. Tus nqi tshaj tawm nrog Site Targeting yog qis dua tus qauv CPC, tab sis tus nqi hloov dua siab tshiab sib txawv heev. Tus nqi tsawg kawg nkaus yog $1 ib txhiab impressions, uas sib npaug rau 10C / nyem. Kev hloov pauv tus nqi sib txawv heev nyob ntawm kev lag luam thiab kev sib tw.

Retargeting

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, poj niam txiv neej, thiab kev txaus siab. Yog tias koj faib koj cov neeg tuaj saib raws hnub nyoog, poj niam txiv neej, thiab kev txaus siab, koj tuaj yeem yooj yim tsom remarketing kev siv zog raws li. Tab sis ceev faj: siv retargeting sai dhau lawm yuav ua rau koj cov neeg tuaj saib hauv online thiab ua rau koj cov duab hom.

Koj yuav tsum nco ntsoov tias Google muaj cov cai siv koj cov ntaub ntawv rau kev rov ua dua. Feem ntau, Nws raug txwv tsis pub sau lossis siv cov ntaub ntawv ntiag tug xws li credit card naj npawb lossis email chaw nyob. Cov retargeting tshaj tawm uas Google muab yog raws li ob lub tswv yim sib txawv. Ib txoj hauv kev siv lub ncuav qab zib thiab lwm qhov siv cov npe ntawm email chaw nyob. Cov txheej txheem tom kawg yog qhov zoo tshaj plaws rau cov tuam txhab uas muaj kev sim dawb thiab xav kom lawv hloov mus rau qhov them nyiaj.

Thaum siv retargeting nrog Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Yog li ntawd, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting nrog Adwords phiaj xwm muaj ob lub hom phiaj tseem ceeb: khaws cia thiab hloov cov neeg siv khoom uas twb muaj lawm thiab nce kev muag khoom. Thawj yog los tsim cov hauv qab no hauv kev tshaj xov xwm. Facebook thiab Twitter yog ob qho tib si zoo platform rau nrhiav tau cov thwjtim. Twitter, piv txwv li, muaj ntau tshaj li 75% cov neeg siv mobile. Li no, koj qhov kev tshaj tawm Twitter yuav tsum yog mobile-phooj ywg thiab. Koj cov neeg tuaj saib yuav hloov pauv ntau dua yog tias lawv pom koj cov ntawv tshaj tawm ntawm lawv lub xov tooj ntawm tes.

Muaj ntau txoj hauv kev los tsim koj tus account Adwords. Hauv tsab xov xwm no, we’ll discuss Keyword themes, Hom phiaj, Kev sib tw, thiab hloov dua siab tshiab nrhiav. Txhua tus muaj nws qhov zoo thiab qhov tsis zoo. Tab sis qhov twg koj txiav txim siab, tus yuam sij yog teem koj lub hom phiaj thiab tau txais txiaj ntsig zoo tshaj plaws ntawm koj tus account. Ces, ua raws li cov kauj ruam no los txhim kho koj ROI. Ces, koj yuav muaj kev sib tw ua tiav. Cov npe hauv qab no yog cov kauj ruam tseem ceeb tshaj plaws los txhim kho koj tus account.

Cov ntsiab lus tseem ceeb

Listed under the ‘Keywords’ kev xaiv, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Cov ntsiab lus tseem ceeb yog qhov tseem ceeb ntawm kev tsom mus rau koj qhov kev tshaj tawm. Cov neeg feem ntau yuav nyem rau ntawm kev tshaj tawm uas muaj cov ntsiab lus uas lawv tab tom nrhiav. Siv cov ntsiab lus tseem ceeb hauv koj qhov phiaj xwm tshaj tawm yuav muab lub tswv yim zoo dua ntawm koj cov neeg tuaj saib lub hom phiaj yog leej twg.

Yog ua tau, siv cov ntsiab lus los pab pawg cov ntsiab lus los ntawm hom, kev xav, los yog xav. Txoj kev no, koj tuaj yeem hais ncaj qha rau tus neeg tshawb nrhiav cov lus nug thiab txhawb kom lawv nyem. Nco ntsoov sim koj qhov kev tshaj tawm, vim tias qhov tshaj tawm uas muaj CTR siab tshaj plaws tsis tas txhais tau tias nws yog qhov zoo tshaj plaws. Cov pab pawg ntsiab lus yuav pab koj txiav txim siab tshaj tawm zoo tshaj plaws raws li tus neeg tshawb nrhiav xav tau thiab xav tau.

Thaum siv Smart phiaj los nqis tes, tsis txhob siv cov ntsiab lus tsis zoo, thiab tsis txhob sib xyaw cov ntsiab lus tseem ceeb. Google tsis muaj npe nrov rau kev tshaj tawm Smart campaigns sai sai. Nws yog ib qho tseem ceeb kom siv yam tsawg kawg nkaus 7-10 cov ntsiab lus tseem ceeb hauv koj qhov kev sib tw. Cov kab lus no muaj feem xyuam rau hom kev tshawb fawb uas tib neeg yuav ua, uas txiav txim siab seb lawv puas pom koj qhov kev tshaj tawm. Yog tias cov neeg tab tom nrhiav rau koj qhov kev pabcuam, lawv zoo li yuav siv cov ntsiab lus tseem ceeb ntsig txog nws.

Cov ntsiab lus tsis zoo thaiv kev tshawb nrhiav tsis raug. Ntxiv cov ntsiab lus tsis zoo yuav ua rau koj cov lus tshaj tawm los ntawm kev tshwm sim rau cov neeg uas tab tom nrhiav ib yam dab tsi tsis cuam tshuam rau koj lub lag luam. Txawm li cas los, koj yuav tsum nco ntsoov tias lub ntsiab lus tsis zoo yuav tsis thaiv tag nrho cov kev tshawb fawb, tab sis tsuas yog cov uas cuam tshuam. Qhov no yuav ua kom ntseeg tau tias koj tsis them nyiaj rau cov tsheb tsis sib xws. Piv txwv li, yog tias koj muaj kev sib tw nrog lub ntsiab lus rho tawm, nws yuav qhia kev tshaj tawm rau cov neeg uas tshawb nrhiav ib yam dab tsi uas tsis muaj lub ntsiab lus.

Hom phiaj

The benefits of targeting Adwords campaigns by location and income are well documented. Hom kev tshaj tawm no tsom cov neeg siv raws li lawv qhov chaw nyob thiab zip code. Google AdWords muaj ntau pawg neeg thaj chaw nyob thiab qib nyiaj tau los xaiv los ntawm. Hom phiaj no muaj kev txwv tsis pub ua haujlwm rau ib pawg tshaj tawm, and combining methods may reduce the effectiveness of your campaign. Txawm li cas los, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. Piv txwv li, a website that contains recipes could show ads for dishware, thaum lub rooj sib tham khiav yuav muaj kev tshaj tawm rau cov khau khiav. Hom phiaj no zoo ib yam li cov digital version ntawm niche magazine tshaj tawm uas xav tias cov neeg nyeem txaus siab rau kev khiav kuj yuav txaus siab rau cov khoom tshaj tawm..

