Month: Agusta 2022

There are many aspects to be aware of when using Adwords. Farashin kowane danna, Sakamakon inganci, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sakamakon inganci

Adwords’ Sakamakon inganci (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Haka kuma, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Dangane da masana'antar ku, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, kalmomi masu mahimmanci, da saukowa page. If the Quality Score is high, your ad will be highly relevant to the keyword. Akasin haka, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Hakazalika, the ad copy should be catchy but should not stray from the theme. Bugu da kari, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Duk da haka, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ko “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Gabaɗaya, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Kalmomi mara kyau

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Duk da haka, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Misali, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Duk da haka, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. A madadin, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

Don iyakar sakamako, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, misali, can increase the click-through rate and Quality Score of your ads. Kuma a karshe, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, da na'urar. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Duk da haka, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Duk da haka, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hours.

Haka kuma, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Kuma, finally, you can control the budget for your campaign. Amma, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Farashin kowane danna

The cost per click for Adwords depends on several factors, ciki har da ƙimar inganci, kalmomi masu mahimmanci, talla rubutu, da saukowa page. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Idan CTR naku yayi girma, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Na farko, consider your Return on Investment (SARKI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 kashi dari. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, a wannan bangaren, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ talla.

Sakamakon inganci

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

Na farko, determine the CTR. This is the percentage of people who actually click on your ad. Misali, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Duk da haka, this number will vary for different keywords. Saboda haka, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Bugu da kari, it should be surrounded by relevant text and search terms. Ga hanya, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Misali, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Farashin kowane juyi

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Misali, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Duk da haka, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Kudin da aka danna (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, wasu keywords sun fi wasu tsada. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Duk da haka, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Haka kuma, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Domin wannan, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, kalmomi masu mahimmanci, tayi, da kuma bin diddigin juyawa. Idan ba ku da tabbacin inda za ku fara, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Farashin

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ta amfani da kalmomi mara kyau, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Hakanan, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Misali, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Akwai abubuwa da yawa waɗanda ke shafar farashi kowane danna, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Misali, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Mahimman kalmomi

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Duk da haka, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Da zarar kuna da jerin kalmomin ku, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Misali, you want people to click your ads because they’re looking for a solution to a problem. Duk da haka, this may not be the case when people are searching outside of search engines, misali. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, tuna cewa ba duk keywords aka halitta daidai. While some may seem smart at first, some are not. A search for “wifi kalmar sirri” indicates that people are looking for a wifi password, not a specific product or service. Misali, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Misali, you can see their working hours and commute times. Hakanan, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Misali, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Duk da haka, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Duk da haka, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Bin sawun canji

You can use AdWords conversion tracking to see how many of your ads are converting. Yawancin lokaci, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 kwanaki, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Sau da yawa, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Duk da haka, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Lokacin saita Yanar Gizon Yanar Gizo ko Canjin Wurin Kira, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, ciki har da Campaign, Ƙungiyar Talla, Ad, da Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Misali, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. A wannan bangaren, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Don haka, you should use AdWords conversion tracking if you have multiple online marketing channels.

Idan kuna neman amfani da Google Adwords don yakin tallanku, kuna buƙatar sanin wasu mahimman bayanai game da yadda yake aiki. Ya kamata ku yi amfani da farashi-kowa-danna (CPC) yin takara, Tallace-tallacen da aka yi niyya na rukunin yanar gizo, da sake yin niyya don haɓaka ƙimar danna-ta hanyar. Don farawa, karanta wannan labarin don gano mafi mahimmancin fasalulluka na AdWords. Bayan karanta wannan labarin, yakamata ku iya ƙirƙirar yakin neman nasara.

Farashin-kowa-danna (CPC) yin takara

Farashin farashi-kowa-danna abu ne mai mahimmanci na ingantaccen yakin PPC. Ta hanyar rage farashin ku-ko-daya-danna, za ku iya ƙara yawan zirga-zirgar zirga-zirgar ku da matakan juyawa. CPC an ƙaddara ta hanyar neman ku da kuma tsarin da ke la'akari da ingancin talla, ad daraja, da hasashen tasirin kari da sauran tsarin talla. Wannan tsari ya dogara ne akan abubuwa da yawa, gami da nau'in gidan yanar gizon da kuke da shi da abubuwan da ke cikinsa.

Dabarun neman CPC sun bambanta ga kowane rukunin yanar gizo. Wasu suna amfani da sadar da hannu yayin da wasu ke dogaro da dabarun sarrafa kansa. Akwai fa'ida da rashin amfani ga duka biyun. Ɗayan fa'idodin fa'idodin tallan kai tsaye shine yana ba da lokaci don wasu ayyuka. Kyakkyawan dabarun zai taimaka muku haɓaka farashin ku kuma ku sami sakamako mafi kyau. Da zarar kun kafa kamfen ɗin ku kuma ku inganta ayyukan ku, za ku kasance a kan hanyarku don haɓaka hangen nesa da canza zirga-zirgar ku.

Ƙananan CPC yana ba ku damar samun ƙarin dannawa don kasafin kuɗin ku, kuma mafi girman adadin dannawa yana nufin ƙarin yuwuwar jagora ga gidan yanar gizon ku. Ta hanyar saita ƙananan CPC, za ku iya cimma ROI mafi girma fiye da sauran hanyoyin. Kyakkyawan ƙa'idar babban yatsan hannu shine kafa tayin ku akan matsakaicin tallace-tallace da kuke tsammanin yi kowane wata. Ƙarin jujjuyawar da kuke karɓa, mafi girman ROI ɗin ku.

Tare da dubban ɗaruruwan mabuɗan kalmomi akwai, Farashin farashi-kowa-danna wani muhimmin al'amari ne na nasarar yakin PPC. Ko da yake ba a buƙatar manyan CPCs ga kowace masana'antu, tsadar tsada na iya sa su zama masu araha. Misali, idan kasuwanci ya ba da samfur mai daraja, yana iya biyan babban CPC. Da bambanci, masana'antu masu matsakaicin matsakaicin farashi a kowane danna suna iya samun damar biyan CPC mafi girma saboda ƙimar rayuwar abokan ciniki.

Adadin kuɗin da kuke kashewa a kowane danna ya dogara da abubuwa da yawa, ciki har da ƙimar inganci da mahimmancin kalmomi. Idan kalmar ku ba ta da alaƙa da kasuwar manufa ta kasuwancin ku, Ƙimar ku na iya karuwa da 25 kashi ko fiye. Babban CTR shine nuni ɗaya cewa tallan ku ya dace. Yana iya ƙara CPC ɗinku yayin rage ma'aunin Avg. CPC. Masu kasuwa na PPC masu wayo sun san cewa ƙaddamar da CPC ba kawai game da kalmomi ba ne, amma hade da wasu dalilai.

Lokacin da CPC ke yin tayin Adwords, kuna biyan mawallafi wani takamaiman adadin kowane dannawa bisa ƙimar tallan ku. Misali, idan ka sayi dala dubu kuma ka sami dannawa daya, za ku biya farashi mafi girma fiye da idan kuna amfani da hanyar sadarwar talla kamar Bing. Wannan dabarar tana taimaka muku isa ga yawan abokan ciniki da ƙaramin farashi-kowa-danna.

