Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Yuav kom ua tiav hauv Adwords, koj yuav tsum paub cov lus tseem ceeb uas koj yuav tsum siv thiab yuav twv yuav ua li cas rau lawv. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas los teeb tsa kev twv manually, tshawb nrhiav keywords, thiab rov tsom koj qhov kev tshaj tawm. Muaj ntau yam ntxiv rau cov lus tseem ceeb, ib yam nkaus, suav nrog yuav ua li cas kuaj koj cov lus tseem ceeb thiab yuav ua li cas thiaj paub tias qhov twg tau txais qhov zoo tshaj plaws nyem-los ntawm tus nqi. Vam tias, Cov tswv yim no yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm Adwords.
Search engine marketing is an essential part of online marketing, thiab kev tshaj tawm kev tshaj tawm zoo yog nyob ntawm kev xaiv cov lus tseem ceeb. Kev tshawb fawb lo lus tseem ceeb yog cov txheej txheem ntawm kev txheeb xyuas cov lag luam muaj txiaj ntsig thiab kev tshawb nrhiav. Cov ntsiab lus muab cov ntaub ntawv qhia txog kev lag luam ntawm cov neeg siv internet thiab pab lawv tsim cov tswv yim tshaj tawm. Using tools like Google AdWords’ ad builder, cov lag luam tuaj yeem xaiv cov ntsiab lus tseem ceeb tshaj plaws rau lawv qhov kev tshaj tawm them nyiaj ib-nias. Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb yog tsim kom muaj kev xav zoo los ntawm cov neeg uas nquag nrhiav yam koj yuav tsum muaj..
Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog los txiav txim siab koj cov neeg tuaj saib lub hom phiaj. Thaum koj tau txheeb xyuas koj lub hom phiaj cov neeg tuaj saib, koj tuaj yeem txav mus rau cov ntsiab lus tshwj xeeb. Txhawm rau tshawb nrhiav lo lus tseem ceeb, koj tuaj yeem siv cov cuab yeej pub dawb xws li Google's Adwords Keyword Tool lossis them nyiaj tshawb fawb cov cuab yeej xws li Ahrefs. Cov cuab yeej no zoo heev rau kev tshawb nrhiav cov ntsiab lus, raws li lawv muab metrics ntawm txhua tus. Koj yuav tsum tau tshawb fawb ntau li ntau tau ua ntej xaiv ib lo lus tseem ceeb lossis kab lus.
Ahrefs yog ib qho ntawm cov ntsiab lus tshawb fawb zoo tshaj plaws rau cov neeg tsim cov ntsiab lus. Nws cov cuab yeej tshawb fawb lo lus tseem ceeb siv cov ntaub ntawv clickstream los muab cov kev ntsuas tshwj xeeb nias. Ahrefs muaj plaub qhov kev npaj ua npe sib txawv, nrog rau kev sim dawb ntawm Standard thiab Lite cov phiaj xwm kev tso npe. Nrog kev sim dawb, koj tuaj yeem siv lub cuab yeej rau xya hnub thiab them nyiaj ib hlis ib zaug xwb. The keyword database is extensive – it contains five billion keywords from 200 lub teb chaws.
Kev tshawb nrhiav lo lus tseem ceeb yuav tsum yog txheej txheem txuas ntxiv, raws li cov ntsiab lus nrov niaj hnub no yuav tsis yog qhov kev xaiv zoo tshaj plaws rau koj txoj kev lag luam. Ntxiv nrog rau kev tshawb fawb lo lus tseem ceeb, nws kuj tseem yuav suav nrog kev tshawb fawb hauv cov ntsiab lus kev lag luam. Mus ua kev tshawb fawb, tsuas yog ntsaws rau hauv cov ntsiab lus uas piav qhia koj lub tuam txhab thiab pom pes tsawg zaus cov neeg ntaus cov ntsiab lus txhua lub hlis. Saib xyuas tus naj npawb ntawm kev tshawb nrhiav txhua lub sijhawm tau txais txhua lub hlis thiab ntau npaum li cas txhua tus nqi ib nyem. Nrog kev tshawb fawb txaus, koj tuaj yeem sau cov ntsiab lus uas cuam tshuam nrog cov kev tshawb fawb nrov no.
