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Ua ntej koj pib tshaj tawm hauv Google, koj yuav tsum paub tias koj tau txais koj tus kheej li cas. Nov yog ob peb yam uas yuav tsum nco ntsoov: Hom kev sib tw, Cov qhab nia zoo, Tus nqi, thiab Retargeting. Ib zaug koj to taub tej no, koj yuav tuaj yeem npaj qhov kev tshaj tawm Adwords ua haujlwm tau zoo dua. Thiab thaum koj tau ua tiav tag nrho cov no, koj npaj txhij pib! Txawm li cas los, ua ntej koj ua li ntawd, koj yuav tsum ua qee qhov kev tshawb fawb ntawm koj cov lus tseem ceeb.

Tus nqi

Muaj ntau yam uas txiav txim siab seb koj yuav tsum siv nyiaj npaum li cas rau Adwords. Piv txwv li, tus nqi nruab nrab yog dab tsi ib nyem? Tus nqi ntawm cov khoom muag (COV) suav nrog kev tsim khoom thiab kev tshaj tawm. Koj yuav tsum tau txiav txim siab npaum li cas cov nyiaj koj siv rau kev tshaj tawm thiaj li tau txais cov nyiaj rov qab los ntawm koj cov peev txheej. Tom qab ntawd koj tuaj yeem sib piv cov nqi rau koj cov nyiaj tau los ntawm kev tshaj tawm AdWords thiab txiav txim siab seb cov ntsiab lus twg tau txais txiaj ntsig tshaj plaws.

Tus nqi ib nias (CPC) sib txawv heev raws li cov ntsiab lus thiab kev lag luam. Yam CPCs nyob ib ncig ntawm $2.32 ntawm kev tshawb nrhiav network thiab $0.58 ntawm cov zaub network. Yog xav paub ntxiv, saib no tsab xov xwm AdWords metrics. Ib txoj hauv kev los txo koj cov CPC yog tsom cov ntsiab lus nrog cov qhab nia zoo. High Quality Score keywords tau txais kev tso kawm zoo dua ntawm nplooj ntawv, txuag koj nyiaj thiab xyuas kom meej tias koj cov ntawv tshaj tawm tshwm rau ntawm nplooj ntawv raug.

Koj tuaj yeem kho koj qhov kev twv rau ib lo lus tseem ceeb yog tias koj paub tias qhov twg ua haujlwm zoo tshaj. Hloov pauv, koj tuaj yeem txo koj qhov kev twv ntawm cov lus tseem ceeb uas tsis tsim cov txiaj ntsig. Nco ntsoov tias qee cov ntsiab lus raug nqi ntau dua li lwm tus, thiab koj yuav tsum tau saib xyuas tas li thiab kho koj qhov kev sib tw kom haum. Raws li tus tswv lag luam, koj yuav tsum paub txog kev hloov pauv hauv Adwords tus nqi thiab npaj kom haum raws li. Thaum koj kawm cov ntsiab lus twg ua haujlwm zoo rau koj lub vev xaib, koj tuaj yeem ua kom koj cov nyiaj tau los thiab txiav koj cov CPC kom tau txais ROI zoo tshaj.

Kev sib tw CPC yog txoj kev siv ntau tshaj plaws. Nws yog txoj kev siv ntau tshaj plaws thiab raug nqi tsawg dua ib puas xees ib nias. Txawm li cas los, tus nqi rau txhua qhov nias yog qhov sib txawv ntawm tus nqi ntawm kev xav. Yog tias koj xav paub tus nqi ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom tau txais kev kwv yees ntawm koj tus nqi ib nyem. Txoj kev no, koj yuav paub meej npaum li cas koj yuav them rau txhua qhov nyem thiab pes tsawg qhov kev xav koj tau txais.

Hom kev sib tw

Yog tias koj xav nce tus naj npawb ntawm kev hloov pauv thiab siv nyiaj tsawg dua ntawm koj qhov kev tshaj tawm, koj yuav tsum rhuav tshem koj cov lus tseem ceeb rau hauv ntau hom kev sib tw. Hauv Adwords, qhov no yog ua los ntawm segmenting tshaj tawm raws li hom kev sib tw. Los ntawm kev xaiv hom kev sib tw zoo, koj yuav muaj peev xwm ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab tsis txhob nkim nyiaj ntawm cov clicks tsis cuam tshuam. Rau lub hom phiaj no, koj yuav tsum siv cov ntsiab lus pub dawb los txiav txim siab koj lub hom phiaj cov neeg tuaj saib thiab tom qab ntawd faib koj cov lus tshaj tawm raws li.

Exact Match yog lub hom phiaj tshaj plaws ntawm txhua qhov kev sib tw lo lus tseem ceeb, thiab xav kom cov ntsiab lus tseem ceeb kom meej. Txawm li cas los, koj tuaj yeem ntxiv cov ntsiab lus ntxiv rau koj cov lus nug yog tias tsim nyog. Exact Match yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tsav kev hloov pauv los ntawm kev qhia tsuas yog kev tshaj tawm uas cuam tshuam rau cov ntsiab lus uas lawv tab tom tsom. Kev sib tw tiag kuj tseem muaj qhov ntau dua click-dhau tus nqi. Txawm li cas los, Nws yog ib qho tseem ceeb kom nkag siab tias kev siv cov kev sib tw tiag tiag yuav tsis yog qhov kev xaiv zoo tshaj plaws rau txhua qhov kev lag luam.

Yog koj xav tsom tej lus, tom qab ntawd koj tuaj yeem siv cov ntsiab lus dav dav. Cov no yog qhov yooj yim rau siv thiab qhia Google kom qhia koj cov lus tshaj tawm rau qee cov lus lossis kab lus. Cov lus tseem ceeb tuaj yeem ua tau raws li qhov kev txiav txim. Koj tuaj yeem sau cov ntsiab lus no siv lub cim ntxiv (+) ua ntej txhua lo lus tseem ceeb. Cov ntsiab lus dav-hloov hom tuaj yeem siv rau cov kab lus thiab. Tag Nrho Media tshwj xeeb hauv AdWords PPC cov phiaj xwm rau cov tuam txhab me thiab nruab nrab.

Broad thiab meej match yog hom kev sib tw nrov tshaj plaws, tab sis kuj muaj cov sib txawv ze. Broad match hom suav nrog txhua qhov ua yuam kev ntawm lo lus tseem ceeb thaum lub hom phiaj tso cai rau koj txhawm rau tsom mus rau kev tshawb nrhiav dav dav. Koj tuaj yeem tshem tawm cov kev sib txawv ze los ntawm kev ntxiv cov ntsiab lus tsis zoo. Txawm li cas los, qhov no tsis yog ib qho kev xyaum zoo raws li nws tuaj yeem txo tus naj npawb ntawm clicks. Hom kev sib tw dav yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tau cov ntsiab lus tshwj xeeb.

