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Muaj ntau ntau txoj hauv kev los tsim ib tus account Adwords. Ntawm no yog ib co ntawm cov feem ntau sawv daws yuav. Hauv tsab xov xwm no, Kuv yuav npog CPC, Kev sib tw, Rov ua dua, Extensions, thiab ntau dua. Vam tias, cov lus qhia no yuav pab koj pib thiab ua kom zoo tshaj plaws ntawm koj qhov kev tshaj tawm. Nco ntsoov tias koj tus account Adwords yog lub neej ntawm koj lub vev xaib, yog li siv sijhawm los kawm txog txhua tus. Thaum koj muaj kev nkag siab yooj yim ntawm Adwords, koj yuav npaj los tsim koj thawj qhov kev sib tw!

Nqi ib nias (CPC)

Koj yuav tsum paub tias Tus Nqi Ib Nyem (CPC) hauv Adwords tsis zoo ib yam li CPC hauv kev tshaj tawm kev lag luam ib txwm muaj. Thaum CPC hais txog tus nqi tshaj tawm, CPM muaj kev txhawj xeeb txog qhov kev tshoov siab uas koj tshaj tawm tau txais. Txawm hais tias tus nqi ntawm kev tshaj tawm txawv heev, Cov cuab yeej lag luam nrov tshaj plaws hauv online qhia CPC rau lawv cov ntsiab lus tseem ceeb. Koj kuj yuav tsum paub tias CPC tsis yog ib txwm txhais tau tias tus nqi siab tshaj plaws rau ib nyem.

Tus nqi ib nias nyob ntawm ntau yam, suav nrog cov qhab nia zoo, cov ntsiab lus, thiab cov ntawv tshaj tawm. Cov qhab nia zoo tshaj tawm nyiam ntau cov clicks thiab tuaj yeem cia siab tias yuav txo qis txog li 50%. Cov qhab-nees zoo tshaj tawm tau nyiam tsawg clicks, thiab yog li ntawd, koj yuav them CPC siab dua. Txhawm rau txhim kho koj CPC, sim optimizing koj cov ntawv tshaj tawm thiab koj lub vev xaib. Xyuas kom tseeb tias koj muaj CTR siab los txhawb cov neeg tuaj saib kom nyem rau ntawm koj qhov kev tshaj tawm.

CPC yog tsim los ntawm lub tuam txhab tshaj tawm los ntawm kev sib tw. Tus neeg sib tw tuaj yeem xaiv xa cov ntawv twv manually lossis txiav. Tus neeg sib tw phau ntawv qhia txog qhov siab tshaj plaws CPC rau lo lus tseem ceeb lossis pawg tshaj tawm. Cov neeg sib tw hauv phau ntawv tuav tswj hwm lawv qhov kev twv thiab tuaj yeem kho lawv qhov kev twv kom tau txais ntau qhov clicks. Qhov kev xaiv no tuaj yeem ua tau zoo hauv ntau txoj hauv kev. Thaum nws tseem ceeb kom paub tseeb tias koj paub koj cov peev nyiaj ua ntej pib qhov kev tshaj tawm, koj yuav tsum nkag siab tias qhov kev sib tw ua haujlwm li cas thiab yuav tsum saib xyuas dab tsi.

Muaj lub tswv yim ntawm koj lub hom phiaj ROI yog qhov tseem ceeb rau kev ua tiav kev tshaj tawm. Koj yuav tsum ua kom paub tseeb tias koj tsis nco txog kev muag khoom lossis kev coj ua. Yog koj twv tsawg dhau, koj yuav muaj lub sijhawm nyuaj tsim ROI. Tab sis los ntawm kev khaws cia hauv siab tias tus nqi max ib nyem tsis yog tus nqi kawg nkaus, Koj tuaj yeem txhim kho CPC kom ua kom koj cov txiaj ntsig zoo tshaj plaws. Koj kuj yuav tsum paub txog qhov tseeb tias qhov max CPC hauv Adwords tsis yog tus nqi kawg. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads txawv ntawm cov kev tshawb fawb niaj hnub hauv lawv li cas xam CPC. Es tsis txhob txiav txim siab ad qeb lossis cov qhab nia zoo, Facebook tsom rau koj qhov kev tshaj tawm cov neeg tuaj saib. Qee lub hom phiaj cov neeg tuaj saib yuav kim dua lwm tus. Lub hom phiaj cov neeg tuaj saib kuj ua ib feem ntawm qhov kev twv siab tshaj plaws thiab lub sijhawm sib tw. Qhov qhab nia cuam tshuam yog lwm yam hauv Facebook Ad CPC. Facebook suav cov nqi khiav ib qho kev tshaj tawm raws li kev xav tau tawm tswv yim. Cov qhab nia siab dua tau txais txiaj ntsig nrog cov nqi khiav qis.

Kev sib tw

If you are wondering how to create an exact match in Adwords, koj tsis nyob ib leeg. Google tsis ntev los no tau ua qee qhov kev hloov pauv rau lawv cov kev cai sib xws. Txawm hais tias nws tseem tuaj yeem siv qhov sib tw tiag tiag rau koj cov lus tseem ceeb, nws muaj kev txwv ntau dua li kab lus lossis kev sib tw dav, uas tuaj yeem ua rau koj qhov kev tshaj tawm tshwm rau cov lus nug uas koj tsis xav tshaj tawm. Koj tuaj yeem kho qhov kev sib tw tiag tiag kom txwv koj qhov kev tshaj tawm pom rau qhov tsis cuam tshuam lossis ua haujlwm qis..

Piv txwv li, ib qho kev sib tw tiag tiag rau lo lus tseem ceeb ntawm kev mus ncig yuav tsis tshwm sim rau kev tshawb nrhiav rau lub hom phiaj ntawd. Hloov chaw, luv nqi davhlau tshaj tawm yuav tsis raug pom nyob rau hauv kev tshawb nrhiav cov ntsiab lus ntawm kev mus ncig. Qhov no tshwj xeeb tshaj yog pab tau rau cov neeg tshaj tawm nrog cov peev nyiaj loj hlob. Nrog kev sib txawv sib txawv, lawv cov ntsiab lus tam sim no yuav nce mus txog thiab lawv tseem tuaj yeem nrhiav tau tshiab, cov ntsiab lus tseem ceeb raws li tus neeg siv lub siab nyiam. Thaum kawg, automated bidding tso cai rau lawv tswj lawv cov kev ua tau zoo txawm tias lawv ncav cuag nce.

Qhov kev sib tw tiag tiag hauv Adwords phim lo lus tseem ceeb rau lo lus lossis kab lus. Thaum tib neeg tshawb nrhiav lo lus tseeb lossis kab lus, ib qho kev tshaj tawm yuav raug nthuav tawm rau cov kab lus tseeb. Cov ntsiab lus sib phim tiag tiag muaj tus lej siab dhau los. Txawm li cas los, tej zaum koj yuav tsis tau txais ntau npaum li clicks lossis impressions thaum koj siv kab lus match. Tab sis, lawv yuav tshwm sim ntau dua thaum ib tus neeg tshawb nrhiav cov khoom lossis lo lus tseem ceeb uas cuam tshuam nrog koj cov khoom.

Thaum nws los txog rau lo lus tseem ceeb hauv Adwords, siv hom kev sib tw tiag tiag yog qhov pheej hmoo ua thawj koom ruam. Txawm hais tias nws yuav yog ib txoj hauv kev zoo los ua kom koj lub vev xaib pom kev thiab tsheb khiav, nws kuj tuaj yeem ua rau koj lub vev xaib tau txais kev nplua los ntawm Google. It is therefore essential to carefully evaluate your backlink profile. Lwm yam, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Rov ua dua

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, poj niam txiv neej, hnub nyoog, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting siv lo lus tseem ceeb los ntawm kev tshawb nrhiav es tsis txhob ntawm lub vev xaib mus xyuas. Cov phiaj xwm rov qab tuaj yeem ua haujlwm los ntawm kev sib pauv thiab cov neeg nruab nrab. Tab sis ua ntej koj siv cov txheej txheem no, nco ntsoov kawm txog cov kev coj ua zoo tshaj plaws rau hom kev tshaj tawm no. Koj tuaj yeem txhim kho koj tus nqi hloov pauv thiab nce koj ROI los ntawm kev ua raws li cov kev coj ua zoo tshaj no.

Siv rov ua lub hom phiaj nrog Adwords nrog kev tshaj xov xwm platforms yog txoj hauv kev zoo los txuas nrog cov neeg siv khoom tam sim no thiab muaj peev xwm. Facebook yog txoj hauv kev zoo los tsim koj cov hauv qab no, thaum Twitter muaj ntau tshaj xya caum feem pua ​​​​ntawm nws cov neeg tuaj xyuas txhua hli yog mobile. Yog li xyuas kom tseeb tias koj cov lus tshaj tawm teb rau cov neeg siv mobile. Rov ua dua nrog Adwords yuav pab koj ntes koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom them nyiaj.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Yog li ntawd, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords yog qhov chaw zoo pib. Rov ua dua nrog Adwords yog txoj hauv kev zoo los xyuas kom meej tias koj cov lus tshaj tawm pom los ntawm ntau tus neeg li sai tau.

Extensions

When you set up an ad, koj muaj ntau txoj kev xaiv. Koj tuaj yeem xaiv los ntawm ntau hom kev tshaj tawm txuas ntxiv, nyob ntawm koj lub hom phiaj. Ntau tus neeg tshaj tawm xaiv siv cov lus txuas ntxiv los koom nrog cov neeg siv khoom. Lawv yooj yim teeb tsa thiab khiav ntawm lub sijhawm. Cov extensions no zoo ib yam li Message Extensions thiab Hu Extensions. Cov kev qhia hauv Google yuav coj koj los ntawm cov txheej txheem ntawm kev teeb tsa App txuas ntxiv. Yog koj muaj lus nug lossis xav paub ntxiv, koj tuaj yeem tiv tauj Google ncaj qha.

Sitelink Extension yog pub dawb thiab ua rau koj cov neeg tuaj saib hu rau koj lub lag luam. Koj tseem tuaj yeem xaiv hu rau Extension, uas tso cai rau cov neeg saib hu rau qhov kev tshaj tawm. Hom kev tshaj tawm no tso cai rau cov ntaub ntawv ntau ntxiv txog lub tuam txhab cov khoom thiab cov kev pabcuam. Thaum kawg, nws tso cai rau koj los ua kev muag khoom ntau dua. Tab sis, ua ntej koj tuaj yeem pib siv cov kev tshaj tawm txuas ntxiv no, koj yuav tsum txiav txim siab seb lawv puas tsim nyog rau koj txoj kev lag luam.

Thaum Ad extensions tuaj yeem nce qhov kev nyem-los ntawm tus nqi, lawv kuj tuaj yeem ua rau koj qhov kev tshaj tawm qhov loj thiab qhov tseem ceeb. Nyob rau hauv lem, kev tshaj tawm ntev dua yuav raug nias rau thiab yuav ua rau muaj tsheb ntau dua. Ntxiv thiab, siv kev tshaj tawm ntxiv tuaj yeem pab koj cais koj txoj kev lag luam los ntawm cov neeg sib tw. Thiab, thaum ad extensions feem ntau underutilized, lawv tuaj yeem txhim kho kev ua tau zoo ntawm koj qhov kev sib tw Google Adwords.

Lwm txoj hauv kev siv tus nqi txuas ntxiv rau Adwords yog suav nrog cov ntaub ntawv ntxiv txog cov khoom thiab cov kev pabcuam koj muag. Nws yog ib lub tswv yim zoo los txuas rau cov khoom lag luam thiab cov kev pabcuam uas cuam tshuam nrog cov lus tseem ceeb hauv koj pawg tshaj tawm, vim nws ua rau koj muaj feem tau txais kev hloov dua siab tshiab ntawm nplooj ntawv tom qab-nias tsaws. Txawm li cas los, yog tias koj qhov kev tshaj tawm tsis cuam tshuam, cov neeg siv yuav txav mus rau lwm qhov kev tshaj tawm uas tsis hais txog lawv cov kev xav tau.

Kev sib txuas lus txuas ntxiv yog lwm qhov txuas ntxiv nrov rau Google AdWords. Lawv tshwm sim hauv kev xaiv cov lus nug thiab tshawb nrhiav thiab muab cov neeg siv khoom muaj peev xwm ntxiv kev tiv tauj, xws li email chaw nyob. Cov kev txuas ntxiv no yog tsim los ua cov kev daws teeb meem yooj yim rau kev tsim cov thawj coj thiab txuas cov neeg muaj peev xwm nrog cov lag luam. Thaum tus neeg siv nyem rau ntawm kev sib txuas lus txuas ntxiv, lawv yuav raug xa mus rau koj lub lag luam lub vev xaib uas lawv tuaj yeem thov cov ntaub ntawv ntxiv txog cov khoom lossis kev pabcuam.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Nqi ib nias

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Ua ntej, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Kuj, keep in mind that the higher your CTR, zoo dua. Txawm li cas los, as competition increases, tus nqi ib nias yuav nce, yog li khaws lub qhov muag ntawm tus lej no thiab sim ua kom zoo dua koj qhov kev tshaj tawm kom pom nws qhov cuam tshuam.

Thaum kawg, nco ntsoov tias tus nqi ib nias txawv nyob ntawm qhov khoom. Qhov siab dua CPC, qhov ntau dua koj yuav raug nias los ntawm cov neeg siv khoom. Piv txwv li, ib lub tuam txhab kev cai lij choj uas cuam tshuam nrog cov xwm txheej yuav raug nqi siab dua li kev lag luam uas muag Christmas thom khwm. Thaum tus nqi ib nyem yuav zoo li siab rau ib $5 Christmas thom khwm, tej zaum nws yuav tsis muaj txiaj ntsig rau tus kws lij choj los tshaj tawm rau ib lub sij hawm cuam tshuam nrog kev sib tsoo.

Tus nqi ib nias txawv heev ntawm kev lag luam. Ib lub tuam txhab raug cai, piv txwv, yuav them $6 ib nias, thaum lub vev xaib e-lag luam yuav them $1. Geotargeting yog ib txoj hauv kev zoo kom tsis txhob muaj kev cuam tshuam tsis sib xws thiab nce koj CTR. Qhov kev tawm tsam no zoo heev rau cov neeg lag luam uas muaj lub cev nyob hauv ib cheeb tsam tshwj xeeb. CTR yuav nce, thaum cov qhab nias zoo yuav txhim kho. Zuag qhia tag nrho, nws yog kev nqis peev uas tsim nyog.

Tus nqi ib nias yog ib qho kev ntsuas yooj yim siv hauv kev tshaj tawm thiab siv los teeb tsa tus nqi siab tshaj plaws rau ib nyem ntawm Google AdWords cov phiaj xwm. Tus nqi ib nyem tuaj yeem sib txawv nyob ntawm qhov kev tshaj tawm lub hom phiaj lo lus tseem ceeb thiab pob nyiaj loj. Nws yog ib qho tseem ceeb kom paub tias koj qhov siab tshaj plaws CPC yog dab tsi, raws li nws yuav siab dua tus nqi tiag tiag ntawm kev nias. Kuj tseem muaj ob hom CPC: phau ntawv thiab tsis siv neeg.

