Muaj ntau txoj hauv kev los tsim kev tshaj tawm zoo heev ntawm Adwords. Koj tuaj yeem luam tawm thiab muab tso rau lwm qhov kev tshaj tawm los ntawm koj cov neeg sib tw, los yog koj tuaj yeem siv ob txoj kev. Luam thiab muab tshuaj tso cai rau koj sim ob qho tib si tshaj tawm thiab hloov kho raws li xav tau. Tshawb xyuas ob qho kev xaiv los sib piv thiab sib piv li cas koj qhov kev tshaj tawm piv rau lawv cov neeg sib tw. Koj tseem tuaj yeem hloov cov ntawv luam thiab cov ntawv xov xwm. Tom qab tag nrho, qhov ntawd yog qhov copywriting tag nrho txog. Nov yog qee cov lus qhia muaj txiaj ntsig los tsim kom muaj kev tshaj tawm zoo meej:

Tshawb nrhiav lo lus tseem ceeb

Txawm hais tias kev tshawb fawb lo lus tseem ceeb yuav zoo li yooj yim, Kev txiav txim siab cov ntsiab lus zoo tshaj plaws rau AdWords tsis yog. Nws yuav tsum tau ua haujlwm thiab sijhawm, tab sis kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau koj txoj kev sib tw ua tiav. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj tuaj yeem xaus nrog kev sib tw ua tsis tiav lossis tseem tsis tau txais kev muag khoom. Nov yog qee cov lus qhia rau kev tshawb fawb lo lus tseem ceeb. (Thiab tsis txhob hnov ​​​​qab txheeb xyuas cov ntsiab lus sib txawv thiab kev sib tw!). *Ib lo lus tseem ceeb match muaj CPC tsawg heev, nrog ib tug nruab nrab conversion tus nqi ntawm 2.7% nyob rau hauv tag nrho cov kev lag luam.

Thaum ua kev tshawb fawb lo lus tseem ceeb, Nws yog ib qho tseem ceeb kom nco ntsoov qhov kev tshawb nrhiav txhua hli ntawm ib lo lus tseem ceeb. Yog nws siab heev thaum lub caij ntuj sov, phiaj nws lub sijhawm ntawd. Koj tuaj yeem siv lo lus tseem ceeb los nrhiav cov ntsiab lus cuam tshuam thiab nrhiav ntim raws li koj qhov kev txwv. Siv cov cuab yeej no, koj tuaj yeem xauj ntau pua lo lus tseem ceeb. Ces, xaiv qhov sib xyaw ua ke zoo tshaj plaws thiab pib txhawb koj cov khoom lossis kev pabcuam. Qhov no yuav pab koj ua tiav tus nqi hloov dua siab tshiab.

Cov ntsiab lus ntev ntev yog feem ntau zoo rau blog posts thiab yuav tsum tau nce tsheb khiav ib hlis tom qab lub hli. Peb yuav tham txog cov no kom ntxaws hauv lwm tsab xov xwm. Siv Google Trends yog ib txoj hauv kev zoo los tshawb xyuas qhov ntim ntawm koj cov lus tseem ceeb thiab txiav txim siab seb lawv puas tau txais txiaj ntsig zoo ntawm kev nqis peev.. Yog tias koj qhov kev tshawb fawb lo lus tseem ceeb tsis tau muab cov txiaj ntsig zoo rau koj, tsis txhob ntxhov siab! Tus Thawj Coj Cov Ntsiab Lus Tshawb Fawb Platform yog tus yuam sij rau kev qhib lub peev xwm kawg ntawm SEO kev tshawb fawb. Peb lub platform tsom xam cov ntaub ntawv lo lus tseem ceeb thiab txheeb xyuas cov ntsiab lus tseem ceeb hauv kev lag luam txhawm rau txhawb koj lub hom phiaj digital.

Kev tshawb fawb lo lus tseem ceeb yog ib kauj ruam tseem ceeb hauv kev tshawb nrhiav kev lag luam organic. Nws tso cai rau koj nkag siab koj cov neeg tuaj saib thiab saib xyuas koj lub tswv yim ua ntej raws li lawv tab tom nrhiav. Nws tseem yog ib qho tseem ceeb uas yuav tsum nco ntsoov txog kev sib tw hauv kev lag luam. Thaum koj muaj lub tswv yim meej ntawm koj cov neeg tuaj saib, koj tuaj yeem pib tsim cov ntsiab lus rau cov lus tseem ceeb ntawd. Txawm hais tias qee tus neeg tuaj yeem npaj yuav koj cov khoom lossis kev pabcuam, lwm tus yuav tsuas nyem los ntawm.

Automatic bidding vs manual bidding

Muaj ntau qhov zoo ntawm phau ntawv twv hauv Adwords. Kev twv twv muab rau koj zoo-grained tswj tshaj ad hom phiaj thiab tso cai rau koj teem lub siab tshaj plaws CPC rau txhua lo lus tseem ceeb. Kev twv twv txiaj kuj tseem cia koj faib koj cov peev nyiaj raws li. Tsis zoo li kev sib tw tsis siv neeg, kev twv twv yuav tsum tau siv sijhawm ntau dua, ua siab ntev, thiab kev nkag siab zoo ntawm PPC. Txawm li cas los, phau ntawv twv yog qhov kev xaiv zoo rau lub sijhawm ntev rau kev lag luam nyiaj.

Rau beginners, phau ntawv twv yuav yog qhov kev xaiv zoo. Nws tuaj yeem pab koj tau nruj nrog koj qhov kev twv, thiab yog qhov zoo yog tias koj tshiab rau Adwords. Txawm li cas los, automated bidding siv sij hawm los siv, thiab yog tias koj xav hloov tam sim ntawd, phau ntawv twv yuav yog txoj hauv kev mus. Koj tuaj yeem teem sijhawm 1-rau-1 hu nrog tus thawj tswj hwm tus account los pab koj txiav txim siab seb lub tswv yim twg yog qhov zoo tshaj rau koj.

Tseem muaj qhov tsis zoo rau kev sib tw ntawm tes thiab. Kev sib tw tsis siv neeg tsis xav txog cov ntsiab lus teeb liab, xws li huab cua lossis cov xwm txheej tsis ntev los no, uas tuaj yeem cuam tshuam qhov kev sib tw. Kuj, manual bidding nyiam nkim nyiaj, tshwj xeeb tshaj yog thaum CPCs qis. Ntxiv thiab, tsis yog txhua qhov kev sib tw lossis tus account tuaj yeem tau txais txiaj ntsig los ntawm kev sib tw ntse. Qhov teeb meem tseem ceeb yog tias qee qhov kev tshaj tawm yog qhov dav dhau los lossis tsis muaj cov ntaub ntawv keeb kwm txaus kom ua tau zoo.

Kev twv twv pub dawb tso cai rau koj hloov pauv hauv ib lo lus tseem ceeb ntawm kev twv ib zaug. Cov txheej txheem no yuav siv sij hawm me ntsis, tab sis nws ua rau koj tswj hwm koj cov tshaj tawm. Kev twv twv yuav pab tau rau cov neeg tuaj tshiab rau PPC, tab sis nws tseem tuaj yeem siv sijhawm deb ntawm lwm yam haujlwm. Koj yuav tsum tau saib xyuas koj cov lus tseem ceeb los hloov thiab txheeb xyuas lawv cov kev ua tau zoo. Muaj cov txiaj ntsig thiab qhov tsis zoo rau ob qho tib si kev sib tw thiab kev sib tw automated.

SKAGs

SKAGs hauv Adwords yog txoj hauv kev nrov los tsim thiab khiav kev sib tw. Koj duplicate ad pawg kom tau txais cov ntsiab lus ntxiv, tom qab ntawd tsim cov kev tshaj tawm tshwj xeeb rau txhua pab pawg. Yog tias koj cov lus tseem ceeb yog nrov, tsim ob qhov kev tshaj tawm rau ib pawg neeg tshaj tawm, ib qho rau txhua lo lus tseem ceeb, thiab ib qho rau kev sib tw tshaj plaws. Cov txheej txheem no kuj qeeb, tab sis nws yuav them tawm hauv lub sijhawm ntev. Nov yog ob peb txoj hauv kev siv SKAGs hauv koj qhov kev sib tw Adwords.

Ib qho txiaj ntsig ntawm SKAGs yog tias lawv tso cai rau koj los kho koj cov lus tshaj tawm rau koj cov lus tseem ceeb. Qhov no pab koj kom tau CTR siab dua, uas nyob rau hauv lem txhim kho koj cov qhab nia zoo. Nco ntsoov tias koj qhov qhab nia zoo nyob ntawm ntau ntawm CTR, yog li ua koj cov lus tshaj tawm cuam tshuam rau koj cov lus tseem ceeb yuav pab koj kom tau txais txiaj ntsig zoo dua. Ib yam uas yuav tsum nco ntsoov thaum kho SKAGs yog qhov sib txawv lo lus tseem ceeb sib txawv ua qhov sib txawv, yog li nws yog ib qho tseem ceeb kom sim nrog lawv thiab kawm seb qhov twg ua tau zoo tshaj plaws.