Retargeting

Retargeting yog ib hom kev tshaj tawm hauv online uas tso cai rau cov neeg lag luam los qhia cov phiaj xwm tshaj tawm rau cov neeg tuaj xyuas yav dhau los ntawm lub vev xaib. Cov txheej txheem remarketing ua haujlwm los ntawm kev xa cov lej taug qab ntawm nplooj ntawv web thiab ua kom cov kev tshaj tawm tuaj yeem pom rau cov neeg tuaj saib yav dhau los. Cov txiaj ntsig ntawm hom remarketing no tseem ceeb heev. Nws tau pom tias yuav nce kev muag khoom nce mus txog 70% thaum cov neeg uas tau mus xyuas lub vev xaib yam tsis tau yuav ib yam dab tsi ua kev yuav khoom los ntawm kev tshaj tawm kev tshaj tawm.

Yog tias koj lub vev xaib tsis zoo rau retargeting, Tej zaum koj yuav tsis pom qhov tshwm sim. Yog tias koj qhov kev tshaj tawm kev lag luam rov qab tsis ua haujlwm, Tej zaum koj yuav xav tau cov lus qhia ntawm Google Adwords tswj tuam txhab. Lawv yuav pab koj teeb tsa cov phiaj xwm rov qab kom raug. Cov kev teeb tsa raug yuav ua rau muaj qhov sib txawv loj hauv kev ua haujlwm. Thaum koj muaj txoj cai nqis, koj tuaj yeem siv retargeting los tsom cov neeg siv khoom thoob plaws txhua qhov sib txawv ntawm kev sib raug zoo.

Txhawm rau teeb tsa retargeting tshaj tawm, koj yuav tsum xub teeb tsa Google Analytics. Lub retargeting code yuav taug qab cov ncuav qab zib, uas yog cov ntaub ntawv me me tau khaws cia rau ntawm tus neeg siv lub browser. Google Ads yuav raug ceeb toom kom tso tawm cov ntawv tshaj tawm rau ib tus neeg tuaj saib lub vev xaib tshwj xeeb raws li lawv cov keeb kwm kev tshawb nrhiav yav dhau los. Retargeting nrog Adwords tuaj yeem yog txoj hauv kev zoo los txhim kho koj lub tswv yim lag luam online.

Retargeting nrog Adwords tuaj yeem ua tau zoo rau kev tshaj tawm xov xwm, tshwj xeeb yog Facebook. Nws tseem tuaj yeem yog txoj hauv kev zoo los tsim Twitter hauv qab no. Nco ntsoov, dhau 75% ntawm cov neeg siv ntawm Twitter yog ntawm cov khoom siv mobile. Koj qhov kev tshaj tawm yuav tsum yog mobile-phooj ywg los ua kom koj muaj feem cuam tshuam koj cov neeg tuaj saib. Retargeting nrog Adwords tuaj yeem pab koj hloov cov neeg siv no rau hauv cov neeg siv khoom. Yog li, pib retargeting nrog Adwords los txhawb koj cov nyiaj tau los.

Cov qhab nia zoo

Muaj ntau txoj hauv kev los txhim kho koj cov qhab nia Zoo hauv Google Adwords. Thaum tsis muaj ib qho kev daws teeb meem, muaj ntau txoj hauv kev los txhim kho koj cov qhab nia. Thawj kauj ruam yog nkag mus rau hauv koj tus as-qhauj thiab nkag mus rau lo lus tseem ceeb zaub vaj huam sib luag. Ib zaug muaj, koj tuaj yeem pom cov qhab nia zoo rau koj cov pab pawg tshaj tawm. Ces, koj tuaj yeem pib hloov pauv los txhim kho koj cov qhab nia. Tom qab ob peb lub lis piam, koj yuav tsum pom qhov sib txawv tseem ceeb.

Cov qhab nias zoo rau koj qhov kev tshaj tawm yog suav los ntawm kev xav txog peb yam: qhov tseeb, ad muaj tswv yim, thiab tsaws nplooj kev paub. Txawm tias siv tib lo lus tseem ceeb, Cov qhab nias zoo yuav sib txawv ntawm pawg tshaj tawm. Piv txwv li, yog tias koj muaj ib lub tsev xauj tsev lag luam, koj tuaj yeem siv lo lus tseem ceeb “jumper castles” txhawm rau tsom cov neeg siv khoom muaj peev xwm uas tshawb nrhiav cov tsev bounce. Qhov ntawd yuav txhim kho koj cov qhab nia Zoo yog tias koj cov lus tshaj tawm muaj feem cuam tshuam thiab txaus siab rau cov neeg siv ntawm txhua yam khoom siv.

Koj yuav tsum paub tias Cov qhab nia Zoo rau ib pawg tshaj tawm tshwj xeeb nyob ntawm qhov zoo ntawm lo lus tseem ceeb. Qhov no tuaj yeem cuam tshuam koj tus nqi ib nyem (CPC) thiab nias-los ntawm tus nqi (CTR). Google Ads kuj tseem cuam tshuam rau qhov zoo ntawm pawg tshaj tawm. Li no, yog tias pawg lus tseem ceeb muaj cov qhab nia Zoo, nws yuav zoo li qeb duas ntawm Google tshawb nrhiav. Yog tias koj tab tom npaj yuav khiav ib qho kev tshaj tawm rau ib lo lus tseem ceeb, nws yuav muaj qhov qhab nia zoo dua yog tias koj tsuas yog siv lub ntsiab lus dav dav.

Thaum txheeb xyuas koj cov phiaj xwm tshaj tawm, ua tib zoo mloog rau CTR. CTR siab yog qhov cim zoo. Kev tshaj tawm nrog CTR siab dua yuav tau txais ntau qhov nyem, yog li nce koj CPC. Txawm li cas los, Nco ntsoov tias CTR yuav raug cuam tshuam los ntawm lwm yam xws li thaj chaw nyob. Ntxiv rau, koj yuav tsum xyuas kom meej tias koj cov lus tseem ceeb phim koj daim ntawv tshaj tawm thiab nplooj ntawv tsaws. Kev nce koj CTR tuaj yeem pab koj Cov qhab nia Zoo, tab sis nws tseem yuav nce koj tus nqi-ib-nias (CPC).

Tshawb nrhiav lo lus tseem ceeb

Kev tshawb fawb lo lus tseem ceeb yog txheej txheem ntawm kev txheeb xyuas cov ntsiab lus zoo rau koj lub vev xaib lossis kev tshaj tawm kev tshaj tawm. Muaj ntau txoj hauv kev los tshawb nrhiav lo lus tseem ceeb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab txheeb xyuas cov lus tseem ceeb uas muaj peev xwm tsim kom muaj tsheb khiav. Cov ntsiab lus tseem ceeb yog ntsuas los ntawm tus nqi thiab lub caij nyoog kom tau txais kev khiav tsheb. Kev tshawb fawb lo lus tseem ceeb pab koj tsim cov ntsiab lus zoo thiab kev tshaj tawm tswv yim kom nyiam cov neeg siv khoom. Pib, siv Google cov ntsiab lus tseem ceeb los tshawb pom cov ntsiab lus twg nrov.