Lwm txoj hauv kev ntawm kev tsom mus rau Adwords phiaj xwm yog los ntawm kev siv cov kab lus sib tw lo lus tseem ceeb. Hom phiaj no yuav ua rau muaj kev tshaj tawm rau txhua qhov sib xyaw ntawm cov ntsiab lus, suav nrog cov lus sib dhos lossis cov kev sib txawv ze. Broad match keywords feem ntau ua tau zoo tshaj plaws rau kev tshaj tawm ib yam khoom lossis kev pabcuam. Tib yam tuaj yeem hais rau kab lus sib tw lo lus tseem ceeb. Thaum siv cov ntsiab lus sib phim cov ntsiab lus, koj yuav tau ntxiv cov lus hais nyob ib ncig ntawm koj lo lus tseem ceeb kom tau ntau lub hom phiaj tsheb. Piv txwv li, yog tias koj xav tsom cov cua txias hauv Los Angeles, koj yuav tsum siv cov kab lus match lo lus tseem ceeb.

Koj tseem tuaj yeem tsom koj qhov kev tshaj tawm los ntawm qhov chaw thiab qib nyiaj tau los. Koj tuaj yeem xaiv los ntawm rau qib nyiaj tau los thiab ntau qhov chaw. Los ntawm kev siv cov cuab yeej no, koj tuaj yeem tsom koj qhov kev tshaj tawm thiab koj cov phiaj xwm tshaj tawm mus rau qhov chaw tiag tiag ntawm koj cov neeg siv khoom. Ntxiv mus, koj tseem tuaj yeem xaiv hom phiaj cov neeg nyob hauv qee qhov deb ntawm koj lub lag luam. Txawm hais tias koj yuav tsis muaj cov ntaub ntawv thaub qab no, cov cuab yeej no tuaj yeem muab cov ntaub ntawv tseem ceeb ntawm koj cov neeg tuaj saib.

Kev sib tw

The two most common ways to bid on Adwords are cost per click (CPC) thiab raug nqi ib txhiab impressions (CPM). Xaiv ib txoj hauv kev los ntawm lwm qhov yog nyob ntawm koj lub hom phiaj. Kev sib tw CPC yog qhov zoo tshaj plaws rau kev lag luam niche uas koj lub hom phiaj cov neeg tuaj saib tshwj xeeb thiab koj xav kom koj cov lus tshaj tawm pom rau ntau tus neeg li sai tau. Ntawm qhov tod tes, Kev sib tw CPM tsuas yog tsim nyog rau kev tshaj tawm hauv network. Koj cov ntawv tshaj tawm yuav tshwm sim ntau zaus ntawm cov vev xaib cuam tshuam uas tseem tso tawm AdSense tshaj tawm.

The first method involves organizing your bidding into separate “ad groups.” Piv txwv li, koj tuaj yeem pab pawg 10 rau 50 cov kab lus hais txog thiab ntsuas txhua pab pawg sib cais. Tom qab ntawd Google yuav siv ib qho kev sib tw siab tshaj plaws rau txhua pab pawg. Qhov kev faib ntse ntse ntawm koj cov kab lus no yuav pab koj tswj koj txoj kev sib tw tag nrho. Ntxiv nrog rau kev twv twv, automated bid tswv yim kuj muaj. Cov tshuab no tuaj yeem kho cov kev sib tw tau raws li qhov ua tau zoo dhau los. Txawm li cas los, lawv tsis tuaj yeem suav rau cov xwm txheej tsis ntev los no.

Siv cov cuab yeej tshawb fawb lo lus tseem ceeb yog txoj hauv kev zoo los nrhiav tus nqi qis tshwj xeeb thiab niches. In addition to Google Ads’ free keyword research tool, SEMrush tuaj yeem pab koj nrhiav cov lus tshawb nrhiav uas cuam tshuam rau koj txoj kev lag luam. Nrog cov cuab yeej no, koj tuaj yeem tshawb pom cov ntsiab lus sib tw thiab pom lawv cov kev sib tw kev sib tw. Nrog rau lo lus tseem ceeb twv cuab yeej, koj tuaj yeem nqaim koj qhov kev tshawb fawb los ntawm pawg ad, phiaj xwm, thiab lo lus tseem ceeb.

Lwm txoj hauv kev rau kev twv ntawm Adwords yog CPC. Txoj kev no yuav tsum tau hloov dua siab tshiab mus txog qhovtwg thiab muab koj tus nqi pes tsawg rau txhua qhov muag. Txoj kev no yog qhov zoo tshaj plaws rau cov neeg siv Google Adwords siab dua vim nws tso cai rau koj los saib xyuas ROI. Nrog txoj kev no, koj tuaj yeem hloov koj qhov kev twv raws li qhov ua tau zoo ntawm koj qhov kev tshaj tawm thiab koj cov peev nyiaj. Koj tuaj yeem siv tus nqi ib nyem los ua lub hauv paus rau CPC kev twv. Tab sis koj yuav tsum paub yuav ua li cas xam ROI thiab xaiv txoj hauv kev zoo tshaj plaws kom ua tiav qhov no.

Yog tias koj tsom mus rau cov neeg siv khoom hauv zos, Tej zaum koj yuav xav xaiv rau SEO hauv zos tsis yog kev tshaj tawm hauv tebchaws. Adwords pab koj txoj kev lag luam ncav cuag lwm lab tus neeg siv internet. Adwords pab taug qab tus cwj pwm ntawm koj cov neeg tuaj saib lub hom phiaj thiab pab koj nkag siab txog hom neeg siv khoom uas tab tom nrhiav rau koj cov khoom. Koj tuaj yeem txhim kho koj qhov zoo ntawm Adwords los ntawm kev taug qab cov neeg siv kev ua haujlwm kom txo koj tus nqi ib nyem. Yog li, tsis txhob hnov ​​​​qab txhim kho koj cov kev tshaj tawm nrog SEO hauv zos thiab txhim kho koj ROI!

Kev hloov dua siab tshiab

Once you have installed AdWords conversion tracking code on your website, koj tuaj yeem siv nws los saib seb cov ntawv tshaj tawm twg hloov pauv qhov zoo tshaj plaws. Nws tuaj yeem pom cov ntaub ntawv hloov dua siab tshiab ntawm ntau qib, xws li phiaj xwm, pawg ad, thiab txawm lo lus tseem ceeb. Hloov pauv cov ntaub ntawv taug qab tuaj yeem coj koj daim ntawv tshaj tawm yav tom ntej. Ntxiv mus, raws li cov ntaub ntawv no, koj tuaj yeem teeb tsa ntau dua rau koj cov lus tseem ceeb. Nov yog li cas.

Ua ntej, koj yuav tsum txiav txim siab seb koj puas xav taug qab cov kev hloov pauv tshwj xeeb lossis nruab nrab. Thaum AdWords hloov dua siab tshiab tso cai rau koj taug qab kev hloov pauv uas tshwm sim hauv tib qhov kev sib tham, Google Analytics taug qab ntau qhov kev hloov pauv los ntawm tib tus neeg siv. Txawm li cas los, qee qhov chaw xav suav txhua qhov hloov dua siab tshiab nyias. Yog muaj li no rau koj, xyuas kom koj teeb tsa kev hloov pauv kom raug. Thib ob, yog koj xav paub seb cov ntaub ntawv hloov dua siab tshiab koj pom puas yog, muab piv rau kev muag khoom nyuaj.

Thaum koj tau teeb tsa AdWords hloov dua siab tshiab rau ntawm koj lub vev xaib, koj tseem tuaj yeem tso lub ntiaj teb snippet ntawm koj nplooj ntawv lees paub. Cov snippet no tuaj yeem muab tso rau hauv tag nrho koj lub vev xaib nplooj ntawv, suav nrog cov nyob hauv mobile app. Txoj kev no, koj tuaj yeem pom qhov tseeb uas tshaj tawm koj cov neeg siv khoom nyem rau kom ncav cuag koj lub vev xaib. Tom qab ntawd koj tuaj yeem txiav txim siab seb puas yuav siv cov ntaub ntawv no hauv koj qhov kev rov ua lag luam los yog tsis.