Ib qho ntawm qhov tsis zoo ntawm kev siv SKAGs yog tias lawv tuaj yeem ua mob rau kev teeb tsa thiab tswj. Feem ntau cov nyiaj AdWords muaj ntau pua lo lus tseem ceeb, thiab txhua tus yuav tsum tau muab cais tawm. Qhov no ua rau nws nyuaj rau khiav cov kev ntsuam xyuas uas muaj kev ntseeg siab thiab hloov kho. Txawm li cas los, ib qho txiaj ntsig ntawm SKAGs yog tias lawv tso cai rau koj taug qab ib qho kev sib txawv ntawm ib lub sijhawm. Yog tias koj yog tus tshiab rau Adwords, koj tuaj yeem sim ua qhov no ua ntej thiab saib seb nws puas haum koj cov kev xav tau.

Siv SKAGs yog ib txoj hauv kev zoo los faib cov phiaj xwm hauv Adwords. Nws tso cai rau koj los tsom zoekwooden uas cuam tshuam rau koj cov khoom. Los ntawm kev siv SKAGs, koj tuaj yeem txhim kho koj tus lej AdWords thiab ua kom nws ua tau zoo dua. Yog li, vim li cas SKAGs thiaj li tseem ceeb? Cov lus teb yog yooj yim: koj xav tsom cov neeg tuaj saib zoo, thiab ib txoj hauv kev zoo dua los ua qhov no yog kom paub tseeb tias koj cov pab pawg tshaj tawm raug tsom kom raug.

Cov lus sib phim

Thaum kev sib tw dav yog ib txoj hauv kev zoo rau lub hom phiaj ntau dua ntawm cov neeg siv khoom, kab lus sib tw tuaj yeem yog qhov kev xaiv zoo dua rau cov lag luam hauv zos. Cov kab lus sib tw yuav tso tawm cov lus tshaj tawm raws li qhov kev txiav txim tiag tiag ntawm cov ntsiab lus koj nkag, txawm tias muaj cov lus ua ntej lossis tom qab kab lus. Cov kab lus sib tw kuj suav nrog qhov sib txawv ze ntawm lo lus tseem ceeb. Piv txwv li, yog ib tug neeg hom “kev pab cuam lawn mowing” hauv Google, lawv yuav pom kev tshaj tawm rau cov kev pabcuam nyom nyom hauv zos, suav nrog tus nqi, teev, thiab tshwj xeeb raws caij nyoog.

Yog tias koj paub hom lo lus tseem ceeb twg koj cov neeg tuaj saib siv, kab lus match yuav muab rau koj lub hom phiaj tshaj plaws. Nrog hom kev sib tw no, koj tuaj yeem upload cov npe ntawm cov lus hauv ib daim ntawv. Koj tuaj yeem siv lo lus tseem ceeb wrapper cuab yeej los puag ncig koj cov lus tseem ceeb nrog cov lus hais. Nrhiav hauv Internet rau “adwords lo lus tseem ceeb wrapper” thiab koj yuav pom ntau txoj kev xaiv. Adwords editors yog lwm qhov kev xaiv zoo rau kab lus sib tw. Koj tuaj yeem tsim ib kab rau cov lus tseem ceeb thiab ib qho rau hom kev sib tw.

Ib qho kev hloov pauv dav dav kuj tuaj yeem siv los tshem tawm qee cov lus hauv ib kab lus. Yog tias koj tau xav paub yog vim li cas koj cov ntawv tshaj tawm tsis tshwm sim rau kev tshawb nrhiav uas muaj cov ntsiab lus tseeb, ces qhov no yog hom kev sib tw koj tab tom nrhiav. Yog tias koj qhov kev tshaj tawm tsis tshwm sim hauv kev tshawb fawb nrog cov ntsiab lus no, koj yuav muaj txoj hauv kev zoo dua kom tau txais cov clicks koj xav tau. Kev sib tw dav dav feem ntau ua tau zoo dua, tab sis tuaj yeem ua kom yooj yim siv.

Txawm hais tias qhov kev xaiv sib tw tiag tiag hauv AdWords yog qhov tseeb tsawg dua cov kab lus sib tw, nws muaj qhov zoo ntawm kev tso cai rau cov ntawv ntxiv kom nrog rau lo lus tseem ceeb. Kuj, txij li kab lus sib tw yuav tsum muaj cov lus tshwj xeeb ntxiv, nws yog qhov zoo dua los siv nws rau kev tshawb nrhiav ntev. Yog tias koj tsis paub meej tias hom kab lus twg haum rau koj, xaiv rau kev sim dawb nrog Optmyzr lossis lwm yam cuab yeej zoo sib xws.

Retargeting

Retargeting nrog Adwords tuaj yeem siv rau kev tshaj tawm kev lag luam. Yog tias koj muaj tus account Adwords uas twb muaj lawm, koj tuaj yeem tsim ib qho los ntawm kev xaiv cov “Kev lag luam rov qab” kev xaiv. Nws tuaj yeem tso saib Dynamic tshaj tawm rau koj cov khoom ntawm lwm lub vev xaib thiab platforms, tsuav yog koj muaj tus account Adwords sib raug. Rau qhov siv tau zoo tshaj plaws ntawm retargeting, Nco ntsoov tias koj ntu koj lub vev xaib cov neeg tuaj saib kom pom cov tshaj tawm cuam tshuam.

Retargeting yog qhov tshwj xeeb tshaj yog rau cov lag luam e-lag luam. Txawm hais tias nws yuav tsis ua haujlwm rau cov kev pabcuam kav dej, cov lag luam zoo li no yuav hloov cov neeg siv khoom ntau dua yog tias lawv muaj lub voj voog muag ntev dua. Los ntawm kev siv remarketing thiab email campaigns, koj tuaj yeem ncav cuag cov neeg siv khoom uas yav dhau los saib koj cov khoom tab sis tsis ua kev yuav khoom. Txoj kev no, koj muaj peev xwm yeej lawv cov xim thiab pab lawv yuav koj cov khoom.

Google txoj cai txwv tsis pub sau cov ntaub ntawv tus kheej lossis cov ntaub ntawv txheeb xyuas tau los ntawm cov neeg tuaj saib lub vev xaib, suav nrog email chaw nyob thiab xov tooj. Cov lej retargeting ntawm koj lub vev xaib tsis pom rau cov neeg tuaj saib thiab tsuas yog sib txuas lus nrog lawv cov browsers. Txhua tus neeg siv internet muaj kev xaiv tso cai lossis tsis siv cov ncuav qab zib. Disabling ncuav qab zib tuaj yeem ua rau muaj qhov tsis zoo rau cov kev paub hauv online ntawm tus kheej. Xwb, koj tuaj yeem hla cov kauj ruam no thiab siv Google Analytics tag ntawm koj lub vev xaib.

Retargeting nrog Adwords yog lub tswv yim zoo rau kev txhawb nqa koj cov khoom lossis kev pabcuam. Nws ua haujlwm zoo thoob plaws ntau txoj kev thiab yuav tsum tau siv cov ncuav qab zib browser. Los ntawm kev sau thiab khaws cov ncuav qab zib, koj tuaj yeem taug qab koj lub vev xaib kev khiav tsheb thiab txiav txim siab koj lub hom phiaj hloov dua siab tshiab. Retargeting yog tshwj xeeb tshaj yog pab tau rau e-commerce websites, vim nws pab koj lub hom phiaj nyob rau pem hauv ntej ntawm cov neeg tuaj xyuas nquag thiab ua rau lawv rov yuav khoom. Ntxiv mus, nws tuaj yeem ua haujlwm ua ke nrog lwm cov kev lag luam digital.

Google's AdWords platform yog cov cuab yeej tshaj tawm online uas ua haujlwm zoo ib yam li lub tsev muag khoom. Nws pab koj tso koj qhov kev tshaj tawm rau pem hauv ntej ntawm cov neeg tuaj saib raws sijhawm. Tab sis yuav ua li cas koj ua tau ntau tshaj ntawm nws? Nov yog qee cov lus qhia thiab kev ua kom yuam kev. Koj tuaj yeem pib tau dawb hnub no. Yog tias koj yog tus tshiab rau AdWords, Koj tuaj yeem tshawb xyuas peb lub zej zog slack dawb rau SaaS cov neeg lag luam, Lub koom haum.

AdWords yog qhov kev tshaj tawm online platform tsim los ntawm Google

Yav dhau los hu ua Google Ads, Google's AdWords platform tso cai rau cov neeg tshaj tawm los tsim thiab tso kev tshaj tawm hauv cov vev xaib. Cov kev tshaj tawm no tau tshwm sim nrog rau cov txiaj ntsig tshawb nrhiav. Cov neeg tshaj tawm tuaj yeem teeb tsa tus nqi rau kev tshaj tawm thiab sib tw raws li. Google tom qab ntawd tso qhov kev tshaj tawm rau saum toj ntawm nplooj ntawv tshwm sim thaum ib tus neeg tshawb nrhiav rau lo lus tseem ceeb. Kev tshaj tawm tuaj yeem siv hauv zos, teb chaws, thiab thoob ntiaj teb.

