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When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, kalmomi masu mahimmanci, tayi, da kuma bin diddigin juyawa. Idan ba ku da tabbacin inda za ku fara, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.
To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ta amfani da kalmomi mara kyau, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:
Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Hakanan, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.
Hakanan zaka iya saka idanu akan ƙimar canjin ku, wanda ke gaya muku sau nawa baƙo ya yi takamaiman aiki. Misali, idan wani ya danna tallan ku kuma ya shiga cikin jerin imel ɗin ku, AdWords zai ƙirƙiri wata lamba ta musamman wacce za ta sanya sabar ping don daidaita wannan bayanin tare da adadin dannawa akan talla.. Raba wannan jimlar farashin ta 1,000 don ganin jimlar kuɗin ku a kowane juyi.
Akwai abubuwa da yawa waɗanda ke shafar farashi kowane danna, amma gabaɗaya, kalmomi mafi tsada a cikin AdWords suna hulɗa da kuɗi, masana’antun da ke sarrafa makudan kudade, da bangaren kudi. Mahimman kalmomi masu tsada a cikin wannan rukunin yawanci sun fi sauran kalmomin shiga tsada, don haka idan kuna neman shiga fagen ilimi ko fara cibiyar magani, ya kamata ku yi tsammanin biyan manyan CPCs. Mahimman kalmomi masu tsada sun haɗa da waɗanda ke cikin kuɗi da ilimi, don haka tabbatar da sanin ainihin abin da kuke samu kafin ku fara talla.
Matsakaicin kuɗin ku kowace dannawa (CPC) shine mafi girman adadin da kuke tunanin dannawa yana da daraja, koda kuwa ba shine abin da matsakaicin abokin cinikin ku ke biya ba. Misali, Google yana ba da shawarar saita mafi girman CPC ɗin ku zuwa $1. Baya ga haka, zaka iya saita iyakar CPC ɗinka da hannu, saitin da ya bambanta da dabarun siyarwa ta atomatik. Idan baku taɓa amfani da AdWords a baya ba, lokaci ya yi da za a fara.
Yayin da bincike na keyword wani muhimmin bangare ne na niyya na keyword, kuna buƙatar sabunta shi lokaci-lokaci don ci gaba da canje-canje. Wannan saboda halayen masu sauraro, masana'antu, kuma kasuwannin da ake niyya suna canzawa koyaushe. Yayin da bincike na keyword zai iya taimaka maka ƙirƙirar tallace-tallace masu dacewa, masu fafatawa suna canza dabarun su ma. Kalmomin da suka ƙunshi kalmomi biyu zuwa uku sune mafi kyawun fare. Duk da haka, ku tuna cewa babu amsa guda ɗaya daidai ko kuskure. Dole ne mahimman kalmomi su kasance masu dacewa da kasuwancin ku da kuma jigon tallan ku da shafin saukarwa.
Da zarar kuna da jerin kalmomin ku, za ka iya gwada amfani da Keyword Planner kayan aiki. Kuna iya fitar da kalmomin da aka ba da shawarar, amma tsari ne mai wahala. Hakanan zaka iya amfani da “saman tayin shafi” shafi don nemo tallace-tallacen manyan shafuka na tarihi don kalmomin ku. Wannan kayan aikin yana aiki akan Cibiyar Nuni ta Google, wanda ke nuna tallace-tallace kusa da irin wannan abun ciki. Kuna iya gwada mai tsara kalmar keyword don nemo mafi kyawun maɓalli. Da zarar kun sami kalmar da kuke so, za ku iya amfani da shi a cikin kamfen ɗin ku na Adwords.
Lokacin zabar kalma, ku tuna niyya. Misali, kuna son mutane su danna tallanku saboda suna neman mafita ga matsala. Duk da haka, wannan na iya zama ba haka lamarin yake ba lokacin da mutane ke nema a wajen injunan bincike, misali. Wataƙila suna bincika Intanet ne kawai ko neman ilimi. Zaɓin kalmar madaidaicin jumla yana ba ku mafi iko akan ciyarwa da kai hari kan takamaiman abokan ciniki. Hakanan yana tabbatar da cewa tallan ku zai bayyana kawai ga abokan cinikin da ke neman ainihin jumlar.
Lokacin zabar kalma, tuna cewa ba duk keywords aka halitta daidai. Yayin da wasu na iya zama kamar wayo da farko, wasu ba. Neman “wifi kalmar sirri” yana nuna cewa mutane suna neman kalmar sirri ta wifi, ba takamaiman samfur ko sabis ba. Misali, mai yiwuwa wani yana neman kalmar sirri ta WiFi yana leching daga wifi na wani, kuma ba za ku so ku tallata samfurin ku akan wifi nasu ba!