Yog tias koj txaus siab los tshuaj xyuas qhov ua tau zoo ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem teeb tsa kev hloov pauv hauv Google Adwords. Google muab peb txoj hauv kev yooj yim los taug qab hu xov tooj. Ua ntej, koj yuav tsum tau tsim ib tug tshiab hloov dua siab tshiab thiab xaiv hu xov tooj. Tom ntej no, koj yuav tsum tso koj tus lej xov tooj ntawm koj qhov kev tshaj tawm. Thaum koj tau ua qhov no, koj tuaj yeem xaiv hom hloov dua siab tshiab koj xav taug qab. Koj tuaj yeem xaiv tus naj npawb ntawm kev hloov pauv uas tshwm sim los ntawm qhov muab pixel.

Thaum koj tau teeb tsa kev hloov dua siab tshiab ntawm koj lub vev xaib, koj tuaj yeem taug qab pes tsawg tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm. Koj tseem tuaj yeem taug qab hu xov tooj los ntawm koj qhov kev tshaj tawm, txawm tias lawv tsis tas yuav tsum tau hloov dua siab tshiab code. Koj tuaj yeem txuas rau lub khw app, ib tug firebase account, los yog lwm lub khw muag khoom thib peb. Kev hu xov tooj tseem ceeb rau koj txoj kev lag luam. Koj tuaj yeem pom leej twg yog tus hu koj tshaj tawm, uas yog vim li cas koj yuav tsum taug qab hu xov tooj.

Yog tias koj xav kom tau nyiaj ntau dua hauv online nrog Google Adwords, there are some basic things you need to know. Cov no yog Kev Tshawb Fawb Cov Ntsiab Lus, Ad pab pawg hom phiaj, Nqi ib nias, thiab Competitor txawj ntse. Hauv tsab xov xwm no, Kuv yuav piav qhia txhua qhov ntawm no hauv ib qho luv luv. Txawm hais tias koj tshiab rau AdWords lossis tau siv nws rau xyoo, muaj qee yam uas koj yuav tsum paub kom pib.

Tshawb nrhiav lo lus tseem ceeb

You’ve probably heard about keyword tools before, but what exactly are they? Hauv luv, lawv yog cov cuab yeej los nrhiav cov ntsiab lus tshiab thiab txiav txim siab seb qhov twg los twv rau. Cov cuab yeej lo lus tseem ceeb yog ib feem tseem ceeb ntawm cov txheej txheem tshaj tawm AdWords, raws li lawv tso cai rau koj los kho koj cov kev tshawb fawb thiab txheeb xyuas cov ntsiab lus tshiab. Txawm koj siv lub cuab yeej twg, tus yuam sij rau kev ua lag luam AdWords ua tiav yog kom paub tseeb tias rov mus xyuas cov haujlwm no tsis tu ncua.

Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog kom nkag siab koj lub niche thiab cov lus nug uas tib neeg nug. Nws yog ib qho tseem ceeb kom ntes koj lub hom phiaj cov neeg tuaj saib los ntawm kev txheeb xyuas lawv cov kev xav tau. Hmoov zoo, muaj ib lub cuab yeej los pab koj ua qhov ntawd: Google Keyword Planner. Cov cuab yeej no tso cai rau koj los xauj ntau pua ntawm cov ntsiab lus sib txawv thiab nrhiav cov uas muaj kev tshawb nrhiav siab. Thaum koj tau txo qis koj cov npe lo lus tseem ceeb, koj tuaj yeem pib tsim cov ntawv tshiab nyob ib puag ncig lawv.

Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb yog kev sib tw. Koj yuav xav xaiv cov lus tseem ceeb uas tsis sib tw dhau, tab sis tseem tsis dhau generic. Koj lub niche yuav tsum muaj nyob nrog cov neeg tab tom nrhiav cov kab lus tshwj xeeb. Nco ntsoov sib piv cov neeg sib tw qhov chaw thiab cov ntsiab lus kom paub seb qhov twg ua haujlwm zoo tshaj. Nws yog ib qho tseem ceeb kom nco ntsoov tias koj cov neeg tuaj saib tab tom nrhiav rau koj cov khoom lossis kev pabcuam. Ib lo lus tseem ceeb uas twb nrov nyob rau hauv ib qho chaw yuav muaj kev tshawb nrhiav siab yog tias nws cuam tshuam rau koj txoj kev lag luam.

Thaum koj tau txo qis cov npe ntawm cov lus tseem ceeb, koj tuaj yeem tsom mus rau cov uas muaj feem cuam tshuam rau koj lub niche. Nws yog ib qho tseem ceeb los xaiv ob peb lo lus tseem ceeb thiab kab lus uas muaj txiaj ntsig zoo rau koj cov khoom lossis kev pabcuam. Nco ntsoov, koj tsuas xav tau peb lossis tsib kom muaj kev sib tw ua tiav. Qhov tshwj xeeb tshaj yog cov ntsiab lus, siab dua koj txoj kev vam meej thiab profitability. Nws yog ib qho tseem ceeb kom nkag siab tias cov ntsiab lus twg yog cov neeg siv khoom tshawb nrhiav tshaj plaws thiab qhov twg tsis yog.

Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb yog tsim cov ntsiab lus nyob ib puag ncig koj cov lus xaiv. Kev siv cov lus tseem ceeb ntev ntev yuav ua rau kom muaj peev xwm ua tau zoo thiab hloov pauv tus nqi. Raws li koj ua qhov no, sim nrog ntau hom ntsiab lus. Koj tuaj yeem siv tib lo lus tseem ceeb hauv cov ntawv sib txawv lossis ntawm cov nplooj ntawv sib txawv. Txoj kev no, koj tuaj yeem tshawb pom qhov sib xyaw ntawm cov ntsiab lus thiab cov ntsiab lus ua haujlwm zoo tshaj plaws rau koj txoj kev lag luam. Koj lub hom phiaj cov neeg tuaj saib yuav tuaj yeem pom koj los ntawm cov ntsiab lus uas txaus siab rau cov kev tshawb fawb tshwj xeeb no.

Ad pab pawg hom phiaj

If you’re ready to start creating highly-targeted ads for your website, xav txog kev teeb tsa cov pab pawg tshaj tawm. Ad pab pawg yog pawg ntawm cov ntsiab lus, ad ntawv, thiab tsaws nplooj ntawv uas tshwj xeeb rau koj lub niche thiab cov neeg tuaj saib. Google them nyiaj tshwj xeeb rau cov pab pawg tshaj tawm thaum txiav txim siab qhov twg los tso koj cov ntawv tshaj tawm. Koj tuaj yeem xaiv los ntawm ntau hom lus, uas txhais tau tias koj yuav tuaj yeem tsom cov neeg siv khoom thoob ntiaj teb.

Thaum kev soj ntsuam yuav tsis nqaim koj qhov phiaj xwm phiaj xwm phiaj xwm, koj tuaj yeem sim nrog cov qauv sib txawv hauv pawg tshaj tawm. Piv txwv li, yog tias koj muaj lub khw muag tsheb kauj vab, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. Tej zaum koj kuj yuav xav sim seb koj lub hom phiaj cov neeg tuaj saib puas txaus siab rau activewear, thiab yog tias lawv yog, koj tuaj yeem cais lawv los ntawm pawg tshaj tawm.

