Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Muaj ntau txoj hauv kev los tsim koj tus account AdWords. Hauv qab no kuv yuav npog Broad match, Cov ntsiab lus tsis zoo, Ib lo lus tseem ceeb ad pawg, thiab SKAGs. Qhov twg ua haujlwm zoo tshaj rau koj txoj haujlwm? Nyeem rau kom paub seb txoj kev twg ua haujlwm zoo tshaj rau koj. Nov yog ob peb lub tswv yim kom koj pib. Ces, koj tuaj yeem txhim kho koj cov phiaj xwm. Nov yog yuav ua li cas txhim kho koj tus lej nyiaj thiab tau txais txiaj ntsig zoo tshaj plaws los ntawm Adwords.
If you want to see higher conversion rates and reduce the cost per click, siv cov kev hloov dav dav hauv Adwords. Yog vim li cas yog tias koj cov lus tshaj tawm yuav cuam tshuam rau koj cov neeg siv, thiab koj yuav muaj kev tswj hwm koj cov peev nyiaj tshaj tawm. Kev sib tw dav hauv Adwords tuaj yeem noj sai sai rau koj cov peev nyiaj tshaj tawm. Hmoov zoo, muaj qee txoj hauv kev yooj yim los ntsuas ob hom kev sib tw. Nyeem rau kom paub yuav ua li cas kom koj cov peev nyiaj tshaj tawm.
Yog tias koj qhov kev tshaj tawm tau qhia rau cov lus tshawb nrhiav uas tsis muaj koj lo lus tseem ceeb, siv Broad Match modifier. Qhov no yuav qhia koj qhov kev tshaj tawm rau cov kev tshawb fawb ntsig txog uas yuav suav nrog cov lus sib xws thiab lwm yam kev hloov pauv ntawm lo lus tseem ceeb. Broad Match Modifier yog ib hom kev sib tw nrog lub cim. Ntxiv no modifier, nyem rau ntawm lo lus tseem ceeb tab thiab nyem rau + kos npe ib sab ntawm txhua lo lus tseem ceeb. Broad match modifiers yog qhov zoo tshaj plaws rau kev tsav tsheb zoo.
Google qhov kev sim nrog kev sib tw dav hauv Adwords yuav ua rau qee tus tshaj tawm, tab sis nws yuav tsis ua mob rau koj cov qhab nia Zoo. Txawm hais tias ntau tus tshaj tawm xav tias CTR siab tsis zoo rau lawv cov qhab nia Zoo, qhov no tsis yog li ntawd. Qhov tseeb, Kev txhim kho lo lus tsis zoo yuav txhim kho koj cov qhab nia Zoo. Kev sib tw dav CTR tseem ceeb ntau dua rau cov lus tseem ceeb Cov qhab nia Zoo hauv AdWords dua li qhov sib tw CTR. Txawm li cas los, CTR lo lus tseem ceeb zoo yuav pab koj tshaj tawm kom tau txais qhov siab tshaj plaws tau nyem.
Kev sib tw dav hauv Adwords yog qhov zoo tagnrho rau cov neeg tshaj tawm uas tsis muaj cov npe tseem ceeb. Nws tuaj yeem tshem tawm qhov kev tshawb nrhiav tsis xav tau thiab txo tus nqi nyem, tso cai rau koj los mloog cov lus tseem ceeb uas ua haujlwm rau koj cov neeg tuaj saib. Thaum koj muab cov ntsiab lus tsis zoo nrog kev sib tw dav, Koj tuaj yeem txhim kho koj li ROI ntxiv. Qhov kev xaiv no tau qhia ob peb xyoos dhau los tab sis tau txais kev mloog me ntsis txog tam sim no. Yog tias koj siv cov ntsiab lus tsis zoo, lawv yuav txhim kho koj lub hom phiaj thiab ROI.
You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. Koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw, los yog tsawg kawg rau tej pawg ad, kom koj cov ntawv tshaj tawm tsis tshwm sim rau cov ntsiab lus no. Qhov no tuaj yeem pab txuag tau nyiaj ntau. Nov yog qhov koj ua li no:
Nrhiav Google kom pom cov ntsiab lus tsis zoo. Ntaus lo lus tseem ceeb uas koj xav tau lub hom phiaj thiab pom qhov koj tau txais. Ntxiv ib qho kev tshaj tawm tsis xav tau rau koj cov npe ntawm AdWords cov ntsiab lus tsis zoo. Koj tuaj yeem tshawb xyuas koj qhov Google Search Console thiab kev tshuaj ntsuam xyuas kom paub seb cov ntsiab lus twg yog qhov tsim kom muaj tsheb khiav ntau tshaj rau koj.. Nco ntsoov ntxiv cov ntsiab lus no rau hauv koj daim ntawv teev npe. Nws yuav muab koj lub tswv yim ntawm qhov twg tsim nyog tsis suav nrog koj cov phiaj xwm tshaj tawm.