Thaum nws tuaj yeem siv sijhawm thiab siv zog, Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau koj qhov kev sib tw AdWords ua tiav. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj qhov phiaj xwm tuaj yeem ua tsis tiav lossis raug nqi koj muag. Cov npe hauv qab no yog qee cov lus qhia kom koj pib:

Siv Google Keyword Planner. Cov cuab yeej no qhia koj nrhiav ntim los ntawm lub hli. Piv txwv li, yog tias koj xav nyiam kev khiav tsheb thaum lub caij ntuj sov, koj yuav tsum tsom cov lus tseem ceeb uas tau tshawb nrhiav hauv lub caij no. Kuj, txiav txim siab txwv koj qhov kev tshawb nrhiav rau lub sijhawm tshwj xeeb, xws li thaum lub Tsib Hlis thiab Lub Yim Hli. Thaum koj paub cov ntsiab lus twg tau txais txiaj ntsig, koj tuaj yeem siv lub cuab yeej AdWords los nrhiav cov ntsiab lus ntsig txog. Cov cuab yeej no yuav tsim ntau pua cov ntsiab lus ntsig txog raws li koj cov lus tseem ceeb txwv.

Thaum xaiv cov ntsiab lus, txiav txim siab koj lub vev xaib lub hom phiaj. Ua koj qhov kev tshawb fawb los txiav txim siab koj cov neeg tuaj saib lub hom phiaj thiab kev tshawb fawb ntawm koj lub hom phiaj kev lag luam. Koj kuj tseem xav xav txog seb koj lub vev xaib cuam tshuam li cas rau cov lus tseem ceeb no. Puas muaj cov khoom lossis cov kev pabcuam uas muaj cov ntsiab lus zoo sib xws? Puas yog lawv muaj kev tshawb nrhiav siab? Cov neeg tshawb nrhiav dab tsi thaum nrhiav ib yam khoom lossis kev pabcuam? Kev tshawb nrhiav siab yog qhov cim zoo. Yog tsis yog, sim nrhiav ib lo lus tseem ceeb ntxiv rau lub hom phiaj.

Muaj peb txoj hauv kev siv Adwords rau koj lub lag luam SaaS. Cov txheej txheem no hu ua Tus Nqi ib nyem (CPC) kev tshaj tawm, Tshawb nrhiav lo lus tseem ceeb, thiab kev sib tw. Yog tias koj xav pom cov txiaj ntsig sai, koj yuav tsum xyuas kom meej tias koj them rau cov tsheb khiav zoo. Siv txoj kev no yuav xyuas kom koj them nyiaj rau clicks uas yuav tau hloov dua siab tshiab rau hauv cov coj. Yuav pib, koj yuav tsum sau cov ntaub ntawv ntau li ntau tau. Kab lus no yuav piav qhia txog qhov tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb thiab yuav ua li cas txhawm rau ua kom koj qhov kev sib tw.

Nqi ib nias (CPC) kev tshaj tawm

Tus nqi ib nias lossis CPC yog tus nqi uas cov neeg tshaj tawm them rau txhua zaus ib tus neeg nyem rau ntawm lawv qhov kev tshaj tawm. CPCs zoo li muaj kev lag luam siab nrog kev hloov pauv siab thiab cov neeg tshaj tawm kev sib tw. Thaum muaj txoj hauv kev los txo koj CPC, tsis muaj qhov tseeb-hluav taws los txo lawv kiag li. Nov yog qee yam uas yuav tsum nco ntsoov thaum txhim kho koj CPCs. Ua ntej, xav txog seb koj lub vev xaib cuam tshuam li cas rau koj lub hom phiaj kev lag luam. Yog tias koj lub vev xaib tsis cuam tshuam rau koj cov neeg tuaj saib, koj CPC yuav siab dhau lawm.

Thib ob, nkag siab qhov sib txawv ntawm tus nqi tiaj tus thiab kev twv-raws li tus nqi-ib-nias. Ib tug ca-tus nqi CPC yog yooj yim mus taug qab tshaj li bid-based CPC. Bid-based CPCs tsis tshua kim, tab sis lawv tseem tsis tshua muaj hom phiaj. Ntxiv mus, Cov neeg tshaj tawm yuav tsum xav txog qhov muaj peev xwm ntawm qhov nyem los ntawm qhov muab. CPC siab yuav tsis tas txhais mus rau hauv cov nyiaj tau los siab.

CPC invoicing kuj muaj qhov pheej hmoo ntawm kev siv tsis raug. Cov neeg siv yuav nyem rau ntawm kev tshaj tawm tsis raug. Qhov no tuaj yeem ua rau tus neeg tshaj tawm tau nyiaj ntau heev. Txawm li cas los, Google sim txwv kev siv tsis raug los ntawm kev tsis them nyiaj rau kev siv tsis raug. Txawm hais tias nws tsis tuaj yeem tswj hwm txhua qhov nias, koj tuaj yeem sib tham tus nqi qis dua. Tsuav koj txaus siab kos npe rau daim ntawv cog lus mus sij hawm ntev nrog tus tshaj tawm, koj tuaj yeem sib tham txog tus nqi qis dua.

Hauv ntiaj teb ntawm kev them nyiaj tshaj tawm, tus nqi ntawm kev lag luam yog qhov tseem ceeb. Nrog rau txoj cai tus nqi ib nyem, koj tuaj yeem ua kom koj cov nyiaj rov qab los ntawm kev siv nyiaj tshaj tawm. CPC tshaj tawm yog cov cuab yeej muaj zog rau ntau lub lag luam, yog li kev nkag siab ntau npaum li cas koj them ib nyem tuaj yeem txhim kho koj li kev lag luam. Thiab tsuav koj paub dab tsi koj cov neeg tuaj saib tab tom nrhiav, nws yuav ua haujlwm rau koj. Tias yog vim li cas nws tseem ceeb heev kom paub txog koj CPC.

Tshawb nrhiav lo lus tseem ceeb

Nrhiav cav optimization (SEO) yog kev kos duab ntawm kev xaiv cov lus tseem ceeb thiab cov ntsiab lus ntawm cov ntsiab lus los nyob rau hauv SERPs. Thaum ua tiav lawm, Kev tshawb fawb lo lus tseem ceeb tsim nyog yuav pab ua kom cov organic tsheb thiab kev paub txog cov khoom lag luam. Kev tshawb fawb lo lus tseem ceeb yog cov txheej txheem tshwj xeeb uas cov neeg lag luam siv los txheeb xyuas cov kab lus thiab cov lus uas cov neeg siv feem ntau yuav tshawb nrhiav. Thaum koj muaj cov lus tseem ceeb, koj tuaj yeem ua qhov tseem ceeb rau koj lub tswv yim thiab tsim cov ntsiab lus uas tsom rau cov neeg siv no. Kev tshawb fawb lo lus tseem ceeb pab txhim kho qhov qeb duas ntawm koj qhov chaw ntawm kev tshawb fawb xyaw, uas nyob rau hauv lem yuav tsav lub hom phiaj tsheb.