Ntxiv nrog rau ad pawg phiaj xwm, koj tuaj yeem kho koj qhov kev twv los ntawm qhov chaw. Koj tuaj yeem import geo-lists los ntawm Kev Tshawb Fawb raws li cov channel. Kho kom raug ntau lo lus tseem ceeb hauv ib qho kev sib tw, koj tuaj yeem siv ntau qhov kev xaiv kho. Yog tias koj tsis muaj nyiaj txiag txhua hnub, koj tuaj yeem hloov kho ntau lo lus tseem ceeb hauv ib qho mus. Tsuas yog nco ntsoov nco ntsoov tias qhov no tsuas yog muaj rau cov phiaj xwm tsis muaj peev nyiaj txhua hnub.

Txoj hauv kev zoo tshaj plaws los kuaj cov ntawv tshaj tawm yog pib nrog kev hloov pauv loj. Tsis txhob pib los ntawm kev sim ib lo lus tseem ceeb hauv ib pab pawg tshaj tawm. Koj yuav tsum sim qhov tsawg kawg ntawm peb mus rau plaub qhov sib txawv ntawm cov ntawv tshaj tawm sib txawv kom paub seb qhov twg ua haujlwm zoo tshaj rau koj cov neeg tuaj saib. Qhov no yuav txuag koj lub sijhawm thiab nyiaj txiag hauv lub sijhawm ntev. Nws tseem yuav pab koj txiav txim siab USP ua tau zoo tshaj plaws thiab hu rau kev nqis tes ua. Qhov no yog ib feem tseem ceeb ntawm PPC lub tswv yim.

Thaum tsim pawg ad, nco ntsoov tias cov ntsiab lus tseem ceeb hauv ib pab pawg tuaj yeem muaj lub ntsiab lus zoo ib yam. Qhov kev xaiv ntawm cov ntsiab lus tseem ceeb hauv ib pawg ad yuav txiav txim siab seb qhov kev tshaj tawm tau tshwm sim los yog tsis. Hmoov zoo, Google AdWords siv cov txheej txheem nyiam thaum nws los txog rau xaiv cov ntsiab lus twg rau kev sib tw. Txhawm rau pab koj txhim kho koj pawg tshaj tawm, Nov yog cov ntaub ntawv los ntawm Google uas piav qhia yuav ua li cas siv cov ntsiab lus zoo sib xws thiab sib tshooj hauv Google Ad accounts. Txawm yuav zoo li cas los xij, tsuas yog ib lo lus tseem ceeb tuaj yeem ua rau muaj kev tshaj tawm los ntawm koj tus account.

Nqi ib nias

Whether you’re a newbie or a seasoned veteran, koj yuav xav paub seb yuav xav li cas los ntawm Tus Nqi Ib Nyem rau Adwords. Koj yuav pom tias cov nqi tuaj yeem nyob qhov twg los ntawm $1 rau $4 nyob ntawm kev lag luam, thiab tus nqi nruab nrab ntawm ib nias yog feem ntau ntawm $1 thiab $2. Txawm hais tias qhov no yuav zoo li tus nqi loj, Nws tsim nyog sau cia tias CPC siab tsis tas yuav txhais mus rau ROI qis. Qhov xwm zoo yog tias muaj txoj hauv kev los txhim kho koj CPC thiab khaws cov nqi hauv daim tshev.

Kom tau txais ib lub tswv yim dav dav ntawm ntau npaum li cas txhua qhov nyem yuav raug nqi, peb tuaj yeem sib piv CPC tus nqi los ntawm ntau lub tebchaws. Piv txwv li, nyob rau hauv lub tebchaws United States, CPC tus nqi rau Facebook Ads yog hais txog $1.1 ib nias, thaum cov neeg nyob hauv Nyij Pooj thiab Canada them nyiaj ntau $1.6 ib nias. Hauv Indonesia, Brazil, thiab Spain, CPC rau Facebook Ads yog $0.19 ib nias. Cov nqi no yog qis dua lub teb chaws nruab nrab.

Kev tshaj tawm kev tshaj tawm ua tiav yuav ua kom ROI siab tshaj plaws rau qhov tsawg tshaj plaws ntawm cov nyiaj siv. Tus nqi qis yuav tsis hloov pauv, thiab kev sib tw siab yuav tsis tsav kev muag khoom. Tus nqi ib nias rau ib qho kev sib tw yuav txawv ntawm ib hnub rau ib hnub, nyob ntawm kev sib tw rau cov ntsiab lus tshwj xeeb. Feem ntau, Cov neeg tshaj tawm tsuas yog them nyiaj txaus los ua txhaum ntawm Ad Rank qhov pib thiab yeej Ad Rank ntawm tus neeg sib tw hauv qab lawv.

Koj tuaj yeem txhim kho ROI ntawm koj txoj kev lag luam, suav nrog Nqi ib nias rau Adwords. Ua lag luam nyob rau hauv scalable marketing raws li email, social media, thiab retargeting tshaj tawm. Ua haujlwm nrog Tus Neeg Siv Khoom Muag Khoom (CAC) pab koj tswj koj cov peev nyiaj, txhim kho koj txoj kev lag luam, thiab txhawb koj ROI. Cov no yog peb txoj hauv kev zoo tshaj plaws los txhim kho Tus Nqi ib nyem rau Adwords. Ib txoj hauv kev zoo pib yog siv cov cuab yeej no thiab pom tias lawv tuaj yeem ua rau koj li cas.

Ib txoj hauv kev zoo los txo koj cov nqi ib nyem rau Adwords yog kom paub tseeb tias koj cov qhab nia zoo siab txaus los sib tw nrog cov neeg sib tw siab tshaj plaws.. Koj tuaj yeem twv txog ob zaug tus nqi ntawm tus tshaj tawm tom ntej, tab sis koj yuav tsum nco ntsoov tias Google yuav hu rau cov nyiaj koj them raws li tus nqi tiag tiag ntawm ib nyem. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias muaj ntau yam uas tuaj yeem cuam tshuam tus nqi ntawm kev nyem rau ntawm koj qhov kev tshaj tawm, suav nrog cov qhab nia zoo ntawm koj lub vev xaib.

Cov neeg sib tw txawj ntse

When you’re trying to create a successful ad campaign, kev txawj ntse kev sib tw yog qhov tseem ceeb. Qhov no yog qhov tseem ceeb thaum nws los nrhiav seb koj cov neeg sib tw nyob qhov twg, thiab lawv ua dab tsi. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, cov ntsiab lus kev ua tau zoo, thiab ntau dua. Ahrefs yog ib feem ntawm SEO kev sib tw txawj ntse hauv zej zog, and helps you identify your competitors’ lo lus tseem ceeb.