You should research the competition and identify what the most common keywords are to increase your chances of getting high traffic and making money. Siv cov cuab yeej tshawb fawb lo lus tseem ceeb yuav pab koj txiav txim siab cov ntsiab lus twg muaj peev xwm tshaj plaws thiab qhov twg yog qhov sib tw dhau rau koj kom tau nyiaj. Koj tseem tuaj yeem siv cov cuab yeej xws li Ubersuggest kom pom cov ntsiab lus tseem ceeb hauv keeb kwm, pom zoo pob nyiaj siv, thiab kev sib tw twv. Thaum koj tau txiav txim siab tias cov ntsiab lus twg yuav ua rau koj tau nyiaj, koj yuav tsum tau txiav txim siab ntawm lo lus tseem ceeb.
Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog xaiv ua tib zoo xaiv cov ntsiab lus koj xav tau lub hom phiaj. Qhov siab dua CPC, zoo dua. Tab sis yog tias koj xav ua kom tiav qib siab hauv kev tshawb fawb xyaw, koj yuav tsum twv siab. Google saib koj qhov kev sib tw CPC thiab cov qhab nia zoo ntawm lo lus tseem ceeb uas koj tab tom tsom. Qhov no txhais tau hais tias koj yuav tsum xaiv cov lus tseem ceeb uas yuav pab koj tau txais cov npe saum toj kawg nkaus. Kev twv ntawm cov ntsiab lus tso cai rau koj kom meej meej nrog koj cov neeg tuaj saib.
Thaum twv cov ntsiab lus hauv Adwords, koj yuav tsum xav txog yam koj lub hom phiaj cov neeg tuaj saib tab tom nrhiav. Ntau tus neeg pom koj lub vev xaib los ntawm koj qhov kev tshaj tawm, koj yuav tau txais kev tsheb ntau dua. Nco ntsoov tias tsis yog txhua lo lus tseem ceeb yuav ua rau kev muag khoom. Kev siv cov kev hloov dua siab tshiab yuav tso cai rau koj los nrhiav cov ntsiab lus muaj txiaj ntsig tshaj plaws thiab kho koj qhov siab tshaj plaws CPC raws li. Thaum koj lo lus tseem ceeb kev sib tw zoo ua haujlwm, nws yuav coj koj tau nyiaj ntau dua. Yog tias koj cov peev nyiaj tsawg, koj tuaj yeem siv ib qho kev pabcuam zoo li PPCexpo los ntsuas koj cov lus tseem ceeb ntawm kev sib tw.
Nco ntsoov tias koj cov neeg sib tw tsis tas yuav nrhiav koj los ua tus thib ib hauv Google nplooj ntawv tshwm sim. Koj kuj yuav tsum xav txog koj qhov kev tshaj tawm kev tshaj tawm cov txiaj ntsig. Koj puas xav tau cov tsheb khiav los ntawm cov neeg siv khoom uas yuav tab tom nrhiav rau koj cov khoom? Piv txwv li, yog tias koj qhov kev tshaj tawm tshwm hauv qab lawv cov npe, Tej zaum koj yuav tau nyiam cov clicks los ntawm lwm lub tuam txhab. Tsis txhob sib tw ntawm koj tus neeg sib tw cov ntsiab lus yog tias lawv tsis tsom los ntawm koj lub lag luam.
Automated bidding does not account for recent events, kev tshaj xov xwm, muag muag flash, los yog huab cua. Kev sib tw ntawm tes tsom rau kev teeb tsa qhov kev sib tw raws sijhawm. Los ntawm kev txo koj qhov kev twv thaum ROAS qis, koj tuaj yeem ua kom koj cov nyiaj tau los. Txawm li cas los, kev twv twv yuav tsum kom koj paub txog qhov sib txawv uas tuaj yeem cuam tshuam rau ROAS. Vim li no, teeb tsa kev twv manually yog qhov muaj txiaj ntsig ntau dua li automating lawv.
