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Akwai abubuwa da yawa da ya kamata ku sani yayin amfani da Adwords. Farashin kowane danna, Sakamakon inganci, Gyaran faffadan wasa, kuma korau kalmomi kaɗan ne kawai. Kuna iya samun hanya mafi kyau don tallata ta amfani da waɗannan dabarun a cikin wannan labarin. Hakanan zaku gano mafi kyawun hanyoyi don inganta yaƙin neman zaɓe da kuma cin gajiyar kasafin kuɗin ku. Ci gaba da karantawa don gano asirin talla tare da Adwords. Sirrin yaƙin neman zaɓe shine don haɓaka duka farashi da inganci.
Adwords’ Sakamakon inganci (QS) ma'auni ne wanda ke ƙayyade yadda tallace-tallacen ku ke da inganci da inganci. Wannan tsarin yayi kama da Google's Organic ranking algorithms. Tallace-tallacen da ke da babban QS sun fi dacewa ga masu amfani kuma ana iya canzawa. Haka kuma, babban QS zai rage farashin kowane danna (CPC).
QS ɗinku yana da mahimmanci saboda yana ƙayyade nawa za ku biya kowace kalma. Mahimman kalmomi tare da ƙananan QS zasu haifar da rashin aiki mara kyau da ƙananan CTR. Tallace-tallacen da ke da QS masu girma za su sami mafi kyawun wuri da ingancin farashi. Ana auna ma'aunin ingancin akan ma'auni na ɗaya zuwa 10. Kuna so ku guje wa kalmomi mara kyau a cikin ƙungiyoyi. Dangane da masana'antar ku, QS ɗinku na iya faɗuwa ƙasa da goma, wanda zai iya ƙara farashin ku.
An ƙaddara Makin Ingancin Google ta dacewar tallan ku, kalmomi masu mahimmanci, da saukowa page. Idan Makin Inganci ya yi yawa, Tallan ku zai kasance da dacewa sosai ga kalmar. Akasin haka, idan QS ɗinku yayi ƙasa, watakila ba za ku kasance masu dacewa kamar yadda kuke zato ba. Babban burin Google shine samar da mafi kyawun ƙwarewa ga masu amfani kuma idan tallan ku bai dace da abubuwan da ke cikin rukunin yanar gizon ba, za ku rasa m abokan ciniki.
Don inganta QS ɗin ku, kuna buƙatar tabbatar da cewa tallace-tallacenku sun dace da manufar neman masu amfani da ku. Wannan yana nufin cewa kalmomin ku yakamata suyi alaƙa da abin da suke nema. Hakazalika, kwafin talla ya kamata ya zama mai jan hankali amma kada ya kauce daga jigon. Bugu da kari, ya kamata a kewaye shi da kalmomin bincike masu dacewa da rubutu masu alaƙa. Wannan yana tabbatar da cewa za a nuna kwafin tallan ku a mafi kyawun haske.
A takaice, ƙimar inganci alama ce ta yadda tallan ku suka dace da yadda suke da tasiri. Ana ƙididdige ƙimar ingancin bisa la'akari da tayin CPC da kuka saita. Maki mafi girma yana nuna cewa tallan ku yana aiki da kyau kuma yana canza baƙi. Duk da haka, yana da mahimmanci a tuna cewa QS mafi girma kuma zai rage farashin ku ta dannawa (CPC) kuma ƙara yawan juzu'in da kuke karɓa.
Faɗin wasa a cikin Adwords na iya zama mummunan ra'ayi. Ana iya nuna tallace-tallace ga mutanen da ke neman sharuɗɗan da ba su da alaƙa, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ko “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.
Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.
The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. Idan kuna son isa ga mutane da yawa gwargwadon iko, amfani da faffadan wasa. Hakanan zaka iya haɗa bambance-bambancen kusa da ma'ana. Irin wannan wasa yana ba ku damar nuna bambance-bambancen talla waɗanda suka dace da tambayar nema. Hakanan kuna iya amfani da haɗin faffadan wasa da gyare-gyare don ƙaddamar da ƙarin masu sauraro da taƙaita hankalin ku.
Gabaɗaya, gyare-gyaren faffadan wasa shine mafi kyawun zaɓi idan ya zo ga takamaiman sharuddan nema. Canje-canjen faffadan matches sun fi kyau ga ƙananan kasuwanni saboda akwai ƙarancin masu fafatawa. Suna iya ƙaddamar da takamaiman kalmomi masu mahimmanci waɗanda ke da ƙananan kundin bincike. Wadannan mutane sun fi iya sayen wani abu da ya dace da su. Idan aka kwatanta da faffadan wasa, gyare-gyaren faffadan matches suna da ƙimar juzu'i mafi girma. Babban wasan da aka gyara a cikin Adwords na iya kaiwa ga kasuwannin alkuki.
Ƙara kalmomi mara kyau a cikin yaƙin neman zaɓe na Adwords zai kiyaye gidan yanar gizon ku daga zirga-zirga maras so. Ana iya ƙara waɗannan kalmomi a matakai daban-daban, daga dukan yaƙin neman zaɓe zuwa ƙungiyoyin talla guda ɗaya. Duk da haka, ƙara kalmomi mara kyau zuwa matakin da bai dace ba na iya lalata yaƙin neman zaɓe kuma ya sa zirga-zirgar da ba a so ba ta bayyana akan gidan yanar gizon ku. Tun da waɗannan kalmomi daidai suke, Tabbatar cewa kun zaɓi matakin daidai kafin ƙara su. A ƙasa akwai wasu shawarwari don taimaka muku yin mafi kyawun amfani da kalmomin mara kyau a cikin yaƙin neman zaɓe na Adwords.
Mataki na farko shine ƙirƙirar jerin kalmomi mara kyau don kamfen ɗin ku na Adwords. Kuna iya ƙirƙirar waɗannan lissafin don abokan ciniki daban-daban a cikin tsaye iri ɗaya. Don ƙirƙirar jeri, danna gunkin kayan aiki a saman kusurwar dama na Adwords UI sannan zaɓi “Laburaren Raba.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.
The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.
Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.
When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Misali, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Duk da haka, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.