AdWords tau pib los ntawm Google hauv 2000. Thaum ntxov, Cov tshaj tawm tau them Google txhua hli los tswj lawv cov phiaj xwm. Tom qab ib pliag, lawv tuaj yeem tswj hwm kev sib tw ntawm lawv tus kheej. Txawm li cas los, lub tuam txhab hloov qhov kev pabcuam no thiab qhia txog kev pabcuam tus kheej hauv online portal. Google kuj tau tshaj tawm cov kev pabcuam tsim nyog thiab lub chaw pabcuam tus kheej. Hauv 2005, nws tau tshaj tawm Jumpstart kev tswj hwm phiaj xwm kev pabcuam thiab GAP program rau cov kws tshaj lij.

Muaj ntau hom kev tshaj tawm, suav nrog cov ntawv nyeem, duab, thiab video. Rau txhua qhov no, Google txiav txim siab cov ntsiab lus ntawm nplooj ntawv thiab tom qab ntawd nthuav tawm cov lus tshaj tawm uas sib haum rau cov ntsiab lus. Cov tshaj tawm kuj tseem tuaj yeem xaiv cov channel uas lawv xav kom Google tshaj tawm tshwm. Google muaj ntau hom kev tshaj tawm, suav nrog cov ntawv tshaj tawm mobile, cov yeeb yaj kiab hauv nplooj ntawv, thiab tso saib tshaj tawm. Lub Ob Hlis 2016, Google tshem tawm sab xis sab xis tawm ntawm AdWords. Txawm li cas los, qhov no tsis cuam tshuam rau cov npe khoom, Google Knowledge Graph, thiab lwm hom kev tshaj tawm.

Ib daim ntawv nrov ntawm remarketing hu ua dynamic remarketing. Nws suav nrog kev qhia tawm rau cov neeg tuaj saib lub vev xaib dhau los raws li lawv tus cwj pwm. Qhov no tso cai rau cov neeg lag luam los tsim cov npe ntawm cov neeg tuaj saib raws li lawv lub vev xaib yav dhau los cov neeg tuaj saib thiab ua haujlwm tshaj tawm uas cuam tshuam rau cov neeg tuaj saib. Google AdWords cov neeg siv kuj tuaj yeem xaiv tau txais cov kev hloov tshiab ntawm cov khoom lag luam tawm tshiab thiab hloov tshiab los ntawm Remarketing Lists for Search (RLSA) feature.

Thaum AdWords yog qhov kev tshaj tawm hauv online uas tau siv dav, nws tseem yog ib qho nyuaj rau kev lag luam me. Google tau ua rau AdWords ib qho kev tshaj tawm ntau txhiab daus las. Ib cag los ntawm kev ua tus nrov tshaj plaws kev pabcuam tus kheej tshaj tawm platform, Adwords kuj yog thawj qhov kev pabcuam tus kheej tshaj tawm platform tsim los ntawm Google. Nws txoj kev vam meej hauv kev ncav cuag cov neeg siv khoom muaj peev xwm tau ua rau nws yog ib lub ntiaj teb kev tshaj tawm loj tshaj plaws.

Nws zoo ib yam li lub tsev auction

Muaj qee yam uas koj yuav tsum paub ua ntej mus rau kev sib tw. Hauv kev sib tw, lub siab tshaj bidder yeej cov khoom. Yog tias muaj ob tus neeg sib tw, lub tsev auction yuav tau xaiv ntawm lawv. Tus auctioneer tseem yuav tshaj tawm tus nqi cia. Qhov no yog tus nqi ntawm qhov khoom tuaj yeem yuav, thiab nws yuav tsum qis dua li qhov ntsuas tus nqi kwv yees. Lub tsev muag khoom kuj tseem yuav muab cov ntsiab lus hais txog cov khoom muag sai li sai tau thaum muaj.

Cov txheej txheem ntawm kev xa khoom zoo ib yam. Koj yuav tau hloov cov tswv cuab ntawm cov khoom mus rau lub tsev auction. Txhawm rau xa koj cov khoom, lub auction lub tsev yuav tsum tau txais ib tug nqi ntawm nws thiaj li hais tias lawv muaj peev xwm teem lub pib twv. Txhawm rau thov kev ntsuas, ntau lub tsev auction muaj daim ntawv tiv tauj online. Koj tuaj yeem mus xyuas lub tsev muag khoom ntawm tus kheej lossis tso tawm cov khoom rau kev ntsuam xyuas. Thaum lub sij hawm auction, yog tias koj tsis muaj sijhawm los ntsuas qhov ua tiav ntawm tus kheej, qee lub tsev auction yuav them tus nqi ua tsis tiav 5 rau 15 feem pua ​​ntawm tus nqi ntawm cov khoom.

Muaj peb hom kev sib tw. Kev twv lus Askiv yog qhov ntau tshaj plaws hauv lub neej niaj hnub no. Cov neeg koom nrog qw tawm lawv cov nqi twv lossis xa hauv tshuab hluav taws xob. Qhov kev sib tw xaus thaum tus neeg sib tw siab tshaj plaws tsis tshaj qhov kev sib tw dhau los. Tus neeg sib tw yeej yuav yog tus yeej qhov ntau. Qhov sib txawv, kev sib tw thawj tus nqi yuav tsum tau ua rau hauv lub hnab ntawv kaw thiab ib tus neeg sib tw.

Lub tsev auction muaj tag nrho cov kev pabcuam rau cov muag khoom thiab cov neeg yuav khoom. Tus neeg yuav khoom yuav nqa cov khoom mus rau lub tsev muag khoom, uas yuav txiav txim siab thaum twg nws yuav raug muag. Lub tsev auction yuav ua lag luam cov khoom thiab tuav cov kev soj ntsuam pej xeem ua ntej hnub auction. Thaum lub auction hnub tuaj txog, tus auctioneer yuav ua qhov auction thiab muag cov khoom. Lub tsev muag khoom yuav sau cov nyiaj tau los ntawm tus neeg yuav khoom thiab xa cov khoom seem rau tus muag khoom. Thaum lub auction xaus, lub tsev muag khoom yuav npaj kom muaj kev ruaj ntseg ntawm cov khoom, thiab tseem tuaj yeem npaj kev thauj mus los rau cov khoom yog tias tus neeg muag khoom xav tau.

Nws muaj txiaj ntsig zoo rau kev lag luam

Muaj ntau yam txiaj ntsig rau kev siv Google AdWords rau koj lub lag luam. Google Txoj Kev Coj Zoo Tshaj Plaws qhia txog qhov koj tuaj yeem kuaj koj tus kheej li cas. Yog tias koj tuaj yeem ua tiav ROI zoo hauv kev siv nyiaj tsim nyog, AdWords tuaj yeem ua tau zoo heev. Kev sib tw muaj txiaj ntsig tuaj yeem tsim tsawg kawg ob duas las hauv cov txiaj ntsig rau txhua duas koj siv. Cov lag luam tuaj yeem ua kom zoo dua lawv cov phiaj xwm AdWords kom ua kom qhov ntim ntawm kev muag khoom thiab tau txais txiaj ntsig.

Nrog qhov program no, koj tuaj yeem tsom cov neeg muaj peev xwm los ntawm hnub nyoog, qhov chaw, lo lus tseem ceeb, thiab txawm tias lub sijhawm nruab hnub. Feem ntau, cov lag luam khiav lawv cov tshaj tawm ntawm hnub Monday thiab Friday los ntawm 8 AM rau 5 PM. Yog tias koj tab tom nrhiav kom tau txais txiaj ntsig siab, tej zaum koj yuav xav twv rau ib qho chaw nruab nrab. Yog tias koj lub tuam txhab tau txais txiaj ntsig tom qab siv nyiaj xwb $50 ib lub hlis, koj tuaj yeem hloov kho koj qhov kev twv kom nce cov nyiaj tau los uas koj ua.

Tau txais txiaj ntsig tshaj plaws ntawm koj qhov kev sib tw Adwords yog qhov tseem ceeb rau kev nce ROI thiab tsim cov tsheb khiav rau koj lub vev xaib. Koj tuaj yeem siv SEO thiab kev tshaj tawm xov xwm los pab koj tsav tsheb mus rau koj qhov chaw thiab ntsuas koj qhov kev tshaj tawm cov txiaj ntsig. Thaum koj cov phiaj xwm Adwords tau txais txiaj ntsig, koj tuaj yeem nce koj cov peev nyiaj kom ntau dua ROI. Yuav pib, pib nrog cov phiaj xwm Adwords yooj yim thiab ntxiv nws nrog SEO thiab kev tshaj xov xwm. Tom qab ntawd, koj tuaj yeem nthuav koj cov peev nyiaj tshaj tawm kom suav nrog cov peev txheej ntxiv, xws li koj qhov blog.