Tallace-tallacen da aka yi niyya na rukunin yanar gizo

Tare da Targeting Site a wurin, Masu tallata Google suna iya zaɓar gidajen yanar gizon da tallan su zai bayyana. Sabanin tallan biyan-da-danna, Ƙaddamar da Yanar Gizo yana ba masu tallace-tallace damar ƙaddamar da takamaiman rukunin yanar gizon abun ciki. Duk da yake tallace-tallace na biya-ko-daya yana da kyau ga masu talla waɗanda suka san ainihin abin da abokan cinikin su ke nema, yana barin yuwuwar kason kasuwa ba tare da amfani ba. Anan akwai wasu shawarwari don sanya tallan ku ya fice:

Mataki na farko na haɓaka ƙimar jujjuya ku shine zabar ingantaccen tallan da aka yi niyya akan rukunin yanar gizo. Tallace-tallacen da suka dace da takamaiman abun ciki na rukunin yanar gizon za su yi yuwuwar canzawa. Zaɓi keɓancewar keɓancewar rukunin yanar gizo don gujewa ƙona masu sauraro, wanda shine lokacin da masu sauraro suka gaji da ganin tallace-tallace iri ɗaya. Wannan yana da mahimmanci musamman lokacin tallata ga mutanen da ke da ƙananan matakan fahimtar karatu. Wannan shine dalilin da ya sa canza masu ƙirƙirar talla akai-akai zai iya taimakawa.

Sake yin niyya

Amfani da sake yin niyya tare da Adwords na iya yin tasiri sosai. Ana iya amfani da shi don jawo hankalin abokan ciniki zuwa gidan yanar gizon ku. Facebook yana da fiye da 75% na masu amfani da wayar hannu, sanya shi kyakkyawan zaɓi don haɓaka kasancewar ku akan Twitter. Bugu da kari, Kuna iya amfani da Adwords’ tsarin da ya dace da wayar hannu don ɗaukar hankalin masu sauraron ku. Ga hanya, za ka iya maida su abokan ciniki. Yin amfani da Facebook da Twitter don sake yin niyya hanya ce mai kyau don yin amfani da mafi yawan wannan fasahar talla mai ƙarfi.

Sake yin niyya tare da Adwords yana da fa'idodi masu yawa. Yana taimaka muku ci gaba da tuntuɓar abokan cinikin ku na yanzu kuma ku isa sababbi. Ta hanyar sanya alamun rubutun akan gidan yanar gizon ku, mutanen da suka ziyarci rukunin yanar gizonku a baya za su sake ganin tallace-tallacenku, haifar da maimaita kasuwanci. Google kuma yana ba ku damar yin amfani da sake yin niyya tare da Adwords a cikin tashoshin kafofin watsa labarun daban-daban, ciki har da Facebook, Twitter, da YouTube.

Google Ads yana amfani da lambar da ake kira “mayar da hankali” wanda ke aiki tare da burauzar baƙo don aika tallace-tallace. Lambar ba ta nunawa akan allon maziyartan gidan yanar gizon, amma yana sadarwa tare da mai binciken mai amfani. Yana da mahimmanci a lura cewa kowane mai amfani da intanet zai iya kashe kukis, wanda zai sa ƙwarewar tallan kan layi ta zama ƙasa da keɓaɓɓu. Wadancan gidajen yanar gizon da suka riga an shigar da alamar Google Analytics za su iya tsallake ƙara lambar sake-targeting Ads.

Wata dabara don sake yin niyya tare da Adwords ita ce ja da baya na tushen jeri. A cikin wannan nau'in sake yin niyya, masu amfani sun riga sun ziyarci gidan yanar gizon kuma sun danna zuwa shafin saukarwa bayan dannawa. Waɗannan tallace-tallacen da aka yi niyya na iya ƙarfafa baƙi don yin siye ko haɓakawa zuwa biyan kuɗi. Sake yin niyya tare da Adwords kyakkyawar dabara ce don ƙirƙirar jagora mai inganci.

Akwai hanyoyi da yawa don inganta tallan Adwords ɗin ku. Kuna iya kwafa da liƙa tallace-tallacen da ke akwai a cikin asusunku, ko duba akwatunan biyu don yin canje-canje. Bayan kun kwafa da liƙa, za ku iya kwatanta kwafin ku da kanun labarai zuwa wasu tallace-tallace. Idan kwafin baya aiki, gwada sake rubuta shi kuma duba ƙimar canjin ku. Kuna iya ma so yin wasu gyare-gyare zuwa kwafin, kuma. Anan akwai wasu shawarwari don inganta kamfen ɗin ku na Adwords:

Farashin kowane danna

Yayin da CPC muhimmin abu ne na tallan kan layi, akwai wasu hanyoyi don kiyaye farashi a ƙarƙashin kulawa. Ta amfani da Google AdWords, za ka iya sanya tallace-tallace a kan kowane gidan yanar gizo bisa kowace kalma ko jumla. Ko da kuwa nau'in kasuwancin ku, ya kamata ku sanya ido sosai kan tuhumar Google don guje wa wuce gona da iri. An jera a ƙasa akwai wasu shawarwari masu taimako don kiyayewa yayin ƙayyade farashin ku kowace dannawa.

Kudin da aka danna don Adwords ya bambanta dangane da samfurin da ake tallatawa. Yawancin dandamalin tallan kan layi suna dogara ne akan gwanjo, ma'ana cewa masu talla suna biyan kuɗi bisa adadin dannawa da suka karɓa. Mafi girman masu neman’ tayi, yadda za a iya ganin tallan su a cikin labaran labarai. Idan kasuwancin ku yana neman babban zirga-zirga, CPCs mafi girma na iya taimaka maka ƙara hangen nesa. Kuna iya amfani da Google Analytics don ganin waɗanne kalmomi ne ke canza mafi kyau.

Mafi kyawun farashi a kowane danna zai dogara ne akan manufar ROI ɗin ku. Yawancin kasuwancin suna la'akari da rabon kashi biyar zuwa ɗaya karɓaɓɓu lokacin amfani da farashi kowane ra'ayi (CPI) talla. Wata hanyar duba farashi ta dannawa ita ce yawan dannawa zuwa kudaden shiga. Ta hanyar haɓaka matsakaicin ƙimar abokin ciniki, CPC ɗinku za ta kasance mafi girma. Yi niyya don haɓaka dawowa kan saka hannun jari (SARKI).

Don haɓaka CPC don kamfen ɗin ku na Adwords, yi la'akari da inganta ROI na sauran tashoshi na tallace-tallace. Cimma wannan burin zai ba ku damar yin amfani da damar sake dawo da tallace-tallace a kan kafofin watsa labarun da kuma kai tsaye. Bugu da kari, imel na iya aiki tare da duk sauran tashoshin tallan ku, haɓaka kasuwancin ku da rage farashi. Kuna iya sarrafa kasafin kuɗin ku yayin haɓaka ROI ta hanyar aiki tare da Kudin Sayen Abokin Ciniki. Don haka, me kuke jira?

Farashin kowane saye

CPA, ko farashin kowane saye, yana auna jimlar kuɗin sayan abokin ciniki. Lamarin sauya zai iya zama siye, form sallama, zazzage aikace-aikacen, ko neman a sake kira. Ana amfani da kuɗin kowane saye sau da yawa don auna tasirin kafofin watsa labarun, tallan imel, da kuma biyan talla. Yayin da SEO ba shi da farashin talla kai tsaye, yana yiwuwa a sami kyakkyawan ra'ayi na tasiri na tallan imel ta hanyar ƙididdige CPA ta kowane mataki.