Ib qho kev sib tw txawj ntse zoo tshaj plaws yog kev nkag siab txog kev ntsuas ntawm koj cov neeg sib tw. Vim cov ntaub ntawv sib txawv ntawm kev lag luam mus rau kev lag luam, Nws yog ib qho tseem ceeb uas yuav tau siv koj tus kheej KPIs thaum txheeb xyuas koj cov neeg sib tw. By comparing your competitors’ traffic flow, koj tuaj yeem txheeb xyuas thaj chaw ntawm lub sijhawm uas koj yuav tau plam lwm yam. Nov yog qee cov lus qhia rau kev sib tw txawj ntse rau Adwords:

Observe your competitors’ nplooj ntawv tsaws. You can get great ideas from studying your competitors’ nplooj ntawv tsaws. Lwm qhov txiaj ntsig ntawm kev sib tw txawj ntse yog nyob rau sab saum toj ntawm cov kev qhia tshiab thiab cov tswv yim los ntawm koj cov neeg sib tw. Koj tseem tuaj yeem sau npe rau cov lus ceeb toom ntawm cov neeg sib tw kom nyob twj ywm ntawm qhov koj cov neeg sib tw ua. Koj tuaj yeem tshawb xyuas cov ntsiab lus sib tw ntawm kev sib raug zoo kom pom tias nws piv nrog koj tus kheej li cas. Koj tuaj yeem pom cov khoom lossis cov kev pabcuam uas yuav thov rau cov neeg uas koj tab tom sim tsom.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, koj tuaj yeem txiav txim siab seb qhov twg yog qhov txaus siab rau koj cov neeg tuaj saib. Koj tseem tuaj yeem tau txais kev pom ntawm lawv cov phiaj xwm nqi thiab cov kev pabcuam. Cov cuab yeej txawj ntse sib tw taug qab cov ncauj lus kom ntxaws txog kev lag luam. Ces, koj tuaj yeem txiav txim siab seb yuav teb li cas rau cov no. Cov cuab yeej txawj ntse sib tw yuav qhia rau koj seb koj cov neeg sib tw tau siv lub tswv yim zoo sib xws lossis tsis yog. Qhov no tuaj yeem pab koj tau txais kev sib tw dhau ntawm koj cov neeg sib tw thiab txhawb koj cov nyiaj tau los.

Tej zaum koj twb tau hnov ​​​​cov lus tseem ceeb thiab kev twv, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Cov npe hauv qab no yog cov lus qhia rau kev teeb tsa koj tus account. Thaum koj muaj ib lub tswv yim ntawm yuav ua li cas los tsim koj tus account, koj tuaj yeem pib hnub no. Koj tuaj yeem tshawb xyuas peb cov lus qhia ntxaws txog yuav xaiv cov ntsiab lus zoo li cas. Xaiv cov lus tseem ceeb yog qhov tseem ceeb rau kev nce koj cov kev hloov pauv thiab kev muag khoom.

Ntsiab lus

While choosing keywords for Adwords, nco ntsoov tias tsis yog txhua lo lus tseem ceeb tsim muaj sib npaug. Hos ib txhia zoo li logical thaum xub thawj, lawv tuaj yeem ua tsis tau zoo. Piv txwv li, yog ib tug neeg hom “wifi password” hauv Google, Tej zaum lawv yuav tsis nrhiav tus password rau lawv tus kheej hauv tsev WiFi. Xwb, lawv tuaj yeem nrhiav tus phooj ywg tus password wifi. Kev tshaj tawm ntawm ib lo lus xws li wifi password yuav tsis muaj txiaj ntsig rau koj, raws li tib neeg tsis zoo li yuav nrhiav cov ntaub ntawv zoo li ntawd.

Nws yog ib qho tseem ceeb kom paub tias cov ntsiab lus hloov pauv lub sijhawm, yog li koj yuav tsum tau ua raws li qhov tseeb tiam sis nyob rau hauv lo lus tseem ceeb hom phiaj. Ntxiv rau daim ntawv tshaj tawm, keyword targeting yuav tsum tau hloov kho tsis tu ncua, raws li lub hom phiaj kev lag luam thiab cov neeg tuaj saib tus cwj pwm hloov. Piv txwv li, cov neeg lag luam tau siv ntau hom lus hauv lawv cov kev tshaj tawm, thiab tus nqi yeej ib txwm hloov zuj zus. Yuav kom nyob twj ywm kev sib tw thiab cuam tshuam, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. Txhawm rau ua kom zoo tshaj plaws ntawm Adwords cov ntsiab lus, xaiv cov uas dav thiab tuaj yeem ntes cov neeg tuaj saib dav dua. Nco ntsoov tias koj xav nyob rau saum lub siab ntawm koj cov neeg tuaj saib, thiab tsis yog li ntawd xwb. Koj yuav tsum paub tias tib neeg tab tom nrhiav dab tsi ua ntej koj tuaj yeem xaiv lub tswv yim zoo. Qhov ntawd yog qhov chaw tshawb nrhiav lo lus tseem ceeb tuaj.

Koj tuaj yeem nrhiav cov ntsiab lus tshiab los ntawm kev siv Google cov ntsiab lus tseem ceeb lossis los ntawm lub vev xaib tshawb nrhiav cov lus nug cov lus nug txuas nrog koj tus account Adwords. Txawm li cas los xij, xyuas kom meej tias koj cov lus tseem ceeb cuam tshuam rau cov ntsiab lus ntawm koj lub vev xaib. Yog tias koj tab tom nrhiav cov ntaub ntawv tshawb fawb, koj yuav tsum siv cov lus-match keywords thiab phim cov kab lus rau cov ntsiab lus ntawm koj lub vev xaib. Piv txwv li, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

Kev sib tw

Hauv Adwords, koj tuaj yeem twv rau koj cov tsheb khiav hauv ntau txoj hauv kev. Txoj kev tshaj plaws yog tus nqi-ib-nias, qhov twg koj them tsuas yog rau txhua qhov nyem koj qhov ad tau txais. Txawm li cas los, koj tuaj yeem siv tus nqi-ib-mille kev sib tw, uas raug nqi tsawg dua tab sis tso cai rau koj them rau ntau txhiab qhov kev xav ntawm koj qhov kev tshaj tawm. Cov hauv qab no yog qee cov lus qhia rau kev twv ntawm Adwords:

Koj tuaj yeem tshawb nrhiav cov phiaj xwm AdWords yav dhau los thiab cov lus tseem ceeb los txiav txim siab seb qhov kev sib tw twg zoo tshaj. Koj tseem tuaj yeem siv cov ntaub ntawv sib tw kom zoo dua los txiav txim siab seb cov lus tseem ceeb thiab kev tshaj tawm los twv rau. Tag nrho cov ntaub ntawv no yog qhov tseem ceeb thaum koj muab tso ua ke sib tw. Lawv yuav pab koj paub ntau npaum li cas koj yuav tsum tau muab tso rau hauv. Txawm li cas los, Nws yog qhov zoo tshaj plaws los nrhiav kev pab tshaj lij txij thaum pib. Ib lub koom haum zoo yuav tuaj yeem coj koj mus rau tag nrho cov txheej txheem, los ntawm kev teeb tsa cov peev nyiaj mus rau kev kho cov peev nyiaj txhua hnub.

Ua ntej, nkag siab koj lub hom phiaj ua lag luam. Koj cov neeg tuaj saib xav nyeem dab tsi? Lawv xav tau dab tsi? Nug cov neeg uas paub txog koj lub lag luam thiab siv lawv cov lus los tsim koj qhov kev tshaj tawm kom phim lawv cov kev xav tau. Ntxiv nrog rau kev paub txog koj lub hom phiaj kev lag luam, xav txog lwm yam xws li kev sib tw, pob nyiaj siv, thiab phiaj ua lag luam. Los ntawm kev ua qhov no, koj tuaj yeem txiav txim siab seb koj qhov kev tshaj tawm yuav tsum raug nqi npaum li cas. Yog tias koj muaj peev nyiaj tsawg, nws yog qhov zoo tshaj plaws los tsom rau cov teb chaws pheej yig dua, txij li cov tebchaws no feem ntau yuav teb tau zoo rau koj qhov kev tshaj tawm dua li cov uas raug nqi ntau.