Nqi ib nias

Muaj ntau ntau yam los xav txog thaum txiav txim siab tus nqi ntawm kev nyem hauv Google Adwords. Piv txwv li, thaum feem ntau kev lag luam pom CPCs siab, qhov nruab nrab yog nyob rau hauv $1. Raws li tus tswv lag luam, koj yuav tsum coj koj ROI rau hauv kev txiav txim siab ua ntej txiav txim siab siv nyiaj ntawm AdWords. Tus nqi ntawm qhov nruab nrab nias yuav txawv ntawm kev lag luam mus rau kev lag luam. Yog tias koj tab tom ua lag luam hauv chaw kho hniav, koj tuaj yeem tso koj cov ntawv tshaj tawm hauv Google tshawb nrhiav network rau cov neeg mob nrhiav kev pabcuam kho hniav.

Ntxiv rau kev suav qhov nruab nrab CPC, koj yuav tsum ntsuas koj tus nqi hloov dua siab tshiab. Thaum AdWords kev nkag siab yuav qhia qhov kawg ad clicked, Google Analytics yuav muab koj cov duab ntxaws ntxiv ntawm koj qhov kev hloov pauv. Kuj, koj yuav tsum siv lub npe hu ua Enhanced CPC, uas yeej bids mus txog 30% siab dua ntawm cov ntsiab lus uas ua rau kev hloov pauv. Nplooj Ceev yog qhov tseem ceeb hauv kev txiav txim siab hloov pauv. Cov kev tshawb fawb qhia tias yog tias koj nplooj ntawv siv sijhawm ntev tshaj li ob vib nas this los thauj, ze li ib nrab ntawm koj cov neeg tuaj saib yuav tawm mus.

Thaum koj muaj kev nkag siab zoo ntawm ntau yam CPC ntsuas, Koj tuaj yeem siv CPC lub laij lej los txiav txim seb koj yuav tsum siv nyiaj npaum li cas. Tus nqi ib nias metric yog qhov tseem ceeb tshaj plaws ntawm koj qhov kev sib tw PPC, raws li nws txiav txim siab npaum li cas koj yuav tsum tau siv los ua kom rov qab los ntawm koj cov peev txheej. Nws yuav txiav txim siab seb koj yuav tsum siv qhov kev sib tw ua kom zoo dua los yog phau ntawv twv kom ncav cuag koj cov peev nyiaj xav tau. Nws yuav pab koj txiav txim siab seb hom kev tshaj tawm twg siv thiab cov ntsiab lus twg rau lub hom phiaj.

Tus nqi zoo ib qho cuab yeej nyem kuj tseem yuav muab rau koj los saib xyuas cov neeg sib tw’ CPC, nrog rau koj lub vev xaib nrhiav ntim. Cov kev ntsuas no yuav pab koj txiav txim siab zoo dua txog cov ntsiab lus thiab cov phiaj xwm tshaj tawm rau lub hom phiaj. Thaum kawg, nws tsim nyog nws los nqis peev rau hauv tus nqi npaum li cas ib nyem software. Xav txog tus nqi ntawm cov software thiab lub sijhawm ua ntawv thov ua ntej koj tso npe. Muaj ntau ntau cov kev pab cuam los pab koj khiav koj Google AdWords phiaj los nqis tes zoo.

Kev sib tw qauv

Kev sib tw CPC tso cai rau koj los teeb tsa qhov kev sib tw siab tshaj plaws rau txhua pawg ad lossis lo lus tseem ceeb. Hom kev twv automation no muab rau koj tswj tau tshaj plaws, tab sis nws tseem tuaj yeem tsav CPCs ntuj siab. Kev sib tw ntawm tes yog qhov zoo tshaj plaws rau cov phiaj xwm thaum ntxov, thaum koj xav tau los sau cov ntaub ntawv ntxiv txog koj cov phiaj xwm. Phau ntawv CPC kev twv cia koj teeb tsa qhov siab tshaj plaws rau txhua pawg tshaj tawm, thaum maximizing clicks nyob rau hauv ib daim ntawv teev nyiaj txiag.

Google muab ntau txoj hauv kev los twv rau kev tshaj tawm. Cov neeg tshaj tawm feem ntau tsom rau qhov kev xav, nyem, thiab kev hloov dua siab tshiab, los yog nyob rau views rau kev tshaj tawm video. Tab sis thaum nws los txog rau ad chaw, koj yuav tsum paub tias Google auctions ad chaw. Koj qhov kev twv yog qhov txiav txim seb muaj pes tsawg tus tshaj tawm tshwm nyob rau hauv ib qho chaw, yog li koj yuav tsum nkag siab qhov nuances ntawm kev sib tw ua ntej kev sib tw. Cov npe hauv qab no yog ob peb lub tswv yim los ua qhov feem ntau ntawm cov qauv kev sib tw.

Thaum txiav txim siab txog kev sib tw, xav txog lub hom phiaj ntawm koj txoj kev sib tw. Txiav txim siab seb koj lub hom phiaj yog tsav tsheb mus rau koj lub vev xaib lossis tsim kev txaus siab. Nyob ntawm koj lub hom phiaj, tej zaum koj yuav xav siv tus nqi-ib-nias (CPC) kev sib tw. Txawm li cas los, yog tias koj lub hom phiaj yog los txhawb cov thawj coj thiab nce kev muag khoom, Tej zaum koj yuav xav thawb impressions thiab micro hloov dua siab tshiab. Yog tias koj tshiab rau Adwords, ua tib zoo xav txog koj lub hom phiaj.

Thaum sib tw rau cov ntsiab lus tshwj xeeb, Nws yog ib qho tseem ceeb los ntsuam xyuas lawv nyob rau hauv ib qho kev ntsuam xyuas cov txheej txheem. Split-testing tso cai rau koj ntsuas tus nqi ntawm cov nyiaj tau los uas txhua lo lus tseem ceeb tuaj. Piv txwv li, yog lub tuam txhab A qhov siab tshaj plaws twv rau lo lus tseem ceeb yog $2, lawv tsuas yog qhia lawv cov tshaj tawm rau cov neeg uas muaj computers. Yog lub tuam txhab B muaj ib tug $5 twv, tej zaum lawv yuav muaj lub tswv yim txawv rau qhov a “hom phiaj” cov neeg tuaj saib yog nrhiav.

Tus nqi rau kev hloov pauv

Tus nqi-ib-hloov metric yog qhov tseem ceeb uas yuav tsum tau xav txog thaum txiav txim siab npaum li cas los siv rau AdWords. Tus lej feem ntau siab dua tus nqi-ib-nias. Piv txwv li, tej zaum koj yuav tau them $1 rau txhua qhov nias, tab sis nyob rau hauv qhov chaw pov hwm, tej zaum koj yuav siv nyiaj mus txog $50. Paub seb yuav siv nyiaj ntau npaum li cas yuav pab koj tsom mus rau qhov zoo tshaj plaws ad zoo. Nov yog qee txoj hauv kev los txiav txim tus nqi-ib-hloov pauv:

Ua ntej, koj yuav tsum paub txhais li cas “hloov dua siab tshiab.” Qhov kev ntsuas no txawv nyob ntawm qhov kev lag luam. Kev hloov pauv tuaj yeem ua los ntawm kev muag khoom, ib tug sau npe, los yog mus ntsib ib nplooj ntawv tseem ceeb. Ntau tus neeg tshaj tawm kuj tseem siv tus nqi-ib-miv kev ntsuas los ntsuas lawv qhov kev ua tau zoo. Hauv qee kis, qhov metric no hu ua “nyem-los ntawm tus nqi.”

Qhov siab dua koj qhov kev twv, qhov siab dua koj tus nqi-ib-hloov tuaj yeem ua tau. Kev nce koj qhov kev twv yuav ua rau koj muaj feem tau txais kev hloov pauv ntau dua, tab sis nws yog ib qho tseem ceeb kom paub txog qhov nyiaj siab tshaj uas koj tuaj yeem siv ua ntej kev hloov pauv yuav tsis muaj txiaj ntsig. Ib qho piv txwv ntawm tus nqi-ib-hloov metric yog qhov nyem-los ntawm tus nqi (CTR) ntawm Google AdWords phiaj xwm.

Lwm txoj hauv kev los ntsuas tus nqi-ib-hloov pauv yog ntsuas tus nqi kom tau txais tus neeg siv khoom. Kev hloov pauv tuaj yeem tshwm sim thaum tus neeg siv khoom yuav khoom, sau npe rau ib tus account, download tau ib lub app, los yog thov kom hu rov qab. Qhov kev ntsuas no feem ntau yog siv los ntsuas qhov ua tiav ntawm kev them nyiaj tshaj tawm. Txawm li cas los, email kev lag luam, zoo li SEO, kuj muaj cov nqi siv nyiaj. Hauv qhov no, CPC yog qhov ntsuas zoo dua.