Kev hloov dua siab tshiab

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Kev hloov dua siab tshiab yog ib txoj hauv kev zoo kom taug qab cov kev ua no. Nws yog ib qho tseem ceeb rau kev siv tib qhov sib txawv rau txhua qhov kev sib tw koj khiav kom koj tuaj yeem pom muaj pes tsawg tus neeg tau tuaj xyuas koj qhov chaw tom qab nyem rau ntawm koj qhov kev tshaj tawm. Nov yog qee txoj hauv kev los siv kev hloov pauv hloov pauv rau Adwords:

o Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws. Yog hais tias tus qhua tab tom kos npe rau ob qho kev sib tw sib tw, uas yuav suav ua ob txoj kev hloov dua siab tshiab. Ib yam li ntawd, yog tias tus neeg tuaj saib rub tawm ib qho ntawm cov ntsiab lus, qhov no yuav yog ib qho kev hloov dua siab tshiab. Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws thiab kho koj cov kev hloov pauv hloov pauv kom pom qhov no. Thaum koj tau txiav txim siab yuav ua li cas taug qab kev hloov pauv, koj yuav tuaj yeem pom cov ntsiab lus twg yog tsim cov tsheb khiav ntau tshaj plaws thiab cov twg yog cov tsav tsheb tau nyiaj ntau tshaj.

Txhawm rau taug qab saib-los ntawm kev hloov pauv, choose the “View through conversion window” kev xaiv. Qhov kev xaiv no nyob rau hauv Advanced Settings seem ntawm koj tus account. Nws taug qab cov neeg uas saib koj qhov kev tshaj tawm tab sis tsis txhob nyem nws. Cov neeg no tuaj yeem rov qab mus rau koj lub vev xaib yav tom ntej thiab hloov pauv, tab sis tsis tam sim ntawd. Thaum txiav txim siab ntawm tus qauv tsim nyog, xaiv lub sijhawm uas tau dhau mus txij li tus qhua zaum kawg tau pom koj qhov kev tshaj tawm. Yog tias koj lub vev xaib tsis tsim cov nyiaj tau los, siv tus lej siab dua rau kev saib-los ntawm kev hloov pauv.

Yog tias koj qhov kev tshaj tawm tsim kev hu xov tooj, Nws yog ib qho tseem ceeb kom taug qab cov kev hu no. Ntxiv cov lej hloov pauv hloov mus rau koj lub vev xaib nplooj ntawv tsaws yuav pab koj nkag siab tias cov phiaj xwm twg muaj txiaj ntsig tshaj rau koj. Thaum koj paub ntau npaum li cas hu xov tooj ib qho kev tshaj tawm tau txais, koj tuaj yeem txhim kho koj qhov kev sib tw. Muaj ob peb kauj ruam yooj yim los teeb tsa kev hloov dua siab tshiab rau Adwords. Qhov no suav nrog kev tsim lub Ntiaj Teb Tag Nrho thiab teeb tsa nws rau koj qhov kev siv tam sim no.

Tom ntej no, txiav txim seb qeb twg tus neeg siv nyem rau. Kev hloov pauv poob rau hauv ntau pawg. Koj tuaj yeem xaiv ntsuas txhua hom kev hloov pauv, los ntawm cov thawj coj mus rau nplooj ntawv saib mus rau npe. You can also include “other” to compare various types of conversions. Piv txwv li, koj tuaj yeem sib piv kev hloov pauv los ntawm cov neeg uas tau mus xyuas koj lub vev xaib tab sis tsis tau yuav dab tsi. Ntxiv cov kev hloov pauv no rau ib pawg yuav pab koj sib piv ntau hom kev hloov pauv rau tib cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

In order to get the most out of your keyword research, koj yuav tsum xub nkag siab txog koj txoj kev lag luam, cov neeg tuaj saib, thiab khoom. Ces, koj yuav tsum tsim ib tus neeg yuav khoom raws li cov lus tseem ceeb thiab cov ntsiab lus tshawb fawb sib cuam tshuam. Los ntawm kev siv cov ntaub ntawv no, koj tuaj yeem tsim cov ntsiab lus tseem ceeb uas haum rau koj cov neeg tuaj saib. Koj tuaj yeem siv lo lus tshawb fawb los tsim cov ntsiab lus uas hais txog cov kev xav tau ntawm cov neeg tuaj saib lub hom phiaj no. Ua raws li cov kauj ruam no, koj yuav nyob ntawm koj txoj hauv kev kom ua tiav qib siab dua thiab ntau txoj hauv kev.

Koj tuaj yeem nrhiav cov ntaub ntawv cuam tshuam los ntawm kev sau cov npe ntawm cov peev txheej. Qhov chaw zoo pib yog EBSCOhost database, uas muaj ntau tshaj plaub lab kab lus. Koj tuaj yeem tshawb nrhiav ntau hom ntawm tib lo lus, such as “address”, “price range,” los yog “car insurance.” Kuj, thaum koj ntaus ib lo lus tseem ceeb, siv cov lus hais kom paub tseeb tias koj siv cov ntsiab lus tseeb tshaj plaws. Thaum koj muaj ib daim ntawv teev cov ntsiab lus tseem ceeb, koj tuaj yeem pib sau koj cov ntsiab lus nrog lawv.

Siv kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau SEO. Los ntawm kev txheeb xyuas cov ncauj lus nrov thiab cov ntsiab lus tseem ceeb, koj tuaj yeem txhim kho koj lub vev xaib thiab tsom mus rau cov neeg siv khoom muaj peev xwm ntau dua. Ntxiv nrog rau kev ua kom ntseeg tau zoo dua organic tshawb nrhiav cav qeb duas, Kev tshawb fawb lo lus tseem ceeb tso cai rau koj xaiv lub tswv yim loj dua rau koj qhov kev tshaj tawm kev tshaj tawm. Los ntawm kev nkag siab txog kev nyiam thiab kev coj cwj pwm ntawm koj cov neeg tuaj saib, koj tuaj yeem txiav txim siab seb lub ntsiab lus puas yog kev sib tw. Kev siv cov ntsiab lus zoo yuav pab koj ncav cuag cov neeg tuaj saib dav dua thiab hloov cov neeg tuaj saib rau hauv cov neeg siv khoom.

Txoj hauv kev zoo tshaj los pib koj qhov phiaj xwm AdWords yog los ntawm kev tshawb fawb cov ntsiab lus nrov rau koj txoj kev lag luam. Qhov no yog vim hais tias cov ntsiab lus no muaj cov ntaub ntawv tshawb fawb ntau tshaj plaws. Nws yog ib qho tseem ceeb los txiav txim siab qhov sib xyaw ua ke ntawm cov ntsiab lus siab thiab qis uas yuav ua rau cov txiaj ntsig zoo. Muaj ntau txoj hauv kev los kho koj qhov kev tshawb fawb lo lus tseem ceeb, tab sis qhov ua tau zoo tshaj plaws yog tsom rau koj cov neeg tuaj saib tshwj xeeb. Qhov ntau tsom koj cov neeg tuaj saib, PPC tsawg dua koj yuav tsum tau siv rau ntawm koj qhov kev sib tw.

Cov cuab yeej tshawb fawb lo lus zoo muaj kev sim dawb thiab them nyiaj rau cov ntsiab lus nrov tshaj plaws. Koj tuaj yeem siv cov kev sim dawb no kom tau txais kev xav rau lub cuab yeej ua ntej siv nyiaj. Koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb uas muab los ntawm Google kom pom cov ntsiab lus twg ua rau muaj tsheb ntau tshaj plaws rau koj lub xaib. Qhov no yog ib feem tseem ceeb ntawm SEO zoo, thiab siv cov cuab yeej no yuav pab koj tsim cov ntsiab lus zoo meej. Thaum koj muaj koj lub ntsiab lus tseem ceeb teeb tsa, koj tuaj yeem pib siv koj cov tswv yim los xyuas kom meej tias koj lub vev xaib ua haujlwm zoo hauv kev tshawb fawb xyaw.

Kev lag luam rov qab

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing yog ib txoj hauv kev zoo kom tau txais cov neeg siv rov qab rau hauv kev muag khoom, uas muab sijhawm rau koj suav tsis txheeb los hloov lawv. AdWords remarketing tso cai rau koj faib koj cov neeg tuaj saib los ntawm hom lus, nyiaj tau los, thiab kev kawm. Remarketing ua haujlwm zoo ib yam. Nws tsim cov npe ntawm cov neeg siv uas twb tau mus xyuas koj qhov chaw, thiab leej twg tau qhia txog kev txaus siab rau koj cov khoom lossis kev pabcuam.

Remarketing nrog AdWords tau dhau los ua lub ntsiab lus kub dhau tsib xyoos dhau los. Retargeting yog ib lo lus buzz, thiab nws yog ze li ib nrab li nrov hauv Fabkis, Russia, thiab Tuam Tshoj zoo li nws nyob hauv Asmeskas. Tab sis nws ua haujlwm li cas? Nws yog ib qho yooj yim kom tsis meej pem nrog tag nrho cov acronyms. Ntawm no yog ib tug ceev primer. Thiab nco ntsoov, remarketing tsis ua haujlwm tsuas yog vim nws raug nqi ntau dua.

Ua ntej koj siv Google AdWords rau kev tshaj tawm koj lub lag luam, koj yuav tsum nkag siab tias nws ua haujlwm li cas. Google sets up ad groups to make the management of your ads easier. Txhua qhov kev sib tw muaj ib qho kev tshaj tawm thiab ntau cov ntsiab lus tseem ceeb, suav nrog cov kab lus sib tw thiab kev sib tw dav. Thaum koj teem koj lo lus tseem ceeb match kom dav, Google teeb tsa koj daim ntawv tshaj tawm kom muaj feem cuam tshuam nyob qhov twg tus neeg siv hom nws. Koj tuaj yeem hloov kho koj daim ntawv tshaj tawm kom ncav cuag koj cov neeg tuaj saib.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, tom qab ntawd koj tau tuaj rau qhov chaw zoo. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Dhau li, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. Hoob kuj yuav qhia koj yuav ua li cas los tsim kev hloov dua siab tshiab, taug qab hu xov tooj, thiab kev muag khoom, thiab ntsuas cov nyiaj tau los thiab daim ntawv xa tuaj. Cov chav kawm yuav pab koj nkag siab txog kev siv tag nrho cov cuab yeej muaj nyob hauv Google thiab siv cov tswv yim lag luam zoo tshaj plaws. Chav kawm kuj piav qhia txog kev siv social media thiab Facebook tshaj tawm zoo li cas.

Hoob no yog txoj hauv kev zoo tshaj plaws los kawm txog Google AdWords. Nws yooj yim kawm txog kev tshaj tawm nrhiav, yuav saib xyuas koj cov phiaj xwm li cas, thiab daws teeb meem. Chav kawm kuj pab koj nkag siab koj cov neeg siv khoom los ntawm kev xav txog kev puas siab puas ntsws. Yog tias koj tab tom nrhiav los ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij, kev kawm txog kev tshawb nrhiav kev tshaj tawm yog qhov tseem ceeb. Koj tuaj yeem kawm txog AdWords thiab nrhiav kev tshaj tawm hauv 60 feeb nrog chav kawm ntawm Udemy.

Once you’ve learned the basics of Google AdWords, koj tuaj yeem txav mus rau cov txheej txheem siab heev. Koj yuav kawm txog kev siv cov ntawv tshaj tawm tshwj xeeb, remarketing cov tswv yim, tshuab kawm ua haujlwm, thiab kev sib tw tshawb nrhiav. Tsis muaj txoj hauv kev zoo dua los txhim kho koj cov txiaj ntsig zoo dua li nrog chav kawm uas qhia koj yuav ua li cas kom tau nyiaj online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, thaum sau cov txiaj ntsig.

Thaum qhov no yog txoj hauv kev zoo los kawm txog Google AdWords, koj tuaj yeem nrhiav tau cov video tutorials uas npog cov hauv paus ntawm qhov kev lag luam no. Ntau cov yeeb yaj kiab ntawm cov channel no yog muab los ntawm Google Partners. Qhov tseeb, qhov tseeb tau tshaj tawm rau lub Ob Hlis 16, 2016, thiab cov ntaub ntawv tseem cuam tshuam. Cov kev qhia no yog tsim los rau cov neeg nrhiav ntawv pov thawj, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ua ntej, select the category of your campaign. Ces, select the goal you wish to reach. You can choose between sales, coj, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Thaum kawg, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, khoom, or service, it is important to address the pain point of the persona. Piv txwv li, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Txoj kev no, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Txoj kev no, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, koj tuaj yeem taug qab cov txiaj ntsig ntawm koj qhov kev tshawb nrhiav nyiaj txiag. Txoj kev no, koj tuaj yeem saib xyuas koj txoj kev vam meej thiab txuag nyiaj. AdWords yog txoj hauv kev zoo tshaj plaws los txhawb koj txoj kev lag luam online. Nov yog qee cov lus qhia rau koj ua raws:

Taug qab cov txiaj ntsig ntawm Adwords phiaj xwm hauv Google Analytics. Adwords reports include a column called “Kev hloov pauv,” which will tell you how many conversions your ad campaign has gotten. Ntxiv nrog rau kev tshaj tawm, koj tuaj yeem pom koj CPC, uas qhia koj ntau npaum li cas koj siv rau txhua qhov nias. Koj tuaj yeem siv cov ntaub ntawv no los txiav txim seb koj puas them nyiaj ntau rau koj cov phiaj xwm tshaj tawm lossis tsis.

Ib txoj hauv kev los taug qab AdWords kev hloov pauv yog teeb tsa pixel. Qhov pixel no tuaj yeem muab tso rau hauv txhua nplooj ntawv ntawm koj lub vev xaib thiab siv los tsom rau cov phiaj xwm kev lag luam rov qab. Txhawm rau taug qab AdWords kev hloov pauv, koj yuav tsum tau taug qab ntau tshaj li clicks. Ib nias qhia koj tias pes tsawg tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm, tab sis nws tsis qhia koj seb lawv puas ua rau nws thaum lawv mus txog koj lub vev xaib. Thaum clicks tuaj yeem qhia koj ntau yam txog koj qhov kev sib tw ua tau zoo, koj yuav tsum paub tias muaj pes tsawg tus neeg hloov dua siab tshiab.

Ua ntej koj tuaj yeem pib nrog AdWords, koj yuav tsum to taub CPA, qhov tseeb AdWords twv, and the importance of tracking conversions. Kev hloov pauv yog qhov tshwm sim ntawm kev taug kev los ntawm lo lus tseem ceeb mus rau nplooj ntawv tsaws mus muag. Google Analytics tuaj yeem pab koj taug qab txoj kev taug. Nws yog dawb Software-as-a-Service. Thaum koj nkag siab cov ntsiab lus no, koj tuaj yeem pib siv AdWords los txhawb koj txoj kev lag luam.

Cost

It’s essential to allocate a budget for Adwords campaigns. Thaum lub siab tshaj plaws CPC yog txiav txim los ntawm Google, tus nqi ib nias txawv. Koj yuav tsum teeb tsa ib qho peev nyiaj txhua hnub ntawm PS200, tab sis qhov no tuaj yeem sib txawv raws li koj qhov kev lag luam niche thiab xav tau txhua hli lub vev xaib. Txhawm rau teeb tsa nyiaj txiag txhua hnub rau Adwords phiaj xwm, faib koj cov peev nyiaj txhua hli los ntawm 30 kom tau txais kev kwv yees ntawm tus nqi ib nias. Rau qhov tseeb tus nqi ib nias kwv yees, koj yuav tsum nyeem cov ntaub ntawv pab nrog nrog Adwords.