Thaum koj muaj txoj cai zoo nyob rau hauv qhov chaw, Koj tuaj yeem siv Adwords txhawm rau txhim kho koj txoj kev pom kev lag luam. Koj tuaj yeem tsom cov neeg siv khoom hauv zos thiab, uas txhais tau hais tias koj tuaj yeem taug qab cov neeg siv tus cwj pwm thiab txhim kho koj lub lag luam cov qhab nia zoo. Ntxiv rau kev nce tsheb, koj tuaj yeem txo koj tus nqi-ib-nias los ntawm kev txhim kho koj cov kev tshaj tawm zoo. Yog tias koj muaj cov neeg tuaj saib hauv zos, tsom rau SEO yuav pab koj kom tsis txhob muaj kev cuam tshuam.

Cov qhab nia zoo

There are three main factors that influence your quality score on Adwords. Lawv yog ad position, nqi, thiab phiaj xwm kev vam meej. Ntawm no yog ib qho piv txwv ntawm yuav ua li cas txhua tus cuam tshuam rau lwm tus. Hauv qhov piv txwv hauv qab no, yog tias ob lub npe muaj kev tshaj tawm zoo ib yam, tus qhab nia zoo dua ib qho tau txais yuav tshwm sim hauv txoj haujlwm #1. Yog tias lwm hom npe tau teev nyob rau hauv txoj haujlwm #2, nws yuav raug nqi ntau dua kom tau txais qhov chaw saum toj kawg nkaus. Txhawm rau kom koj cov qhab nias zoo, koj yuav tsum xyuas kom meej tias koj qhov kev tshaj tawm ua tau raws li cov qauv no.

Thawj qhov yuav tsum tau xav txog thaum sim txhim kho koj cov qhab nia Zoo yog koj nplooj ntawv tsaws. Yog tias koj siv lo lus tseem ceeb xws li cwj mem xiav, koj yuav tsum tsim ib nplooj ntawv uas nta cov lo lus tseem ceeb. Ces, your landing page must include the words “xiav cwjmem.” The ad group will then include a link to a landing page that features the exact same keyword. Nplooj ntawv tsaws yuav tsum yog qhov chaw zoo kom tau txais cov ntaub ntawv ntxiv txog cov cwj mem xiav.

Qhov thib ob yog koj qhov kev sib tw CPC. Koj qhov qhab nia zoo yuav pab txiav txim siab qhov kev tshaj tawm twg tau nyem rau. Cov qhab nias siab txhais tau tias koj cov ntawv tshaj tawm yuav pom los ntawm cov neeg tshawb nrhiav. Nws tseem yog qhov kev txiav txim siab ntawm koj qhov kev tshaj tawm qib hauv kev sib tw thiab tuaj yeem pab koj tshaj tawm cov neeg sib tw siab uas muaj nyiaj ntau dua lub sijhawm. Koj tuaj yeem nce koj cov qhab nia Zoo los ntawm kev ua rau koj cov lus tshaj tawm cuam tshuam nrog cov ntsiab lus uas lawv tau tsom.

Qhov thib peb ntawm Adwords Quality Score yog koj CTR. Qhov kev ntsuas no yuav tso cai rau koj los ntsuas qhov tseeb ntawm koj qhov kev tshaj tawm rau koj cov neeg tuaj saib. Nws kuj pab txiav txim siab CPC ntawm koj qhov kev tshaj tawm. Siab CTRs txhais tau tias siab dua ROI. Thaum kawg, koj nplooj ntawv tsaws yuav tsum muaj feem cuam tshuam rau cov lus tseem ceeb hauv koj qhov kev tshaj tawm. Yog tias koj nplooj ntawv tsaws tsis cuam tshuam rau koj cov neeg tuaj saib, koj qhov kev tshaj tawm yuav tau txais CPC qis dua.

Qhov kawg yam uas cuam tshuam rau koj cov qhab nias zoo yog koj cov lus tseem ceeb thiab koj qhov Ad. Cov ntsiab lus thiab kev tshaj tawm uas tsis cuam tshuam rau koj cov neeg tuaj saib yuav tsis tau txais cov qhab nia zoo. Ntxiv rau cov lus tseem ceeb thiab CPC, koj qhov qhab nia zoo kuj tseem yuav cuam tshuam tus nqi ntawm koj Cov Ntawv Tshaj Tawm. Kev tshaj tawm zoo feem ntau yuav hloov pauv thiab ua rau koj qis CPC. Tab sis ua li cas koj nce koj cov qhab nia Zoo? Cov npe hauv qab no yog qee cov tswv yim los txhim kho koj cov qhab nia Zoo ntawm Adwords.

Nqi

In order to get an accurate idea of the cost of your Adwords campaign, koj yuav tsum xub to taub lub tswvyim ntawm CPC (nqi-ib-nias). Thaum CPC yog lub tsev thaiv zoo heev rau kev nkag siab cov nqi Adwords, nws tsis txaus. Koj yuav tsum coj mus rau hauv tus account tus nqi ntawm ib tug subscription rau Adwords software program. Piv txwv li, WordStream muab kev tso npe rau 6 lub hlis, 12-hli, thiab npaj them ua ntej txhua xyoo. Nco ntsoov tias koj nkag siab cov ntsiab lus ntawm cov ntawv cog lus no ua ntej kos npe rau.

Hauv xyoo tas los no, tus nqi ntawm Adwords tau nce peb mus rau tsib npaug rau qee qhov ntsug. Tus nqi tau nyob twj ywm siab txawm tias qhov kev thov los ntawm cov neeg ua si offline thiab kev pib ua lag luam nyiaj ntsuab. Google ntaus nqi nce nqi ntawm Adwords kom muaj kev sib tw hauv kev ua lag luam, nrog kev lag luam ntau dua li puas tau siv lub vev xaib los ua lag luam lawv cov khoom. Tus nqi ntawm Adwords feem ntau ntau dua 50% ntawm tus nqi ntawm cov khoom, tab sis nws tau qis dua hauv qee qhov ntsug.

Txawm tias kim, AdWords yog cov cuab yeej tshaj tawm zoo. Nrog kev pab ntawm AdWords, koj tuaj yeem ncav cuag ntau lab tus neeg siv tshwj xeeb thiab tsim kom muaj txiaj ntsig zoo ntawm koj cov peev txheej. Koj tuaj yeem taug qab cov txiaj ntsig ntawm koj qhov kev sib tw thiab txiav txim siab seb cov ntsiab lus twg yog qhov tsim kom muaj tsheb ntau tshaj plaws. Vim li no, qhov kev pab cuam no yog qhov kev daws teeb meem zoo tshaj plaws rau ntau lub lag luam me. Nws yuav pab tau koj tau txais ib tug siab conversion tus nqi ntau dua puas tau ua ntej.

Thaum teeb tsa AdWords pob nyiaj siv, Nco ntsoov faib ib feem ntawm koj cov peev nyiaj tshaj tawm rau txhua qhov kev sib tw. Koj yuav tsum tsom rau cov peev nyiaj txhua hnub ntawm PS200. Nws yuav siab dua lossis qis dua, nyob ntawm lub niche ntawm koj lub lag luam thiab tus nqi ntawm cov tsheb uas koj xav kom tsim tau ib lub hlis. Faib cov peev nyiaj txhua hli los ntawm 30 kom tau txais koj cov peev nyiaj txhua hnub. Yog tias koj tsis paub yuav teeb tsa cov peev nyiaj li cas rau koj qhov phiaj xwm AdWords, tej zaum koj yuav nkim koj cov peev nyiaj tshaj tawm. Nco ntsoov, Kev siv nyiaj txiag yog ib feem tseem ceeb ntawm kev kawm ua tiav nrog Adwords.