Ua ntej pib kev sib tw, kev tshawb nrhiav lo lus tseem ceeb. Los ntawm kev txheeb xyuas cov ntsiab lus muaj txiaj ntsig thiab kev xav nrhiav, koj tuaj yeem npaj cov phiaj xwm tshaj tawm tau zoo tshaj plaws. Thaum xaiv lo lus tseem ceeb thiab pawg tshaj tawm, xav txog koj lub hom phiaj thiab koj cov peev nyiaj. Koj tuaj yeem nqaim koj lub hom phiaj thiab txuag nyiaj los ntawm kev tsom tsuas yog cov ntsiab lus tseem ceeb. Nco ntsoov, koj xav ua kom lub siab ntev rau cov neeg uas nquag nrhiav koj cov khoom lossis kev pabcuam. Nws yog qhov zoo tshaj los siv ntau dua ib lo lus tseem ceeb, txawm tias.

Muaj ntau txoj hauv kev los tshawb nrhiav lo lus tseem ceeb. Lub hom phiaj tseem ceeb yog coj lub tswv yim thiab txheeb xyuas cov ntsiab lus tseem ceeb tshaj plaws. Cov lus tseem ceeb no tau nyob rau hauv qhov kev txiav txim ntawm lawv cov nqi thiab muaj peev xwm tsim kom muaj tsheb khiav. Thaum koj tau ua qhov no, koj tuaj yeem txav mus rau kauj ruam tom ntej – sau cov ntsiab lus uas muab nqi rau cov qhua. Koj yuav tsum sau ib txwm li koj xav sau. Tom qab tag nrho, koj lub hom phiaj cov neeg tuaj saib yuav muaj qee cov lus nug zoo sib xws rau cov uas koj tab tom hais.

Thaum tshawb fawb lo lus tseem ceeb rau Adwords yog ib feem tseem ceeb ntawm txhua lub tswv yim kev lag luam, Nws tseem yog ib qho tseem ceeb ntawm kev sib tw ua tiav. Yog tias koj qhov kev tshawb fawb tsis ua tiav, koj yuav xaus rau kev siv nyiaj ntau dhau ntawm PPC thiab ploj mus ntawm kev muag khoom. Tab sis nws tseem ceeb heev kom nco ntsoov tias kev tshawb fawb lo lus tseem ceeb yuav siv sij hawm thiab siv zog. Yog ua tau lawm, koj yuav muaj kev tshaj tawm uas yuav ua tiav!

Kev sib tw

Muaj ob peb lub tswv yim koj yuav tsum nco ntsoov thaum twv ntawm Adwords. Thawj qhov yog khaws koj cov peev nyiaj ntawm PS200 ib hlis. Txawm li cas los, Cov nyiaj no tuaj yeem sib txawv nyob ntawm koj lub niche thiab tus nqi ntawm lub vev xaib tsheb uas koj xav tau txhua hli. Thaum koj tau txiav txim siab koj cov peev nyiaj txhua hli, faib nws los ntawm peb caug kom tau ib lub tswv yim ntawm koj cov peev nyiaj txhua hnub. Thaum koj tau teeb tsa koj cov peev nyiaj txhua hnub, cov kauj ruam tom ntej yog txiav txim siab npaum li cas los twv txhua hnub. Google txoj kev sib tw ua haujlwm los ntawm kev tswj hwm qhov kev sib tw siab tshaj plaws thiab qis tshaj plaws siv qhov siab tshaj plaws CPC metric. Yog tias koj tsis paub meej txog tus nqi raug rau ib nias rau koj lub lag luam, siv Adwords forecast tool.

Thaum twv ntawm Adwords yuav zoo li lub tswv yim zoo, muaj qee qhov tsis zoo rau kev sib tw nrog cov tuam txhab loj. Yog tias koj yog ib lub lag luam me, koj cov peev nyiaj tshaj tawm tsis yog yuav luag loj li ib lub tuam txhab hauv tebchaws, yog li tsis txhob cia siab tias yuav muaj nyiaj txiag tib yam los sib tw nrog lawv. Txawm hais tias koj muaj peev xwm twv tau siab, koj txoj hauv kev tau txais kev rov qab los ntawm kev nqis peev (ROI) los ntawm koj cov phiaj xwm Adwords tsawg.

Yog tias koj cov neeg sib tw siv koj lub npe lag luam hauv lawv cov kev tshaj tawm, xyuas kom koj siv cov ntawv tshaj tawm txawv. Yog tias koj tab tom twv ntawm koj tus neeg sib tw cov ntsiab lus, koj yuav raug txwv los ntawm Google. Qhov laj thawj yog yooj yim: koj cov neeg sib tw tuaj yeem sib tw ntawm koj cov lus, uas yuav ua rau cov qhab nia qis dua thiab tus nqi-ib-nias. Ntxiv thiab, yog tias koj tus neeg sib tw tau twv ntawm koj cov lus, Tej zaum koj yuav tau siv koj cov nyiaj rau ib pawg ntawm cov ntawv tshaj tawm uas tsis muaj dab tsi ua nrog koj lub npe.

Cov qhab nia zoo

Qhov qhab nia zoo hauv Adwords yog qhov tseem ceeb thaum nws los txog kom tau txais qhov chaw zoo tshaj plaws rau koj cov tshaj tawm. Nws yog ib qho tseem ceeb los saib xyuas koj cov qhab nia Zoo thiab hloov koj cov kev tshaj tawm raws li. Yog tias koj pom tias koj CTR qis heev, tom qab ntawd koj yuav tsum ncua koj cov ntawv tshaj tawm thiab hloov cov ntsiab lus mus rau lwm yam. Koj qhov qhab nia zoo yuav qhia txog koj qhov kev siv zog dhau sijhawm, yog li koj yuav tsum ua txhua yam koj ua tau kom nws nce. Txawm li cas los, Cov qhab nias zoo hauv Adwords tsis yog kev tshawb fawb. Nws tsuas tuaj yeem ntsuas qhov tseeb thaum koj muaj cov tsheb khiav txaus thiab cov ntaub ntawv los txiav txim siab seb qhov qhab nia zoo yuav tsum yog dab tsi.

Qhov qhab nia zoo hauv Adwords yog txiav txim los ntawm peb yam: tus nqi click-through, ad kev ua tau zoo, thiab phiaj xwm kev vam meej. Nyem-los ntawm tus nqi ncaj qha ntsig txog koj qhov qhab nia zoo, yog li kev txhim kho koj cov qhab nias zoo tuaj yeem txhim kho koj qhov kev tshaj tawm kev ua tau zoo. Kev tshaj tawm uas ua tsis zoo yuav nkim koj cov peev nyiaj thiab tsis cuam tshuam rau koj cov neeg tuaj saib. Cov qhab nia zoo yog lub hauv paus ntawm kev ua tiav AdWords phiaj xwm.