Thaum txoj kev no siv sijhawm me ntsis ntxiv, nws muaj granular tswj thiab guarantees instantaneous siv cov kev hloov. Automated bidding tsis zoo tagnrho rau cov nyiaj loj, uas tuaj yeem nyuaj rau kev saib xyuas thiab tswj. Ntxiv mus, day-to-day account views limit advertisers’ ability to see the “bigger picture.” Manual bidding allows you to monitor the bids of a specific keyword.
Tsis zoo li kev sib tw tsis siv neeg, teeb tsa kev twv manually hauv Google Adwords xav kom koj paub koj cov khoom lossis kev pabcuam thiab muaj kev paub tsim nyog los teeb tsa koj qhov kev twv. Txawm li cas los, automated bidding tsis yog ib qho kev xaiv zoo tshaj plaws rau qee qhov kev sib tw. Thaum Google muaj peev xwm ua kom zoo dua koj qhov kev twv raws li kev hloov pauv, nws tsis tas yuav paub qhov kev hloov pauv twg cuam tshuam rau koj lub lag luam. Koj tseem tuaj yeem siv cov npe lo lus tsis zoo los txo koj cov khoom pov tseg.
Thaum koj xav nce clicks, koj tuaj yeem teeb tsa CPC manually hauv Google Adwords. Koj tseem tuaj yeem teeb tsa qhov siab tshaj plaws CPC bid limit. Tab sis nco ntsoov tias txoj kev no tuaj yeem cuam tshuam koj lub hom phiaj thiab ua rau koj CPC skyrocket. Yog tias koj muaj pob nyiaj siv $100, teeb tsa max CPC twv txwv ntawm $100 tej zaum yuav yog ib qho kev xaiv zoo. Hauv qhov no, koj tuaj yeem teeb tsa tus nqi qis dua vim tias txoj hauv kev ntawm kev hloov pauv tsawg.
Google’s policy prohibits collecting personal or personally identifiable information like credit card numbers, email chaw nyob, thiab xov tooj. Txawm hais tias qhov kev ntxias rov ua dua nrog Adwords tuaj yeem ua rau koj lub lag luam, muaj txoj hauv kev kom tsis txhob sau cov ntaub ntawv tus kheej li no. Google muaj ob yam tseem ceeb ntawm kev tshaj tawm cov phiaj xwm rov qab, thiab lawv ua haujlwm sib txawv heev. Kab lus no saib ob ntawm cov tswv yim no thiab piav qhia txog cov txiaj ntsig ntawm txhua tus.
RLSA yog ib txoj hauv kev muaj zog kom ncav cuag cov neeg siv uas nyob ntawm koj cov npe rov qab hom phiaj thiab ntes lawv ze rau kev hloov dua siab tshiab. Hom kev rov ua lag luam no tuaj yeem ua tau zoo rau kev ntes cov neeg siv uas tau qhia kev txaus siab rau koj cov khoom thiab cov kev pabcuam tab sis tseem tsis tau hloov dua siab tshiab. Siv RLSA tso cai rau koj mus cuag cov neeg siv thaum tseem tswj hwm tus nqi hloov pauv siab. Txoj kev no, koj tuaj yeem txhim kho koj txoj kev sib tw los ntawm kev tsom koj cov neeg siv feem ntau.