Duk da yake CPA yana da mahimmanci ga kowane yakin talla, yana da wahala a kwatanta shi da madaidaicin ma'auni. Ya bambanta yadu bisa ga samfurin, masana'antu, da farashi. Ƙananan farashin kowane saye, mafi kyawun tallan tallan ku. Don lissafin CPA na ku, yakamata ku lissafta adadin ma'auni, gami da ƙimar billa da ziyara na musamman. Idan CPA ɗin ku yana da girma, dabarun tallanku na iya buƙatar gyarawa.

Hakanan zaka iya lissafin CPA don kasuwanci ba tare da samfura ko ayyuka ba. Waɗannan kasuwancin na iya bin canjin canji, kamar cika fom da rajistar demo, ta amfani da siffofin. Duk da haka, babu wani ma'auni don ƙayyadadden farashi mai kyau a kowane saye, kamar yadda kowane kasuwancin kan layi yana da samfura daban-daban, farashin, margin, kashe kudi na aiki, da yakin talla. Hanya mafi kyau don ƙididdige CPA ita ce bin diddigin yawan jujjuyawar kamfen ɗin tallanku.

CPA hanya ce ta gama gari don bin diddigin nasara a cikin tallan injin bincike. Yana taimakawa tantance nawa kuke kashewa don siyan sabon abokin ciniki. Yawanci ana ƙididdige CPA don juyawa na farko, kamar rajistan fom ko biyan kuɗi na demo. Hakanan zaka iya bin diddigin da auna tasirin tallan ku kuma tantance nawa farashin su don samu. Yawan jujjuyawar da kuke samu, kadan za ku biya a cikin dogon lokaci.

Adadin juyawa

Idan kuna neman haɓaka ƙimar canjin ku akan Adwords, akwai wasu abubuwa da ya kamata ku yi don inganta shi. Na farko, kuna buƙatar fahimtar menene ƙimar juyawa. Adadin jujjuyawa a cikin Google Adwords shine adadin baƙi waɗanda suka danna tallan ku sannan su canza. Wannan juzu'i na iya zama komai daga 10% ku 30%. Mafi kyawun juzu'i shine sau uku zuwa biyar sama da matsakaicin masana'antu. Domin ƙara yawan juzu'in ku, yakamata kuyi gwaji tare da tayi daban-daban kuma ku gwada kwararar gidan yanar gizon ku. Wannan zai taimake ka ka fahimci abin da ke aiki da abin da ba haka ba. Haka kuma, za ku iya amfani da damar sake tallatawa don sake kama baƙi waɗanda suka nuna sha'awar samfuran ku.

Gabaɗaya, kowane mai talla ya kamata ya yi niyya don ƙimar canjin aƙalla 2.00%. Wannan yana nufin cewa ga kowa da kowa 100 maziyartan gidan yanar gizo, aƙalla biyu su cika fom ɗin tuntuɓar. Don kamfanonin B2B, wannan adadin ya kamata ya zama sama da biyu. Don gidajen yanar gizon e-kasuwanci, ya kamata ya zama umarni biyu a kowane ɗari baƙi. Duk da haka, akwai wasu yanayi lokacin da baƙo bai cika fom ba, amma tuba ya kamata har yanzu ƙidaya. Ko da kuwa lamarin, babban canjin canji akan Adwords zai haɓaka kasuwancin ku kuma yana haɓaka ROI ɗin ku.

Wani muhimmin al'amari a inganta yawan juzu'i shine mayar da hankali kan abokan cinikin ku masu kyau. Ta hanyar mai da hankali kan masu sauraro masu dacewa, za ku iya kama kasan zirga-zirgar mazurari da kuke nema. Yayin da masu talla da yawa ke kashe makudan kudade wajen talla, Kashi kaɗan ne kawai ke tuba. Idan kun mai da hankali kan masu sauraro masu dacewa, za ku iya ƙara yawan kuɗin shiga ku kuma rage farashin ku. Lokacin da kuke da abokan cinikin da suka dace, Yawan jujjuyawar ku zai hauhawa!

Binciken keyword

Idan kuna son kamfen ɗin tallanku ya yi tasiri sosai gwargwadon yiwuwa, yana da mahimmanci a fahimci mahimmancin bincike na keyword. Zaɓin maɓalli mara kyau zai ɓata lokacinku da ƙoƙarinku, kamar yadda mutanen da suke nema ba su da yuwuwa su nemo samfurin ku. Yin amfani da takamaiman saitin kalmomi zai tabbatar da kai ga masu sauraron ku. Anan akwai wasu shawarwari don sauƙaƙe aiwatar da binciken keyword ɗin ku cikin sauƙi. – Koyi game da mutum mai siye. Mutum mai siye rukuni ne na kalmomi masu sigina iri ɗaya niyya mai nema. Zai iya taimaka maka kai hari takamammen masu sauraro, da kuma sarrafa abun ciki daidai.

– San masu sauraron ku. Binciken keyword yana ba ku fahimtar da kuke buƙata don ƙayyade bukatun masu sauraron ku. Hakanan yana taimaka muku gano mahimman kalmomin da suka fi dacewa ga gidan yanar gizon ku, kuma wadanda suka fi gasa. Wannan bayanin na iya zama da amfani ga dabarun abun ciki da dabarun tallan ku gaba ɗaya. Sau da yawa, mutane suna neman mafita akan layi, kuma yin amfani da kalmomin da suka dace na iya taimaka maka kai hari ga masu sauraro masu dacewa. Mafi yawan niyya abun cikin ku shine, ƙarin zirga-zirgar da za ku iya tsammanin samu.

– Ku san gasar ku. Amfani da kayan aikin bincike na keyword, za ku iya gano abin da masu fafatawa ke yi da kuma yadda suke yin gasa. Tabbatar cewa kun zaɓi kalmomi masu mahimmanci waɗanda ba su wuce gona da iri ba ko kuma gasa. Zaɓi alkuki tare da babban adadin zirga-zirga. Kalmomin da suka dace za su jawo hankalin babban adadin mutane. A ƙarshe, kwatanta kalmomin ku zuwa ga masu fafatawa’ abun ciki da matsayi. Da zarar kuna da cikakkiyar fahimta game da bukatun masu sauraron ku, za ku iya fara rubuta abun ciki don cika waɗannan buƙatun.

Ƙirƙirar talla mai ban sha'awa

Ƙirƙirar talla mai kyau yana da mahimmanci idan kuna son kasuwancin ku ya bambanta da sauran. Dole ne ingantacciyar talla ta kasance mai dacewa da dacewa, kuma amsa tambayar da mai karatu zai iya samu game da samfur ko sabis ɗin ku. Ƙirƙirar talla yana da sauƙi kuma mai wahala, saboda duniyar dijital tana da jagorori da kayan aiki da yawa. Anan akwai abubuwa guda bakwai da yakamata ku kiyaye yayin ƙirƙirar talla mai nasara:

Yi amfani da kalmomi masu ƙarfi – Waɗannan su ne kalmomin da ke jan mai karatu su shiga cikin sha'awar su. Amfani da kalmar “ka” a cikin tallan ku yana ɗaya daga cikin mafi inganci hanyoyin da za ku jawo hankalin masu sauraron ku. Mutane suna amsa da kyau ga kwafin talla wanda ke mai da hankali a kansu, maimakon kasuwancin ku. The “ka” a kwafin tallan ku yana mai da hankali ga abokin ciniki akan mutumin da ke karanta tallan, kuma ta haka ne ke kara musu yiwuwar danna shi.