Cov lus tseem ceeb pab pawg tuaj yeem dav dhau rau koj qhov kev tshaj tawm, ua rau nws tsis quav ntsej los ntawm cov neeg tuaj saib. Siv cov ntsiab lus tseem ceeb ntxiv rau koj cov phiaj xwm tshaj tawm. Cov qhab nias siab dua yuav txhais tau tias koj cov lus tshaj tawm yuav tau txais kev mloog ntau dua thiab muaj feem cuam tshuam rau cov neeg tuaj saib lub hom phiaj tshawb nrhiav. Kuj, xav txog kev siv cov nplooj ntawv tsaws nrog cov duab ntawm cov neeg laus. Kev ntsuam xyuas yog qhov tseem ceeb, thiab tsim ntau qhov kev sib txawv ntawm kev tshaj tawm yuav pab koj txhim kho koj cov nplooj ntawv tsaws.

Txhawm rau txhim kho koj cov qhab nia zoo, koj yuav tsum tsim kom muaj kev sib xyaw zoo ntawm cov ntsiab lus thiab kev tshaj tawm. Cov lus tseem ceeb uas tsis ua tau zoo yuav tsum raug coj mus rau nplooj ntawv tsaws zoo lossis lawv yuav raug degraded. Los ntawm kev ua qhov no, koj tuaj yeem txhim kho koj cov qhab nia zoo thiab tau txais tus nqi qis-ib-nias (CPC).

Retargeting

Tej zaum koj yuav paub txog Google lub peev xwm rov ua dua tshiab, tab sis tsis paub tseeb tias nws yog dab tsi. Adwords retargeting tso cai rau koj mus cuag cov neeg siv ntawm lwm lub vev xaib thiab platforms. Nws kuj tso cai rau koj los teeb tsa cov cai rau leej twg koj ntxiv rau koj cov neeg tuaj saib. Los ntawm segmenting cov qhua rau koj qhov chaw, koj tuaj yeem tsom koj cov kev ua lag luam rov qab. Qhov tseeb dua koj tuaj yeem hais txog leej twg pom koj qhov kev tshaj tawm, qhov ua tau zoo dua koj qhov kev rov qab los yuav zoo dua.

Muaj ntau yam txiaj ntsig rau retargeting nrog Adwords, thiab ib qho zoo tshaj plaws yog lub peev xwm los qhia tib neeg tshaj tawm raws li lawv cov haujlwm hauv online yav dhau los. Ntxiv rau kev nthuav qhia koj qhov kev tshaj tawm raws li cov khoom lag luam uas lawv tau saib tsis ntev los no, Google Ads tseem tuaj yeem tso tawm cov ntawv tshaj tawm rau cov neeg uas tawm hauv lawv lub tawb nqa khoom lossis siv sijhawm ntau los saib koj cov khoom. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias retargeting nrog Adwords tsis yog rau cov pib tshiab. Nws tuaj yeem yog qhov kev xaiv zoo rau cov lag luam nrog cov peev nyiaj me me.

Retargeting nrog Adwords tuaj yeem yog txoj hauv kev zoo los koom nrog cov neeg siv khoom uas twb muaj lawm thiab nrhiav cov tshiab. Google Adwords tso cai rau koj tso cov ntawv cim npe ntawm koj lub vev xaib, kom ntseeg tau tias cov neeg uas tau mus xyuas koj qhov chaw ua ntej yuav pom koj qhov kev tshaj tawm dua. Retargeting nrog Adwords kuj tseem siv tau thoob plaws hauv social media sites, xws li Facebook. Nws tuaj yeem ua tau zoo heev rau kev ncav cuag cov neeg siv khoom tshiab thiab nce kev muag khoom. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Google txoj cai txwv tsis pub siv cov ntaub ntawv txheeb xyuas tus kheej los tsom rau kev tshaj tawm.

Retargeting nrog kev tshaj tawm yog ib txoj hauv kev zoo los tsom cov neeg siv khoom tom qab lawv tau tawm ntawm koj lub xaib. Los ntawm kev taug qab cov ncuav qab zib ntawm cov qhua no, koj qhov kev tshaj tawm yuav tso tawm tib qhov kev tshaj tawm rau cov neeg uas yav dhau los tau mus xyuas koj qhov chaw. Txoj kev no, koj tuaj yeem ua rau koj qhov kev tshaj tawm tshwj xeeb rau cov khoom lag luam uas nyuam qhuav tuaj ntsib. Nws tseem ceeb heev uas yuav tau siv pixel los tsim cov phiaj xwm tshaj tawm raws li cov ntaub ntawv cov kua nplaum uas muab Google Ads.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. Hauv tsab xov xwm no, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

Them-ib-nias (PPC) kev tshaj tawm

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. Hmoov zoo, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. Ntxiv mus, you can even customize your campaigns by targeting users based on their location, ntaus ntawv, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. Thaum kawg, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. Txoj kev no, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (CPM) kev sib tw

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, ntawm qhov tod tes, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. Txawm li cas los, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) los yog CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

Thaum kawg, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (CPA) kev sib tw

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Kev twv twv yuav muaj nws qhov tsis zoo, xws li nyuaj rau kev siv, txwv koj txoj kev tswj hwm, thiab tsis tuaj yeem sib npaug ntawm ob qhov kev txiav txim siab ntawm cov nyiaj tau los thiab kev hloov pauv.

Thaum lub hom phiaj siab CPA yuav pab kom koj CPA nce, koj yuav tsum paub tias kev twv twv tuaj yeem ua rau koj tus as-qhauj ua rau nws tus kheej throttle. Qhov no tuaj yeem ua rau a 30% poob nyiaj tau los. CPA siab dua tsis tau txhais hais tias koj yuav tsum siv nyiaj ntau dua li koj cov peev nyiaj. Hloov chaw, optimize koj cov ntsiab lus kom nce kev hloov pauv thiab txo koj CPA.

Dhau li ntawm cov txiaj ntsig ntawm kev sib tw CPA, tseem tuaj yeem twv hauv Facebook. Facebook muaj ib qho kev xaiv los muab cov qauv no nrog cov hom phiaj siab heev rau cov neeg tuaj saib tshwj xeeb. Facebook yog txoj hauv kev zoo los ntsuas qhov ua tiav ntawm koj txoj kev sib tw, thiab koj tsuas yog them yog tias koj tau txais kev hloov dua siab tshiab. Using cost-per-acquisition (CPA) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, thiab kev muag khoom. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. Txoj kev no, your ad spending won’t be as high as it could be. Yog li, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. Txawm li cas los, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, piv txwv, you can create an AdWords campaign to attract new engineers.

Tus nqi

You have probably heard about CPC (tus nqi ib nias) and CPM (tus nqi rau ib qho kev xav), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

Hmoov zoo, AdWords provides many tools to help refine your target audience. Using demographics, qhov chaw, and device targeting, you can tailor your ads to reach a specific group of people. Piv txwv li, you could target mobile users aged 18 rau 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. Piv txwv li, the most expensive keywords on Google are related to finance, insurance, thiab lwm yam kev lag luam uas cuam tshuam nrog cov nyiaj ntau heev. Other popular keywords include education and “degree.” If you’re planning to enter these fields, cia siab tias yuav them CPC siab. Ib yam li ntawd, yog tias koj tab tom pib qhov chaw kho mob, paub txog CPCs siab.