Thaum koj tuaj yeem teeb tsa CPA lub hom phiaj hauv Adwords, Google siv kev kawm tshuab qib siab thiab tsis siv neeg sib tw algorithms los txiav txim siab qhov zoo tshaj plaws CPC twv rau koj. Nyob ntawm koj cov neeg tuaj saib thiab cov khoom, koj tuaj yeem them ntau dua li koj lub hom phiaj rau qee qhov kev hloov pauv, thaum lwm tus yuav raug nqi koj tsawg dua qhov koj xav tau. Nyob rau hauv ntev, cov rog no sib npaug sib npaug thiab koj yuav tsis tas yuav kho koj qhov kev sib tw CPC.

Kev lag luam rov qab

Kev vam meej ntawm kev rov ua lag luam nrog AdWords tau nce ntxiv yav dhau los 5 xyoo. Lub sij hawm retargeting’ yog oxymoron rau cov neeg lag luam, tab sis nws tau dhau los ua lo lus buzz ntawm lub hnub, thiab rau qhov laj thawj zoo. Nws yog lub sijhawm xaiv hauv cov tebchaws xws li Fabkis, Tuam Tshoj, thiab Russia. Muaj ntau cov lus hais txog kev lag luam rov qab, tab sis tsab xov xwm no yuav tham txog nws cov txiaj ntsig thiab vim li cas nws ua haujlwm.

Lub tswv yim tseem ceeb tom qab rov ua lag luam nrog AdWords yog tsom rau cov neeg tuaj saib uas tawm hauv koj lub vev xaib yam tsis muaj kev yuav khoom. Kev tshaj tawm uas cuam tshuam rau koj cov neeg tuaj saib’ Cov kev xav tau yog tom qab ntawd tsom mus rau cov tib neeg thaum lawv tshawb xyuas lub vev xaib. Ua li no, koj tuaj yeem ntxiv AdWords remarketing code rau txhua nplooj ntawv ntawm koj lub vev xaib, los yog rau ib txhia ntawm lawv. Advanced remarketing ntu tuaj yeem tsim tau siv Google Analytics. Thaum cov qhua ua tau raws li cov txheej txheem, lawv tau ntxiv rau koj daim ntawv teev npe rov ua lag luam. Tom qab ntawd koj tuaj yeem siv cov npe no los koom nrog lawv ntawm Display Network.

Cov neeg sib tw txawj ntse

Yuav kom yeej kev sib ntaus sib tua tiv thaiv koj cov neeg sib tw hauv kev lag luam hauv online, koj yuav tsum to taub qhov tsis muaj zog ntawm koj cov rivals. Yog tias koj cov khoom lossis cov kev pabcuam tsis zoo siab rau cov lus tseem ceeb, koj tus neeg sib tw yuav siv qhov txiaj ntsig tsis ncaj ncees. Siv cov cuab yeej txawj ntse sib tw, koj tuaj yeem tshawb pom yuav ua li cas kom tau txais txiaj ntsig ntawm qhov no los ntawm kev ntaus lawv ntawm cov channel tsis tseem ceeb. Qhov kev txawj ntse kev sib tw no tseem yuav pab koj faib nyiaj txiag rau ntau txoj hauv kev thiab ua kom pom tseeb cov ntsiab lus tseem ceeb.

Los ntawm kev siv cov cuab yeej txawj ntse sib tw, koj tuaj yeem tau txais snapshot ntawm koj cov neeg sib tw’ digital marketing zoo. Cov cuab yeej no tuaj yeem muaj los ntawm kev pub dawb, cov cuab yeej yooj yim rau kev tshawb xyuas qib kev lag luam. Cov cuab yeej no pab koj nyob rau saum cov heap thiab ua tus thawj koj cov neeg sib tw hauv ntiaj teb online. Qhov tseeb, raws li kev txheeb cais, kev lag luam nruab nrab muaj txog li 29 cov neeg sib tw, ua rau nws tseem ceeb los saib xyuas koj cov neeg sib tw ua dab tsi txhawm rau txhawm rau nce qib.

Cov kauj ruam tom ntej hauv cov txheej txheem PPC yog los txheeb xyuas koj qhov kev sib tw. Cov neeg sib tw’ daim ntawv tshaj tawm tuaj yeem qhia koj ntau yam txog qhov ua haujlwm rau lawv thiab dab tsi tsis yog. Nrog kev sib tw PPC txawj ntse, koj tuaj yeem txheeb xyuas koj cov neeg sib tw’ cov ntsiab lus saum toj kawg nkaus thiab kawm lawv daim ntawv tshaj tawm los tsim kev tshaj tawm zoo dua. Ntxiv nrog rau kev sib tw PPC cov cuab yeej, ad-lo lus kev sib tw cov cuab yeej tuaj yeem pab koj tau txais kev sib tw ntawm koj cov neeg sib tw.

Txawm hais tias SpyFu thiab iSpionage muab cov cuab yeej txawj ntse sib tw zoo, lawv interface yog tsis txaus ntshai intuitive. SpyFu yog ib qho piv txwv zoo ntawm qhov no, muab cov ncauj lus kom ntxaws txog cov npe sib tw cov npe thiab cov ntawv tshaj tawm. Nws tseem suav nrog kev nkag siab txog cov nplooj ntawv sib tw tsaws. Nws muaj ib tug dawb version uas tso cai rau koj mus saib cov neeg sib tw ad luam thiab tsaws nplooj ntawv. Nws muab cov ntaub ntawv sib tw dawb, nrog rau peb daim ntawv ceeb toom cov neeg sib tw pub dawb hauv ib hnub.

Muaj ntau txoj hauv kev los tsim koj tus account AdWords. Hauv qab no kuv yuav npog Broad match, Cov ntsiab lus tsis zoo, Ib lo lus tseem ceeb ad pawg, thiab SKAGs. Qhov twg ua haujlwm zoo tshaj rau koj txoj haujlwm? Nyeem rau kom paub seb txoj kev twg ua haujlwm zoo tshaj rau koj. Nov yog ob peb lub tswv yim kom koj pib. Ces, koj tuaj yeem txhim kho koj cov phiaj xwm. Nov yog yuav ua li cas txhim kho koj tus lej nyiaj thiab tau txais txiaj ntsig zoo tshaj plaws los ntawm Adwords.

Broad match

If you want to see higher conversion rates and reduce the cost per click, siv cov kev hloov dav dav hauv Adwords. Yog vim li cas yog tias koj cov lus tshaj tawm yuav cuam tshuam rau koj cov neeg siv, thiab koj yuav muaj kev tswj hwm koj cov peev nyiaj tshaj tawm. Kev sib tw dav hauv Adwords tuaj yeem noj sai sai rau koj cov peev nyiaj tshaj tawm. Hmoov zoo, muaj qee txoj hauv kev yooj yim los ntsuas ob hom kev sib tw. Nyeem rau kom paub yuav ua li cas kom koj cov peev nyiaj tshaj tawm.

Yog tias koj qhov kev tshaj tawm tau qhia rau cov lus tshawb nrhiav uas tsis muaj koj lo lus tseem ceeb, siv Broad Match modifier. Qhov no yuav qhia koj qhov kev tshaj tawm rau cov kev tshawb fawb ntsig txog uas yuav suav nrog cov lus sib xws thiab lwm yam kev hloov pauv ntawm lo lus tseem ceeb. Broad Match Modifier yog ib hom kev sib tw nrog lub cim. Ntxiv no modifier, nyem rau ntawm lo lus tseem ceeb tab thiab nyem rau + kos npe ib sab ntawm txhua lo lus tseem ceeb. Broad match modifiers yog qhov zoo tshaj plaws rau kev tsav tsheb zoo.

Google qhov kev sim nrog kev sib tw dav hauv Adwords yuav ua rau qee tus tshaj tawm, tab sis nws yuav tsis ua mob rau koj cov qhab nia Zoo. Txawm hais tias ntau tus tshaj tawm xav tias CTR siab tsis zoo rau lawv cov qhab nia Zoo, qhov no tsis yog li ntawd. Qhov tseeb, Kev txhim kho lo lus tsis zoo yuav txhim kho koj cov qhab nia Zoo. Kev sib tw dav CTR tseem ceeb ntau dua rau cov lus tseem ceeb Cov qhab nia Zoo hauv AdWords dua li qhov sib tw CTR. Txawm li cas los, CTR lo lus tseem ceeb zoo yuav pab koj tshaj tawm kom tau txais qhov siab tshaj plaws tau nyem.

Kev sib tw dav hauv Adwords yog qhov zoo tagnrho rau cov neeg tshaj tawm uas tsis muaj cov npe tseem ceeb. Nws tuaj yeem tshem tawm qhov kev tshawb nrhiav tsis xav tau thiab txo tus nqi nyem, tso cai rau koj los mloog cov lus tseem ceeb uas ua haujlwm rau koj cov neeg tuaj saib. Thaum koj muab cov ntsiab lus tsis zoo nrog kev sib tw dav, Koj tuaj yeem txhim kho koj li ROI ntxiv. Qhov kev xaiv no tau qhia ob peb xyoos dhau los tab sis tau txais kev mloog me ntsis txog tam sim no. Yog tias koj siv cov ntsiab lus tsis zoo, lawv yuav txhim kho koj lub hom phiaj thiab ROI.