Lokacin ƙirƙirar kwafin tallan ku, tuna rubuta kanun labarai masu jan hankali, wanda ke bayyana abin da samfur ɗinku ko sabis ɗinku yake kuma ya haɗa da babban maɓalli mai girma daga rukunin tallanku. Wannan zai taimaka maki ingancin kalmomin ku. Idan kuna da kalmomi masu yawa a cikin rukuni, kar a ji wajabcin rubuta rubutun talla daban ga kowane ɗayan. A maimakon haka, yi tunani game da menene jigon ƙungiyar talla gabaɗaya, kuma rubuta rubutu a kusa da kalmomin da suka fi dacewa da rukunin talla.

Idan kun kasance sababbi ga Adwords, wannan jagorar mai sauri zai rufe abubuwan yau da kullun: Binciken keyword, Nau'in yakin neman zabe, Farashin CPC, da Kalmomi mara kyau. Bayan karanta wannan labarin, za ku kasance a shirye don ƙaddamar da yaƙin neman zaɓe na farko na AdWords! Ci gaba da karantawa don nasiha da dabaru kan yadda ake samun nasarar yaƙin neman zaɓe. Za ku sami ƙarin tabbaci fiye da kowane lokaci! Don haka farawa! Kuma kar a manta da duba sauran jagororin mu na Adwords da yadda ake yin labarai don ƙarin nasiha da dabaru.

Binciken keyword

Ɗaya daga cikin mafi kyawun hanyoyi don nemo kalmomin da suka dace shine amfani da kayan aiki kamar kayan aikin maɓallin Bing. Bing shine injin bincike mafi girma na biyu a duniya, aiki a kan 12,000 miliyan bincike kowane wata. Wannan kayan aikin zai ba ku jerin shawarwarin mahimmin kalmomi dangane da zaɓaɓɓun kalmomin da kuka zaɓa. Yi amfani da waɗannan lissafin don ƙirƙirar abun ciki, haɓaka damar ku na jawo sabbin baƙi. Hakanan zaka iya amfani da waɗannan lissafin don haɓaka sabon abun ciki, kamar rubutun blog ko bidiyo.

Binciken keyword shine tsarin gano mahimman kalmomin da mutane ke amfani da su don nemo samfuranku ko ayyukanku. Ta hanyar yin wannan, za ku koyi game da batutuwan da suka shahara da kuma irin abubuwan da mutane ke nema. Sanin waɗanne mahimman kalmomi sun shahara a tsakanin masu sauraron ku da aka yi niyya zai taimaka muku sanin nau'ikan abun ciki don samarwa. Da zarar kuna da jerin kalmomin ku, za ku iya yin niyya ga waɗannan kalmomi tare da rubutun talla, tallan kafofin watsa labarun, da sauran dabaru.

Lokacin binciken keywords, za ku so ku mai da hankali kan waɗanda suka fi takamaiman fiye da na gaba ɗaya. Dalilin yana da sauki: idan keyword yana da fadi, yana da wuya a kai ga masu sauraron ku. Idan kuna amfani da kalmomin maɓalli na gaba ɗaya, da alama za ku ɓata lokaci da kuɗi. Faɗin kalmomi, a wannan bangaren, ba zai kawo zirga-zirga da yawa ba. Lokacin da ka sami takamaiman kalmomi, kasancewar ku akan layi zai yi nasara. Jerin kalmomin da aka ƙera da kyau zai ba ku damar ƙaddamar da takamaiman masu sauraro tare da abubuwan da suka dace.

Akwai kayan aikin maɓalli masu kyauta da yawa waɗanda zasu iya taimaka muku tare da neman takamaiman kalmomi. Moz's Keyword Explorer shine irin wannan kayan aiki, kuma yana ba da sigar kyauta da ƙima. Binciken Larry Kim na Moz's Keyword Explorer zai iya ba ku ra'ayi na yadda amfani da Moz's Keyword Explorer yake.. SEMrush wani kayan aiki ne mai kyau na keyword tare da sigar kyauta da biya. Kuna iya gwada su duka kafin ku yanke shawara ta ƙarshe.

Nau'in yakin neman zabe

Akwai hanyoyi da yawa don haɓaka kuɗin tallan ku ta hanyar amfani da nau'ikan Gangamin da ake samu a cikin Adwords. Lokacin da mai nema ya rubuta jumlar jumla, injin bincike zai ba da shawarar gogewar Morphe ga mai amfani. Wannan nau'in bincike yana da kyau ga samfuran da ke da babban wayewar alama, domin manufar ita ce mai nema ya zama abokin ciniki. Yayin da ladan irin wannan yakin ke da yawa, ba shi da sauƙi don canza waɗannan masu binciken zuwa abokan ciniki. Misali, lokacin da wani ya nema “Morphe goge baki,” talla za ta fito don gogayen Morphe mafi kyawun siyarwa. Hakanan ana iya faɗi game da palette na eyeshadow.

Wani nau'in yakin neman zabe shine kamfen na mahallin, wanda ke sanya tallan ku akan gidajen yanar gizo iri ɗaya. Wannan nau'in kamfen yana da amfani musamman ga kasuwancin gida. Wannan nau'in talla yana nuna abubuwan da suka dace na kasuwanci a cikin nau'in zane mai mu'amala. Kuna iya zaɓar inda za ku yi niyya da tsawon lokacin da kuke son tallan ku ya gudana. Irin wannan tallace-tallace na iya haɓaka bayyanar alamar ku kuma ƙara tasirin sake tallatawa. Idan kuna gudanar da yakin neman bayanai, za a sanya tallan ku akan gidajen yanar gizo iri ɗaya.

Akwai wasu hanyoyi don haɓaka tasiri na kamfen ɗin ku na Adwords. Yaƙin neman zaɓe na iya taimaka muku samun fahimi mai mahimmanci ga abin da masu sauraron ku ke nema. Ƙididdiga masu ƙima na iya taimaka muku samar da jagora da maƙasudin maƙasudi mafi girma. Misali, za ku iya gudanar da talla don gidan yanar gizon kasuwancin ku, sannan yi amfani da URL na shafin saukarwa don fitar da ƙarin zirga-zirga. Wannan hanya ce mai kyau don jawo hankalin sababbin baƙi da haɓaka ƙimar ku.

CPC tayin

Kuna iya yin mamakin yadda ake rage farashin CPC na Adwords don haɓaka riba. Yayin da wannan ita ce mafi bayyanan hanyar yin hakan, ɗaya ne kawai daga cikin zaɓuɓɓuka masu yawa. Ya kamata ku kuma yi la'akari da rage sauran bangarorin yakin ku. Amfani da Pathvisit kayan aikin talla ne na gaba ɗaya wanda zai iya bin kiran waya, maida karin baƙi, da kuma samar da rahotannin tallace-tallace. Ta hanyar rage farashin ku na CPC, za ku iya ƙara damarku na ganin ROI mafi girma da ƙarancin talla.

Dangane da kasafin ku, za ka iya saita iyakar CPC tayin ga kowane maɓalli ko ƙungiyar talla. Kuna iya daidaita farashin ku da hannu, ko amfani da wani zaɓi mai sarrafa kansa. Bayar da hannu yana ba ku damar saita iyakar adadin da kuke son kashewa akan takamaiman kalma ko ƙungiyar talla. Wannan yana ba ku damar sarrafa kasafin kuɗin ku kuma ku sami ƙarin dabaru tare da ROI tallanku da maƙasudin kasuwanci. Akwai fa'idodi da yawa don amfani da sayan da hannu.

