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Kev tshawb nrhiav them nyiaj yog txoj hauv kev tam sim ntawd los tsav tsheb mus rau koj qhov chaw. SEO takes a few months to show results, thaum them nyiaj tshawb nrhiav tam sim ntawd pom. Cov phiaj xwm Adwords tuaj yeem pab daws qhov pib qeeb ntawm SEO los ntawm kev txhawb nqa koj lub hom phiaj thiab tsav tsheb tsim nyog rau koj qhov chaw.. Adwords phiaj los nqis tes tseem tuaj yeem ua kom koj lub vev xaib nyob twj ywm sib tw hauv qhov chaw saum toj kawg nkaus ntawm Google nplooj ntawv tshawb fawb. Raws li Google, qhov nyiaj tshaj tawm koj khiav, qhov ntau koj yuav tau txais organic clicks.
The average cost per click for Adwords depends on several factors, suav nrog koj hom kev lag luam, kev lag luam, thiab khoom lossis kev pabcuam. Nws kuj nyob ntawm koj qhov kev twv thiab cov qhab nia zoo ntawm koj qhov kev tshaj tawm. Yog tias koj tsom mus rau cov neeg tuaj saib hauv zos, koj tuaj yeem teeb tsa cov peev nyiaj tshwj xeeb rau cov neeg siv mobile. Thiab koj tuaj yeem npaj hom tshwj xeeb ntawm cov khoom siv mobile. Cov kev xaiv hom phiaj siab tshaj tuaj yeem txo koj qhov kev siv nyiaj tshaj tawm. Koj tuaj yeem nrhiav seb koj qhov kev tshaj tawm raug nqi npaum li cas los ntawm kev txheeb xyuas cov ntaub ntawv muab los ntawm Google Analytics.
Tus nqi ib nias rau Adwords feem ntau nyob nruab nrab ntawm $1 thiab $2 ib nias, tab sis hauv qee qhov kev lag luam sib tw, cov nqi tuaj yeem nce. Xyuas kom tseeb tias koj daim ntawv tshaj tawm sib raug rau nplooj ntawv hloov dua siab tshiab. Piv txwv li, yog tias koj cov nplooj ntawv khoom yog koj nplooj ntawv tseem ceeb rau Black Friday muag phiaj xwm, koj yuav tsum sau tshaj tawm raws li cov ntsiab lus ntawd. Ces, thaum cov neeg siv khoom nyem rau ntawm cov ntawv tshaj tawm, lawv yuav raug coj mus rau nplooj ntawv ntawd.
Cov qhab nias zoo qhia txog qhov tseem ceeb ntawm koj cov lus tseem ceeb, ad ntawv, thiab nplooj ntawv tsaws. Yog tias cov ntsiab lus no cuam tshuam rau cov neeg tuaj saib, koj tus nqi ib nias yuav qis dua. Yog koj xav tau txoj haujlwm siab dua, koj yuav tsum teem ib tug siab dua bid, tab sis cia nws qis txaus los sib tw nrog lwm tus tshaj tawm. Yog xav paub ntxiv, nyeem kom tiav, Digestible Guide to Google Ads Budgets. Ces, koj tuaj yeem txiav txim siab koj cov peev nyiaj thiab npaj raws li.
If you’re trying to determine how much it costs to convert a visitor into a customer, koj yuav tsum nkag siab tias tus nqi ntawm ib qho kev yuav khoom ua haujlwm li cas thiab yuav ua li cas kom tau txais txiaj ntsig zoo tshaj plaws. Hauv AdWords, koj tuaj yeem siv lo lus tseem ceeb npaj los txheeb xyuas tus nqi ntawm ib qho kev yuav khoom. Tsuas yog sau cov ntsiab lus lossis ib daim ntawv teev cov ntsiab lus kom pom qhov kev kwv yees ntawm nws yuav raug nqi npaum li cas rau koj los hloov txhua tus qhua. Ces, koj tuaj yeem nce koj qhov kev twv kom txog thaum nws hits qhov xav tau CPA.
Tus nqi rau ib qho kev hloov dua siab tshiab yog tag nrho cov nqi ntawm kev tsim tsheb rau ib qho kev sib tw tshwj xeeb muab faib los ntawm tus lej ntawm kev hloov pauv. Piv txwv li, yog koj siv $100 ntawm kev tshaj tawm kev tshaj tawm thiab tsuas yog tau txais tsib qhov kev hloov pauv, koj CPC yuav yog $20. Qhov no txhais tau tias koj yuav them $80 rau ib tug hloov dua siab tshiab rau txhua txhua 100 views ntawm koj ad. Tus nqi rau ib qho kev hloov pauv txawv dua li tus nqi ib nyem, vim tias nws ua rau muaj kev pheej hmoo ntau dua ntawm kev tshaj tawm platform.