Rov ua dua cov phiaj xwm phiaj xwm tuaj yeem ua tiav ntawm ntau lub platform, los ntawm kev tshawb fawb xyaw mus rau social media. Yog tias koj muaj cov khoom lag luam tshwj xeeb, koj tuaj yeem tsim kev tshaj tawm rau cov khoom lag luam zoo sib xws nrog qhov kev xav tau. Nws muaj peev xwm teeb tsa cov phiaj xwm rov ua dua ntawm ntau dua ib lub platform. Txawm li cas los, rau qhov siab tshaj plaws, nws yog qhov zoo tshaj plaws los xaiv qhov zoo tshaj plaws ua ke ntawm ob qho tib si. Ib qho kev sib tw rov ua kom zoo dua tuaj yeem tsav kev muag khoom tshiab thiab nce cov txiaj ntsig nce mus txog 80%.
Rov ua dua nrog Adwords tso cai rau koj los tso tawm cov ntawv tshaj tawm rau nplooj ntawv yav dhau los. Yog tias tus neeg siv tau tshawb xyuas koj nplooj ntawv khoom yav dhau los, Google yuav tso tawm Dynamic tshaj tawm uas muaj cov khoom ntawd. Cov kev tshaj tawm yuav raug qhia rau cov neeg tuaj saib dua yog tias lawv mus saib nplooj ntawv hauv ib lub lis piam. Ib yam yog qhov tseeb ntawm kev tshaj tawm tso rau hauv YouTube lossis Google lub network tso saib. Txawm li cas los, Adwords tsis taug qab cov kev xav no yog tias koj tsis tau hu rau lawv hauv ob peb hnub.
If you’re wondering how to find and add negative keywords to your Adwords campaign, muaj ob peb txoj kev mus txog nws. Ib txoj hauv kev yooj yim yog siv Google tshawb nrhiav. Nkag mus rau lo lus tseem ceeb uas koj tab tom sim tsom, thiab koj yuav pom ntau qhov kev tshaj tawm cuam tshuam tshwm sim. Ntxiv cov kev tshaj tawm no rau koj daim ntawv teev npe Adwords tsis zoo yuav pab koj nyob deb ntawm cov tshaj tawm thiab ua kom koj tus account huv..
Yog tias koj tab tom khiav lag luam online, Tej zaum koj yuav xav tsom cov ntsiab lus tsis zoo rau SEO thiab rau PPC, CRO, los yog Landing Page Design. Just click the “add negative keywords” button next to the search terms, thiab lawv yuav tshwm sim tom ntej ntawm lub sijhawm tshawb nrhiav. Qhov no yuav pab koj nyob twj ywm thiab tau txais cov thawj coj thiab kev muag khoom. But don’t forget about your competitor’s negative keywords – a few of them may be the same, yog li koj yuav tsum tau xaiv.
Siv cov ntsiab lus tsis zoo los thaiv cov lus nug tshawb fawb yog ib txoj hauv kev zoo los tiv thaiv koj txoj kev lag luam los ntawm Google kev tshaj tawm sloppy. Koj yuav tsum tau ntxiv cov ntsiab lus tsis zoo ntawm qib kev sib tw. Cov no yuav thaiv cov lus nug tshawb fawb uas tsis siv rau koj qhov kev sib tw thiab yuav ua haujlwm raws li cov ntsiab lus tsis zoo rau yav tom ntej pawg tshaj tawm. Koj tuaj yeem tsim cov ntsiab lus tsis zoo uas piav txog koj lub tuam txhab hauv cov ntsiab lus dav dav. Koj tuaj yeem siv lawv los thaiv kev tshaj tawm rau cov khoom tshwj xeeb lossis pawg, xws li cov khw muag khau.
Ib yam li cov ntsiab lus zoo, koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw Adwords txhawm rau tiv thaiv kev tsheb tsis zoo. Thaum koj siv cov ntsiab lus tsis zoo, koj yuav tsum zam cov ntsiab lus dav dav, such as “ninja air fryer”, uas tsuas yog nyiam cov neeg nyiam cov khoom tshwj xeeb. Ib lub sij hawm tshwj xeeb, such as “ninja air fryer”, yuav txuag koj nyiaj, thiab koj tuaj yeem tshem tawm cov kev tshaj tawm uas tsis cuam tshuam rau koj lub lag luam.
