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If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. Txawm li cas los, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, piv txwv, you can create an AdWords campaign to attract new engineers.
You have probably heard about CPC (tus nqi ib nias) and CPM (cost per impression), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.
Hmoov zoo, AdWords provides many tools to help refine your target audience. Using demographics, qhov chaw, and device targeting, you can tailor your ads to reach a specific group of people. Piv txwv li, you could target mobile users aged 18 rau 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.
The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. Piv txwv li, the most expensive keywords on Google are related to finance, insurance, thiab lwm yam kev lag luam uas cuam tshuam nrog cov nyiaj ntau heev. Other popular keywords include education and “degree.” If you’re planning to enter these fields, cia siab tias yuav them CPC siab. Ib yam li ntawd, yog tias koj tab tom pib qhov chaw kho mob, paub txog CPCs siab.
If you are using the advertising channel called AdWords for your business, tej zaum koj yuav xav tsis thoob yog tias koj tau txais cov txiaj ntsig zoo tshaj plaws. Kab lus no yuav tham txog cov yam ntxwv ntawm Adwords uas yuav ua kom koj tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj. Tej zaum koj kuj yuav xav tias koj lub koom haum ua haujlwm zoo tswj nws. Cia peb tshawb txog tsib yam tseem ceeb tshaj plaws ntawm Adwords kom ua tau zoo tshaj plaws ntawm koj txoj kev lag luam.
Google tau txuas ntxiv tsom mus rau mobile thiab twv automation. The “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.
The new interface of AdWords includes a number of features that were not present in the old dashboard. Txawm li cas los, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. Lub sijhawm no, koj tuaj yeem saib xyuas qhov kev nce qib ntawm koj cov phiaj xwm tshaj tawm los ntawm kev nyem rau ntawm cov ntsiab lus tseem ceeb. Nws yog ib qho tseem ceeb kom nkag siab qhov sib txawv ntawm cov qub thiab tshiab dashboards kom optimize koj cov peev nyiaj tshaj tawm.
Thaum siv Google Adwords, koj muaj kev xaiv los teeb tsa lub hom phiaj ntawm thaj chaw los xyuas kom meej tias koj cov ntawv tshaj tawm tsuas yog qhia rau cov neeg siv hauv thaj chaw tshwj xeeb. Geotargeting yuav xyuas kom meej tias koj cov ntawv tshaj tawm tsuas yog qhia rau cov neeg siv khoom hauv cheeb tsam koj teev, uas yuav ua rau kom koj lub vev xaib hloov dua siab tshiab thiab muag hauv Internet. Koj tsuas yog them nyiaj rau cov clicks ntawm cov neeg siv uas cuam tshuam rau koj cov khoom thiab cov kev pabcuam. Koj tuaj yeem teeb tsa hom kev tshaj tawm no los ntawm koj lub vev xaib social network lossis hauv kev tshawb fawb xyaw, yog li koj tuaj yeem tsom cov neeg raws li lawv nyob.
Muaj ob hom geo-targeting muaj nrog Google Adwords: regional thiab hyperlocal. Thawj hom geo-targeting tso cai rau koj xaiv thaj chaw tshwj xeeb hauv ib lub tebchaws. Lub hom phiaj hauv cheeb tsam yog txwv nyob rau hauv qhov, raws li txhua lub teb chaws muaj nws tus kheej lub nroog thiab cheeb tsam. Qee lub tebchaws, txawm li cas los xij, muaj kev xaiv dav dua. Piv txwv li, nyob rau hauv lub tebchaws United States, Congressional koog tsev kawm ntawv tuaj yeem raug tsom nrog Google Adwords. Txawm li cas los, Congressional koog tsev kawm ntawv yog ib qho kev xaiv zoo tshaj plaws rau Politicians. Tsis zoo li lub nroog, koj tuaj yeem hais qhia ib cheeb tsam hauv ib lub nroog, xws li ib lub zej zog, kom nqaim koj cov neeg tuaj saib.