Txawm hais tias koj siv Adwords kom tau txais ntau tus thawj coj lossis muag ntau dua, koj yuav tau txiav txim siab npaum li cas koj xav siv ntawm txhua qhov nias. AdWords tsim cov neeg siv khoom tshiab, thiab koj yuav tsum paub ntau npaum li cas txhua tus ntawm lawv muaj nqis, ob qho tib si thaum xub thawj sib cuam tshuam thiab dhau lub neej. Piv txwv li, ib qho ntawm kuv cov neeg siv khoom siv Adwords kom nce lawv cov txiaj ntsig. Hauv qhov no, ib qho kev tshaj tawm zoo tuaj yeem txuag nws ntau txhiab daus las hauv kev siv nyiaj pov tseg.

Kev tshawb nrhiav them nyiaj yog txoj hauv kev tam sim ntawd los tsav tsheb mus rau koj qhov chaw. SEO takes a few months to show results, thaum them nyiaj tshawb nrhiav tam sim ntawd pom. Cov phiaj xwm Adwords tuaj yeem pab daws qhov pib qeeb ntawm SEO los ntawm kev txhawb nqa koj lub hom phiaj thiab tsav tsheb tsim nyog rau koj qhov chaw.. Adwords phiaj los nqis tes tseem tuaj yeem ua kom koj lub vev xaib nyob twj ywm sib tw hauv qhov chaw saum toj kawg nkaus ntawm Google nplooj ntawv tshawb fawb. Raws li Google, qhov nyiaj tshaj tawm koj khiav, qhov ntau koj yuav tau txais organic clicks.

Nqi ib nias

The average cost per click for Adwords depends on several factors, suav nrog koj hom kev lag luam, kev lag luam, thiab khoom lossis kev pabcuam. Nws kuj nyob ntawm koj qhov kev twv thiab cov qhab nia zoo ntawm koj qhov kev tshaj tawm. Yog tias koj tsom mus rau cov neeg tuaj saib hauv zos, koj tuaj yeem teeb tsa cov peev nyiaj tshwj xeeb rau cov neeg siv mobile. Thiab koj tuaj yeem npaj hom tshwj xeeb ntawm cov khoom siv mobile. Cov kev xaiv hom phiaj siab tshaj tuaj yeem txo koj qhov kev siv nyiaj tshaj tawm. Koj tuaj yeem nrhiav seb koj qhov kev tshaj tawm raug nqi npaum li cas los ntawm kev txheeb xyuas cov ntaub ntawv muab los ntawm Google Analytics.

Tus nqi ib nias rau Adwords feem ntau nyob nruab nrab ntawm $1 thiab $2 ib nias, tab sis hauv qee qhov kev lag luam sib tw, cov nqi tuaj yeem nce. Xyuas kom tseeb tias koj daim ntawv tshaj tawm sib raug rau nplooj ntawv hloov dua siab tshiab. Piv txwv li, yog tias koj cov nplooj ntawv khoom yog koj nplooj ntawv tseem ceeb rau Black Friday muag phiaj xwm, koj yuav tsum sau tshaj tawm raws li cov ntsiab lus ntawd. Ces, thaum cov neeg siv khoom nyem rau ntawm cov ntawv tshaj tawm, lawv yuav raug coj mus rau nplooj ntawv ntawd.

Cov qhab nias zoo qhia txog qhov tseem ceeb ntawm koj cov lus tseem ceeb, ad ntawv, thiab nplooj ntawv tsaws. Yog tias cov ntsiab lus no cuam tshuam rau cov neeg tuaj saib, koj tus nqi ib nias yuav qis dua. Yog koj xav tau txoj haujlwm siab dua, koj yuav tsum teem ib tug siab dua bid, tab sis cia nws qis txaus los sib tw nrog lwm tus tshaj tawm. Yog xav paub ntxiv, nyeem kom tiav, Digestible Guide to Google Ads Budgets. Ces, koj tuaj yeem txiav txim siab koj cov peev nyiaj thiab npaj raws li.

Tus nqi rau kev hloov pauv

If you’re trying to determine how much it costs to convert a visitor into a customer, koj yuav tsum nkag siab tias tus nqi ntawm ib qho kev yuav khoom ua haujlwm li cas thiab yuav ua li cas kom tau txais txiaj ntsig zoo tshaj plaws. Hauv AdWords, koj tuaj yeem siv lo lus tseem ceeb npaj los txheeb xyuas tus nqi ntawm ib qho kev yuav khoom. Tsuas yog sau cov ntsiab lus lossis ib daim ntawv teev cov ntsiab lus kom pom qhov kev kwv yees ntawm nws yuav raug nqi npaum li cas rau koj los hloov txhua tus qhua. Ces, koj tuaj yeem nce koj qhov kev twv kom txog thaum nws hits qhov xav tau CPA.

Tus nqi rau ib qho kev hloov dua siab tshiab yog tag nrho cov nqi ntawm kev tsim tsheb rau ib qho kev sib tw tshwj xeeb muab faib los ntawm tus lej ntawm kev hloov pauv. Piv txwv li, yog koj siv $100 ntawm kev tshaj tawm kev tshaj tawm thiab tsuas yog tau txais tsib qhov kev hloov pauv, koj CPC yuav yog $20. Qhov no txhais tau tias koj yuav them $80 rau ib tug hloov dua siab tshiab rau txhua txhua 100 views ntawm koj ad. Tus nqi rau ib qho kev hloov pauv txawv dua li tus nqi ib nyem, vim tias nws ua rau muaj kev pheej hmoo ntau dua ntawm kev tshaj tawm platform.

Thaum txiav txim siab tus nqi ntawm koj qhov kev tshaj tawm, tus nqi ib hloov dua siab tshiab yog ib qho tseem ceeb qhia txog kev lag luam thiab kev ua tau zoo ntawm koj cov phiaj xwm tshaj tawm. Siv tus nqi rau ib qho kev hloov pauv raws li koj qhov kev ntsuas yuav pab koj tsom mus rau koj lub tswv yim tshaj tawm. Nws kuj ua rau koj paub txog qhov zaus ntawm cov qhua ua. Ces, muab koj qhov kev hloov pauv tam sim no los ntawm ib txhiab. Koj yuav paub seb koj qhov kev sib tw tam sim no puas tsim nyog ua rau kom muaj kev sib tw ntxiv.

Cost per click vs maximum bid

There are two main types of bidding strategies for Adwords: phau ntawv twv thiab Txhim Kho Tus Nqi Ib Nyem (ECPC). Kev twv twv pub dawb tso cai rau koj los teeb tsa CPC qhov siab tshaj plaws rau txhua lo lus tseem ceeb. Ob txoj hauv kev tso cai rau koj los kho cov phiaj xwm tshaj tawm thiab tswj cov ntsiab lus twg los siv nyiaj ntau dua. Kev tuav pov hwm tso cai rau koj kom tau txais kev tawm tswv yim nrog kev tshaj tawm ROI thiab lub hom phiaj kev lag luam.