Siv Tus Nqi Ib Hloov Hloov lossis CPA txoj hauv kev los xam tus nqi ib qho kev yuav khoom yog ib txoj hauv kev zoo kom nkag siab txog qhov ua tau zoo ntawm koj lub tswv yim tshaj tawm, thiab tseem tuaj yeem pab koj tswj koj cov peev nyiaj. Tus nqi ntawm ib qho kev yuav khoom ntsuas tus naj npawb ntawm cov neeg uas yuav ua tiav qhov kev xav tau. Adwords siv dynamic code ntawm nplooj ntawv tsaws los taug qab tus nqi hloov pauv. Koj yuav tsum tsom rau qhov kev hloov pauv tsawg kawg 1%. Txoj kev no tso cai rau koj los kho koj qhov kev twv kom paub tseeb tias koj cov peev nyiaj tseem nyob hauv qhov txwv ntawm koj cov peev nyiaj tshaj tawm.

Tus nqi ntawm AdWords tuaj yeem ua ncaj ncees los ntawm cov txiaj ntsig koj ua los ntawm cov neeg siv khoom tshiab. Hauv lwm lo lus, yog tias koj yog ib lub lag luam kev pabcuam, koj yuav tsum txiav txim siab tus nqi ntawm tus neeg siv khoom, ob qho tib si thaum xub thawj sib cuag thiab dhau mus ntev. Xav txog qhov piv txwv ntawm lub tuam txhab muag khoom vaj khoom tsev. Qhov nruab nrab cov nyiaj tau los ib muag yog $3,000, thiab koj yuav tsis pom ntau dua kev lag luam. Txawm li cas los xij, Kev xa mus los ntawm qhov ncauj tuaj yeem muaj txiaj ntsig me me rau lub neej.

Zoo li lwm yam kev pabcuam, koj yuav tsum xav txog tus nqi subscription. Feem ntau PPC software muaj ntawv tso cai, thiab koj yuav tsum muaj feem cuam tshuam rau cov nqi subscription. Txawm li cas los, WordStream muaj 12-hli daim ntawv cog lus thiab kev xaiv them ua ntej txhua xyoo, yog li koj tuaj yeem siv nyiaj raws li. Nws yog ib qho tseem ceeb kom nkag siab tias koj daim ntawv cog lus muaj dab tsi ua ntej kos npe rau ib qho ntawm cov phiaj xwm no. Tab sis nco ntsoov, tus nqi ib nyem tseem qis dua tus nqi tag nrho ntawm AdWords.

Hom phiaj

With the rise of Content Network, Tam sim no koj tuaj yeem tsom koj cov kev tshaj tawm ntawm cov neeg siv khoom tshwj xeeb. Yav dhau los, koj yuav tsum tau ntxiv cov npe neeg tuaj saib lossis cov npe remarketing los tsim ib qho kev sib tw tshwj xeeb rau txhua tus. Tam sim no, koj tuaj yeem tsom cov phiaj xwm tshaj tawm rau cov neeg siv tshwj xeeb, thiab koj tuaj yeem nce kev hloov pauv nrog cov phiaj xwm phiaj xwm no. Tsab ntawv xov xwm no yuav tshuaj xyuas tsib hom hom phiaj muaj rau koj ntawm Google Adwords. Koj yuav kawm vim li cas koj thiaj li yuav tsum tau tsom koj cov neeg tuaj saib raws li lawv nyiam thiab coj cwj pwm.

Cov hom phiaj nyiaj tau los tso cai rau koj tsom cov neeg los ntawm cov nyiaj tau los. Nws ua haujlwm los ntawm kev txheeb xyuas cov ntaub ntawv muaj nyob hauv pej xeem los ntawm Internal Revenue Service. Google AdWords rub cov ntaub ntawv no los ntawm IRS thiab nkag mus rau hauv koj qhov kev sib tw. Koj tuaj yeem siv qhov chaw tsom nrog Zip Codes. Google Adwords muaj ob qho nyiaj tau los thiab zip code phiaj. Qhov no ua rau nws yooj yim dua los nrhiav cov neeg siv khoom raws li cov chaw tshwj xeeb. Thiab koj tuaj yeem siv cov hom phiaj no ua ke nrog geolocation, uas tso cai rau koj tsom mus rau qhov chaw tshaj tawm.

Contextual targeting matches tshaj tawm rau cov ntsiab lus tseem ceeb ntawm nplooj ntawv web. Nrog rau qhov no feature, koj cov ntawv tshaj tawm yuav raug tso tawm rau cov neeg uas xav paub txog qee lub ntsiab lus lossis cov ntsiab lus tseem ceeb. Piv txwv li, ib hom khau kis las tuaj yeem muab tso rau hauv kev sib tw khiav yog tias tus neeg ncaws pob nyeem txog khau. Tus tshaj tawm luam theej cov ntsiab lus ntawm nplooj ntawv rau txoj haujlwm tseem ceeb dua. Nrog rau qhov no feature, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm yog tsom rau koj cov neeg siv khoom.

Targeting Adwords los ntawm qhov chaw yog lwm txoj hauv kev zoo los tsom koj cov neeg tuaj saib. Yog tias koj xav tsom rau cov neeg tuaj saib tshwj xeeb, koj tuaj yeem siv qhov chaw thiab cov nyiaj tau los nruab nrab. Nrog ob qhov kev hloov pauv no, koj tuaj yeem nqaim koj cov neeg tuaj saib thaum txo qis kev siv nyiaj siv nyiaj. Ces, koj tuaj yeem nqaim koj qhov kev tshaj tawm los ntawm tsuas yog tsom rau cov neeg uas txaus siab rau koj cov khoom lossis kev pabcuam. Yog li, ua li cas koj txo koj cov neeg tuaj saib?

Kev sib tw qauv

A successful adwords campaign should target more than one demographic. Txawm hais tias koj cov ntsiab lus yuav cuam tshuam rau txhua tus neeg tuaj saib, tej zaum nws tsuas yog txaus siab rau ib pawg neeg xwb. Hauv qhov xwm txheej zoo li no, koj tuaj yeem siv automation los tsom rau pawg neeg pej xeem no. Los ntawm kev taug qab qhov ua tau zoo ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem kho koj lub tswv yim sib tw raws li. Dhau li, koj tuaj yeem teeb tsa automation cov cai kom tau txais kev ceeb toom thaum twg koj CPC nce lossis koj CPA poob.

Kev siv qhov kev sib tw automated yuav siv qhov kev kwv yees tawm ntawm kev tshaj tawm them nyiaj, tab sis yog tias koj xav tau cov txiaj ntsig zoo dua, koj yuav tsum ib txwm siv lub tswv yim kev twv twv. Thaum koj qhov kev sib tw sawv cev rau tus nqi koj txaus siab siv rau ib lo lus tseem ceeb, nws tsis txiav txim siab qhov qeb duas rau lo lus tseem ceeb ntawd. Qhov no yog vim Google tsis xav muab qhov tshwm sim saum toj kawg nkaus rau tus uas siv nyiaj ntau tshaj.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Piv txwv li, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Xwb, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Dhau li, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Piv txwv li, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Xwb, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Lwm qhov kev lag luam uas tshaj tawm hnub yog Cov Kev Pabcuam Neeg Siv Khoom, Raws li txoj cai, thiab Autos. Txaus siab heev, cov kev lag luam uas muaj kev hloov pauv siab tshaj plaws tsis tas yuav muaj cov khoom lag luam lossis cov kev pabcuam zoo tshaj plaws. Hloov chaw, lawv tej zaum yuav siv kev hloov dua siab tshiab-boosting tactics thiab sim nrog sib txawv.

Qhov nruab nrab PPC hloov pauv tus nqi yog hais txog 3.75% rau kev tshawb nrhiav, thiab 0.77% rau zaub network. Kev hloov pauv tus nqi sib txawv raws li kev lag luam, nrog Dating thiab Tus Kheej industries tsim 9.64% ntawm tag nrho cov kev hloov pauv ntawm AdWords thiab Kev Tshaj Tawm thiab Cov Khoom Siv Hauv Tsev racking li qis tshaj. Ntxiv rau, hloov pauv tus nqi rau Google Display Network yog qis dua li lwm yam kev lag luam. Qhov no tsis yog hais tias tsis muaj chaw rau kev txhim kho.

Kev hloov pauv siab yog ib yam uas feem ntau cov tuam txhab xav tau. Txawm tias nws tsis yooj yim sua kom ua tiav ib 10 tus nqi hloov dua siab tshiab, koj yuav tsum nco ntsoov tias koj tus nqi hloov pauv siab txaus los tsav cov txiaj ntsig tau zoo. Kev hloov pauv tus nqi hauv Adwords sib txawv thiab nws yog ib qho tseem ceeb los xaiv txoj hauv kev rau koj lub tuam txhab cov kev xav tau. Koj yuav tsum tsom rau tus nqi hloov dua siab tshiab ntawm 10% los yog ntau dua, uas yog suav tias yog ib qho txiaj ntsig zoo heev.

Txawm hais tias kev ua kom zoo ntawm qhov chaw zoo yog qhov tseem ceeb rau kev txhim kho koj tus nqi hloov pauv PPC, kuj tseem muaj cov ntsiab lus ntawm kev sib tw-sab uas yuav tsum tau ua kom zoo rau kev ua haujlwm zoo. Ua ntej, nco ntsoov tias koj xaiv qhov kev tshaj tawm thiab nplooj tsaws tsaws. Ces, txheeb xyuas koj cov neeg tuaj saib zoo tshaj plaws thiab cov platforms. Thib ob, xyuas kom koj optimize koj cov kev tshaj tawm rau cov clicks zoo. Kev hloov pauv tus nqi ntawm AdWords rau kev tshawb nrhiav thiab tso tawm yog nyob ntawm qhov nruab nrab rau kev tshaj tawm ecommerce, uas nruab nrab ntawm txog 1.66% thiab 0.89%. Thiab thaum kawg, xyuas kom meej tias koj cov lus tshaj tawm yog sync nrog koj lub vev xaib thiab cuam tshuam rau cov ntsiab lus ntawm koj lub xaib.

Setting up a campaign

In order to create a successful ad campaign, koj yuav tsum ua kom paub tseeb tias koj cov lus tseem ceeb yog tsom kom raug. Muaj ob peb kauj ruam uas koj tuaj yeem ua tau los txhim kho koj qhov kev tshaj tawm kev tshaj tawm. Qhov zoo siab tshaj plaws ntawm kev khiav Google Adwords phiaj los nqis tes yog optimizing koj cov ntawv tshaj tawm thiab tsaws nplooj ntawv. Cov kauj ruam tom ntej yog hloov mus rau Kev Txawj Ntse. Hauv hom no, koj tuaj yeem xaiv lub hom phiaj rau koj qhov kev sib tw, xws li kev hloov pauv, coj, los yog muag. Qhov chaw teeb tsa yuav qhia koj qhov kev tshaj tawm zoo tshaj plaws, yog li koj tuaj yeem xaiv qhov tshaj tawm zoo tshaj plaws uas yuav phim cov neeg tuaj saib lub hom phiaj. Txawm li cas los, yog tias koj tsis xav xaiv lub hom phiaj tshwj xeeb, koj tuaj yeem teem caij sib tw yam tsis muaj kev taw qhia lub hom phiaj.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ua raws li cov kauj ruam no, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Yog tias koj tshiab rau Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Nyem-los ntawm tus nqi, thiab Negative keywords. Hauv tsab xov xwm no, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Nqi ib nias

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ad ntawv, nplooj tsaws, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Tau txais CTR siab yuav ua rau Google ntseeg tias koj lub vev xaib muaj feem cuam tshuam rau cov lus tshawb nrhiav neeg ntaus.

Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tus nqi nruab nrab ntawm ib nias rau AdWords (CPC). Thaum tus lej no tuaj yeem sib txawv heev, nws feem ntau tsawg dua ib duas. Qhov nruab nrab CPC rau e-lag luam yog $0.88, zoo bid $5 rau ib lub sij hawm uas muaj feem xyuam rau hnub so thom khwm yuav unprofitable. Yog cov thom khwm $3, qhov nruab nrab CPC yuav qis dua. Koj yuav tsum nco ntsoov xyuas koj cov nqi nrog Google Spreadsheet lossis cov haujlwm zoo sib xws.

Txawm tias tus nqi siab ntawm AdWords, tseem tuaj yeem khaws koj cov peev nyiaj lag luam hauv kev txheeb xyuas. AdWords tso cai rau koj los txheeb xyuas koj cov neeg siv khoom raws qhov chaw nyob, lus, thiab ntaus ntawv. Ntxiv rau, koj tuaj yeem siv Google Pay kom them nyiaj ntau $1,000,000 hauv Adwords daim nqi. Koj tuaj yeem txuas ntxiv credit rau koj cov phiaj xwm tshaj tawm thiab them lawv txhua hli hauv daim ntawv sau nqi. Ntau tus tshaj tawm loj twb siv qhov kev xaiv no los them lawv cov neeg siv khoom.

Lwm qhov tseem ceeb uas yuav tau xav txog yog tus nqi ntawm koj cov phiaj xwm. Ntau qhov kev tshaj tawm ua tiav yog cov uas tau tsav ROI siab tshaj plaws, yam tsis muaj kev muag khoom lossis kev coj ua. Koj yuav tsum nco ntsoov tias cov nqi qis qis tsis tsim cov tsheb zoo. Yog li ntawd, koj qhov CPC siab tshaj plaws tsis yog tus nqi koj them, thiab koj tsuas yog them nyiaj txaus los tshem tawm Ad Qib pib thiab yeej koj cov neeg sib tw.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, koj yuav tsum siv lub tswv yim sib tw ntse. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. Qhov kev twv twv txiaj no suav nrog kev teeb tsa ntau dua rau cov ntsiab lus tshwj xeeb thiab tsuas yog siv rau cov ntsiab lus ntawd. Hom kev sib tw zoo li no yuav ua kom koj cov kev tshaj tawm tau txais kev pom ntau tshaj plaws.

Qhov kev sib tw no tuaj yeem siv los ua kom muaj kev hloov pauv ntau tshaj plaws. Nws yuav qhia kev tshaj tawm thaum tib neeg tshawb nrhiav koj lo lus tseem ceeb lossis qhov sib txawv ze. Txawm li cas los, nws kuj raug nqi. Koj yuav tsum siv cov tswv yim no tsuas yog tias koj cov peev nyiaj loj. Cov tswv yim no txuag koj ntau lub sijhawm vim tias nws ua haujlwm rau kev sib tw. Tab sis nws yuav tsis haum rau cov neeg uas tsis muaj sijhawm los tshawb fawb thiab sim cov tswv yim sib txawv. Txoj hauv kev zoo tshaj plaws los siv rau koj txoj kev sib tw yog nrhiav ib qho uas haum rau koj cov neeg tuaj saib lub hom phiaj thiab pob nyiaj siv.

Lub hom phiaj kom nce tus nqi hloov dua siab tshiab los ntawm kev nce qhov kev sib tw rau kev tshaj tawm uas yuav ua rau muaj kev hloov pauv ntau dua. Kev siv lub tswv yim no tuaj yeem txhim kho koj qhov kev sib tw ROI. Kev twv ntau dua yuav ua rau muaj kev nias ntau dua, tab sis nws yuav raug nqi koj nyiaj ntau dua yog tias nws tsis tsav kev hloov dua siab tshiab. Yog li, thaum xaiv qhov kev sib tw rau koj qhov kev sib tw Adwords, nco ntsoov tias lub tswv yim no tsis yog rau txhua tus tshaj tawm.