Features

If you are using the advertising channel called AdWords for your business, tej zaum koj yuav xav tsis thoob yog tias koj tau txais cov txiaj ntsig zoo tshaj plaws. Kab lus no yuav tham txog cov yam ntxwv ntawm Adwords uas yuav ua kom koj tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj. Tej zaum koj kuj yuav xav tias koj lub koom haum ua haujlwm zoo tswj nws. Cia peb tshawb txog tsib yam tseem ceeb tshaj plaws ntawm Adwords kom ua tau zoo tshaj plaws ntawm koj txoj kev lag luam.

Google tau txuas ntxiv tsom mus rau mobile thiab twv automation. Cov “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. Txawm li cas los, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. Lub sijhawm no, koj tuaj yeem saib xyuas qhov kev nce qib ntawm koj cov phiaj xwm tshaj tawm los ntawm kev nyem rau ntawm cov ntsiab lus tseem ceeb. Nws yog ib qho tseem ceeb kom nkag siab qhov sib txawv ntawm cov qub thiab tshiab dashboards kom optimize koj cov peev nyiaj tshaj tawm.

Geographic targeting

Thaum siv Google Adwords, koj muaj kev xaiv los teeb tsa lub hom phiaj ntawm thaj chaw los xyuas kom meej tias koj cov ntawv tshaj tawm tsuas yog qhia rau cov neeg siv hauv thaj chaw tshwj xeeb. Geotargeting yuav xyuas kom meej tias koj cov ntawv tshaj tawm tsuas yog qhia rau cov neeg siv khoom hauv cheeb tsam koj teev, uas yuav ua rau kom koj lub vev xaib hloov dua siab tshiab thiab muag hauv Internet. Koj tsuas yog them nyiaj rau cov clicks ntawm cov neeg siv uas cuam tshuam rau koj cov khoom thiab cov kev pabcuam. Koj tuaj yeem teeb tsa hom kev tshaj tawm no los ntawm koj lub vev xaib social network lossis hauv kev tshawb fawb xyaw, yog li koj tuaj yeem tsom cov neeg raws li lawv nyob.

Muaj ob hom geo-targeting muaj nrog Google Adwords: regional thiab hyperlocal. Thawj hom geo-targeting tso cai rau koj xaiv thaj chaw tshwj xeeb hauv ib lub tebchaws. Lub hom phiaj hauv cheeb tsam yog txwv nyob rau hauv qhov, raws li txhua lub teb chaws muaj nws tus kheej lub nroog thiab cheeb tsam. Qee lub tebchaws, txawm li cas los xij, muaj kev xaiv dav dua. Piv txwv li, nyob rau hauv lub tebchaws United States, Congressional koog tsev kawm ntawv tuaj yeem raug tsom nrog Google Adwords. Txawm li cas los, Congressional koog tsev kawm ntawv yog ib qho kev xaiv zoo tshaj plaws rau Politicians. Tsis zoo li lub nroog, koj tuaj yeem hais qhia ib cheeb tsam hauv ib lub nroog, xws li ib lub zej zog, kom nqaim koj cov neeg tuaj saib.

Raws li nrog txhua yam kev lag luam tshiab, geo-targeting tuaj yeem ua rau koj tus nqi hloov pauv. Txawm li cas los, koj yuav tsum nco ntsoov tias muaj qee qhov kev txwv rau qhov kev xaiv no, thiab koj yuav tsum paub yuav ua li cas siv nws hauv koj qhov kev sib tw. Txawm hais tias nws yuav zoo li qhov kev xaiv zoo rau cov lag luam hauv zos, tej zaum nws yuav tsis yog txoj kev daws teeb meem rau lub ntiaj teb no hom. Thaum kawg, geo-targeting tsis yog qhov hloov pauv rau lub tswv yim SEO thoob ntiaj teb zoo.

Keywords nrog siab nrhiav ntim

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. Nws yog ib qho tseem ceeb kom paub tias lo lus tseem ceeb twg muaj kev tshawb nrhiav siab, raws li cov no yog cov kev sib tw tshaj plaws thiab yuav ua rau muaj kev cuam tshuam ntau tshaj plaws thiab kev pom zoo. Nov yog qee cov lus qhia yuav ua li cas xaiv cov ntsiab lus zoo rau koj txoj kev lag luam. Siv cov lus tseem ceeb no yuav pab koj ua tiav cov qeb duas hauv SERPs. Nov yog qee cov lus qhia txog kev xaiv cov ntsiab lus zoo:

Ua ntej txiav txim siab ntawm koj cov lus tseem ceeb, ua ib daim ntawv teev cov lus hais. Kev cob qhia lub hlwb yog ib kauj ruam tseem ceeb hauv kev tshawb fawb lo lus tseem ceeb. Sau txhua lo lus uas tshwm rau hauv koj lub taub hau. Xaiv cov lus uas tsim nyog rau koj txoj kev lag luam thiab siv lawv hauv koj cov phiaj xwm tshaj tawm. Yog tias koj tsis tuaj yeem tuaj nrog dab tsi ntawm koj tus kheej, sau cov ntsiab lus tseem ceeb uas koj txaus siab rau kev tshawb fawb ntxiv. Piv txwv li, you might want to use a word such as “salty” in ad campaigns.

Saib cov kev tshawb nrhiav ib hlis ib hlis. Ib lo lus tseem ceeb raws caij nyoog yuav muaj qhov loj loj hauv kev tshawb nrhiav hauv lub Kaum Hlis, tab sis tsawg nrhiav ntim kom txog rau thaum Lub Kaum Hli. Npaj koj cov ntsiab lus raws li cov ntsiab lus no txhua xyoo puag ncig. Txhawm rau txiav txim siab cov ntsiab lus raws caij nyoog, koj tuaj yeem siv Google Trends cov ntaub ntawv lossis cov ntaub ntawv Clickstream. Ib lo lus tseem ceeb nrhiav ntim tuaj yeem yog raws caij nyoog hauv ntau lub tebchaws. Yog tias koj siv Adwords ua koj lub hauv paus ntawm kev khiav tsheb, nco ntsoov muab tso rau hauv koj cov ntsiab lus.

Kev sib tw qauv

When you’re trying to optimize your budget on Adwords, muaj ob txoj hauv kev los ua nws. Ua ntej, koj tuaj yeem siv cov kev hloov pauv hloov los pab koj teeb tsa cov ntawv twv. Los ntawm stacking conversion ua, koj tuaj yeem ua ib qho haujlwm tseem ceeb $10 thiab lwm qhov kev ua haujlwm thib ob $20. Piv txwv li, ib tug txhuas muaj nqis $10, ib qho kev muag khoom tsim nyog cov hlau lead yog tsim nyog $20, thiab kev muag khoom muaj nqis $50. Los ntawm kev siv cov nqi sib tw, koj siv nyiaj ntau dua rau cov neeg siv khoom tau txais txiaj ntsig thaum siv tsawg dua ntawm cov nqi hloov pauv qis dua.

