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Muaj qee cov kauj ruam yooj yim koj yuav tsum ua raws thaum siv Adwords. These include Competitive bidding model, Kev hloov dua siab tshiab, thiab Negative keywords. Nov yog qee qhov piv txwv ntawm kev siv AdWords rau koj qhov kom zoo dua. Thaum koj tau mastered cov no, nws yog lub sijhawm los ua koj thawj qhov kev tshaj tawm. Hauv kab lus hauv qab no, Kuv yuav mus hla qee yam tseem ceeb tshaj plaws uas koj yuav tsum paub. Tej zaum koj kuj xav mus saib cov ntawv txuas hauv qab no kom paub ntau ntxiv.
Whether you run your own PPC campaign on Facebook, Google, lossis lwm lub platform them nyiaj tshaj tawm, nkag siab ntau npaum li cas koj cov nqi tshaj tawm yog qhov tseem ceeb rau kev siv nyiaj lag luam zoo. Nqi ib nias, los yog CPC luv luv, hais txog tus nqi uas tus tshaj tawm yuav them rau txhua qhov nyem rau ntawm kev tshaj tawm. Tus nqi ib nias yog ib txoj hauv kev zoo los ntsuas koj qhov kev sib tw ua tau zoo, raws li nws tso cai rau koj paub tseeb npaum li cas koj cov ntawv tshaj tawm raug nqi koj thaum tib neeg nyem rau lawv.
Ntau yam cuam tshuam rau koj tus nqi ib nyem, suav nrog cov qhab nia zoo, cov ntsiab lus tseem ceeb, thiab tsaws nplooj ntawv ntsig txog. Thaum tag nrho peb lub ntsiab lus zoo sib xws, lub CTR (nyem-los ntawm tus nqi) zoo li yuav siab. CTR siab txhais tau tias koj qhov kev tshaj tawm muaj feem cuam tshuam thiab nyiam cov neeg tuaj saib. Kev nce CTR txhais tau tias koj cov lus tshaj tawm muaj feem cuam tshuam rau tus neeg tshawb nrhiav, thiab nws yuav txo koj cov nqi tag nrho ib nias. Txawm li cas los, CTR siab tsis yog ib qho cim zoo tshaj plaws.
Tus nqi ib nias txawv raws li hom kev lag luam, khoom, thiab cov neeg tuaj saib. Feem ntau hais lus, CPC rau Adwords yog nruab nrab $1 thiab $2 ntawm kev tshawb nrhiav network, thiab hauv qab $1 rau zaub network. Cov lus tseem ceeb uas raug nqi siab yuav raug nqi ntau dua $50 ib nias, thiab feem ntau yog nyob rau hauv kev lag luam muaj kev sib tw nrog cov neeg siv khoom siab tshaj plaws. Txawm li cas los, cov khw muag khoom loj tuaj yeem siv nyiaj $50 lab lossis ntau tshaj ib xyoos ntawm Adwords.
Nrog CPC, koj tuaj yeem tso koj cov ntawv tshaj tawm hauv cov vev xaib, and track the visitors’ entire journey on your site. AdWords yog lub hauv paus ntawm cov khw muag khoom e-lag luam, muab koj cov khoom tso rau pem hauv ntej ntawm cov neeg siv khoom uas nquag tshawb nrhiav cov khoom lossis kev pabcuam zoo ib yam li koj li. Los ntawm tsuas yog them nyiaj rau clicks, CPC tuaj yeem pab koj khwv tau $2 rau txhua tus $1 siv. Koj tuaj yeem siv cov cuab yeej no los txhim kho koj txoj kev lag luam thaum tib lub sijhawm nce cov txiaj ntsig.
A competitive bidding model for Google Adwords is used for determining the highest cost per click. Cov qauv no txawv nyob ntawm seb lub hom phiaj ntawm kev tshaj tawm kev tshaj tawm. Tus nqi qis tshaj yuav tsis ua rau muaj kev txaus siab ntau, yog li cov neeg tshaj tawm tuaj yeem xav txog kev sib tw hnyav rau cov ntsiab lus zoo. Txawm li cas los, aggressive bidding tuaj yeem ua rau tus nqi siab dua ib nyem, yog li nws yog qhov zoo tshaj los zam nws yog tias ua tau.
Lub tswv yim yooj yim ua raws li yog kom ua kom muaj kev sib hloov siab. Hauv lub tswv yim no, Cov neeg tshaj tawm tau teeb tsa cov peev nyiaj siab tshaj plaws txhua hnub thiab cia Google ua qhov kev sib tw. Los ntawm maximizing conversion, lawv tuaj yeem tau txais kev tsheb ntau dua rau lawv cov nyiaj. Ua ntej yuav txiav txim siab, txawm li cas los xij, Nws yog ib qho tseem ceeb kom taug qab ROI thiab txiav txim siab seb qhov kev hloov pauv loj tshaj plaws uas ua rau muaj txiaj ntsig zoo. Thaum qhov no tau tsim, Cov neeg tshaj tawm tuaj yeem kho lawv cov kev sib tw raws li. Thaum muaj ntau lub tswv yim ua tau, Cov qauv no zoo tshaj plaws rau cov lag luam me thiab nruab nrab.