Qhov kev sib tw no zoo tagnrho rau cov neeg siv nrog cov hom phiaj tshwj xeeb. Yog tias koj tab tom sim ua kom koj nyem los ntawm tus nqi lossis qhov kev xav, saib CPM yog ib txoj hauv kev zoo kom ua tiav koj lub hom phiaj. Kev hloov pauv ntau dua koj tau txais rau tus nqi tshwj xeeb, koj yuav tau nyiaj ntau dua. Lub tswv yim kev sib tw no tseem yuav pab koj txhim kho koj lub hom phiaj kev lees paub thiab ua kom muaj kev paub txog hom lag luam. Yog li, siv cov tswv yim no los ua kom koj cov txiaj ntsig tau zoo tshaj plaws. Txawm li cas los, koj yuav tsum nco ntsoov tias tsis muaj ib qho me me haum rau txhua qhov kev daws teeb meem thaum nws los xaiv qhov kev sib tw.

Nyem-los ntawm tus nqi

Getting a high click-through rate in Adwords campaigns is a positive sign, tab sis yog tias koj qhov kev tshaj tawm tsis hloov cov neeg tuaj saib rau hauv cov neeg siv khoom them nyiaj, cov txiaj ntsig tau tsawg dua qhov txaus siab. Tsim cov kev tshaj tawm cuam tshuam uas lub hom phiaj yog cov ntsiab lus tseem ceeb yog qhov tseem ceeb rau kev nce kev nyem-los ntawm tus nqi, yog li nws yog ib qho tseem ceeb rau kev ntsuam xyuas txhua yam. Kev tshawb fawb lo lus tseem ceeb yog lwm qhov tseem ceeb, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam rau cov neeg nrhiav cov khoom lossis cov kev pabcuam koj muab.

Qhov nruab nrab nias-dhau tus nqi rau AdWords cov phiaj xwm yog nyob ib puag ncig 5% rau kev tshawb nrhiav thiab 0.5-1% rau zaub network. Nyem-los ntawm tus nqi yuav pab tau thaum rov tsim cov phiaj xwm tshiab, raws li lawv qhia txog kev txaus siab ntawm cov neeg siv khoom muaj peev xwm. Nyem-los ntawm tus nqi kuj tuaj yeem ntsuas los ntawm pes tsawg cov ntsiab lus rub tawm tus neeg siv tau txais. Ua kom yooj yim rau cov neeg siv khoom rub tawm koj cov ntsiab lus, raws li qhov no yuav ua rau kom cov neeg siv khoom txaus siab, thiab thaum kawg, lawv txoj kev yuav khoom koj cov khoom.

Txhawm rau kom nkag siab yuav ua li cas nce koj CTR, saib cov ntaub ntawv los ntawm ntau hom AdWords account. Piv txwv li, B2B cov nyiaj feem ntau muaj CTRs siab dua li B2C cov nyiaj. Cov nyiaj no feem ntau yuav tsim cov thawj coj tsim nyog thiab muag cov khoom muaj nqis. Cov nyiaj uas muaj CTRs qis tuaj yeem txheeb xyuas siv cov qauv ntawm lawv tus kheej cov nyiaj, uas txhais tau hais tias cov txiaj ntsig tsis tas yuav yog tus sawv cev ntawm ntau qhov nyiaj ntau dua.

Yog tias koj tab tom ua haujlwm nrhiav-ad phiaj xwm, koj tuaj yeem cia siab tias yuav tau txais CTR siab tshaj plaws hauv kev sib tham lossis kev lag luam mus ncig. Cov phiaj xwm hauv zos tuaj yeem ua rau koj CTR nce ntxiv, raws li cov neeg siv khoom hauv zos ntseeg cov khw muag khoom hauv zos. Txawm hais tias cov ntawv nyeem thiab cov duab tshaj tawm tej zaum yuav tsis zoo li cov uas siv rau tiam neeg, Cov ntaub ntawv tshaj tawm tuaj yeem txhawb kev xav paub thiab txhawb cov neeg saib kom nyem rau ntawm lawv. Nws yog ib qho tseem ceeb kom paub tias txhua lo lus tseem ceeb, ad, thiab cov npe muaj nws tus kheej CTR.

Cov ntsiab lus tsis zoo

There are a number of reasons to use negative keywords in Adwords. Kev siv lawv yuav pab koj tsom mus rau cov neeg tuaj saib muaj feem ntau thiab txo cov clicks khib. Ntxiv thiab, cov cuab yeej no yuav pab koj kom tsis txhob sib tw tawm tsam koj tus kheej lossis ua rau koj qhov kev xav. Yog li, Koj tuaj yeem siv cov ntsiab lus tsis zoo li cas? Koj tuaj yeem nyeem ntxiv kom paub seb vim li cas cov lus tsis zoo yog qhov tseem ceeb. Ntawm no yog ib co ntawm lawv:

Cov ntsiab lus tsis zoo yog xa mus rau lub hauv paus lossis cov lus tseem ceeb tshaj plaws ntawm cov lus tseem ceeb. Piv txwv li, yog koj yog tus kav dej, koj xav tshaj tawm rau cov neeg nrhiav koj cov kev pabcuam, tsis yog rau cov uas nrhiav haujlwm. Yog li ntawd, your core negative keyword is “plumber” thiab “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Lwm txoj hauv kev los txheeb xyuas cov ntsiab lus tsis zoo yog saib koj cov lus nug tshawb nrhiav. Siv daim ntawv qhia no, koj tuaj yeem txheeb xyuas cov lus nug tshawb nrhiav uas tsis cuam tshuam rau koj lub niche. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, yog tias koj muag lub txaj, tej zaum koj yuav xaiv los tshaj tawm lub txaj txaj rau txiv neej, tab sis koj xav tsom ntsoov rau cov poj niam. Rau txiv neej, txawm li cas los xij, cov ntsiab lus tsis zoo yuav tsis cuam tshuam li.

Txawm hais tias kev sib tw dav dav tsis siv rau cov kab lus sib tw, nws yuav tiv thaiv kev tshaj tawm los ntawm kev tshwm sim thaum cov lus nug muaj tag nrho cov lus tsis zoo thiab kab lus. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Cov phiaj xwm tshaj tawm tuaj yeem hloov pauv tsis tau vim tias lawv tsis tsom rau cov ntsiab lus zoo. Tiv thaiv qhov no, Nws yog ib qho tseem ceeb rau kev sim txhua yam ntawm koj qhov kev tshaj tawm. Kev tshawb nrhiav lo lus tseem ceeb yog lwm qhov tseem ceeb, kom koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam. Yog koj tsis ua li ntawd, koj yuav nkim nyiaj.

Koj tuaj yeem nce koj qhov kev nyem-dhau los ntawm kev ua koj qhov kev tshaj tawm raws li qhov ua tau. Sim tawm tswv yim txog qhov tshwj xeeb. Nco ntsoov tsom ntsoov rau koj qhov kev muag khoom tshwj xeeb thiab muab cov txiaj ntsig zoo rau koj cov neeg siv. Los ntawm kev ua kom yooj yim rau kev nqis tes ua, cov neeg yuav muaj feem ntau yuav nyem los ntawm koj qhov kev tshaj tawm. Nws kuj tseem yuav pab sau cov ntawv tshaj tawm. Ua raws li cov kauj ruam no, koj yuav ua tau zoo ntawm koj txoj hauv kev los tsim kev tshaj tawm nrog tus nqi nyem-los ntawm yam tsawg kawg nkaus 8%.

Yuav kom tau nyiaj los ntawm Adwords, koj yuav tsum paub yuav twv yuav ua li cas, yuav ua li cas optimize koj tshaj tawm, and how to use the Retargeting and keyword research tools. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas bid, teeb tsa tus qauv kev sib tw, thiab tsim kom muaj kev tshaj tawm. Txawm hais tias koj yog tus pib lossis tus neeg siv siab heev, cov ntaub ntawv no yog qhov tseem ceeb. Siv AdWords interface yog qhov yooj yim thiab ncaj nraim.

Nqi ib nias

While the cost per click for Adwords varies by industry, nws feem ntau yog tsawg dua $1 rau lo lus tseem ceeb. Hauv lwm qhov kev lag luam, CPC tej zaum yuav siab dua, raws li tus nqi nruab nrab ntawm ib nias yog nyob nruab nrab $2 thiab $4. Tab sis thaum koj tab tom nrhiav siv nyiaj rau kev tshaj tawm, koj yuav tsum xav txog ROI thiab. Ntxiv rau, tus nqi ib nias rau lo lus tseem ceeb hauv kev lag luam xws li kev pabcuam kev cai lij choj tuaj yeem muaj ntau dua $50, thaum CPC hauv kev lag luam mus ncig thiab tos txais qhua tsuas yog $0.30.

Cov qhab nia zoo yog lwm yam uas txiav txim siab tus nqi ib nyem. Qhov kev ntsuas no yog khi rau cov ntsiab lus thiab cov ntawv tshaj tawm. Cov qhab nia siab zoo qhia tau hais tias muaj feem cuam tshuam thiab yog li CPC qis dua. Ib yam li ntawd, CTR siab qhia tias cov ntsiab lus ntawm koj lub vev xaib muaj txiaj ntsig. Nws tseem qhia tau hais tias muaj feem cuam tshuam rau koj cov kev tshaj tawm. Raws li koj tau pom, CPC tuaj yeem nce ntxiv raws li kev sib tw rau lo lus tseem ceeb nce. Yog li, nco ntsoov ua kom zoo dua koj cov kev tshaj tawm kom tau txais txiaj ntsig zoo tshaj plaws ntawm lawv.

Koj tuaj yeem suav ROI ntawm AdWords los ntawm kev txheeb xyuas cov qauv kev lag luam. AdWords benchmarks pab koj tsim cov hom phiaj kev lag luam thiab npaj koj cov peev nyiaj. Piv txwv li, hauv kev lag luam vaj tse, kev lag luam nruab nrab rau CPC (Nyem dhau tus nqi) yog 1.91% rau lub network nrhiav, thaum nws yog 0.24% rau cov zaub network. Tsis hais txog koj qhov kev lag luam, Cov qauv ntsuas muaj txiaj ntsig zoo thaum teeb tsa koj cov peev nyiaj thiab cov hom phiaj.

CPC siab dua tsis tas yuav yog qhov kev tshaj tawm zoo dua lossis pheej yig dua. Koj tuaj yeem xaiv ntawm kev sib tw tsis siv neeg thiab kev twv twv. Kev sib tw tsis siv neeg yooj yim dua los teeb tsa, tshwj xeeb tshaj yog tias koj tshiab rau AdWords. Kev tuav pov hwm tso cai rau koj los tswj cov nyiaj tau los ntawm ib nias. Nws kuj yog qhov zoo tshaj plaws rau cov lag luam uas tshiab rau AdWords thiab tsis muaj kev paub ntau.

Geotargeting yog lwm txoj hauv kev zoo los txo tus nqi ib nyem thiab ua kom koj qhov kev siv tshaj tawm. Los ntawm kev tsom koj cov kev tshaj tawm raws li qhov chaw uas tus qhua nyob, qhov kev tawm tsam no tso cai rau koj los tsom rau cov neeg tuaj saib uas cuam tshuam tshaj plaws. Nyob ntawm hom kev lag luam, Geotargeting tuaj yeem txhawb CTR, txhim kho cov qhab nia zoo, thiab txo koj tus nqi ib Nyem. Nws yog ib qho tseem ceeb kom nco ntsoov tias ntau lub hom phiaj koj qhov kev tshaj tawm yog, qhov zoo dua koj lub tswv yim tshaj tawm yuav yog.

Kev sib tw qauv

You’ve probably heard about the different bidding models in Adwords. Tab sis ua li cas koj thiaj paub tias qhov twg yog qhov zoo tshaj plaws rau koj txoj kev sib tw? Ua ntej, koj yuav tsum xav txog koj lub hom phiaj phiaj xwm phiaj xwm. Puas yog koj tab tom sim txhawb kev hloov pauv? Yog li ntawd, Tom qab ntawd koj tuaj yeem siv CPC (nqi-ib-nias) kev sib tw. Los yog, koj puas xav thawb impressions lossis micro hloov dua siab tshiab? Koj muaj peev xwm txawm siv dynamic conversion mus txog qhovtwg.

Kev sib tw ntawm phau ntawv muaj kev tswj xyuas ntau dua li kev tshaj tawm lub hom phiaj. Ntxiv rau, koj tuaj yeem teeb tsa CPC siab tshaj plaws rau lo lus tseem ceeb thiab faib cov peev nyiaj tshwj xeeb. Kev sib tw ntawm tes yog siv sijhawm ntau dua, tab sis nws lav qhov kev siv tam sim ntawm kev hloov pauv. Txawm li cas los, automated bidding yog zoo tagnrho rau cov nyiaj loj. Nws tuaj yeem nyuaj rau saib xyuas thiab txwv koj lub peev xwm saib daim duab loj. Kev twv twv muab rau koj tswj granular thiab tuaj yeem yog qhov kev xaiv zoo yog tias koj tab tom sim ua kom zoo dua qhov kev ua tau zoo ntawm cov ntsiab lus tshwj xeeb.

Muaj ob qhov kev sib tw tseem ceeb hauv Adwords: Nqi-ib-nias (CPC) thiab nqi-ib-mille (CPM). Cov qub yog qhov ntau tshaj plaws thiab yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tsom rau cov neeg tuaj saib, thaum kawg yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tab tom nrhiav los tsim kom muaj kev sib tw loj. Txawm li cas los, ob hom phiaj xwm tuaj yeem tau txais txiaj ntsig los ntawm tus nqi-ib-mille kev sib tw qauv. Nws muab kev nkag siab txog pes tsawg qhov kev xav uas ib qho kev tshaj tawm zoo li yuav tau txais. Qhov no yog qhov tshwj xeeb tshaj yog pab rau kev lag luam mus sij hawm ntev.

Koj tuaj yeem saib xyuas koj cov lus tseem ceeb ua haujlwm los ntawm kev siv Google qhov kev hloov pauv dawb nrhiav cov cuab yeej. Google tus hloov dua siab tshiab mus txog qhovtwg yuav qhia koj raws nraim pes tsawg tus neeg siv khoom nyem rau ntawm koj qhov kev tshaj tawm. Koj tseem tuaj yeem taug qab cov nqi ib nyem kom paub seb cov ntsiab lus twg raug nqi koj nyiaj ntau dua. Cov ntaub ntawv no tuaj yeem pab koj txiav txim siab zoo. Nrog cov cuab yeej no ntawm koj pov tseg, koj yuav muaj peev xwm ua kom koj cov kev hloov siab los ntseeg thaum txo tus nqi ntawm txhua qhov nyem.

Lub hom phiaj CPA kev sib tw tsom rau kev tsav tsheb hloov pauv. Nrog hom kev sib tw no, qhov kev sib tw rau koj qhov kev sib tw yog teem raws li tus nqi-ib-tau txais (CPA). Hauv lwm lo lus, koj them rau txhua qhov kev xav uas tus neeg muaj peev xwm tau txais. Thaum CPA kev sib tw yog tus qauv nyuaj, paub txog koj CPA yuav tso cai rau koj los teeb tsa cov kev sib tw zoo tshaj plaws rau koj qhov kev sib tw. Yog li, koj tos dab tsi? Pib hnub no thiab ua kom koj qhov kev hloov pauv siab tshaj plaws nrog Adwords!