Kev twv rau tus nqi yog qhov kev xaiv zoo dua vim tias nws yuam Google kom tsom mus rau qhov zoo ntawm kev tshaj tawm. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. Ntxiv rau, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. Txawm li cas los, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. Yog li ntawd, a lower CPC will make your budget go farther.

Kev vam meej ntawm koj txoj kev lag luam online nyob ntawm koj qhov kev lag luam ncav cuag thiab kev koom tes nrog cov neeg siv khoom. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Nyeem ntxiv kom paub txog cov ntsiab lus tseem ceeb no. Nws yeej tsis ntxov dhau los pib siv PPC platforms, suav nrog AdWords. Nov yog qee cov lus qhia tseem ceeb thiab ua kom yuam kev kom koj pib:

Tshawb nrhiav lo lus tseem ceeb

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Siv Google Keyword Planner tuaj yeem pab koj txiav txim siab seb tus naj npawb ntawm kev tshawb nrhiav cov ntsiab lus koj xav li cas, txhua lo lus tseem ceeb npaum li cas, thiab txawm qhia lwm lo lus thiab kab lus siv. Thaum ua tiav lawm, Qhov kev tshawb fawb no yuav pab koj tsim cov phiaj xwm phiaj xwm uas cuam tshuam rau koj lub hom phiaj kev lag luam. Nco ntsoov tias qhov tshwj xeeb tshaj yog koj qhov kev tshawb fawb lo lus tseem ceeb, qhov ntau hom phiaj koj tshaj tawm yuav yog.

Ib txoj hauv kev nrov tshaj plaws thiab muaj txiaj ntsig los pib tshawb fawb cov ntsiab lus yog siv Google Keyword Planner. Cov cuab yeej no qhia txog kev tshawb nrhiav ntim rau cov ntsiab lus los ntawm lub hli. Yog tias koj cov ntsiab lus tseem ceeb nyob rau lub caij ntuj sov tsheb khiav, koj yuav tsum tsom lawv lub sijhawm ntawd. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Thaum koj tau txo qis koj cov npe ntawm cov lus tseem ceeb, koj tuaj yeem pib tsim cov ntsiab lus raws li cov kev tshawb fawb no.

Thaum siv koj qhov kev tshawb fawb lo lus tseem ceeb, koj yuav tsum xav txog yam koj xav kom koj lub vev xaib ua tiav. Txoj kev no, koj yuav paub tseeb tias koj cov neeg tuaj saib lub hom phiaj tab tom nrhiav. You should also consider their search intent – are they informational, navigational, los yog kev lag luam? Siv Google Keyword Planner, koj tuaj yeem tau txais ib lub tswv yim ntawm cov ntsiab lus nrov rau koj lub niche. Koj yuav tsum xyuas seb cov ntsiab lus no puas cuam tshuam rau koj lub vev xaib. Kev siv cov lus tseem ceeb hauv cov ntsiab lus zoo yuav ua kom koj cov lus tshaj tawm pom los ntawm cov neeg raug.

Txhawm rau tsim kom muaj txiaj ntsig lo lus tseem ceeb, you should also research your competitors’ websites. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Siv Google tus txheej txheem lo lus tseem ceeb, koj tuaj yeem tshawb pom cov ntsiab lus twg yog tsav tsheb ntau tshaj rau koj cov neeg sib tw. Tom qab ntawd koj tuaj yeem siv cov ntaub ntawv no los tsim cov lus tseem ceeb sib tw. Txoj kev no, koj tuaj yeem siv lub tswv yim no los txhim kho koj lub vev xaib qeb duas ntawm Google.

Cov qhab nia zoo

Quality score for Adwords is one of the most important factors to make your ads more relevant. Adwords’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. Qhov siab dua koj cov qhab nia zoo, qhov cuam tshuam ntau dua koj qhov kev tshaj tawm yuav yog rau koj cov neeg tuaj saib thiab thaum kawg koj tus nqi hloov pauv. Nov yog qee txoj hauv kev los txhim kho koj cov qhab nia zoo tshaj tawm. Peb yuav tham txog qee yam ntawm cov feem ntau uas cuam tshuam rau koj qhov kev tshaj tawm tau zoo.

Ib txoj hauv kev zoo los ua kom koj cov qhab nia zoo yog los saib xyuas qhov hloov pauv ntawm koj qhov kev tshaj tawm. Ua tib zoo saib xyuas koj cov qhab nia zoo thiab tshem tawm cov tshaj tawm nrog CTR qis. Sim hloov koj cov ntawv xov xwm kom nce tus nqi hloov pauv ntawm koj cov tshaj tawm. Ces, sim ib qho kev tshaj tawm tshiab nrog rau lwm daim ntawv tshaj tawm. Qhov no yuav ua rau koj cov qhab nia zoo dua. Txhawm rau txhim kho koj tus nqi hloov pauv, tsom mus rau kev txhim kho peb lub ntsiab lus:

Tus qhab nia qis qis tuaj yeem nce koj Tus Nqi Ib Nyem (CPC). Nws tuaj yeem sib txawv raws li cov lus tseem ceeb uas koj lub hom phiaj, tab sis tus qhab nia Zoo siab tuaj yeem txo koj CPC. Ua ncaj ncees, Nws tuaj yeem nyuaj rau kev soj ntsuam cov txiaj ntsig ntawm Cov qhab nia Zoo, tab sis nws yuav ua kom pom tseeb thaum lub sij hawm. Muaj ntau lwm yam txiaj ntsig rau qhov qhab nia Zoo. Nco ntsoov tias cov txiaj ntsig zoo li no tau nce mus rau lub sijhawm. You should not try to make one change overnight – the effect will build itself over time.

Cov qhab nias siab tshaj plaws yuav txhim kho koj qhov kev tshaj tawm pom hauv cov txiaj ntsig tshawb fawb. Google muab khoom plig rau cov neeg tshaj tawm uas muaj peev xwm tsim cov tshaj tawm zoo. Thiab qhov kev tshaj tawm tsis zoo tuaj yeem ua rau koj lub lag luam. Yog tias koj muaj peev nyiaj los hloov cov kev hloov no, xav txog ntiav tus kws sau ntawv tshaj tawm. Koj qhov kev sib tw yuav ua tau zoo dua thiab muaj txiaj ntsig zoo yog tias koj qhov qhab nia zoo siab. Yog li, nco ntsoov: Cov qhab nia zoo tsis yog ib yam uas yuav tsum tau ua me ntsis.