Cov ntsiab lus tsis zoo

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. Koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw, los yog tsawg kawg rau tej pawg ad, kom koj cov ntawv tshaj tawm tsis tshwm sim rau cov ntsiab lus no. Qhov no tuaj yeem pab txuag tau nyiaj ntau. Nov yog qhov koj ua li no:

Nrhiav Google kom pom cov ntsiab lus tsis zoo. Ntaus lo lus tseem ceeb uas koj xav tau lub hom phiaj thiab pom qhov koj tau txais. Ntxiv ib qho kev tshaj tawm tsis xav tau rau koj cov npe ntawm AdWords cov ntsiab lus tsis zoo. Koj tuaj yeem tshawb xyuas koj qhov Google Search Console thiab kev tshuaj ntsuam xyuas kom paub seb cov ntsiab lus twg yog qhov tsim kom muaj tsheb khiav ntau tshaj rau koj.. Nco ntsoov ntxiv cov ntsiab lus no rau hauv koj daim ntawv teev npe. Nws yuav muab koj lub tswv yim ntawm qhov twg tsim nyog tsis suav nrog koj cov phiaj xwm tshaj tawm.

Lub ntsiab lus tseem ceeb tsis zoo yog hais txog cov lus hauv cov lus tseem ceeb uas yog qhov tseem ceeb tshaj plaws rau koj txoj kev sib tw. Yog tias koj tshaj tawm tus kav dej, koj tsis xav tsom cov neeg nrhiav haujlwm. Cov neeg nrhiav tus kav dej, piv txwv, would enter “plumber”, uas yuav yog lub ntsiab lus tsis zoo. Broad match cov ntsiab lus tsis zoo, ntawm qhov tod tes, tiv thaiv koj cov kev tshaj tawm los ntawm kev tshwm sim thaum ib tus neeg ntaus txhua cov lus ntawm cov lus tseem ceeb.

Siv qhov kev sib tw dav dav lossis kab lus tsis zoo los thaiv kev tshaj tawm. Qhov kev sib tw dav dav tsis zoo yuav thaiv kev tshaj tawm rau kev tshawb fawb nrog ob lo lus tsis zoo. Hom kev sib tw tsis zoo no yuav tsis qhia tawm yog tias koj cov lus nug suav nrog tag nrho cov ntsiab lus tsis zoo, tab sis qee qhov ntawm lawv yuav tshwm sim hauv kev tshawb nrhiav. Qhov kev sib tw tsis zoo yog qhov zoo tshaj plaws siv rau cov hom lossis cov khoom uas zoo sib xws, thiab koj tsis xav kom tib neeg siv qhov tsis ncaj ncees lawm. Hauv qhov no, ib tug tsis zoo broad match yuav ua.

Ib lo lus tseem ceeb ad pawg

If you’re trying to drive higher quality scores for your ads, koj yuav tsum siv ib lo lus tseem ceeb ad pawg. Cov kev tshaj tawm no tshwj xeeb heev rau ib lo lus tseem ceeb, thiab daim ntawv tshaj tawm yuav yog 100% cuam ​​tshuam rau lo lus tseem ceeb ntawd. Thaum tsim ib lo lus tseem ceeb ad pawg, saib ntawm qhov nias ntawm tus nqi, kev xav, thiab kev sib tw ntawm tus kheej lo lus tseem ceeb. Koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb los xaiv qhov yog.

Ib pawg lus tseem ceeb tshaj tawm yog ib txoj hauv kev zoo los sim cov ntawv tshaj tawm sib txawv thiab ua kom zoo rau koj cov phiaj xwm. Txawm li cas los, koj tuaj yeem pom tias ib pawg lus tseem ceeb siv sijhawm ntau los teeb tsa thiab tswj ntau dua li pawg tshaj tawm ntau lo lus. Tias yog vim li cas lawv xav tau cais ad pawg rau txhua lo lus tseem ceeb. Nrog kev sib tw ntau lo lus, koj yuav muaj ntau pua lo lus tseem ceeb, thiab nws nyuaj dua los tswj thiab txheeb xyuas lawv txhua tus.

Ntxiv rau qhov ua kom koj tus nqi hloov dua siab tshiab, ib pawg lus tseem ceeb tshaj tawm tuaj yeem txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Txij li cov neeg siv yuav tsum siv Google los nrhiav cov ntaub ntawv, lawv cia siab tias yuav pom cov txiaj ntsig cuam tshuam. Kev tshaj tawm uas muaj tib lub sij hawm tshawb fawb raws li cov neeg tuaj saib yuav tsim ntau cov clicks thiab kev hloov pauv. SKAGs kuj yog ib qho kev xaiv zoo tshaj plaws rau kev tshaj tawm ntau yam khoom lossis kev pabcuam. Thaum kawg, koj yuav zoo siab dua nrog koj cov txiaj ntsig yog tias koj siv ib lo lus tseem ceeb tshaj tawm pawg tsis yog ntau pawg tshaj tawm cov khoom lag luam.

Thaum ib lo lus tseem ceeb tshaj tawm pawg tsis zoo rau txhua hom kev lag luam, lawv yog qhov kev xaiv zoo tshaj yog tias koj tab tom nrhiav los txhawb koj cov qhab nia zoo thiab nce koj qhov nyem-los ntawm tus nqi. Cov pab pawg tshaj tawm no yog qhov tshwj xeeb tshwj xeeb thiab yuav pab koj nkag siab zoo dua koj li CTR. Los ntawm kev nce qhov tseeb ntawm koj qhov kev tshaj tawm, koj yuav muaj peev xwm txo koj CPC. Koj tseem yuav tau txais txiaj ntsig los ntawm qhov qhab nia zoo dua, uas yuav ua rau tus nqi hloov dua siab tshiab.

SKAGs

SKAGs in Adwords allow you to customize your ads to specific keywords. Qhov no nce qhov cuam tshuam rau Google, nrog rau koj qhov kev tshaj tawm cov qhab nia zoo. Cov qhab nia zoo yog ib qho tseem ceeb tshaj plaws los xav txog thaum txiav txim siab yuav ua li cas txhawm rau txhim kho koj txoj kev sib tw. Cov pab pawg tshaj tawm ib txwm muaj ntau lo lus tseem ceeb hauv txhua pawg ad. Hloov koj qhov kev tshaj tawm tuaj yeem nce koj CTR rau qee cov lus tseem ceeb, thaum txo qis rau lwm tus. Kev tshaj tawm nrog SKAGs muaj ntau yam tshaj tawm uas ua tiav CTR siab dua thiab qis dua CPA.

Thaum teeb tsa SKAGs, koj yuav tsum xyuas kom meej tias koj siv tib daim ntawv lo ntawm txhua lo lus tseem ceeb. Txoj kev no, thaum ib lo lus tseem ceeb ua rau lwm tus, ad yuav tsis qhia. Ib yam li ntawd, yog hais tias ib lo lus tseem ceeb tsis yog kab lus-match lossis qhov tseeb, qhov ad yuav tsis tshwm. Qhov no tsis yog qhov teeb meem loj yog tias koj twb muaj lub tswv yim zoo ntawm koj cov lus tseem ceeb ua li cas.

Ib qho yuam kev uas cov neeg tshaj tawm feem ntau ua yog siv SKAGs ntau dhau. Kev nce koj cov peev nyiaj tshaj tawm los ntawm kev siv cov ntsiab lus tsis cuam tshuam yog ib txoj hauv kev kom nkim koj cov nyiaj. SKAGs pab koj lim tawm cov ntsiab lus tsis zoo thiab ua kom yooj yim los saib xyuas koj qhov kev ua tau zoo. Qhov no yog ib lub tswv yim zoo, yog tias koj muaj ntau pua lo lus tseem ceeb. It also ensures that your ads are relevant to your visitors’ needs.

SKAGs hauv Adwords yog ib txoj hauv kev zoo los faib koj cov phiaj xwm thiab phiaj xwm cuam tshuam zoekwoorden. Yog tias koj muaj ob peb lo lus tseem ceeb tshaj tawm pawg, txhua tus yuav tsum muaj nws nplooj ntawv tsaws. Koj tuaj yeem tsim ntau npaum li 20 ib lo lus tseem ceeb ad pawg. Cov no yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj tus lej AdWords. Ib SKAG tuaj yeem muaj ntau qhov kev sib tw.