Thaum cov kev sib tw siab yog tsim nyog los xyuas kom meej qhov siab tshaj plaws, Cov nqi qis qis tuaj yeem ua mob rau koj txoj kev lag luam. Kev sib tw siab rau cov tuam txhab kev cai lij choj muaj feem cuam tshuam yuav ua rau muaj kev lag luam ntau dua li qhov kev sib tw qis rau Christmas thom khwm. Txawm hais tias ob txoj hauv kev no muaj txiaj ntsig zoo los txhawb cov nyiaj tau los, lawv tsis tas yuav tsim cov txiaj ntsig xav tau. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias tus nqi siab tshaj plaws rau ib qho nias tsis tas yuav txhais mus rau tus nqi kawg; hauv qee kis, Cov neeg tshaj tawm yuav them tus nqi tsawg kawg nkaus txhawm rau txhawm rau ntaus Ad Qib pib thiab tawm tsam tus neeg sib tw hauv qab lawv.

Kev tuav pov hwm tso cai rau koj los teeb tsa cov peev nyiaj txhua hnub, qhia qhov siab tshaj plaws, thiab automate txoj kev sib tw. Kev sib tw tsis siv neeg tso cai rau Google txiav txim siab qhov kev twv siab tshaj plaws rau koj qhov kev sib tw raws li koj cov peev nyiaj. Koj tseem tuaj yeem xaiv xa cov ntawv twv los ntawm tus kheej lossis tawm mus rau Google. Kev twv twv muab rau koj ua tiav kev tswj hwm koj qhov kev twv thiab tso cai rau koj los taug qab koj siv nyiaj ntau npaum li cas ntawm kev nias.

Broad match

Hom kev sib tw ua ntej hauv Adwords yog qhov sib tw dav, tso cai rau koj los qhia kev tshaj tawm thaum tshawb nrhiav rau lo lus tseem ceeb uas muaj cov lus lossis kab lus hauv koj cov kab lus tseem ceeb. Thaum hom kev sib tw no tso cai rau koj mus cuag cov neeg tuaj saib coob tshaj plaws, nws tseem tuaj yeem pab koj nrhiav tau cov ntsiab lus tshiab. Nov yog cov lus piav qhia luv luv ntawm vim li cas koj yuav tsum siv qhov sib tw dav hauv Adwords:

The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. Piv txwv li, yog tias koj tab tom sim muag cov dab neeg ncig teb chaws, koj yuav tsis xav siv qhov kev hloov pauv dav dav rau cov ntsiab lus no. Txawm li cas los, yog tias koj tab tom tsom rau cov khoom lossis cov kev pabcuam tshwj xeeb, koj yuav tsum tau siv cov kev sib tw tiag tiag, uas tsuas yog ua rau koj qhov kev tshaj tawm thaum tib neeg tshawb nrhiav cov lus tseeb.

Txawm hais tias kev sib tw dav yog qhov zoo tshaj plaws lo lus tseem ceeb rau kev rov ua lag luam, nws tsis yog qhov kev xaiv zoo tshaj plaws rau txhua lub tuam txhab. Nws tuaj yeem ua rau tsis cuam tshuam rau cov clicks thiab tuaj yeem cuam tshuam koj cov phiaj xwm tshaj tawm. Ntxiv mus, Google thiab Bing tuaj yeem ua nruj ua tsiv hauv kev tshaj tawm. Xws li, koj yuav xav kom paub tseeb tias koj cov lus tshaj tawm tau qhia rau cov neeg siv khoom. Los ntawm kev siv cov neeg tuaj saib txheej hauv Adwords, koj tuaj yeem tswj hwm qhov ntim thiab qhov zoo ntawm koj cov neeg tuaj saib. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. Txawm li cas los, koj tsis tuaj yeem ntxiv Hu rau txuas ntxiv yog tias koj cov phiaj xwm raug txwv rau Cov Khoom Muag Khoom Muag lossis Cov Ntawv Tshaj Tawm. Cov npe hauv qab no yog qee cov lus qhia ntxiv Hu rau Extensions rau koj cov phiaj xwm Adwords. Koj tuaj yeem pib nrog Adwords hnub no. Tsuas yog ua raws li cov kauj ruam no kom ua kom koj qhov kev hloov pauv siab tshaj plaws.

Hu rau txuas ntxiv ua haujlwm los ntawm kev ntxiv koj tus lej xov tooj rau koj qhov kev tshaj tawm. Nws yuav tshwm sim hauv cov txiaj ntsig tshawb nrhiav thiab CTA khawm, ib yam li ntawm qhov txuas. Qhov ntxiv feature txhawb cov neeg siv khoom koom nrog. Ntau tshaj 70% ntawm mobile searchers siv lub click-to-hu feature hu rau lub lag luam. Ntxiv rau, 47% ntawm mobile searchers yuav mus ntsib ntau hom tom qab hu. Li no, hu extensions yog ib txoj hauv kev zoo los ntes cov neeg siv khoom.

Thaum koj siv hu txuas ntxiv nrog Adwords, koj tuaj yeem teem sijhawm kom lawv tshwm sim tsuas yog nyob rau qee lub sijhawm. You can also enable or disable call extension reporting. Piv txwv li, yog tias koj yog lub tsev noj mov pizza hauv Chicago, hu txuas ntxiv tshaj tawm tuaj yeem tshwm sim rau cov neeg tuaj saib nrhiav pizza tob. Cov neeg tuaj xyuas Chicago tuaj yeem coj mus rhaub khawm hu lossis nyem rau ntawm lub vev xaib. Thaum lub xov tooj txuas ntxiv tau tshwm sim ntawm lub xov tooj ntawm tes, nws yuav muab qhov nyiam rau tus lej xov tooj thaum tshawb nrhiav. Tib qhov txuas ntxiv tseem yuav tshwm sim ntawm PCs thiab ntsiav tshuaj.

Location extensions

A business owner can benefit from location extensions by targeting consumers in their area. Los ntawm kev ntxiv cov ntaub ntawv qhov chaw rau lawv cov tshaj tawm, kev lag luam tuaj yeem nce kev taug kev, muag online thiab offline, thiab zoo dua mus txog nws cov neeg tuaj saib. Ntxiv rau, dhau 20 feem pua ​​ntawm kev tshawb fawb yog rau cov khoom siv lossis cov kev pabcuam hauv zos, raws li Google txoj kev tshawb fawb. And the addition of location extensions to a search campaign has been shown to boost CTR by as much as 10%.

To use location extensions, first synchronize your Places account with AdWords. After that, refresh your Location Extensions screen. If you don’t see the location extension, select it manually. Feem ntau, there should be only one location. Lwm yam, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. Txawm li cas los, it is better to use filtering when using location extensions.

Qhov chaw txuas ntxiv muaj txiaj ntsig tshwj xeeb rau cov lag luam uas muaj qhov chaw nyob. Los ntawm kev ntxiv qhov chaw txuas ntxiv, Cov neeg tshawb nrhiav tuaj yeem tau txais cov lus qhia rau kev lag luam qhov chaw los ntawm kev tshaj tawm. Qhov txuas ntxiv loads Google Maps rau lawv. Ntxiv thiab, nws yog qhov zoo rau cov neeg siv mobile, raws li kev tshawb fawb tsis ntev los no pom tias 50 feem pua ​​ntawm cov neeg siv smartphone tau mus xyuas lub khw hauv ib hnub ntawm kev tshawb nrhiav ntawm lub xov tooj smartphone. Yog xav paub ntxiv, saib Qhov Chaw Txuas Ntxiv hauv Adwords thiab pib siv lawv rau hauv koj lub tswv yim kev lag luam.