Lub ntsiab lus tseem ceeb tsis zoo yog hais txog cov lus hauv cov lus tseem ceeb uas yog qhov tseem ceeb tshaj plaws rau koj txoj kev sib tw. Yog tias koj tshaj tawm tus kav dej, koj tsis xav tsom cov neeg nrhiav haujlwm. Cov neeg nrhiav tus kav dej, piv txwv, would enter “plumber”, uas yuav yog lub ntsiab lus tsis zoo. Broad match cov ntsiab lus tsis zoo, ntawm qhov tod tes, tiv thaiv koj cov kev tshaj tawm los ntawm kev tshwm sim thaum ib tus neeg ntaus txhua cov lus ntawm cov lus tseem ceeb.
Siv qhov kev sib tw dav dav lossis kab lus tsis zoo los thaiv kev tshaj tawm. Qhov kev sib tw dav dav tsis zoo yuav thaiv kev tshaj tawm rau kev tshawb fawb nrog ob lo lus tsis zoo. Hom kev sib tw tsis zoo no yuav tsis qhia tawm yog tias koj cov lus nug suav nrog tag nrho cov ntsiab lus tsis zoo, tab sis qee qhov ntawm lawv yuav tshwm sim hauv kev tshawb nrhiav. Qhov kev sib tw tsis zoo yog qhov zoo tshaj plaws siv rau cov hom lossis cov khoom uas zoo sib xws, thiab koj tsis xav kom tib neeg siv qhov tsis ncaj ncees lawm. Hauv qhov no, ib tug tsis zoo broad match yuav ua.
If you’re trying to drive higher quality scores for your ads, koj yuav tsum siv ib lo lus tseem ceeb ad pawg. Cov kev tshaj tawm no tshwj xeeb heev rau ib lo lus tseem ceeb, thiab daim ntawv tshaj tawm yuav yog 100% cuam tshuam rau lo lus tseem ceeb ntawd. Thaum tsim ib lo lus tseem ceeb ad pawg, saib ntawm qhov nias ntawm tus nqi, kev xav, thiab kev sib tw ntawm tus kheej lo lus tseem ceeb. Koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb los xaiv qhov yog.
Ib pawg lus tseem ceeb tshaj tawm yog ib txoj hauv kev zoo los sim cov ntawv tshaj tawm sib txawv thiab ua kom zoo rau koj cov phiaj xwm. Txawm li cas los, koj tuaj yeem pom tias ib pawg lus tseem ceeb siv sijhawm ntau los teeb tsa thiab tswj ntau dua li pawg tshaj tawm ntau lo lus. Tias yog vim li cas lawv xav tau cais ad pawg rau txhua lo lus tseem ceeb. Nrog kev sib tw ntau lo lus, koj yuav muaj ntau pua lo lus tseem ceeb, thiab nws nyuaj dua los tswj thiab txheeb xyuas lawv txhua tus.
Ntxiv rau qhov ua kom koj tus nqi hloov dua siab tshiab, ib pawg lus tseem ceeb tshaj tawm tuaj yeem txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Txij li cov neeg siv yuav tsum siv Google los nrhiav cov ntaub ntawv, lawv cia siab tias yuav pom cov txiaj ntsig cuam tshuam. Kev tshaj tawm uas muaj tib lub sij hawm tshawb fawb raws li cov neeg tuaj saib yuav tsim ntau cov clicks thiab kev hloov pauv. SKAGs kuj yog ib qho kev xaiv zoo tshaj plaws rau kev tshaj tawm ntau yam khoom lossis kev pabcuam. Thaum kawg, koj yuav zoo siab dua nrog koj cov txiaj ntsig yog tias koj siv ib lo lus tseem ceeb tshaj tawm pawg tsis yog ntau pawg tshaj tawm cov khoom lag luam.
Thaum ib lo lus tseem ceeb tshaj tawm pawg tsis zoo rau txhua hom kev lag luam, lawv yog qhov kev xaiv zoo tshaj yog tias koj tab tom nrhiav los txhawb koj cov qhab nia zoo thiab nce koj qhov nyem-los ntawm tus nqi. Cov pab pawg tshaj tawm no yog qhov tshwj xeeb tshwj xeeb thiab yuav pab koj nkag siab zoo dua koj li CTR. Los ntawm kev nce qhov tseeb ntawm koj qhov kev tshaj tawm, koj yuav muaj peev xwm txo koj CPC. Koj tseem yuav tau txais txiaj ntsig los ntawm qhov qhab nia zoo dua, uas yuav ua rau tus nqi hloov dua siab tshiab.
SKAGs in Adwords allow you to customize your ads to specific keywords. Qhov no nce qhov cuam tshuam rau Google, nrog rau koj qhov kev tshaj tawm cov qhab nia zoo. Cov qhab nia zoo yog ib qho tseem ceeb tshaj plaws los xav txog thaum txiav txim siab yuav ua li cas txhawm rau txhim kho koj txoj kev sib tw. Cov pab pawg tshaj tawm ib txwm muaj ntau lo lus tseem ceeb hauv txhua pawg ad. Hloov koj qhov kev tshaj tawm tuaj yeem nce koj CTR rau qee cov lus tseem ceeb, thaum txo qis rau lwm tus. Kev tshaj tawm nrog SKAGs muaj ntau yam tshaj tawm uas ua tiav CTR siab dua thiab qis dua CPA.