Phau ntawv CPC kev sib tw tuaj yeem ua ke nrog kev sib tw twv, uas coj mus rau hauv tus account txawv cov cim. Cov qauv no tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau cov lag luam me uas muaj kev hloov pauv tsawg, vim feem ntau ntawm lawv cov kev hloov dua siab tshiab yog cov coj, thiab qhov zoo ntawm cov hlau lead no sib txawv. Tsis yog txhua tus ua rau hloov mus rau cov neeg siv khoom them nyiaj, tab sis yog hais tias koj txhais ib tug lead ua ib qho kev hloov dua siab tshiab, Google yuav kho lawv ib yam nkaus, tsis hais qhov zoo.
Phau ntawv CPC kev twv qauv yog lub tswv yim zoo rau cov pib tshiab, tab sis nws tuaj yeem siv sijhawm ntev thiab nyuaj rau tus tswv. Koj yuav tsum tau teeb tsa kev sib tw rau cov pab pawg sib txawv thiab qhov chaw. ECPC tuaj yeem pab tswj kev siv nyiaj txiag thiab kho cov nqi sib tw raws li qhov yuav muaj kev hloov pauv. Kuj tseem muaj cov kev xaiv uas siv tau rau phau ntawv CPC twv, uas yog txoj kev nrov tshaj plaws. Muaj peb hom kev twv ua qauv: Phau ntawv CPC twv, ECPC, thiab ECPC.
Without Adwords conversion tracking, koj muab nyiaj tso rau hauv chav dej. Kev khiav koj qhov kev tshaj tawm thaum koj tos rau tus thib peb los siv cov lej taug qab tsuas yog siv nyiaj pov tseg xwb. Tsuas yog tom qab koj muaj txoj cai hloov dua siab tshiab siv tau koj tuaj yeem pib pom cov ntaub ntawv tiag tiag los ntawm koj qhov kev tshaj tawm. Yog li dab tsi yog cov kauj ruam los siv kev hloov dua siab tshiab? Nyeem rau kom paub ntxiv. Thiab nco ntsoov: yog tias nws tsis ua haujlwm, koj ua haujlwm tsis zoo.
Ua ntej, koj yuav tsum txhais ib tug conversion. Kev hloov pauv yuav tsum yog cov kev ua uas qhia tias ib tus neeg nyiam koj lub vev xaib thiab yuav ib yam dab tsi. Cov kev ua no tuaj yeem muaj los ntawm kev xa daim foos xa mus rau kev rub tawm ebook dawb. Xwb, yog tias koj muaj lub vev xaib ecommerce, tej zaum koj yuav xav txhais tej kev yuav khoom raws li kev hloov dua siab tshiab. Thaum koj tau txiav txim siab hloov dua siab tshiab, koj yuav tsum teeb tsa tus lej taug qab.
Tom ntej no, Koj yuav tsum siv Google Tag Manager ntawm koj lub vev xaib. Qhov no yuav xav kom koj ntxiv ib ntu ntawm JavaScript code rau koj qhov chaw HTML code. Thaum koj ua li ntawd, koj tuaj yeem tsim lub Tag tshiab. Hauv Tag Manager, koj yuav pom cov npe ntawm txhua hom ntawv cim npe muaj rau koj lub xaib. Nyem rau Google AdWords tag thiab sau cov ntaub ntawv tsim nyog.
Thaum koj ua li ntawd, koj tuaj yeem nruab qhov hloov dua siab tshiab mus txog qhovtwg rau koj lub vev xaib. Ces, koj tuaj yeem saib koj cov kev hloov pauv ntawm ntau qib. Pab pawg Ad, Ad, thiab lo lus tseem ceeb qib cov ntaub ntawv yuav raug tso tawm kom pom nyob rau hauv ib tug hloov dua siab tshiab mus txog qhovtwg interface. Kev hloov dua siab tshiab yuav pab koj txheeb xyuas cov ntawv tshaj tawm twg zoo tshaj plaws. Koj tseem tuaj yeem siv cov ntaub ntawv no los qhia kev sau ntawv tshaj tawm yav tom ntej. Txoj cai hloov dua siab tshiab tseem yuav tso cai rau koj los nqis peev hauv koj cov lus nug raws li lawv hloov pauv tau zoo npaum li cas.
To optimize your search engine optimization, siv cov ntsiab lus tsis zoo hauv koj cov phiaj xwm tshaj tawm. Cov no yog cov ntsiab lus uas koj cov neeg siv tsis xav pom, tab sis yog semantically ntsig txog koj cov khoom lossis kev pabcuam. Kev siv cov ntsiab lus tsis cuam tshuam tuaj yeem ua rau muaj kev poob siab rau koj cov neeg siv. Piv txwv li, if someone searches for “red flowers,” your ad will not show up. Ib yam li ntawd, if someone searches for “red roses,” your ad will be shown.