CPC

Tus nqi ib nias (CPC) ntawm Adwords ad txawv nyob ntawm ntau yam. Lo lus tseem ceeb thiab kev lag luam uas koj tab tom tsom mus txiav txim CPC. Qhov no txiav txim siab npaum li cas cov nyiaj koj yuav tau them los khiav koj qhov phiaj xwm. Hauv qab no yog qee yam ntawm cov kev txiav txim siab CPC. Nyeem rau kom paub ntxiv. -Dab tsi yog cov neeg tuaj saib koj xav tau lub hom phiaj? Yam khoom lossis cov kev pabcuam twg yuav koj qhov kev tshaj tawm rov hais dua?

-Koj xav them npaum li cas ib nyem? Tus nqi koj twv yuav tsum tsis txhob ntau tshaj koj qhov kev sib tw. Teem koj qhov max CPC siab dhau lawm yuav ua rau muaj ntau yam kev hloov pauv, uas thaum kawg yuav txo koj ROI thiab muag. Ib yam li ntawd, Kev txo qis CPC ntau tshaj yuav txo koj ROI, tab sis ua rau muaj kev muag khoom tsawg dua. CPC yog qhov tseem ceeb vim tias Google tso koj cov ntawv tshaj tawm siab dua hauv cov txiaj ntsig tshawb fawb yog tias lawv muaj Ad Qib siab dua.

-Koj yuav tsum siv nyiaj npaum li cas rau ib nias? Thaum CPC tseem ceeb heev rau kev khwv tau nyiaj hloov pauv, CPM yog qhov zoo dua rau kev ua kom koj qhov ROI ntau tshaj plaws. Feem ntau, koj tuaj yeem khwv tau ntau dua ib nyem nrog qis CPC. Txawm li cas los, yog tias koj tab tom tsom rau CPC qis, nws yuav yooj yim dua kom tau txais ROI siab dua. Txoj hauv kev zoo tshaj plaws los txhim kho koj cov peev nyiaj Adwords yog los txiav txim siab tus nqi nruab nrab ntawm ib nyem thiab suav koj tus nqi ib txhiab.

-CPC yog txiav txim los ntawm lo lus tseem ceeb uas koj tab tom npaj thiab tus nqi ib nyem uas koj qhov kev tshaj tawm yuav tau txais. Muaj ntau yam uas yuav cuam tshuam rau CPC ntawm koj qhov kev tshaj tawm, suav nrog cov ntsiab lus tseem ceeb, tsaws nplooj zoo, thiab contextual factor. Yog tias koj tab tom tsom rau cov npe tseem ceeb, Cov qhab nia zoo tuaj yeem ua rau koj muaj txiaj ntsig rov qab los ntawm koj qhov kev sib tw PPC. Thaum kawg, koj lub hom phiaj yog kom koj CPC kom ntau li ntau tau, tsis mus tawg.

Kev lag luam rov qab

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. Koj tseem tuaj yeem tsim cov kev tshaj tawm rov ua lag luam dynamic raws li pub kom ncav cuag cov neeg tuaj saib yav dhau los. Kev siv remarketing tuaj yeem muab sijhawm rau koj los hloov cov qhua ib zaug rau cov neeg siv khoom dua. Yog xav paub ntxiv txog cov txheej txheem no, nyeem rau. Kab lus no qhia txog cov txiaj ntsig thiab kev siv rov ua lag luam nrog AdWords. Nws tuaj yeem yog qhov kev xaiv tsim nyog rau kev txiav txim siab rau koj txoj haujlwm.

Remarketing yog ib txoj hauv kev zoo los ceeb toom cov qhua ntawm koj cov khoom lossis kev pabcuam. Koj tuaj yeem tsim cov ad variations sib txawv raws li hom khoom uas lawv tau pom yav dhau los ntawm koj qhov chaw. Piv txwv li, koj tuaj yeem tsom cov qhua uas tau mus xyuas nplooj ntawv lub laub rau hnub xya lossis 15 lossis tsuas yog cov uas saib nplooj ntawv hnub xya. Los ntawm kev tsom koj cov neeg tuaj saib raws li lawv tus cwj pwm, koj tuaj yeem nce koj tus nqi hloov pauv thiab ROI.

Nqi ib nias

If you’re wondering how much you’re spending on Cost per click for Adwords, koj tsis nyob ib leeg. Cov neeg feem coob siv nyiaj ntau dua $4 ib click on ads. Thiab, nrog rau kev tshawb fawb zoo, koj tuaj yeem txo tus lej ntawd ntau heev. Muaj ntau yam txuj ci tuaj yeem pab koj ua li ntawd. Ua ntej, geo-target koj qhov kev tshaj tawm. Qhov no yuav tso cai rau koj los tso saib tshaj tawm rau cov hom tshwj xeeb ntawm cov khoom siv mobile. Thib ob, koj tuaj yeem txwv tus naj npawb ntawm kev tshaj tawm uas tshwm rau ntawm nplooj ntawv, yog li ntawd tsuas yog muaj feem cuam tshuam rau koj cov neeg tuaj saib.

Adwords’ CPC is relatively low for many industries. Qhov nruab nrab CPC rau kev tshawb fawb hauv Google yog hais txog $1 thiab $2, tab sis tuaj yeem ncav cuag $50 yog koj xav tau ntau hom phiaj. Nyob ntawm koj txoj kev lag luam, koj tus nqi twv, thiab koj cov neeg sib tw’ kev twv, koj tuaj yeem siv ntau pua lossis ntau txhiab nyiaj hauv ib hnub ntawm AdWords. Txawm li cas los xij, nco ntsoov tias txawm nrog Google cov cuab yeej pub dawb, koj tseem tuaj yeem tau nyiaj los ntawm kev tshaj tawm.

Lwm txoj hauv kev nce koj qhov kev twv yog los ntawm kev nce koj qhov kev twv. Txawm li cas los, Nws tsim nyog sau cia tias kev sib tw lo lus tseem ceeb sib txawv ntawm kev lag luam mus rau kev lag luam. Yog tias koj nyob hauv kev lag luam nyiaj txiag, koj qhov nruab nrab hloov pauv tus nqi yog hais txog 2.70%. Rau kev lag luam xws li e-lag luam thiab kev tuav pov hwm, qhov nruab nrab yog qis dua ob feem pua. Txawm li cas los xij, Nws yog ib qho tseem ceeb los saib xyuas koj cov phiaj xwm kom zoo thiab kho koj qhov kev sib tw kom haum. Thiab tsis txhob hnov ​​​​qab siv Google Sheet los taug qab koj cov phiaj xwm.

Thaum cov qhab nia zoo thiab CPC tseem ceeb rau koj qhov phiaj xwm AdWords, koj kuj yuav tsum xav txog koj qhov kev tso kawm lo lus tseem ceeb thiab nplooj ntawv tsaws. Adwords’ Quality Score is a measure of the relevance of your content to searchers. Qhov siab dua koj CTR, qhov ntau nws yuav yog tias koj qhov kev tshaj tawm yuav tau nyem. Yog tias koj nplooj ntawv tsaws tsis cuam tshuam, koj qhov kev tshaj tawm yuav raug muab faus rau hauv SERPs.