Retargeting

When you run a business, retargeting nrog Adwords yog ib txoj hauv kev zoo rau kev sib cuag nrog koj cov neeg siv khoom thiab ncav cuag cov tshiab. Nrog Google Adwords, koj tuaj yeem tso cov ntawv cim npe rau hauv koj lub xaib kom cov neeg uas yav dhau los tau mus xyuas koj lub xaib yuav pom cov tshaj tawm dua. Nws tuaj yeem siv thoob plaws cov kev sib raug zoo, ib yam nkaus. Qhov tseeb, txheeb cais qhia tias 6 tawm ntawm 10 Cov neeg nqa khoom pov tseg yuav rov qab los ua kom tiav lawv cov kev yuav khoom hauv 24 teev.

Retargeting ua haujlwm zoo tshaj plaws thaum koj tsom cov neeg tuaj saib zoo. Piv txwv li, yog tias koj qhov kev tshaj tawm kev lag luam rov qab yog tsom rau cov neeg uas twb tau yuav ib yam dab tsi los ntawm koj lub vev xaib, koj yuav tsum xaiv cov duab uas muaj qhov zoo thiab xav tias phim lub xaib. Cov neeg tau txais kev pab uas tau mus xyuas nplooj ntawv kab tshoob tiab muaj feem yuav yuav cov khaub ncaws ntau dua li cov neeg uas tau mus xyuas qhov chaw xwb. Qhov no tuaj yeem pab koj ua koj qhov kev tshaj tawm cuam tshuam rau cov khoom koj muag.

Ib txoj hauv kev zoo los siv retargeting ntawm social media yog siv Facebook. Tsis tsuas yog qhov no yog txoj hauv kev zoo los tsim cov thawj coj, Nws kuj yog ib txoj hauv kev zoo los tsim kom muaj Twitter hauv qab no. Twitter muaj ntau dua 75% cov neeg siv mobile, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm yog mobile-phooj ywg. Retargeting nrog Adwords yog ib txoj hauv kev zoo los xyuas kom meej tias koj tau txais kev nyiam ntawm koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom.

Retargeting nrog Adwords kuj tuaj yeem pab koj tsom rau cov neeg tuaj saib tshwj xeeb. Piv txwv li, yog tias tus qhua tuaj xyuas koj lub vev xaib thiab tom qab ntawd yuav khoom, koj tuaj yeem tsim cov neeg tuaj saib uas phim tus neeg ntawd. AdWords mam li tso tawm cov tshaj tawm rau tus neeg ntawd thoob plaws Google Display Network. Rau qhov ua tau zoo tshaj plaws, ntu koj lub vev xaib cov neeg tuaj saib ua ntej los ntawm kev sib piv lawv cov pej xeem. Thaum koj ua li ntawd, koj tuaj yeem tsom koj qhov kev rov ua lag luam rov qab rau cov hom tshwj xeeb ntawm cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

To make the most of your ad campaign, koj yuav tsum paub yuav ua li cas los tsim cov ntsiab lus tseem ceeb. Cov ntsiab lus lag luam yog lub ntsiab lus tseem ceeb niaj hnub no. Tsim cov ntsiab lus uas yuav nyiam cov neeg siv khoom, Koj yuav tsum tshawb fawb cov ntsiab lus ntsig txog koj lub niche thiab ntsaws rau hauv Google. Taug qab pes tsawg qhov kev tshawb fawb tau ua rau cov ntsiab lus no hauv ib hlis, thiab pes tsawg zaus tib neeg nyem rau ntawm kev tshaj tawm rau cov ntsiab lus no. Ces, tsim cov ntsiab lus nyob ib ncig ntawm cov kev tshawb fawb nrov. Txoj kev no, koj yuav tsis tsuas yog tsim cov ntsiab lus zoo rau koj cov neeg siv khoom, tab sis koj kuj tseem yuav muaj txoj hauv kev zoo dua los ua qib siab dua.

Txoj hauv kev zoo tshaj plaws los pib koj qhov kev tshawb fawb lo lus tseem ceeb yog los tsim tus neeg yuav khoom, los yog cov neeg siv khoom zoo tagnrho. Tsim tus neeg yuav khoom los ntawm kev txheeb xyuas cov yam ntxwv, cuam ​​tshuam, thiab kev yuav tus cwj pwm ntawm koj cov neeg siv khoom zoo. Raws li cov ntaub ntawv no, koj tuaj yeem nqaim cov npe ntawm cov ntsiab lus tseem ceeb. Thaum koj muaj tus neeg yuav khoom, koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb los nrhiav cov ntsiab lus tseem ceeb tshaj plaws. Ces, koj yuav paub tias leej twg muaj qhov zoo tshaj plaws ntawm qeb duas.

Raws li tau hais los saum no, Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb ntawm AdWords yog nyob rau ntawm lub hom phiaj. Google tab tom tsom rau cov neeg siv uas nquag nrhiav kev daws teeb meem. Cov neeg nrhiav lub tuam txhab lag luam hauv London yuav tsis pom koj qhov kev tshaj tawm, thaum cov browsing nyob rau hauv ib tug zam magazine tej zaum yuav browsing rau kev kawm. Los ntawm kev siv kab lus sib tw cov ntsiab lus, koj yuav tau txais cov neeg siv khoom uas tab tom nrhiav rau qhov koj tab tom muab. Cov neeg tshawb nrhiav no yuav muaj feem ntau yuav nyem rau ntawm koj qhov kev tshaj tawm yog tias lawv tuaj yeem txheeb xyuas nrog nws.

Koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom pom cov kab lus twg muaj cov ntaub ntawv tshawb fawb tshaj plaws, thiab pes tsawg zaus ib lub sij hawm tau tshawb nrhiav rau txhua lub hlis. Ntxiv nrog rau qhov ntim nrhiav txhua hli, koj tuaj yeem saib cov ncauj lus hauv lub sijhawm tiag tiag, suav nrog Google Trends cov ntaub ntawv thiab koj cov pej xeem hauv zos. Nrog qhov no, koj tuaj yeem txiav txim siab seb ib kab lus puas muaj kev tshawb nrhiav siab thiab seb nws tab tom nce lossis nce. Thaum koj qhov kev tshawb fawb lo lus tseem ceeb tiav, koj yuav muaj cov npe ntawm cov ntsiab lus tseem ceeb rau lub hom phiaj rau koj qhov kev tshaj tawm.

Yog tias koj yog tus tswv lag luam, you’ve probably used Google’s Adwords platform to advertise your business. Muaj ntau ntau txoj hauv kev los tsim koj tus account kom paub meej tias koj tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj. Hauv tsab xov xwm no, peb yuav tham txog cov hauv paus ntsiab lus ntawm kev sib tw ntawm cov cim kev lag luam, tsom koj cov neeg tuaj saib siv cov lus sib tw, thiab taug qab kev hloov pauv. Kab lus no yog npaj los muab koj cov kev paub tsim nyog los ua kom muaj txiaj ntsig zoo ntawm koj cov kev tshaj tawm hauv Google lub platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Ua ntej, koj tsuas yog raug them thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Thib ob, txoj kev tshaj tawm no tso cai rau koj taug qab cov txiaj ntsig ntawm koj cov phiaj xwm tshaj tawm. Txoj kev ntawd, koj tuaj yeem txiav txim siab paub ntau ntxiv txog cov nyiaj uas koj siv rau kev tshaj tawm. Tab sis Google Adwords tsis yog tib txoj hauv kev tshaj tawm hauv Google. Kom paub tseeb tias nws ua haujlwm rau koj txoj haujlwm, koj yuav tsum nkag siab tias qhov kev tshaj tawm platform no ua haujlwm li cas.

AdWords ua haujlwm nrog Google Display Network, uas leverages Google lub network ntawm peb-tog websites. Koj qhov kev tshaj tawm tuaj yeem tshwm rau sab saum toj ntawm koj lub vev xaib, nyob rau hauv lub sidebar, ua ntej YouTube yeeb yaj duab, los yog nyob qhov twg. Lub platform kuj muaj peev xwm tso tshaj tawm ntawm mobile apps thiab Gmail. Koj yuav tsum sau npe koj cov cim lag luam ua ntej koj tuaj yeem pib tshaj tawm hauv Google. Qhov no txhais tau tias koj yuav them tsawg dua ib nyem thiab tau txais qhov chaw tshaj tawm zoo dua.

Kev tshaj tawm ntawm Google's Adwords platform yog qhov yooj yim siv. Muaj ntau txoj hauv kev los ua kom koj cov peev nyiaj siv tau, suav nrog nce koj kev siv nyiaj thaum pom cov txiaj ntsig. Ua kom koj txoj kev vam meej, txiav txim siab ntiav ib tus kws pab tswv yim los yog Google Certified los pab koj. Tsis muaj laj thawj yog vim li cas koj yuav tsum tsis txhob sim nws, raws li nws yog ib qho txiaj ntsig zoo los xa tawm cov phiaj xwm tshaj tawm. Thiab nco ntsoov, yog tias koj tau txais cov txiaj ntsig, koj tuaj yeem nce koj cov peev nyiaj yav tom ntej.

Kev tshaj tawm ntawm Google's Adwords platform yog txoj hauv kev muaj zog heev kom ncav cuag cov neeg siv khoom muaj peev xwm thoob plaws ntiaj teb. Nws qhov system yog qhov tseem ceeb ntawm kev sib tw, thiab koj twv ntawm cov ntsiab lus tshwj xeeb thiab kab lus. Thaum koj tau xaiv koj cov lus tseem ceeb thiab muaj qhov qhab nia zoo, koj qhov kev tshaj tawm yuav raug tso tawm rau pem hauv ntej ntawm cov txiaj ntsig tshawb fawb. Thiab qhov zoo tshaj plaws yog, nws tsis raug nqi ntau, thiab koj tuaj yeem pib phiaj xwm sai li sai tau hnub no!

Bid on trademarked keywords

Until recently, koj tsis tuaj yeem twv ntawm tus neeg sib tw cov npe tseem ceeb hauv Google Adwords. Qhov ntawd hloov hauv 2004, thaum Google qhia txog kev sib tw lo lus tseem ceeb sib tw. Qhov kev txiav txim siab hauv kev pom zoo ntawm Google, uas muaj txoj cai tso cai rau cov neeg sib tw siv lawv cov cim lag luam hauv daim ntawv tshaj tawm, emboldened ntau tus lag luam rivals siv lawv tus kheej lub npe nrov hauv kev tshaj tawm. Tam sim no, txawm li cas los xij, txoj cai no raug thim rov qab.

Ua ntej koj twv ntawm cov cim lag luam lo lus tseem ceeb, xyuas kom koj muaj kev tso cai siv nws. Google muaj cov lus qhia yooj yim nrhiav kev tshaj tawm uas siv rau cov cim lag luam. Thaum sib tw ntawm tus neeg sib tw lub npe, zam suav nrog tus neeg sib tw lub npe hauv daim ntawv tshaj tawm. Ua li ntawd yuav ua rau cov qhab nia qis dua. Txawm yog vim li cas, nws yog ib qho kev xyaum zoo kom muaj txoj haujlwm tseem ceeb hauv kev tshawb nrhiav.

Qhov laj thawj loj tshaj plaws kom tsis txhob twv ntawm cov ntsiab lus lag luam yog tias nws yuav nyuaj rau kev paub qhov txawv ntawm cov txiaj ntsig kev tshawb fawb organic thiab kev tshaj tawm them nyiaj. Txawm li cas los, yog tias koj lub cim lag luam tau sau npe nrog Google, nws tuaj yeem siv rau ntawm qhov chaw xov xwm. Cov nplooj ntawv tshuaj xyuas yog ib qho piv txwv ntawm qhov no. Cov npe loj kuj siv lawv cov cim lag luam hauv lawv daim ntawv tshaj tawm, thiab lawv nyob hauv lawv txoj cai ua li ntawd. Cov tuam txhab no tau mob siab rau nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb rau lawv cov khoom lag luam thiab cov kev pabcuam.

Cov cim lag luam muaj txiaj ntsig. Tej zaum koj yuav xav siv lawv hauv koj cov ntawv tshaj tawm los txhawb koj cov khoom. Txawm hais tias lawv yuav nyuaj rau siv hauv kev tshaj tawm, lawv tseem ua tau nyob rau qee qhov. Cov ntsiab lus tiv thaiv kev lag luam yuav tsum tau siv rau cov ntaub ntawv xov xwm, zoo li blog. Koj yuav tsum muaj nplooj ntawv tsaws uas muaj cov ntsiab lus ua lag luam thiab yuav tsum ua kom pom tseeb tias koj lub hom phiaj kev lag luam yog dab tsi. Yog tias koj muag cov khoom, koj yuav tsum hais qhov no kom meej thiab qhia tus nqi lossis qhov txuas rau kev yuav khoom.

Yog tias koj cov neeg sib tw siv lub npe lag luam, koj yuav tsum twv rau cov nqe lus hauv Adwords. Lwm yam, koj tuaj yeem ntsib cov qhab nia qis dua thiab tus nqi ib zaug. Ntxiv mus, koj cov neeg sib tw yuav tsis paub txog koj lub npe lag luam thiab yuav tsis muaj qhov qhia tias koj tab tom twv rau lawv. Lub sijhawm no, kev sib tw yuav yog kev sib tw ntawm tib lub ntsiab lus. Koj tuaj yeem sim ua kom nws taw tes siv koj tus kheej lub npe lag luam raws li cov lus tseem ceeb ntawm kev lag luam.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, kab lus sib tw ua rau koj tswj tau ntau dua. Nrog cov lus sib dhos, tsuas yog koj qhov kev tshaj tawm yuav tshwm sim thaum ib tus neeg ntaus ib kab lus, suav nrog txhua qhov sib txawv thiab lwm cov lus ua ntej lossis tom qab koj lo lus tseem ceeb. Piv txwv li, koj tuaj yeem npaj cov kev pabcuam nyom nyom los ntawm qhov chaw thiab saib cov npe ntawm cov kev pabcuam hauv zos thiab lawv cov nqi raws caij nyoog. Kev siv cov lus sib dhos, txawm li cas los xij, yog kim tshaj qhov sib tw dav, yog li nws tsim nyog xav txog lwm yam kev xaiv.

Kev siv kab lus sib tw tuaj yeem ua rau CTR thiab hloov pauv, thiab tuaj yeem txo qhov kev siv nyiaj khib nyiab. Lub downside rau kab lus sib tw yog tias nws txwv koj qhov kev siv nyiaj rau kev tshawb fawb uas muaj koj cov lus tseem ceeb, uas tuaj yeem txwv koj qhov ncav cuag. Yog tias koj tab tom sim cov tswv yim tshiab, txawm li cas los xij, Kev sib tw dav tuaj yeem yog qhov kev xaiv zoo tshaj plaws. Qhov teeb tsa no tso cai rau koj sim tawm cov tshaj tawm tshiab thiab pom tias ua haujlwm li cas. Thaum nws los txog rau kev ua yeeb yam, koj yuav xav kom paub tseeb tias koj tab tom tsom cov neeg tuaj saib zoo nrog cov lus tseem ceeb.

Yog tias koj tab tom tshaj tawm cov khoom lag luam lossis kev pabcuam uas nrov tshaj plaws, ib lo lus tseem ceeb sib tw yog ib txoj hauv kev zoo los tsom rau pab pawg no. Cov kab lus sib tw ua haujlwm los ntawm kev ua kom ntseeg tau tias koj cov lus tshaj tawm tsuas yog qhia rau cov neeg uas tau tshawb nrhiav lo lus tseem ceeb lossis kab lus. Qhov tseem ceeb yog kom paub tseeb tias cov kab lus koj siv nyob rau hauv qhov tseeb kom nws tshwm nyob rau hauv cov kev tshawb fawb saum toj kawg nkaus. Txoj kev no, koj yuav tsis txhob nkim koj cov peev nyiaj tshaj tawm ntawm kev tsheb tsis sib xws.