Yayin da yawancin masu amfani da AdWords ke amfani da tayin CPC don kamfen ɗin su, kuna iya yin la'akari da amfani da madadin – CPM. Yayin da CPC tayin shine saitin tsoho don yakin PPC, CPM shine mafi kyawun zaɓi idan kuna son tallan ku ya kasance a bayyane akan manyan shafukan injunan bincike. Idan ya zo ga sarrafa farashi, CPC shine ma'aunin tushe. Zai bambanta don kamfen daban-daban da tallace-tallace.

Kamar kowace hanyar talla, kasafin kudi na yau da kullun yana da mahimmanci. Idan baku taba yin talla akan layi ba a baya, Ya kamata a fara yakin Google Adwords na farko a cikin $20 – $50 iyaka, sannan a daidaita yadda ake bukata. Yayin da kuke ci gaba da sanya ido kan sakamakon, za ku iya canza kasafin ku a kowane lokaci. Amfani da Google AdWord Tools zai iya taimaka muku daidaita kasafin ku na yau da kullun don inganta yakinku. Idan kuna da wata matsala wajen daidaita tayin ku, Google AdWords Grader shine mafi kyawun kayan aiki don taimaka muku yanke mafi kyawun yanke shawara don kasuwancin ku.

Kalmomi mara kyau

Hanya ɗaya don ƙara dacewar tallan ku shine haɗa kalmomi mara kyau a cikin kamfen ɗin ku na PPC. Waɗannan kalmomin ba sa alaƙa ta atomatik da tambaya iri ɗaya. Ya kamata su haɗa da ma'ana, iri ɗaya da jam'i, da sauran bambancin kalmar. Misali, idan kuna ƙoƙarin yin matsayi “dutse,” Ya kamata kamfen keyword ɗinku mara kyau ya haɗa da bambance-bambancen kamar dutse da dutse. Duk da haka, kalmomi mara kyau ba sa aiki ta atomatik daidai da kamfen nema, don haka tabbatar da gwada hanyoyi da dama.

Don cin gajiyar wannan dabarar, kuna buƙatar sanin waɗanne kalmomi mutane ke bugawa a cikin injin bincike da waɗanda ba su da alaƙa da kasuwancin ku. Rahoton Neman Bincike a cikin Adwords zai sanar da ku waɗanne sharuɗɗan da mutane ke bugawa kafin su isa gidan yanar gizonku da gaske.. Da zarar kun san waɗanne kalmomi mara kyau da baƙi ke bugawa a cikin akwatin nema, za ku iya zaɓar saka su a cikin yakin tallanku.

Ta amfani da kalmomi mara kyau, za ku iya inganta burin bincikenku gabaɗaya ta ban da kalmomin nema marasa mahimmanci. Hakanan zaka iya ware rubutun talla don “jajayen duwatsu” ko makamantan zaɓuɓɓuka. Babban tasirin amfani da kalmomi mara kyau shine haɓaka ƙasa ga masu sauraron ku da ƙara yawan dawowar ku akan saka hannun jari. Koyi yadda ake amfani da su a cikin AdWords ta karanta wannan labarin. Za ku ga yadda kalmomi marasa kyau za su iya ƙara yawan riba a cikin 'yan makonni kawai.

Yin amfani da kalmomi mara kyau a cikin Adwords ba zai inganta tasirin tallan ku kawai ba, amma kuma za su adana ku kuɗi ta hanyar rage farashin ku ta dannawa ɗaya (CPC). Ta hanyar rage yawan dannawar da ba sa canzawa, za ku adana kuɗin da za ku iya sanyawa zuwa mafi inganci kamfen. Amma babban fa'idar yin amfani da kalmomi mara kyau shine cewa zasu taimaka muku haɓaka ƙimar canjin ku da rage ƙimar billa..

Gasa hankali

Fa'idodin gasa gasa ga kasuwancin ku ya wuce fahimtar abokan fafatawa. Yana taimaka muku ƙayyadadden shawarar siyar da su, manufa masu sauraro, tsare-tsaren farashin, da sauransu. Gasar kaifin basira yana taimaka muku yin yanke shawara na tushen bayanai waɗanda zasu iya yin tallan ku, yakin neman zabe, kuma tallace-tallace tallace-tallace sun fi tasiri. Waɗannan fahimtar za su iya taimaka muku haɓaka ingancin tallan ku da kamfen tallan ku, da kuma gano sabbin damammaki da barazanar da za su iya haɓaka ribar ku. Bari mu kalli wasu misalan basirar gasa.

Samun basirar gasa yana nufin sanin masu fafatawa’ key dabarun, yadda suke tunkarar talla, da kuma irin dabarun da suke amfani da su don ƙara yawan layin ƙasa. Tare da ƙare 4.9 biliyan masu amfani da intanet, Tsayawa mataki daya gaban gasarku yana da matukar muhimmanci ga nasarar kasuwanci. A cewar Crayon's 'State of Market Intelligence,’ 77% 'Yan kasuwa sun ba da hankali ga gasa a matsayin muhimmin al'amari don cin nasarar rabon kasuwa. Gasa hankali yana da amfani ga samfuran da ke neman haɓaka kudaden shiga da sauri.

Wata hanya don tattara gasa bayanan sirri don yakin Adwords shine saka idanu akan gasar ku. Kyakkyawan kayan aikin basira mai gasa zai ba ku damar kwatanta abun ciki da abokan hamayyarku ke rabawa kuma zai sanar da ku lokacin da aka buga sabon abun ciki.. Misali, BuzzSumo kyakkyawan kayan aikin bincike ne na masu fafatawa, kamar yadda zai taimaka muku sanin nau'ikan abun ciki da masu fafatawa ke amfani da su don isa ga masu amfani. Kamfanoni kamar HubSpot sun amince da wannan gasa kayan aikin leken asiri, Expedia, da kuma The Telegraph. Zai iya taimaka maka gano yadda masu fafatawa ke amfani da abun ciki don samar da zirga-zirga da juyawa.

Babban matakin gasa mai shimfidar wuri mai faɗi zai ƙunshi bayanai game da ma'auni guda ɗaya, sunayen kamfanoni, tallan talla, da tallace-tallacen da ba su da alama. Hakanan yakamata ya ƙunshi ƙarin shafuka masu rufe kalmomin da suka dace, talla, shafukan sauka, da sauransu. Idan kana neman takamaiman masu fafatawa da gwaje-gwaje, za ku iya zazzagewa don ganin waɗanne tallace-tallacensu da shafukan saukarwa ke aiki da kyau. Sannan zaku iya fara kwatanta sakamakonku da nasu. Idan kana amfani da Adwords don PPC, za ku sami fifiko kan masu fafatawa idan kun san abin da kuke yi.

Akwai hanyoyi daban-daban don saita asusun Adwords ɗin ku. Ya danganta da burin ku, za ka iya amfani da daya daga cikin wadannan Tsarin: Manufar yakin neman zabe, Tsarin ciniki, da Kudi. Gwajin raba kuma zaɓi ne. Da zarar kun kafa mafi kyawun tsari don yakin ku, lokaci ya yi da za a ƙayyade yadda za ku kashe kuɗin tallan ku. An jera a ƙasa akwai wasu shawarwari don taimaka muku farawa. Don ƙirƙirar kamfen mafi inganci, karanta wannan jagorar.

Farashin

Farashin Adwords ya bambanta dangane da masu canji da yawa. Matsakaicin farashi yana kusa $1 ku $5 kowane danna, yayin da farashin Sadarwar Nuni ya yi ƙasa da ƙasa. Wasu kalmomi sun fi wasu tsada, kuma gasar da ke cikin kasuwa kuma tana shafar farashi. Mahimman kalmomin Adwords galibi suna da tsada fiye da matsakaici, kuma yawanci suna cikin kasuwanni masu fa'ida sosai, kamar doka da masana'antun inshora. Duk da haka, har ma da farashi mai girma, Adwords har yanzu hanya ce mai kyau don tallata kasuwancin ku akan layi.