Thaum txiav txim siab tus nqi ntawm koj qhov kev tshaj tawm, tus nqi ib hloov dua siab tshiab yog ib qho tseem ceeb qhia txog kev lag luam thiab kev ua tau zoo ntawm koj cov phiaj xwm tshaj tawm. Siv tus nqi rau ib qho kev hloov pauv raws li koj qhov kev ntsuas yuav pab koj tsom mus rau koj lub tswv yim tshaj tawm. Nws kuj ua rau koj paub txog qhov zaus ntawm cov qhua ua. Ces, muab koj qhov kev hloov pauv tam sim no los ntawm ib txhiab. Koj yuav paub seb koj qhov kev sib tw tam sim no puas tsim nyog ua rau kom muaj kev sib tw ntxiv.
There are two main types of bidding strategies for Adwords: phau ntawv twv thiab Txhim Kho Tus Nqi Ib Nyem (ECPC). Kev twv twv pub dawb tso cai rau koj los teeb tsa CPC qhov siab tshaj plaws rau txhua lo lus tseem ceeb. Ob txoj hauv kev tso cai rau koj los kho cov phiaj xwm tshaj tawm thiab tswj cov ntsiab lus twg los siv nyiaj ntau dua. Kev tuav pov hwm tso cai rau koj kom tau txais kev tawm tswv yim nrog kev tshaj tawm ROI thiab lub hom phiaj kev lag luam.
Thaum cov kev sib tw siab yog tsim nyog los xyuas kom meej qhov siab tshaj plaws, Cov nqi qis qis tuaj yeem ua mob rau koj txoj kev lag luam. Kev sib tw siab rau cov tuam txhab kev cai lij choj muaj feem cuam tshuam yuav ua rau muaj kev lag luam ntau dua li qhov kev sib tw qis rau Christmas thom khwm. Txawm hais tias ob txoj hauv kev no muaj txiaj ntsig zoo los txhawb cov nyiaj tau los, lawv tsis tas yuav tsim cov txiaj ntsig xav tau. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias tus nqi siab tshaj plaws rau ib qho nias tsis tas yuav txhais mus rau tus nqi kawg; hauv qee kis, Cov neeg tshaj tawm yuav them tus nqi tsawg kawg nkaus txhawm rau txhawm rau ntaus Ad Qib pib thiab tawm tsam tus neeg sib tw hauv qab lawv.
Kev tuav pov hwm tso cai rau koj los teeb tsa cov peev nyiaj txhua hnub, qhia qhov siab tshaj plaws, thiab automate txoj kev sib tw. Kev sib tw tsis siv neeg tso cai rau Google txiav txim siab qhov kev twv siab tshaj plaws rau koj qhov kev sib tw raws li koj cov peev nyiaj. Koj tseem tuaj yeem xaiv xa cov ntawv twv los ntawm tus kheej lossis tawm mus rau Google. Kev twv twv muab rau koj ua tiav kev tswj hwm koj qhov kev twv thiab tso cai rau koj los taug qab koj siv nyiaj ntau npaum li cas ntawm kev nias.
The default match type in Adwords is broad match, tso cai rau koj los qhia kev tshaj tawm thaum tshawb nrhiav rau lo lus tseem ceeb uas muaj cov lus lossis kab lus hauv koj cov kab lus tseem ceeb. Thaum hom kev sib tw no tso cai rau koj mus cuag cov neeg tuaj saib coob tshaj plaws, nws tseem tuaj yeem pab koj nrhiav tau cov ntsiab lus tshiab. Nov yog cov lus piav qhia luv luv ntawm vim li cas koj yuav tsum siv qhov sib tw dav hauv Adwords:
The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. Piv txwv li, yog tias koj tab tom sim muag cov dab neeg ncig teb chaws, koj yuav tsis xav siv qhov kev hloov pauv dav dav rau cov ntsiab lus no. Txawm li cas los, yog tias koj tab tom tsom rau cov khoom lossis cov kev pabcuam tshwj xeeb, koj yuav tsum tau siv cov kev sib tw tiag tiag, uas tsuas yog ua rau koj qhov kev tshaj tawm thaum tib neeg tshawb nrhiav cov lus tseeb.