Raws li nrog txhua yam kev lag luam tshiab, geo-targeting tuaj yeem ua rau koj tus nqi hloov pauv. Txawm li cas los, koj yuav tsum nco ntsoov tias muaj qee qhov kev txwv rau qhov kev xaiv no, thiab koj yuav tsum paub yuav ua li cas siv nws hauv koj qhov kev sib tw. Txawm hais tias nws yuav zoo li qhov kev xaiv zoo rau cov lag luam hauv zos, tej zaum nws yuav tsis yog txoj kev daws teeb meem rau lub ntiaj teb no hom. Thaum kawg, geo-targeting tsis yog qhov hloov pauv rau lub tswv yim SEO thoob ntiaj teb zoo.
One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. Nws yog ib qho tseem ceeb kom paub tias lo lus tseem ceeb twg muaj kev tshawb nrhiav siab, raws li cov no yog cov kev sib tw tshaj plaws thiab yuav ua rau muaj kev cuam tshuam ntau tshaj plaws thiab kev pom zoo. Nov yog qee cov lus qhia yuav ua li cas xaiv cov ntsiab lus zoo rau koj txoj kev lag luam. Siv cov lus tseem ceeb no yuav pab koj ua tiav cov qeb duas hauv SERPs. Nov yog qee cov lus qhia txog kev xaiv cov ntsiab lus zoo:
Ua ntej txiav txim siab ntawm koj cov lus tseem ceeb, ua ib daim ntawv teev cov lus hais. Kev cob qhia lub hlwb yog ib kauj ruam tseem ceeb hauv kev tshawb fawb lo lus tseem ceeb. Sau txhua lo lus uas tshwm rau hauv koj lub taub hau. Xaiv cov lus uas tsim nyog rau koj txoj kev lag luam thiab siv lawv hauv koj cov phiaj xwm tshaj tawm. Yog tias koj tsis tuaj yeem tuaj nrog dab tsi ntawm koj tus kheej, sau cov ntsiab lus tseem ceeb uas koj txaus siab rau kev tshawb fawb ntxiv. Piv txwv li, you might want to use a word such as “salty” in ad campaigns.
Saib cov kev tshawb nrhiav ib hlis ib hlis. Ib lo lus tseem ceeb raws caij nyoog yuav muaj qhov loj loj hauv kev tshawb nrhiav hauv lub Kaum Hlis, tab sis tsawg nrhiav ntim kom txog rau thaum Lub Kaum Hli. Npaj koj cov ntsiab lus raws li cov ntsiab lus no txhua xyoo puag ncig. Txhawm rau txiav txim siab cov ntsiab lus raws caij nyoog, koj tuaj yeem siv Google Trends cov ntaub ntawv lossis cov ntaub ntawv Clickstream. Ib lo lus tseem ceeb nrhiav ntim tuaj yeem yog raws caij nyoog hauv ntau lub tebchaws. Yog tias koj siv Adwords ua koj lub hauv paus ntawm kev khiav tsheb, nco ntsoov muab tso rau hauv koj cov ntsiab lus.
When you’re trying to optimize your budget on Adwords, muaj ob txoj hauv kev los ua nws. Ua ntej, koj tuaj yeem siv cov kev hloov pauv hloov los pab koj teeb tsa cov ntawv twv. Los ntawm stacking conversion ua, koj tuaj yeem ua ib qho haujlwm tseem ceeb $10 thiab lwm qhov kev ua haujlwm thib ob $20. Piv txwv li, ib tug txhuas muaj nqis $10, ib qho kev muag khoom tsim nyog cov hlau lead yog tsim nyog $20, thiab kev muag khoom muaj nqis $50. Los ntawm kev siv cov nqi sib tw, koj siv nyiaj ntau dua rau cov neeg siv khoom tau txais txiaj ntsig thaum siv tsawg dua ntawm cov nqi hloov pauv qis dua.
Kev twv rau tus nqi yog qhov kev xaiv zoo dua vim tias nws yuam Google kom tsom mus rau qhov zoo ntawm kev tshaj tawm. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. Ntxiv rau, you can easily track conversion values, and align your bidding strategy with your business goals.
The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. Txawm li cas los, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. Yog li ntawd, a lower CPC will make your budget go farther.