Ko da yake CPC ba ta ba da haske sosai da kanta ba, babban mafari ne don fahimtar farashin Adwords. Wani ma'auni mai amfani shine CPM, ko hasashe mai tsada-kowa-dubu. Wannan ma'aunin yana ba ku ra'ayi na nawa kuke kashewa kan talla, kuma yana da amfani ga yakin CPC da CPM. Alamun alamar suna da mahimmanci wajen kafa kamfen talla na dogon lokaci.

Farashin Adwords shine jimlar kuɗin ku a kowane danna (CPC) kuma farashin kowane dubun gani (CPM). Wannan adadin bai haɗa da sauran farashin ba, kamar gidan yanar gizon ku, amma yana wakiltar jimlar kasafin ku. Saita kasafin kuɗi na yau da kullun da matsakaicin tayi na iya taimaka muku sarrafa kuɗin ku. Hakanan zaka iya saita tayin a maɓalli ko matakin ƙungiyar talla. Sauran ma'auni masu amfani don saka idanu sun haɗa da matsakaicin matsayi, wanda ke gaya muku yadda tallan ku ke matsayi a cikin sauran tallan. Idan ba ku da tabbacin yadda ake saita tayin ku, za ku iya amfani da bayanan Auction don ganin nawa sauran masu talla ke biyan.

Baya ga kasafin ku, ƙimar ingancin ku kuma yana shafar farashin Adwords. Google yana ƙididdige farashin kamfen Adwords bisa adadin masu talla waɗanda ke da tallace-tallace na takamaiman kalma.. Mafi girman ƙimar ƙimar ku, ƙananan farashin kowane danna zai kasance. A wannan bangaren, idan ingancin darajar ku ba ta da kyau, za ku biya da yawa fiye da gasar ku. Don haka, yana da mahimmanci don fahimtar kasafin ku na Adwords domin ku iya zama a ciki kuma ku ga sakamako mai kyau.

Tsarin ciniki

Canje-canje ga tsarin biyan kuɗi da tsarin daidaitawa a cikin Adwords suna da masu suka da yawa suna zagi akan Google. A baya, mai tallan sarkar otal zai iya yin tayin maganar “otal,” tabbatar da cewa tallansa zai bayyana a saman SERPs. Hakanan yana nufin cewa tallan su zai bayyana a cikin jimlolin da ke ɗauke da kalmar “otal.” An san wannan da faɗin wasa. Amma yanzu, tare da canje-canjen Google, tsarin biyu ba su da bambanci sosai.

Akwai dabaru da yawa da ke akwai don haɓaka dannawa a cikin kasafin kuɗi. Waɗannan dabarun suna da kyau idan kuna son haɓaka ƙimar canjin ku kuma sami ƙarin ƙara. Amma ku sani cewa kowane nau'i na dabarun bayar da shawarwari yana da nasa amfanin. An jera a ƙasa manyan nau'ikan tsarin siyarwa guda uku da fa'idodin su. Idan kun kasance sababbi ga Adwords, Mafi kyawun zaɓinku shine gwada dabarun Matsakaicin Canje-canje, wanda ke daidaita tallace-tallace ta atomatik don haɓaka juzu'i.

Dabarun ba da izini ta atomatik suna cire zato daga tallan da aka biya, amma har yanzu kuna iya samun kyakkyawan sakamako tare da hanyoyin hannu. Kudi shine adadin da kuke son biya don takamaiman kalma. Amma ka tuna cewa tayin bai ƙayyade darajar ku ba; Google ba ya son ba da matsayi na farko ga wanda ya kashe mafi yawan kuɗi akan kalma. Shi ya sa kana bukatar ka karanta game da tsarin gwanjo kafin amfani da shi.

Biyan kuɗi na hannu yana ba ku damar sarrafa adadin kuɗin kowane talla. Kuna iya amfani da Tsarin Bidi'a don yanke kasafin kuɗin ku lokacin da tallace-tallace ba su yi kyau ba. Misali, idan samfurinka ya shahara sosai, kana iya amfani da faffadan wasa maimakon madaidaicin wasa. Faɗin wasa shine mafi kyawun zaɓi don bincike na gaba ɗaya, amma zai kara muku dan kadan. A madadin, za ka iya zabar madaidaicin wasa ko jumlar magana.

Manufar yakin neman zabe

Akwai hanyoyi da yawa don saita burin kamfen a cikin Google Adwords. Kuna iya saita kasafin kuɗi na yau da kullun, wanda yayi daidai da jarin yakin neman zabe na wata-wata. Sannan, raba wannan adadin da adadin kwanakin cikin wata. Da zarar kun ƙayyade kasafin ku na yau da kullun, za ku iya saita dabarun ku yadda ya kamata. Bugu da kari, Za a iya saita manufofin yakin don nau'ikan zirga-zirga daban-daban. Ya danganta da manufofin yakin neman zabe, za ka iya zaɓar kai hari ko dai takamaiman wurare ko takamaiman masu sauraro.

Manufar kamfen shine babban jigon kamfen gaba ɗaya. Makasudin ya kamata ya bayyana a fili abin da ke buƙatar canzawa don yakin neman nasara. Ya kamata a taƙaice yadda zai yiwu, kuma ya kamata a rubuta ta yadda duk masu ruwa da tsaki a yakin neman zabe su fahimce shi. Har ila yau, burin ya zama takamaiman, m, kuma na gaskiya. Wannan yana taimakawa wajen tantance albarkatun da ake buƙata don cimma wannan burin. Amfani da theories na canji, za ku iya saita haƙiƙanin manufa don yaƙin neman zaɓe ku.

Raba tallan gwaji

Akwai matakai na asali guda biyu don raba-gwajin tallan ku a cikin Adwords na Google. Na farko, kuna buƙatar ƙirƙirar tallace-tallace daban-daban guda biyu kuma sanya su cikin rukunin tallanku. Sannan, za ku so ku danna kowane don ganin wanda ya fi kyau. Za ku iya ganin wane nau'in tallan ku ya fi tasiri. Don yin tsaga-gwajin yadda ya kamata, bi matakan da ke ƙasa.

Ƙirƙiri saitin talla daban-daban guda biyu kuma saita kasafin kuɗi don kowane talla. Talla ɗaya zai yi ƙasa da ƙasa, yayin da dayan zai kara tsada. Don ƙayyade kasafin tallan ku, za ku iya amfani da kalkuleta na kasafin kuɗi na yaƙin neman zaɓe. Domin tsaga gwajin yana da tsada, za ku yi asarar wasu kuɗi, amma kuma za ku sani idan saitunan tallanku suna aiki. Idan saitin talla guda biyu sun yi kama da juna, tabbatar da daidaita kasafin ku daidai.

Bayan kun zaɓi ƙungiyoyin talla guda biyu, zaɓi wanda zai iya haifar da mafi girman adadin dannawa. Google zai gaya muku wanda ya fi nasara. Idan tallan ku na farko ya sami mafi yawan dannawa, to alama ce mai kyau. Amma ƙungiyar talla ta biyu tana da ƙarancin danna-ta hanyar ƙima. Kuna so ku rage farashin ku lokacin da kuke tsammanin ganin CTR mafi girma daga ɗayan rukunin talla. Ga hanya, za ku iya gwada tasirin tallan ku akan jujjuyawar ku.