Txawm hais tias kev sib tw dav yog qhov zoo tshaj plaws lo lus tseem ceeb rau kev rov ua lag luam, nws tsis yog qhov kev xaiv zoo tshaj plaws rau txhua lub tuam txhab. Nws tuaj yeem ua rau tsis cuam tshuam rau cov clicks thiab tuaj yeem cuam tshuam koj cov phiaj xwm tshaj tawm. Ntxiv mus, Google thiab Bing tuaj yeem ua nruj ua tsiv hauv kev tshaj tawm. Xws li, koj yuav xav kom paub tseeb tias koj cov lus tshaj tawm tau qhia rau cov neeg siv khoom. Los ntawm kev siv cov neeg tuaj saib txheej hauv Adwords, koj tuaj yeem tswj hwm qhov ntim thiab qhov zoo ntawm koj cov neeg tuaj saib. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.
You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. Txawm li cas los, koj tsis tuaj yeem ntxiv Hu rau txuas ntxiv yog tias koj cov phiaj xwm raug txwv rau Cov Khoom Muag Khoom Muag lossis Cov Ntawv Tshaj Tawm. Cov npe hauv qab no yog qee cov lus qhia ntxiv Hu rau Extensions rau koj cov phiaj xwm Adwords. Koj tuaj yeem pib nrog Adwords hnub no. Tsuas yog ua raws li cov kauj ruam no kom ua kom koj qhov kev hloov pauv siab tshaj plaws.
Hu rau txuas ntxiv ua haujlwm los ntawm kev ntxiv koj tus lej xov tooj rau koj qhov kev tshaj tawm. Nws yuav tshwm sim hauv cov txiaj ntsig tshawb nrhiav thiab CTA khawm, ib yam li ntawm qhov txuas. Qhov ntxiv feature txhawb cov neeg siv khoom koom nrog. Ntau tshaj 70% ntawm mobile searchers siv lub click-to-hu feature hu rau lub lag luam. Ntxiv rau, 47% ntawm mobile searchers yuav mus ntsib ntau hom tom qab hu. Li no, hu extensions yog ib txoj hauv kev zoo los ntes cov neeg siv khoom.
Thaum koj siv hu txuas ntxiv nrog Adwords, koj tuaj yeem teem sijhawm kom lawv tshwm sim tsuas yog nyob rau qee lub sijhawm. You can also enable or disable call extension reporting. Piv txwv li, yog tias koj yog lub tsev noj mov pizza hauv Chicago, hu txuas ntxiv tshaj tawm tuaj yeem tshwm sim rau cov neeg tuaj saib nrhiav pizza tob. Cov neeg tuaj xyuas Chicago tuaj yeem coj mus rhaub khawm hu lossis nyem rau ntawm lub vev xaib. Thaum lub xov tooj txuas ntxiv tau tshwm sim ntawm lub xov tooj ntawm tes, nws yuav muab qhov nyiam rau tus lej xov tooj thaum tshawb nrhiav. Tib qhov txuas ntxiv tseem yuav tshwm sim ntawm PCs thiab ntsiav tshuaj.
A business owner can benefit from location extensions by targeting consumers in their area. Los ntawm kev ntxiv cov ntaub ntawv qhov chaw rau lawv cov tshaj tawm, kev lag luam tuaj yeem nce kev taug kev, muag online thiab offline, thiab zoo dua mus txog nws cov neeg tuaj saib. Ntxiv rau, dhau 20 feem pua ntawm kev tshawb fawb yog rau cov khoom siv lossis cov kev pabcuam hauv zos, raws li Google txoj kev tshawb fawb. And the addition of location extensions to a search campaign has been shown to boost CTR by as much as 10%.
To use location extensions, first synchronize your Places account with AdWords. After that, refresh your Location Extensions screen. If you don’t see the location extension, select it manually. Feem ntau, there should be only one location. Lwm yam, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. Txawm li cas los, it is better to use filtering when using location extensions.
Qhov chaw txuas ntxiv muaj txiaj ntsig tshwj xeeb rau cov lag luam uas muaj qhov chaw nyob. Los ntawm kev ntxiv qhov chaw txuas ntxiv, Cov neeg tshawb nrhiav tuaj yeem tau txais cov lus qhia rau kev lag luam qhov chaw los ntawm kev tshaj tawm. Qhov txuas ntxiv loads Google Maps rau lawv. Ntxiv thiab, nws yog qhov zoo rau cov neeg siv mobile, raws li kev tshawb fawb tsis ntev los no pom tias 50 feem pua ntawm cov neeg siv smartphone tau mus xyuas lub khw hauv ib hnub ntawm kev tshawb nrhiav ntawm lub xov tooj smartphone. Yog xav paub ntxiv, saib Qhov Chaw Txuas Ntxiv hauv Adwords thiab pib siv lawv rau hauv koj lub tswv yim kev lag luam.