Thaum teeb tsa SKAGs, koj yuav tsum xyuas kom meej tias koj siv tib daim ntawv lo ntawm txhua lo lus tseem ceeb. Txoj kev no, thaum ib lo lus tseem ceeb ua rau lwm tus, ad yuav tsis qhia. Ib yam li ntawd, yog hais tias ib lo lus tseem ceeb tsis yog kab lus-match lossis qhov tseeb, qhov ad yuav tsis tshwm. Qhov no tsis yog qhov teeb meem loj yog tias koj twb muaj lub tswv yim zoo ntawm koj cov lus tseem ceeb ua li cas.
Ib qho yuam kev uas cov neeg tshaj tawm feem ntau ua yog siv SKAGs ntau dhau. Kev nce koj cov peev nyiaj tshaj tawm los ntawm kev siv cov ntsiab lus tsis cuam tshuam yog ib txoj hauv kev kom nkim koj cov nyiaj. SKAGs pab koj lim tawm cov ntsiab lus tsis zoo thiab ua kom yooj yim los saib xyuas koj qhov kev ua tau zoo. Qhov no yog ib lub tswv yim zoo, yog tias koj muaj ntau pua lo lus tseem ceeb. It also ensures that your ads are relevant to your visitors’ needs.
SKAGs hauv Adwords yog ib txoj hauv kev zoo los faib koj cov phiaj xwm thiab phiaj xwm cuam tshuam zoekwoorden. Yog tias koj muaj ob peb lo lus tseem ceeb tshaj tawm pawg, txhua tus yuav tsum muaj nws nplooj ntawv tsaws. Koj tuaj yeem tsim ntau npaum li 20 ib lo lus tseem ceeb ad pawg. Cov no yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj tus lej AdWords. Ib SKAG tuaj yeem muaj ntau qhov kev sib tw.
When creating a landing page for your Adwords campaign, muaj ntau yam los xav txog. Cov neeg tuaj saib uas nyem rau ntawm qhov kev tshaj tawm lossis cov ntawv txuas feem ntau xav pom cov ntsiab lus uas zoo ib yam li lawv tab tom nrhiav. Yog tias koj tsis muaj cov ntsiab lus tseem ceeb ntawm koj nplooj ntawv tsaws, koj cov neeg tuaj saib yuav zoo li nyem tam sim ntawd. Hloov chaw, tsom ntsoov rau kev muab cov ntaub ntawv tseem ceeb uas tuaj yeem pab lawv txiav txim siab. Nco ntsoov tias koj nplooj ntawv tsaws yog yooj yim rau kev taw qhia, muaj cov lus qhia meej rau kev nqis tes ua thiab muab rau tus neeg siv yam lawv xav tau.
Cov ntsiab lus ntawm koj nplooj ntawv tsaws yuav tsum muaj cov lus nug tseem ceeb thiab nyeem tau yooj yim. Tsis txhob cluttered, distracting ntawv thiab pop-ups. Invision's landing page yog ib qho piv txwv zoo heev. Nws yog huv si thiab tsuas muaj ib qho taw tes ntawm kev ua, but the “Watch Video” experience is included in a lightbox, uas tsis cuam tshuam kev hloov dua siab tshiab. Qhov yooj yim dua nws yog mus taug kev, siab dua koj tus nqi hloov dua siab tshiab.
Kev sib raug zoo yog lwm qhov tseem ceeb. Cov neeg tuaj xyuas koj nplooj ntawv tsaws yuav tuaj nrog lub hom phiaj tshwj xeeb, yog li koj yuav tsum paub tseeb tias koj nplooj ntawv tam sim qhia qhov tseeb. Nws yuav tsum pab lawv nrhiav tau cov ntaub ntawv uas lawv xav tau thiab ntseeg lawv tias lawv nyob ntawm nplooj ntawv raug. Qhov siab dua qhov cuam tshuam, qhov siab dua koj cov qhab nia zoo yuav yog thiab koj qhov kev tshaj tawm yuav nyob qib siab dua thiab raug nqi tsawg. Cov npe hauv qab no yog qee qhov tseem ceeb tshaj plaws ntawm nplooj ntawv tsaws rau Adwords.
Koj nplooj ntawv tsaws yuav tsum muaj feem cuam tshuam rau lo lus tseem ceeb uas koj tab tom npaj. Piv txwv li, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. Cov ntsiab lus ntawm koj nplooj ntawv tsaws yuav ua raws li koj cov lus tseem ceeb thiab yuav txiav txim siab koj cov qhab nia Zoo. Kev siv cov kev coj ua zoo tshaj plaws yuav ua rau koj tus nqi hloov dua siab tshiab. Nrog cov qhab nia zoo dua, koj tuaj yeem txo koj qhov kev siv nyiaj tshaj tawm thiab ua kom koj cov nyiaj rov qab los ntawm kev nqis peev.