Wata hanyar raba-gwajin tallace-tallacen Facebook ita ce ta gyara kamfen ɗin da kake da shi. Don yin wannan, shirya saitin tallan ku kuma zaɓi maɓallin Raba. Facebook zai ƙirƙiri sabon talla ta atomatik tare da canje-canje kuma ya dawo da na asali. Gwajin tsagawa zai gudana har sai kun tsara shi don tsayawa. Idan gwajin raba ku ya yi nasara, yakamata ku ci gaba da yakin tare da sakamakon gwajin ku. Kuna iya raba tallan zuwa kamfen daban-daban biyu ko ma uku.

SARKI

Tallace-tallacen injin bincike hanya ce mai tsada don cimma abubuwan da suka dace a daidai lokacin. Hakanan yana ba da ƙarin bin diddigi, yana ba ku damar tantance wane tallace-tallace ko sharuɗɗan bincike suka haifar da tallace-tallace. Duk da haka, 'yan kasuwa dole ne su san yadda za su kara girman ROI ta hanyar zabar kalmomin da suka dace, ware kasafin kudin da ya dace da kuma daidaita dabarun yadda ya kamata. Wannan labarin yana tattauna wasu mahimman abubuwa don kiyayewa don haɓaka ROI tare da Adwords. Ci gaba da karatu don ƙarin koyo.

Lokacin ƙididdige ROI na Adwords, yana da mahimmanci a tuna cewa dannawar gidan yanar gizon ba koyaushe ake fassarawa cikin tallace-tallace ba. Kuna buƙatar bin juzu'i don ƙididdige ROI na Adwords. Ana iya yin hakan ta hanyar jagorar kiran waya, da kuma bin diddigin har sai mai ziyara ya kai wasan karshe “Na gode” shafi. Kamar kowane yakin talla, ROI zai dogara ne akan yawan baƙi tallace-tallacen da kuke kaiwa gidan yanar gizon ku. Don yin wannan, dole ne ku zaɓi kalmomi masu mahimmanci tare da niyyar siyan.

Don inganta ROI na Adwords, yi la'akari da ƙara kari zuwa tallan ku. Yin amfani da kari na shafi na saukowa zai taimaka muku jawo ƙarin baƙi da aka yi niyya. Bugu da kari ga keyword tsawo, Hakanan zaka iya amfani da kira ko kari na wuri. Ƙarshen yana ƙara maɓallin kira kai tsaye zuwa gidan yanar gizon ku. Hakanan zaka iya amfani da sake dubawa da hanyoyin haɗin yanar gizo don jagorantar mutane zuwa shafuka masu alaƙa. Ya kamata ku gwada zaɓuɓɓuka daban-daban kafin ku daidaita kan waɗanda suka dace. Idan kuna son haɓaka ROI, tabbatar da gwada komai.

Google Analytics yana ba ku damar yiwa tallan Adwords alama ta atomatik tare da alamar ta atomatik. Rahotonni zai nuna muku ROI na kamfen ɗin Adwords. Hakanan ya kamata ku shigo da bayanan kuɗin ku daga ayyukan tallan da aka biya a cikin Google Analytics don saka idanu akan ayyukansu. Yin hakan zai taimaka muku saka idanu kan farashin tallan ku, kudaden shiga da ROI. Wannan bayanin zai ba ku damar yanke shawara mafi kyau kan inda za ku saka kuɗin ku. Kuma wannan shine farkon. Kuna iya waƙa da ROI na Adwords cikin sauƙi ta bin waɗannan jagororin.

Lokacin da kuka kafa yakin neman zabe, Google zai ƙirƙira muku ƙungiyoyin talla. Waɗannan za su sauƙaƙe sarrafa tallan ku. Kowace rukunin talla ya ƙunshi talla ɗaya, keywords ɗaya ko da yawa, kuma ko dai faffadan wasa ko daidaita magana. Google yana saita kalmar ku zuwa babban wasa domin masu amfani su iya rubuta kalmomin ku a ko'ina. Yawancin lokaci, wannan yana aiki don zama mafi kyawun wasa. Za ku so ku daidaita farashin kowace dannawa, farashin kowane ra'ayi, da farashin kowane saye don dacewa da kasafin ku da burin ku.

Farashin kowane danna

Madaidaicin farashi a kowane danna don Adwords an ƙaddara ta hanyar ƙayyade ROI da aka yi niyya. Don yawancin kasuwancin, cent biyar a kowane danna ya wadatar. Wata hanyar bayyana wannan ita ce farashin kowane saye, ko 20% na kudaden shiga. Don haɓaka ROI, yi la'akari da sayar da abokan cinikin ku na yanzu don haɓaka matsakaicin ƙimar kowane siyarwa. Don sanin yadda ake kaiwa CPC hari, yi amfani da ginshiƙi farashin canji a ƙasa. Amfani da wannan ginshiƙi, za ku iya yanke shawarar abin da za ku bayar ga kowane maɓalli da talla.

Hanya mafi inganci don rage CPC ɗinku ita ce ta yi niyya ga kalmomin dogon wutsiya. Waɗannan kalmomin suna da ƙananan ƙarar bincike kuma ba su da yuwuwar jawo hankalin binciken da bai dace ba. Waɗannan kalmomin maɓalli kuma suna da ƙima mafi inganci, wanda ke nuni da dacewa da ƙarancin farashi a kowane danna. Adwords CPC ya dogara ne akan masana'antar da kuke ciki da matakan gasa. Da ƙarin gasa masana'antar ku, mafi girma CPC.

Akwai hanyoyi da yawa don saita matsakaicin CPCs, gami da sayan ta atomatik da na hannu. Farashin farashi-kowa-danna tayin shine mafi yawan nau'in CPC. Hanyar jagora ta ƙunshi daidaita madaidaicin CPC da hannu, alhãli kuwa sayar da sarrafa kansa yana amfani da software wanda ke daidaita madaidaicin CPC ta atomatik a gare ku. Idan ba ku da tabbacin wace hanya ce ta dace da kasuwancin ku, Google yana ba da wasu shawarwari. Amma duk wanda kuka zaba, ya kamata ku bi shawarwarin da hukumar ku ta Google ta tabbatar.

Biya-daya-danna talla yana dogara ne akan tsarin gwanjo. Kamar yadda mawallafin ya lissafta ƙimar biya-kowa-danna, masu talla suna da yanci don zaɓar wanda ya fi dacewa da kasafin kuɗin su. Gabaɗaya, mafi girman darajar dannawa, mafi girma farashin kowane danna. Duk da haka, za ku iya yin shawarwari tare da mawallafin ku don yin shawarwari akan farashi mai sauƙi a kowane danna, musamman idan kuna sanya hannu kan kwangilar dogon lokaci ko mai mahimmanci.

Yayin da farashin-kowa-danna ya bambanta sosai, matsakaicin adadin dannawa ɗaya yana kusa $1 ku $2 a cikin Google AdWords. A kan hanyar sadarwar nuni, Matsakaicin CPCs suna ƙarƙashin dala. Dangane da gasar, zaka iya kashewa gwargwadon yadda $50 kowane danna. Misali, kasuwancin gida na iya kashewa $10000 ku $10000 akan Adwords kowace shekara. Duk da haka, idan kana neman sabon abokin ciniki, za ka iya kashe kadan kamar yadda $40 kowane danna.