Koj tuaj yeem siv cov cuab yeej los nrhiav cov ntawv sau tsis raug. Koj tuaj yeem ua qhov no los ntawm kev khawb los ntawm kev tshawb nrhiav raw cov lus nug kom paub seb tib neeg feem ntau sau lo lus tseem ceeb. Qee cov cuab yeej tseem tuaj yeem xa tawm cov npe ntawm cov ntawv sau tsis raug, cia koj tshawb nrhiav cov no nrog nias. Thaum koj muaj ib daim ntawv teev cov ntawv tsis raug, koj tuaj yeem ntxiv lawv rau koj cov phiaj xwm tshaj tawm hauv kab lus sib tw, kev sib tw, los yog broad match negatives.
Cov ntsiab lus tsis zoo hauv Adwords tuaj yeem txo qis kev siv nyiaj siv los ntawm kev ua kom ntseeg tau tias koj qhov kev tshaj tawm yuav tshwm sim rau cov neeg uas tab tom nrhiav rau qhov tseeb uas koj muag.. Cov cuab yeej no muaj txiaj ntsig zoo hauv kev tshem tawm kev siv nyiaj pov tseg thiab nce rov qab los ntawm kev nqis peev. Yog tias koj tsis paub meej txog txoj hauv kev zoo tshaj los siv cov ntsiab lus tsis zoo hauv koj cov phiaj xwm Adwords, koj tuaj yeem nyeem Derek Hooker tsab xov xwm ntawm lub ncauj lus.
Thaum cov ntsiab lus tsis zoo tsis ua rau kev tshaj tawm, lawv tuaj yeem ua rau muaj qhov cuam tshuam ntawm koj cov phiaj xwm. Piv txwv li, yog koj muag khoom nce toj, koj qhov kev tshaj tawm yuav tsis tso tawm rau cov neeg tab tom nrhiav cov cuab yeej nce toj. Qhov no yog vim tias cov neeg tshawb nrhiav cov khoom tshwj xeeb ntawd tsis phim koj lub hom phiaj kev lag luam profile. Yog li ntawd, lo lus tseem ceeb tsis zoo tuaj yeem txhim kho koj cov phiaj xwm. Txawm li cas los, nws yog ib qho tseem ceeb kom ua raws li. Hauv Adwords phau ntawv, you can change your negative keywords whenever necessary.
You can now target your ads based on the type of device that someone is using. Piv txwv li, if you’re a business, you might want to target ads to people who use their mobile devices. Txawm li cas los, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Txoj kev ntawd, you can better tailor your ad content and messaging to the type of device that they use.
As mobile users continue to grow in number, cross-device targeting yuav dhau los ua qhov tseem ceeb rau cov neeg lag luam. Los ntawm kev xyuam xim rau cov neeg siv tus cwj pwm ntawm cov khoom siv, koj tuaj yeem nkag siab qhov twg cov neeg siv khoom nyob hauv cov txheej txheem yuav khoom thiab faib cov kev hloov pauv micro raws li. Nrog cov ntaub ntawv no, koj tuaj yeem tsim cov phiaj xwm zoo dua thiab muab cov kev paub zoo rau koj cov neeg siv khoom. Yog li, lub sij hawm tom ntej koj npaj phiaj rau cov neeg siv mobile, nco ntsoov xav txog kev sib txuas ntawm cov cuab yeej siv.
Yog tias koj tab tom tsom cov neeg siv cov ntsiav tshuaj, koj yuav xav siv ntaus hom phiaj hauv Adwords. Txoj kev no, koj cov ntawv tshaj tawm yuav muaj feem cuam tshuam rau cov neeg siv cov ntsiav tshuaj. Google tab tom nthuav tawm cov kev xaiv hom phiaj rau lub lim tiam tom ntej, thiab nws yuav ceeb toom rau koj thaum nws muaj. Qhov no yuav ua rau koj cov nqi tshaj tawm hauv xov tooj thiab tso cai rau koj los kho koj cov kev tshaj tawm los tsom rau cov neeg uas feem ntau yuav siv koj lub ntsiav tshuaj..
Hauv Google Adwords, targeting los ntawm ntaus ntawv yog ib qho tseem ceeb kauj ruam nyob rau hauv ib qho kev sib tw Google Ads. Yog tsis tsim nyog ntaus hom phiaj, Koj tuaj yeem xaus qhov kev xav tsis raug txog kev txhawb siab ntawm koj cov neeg siv khoom. Yog li ntawd, Nws yog ib qho tseem ceeb kom nkag siab txog cov txheej txheem no. Koj tuaj yeem faib koj cov ntsiab lus thiab tshawb nrhiav cov phiaj xwm thiab ua kom muaj txiaj ntsig zoo dua los ntawm kev xav txog cov cuab yeej ntawm cov neeg siv. Tab sis yuav ua li cas koj teem lub hom phiaj ntaus ntawv? Nov yog qhov koj tuaj yeem ua tau.