Landing page

When creating a landing page for your Adwords campaign, muaj ntau yam los xav txog. Cov neeg tuaj saib uas nyem rau ntawm qhov kev tshaj tawm lossis cov ntawv txuas feem ntau xav pom cov ntsiab lus uas zoo ib yam li lawv tab tom nrhiav. Yog tias koj tsis muaj cov ntsiab lus tseem ceeb ntawm koj nplooj ntawv tsaws, koj cov neeg tuaj saib yuav zoo li nyem tam sim ntawd. Hloov chaw, tsom ntsoov rau kev muab cov ntaub ntawv tseem ceeb uas tuaj yeem pab lawv txiav txim siab. Nco ntsoov tias koj nplooj ntawv tsaws yog yooj yim rau kev taw qhia, muaj cov lus qhia meej rau kev nqis tes ua thiab muab rau tus neeg siv yam lawv xav tau.

Cov ntsiab lus ntawm koj nplooj ntawv tsaws yuav tsum muaj cov lus nug tseem ceeb thiab nyeem tau yooj yim. Tsis txhob cluttered, distracting ntawv thiab pop-ups. Invision's landing page yog ib qho piv txwv zoo heev. Nws yog huv si thiab tsuas muaj ib qho taw tes ntawm kev ua, but the “Watch Video” experience is included in a lightbox, uas tsis cuam tshuam kev hloov dua siab tshiab. Qhov yooj yim dua nws yog mus taug kev, siab dua koj tus nqi hloov dua siab tshiab.

Kev sib raug zoo yog lwm qhov tseem ceeb. Cov neeg tuaj xyuas koj nplooj ntawv tsaws yuav tuaj nrog lub hom phiaj tshwj xeeb, yog li koj yuav tsum paub tseeb tias koj nplooj ntawv tam sim qhia qhov tseeb. Nws yuav tsum pab lawv nrhiav tau cov ntaub ntawv uas lawv xav tau thiab ntseeg lawv tias lawv nyob ntawm nplooj ntawv raug. Qhov siab dua qhov cuam tshuam, qhov siab dua koj cov qhab nia zoo yuav yog thiab koj qhov kev tshaj tawm yuav nyob qib siab dua thiab raug nqi tsawg. Cov npe hauv qab no yog qee qhov tseem ceeb tshaj plaws ntawm nplooj ntawv tsaws rau Adwords.

Koj nplooj ntawv tsaws yuav tsum muaj feem cuam tshuam rau lo lus tseem ceeb uas koj tab tom npaj. Piv txwv li, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. Cov ntsiab lus ntawm koj nplooj ntawv tsaws yuav ua raws li koj cov lus tseem ceeb thiab yuav txiav txim siab koj cov qhab nia Zoo. Kev siv cov kev coj ua zoo tshaj plaws yuav ua rau koj tus nqi hloov dua siab tshiab. Nrog cov qhab nia zoo dua, koj tuaj yeem txo koj qhov kev siv nyiaj tshaj tawm thiab ua kom koj cov nyiaj rov qab los ntawm kev nqis peev.

Tej zaum koj tau hnov ​​​​txog PPC tshaj tawm, tab sis tej zaum koj yeej tsis tau siv Google lub platform tshaj tawm, Adwords. Kab lus no yuav muab cov ntsiab lus ntawm PPC tshaj tawm, suav nrog nws cov qauv kev sib tw, Tshawb nrhiav lo lus tseem ceeb, thiab kev siv nyiaj txiag. Yuav pib, ua raws li cov kauj ruam no. Cov no yog thawj kauj ruam rau kev ua tiav PPC phiaj xwm. Yog hais tias koj xav kom koj visibility thiab boost koj conversion nqi, nias ntawm no. Yog xav paub ntxiv, nyeem peb phau ntawv qhia AdWords.

Them-ib-nias (PPC) kev tshaj tawm

Kev siv nyiaj-ib-nias tshaj tawm ntawm Adwords yog txoj hauv kev zoo kom tau txais kev nthuav tawm sai. Txawm hais tias qhov tseeb qauv yog complex, nws yog qhov yooj yim to taub. Tus nqi uas tus neeg tshaj tawm twv yuav txiav txim siab tus nqi ntawm kev nias. Ib zaug pom zoo, kev tshaj tawm feem ntau yog luam tawm tam sim ntawd. Ntxiv rau, PPC tshaj tawm tuaj yeem hloov kho rau lub hom phiaj tshwj xeeb. Hauv qee kis, PPC lub hom phiaj tuaj yeem ua tiav rau qib zip code.

PPC cov nyiaj tau muab faib ua cov phiaj xwm thiab pawg tshaj tawm, uas yog tsim los ntawm cov ntsiab lus tseem ceeb thiab cov tshaj tawm cuam tshuam. Cov pab pawg tshaj tawm muaj ib lossis ntau lo lus tseem ceeb, nyob ntawm qhov xav tau ntawm kev lag luam. Qee tus kws tshaj lij PPC siv tib lo lus tseem ceeb tshaj tawm pawg, tso cai rau lawv kom muaj kev tswj hwm siab tshaj plaws ntawm kev sib tw thiab lub hom phiaj. Txawm koj xaiv los npaj koj txoj kev sib tw li cas, Adwords muaj ntau yam txiaj ntsig.

Ntxiv nrog rau kev tshawb fawb cav kev lag luam, PPC tshaj tawm ntawm Adwords muab cov txiaj ntsig ntxiv ntawm kev lag luam email. Kev Sib cuag tas li ntawm email kev lag luam cuab yeej ua haujlwm zoo nrog PPC tshaj tawm, ua tus txheej txheem ntawm kev tsim thiab tso tawm tshaj tawm ib qho snap. Ua ib tus kws sau ntawv ywj pheej, Raani Starnes tshwj xeeb hauv vaj tse, kev lag luam, thiab cov ntsiab lus lag luam. Nws kuj nyiam sau ntawv txog zaub mov thiab kev mus ncig.

PPC kev tshaj tawm muaj ntau yam zoo. Rau ib yam, PPC kev tshaj tawm cia koj lub hom phiaj cov neeg siv khoom thiab kho koj qhov kev twv raws li cov ntaub ntawv thiab qhov chaw ntawm koj cov neeg tuaj saib. Koj tuaj yeem siv cov ntaub ntawv no los kho koj qhov kev twv raws li qhov koj cov neeg siv khoom tab tom nrhiav. Ntxiv rau, koj tuaj yeem siv cov ntaub ntawv nkag siab los txhim kho koj cov phiaj xwm phiaj xwm thiab txo qis kev siv nyiaj pov tseg. Koj tuaj yeem xaiv los ntawm ntau hom kev tshaj tawm, xws li kev tshaj tawm kev yuav khoom uas qhia koj cov khoom hauv qhov tseem ceeb, thiab tso saib remarketing, uas txhawb kev hloov dua siab tshiab.

Cov txiaj ntsig ntawm PPC tshaj tawm yog qhov tseeb. Koj tuaj yeem siv cov ntsiab lus sib txawv thiab kev tshaj tawm kev tshaj tawm rau cov pab pawg sib txawv thiab cov neeg tuaj saib. Them-ib-nias advertising ua haujlwm ntawm ob lub desktop thiab mobile platforms, thiab nws leverages lub zog ntawm Internet. Yuav luag txhua tus siv internet nrhiav yam lawv xav tau, thiab koj tuaj yeem ua kom zoo dua ntawm qhov tseeb no. Thaum siv kom raug, them-ib-nias tshaj tawm ntawm Adwords yog txoj hauv kev zoo kom tau txais cov neeg siv khoom muaj peev xwm.

Kev sib tw qauv

Koj tuaj yeem siv tus qauv twv rau Adwords los txiav txim siab npaum li cas koj yuav tsum siv rau qee qhov ad. Qhov kev sib tw yuav tshwm sim txhua zaus muaj qhov chaw nyob hauv qhov chaw tshaj tawm, thiab nws txiav txim siab qhov kev tshaj tawm yuav tshwm sim hauv qhov chaw. Koj tuaj yeem xaiv kom tsom mus rau clicks, kev xav, hloov dua siab tshiab, saib, thiab kev koom tes, thiab koj tseem tuaj yeem siv tus nqi-ib-nias twv kom them tsuas yog thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm.

Qhov Maximize Conversions lub tswv yim siv tshuab kev kawm kom ua kom koj cov clicks thiab siv hauv koj cov peev nyiaj txhua hnub. Nws suav txog yam xws li lub sijhawm nruab hnub, qhov chaw, thiab ua haujlwm system. Nws tom qab ntawd teeb tsa qhov kev sib tw uas ua kom muaj kev hloov pauv siab tshaj plaws rau cov peev nyiaj niaj hnub uas koj nkag mus. Cov tswv yim no yog qhov zoo tagnrho rau cov neeg uas muaj peev txheej siab uas xav nrhiav ntim thiab muaj zog hloov dua siab tshiab yam tsis tas siv nyiaj. Ib cag ntawm optimizing koj clicks, lub Maximize Conversions lub tswv yim kuj txuag koj lub sij hawm los ntawm automating koj bids.