Cov kab lus sib tw tuaj yeem pab koj txheeb xyuas cov neeg siv khoom tshawb nrhiav los txiav txim siab hom lus tseem ceeb uas lawv tab tom nrhiav. Nws muaj txiaj ntsig tshwj xeeb yog tias koj tab tom nrhiav rau cov neeg siv khoom tshwj xeeb. Siv cov lus sib tw hauv Adwords yuav txo qis koj cov neeg tuaj saib lub hom phiaj thiab txhim kho kev ua tau zoo ntawm koj qhov kev tshaj tawm. Thiab, thaum koj siv nws kom raug, koj yuav pom qhov rov qab ntau dua ntawm kev siv tshaj tawm. Thaum koj tau ua tiav cov txheej txheem no, koj tuaj yeem ua tiav koj lub hom phiaj sai dua thiab muaj tseeb dua li yav dhau los.

Lwm txoj hauv kev los tsom cov tib neeg yog tsim cov npe affinity. Cov npe no tuaj yeem suav nrog txhua tus neeg tuaj saib lub vev xaib lossis cov neeg uas tau ua tshwj xeeb hauv koj lub vev xaib. Nrog cov npe affinity, koj tuaj yeem tsom cov neeg siv tshwj xeeb raws li lawv nyiam. Thiab, yog tias koj muaj ib yam khoom uas tib neeg tau yuav tsis ntev los no, koj tuaj yeem siv qhov ntawd los tsom lawv nrog kev tshaj tawm. Lwm zaus koj tsim cov neeg tuaj saib tshiab, nco ntsoov siv daim ntawv teev npe affinity.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, koj tuaj yeem xav txog kev siv cov kab lus sib tw hloov pauv tsis yog qhov sib tw dav. Cov kev hloov kho no tau raug siv hauv kev tshawb nrhiav nyiaj txiag txij thaum pib ntawm cov channel, thiab lawv tso cai rau koj kom meej meej dua thaum tso koj cov ntawv tshaj tawm. Txawm hais tias qhov no yuav zoo li lub tswv yim zoo, ntau tus neeg tshaj tawm txhawj xeeb txog kev nkim lawv cov kev tshaj tawm yog tias lawv tsis hloov lawv cov ntsiab lus dav dav. Ntxiv rau, cov kab lus sib tw lo lus tseem ceeb tuaj yeem ua rau koj qhov kev tshaj tawm rau kev tshawb nrhiav tsis tau, txo qhov cuam tshuam ntawm koj qhov kev tshaj tawm.

Another way to optimize your keyword phrases is to add “+” to individual words. Qhov no yuav qhia Google tias lo lus koj xav tau lub hom phiaj yuav tsum tau siv hauv kev tshawb nrhiav. Piv txwv li, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, es tsis yog general.

Txhawm rau nce CTR thiab hloov pauv tus nqi, it’s imperative to include numbers into the headline of your ads. Kev tshawb fawb qhia tau hais tias suav nrog cov lej rau hauv kab ntawv xov xwm ntawm koj qhov kev tshaj tawm nce CTR los ntawm 217%. Tab sis qhov ntawd tsis tau txhais hais tias koj yuav tsum reinvent lub log. Qhov ua kom yuam kev yog ua kom muaj txiaj ntsig zoo thiab sib ntsib yam tsis tau rov tsim lub log. Thaum cov tshaj tawm ntse tuaj yeem nce CTR, lawv tuaj yeem raug nqi. Yog li, cia peb saib qee cov tswv yim yooj yim tab sis muaj txiaj ntsig.

Tshawb nrhiav lo lus tseem ceeb

Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov phiaj xwm AdWords, koj yuav tsum ua kev tshawb fawb lo lus tseem ceeb. Cov ntsiab lus tseem ceeb tuaj yeem xaiv raws li lawv qhov chaw, tus nqi ib nias, thiab nrhiav ntim. Google Keyword Planner yog cov cuab yeej pub dawb uas koj tuaj yeem siv rau lub hom phiaj no. Los ntawm kev siv cov cuab yeej no, koj tuaj yeem txiav txim siab qhov nruab nrab ntawm cov kev tshawb fawb ib lo lus tseem ceeb tau txais txhua lub hlis thiab tus nqi ib nyem rau txhua lo lus tseem ceeb. Google Keyword Planner kuj qhia txog cov ntsiab lus tseem ceeb uas koj tuaj yeem siv los tsim cov phiaj xwm phiaj xwm ntau dua.

Thaum koj muaj cov npe ntawm cov lus tseem ceeb, Nws yog lub sijhawm los ua qhov tseem ceeb rau lawv. Tsom ntsoov rau ib txhais tes ntawm cov ntsiab lus nrov tshaj plaws. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Txawm li cas los, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. Nws tseem tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb xws li SEMrush kom paub seb muaj pes tsawg cov txiaj ntsig tshwm sim ntawm SERP.

Lwm lub cuab yeej uas pub dawb thiab tuaj yeem siv los ua kev tshawb fawb lo lus tseem ceeb yog Ahrefs. Nws yog qhov chaw zoo pib, as it allows you to view your competitors’ website traffic, kev sib tw, thiab keyword volume. Koj tuaj yeem pom cov vev xaib hom twg yog qeb rau cov lus tseem ceeb thiab txheeb xyuas lawv cov tswv yim. Qhov no yog qhov tseem ceeb, vim tias cov ntsiab lus no yog qhov koj xav tau qeb duas hauv Google. Txawm li cas los, Nws tsis yog ib txwm yooj yim los qhia cov kev tshawb pom no rau lwm tog neeg.

Siv Google Lub Ntsiab Lus Planner tso cai rau koj pom cov ntawv tshawb fawb los ntawm lub hli, uas tuaj yeem pab koj tsom koj cov kev tshaj tawm nrog cov ntsiab lus tshwj xeeb. Cov phiaj xwm lo lus tseem tso cai rau koj pom cov ntsiab lus zoo sib xws. Cov cuab yeej no tseem qhia koj cov naj npawb ntawm cov neeg tshawb nrhiav lo lus tseem ceeb raws li koj qhov kev txwv. Koj tseem tuaj yeem siv Google's Keyword Planner kom pom cov ntsiab lus twg tau sib tw rau tib lo lus tseem ceeb li koj li.. Cov cuab yeej no yuav muab koj lub tswv yim ntawm cov lus tseem ceeb tshaj plaws thiab pab koj nrhiav qhov zoo tshaj plaws rau koj cov phiaj xwm tshaj tawm.

Kev sib tw qauv

The cost-per-click (CPC) Lub tswv yim tuaj yeem tsim cov txiaj ntsig qis dua li CPM, tshwj xeeb tshaj yog rau cov tshaj tawm uas nyob hauv qab lub quav. Txawm li cas los, CPM ua haujlwm zoo tshaj plaws thaum kev paub txog hom yog koj lub hom phiaj tseem ceeb. Phau ntawv CPC kev sib tw tsom rau kev teeb tsa kev twv rau cov ntsiab lus tshwj xeeb. Hauv cov qauv no, koj tuaj yeem siv kev twv ntau dua rau cov lus tseem ceeb no kom pom qhov pom tseeb. Txawm li cas los, txoj kev no tuaj yeem siv sijhawm ntev.

Adwords tso cai rau koj los hloov koj qhov kev sib tw los ntawm kev sib tw thiab qib pab pawg. Cov kev hloov pauv no yog hu ua bid modifiers. Cov kev hloov pauv hloov pauv muaj rau Platform, Hom kev sib tham, thiab PreferredContent. Cov no yog tswj hwm ntawm qib ad pawg los ntawm AdGroupCriterionService. Ib yam li ntawd, Kev sib tw-theem kev hloov pauv tuaj yeem ua los ntawm CampaignBidModifierService. Google kuj muab API rau cov kev hloov kho no.

Qhov kev tso npe ua ntej yog hu ua Broad Match. Hom no qhia koj qhov kev tshaj tawm ntawm nplooj ntawv tshawb fawb rau txhua lo lus tseem ceeb, suav nrog cov lus sib dhos thiab cov kev tshawb nrhiav ntsig txog. Thaum txoj kev no ua rau muaj ntau qhov kev xav, nws kuj muaj tus nqi siab dua. Lwm hom kev sib tw muaj xws li Exact Match, Lus sib phim, thiab Negative Match. Feem ntau, qhov tshwj xeeb tshaj koj qhov kev sib tw, tus nqi qis dua koj yuav yog.

Tus qauv Kev Sib Tw rau Adwords siv ntau hom kev siv los pab koj txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, koj tuaj yeem teeb tsa qhov siab tshaj plaws rau ib lo lus tseem ceeb, tom qab ntawd kho koj qhov kev twv raws li pes tsawg qhov kev hloov pauv uas koj tau txais. Yog tias koj tau txais kev muag khoom, AdWords yuav nce koj qhov kev twv raws li qhov ntawd. Rau cov neeg siv ntau tshaj, koj kuj siv tau dynamic conversion mus txog qhovtwg.

Target CPA twv yog ib hom kev tshaj tawm tswv yim uas tsom rau kev tsav tsheb hloov. Nws teeb tsa kev sib tw rau kev sib tw raws li CPA (Nqi rau Kev Tau Txais), uas yog tus nqi kom tau txais ib tus neeg siv khoom. Cov qauv no tuaj yeem nyuaj yog tias koj tsis paub koj tus nqi yuav khoom (CPA) los yog pes tsawg qhov kev hloov pauv koj qhov kev tshaj tawm tsav. Txawm li cas los, qhov ntau koj paub txog CPA, qhov ntau koj yuav paub yuav ua li cas teem koj cov kev sib tw raws li.

Kev twv twv txiaj kuj yog ib qho kev xaiv kom nce clicks, kev xav, thiab video views. Xaiv lub tswv yim no yuav tso cai rau koj tswj koj cov peev nyiaj thaum txhawb ROI ntawm koj cov phiaj xwm. Txawm li cas los, koj yuav tsum nco ntsoov tias phau ntawv twv yuav tsis pom zoo rau txhua qhov kev sib tw. Ib qho kev xaiv tsim nyog dua yuav yog siv qhov kev hloov pauv siab tshaj plaws, uas yog tes-tawm thiab yuav tsum tau siv zog tsawg dua. Koj tuaj yeem nce koj cov peev nyiaj txhua hnub yog tias koj pom tias koj qhov kev siv nyiaj nruab nrab qis dua koj cov peev nyiaj txhua hnub.

Quality scores

To improve your Quality Scores in Adwords, koj yuav tsum tau xyuam xim rau tej yam tseem ceeb. Cov xwm txheej no cuam tshuam rau koj qhov qhab nia zoo ntawm tus kheej thiab sib sau ua ke, thiab tej zaum yuav xav tau kev hloov kho rau koj lub vev xaib. Cov npe hauv qab no yog qee yam uas yuav tsum xav txog txhawm rau txhim kho koj cov qhab nia Zoo:

Koj cov qhab nias zoo yog ncaj qha ntsig txog seb koj qhov kev tshaj tawm ua tau zoo npaum li cas. High Quality Score txhais ua ib qho kev paub siv zog. Kev nce koj cov qhab nia zoo kuj yog ib lub tswv yim zoo vim nws yuav pab koj txhawb koj qhov Ad Rank thiab txo koj cov nqi ib nyem.. Txawm hais tias koj tab tom xav kom pom kev pom ntau dua ntawm Google lossis qis dua CPC, Cov qhab nias zoo yuav cuam tshuam rau kev ua tau zoo ntawm koj qhov kev tshaj tawm dhau sijhawm. Ntxiv rau qhov no, Cov qhab nia zoo siab yuav txhim kho koj qhov kev tshaj tawm tso rau hauv kev tshawb fawb thiab txo koj tus nqi ib nyem.

Koj tuaj yeem txhim kho koj cov qhab nia Zoo los ntawm kev ua kom zoo dua koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb. Cov ntsiab lus tseem ceeb yog hais txog qhov ze koj qhov kev tshaj tawm zoo li cas rau tus neeg siv cov lus nug tshawb fawb. Koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb yog ntsuas los ntawm Kev Ntsuas Zoo, thiab yuav txiav txim siab seb koj qhov kev tshaj tawm raug tso tawm li cas. Koj qhov kev tshaj tawm yuav tsum qhia cov neeg siv khoom uas lawv tuaj yeem xav tau los ntawm koj lub lag luam, muab ib qho kev hu kom ua, thiab txaus nyiam rau cov neeg siv ntawm txhua yam khoom siv.

Peb yam uas cuam tshuam rau koj tus as khauj Zoo yog: qhov xav tau clickthrough tus nqi (CTR), tsaws nplooj ntawv kev paub (LE), thiab kev tshaj tawm qhov cuam tshuam rau tus neeg tshawb nrhiav lub hom phiaj. Thaum koj sib piv cov qhab nia ntawm cov lus tseem ceeb uas tshwm nyob rau hauv pawg ad sib txawv, koj yuav pom tias Cov qhab nia zoo rau cov ntsiab lus yuav txawv ntawm tib lo lus tseem ceeb hauv lwm pawg tshaj tawm. Cov laj thawj rau qhov no suav nrog kev tshaj tawm sib txawv, nplooj ntawv tsaws, demographic hom phiaj, thiab ntau dua. Yog tias koj qhov kev tshaj tawm tau txais qhab nia Zoo, koj yuav muaj kev nkag siab zoo dua li cas cov qhab nia zoo yog xam. Cov txiaj ntsig ntawm qhov kev txheeb xyuas no tau tshaj tawm hauv Google lub vev xaib thiab tau hloov kho txhua ob peb hnub.

Hauv Adwords auction, koj cov qhab nias zoo cuam tshuam rau qib ntawm koj qhov kev tshaj tawm thiab tus nqi ib nyem. Koj yuav pom tias CPC qis dua txhais tau tias siv nyiaj tsawg dua ib nyem. Cov qhab nias zoo yuav tsum raug txiav txim siab rau koj qhov kev twv. Qhov siab dua koj cov qhab nia zoo, qhov ntau dua koj yuav tshwm sim hauv koj qhov kev tshaj tawm. Nyob rau hauv lub ad auction, CPC siab dua yuav ua kom tau nyiaj ntau dua rau lub tshuab tshawb nrhiav.

Cost

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Tus nqi ib nyem lossis CPC yog tus nqi uas tswj hwm los ntawm Google Adwords siv qhov ntsuas hu ua qhov siab tshaj plaws CPC. Qhov kev ntsuas no tso cai rau cov neeg tshaj tawm los tswj lawv cov kev sib tw raws li cov nyiaj uas lawv tuaj yeem siv tau rau txhua qhov nyem. Tus nqi ntawm txhua qhov nias yog nyob ntawm qhov loj ntawm koj lub lag luam thiab kev lag luam koj nyob hauv.

Kom nkag siab txog tus nqi ntawm PPC software, koj yuav xav txog seb koj yuav faib koj cov peev nyiaj li cas. Koj tuaj yeem faib qee yam ntawm koj cov peev nyiaj mus rau mobile thiab desktop tshaj tawm, thiab koj tuaj yeem tsom rau qee yam khoom siv mobile kom nce kev hloov pauv. Tus nqi ntawm PPC software feem ntau yog raws li tus qauv kev tso npe, yog li nco ntsoov qhov tseem ceeb ntawm tus nqi ntawm kev tso npe. WordStream muaj cov phiaj xwm them ua ntej thiab daim ntawv cog lus rau lub hlis. Koj yuav pom nws yooj yim rau pob nyiaj siv rau PPC software li no, tsuav koj nkag siab cov ntsiab lus thiab cov xwm txheej.