Kalmomi mara kyau

Kuna iya rage farashi ta amfani da kalmomi mara kyau a cikin kamfen ɗin ku na Adwords. Yana da mahimmanci a tuna cewa ba duk tambayoyin bincike ba ne suka dace da kamfen ɗin ku, don haka yakamata ku ƙara kalmomi mara kyau zuwa ƙungiyoyin tallanku da yaƙin neman zaɓe. Idan ba ku da tabbacin yadda ake amfani da kalmomi mara kyau, karanta don jagorar mataki-mataki. Akwai hanyoyi da yawa don amfani da kalmomi mara kyau a cikin Adwords. Ga wasu hanyoyin amfani da su.

Ɗaya daga cikin mafi kyawun hanyoyin gano kalmomi mara kyau shine yin bincike na Google. Kawai rubuta a cikin kalmar da kake ƙoƙarin yin niyya kuma ga abin da ya fito. Sannan kuna buƙatar ƙara kowane sharuɗɗan nema waɗanda basu da alaƙa da yaƙin neman zaɓe zuwa jerin kalmomin ku mara kyau. Idan baku da tabbacin waɗanne munanan kalmomi don ƙarawa, bincika Console na Bincike na Google ko nazari don jerin duk kalmomin da ba su da kyau. Da zarar kun ƙara kalmomi mara kyau zuwa kamfen ɗin ku na Adwords, za ku sami jerin tallace-tallace marasa alaƙa don gujewa.

Wata hanya don inganta CTR ita ce amfani da kalmomi mara kyau. Yin amfani da kalmomi mara kyau zai tabbatar da cewa tallace-tallacenku sun bayyana a kan sharuɗɗan nema masu dacewa, rage yawan dannawa da aka bata. Hakanan zai ƙara yawan maziyartan da suka dace zuwa yaƙin neman zaɓe da inganta ROAS. Amfanin ƙarshe na amfani da kalmomi mara kyau shine cewa ba za ku biya kuɗin tallace-tallacen da ba su dace da samfur ko sabis ɗin ku ba.. Wannan yana nufin zaku iya ajiye kuɗi akan kasafin tallanku.

Yin amfani da kalmomi mara kyau a cikin Adwords na iya ceton ku lokaci da kuɗi ta hanyar toshe binciken da bai dace ba. Kuna iya ƙirƙirar kalmomi mara kyau waɗanda suka dace da samfurin ku kamar kalmar da kuke so. Misali, idan kuna son siyar da samfuran da ke da alaƙa da lafiya kyauta, amfani da kalmar 'free'. Mutanen da ke neman kiwon lafiya kyauta ko ayyukan yi ƙila ba za su kasance a cikin kasuwar da kuke so ba. Yin amfani da kalmomi mara kyau babbar hanya ce don kiyaye kasafin kuɗin da ba a ɓata ba a ƙarƙashin kulawa.

Farashin kowane ra'ayi

Farashin kowane ra'ayi (CPM) shine ma'auni mai mahimmanci don waƙa a cikin tallan kan layi. Wannan awo yana auna farashin kamfen talla, kuma galibi ana amfani da shi don zaɓin kafofin watsa labarai. Hanya ce mai kyau don bin diddigin wayar da kan kamfani da kuma tantance nawa za a ba da tayin tallace-tallace iri-iri. A mafi yawan lokuta, Ana iya amfani da CPM don ƙididdige tasirin yaƙin neman zaɓe. Baya ga kasancewa muhimmin ma'auni don waƙa, CPM kuma yana taimaka wa masu talla su tantance waɗanne dandamali ne suka fi tasiri don cimma burinsu.

CPMs sun karu tun Q3 2017 amma ba su sami sauyi da yawa ba tun lokacin. A matsakaici, masu talla sun biya $2.80 kowace dubun ra'ayi a cikin Q1 2018, karuwa mai sauƙi amma tsayayye. Kamar yadda Q1 2018, masu talla sun biya $2.8 kowace dubun gani, a dalar Amurka daga Q1 2017. Da bambanci, CPCs akan hanyar sadarwar Nuni ta Google sun dawo a $0.75 kowane danna, ko game da 20 cents sama da na Q4 2017.

Yayin da abubuwan talla na kyauta sun fi tasiri fiye da na tallace-tallacen da aka biya, ba su cancanci kashewa ba. Wadannan “wanda ba a sani ba” bincike na faruwa a kullum. Wannan yana nufin cewa Google ba zai iya hasashen manufar mai nema ba, amma yana iya ƙididdige yawan wasu kalmomi, kamar “inshorar mota,” sannan kuma inganta tallace-tallacen sa dangane da waɗannan kalmomin. Sannan, masu talla suna biyan kuɗin dannawa kawai da suka karɓa.

Yayin da CPCs a kan dandamali na kafofin watsa labarun sun bambanta, Farashin kowane ra'ayi yawanci ba ya wuce gona da iri. Misali, CPC na Facebook $0.51 kowane ra'ayi, yayin da CPC na LinkedIn ke $3.30. Kafofin watsa labarun kamar Instagram da Twitter ba su da tsada, tare da matsakaicin CPC na $0.70 ku $0.71 kowane ra'ayi. Waɗannan tallace-tallacen za su nuna kawai idan an sabunta kasafin kuɗi kowace rana. Ga hanya, masu talla ba dole ba ne su damu game da kari ko kashewa fiye da yadda suke bukata.

Farashin kowane saye

Ɗaya daga cikin mahimman abubuwan da za a yi la'akari da su lokacin yin tayin talla akan Adwords shine farashin kowane saye. Yana iya tafiya ko'ina daga ƴan daloli zuwa ƙasa da ƙasa $100, kuma matsakaicin CPA shine $0.88. Dalilin da ya sa wannan adadi ya yi ƙasa sosai shi ne saboda yawancin masu talla ba za su ba da babban farashi a kan tallan su ba. Misali, idan farashin safa na biki $3, yin takara $5 domin wannan lokacin ba zai yi tasiri sosai ba.

Yayin da yake da mahimmanci a san nawa kamfen ɗin ku ke kashe ku, yana yiwuwa a ƙididdige CPA bisa ga jujjuyawar ku. Ko tuba ta faru ko a'a yana da wuyar tantancewa, amma ana iya yin ta ta hanyar bin cike fom da rajistar demo. Duk da haka, babu ma'auni na duniya don ƙayyade farashi akan kowane saye, kuma kowane kasuwancin kan layi zai sami samfurin daban, farashin, margin, kashe kudi na aiki, da kuma tallan talla.

Farashin kowane saye, ya da CPA, yana nufin adadin kuɗin da mai talla ke kashewa akan kowane juyi da tallan su ke samarwa. Wannan ya hada da tallace-tallace, dannawa, siffofin, biyan kuɗi na wasiƙa, da sauran siffofin. Masu talla gabaɗaya za su yi shawarwari da wannan ƙimar tare da cibiyoyin talla, amma ya kamata a lura cewa ba duka za su yarda da shi ba. Da zarar kun yi shawarwari kan farashi tare da mai talla, ana iya ƙayyade farashin kowane saye.

Kudin kowane saye wani muhimmin ma'auni ne don waƙa a cikin tsarin talla. Lokacin yanke shawarar kashe kuɗi akan CPA, kuna buƙatar sanin adadin kuɗin da kuke buƙatar kashe don samar da ma'amalar tallace-tallace. Masu amfani da AdWords na iya auna nasarar tallan su ta hanyar kimanta nawa farashinsu dangane da adadin jujjuyawar da kowane talla ke haifarwa.. Farashin kowane saye galibi ana danganta shi da takamaiman tashar tallace-tallace, don haka mafi girman CPA, yadda mai talla zai ci riba.