Koj tuaj yeem sim ua tus qauv CPC phau ntawv. Nws nyiam cov tsheb khiav zoo thiab ua kom lub siab nyem-los ntawm tus nqi. Txawm li cas los, nws yuav siv sij hawm ntau heev. Ntau lub phiaj xwm phiaj xwm kev hloov pauv, thiab phau ntawv CPC tej zaum yuav tsis yog qhov kev xaiv zoo rau lawv. Yog hais tias koj xav kom koj hloov dua siab tshiab los ntawm koj clicks, koj tuaj yeem xaiv siv tus qauv CPC txhim kho. Cov qauv no yog ib qho kev xaiv zoo rau kev rov ua lag luam thiab cov phiaj xwm muaj npe.

Raws li tau hais los saum no, Google muab cov qauv sib txawv rau kev tshaj tawm sib txawv. Yog li koj yuav tsum nkag siab cov hom phiaj ntawm koj qhov kev sib tw ua ntej txiav txim siab tus qauv kev sib tw rau Adwords. Cov phiaj xwm sib txawv yuav tau txais txiaj ntsig los ntawm cov tswv yim sib txawv rau kev nce kev hloov pauv. Koj yuav tsum xaiv lub tswv yim zoo rau koj qhov kev sib tw. Yog li, dab tsi yog cov tswv yim sib tw zoo tshaj plaws rau txhua qhov kev sib tw? Cia peb saib qee cov tswv yim tshaj plaws hauv Adwords thiab kawm los ntawm lawv.

Kev sib tw ntse yog qhov kev xaiv zoo tshaj plaws rau kev nce tus nqi hloov pauv. Cov qauv kev sib tw ntse tau kho qhov kev twv raws li qhov tshwm sim ntawm kev hloov pauv. Kev siv cov phiaj xwm nqi-ib-tau txais kev twv yuav pab koj ntes cov kev hloov pauv tus nqi qis. Txawm li cas los, koj yuav tsum nco ntsoov tias kev hloov pauv tsis tu ncua tuaj yeem txo koj cov nyiaj tau los tshaj tawm. Yog li ntawd, kho koj qhov kev sib tw ntau zaus tuaj yeem ua rau koj cov peev nyiaj thiab koj tus nqi hloov pauv. Qhov no yog vim li cas Smart Bidding Models yog qhov zoo tshaj plaws rau kev nce koj cov nyiaj tau los

Tshawb nrhiav lo lus tseem ceeb

Qhov tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb hauv kev npaj theem ntawm Adwords phiaj los nqis tes tsis tuaj yeem tshaj tawm. Kev tshawb fawb lo lus tseem ceeb yuav tso cai rau koj los teeb tsa qhov kev cia siab tiag tiag rau koj cov phiaj xwm thiab xyuas kom meej tias lawv raug tsom thiab ua haujlwm tau zoo. Nws tseem yuav pab koj txheeb xyuas cov ntsiab lus tseem ceeb rau koj qhov kev sib tw. Thaum npaj rau koj qhov kev sib tw, koj yuav tsum ua kom meej raws li qhov ua tau thiab xav txog koj qhov project tag nrho cov hom phiaj thiab cov neeg tuaj saib. Txhawm rau pab koj nrhiav cov ntsiab lus tseem ceeb tshaj plaws, Koj tuaj yeem siv Google Keyword Planner.

Cov txheej txheem ntawm kev tshawb fawb lo lus tseem ceeb yog ib txoj hauv kev zoo los txiav txim siab seb cov lus twg raug siv nyob rau txhua hnub los tshawb nrhiav koj cov khoom lossis kev pabcuam. Thaum koj paub cov ntsiab lus twg yog trending hauv koj lub lag luam, koj tuaj yeem txiav txim siab seb cov kab lus twg thiab cov lus twg yuav ua rau muaj tsheb khiav ntau tshaj. Cov txheej txheem no yuav pab koj txhim kho lub tswv yim zoo tshaj tawm rau koj qhov chaw thiab xyuas kom nws nyob qib siab hauv kev tshawb fawb cav. Txhawm rau nce koj txoj hauv kev kom tau txais kev khiav tsheb organic, siv cov cuab yeej lo lus tseem ceeb xws li Google's Keyword Planner.

Lwm txoj hauv kev los nrhiav cov ntsiab lus tseem ceeb yog siv Google Trends. Qhov no yuav qhia koj tus naj npawb ntawm kev tshawb nrhiav rau koj cov lus tseem ceeb thiab qhov feem pua ​​​​ntawm cov kev tshawb fawb tau nyob hauv koj lub vev xaib sib tw. Kev tshawb fawb lo lus tseem ceeb yuav tsum tsis txhob txwv rau kev tshawb nrhiav qhov ntim thiab muaj koob meej – koj yuav tsum xav txog seb muaj pes tsawg tus neeg tshawb nrhiav koj cov khoom lossis kev pabcuam. Los ntawm kev siv cov ntsuas no, koj tuaj yeem ua rau koj txoj hauv kev ua kom tau nyiaj ntau dua. Thaum cov txheej txheem ntawm kev tshawb fawb lo lus tseem ceeb yog phau ntawv loj, nws tuaj yeem txhim kho los ntawm ntau yam kev ntsuas.

Thaum txhais cov kev lag luam muaj txiaj ntsig thiab nkag siab txog kev xav nrhiav, Kev tshawb fawb lo lus tseem ceeb tuaj yeem pab koj nrhiav tau ib lub niche uas yuav tsim kom muaj ROI zoo. Qhov kev tshawb fawb no yuav muab koj cov ntaub ntawv txheeb xyuas pom rau hauv lub siab ntawm cov neeg siv internet thiab tso cai rau koj los txhim kho koj cov phiaj xwm AdWords. Google's Keyword Planner cuab yeej tuaj yeem pab koj tsim kev tshaj tawm zoo rau koj cov khoom lossis kev pabcuam. Lub hom phiaj tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb yog tsim kom muaj kev zoo siab rau cov neeg uas twb xav txog koj cov khoom / kev pabcuam..

Kev siv nyiaj txiag

Yog tias koj xav ua kom muaj peev xwm ntawm koj qhov phiaj xwm AdWords, koj yuav tsum paub yuav ua li cas teem ib pob nyiaj siv. Google tso cai rau koj los teeb tsa cov peev nyiaj rau txhua qhov kev sib tw. Koj tuaj yeem teem caij siv nyiaj txhua hnub, tab sis nws yog qhov zoo tshaj plaws kom nco ntsoov tias kev sib tw tuaj yeem siv li ob zaug nws cov peev nyiaj txhua hnub ntawm ib hnub twg. Koj tuaj yeem siv cov peev nyiaj niaj hnub rau pab pawg phiaj xwm uas muaj cov yam ntxwv zoo sib xws. Kuj, Nco ntsoov tias Google tsuas yog hla koj cov peev nyiaj txhua hnub mus txog 30.4 sij hawm hauv ib lub hlis.

Thaum siv nyiaj rau Adwords, nco ntsoov nco ntsoov tias koj cov peev nyiaj tshaj tawm tsuas yog mus kom deb li deb. Yog tias koj siv nyiaj ntau tshaj qhov koj muaj peev xwm them taus, tej zaum koj yuav poob nyiaj. Ntxiv rau, koj yuav xaus nrog CPA qis dua li qhov koj xav tau. Kom zam qhov no, sim siv cov ntsiab lus tsis zoo. Cov hom lus tseem ceeb no muaj kev khiav tsheb tsawg dua thiab muaj feem cuam tshuam. Txawm li cas los, lawv nce qhov qhab nia zoo ntawm koj qhov kev tshaj tawm.

Lwm txoj hauv kev los teeb tsa cov peev nyiaj rau AdWords yog ua kom muaj peev txheej sib koom. Los ntawm kev siv cov peev nyiaj sib koom, koj tuaj yeem muab ntau lub phiaj xwm nkag mus rau tib qhov nyiaj. Txawm li cas los, txoj hauv kev no tsis tso cai rau koj taug qab ntau qhov kev hloov pauv nyiaj txiag tib lub sijhawm. Hloov chaw, koj tuaj yeem hais tau yooj yim tias koj muaj $ X hauv koj cov peev nyiaj thiab koj qhov phiaj xwm yuav qiv nyiaj los ntawm tus as khauj ntawd. Yog tias koj tsis xav qhia koj cov peev nyiaj, koj tuaj yeem siv cov peev nyiaj tau los, uas tso cai rau koj los kho koj cov nyiaj hli tag nrho los ntawm ib mus rau peb zaug hauv ib hlis.

Ib txoj hauv kev ntawm kev siv nyiaj txiag rau Adwords yog Nqi-ib-nias (CPC). CPC kev tshaj tawm muab ROI zoo tshaj rau koj vim tias koj tsuas yog them thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Nws yog pheej yig dua li kev tshaj tawm ib txwm muaj, tab sis koj yuav tsum them kom txog thaum koj pom cov txiaj ntsig. Qhov no txhais tau tias koj yuav muaj kev ntseeg siab dua hauv koj qhov kev siv zog thiab qhov tshwm sim. Koj yuav tsum tuaj yeem pom tias koj cov ntawv tshaj tawm tau coj koj mus muag koj tom qab.