Txoj kev tshaj plaws rau kev txiav txim siab tus nqi ntawm Adwords yog tus nqi ib nyem (PPC). Nws yog qhov zoo tshaj plaws siv thaum koj xav tau lub hom phiaj tshwj xeeb rau cov neeg tuaj saib thiab tsis tsom mus rau qhov loj ntawm cov tsheb khiav txhua hnub. Tus nqi ib mille, los yog CPM, txoj kev sib tw yog pab tau rau ob hom kev sib tw. CPM muab kev nkag siab rau koj txog tus naj npawb ntawm cov kev xav uas koj tshaj tawm tau txais, uas yog ib qho tseem ceeb thaum tsim kev lag luam mus sij hawm ntev.

Raws li tus naj npawb ntawm cov neeg sib tw hauv is taws nem tseem nce ntxiv, tus nqi ntawm Adwords tau tawm ntawm tes. Tsuas yog ob peb xyoos dhau los, them rau clicks tseem yog tus nqi qis. Tam sim no, nrog ntau tus neeg twv ntawm Adwords, nws muaj peev xwm rau cov lag luam tshiab siv EUR5 ib nyem ntawm qee cov ntsiab lus. Yog li, Koj tuaj yeem zam kev siv nyiaj ntau npaum li cas ntawm koj cov phiaj xwm Adwords? Muaj ntau txoj hauv kev los tswj cov nqi cuam tshuam nrog Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, nyeem tsab xov xwm no. Kab lus no yuav mus dhau Cov Nqi, Cov txiaj ntsig, Targeting thiab Keywords. Thaum koj nkag siab peb lub ntsiab lus yooj yim no, koj yuav npaj tau pib. Thaum koj npaj tau pib, tshawb xyuas qhov kev sim dawb. Koj tuaj yeem rub tawm Adwords ad software ntawm no. Tom qab ntawd koj tuaj yeem pib tsim koj tus account.

Tus nqi

Google spends more than $50 lab ib xyoos ntawm AdWords, nrog cov tuam txhab pov hwm thiab tuam txhab nyiaj txiag them tus nqi siab tshaj plaws. Ntxiv rau, Amazon siv nyiaj ntau heev thiab, siv nyiaj ntau dua $50 lab txhua xyoo ntawm AdWords. Tab sis tus nqi tiag tiag yog dab tsi? Koj yuav qhia li cas? Cov hauv qab no yuav muab tswv yim dav dav rau koj. Ua ntej, koj yuav tsum xav txog CPC rau txhua lo lus tseem ceeb. Qhov tsawg kawg nkaus CPC ntawm tsib xees tsis suav tias yog cov lus tseem ceeb uas tus nqi siab. Cov lus tseem ceeb tshaj plaws tuaj yeem raug nqi ntau npaum li $50 ib nias.

Lwm txoj hauv kev los kwv yees tus nqi yog los ntawm kev suav tus nqi hloov pauv. Tus lej no yuav qhia tias tus neeg tuaj saib ua haujlwm li cas. Piv txwv li, koj tuaj yeem teeb tsa tus lej tshwj xeeb los taug qab email subscriptions, thiab Adwords servers yuav ping servers txhawm rau txheeb xyuas cov ntaub ntawv no. Koj mam li muab tus lej no los ntawm 1,000 los xam tus nqi hloov dua siab tshiab. Tom qab ntawd koj tuaj yeem siv cov txiaj ntsig no los txiav txim tus nqi ntawm AdWords cov phiaj xwm.

Ad qhov tseeb yog qhov tseem ceeb. Kev tshaj tawm qhov cuam tshuam tuaj yeem ua rau nce qhov nyem-los ntawm tus nqi thiab Cov qhab nia Zoo. Conversion Optimizer tswj kev sib tw ntawm cov ntsiab lus tseem ceeb txhawm rau tsav kev hloov pauv ntawm lossis qis dua tus tshaj tawm tus nqi teev ib qho kev hloov pauv, los yog CPA. Qhov cuam tshuam ntau dua koj qhov kev tshaj tawm, qhov siab dua koj CPC yuav yog. Tab sis yuav ua li cas yog tias koj qhov phiaj xwm tsis ua raws li qhov xav tau? Tej zaum koj yuav tsis xav nkim nyiaj rau kev tshaj tawm uas tsis zoo.

Sab saum toj kaum lo lus tseem ceeb tshaj plaws ntawm AdWords cuam tshuam nrog nyiaj txiag thiab kev lag luam uas tswj hwm cov nyiaj ntau. Piv txwv li, the keyword “degree” los yog “education” is high on the list of expensive Google keywords. Yog tias koj tab tom txiav txim siab nkag mus rau hauv kev kawm, npaj them CPC loj rau lo lus tseem ceeb uas tsis tshua muaj kev tshawb nrhiav. Koj tseem yuav xav paub txog tus nqi ib nyem ntawm cov lus tseem ceeb ntsig txog cov chaw kho mob.

Ntev npaum li koj tuaj yeem tswj hwm koj cov peev nyiaj, Google AdWords tuaj yeem yog qhov kev xaiv zoo rau kev lag luam me. Koj tuaj yeem tswj tau ntau npaum li cas koj siv ib nyem los ntawm geo-targeting, ntaus hom phiaj, thiab ntau dua. Tab sis nco ntsoov, koj tsis nyob ib leeg! Google tab tom ntsib kev sib tw nruj los ntawm AskJeeves thiab Lycos. Lawv nyuaj rau Google txoj kev kav raws li tus naj npawb ib lub tshuab tshawb nrhiav hauv ntiaj teb.

Cov txiaj ntsig

Google AdWords is a platform for pay-per-click advertising. Nws tswj hwm cov kev tshaj tawm uas tshwm nyob rau sab saum toj ntawm Google tshawb nrhiav. Yuav luag txhua lub lag luam tuaj yeem tau txais txiaj ntsig los ntawm AdWords, vim nws cov txiaj ntsig zoo. Nws cov kev xaiv hom phiaj muaj zog dhau mus tshaj qhov tsuas yog xaiv cov neeg tuaj saib lub hom phiaj raws li qhov chaw lossis kev txaus siab. Koj tuaj yeem tsom cov neeg raws li cov lus tseeb uas lawv ntaus rau hauv Google, kom ntseeg tau tias koj tsuas yog tshaj tawm rau cov neeg siv khoom uas npaj yuav.

Google Adwords ntsuas txhua yam, los ntawm kev twv mus rau cov haujlwm tshaj tawm. Nrog Google Adwords, koj tuaj yeem saib xyuas thiab kho koj cov nqi twv kom tau txais qhov zoo tshaj plaws rov qab rau txhua qhov nyem. Pab pawg Google Adwords yuav muab rau koj ob lub lis piam, txhua lub lim tiam, thiab qhia txhua hli. Koj qhov phiaj xwm tuaj yeem nqa mus txog xya tus neeg tuaj xyuas ib hnub, yog koj muaj hmoo. Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm Adwords, koj yuav tsum muaj lub tswv yim meej ntawm qhov koj tab tom sim ua kom tiav.

Thaum piv rau SEO, AdWords yog qhov cuab yeej siv tau zoo dua rau kev tsav tsheb thiab kev coj ua. PPC kev tshaj tawm yog hloov tau, scalable, thiab ntsuas tau, uas txhais tau tias koj tsuas yog them nyiaj thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Ntxiv rau, koj yuav paub tseeb tias cov ntsiab lus twg coj koj mus rau ntau tshaj plaws, uas tso cai rau koj los txhim kho koj lub tswv yim kev lag luam. Koj tuaj yeem taug qab kev hloov pauv los ntawm AdWords.

Google AdWords editor ua rau lub interface yooj yim siv thiab pab koj tswj koj cov phiaj xwm. Txawm hais tias koj tswj hwm tus account AdWords loj, AdWords Editor yuav ua kom tswj hwm koj txoj kev sib tw ua haujlwm tau zoo dua. Google tseem txhawb nqa cov cuab yeej no, thiab nws muaj ntau yam kev pab cuam rau cov tswv lag luam. Yog tias koj tab tom nrhiav kev daws teeb meem rau koj lub lag luam cov kev xav tau tshaj tawm, AdWords Editor yog ib qho ntawm cov cuab yeej siv tau zoo tshaj plaws muaj.

Ntxiv nrog rau kev taug qab kev hloov pauv, AdWords muaj ntau yam kev sim ntsuas los pab koj tsim cov phiaj xwm tshaj tawm zoo meej. Koj tuaj yeem kuaj cov kab ntawv xov xwm, ntawv nyeem, thiab cov duab nrog AdWords cov cuab yeej thiab saib seb qhov twg ua tau zoo dua. Koj tuaj yeem sim koj cov khoom tshiab nrog AdWords. Cov txiaj ntsig ntawm AdWords tsis muaj qhov kawg. Yog li, koj tos dab tsi? Pib hnub no thiab pib tau txais txiaj ntsig los ntawm AdWords!

Hom phiaj

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords muaj ntau txoj hauv kev rau qhov no, tab sis txoj kev ua tau zoo tshaj plaws yog qhov yuav yog kev sib xyaw ua ke. Txhua yam nyob ntawm koj lub hom phiaj. Yog xav paub ntxiv txog cov kev sib txawv no, nyeem rau! Kuj, tsis txhob hnov ​​​​qab sim koj cov phiaj xwm! Peb yuav tham txog yuav ua li cas los ntsuas cov hom phiaj sib txawv hauv Adwords.

Cov hom phiaj nyiaj tau los yog ib qho piv txwv ntawm pab pawg neeg thaj chaw. Hom phiaj no yog ua raws li cov ntaub ntawv IRS tso tawm rau pej xeem. Thaum nws tsuas muaj nyob hauv Tebchaws Meskas xwb, Google AdWords tuaj yeem rub cov ntaub ntawv los ntawm IRS thiab nkag mus rau hauv AdWords, tso cai rau koj los tsim cov npe raws li qhov chaw thiab zip codes. Koj tuaj yeem siv qhov kev xaiv Nyiaj Tau Los rau kev tshaj tawm phiaj xwm. Yog tias koj paub dab tsi ntawm cov pej xeem koj cov neeg tuaj saib, koj tuaj yeem faib koj cov phiaj xwm AdWords raws li.

Lwm txoj hauv kev los tsom koj cov phiaj xwm Adwords yog los ntawm kev xaiv cov ncauj lus tshwj xeeb lossis subtopic. Qhov no tso cai rau koj los tsom cov neeg tuaj saib dav dua nrog kev siv zog tsawg. Txawm li cas los, Lub hom phiaj lub hom phiaj yog tsawg dua nyob ntawm cov ntsiab lus tshwj xeeb. Lub ntsiab lus hom phiaj yog ib qho cuab yeej zoo heev thaum siv nrog cov ntsiab lus tseem ceeb. Piv txwv li, koj tuaj yeem siv cov ntsiab lus rau koj lub vev xaib cov kev pabcuam lossis cov khoom lag luam, los yog rau ib qho kev tshwm sim lossis hom. Tab sis qhov twg koj xaiv, koj yuav tuaj yeem ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab nce koj cov kev hloov pauv.

Txoj hauv kev tom ntej los tsom rau AdWords kev tshaj tawm yog xaiv lawv cov neeg tuaj saib raws li lawv cov nyiaj tau los nruab nrab, qhov chaw, thiab ntau dua. Qhov kev xaiv no muaj txiaj ntsig zoo rau cov neeg lag luam uas xav kom ntseeg tau tias cov kev tshaj tawm uas lawv siv lawv cov nyiaj yuav ncav cuag cov neeg tuaj saib uas feem ntau yuav yuav.. Txoj kev no, koj tuaj yeem paub tseeb tias koj qhov phiaj xwm tshaj tawm yuav ncav cuag cov neeg tuaj saib uas zoo li yuav koj cov khoom. Tab sis koj yuav ua li cas?

Keywords

When selecting keywords for your advertisement, sim zam cov ntsiab lus dav lossis cov lus uas tsis cuam tshuam nrog koj txoj haujlwm. Koj xav tau lub hom phiaj cuam tshuam los ntawm cov neeg siv khoom tsim nyog thiab khaws koj cov kev xav kom tsawg. Piv txwv li, yog tias koj muaj lub khw kho computer, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, koj tuaj yeem txo koj tus nqi PPC los ntawm kev siv cov lus sib piv, kaw kev hloov pauv, thiab semantic hais txog cov lus.

Txawm hais tias cov ntsiab lus ntev ntev yuav zoo li txaus siab thaum xub thawj, SEM nyiam tsis nyiam lawv. Hauv lwm lo lus, if someone types in “wifi password” they probably aren’t searching for your product or service. Tej zaum lawv yuav yog sim nyiag koj lub wireless network, los yog mus ntsib ib tug phooj ywg. Tsis yog ob qho xwm txheej no yuav zoo rau koj qhov kev tshaj tawm kev tshaj tawm. Hloov chaw, siv cov ntsiab lus ntev ntev uas cuam tshuam rau koj cov khoom lossis kev pabcuam.

Lwm txoj hauv kev los nrhiav cov ntsiab lus hloov pauv qis yog khiav cov phiaj xwm tsis zoo. Koj tuaj yeem tshem tawm qee cov lus tseem ceeb ntawm koj qhov kev sib tw ntawm pawg tshaj tawm. Qhov no yuav pab tau tshwj xeeb yog tias koj cov ntawv tshaj tawm tsis tsim kev muag khoom. Tab sis qhov no tsis yog ib txwm ua tau. Muaj ib co tricks mus nrhiav converting keywords. Tshawb xyuas tsab xov xwm no los ntawm Search Engine Journal kom paub ntau ntxiv. Nws muaj ntau lub tswv yim los txheeb xyuas cov ntsiab lus hloov pauv siab. Yog tias koj tseem tsis tau ua qhov no, koj tuaj yeem pib sim nrog cov tswv yim niaj hnub no.

Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov txog cov ntsiab lus rau Adwords yog tias lawv ua lub luag haujlwm tseem ceeb hauv kev sib piv koj cov lus tshaj tawm nrog cov neeg siv khoom yav tom ntej. Los ntawm kev siv cov ntsiab lus zoo, koj cov ntawv tshaj tawm yuav raug qhia rau cov neeg tsim nyog tau txais txiaj ntsig zoo uas txuas ntxiv mus rau kev yuav khoom funnel. Txoj kev no, koj tuaj yeem ncav cuag cov neeg tuaj saib zoo uas yuav hloov dua siab tshiab. Muaj peb hom lus tseem ceeb, kev lag luam, ntaub ntawv, thiab kev cai. Koj tuaj yeem siv ib qho ntawm cov lus tseem ceeb no los tsom rau ib pawg neeg siv khoom tshwj xeeb.

Lwm txoj hauv kev los nrhiav cov ntsiab lus zoo yog siv lo lus tseem ceeb uas muab los ntawm Google. Koj tseem tuaj yeem siv Google webmaster tshawb nrhiav analytics queries report. Txhawm rau kom koj muaj feem tau txais kev hloov dua siab tshiab, siv cov lus tseem ceeb uas cuam tshuam nrog cov ntsiab lus ntawm koj lub vev xaib. Piv txwv li, yog koj muag khaub ncaws, try using the word “fashion” as the keyword. Qhov no yuav pab koj txoj kev sib tw kom tau txais kev pom los ntawm cov neeg nyiam ntawm cov khoom koj muag.