Kuna iya daidaita farashin ku akan Adwords dangane da sakamakonku. Google yana da ginanniyar fasalin da zai taimaka muku sanin adadin kuɗin da za ku bayar akan takamaiman kalmomi. Kuna iya amfani da wannan kayan aikin don ƙididdige CPC da matsayi don adadin kuɗi daban-daban. Adadin da kuke bayarwa na iya dogara da kasafin kuɗin da kuka saita don yakin tallanku. An jera a ƙasa wasu nasihu ne don daidaita yunƙurin ku na Adwords don haɓaka sakamakonku.
Ku san masu sauraron ku. Ta hanyar amfani da mutanen talla, za ku iya fi dacewa da masu sauraron ku da AdWords. Misali, kana iya ganin lokutan aikinsu da lokutan tafiya. Hakanan, za ku iya sanin tsawon lokacin da suke yi a wurin aiki ko kuma lokacin hutu. Ta hanyar sanin waɗannan abubuwa, za ku iya keɓanta yunƙurinku don nuna yanayin masu sauraron ku. Wannan yana da amfani musamman idan kuna yin niyya ga abokan ciniki waɗanda ke da yuwuwar siyan samfura da ayyuka masu alaƙa da takamaiman masana'antu.
Gano nau'ikan tallan da masu amfani ke nema. Misali, mai amfani da ke neman ‘Kantin Bike’ daga tebur ɗinsu na iya neman wuri na zahiri. Duk da haka, mutumin da ke neman tambaya iri ɗaya akan na'urar tafi da gidanka kuma yana iya neman sassan kekuna akan layi. Masu tallace-tallacen da suke son isa ga masu ababen hawa ya kamata su kai hari kan na'urorin hannu maimakon tebur ko kwamfutar hannu. Yawancin matafiya suna cikin yanayin bincike kuma suna yin siyayya ta ƙarshe daga tebur ko kwamfutar hannu.
Mahimman kalmomi sun keɓance sosai ga kasuwancin ku da samfurin ku, don haka za ku iya yin wasu zato lokacin da kuka tsara shirin ku na farko, amma za ku iya daidaita su da zarar kuna da ƙididdigar ku. Kuna iya bin jagorar bayar da umarni don saita tayin farko da daidaita su a cikin 'yan makonnin farko bayan kunna asusunku. Kuna iya daidaita ƙaddamarwar keyword ɗin ku bayan ƙaddamar da kasafin kuɗin ku da masu sauraro da aka yi niyya.
Ya danganta da girman kasafin ku, zaku iya zaɓar saita tayin ku da hannu ko amfani da ɗayan dabarun sarrafa kansa. Akwai wasu hanyoyi da yawa don inganta tallan ku akan Adwords, amma mafi girman dabarun Juyawa shine mafi shahara. Google yana amfani da koyan na'ura don yin tayi dangane da kasafin ku na yau da kullun. Duk da haka, ya kamata ku yi amfani da wannan dabarun kawai idan kuna da babban kasafin kuɗi kuma kuna son sarrafa sarrafa tsarin saiti akan Adwords..
Kuna iya amfani da bin diddigin jujjuyawar AdWords don ganin yawan tallan ku da ke juyawa. Yawancin lokaci, za ku ga adadin jujjuyawar akan shafin tabbatarwa lokacin da kuke amfani da lambar juzu'i iri ɗaya don samfura biyu. Idan mai yiwuwa ya danna tallace-tallacen biyu a cikin ƙarshe 30 kwanaki, to ya kamata ku sami damar shigar da kudaden shiga iri ɗaya cikin lambobi biyu na juyawa. Amma adadin jujjuyawar zai bambanta dangane da nau'in sifa da kuke amfani da su.
Ba a keɓance canjin zuwa abokin ciniki ɗaya ba, don haka yana yiwuwa a yi amfani da ƙimar daban-daban ga kowane ɗayan. Sau da yawa, Ana amfani da waɗannan ƙimar don auna ROI akan kowane yakin talla. Hakanan zaka iya amfani da ƙima daban-daban don farashin farashi daban-daban da nau'ikan juyawa. Dole ne a shigar da ƙimar juyawa a cikin filin da ya dace. Duk da haka, kuna iya amfani da ƙimar juyawa guda ɗaya don duk tallan ku don tabbatar da cewa kuna iya auna ROI na kowane talla..
Lokacin saita Yanar Gizon Yanar Gizo ko Canjin Wurin Kira, danna kan Advanced Saituna tab. Wannan zai nuna ginshiƙi Canzawa Dannawa. Hakanan zaka iya duba bayanan juyawa akan matakai da yawa, ciki har da Campaign, Ƙungiyar Talla, Ad, da Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.
Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Misali, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.
Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. A wannan bangaren, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Don haka, you should use AdWords conversion tracking if you have multiple online marketing channels.