Yuav kom ua tiav hauv Adwords, koj yuav tsum paub cov lus tseem ceeb uas koj yuav tsum siv thiab yuav twv yuav ua li cas rau lawv. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas los teeb tsa kev twv manually, tshawb nrhiav keywords, thiab rov tsom koj qhov kev tshaj tawm. Muaj ntau yam ntxiv rau cov lus tseem ceeb, ib yam nkaus, suav nrog yuav ua li cas kuaj koj cov lus tseem ceeb thiab yuav ua li cas thiaj paub tias qhov twg tau txais qhov zoo tshaj plaws nyem-los ntawm tus nqi. Vam tias, Cov tswv yim no yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm Adwords.

Tshawb nrhiav lo lus tseem ceeb

Search engine marketing is an essential part of online marketing, thiab kev tshaj tawm kev tshaj tawm zoo yog nyob ntawm kev xaiv cov lus tseem ceeb. Kev tshawb fawb lo lus tseem ceeb yog cov txheej txheem ntawm kev txheeb xyuas cov lag luam muaj txiaj ntsig thiab kev tshawb nrhiav. Cov ntsiab lus muab cov ntaub ntawv qhia txog kev lag luam ntawm cov neeg siv internet thiab pab lawv tsim cov tswv yim tshaj tawm. Using tools like Google AdWords’ ad builder, cov lag luam tuaj yeem xaiv cov ntsiab lus tseem ceeb tshaj plaws rau lawv qhov kev tshaj tawm them nyiaj ib-nias. Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb yog tsim kom muaj kev xav zoo los ntawm cov neeg uas nquag nrhiav yam koj yuav tsum muaj..

Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog los txiav txim siab koj cov neeg tuaj saib lub hom phiaj. Thaum koj tau txheeb xyuas koj lub hom phiaj cov neeg tuaj saib, koj tuaj yeem txav mus rau cov ntsiab lus tshwj xeeb. Txhawm rau tshawb nrhiav lo lus tseem ceeb, koj tuaj yeem siv cov cuab yeej pub dawb xws li Google's Adwords Keyword Tool lossis them nyiaj tshawb fawb cov cuab yeej xws li Ahrefs. Cov cuab yeej no zoo heev rau kev tshawb nrhiav cov ntsiab lus, raws li lawv muab metrics ntawm txhua tus. Koj yuav tsum tau tshawb fawb ntau li ntau tau ua ntej xaiv ib lo lus tseem ceeb lossis kab lus.

Ahrefs yog ib qho ntawm cov ntsiab lus tshawb fawb zoo tshaj plaws rau cov neeg tsim cov ntsiab lus. Nws cov cuab yeej tshawb fawb lo lus tseem ceeb siv cov ntaub ntawv clickstream los muab cov kev ntsuas tshwj xeeb nias. Ahrefs muaj plaub qhov kev npaj ua npe sib txawv, nrog rau kev sim dawb ntawm Standard thiab Lite cov phiaj xwm kev tso npe. Nrog kev sim dawb, koj tuaj yeem siv lub cuab yeej rau xya hnub thiab them nyiaj ib hlis ib zaug xwb. The keyword database is extensive – it contains five billion keywords from 200 lub teb chaws.

Kev tshawb nrhiav lo lus tseem ceeb yuav tsum yog txheej txheem txuas ntxiv, raws li cov ntsiab lus nrov niaj hnub no yuav tsis yog qhov kev xaiv zoo tshaj plaws rau koj txoj kev lag luam. Ntxiv nrog rau kev tshawb fawb lo lus tseem ceeb, nws kuj tseem yuav suav nrog kev tshawb fawb hauv cov ntsiab lus kev lag luam. Mus ua kev tshawb fawb, tsuas yog ntsaws rau hauv cov ntsiab lus uas piav qhia koj lub tuam txhab thiab pom pes tsawg zaus cov neeg ntaus cov ntsiab lus txhua lub hlis. Saib xyuas tus naj npawb ntawm kev tshawb nrhiav txhua lub sijhawm tau txais txhua lub hlis thiab ntau npaum li cas txhua tus nqi ib nyem. Nrog kev tshawb fawb txaus, koj tuaj yeem sau cov ntsiab lus uas cuam tshuam nrog cov kev tshawb fawb nrov no.

Bidding on keywords

You should research the competition and identify what the most common keywords are to increase your chances of getting high traffic and making money. Siv cov cuab yeej tshawb fawb lo lus tseem ceeb yuav pab koj txiav txim siab cov ntsiab lus twg muaj peev xwm tshaj plaws thiab qhov twg yog qhov sib tw dhau rau koj kom tau nyiaj. Koj tseem tuaj yeem siv cov cuab yeej xws li Ubersuggest kom pom cov ntsiab lus tseem ceeb hauv keeb kwm, pom zoo pob nyiaj siv, thiab kev sib tw twv. Thaum koj tau txiav txim siab tias cov ntsiab lus twg yuav ua rau koj tau nyiaj, koj yuav tsum tau txiav txim siab ntawm lo lus tseem ceeb.

Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog xaiv ua tib zoo xaiv cov ntsiab lus koj xav tau lub hom phiaj. Qhov siab dua CPC, zoo dua. Tab sis yog tias koj xav ua kom tiav qib siab hauv kev tshawb fawb xyaw, koj yuav tsum twv siab. Google saib koj qhov kev sib tw CPC thiab cov qhab nia zoo ntawm lo lus tseem ceeb uas koj tab tom tsom. Qhov no txhais tau hais tias koj yuav tsum xaiv cov lus tseem ceeb uas yuav pab koj tau txais cov npe saum toj kawg nkaus. Kev twv ntawm cov ntsiab lus tso cai rau koj kom meej meej nrog koj cov neeg tuaj saib.

Thaum twv cov ntsiab lus hauv Adwords, koj yuav tsum xav txog yam koj lub hom phiaj cov neeg tuaj saib tab tom nrhiav. Ntau tus neeg pom koj lub vev xaib los ntawm koj qhov kev tshaj tawm, koj yuav tau txais kev tsheb ntau dua. Nco ntsoov tias tsis yog txhua lo lus tseem ceeb yuav ua rau kev muag khoom. Kev siv cov kev hloov dua siab tshiab yuav tso cai rau koj los nrhiav cov ntsiab lus muaj txiaj ntsig tshaj plaws thiab kho koj qhov siab tshaj plaws CPC raws li. Thaum koj lo lus tseem ceeb kev sib tw zoo ua haujlwm, nws yuav coj koj tau nyiaj ntau dua. Yog tias koj cov peev nyiaj tsawg, koj tuaj yeem siv ib qho kev pabcuam zoo li PPCexpo los ntsuas koj cov lus tseem ceeb ntawm kev sib tw.

Nco ntsoov tias koj cov neeg sib tw tsis tas yuav nrhiav koj los ua tus thib ib hauv Google nplooj ntawv tshwm sim. Koj kuj yuav tsum xav txog koj qhov kev tshaj tawm kev tshaj tawm cov txiaj ntsig. Koj puas xav tau cov tsheb khiav los ntawm cov neeg siv khoom uas yuav tab tom nrhiav rau koj cov khoom? Piv txwv li, yog tias koj qhov kev tshaj tawm tshwm hauv qab lawv cov npe, Tej zaum koj yuav tau nyiam cov clicks los ntawm lwm lub tuam txhab. Tsis txhob sib tw ntawm koj tus neeg sib tw cov ntsiab lus yog tias lawv tsis tsom los ntawm koj lub lag luam.

Setting bids manually

Automated bidding does not account for recent events, kev tshaj xov xwm, muag muag flash, los yog huab cua. Kev sib tw ntawm tes tsom rau kev teeb tsa qhov kev sib tw raws sijhawm. Los ntawm kev txo koj qhov kev twv thaum ROAS qis, koj tuaj yeem ua kom koj cov nyiaj tau los. Txawm li cas los, kev twv twv yuav tsum kom koj paub txog qhov sib txawv uas tuaj yeem cuam tshuam rau ROAS. Vim li no, teeb tsa kev twv manually yog qhov muaj txiaj ntsig ntau dua li automating lawv.

Thaum txoj kev no siv sijhawm me ntsis ntxiv, nws muaj granular tswj thiab guarantees instantaneous siv cov kev hloov. Automated bidding tsis zoo tagnrho rau cov nyiaj loj, uas tuaj yeem nyuaj rau kev saib xyuas thiab tswj. Ntxiv mus, day-to-day account views limit advertisers’ ability to see the “bigger picture.” Manual bidding allows you to monitor the bids of a specific keyword.

Tsis zoo li kev sib tw tsis siv neeg, teeb tsa kev twv manually hauv Google Adwords xav kom koj paub koj cov khoom lossis kev pabcuam thiab muaj kev paub tsim nyog los teeb tsa koj qhov kev twv. Txawm li cas los, automated bidding tsis yog ib qho kev xaiv zoo tshaj plaws rau qee qhov kev sib tw. Thaum Google muaj peev xwm ua kom zoo dua koj qhov kev twv raws li kev hloov pauv, nws tsis tas yuav paub qhov kev hloov pauv twg cuam tshuam rau koj lub lag luam. Koj tseem tuaj yeem siv cov npe lo lus tsis zoo los txo koj cov khoom pov tseg.

Thaum koj xav nce clicks, koj tuaj yeem teeb tsa CPC manually hauv Google Adwords. Koj tseem tuaj yeem teeb tsa qhov siab tshaj plaws CPC bid limit. Tab sis nco ntsoov tias txoj kev no tuaj yeem cuam tshuam koj lub hom phiaj thiab ua rau koj CPC skyrocket. Yog tias koj muaj pob nyiaj siv $100, teeb tsa max CPC twv txwv ntawm $100 tej zaum yuav yog ib qho kev xaiv zoo. Hauv qhov no, koj tuaj yeem teeb tsa tus nqi qis dua vim tias txoj hauv kev ntawm kev hloov pauv tsawg.

Rov ua dua

Google’s policy prohibits collecting personal or personally identifiable information like credit card numbers, email chaw nyob, thiab xov tooj. Txawm hais tias qhov kev ntxias rov ua dua nrog Adwords tuaj yeem ua rau koj lub lag luam, muaj txoj hauv kev kom tsis txhob sau cov ntaub ntawv tus kheej li no. Google muaj ob yam tseem ceeb ntawm kev tshaj tawm cov phiaj xwm rov qab, thiab lawv ua haujlwm sib txawv heev. Kab lus no saib ob ntawm cov tswv yim no thiab piav qhia txog cov txiaj ntsig ntawm txhua tus.

RLSA yog ib txoj hauv kev muaj zog kom ncav cuag cov neeg siv uas nyob ntawm koj cov npe rov qab hom phiaj thiab ntes lawv ze rau kev hloov dua siab tshiab. Hom kev rov ua lag luam no tuaj yeem ua tau zoo rau kev ntes cov neeg siv uas tau qhia kev txaus siab rau koj cov khoom thiab cov kev pabcuam tab sis tseem tsis tau hloov dua siab tshiab. Siv RLSA tso cai rau koj mus cuag cov neeg siv thaum tseem tswj hwm tus nqi hloov pauv siab. Txoj kev no, koj tuaj yeem txhim kho koj txoj kev sib tw los ntawm kev tsom koj cov neeg siv feem ntau.

Rov ua dua cov phiaj xwm phiaj xwm tuaj yeem ua tiav ntawm ntau lub platform, los ntawm kev tshawb fawb xyaw mus rau social media. Yog tias koj muaj cov khoom lag luam tshwj xeeb, koj tuaj yeem tsim kev tshaj tawm rau cov khoom lag luam zoo sib xws nrog qhov kev xav tau. Nws muaj peev xwm teeb tsa cov phiaj xwm rov ua dua ntawm ntau dua ib lub platform. Txawm li cas los, rau qhov siab tshaj plaws, nws yog qhov zoo tshaj plaws los xaiv qhov zoo tshaj plaws ua ke ntawm ob qho tib si. Ib qho kev sib tw rov ua kom zoo dua tuaj yeem tsav kev muag khoom tshiab thiab nce cov txiaj ntsig nce mus txog 80%.

Rov ua dua nrog Adwords tso cai rau koj los tso tawm cov ntawv tshaj tawm rau nplooj ntawv yav dhau los. Yog tias tus neeg siv tau tshawb xyuas koj nplooj ntawv khoom yav dhau los, Google yuav tso tawm Dynamic tshaj tawm uas muaj cov khoom ntawd. Cov kev tshaj tawm yuav raug qhia rau cov neeg tuaj saib dua yog tias lawv mus saib nplooj ntawv hauv ib lub lis piam. Ib yam yog qhov tseeb ntawm kev tshaj tawm tso rau hauv YouTube lossis Google lub network tso saib. Txawm li cas los, Adwords tsis taug qab cov kev xav no yog tias koj tsis tau hu rau lawv hauv ob peb hnub.

Cov ntsiab lus tsis zoo

If you’re wondering how to find and add negative keywords to your Adwords campaign, muaj ob peb txoj kev mus txog nws. Ib txoj hauv kev yooj yim yog siv Google tshawb nrhiav. Nkag mus rau lo lus tseem ceeb uas koj tab tom sim tsom, thiab koj yuav pom ntau qhov kev tshaj tawm cuam tshuam tshwm sim. Ntxiv cov kev tshaj tawm no rau koj daim ntawv teev npe Adwords tsis zoo yuav pab koj nyob deb ntawm cov tshaj tawm thiab ua kom koj tus account huv..

Yog tias koj tab tom khiav lag luam online, Tej zaum koj yuav xav tsom cov ntsiab lus tsis zoo rau SEO thiab rau PPC, CRO, los yog Landing Page Design. Just click the “add negative keywords” button next to the search terms, thiab lawv yuav tshwm sim tom ntej ntawm lub sijhawm tshawb nrhiav. Qhov no yuav pab koj nyob twj ywm thiab tau txais cov thawj coj thiab kev muag khoom. But don’t forget about your competitor’s negative keywords – a few of them may be the same, yog li koj yuav tsum tau xaiv.

Siv cov ntsiab lus tsis zoo los thaiv cov lus nug tshawb fawb yog ib txoj hauv kev zoo los tiv thaiv koj txoj kev lag luam los ntawm Google kev tshaj tawm sloppy. Koj yuav tsum tau ntxiv cov ntsiab lus tsis zoo ntawm qib kev sib tw. Cov no yuav thaiv cov lus nug tshawb fawb uas tsis siv rau koj qhov kev sib tw thiab yuav ua haujlwm raws li cov ntsiab lus tsis zoo rau yav tom ntej pawg tshaj tawm. Koj tuaj yeem tsim cov ntsiab lus tsis zoo uas piav txog koj lub tuam txhab hauv cov ntsiab lus dav dav. Koj tuaj yeem siv lawv los thaiv kev tshaj tawm rau cov khoom tshwj xeeb lossis pawg, xws li cov khw muag khau.

Ib yam li cov ntsiab lus zoo, koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw Adwords txhawm rau tiv thaiv kev tsheb tsis zoo. Thaum koj siv cov ntsiab lus tsis zoo, koj yuav tsum zam cov ntsiab lus dav dav, such as “ninja air fryer”, uas tsuas yog nyiam cov neeg nyiam cov khoom tshwj xeeb. Ib lub sij hawm tshwj xeeb, such as “ninja air fryer”, yuav txuag koj nyiaj, thiab koj tuaj yeem tshem tawm cov kev tshaj tawm uas tsis cuam tshuam rau koj lub lag luam.