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There are many different ways to structure an Adwords account. Here are some of the most common ones. Selles artiklis, I’ll cover CPC, Exact match, Uuesti sihtimine, Extensions, ja veel. Loodetavasti, these tips will help you get started and make the most of your advertising. Remember that your Adwords account is the lifeblood of your website, so take the time to learn about each one. Once you have a basic understanding of Adwords, you’ll be ready to create your first campaign!

Kliki hind (CPC)

You should be aware that the Cost Per Click (CPC) in Adwords is not the same as the CPC in a traditional marketing campaign. While CPC refers to the cost of advertising, CPM is concerned with the amount of impressions your ad gets. Although the cost of advertising varies considerably, most popular online marketing tools show CPC for their target keywords. You should also be aware that CPC does not always mean the highest cost per click.

The cost per click depends on various factors, including the quality score, the keywords, and the ad text. High quality score ads attract more clicks and can expect discounts of up to 50%. Lower quality score ads attract less clicks, ning seetõttu, you will pay higher CPC. To improve your CPC, try optimizing your ad text and your website. Ensure that you have a high CTR to encourage visitors to click on your ad.

The CPC is set by the ad company through an auction. The bidder can choose to submit bids manually or automatically. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

Having an idea of your target ROI is critical for a successful ad campaign. You must make sure that you do not miss any sales or leads opportunities. If you bid too low, you will have a hard time generating ROI. But by keeping in mind that the max cost per click is not always the final price, you can optimize the CPC to maximize your profits. You should also be aware of the fact that the max CPC in Adwords is not the final price. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads differ from traditional search engines in how they calculate the CPC. Instead of considering ad ranks or quality scores, Facebook focuses on your ad’s target audience. Some target audiences will be more expensive than others. Target audiences also play a part in the maximum bid and campaign duration. A relevant score is another factor in Facebook Ad CPC. Facebook calculates the cost of running an ad based on expected feedback. Higher scores are rewarded with lower running costs.

Exact match

If you are wondering how to create an exact match in Adwords, you are not alone. Google recently made some changes to their matching rules. While it’s still possible to use the exact match for your keywords, it’s more limited than phrase or broad match, which may cause your ad to appear for queries you don’t want to advertise on. You can adjust the exact match settings to limit your ad’s visibility to irrelevant or low-performing variants.

Näiteks, an exact match for a travel brand keyword will not show up for searches for that brand. Selle asemel, discount flight ads will not be shown in searches for travel brand keywords. This is especially helpful for advertisers with a growth budget. With close variant matching, their current keywords will increase in reach and they’ll also be able to discover new, relevant keywords based on user intent. Lõppkokkuvõttes, automated bidding allows them to maintain their performance even as their reach increases.

The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. Kuid, you may not get as many clicks or impressions when you use phrase match. Aga, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. Muidu, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Uuesti sihtimine

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, sugu, vanus, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Seetõttu, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Extensions

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. Lõppkokkuvõttes, it allows you to make more sales. Aga, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.

While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. In turn, a longer ad is more likely to be clicked on and will bring in more traffic. Lisaks, using an ad extension can help you differentiate your business from competitors. Ja, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Kuid, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Kliki hind

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Esiteks, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Samuti, keep in mind that the higher your CTR, seda parem. Kuid, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

Lõpuks, keep in mind that cost per click varies depending on the product. Mida kõrgem on CPC, the more likely you are to be clicked by the customer. Näiteks, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, näiteks, would charge $6 kliki kohta, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manuaal ja automaat.

Konversioonide jälgimine

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Samamoodi, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” valik. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Edasi, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Näiteks, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Märksõna uurimine

In order to get the most out of your keyword research, you must first understand your industry, target audience, and product. Siis, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Järgides neid samme, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, nagu näiteks “address”, “price range,” või “car insurance.” Samuti, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Uuesti turundamine

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. And remember, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Pealegi, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, ja müük, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. Tegelikult, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Esiteks, select the category of your campaign. Siis, select the goal you wish to reach. You can choose between sales, viib, veebisaidi liiklus, toote ja kaubamärgiga arvestamine, ja bränditeadlikkus. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Kui olete märksõnad valinud, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Lõpuks, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, toode, or service, it is important to address the pain point of the persona. Näiteks, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Nii, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Nii, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Nii, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Konversioonid,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Enne AdWordsiga alustamist, peate CPA-st aru saama, õige AdWordsi pakkumine, ja konversioonide jälgimise tähtsust. Konversioonid on teekonna tulemus märksõnalt sihtlehelt müügini. Google Analytics aitab teil teekonda jälgida. See on tasuta tarkvara kui teenus. Kui olete neist mõistetest aru saanud, võite hakata kasutama AdWordsi oma ettevõtte reklaamimiseks.

Maksumus

AdWordsi kampaaniate jaoks on oluline eraldada eelarve. Kuigi maksimaalse CPC määrab Google, kliki hind on erinev. Peaksite määrama päevaeelarveks PS200, kuid see võib teie ettevõtte nišist ja eeldatavast veebisaidi igakuisest liiklusest olenevalt erineda. Adwordsi kampaaniate päevaeelarve määramiseks, jagage oma kuueelarve arvuga 30 kliki hinna prognoosi saamiseks. Täpse kliki hinna prognoosi saamiseks, peaksite lugema AdWordsiga kaasasolevaid abidokumente.

Konversioonihinna või CPA meetodi kasutamine värbamishinna arvutamiseks on hea viis oma reklaamistrateegia tõhususe mõistmiseks, ja aitab teil ka oma eelarvet kontrollida. Omandamise hind mõõdab inimeste arvu, kes tõenäoliselt soovitud toimingu lõpule viivad. Adwords kasutab sihtlehtedel konversioonimäärade jälgimiseks dünaamilist koodi. Peaksite püüdma vähemalt konversioonimäära 1%. See meetod võimaldab teil pakkumist korrigeerida, et eelarve jääks reklaamieelarve piiridesse.

AdWordsi kulusid saab põhjendada uuelt kliendilt teenitud kasumiga. Teisisõnu, kui olete teenindusettevõte, peaksite määrama kliendi eluea väärtuse, nii esimesel kokkupuutel kui ka pikaajaliselt. Mõelge kinnisvaramüügiettevõtte näitele. Keskmine kasum müügi kohta on $3,000, ja te ei näe palju korduvat äri. Sellest hoolimata, suust-suhu suunamistel võib olla eluaegne väike kasu.

Nagu iga teise teenuse puhul, peate arvestama liitumismaksuga. Enamik PPC tarkvara on litsentsitud, ja peate arvestama liitumiskuludega. Kuid, WordStream pakub 12-kuulisi lepinguid ja iga-aastast ettemaksuvõimalust, et saaksite vastavalt eelarvestada. Enne mõne neist plaanidest registreerumist on oluline mõista, mida teie leping sisaldab. Aga pea meeles, kliki hind on ikka palju madalam kui AdWordsi kogukulu.

Sihtimine

Sisuvõrgu tõusuga, nüüd saate keskenduda oma reklaamidele kindlatele kliendisegmentidele. Varem, pidite iga jaoks konkreetse kampaania loomiseks lisama vaatajaskonnaloendeid või uuesti turundamise loendeid. Nüüd, saate sihtida reklaamikampaaniaid kindlatele kasutajasegmentidele, ja saate nende sihitud kampaaniatega konversioonimäärasid suurendada. Selles artiklis käsitletakse viit tüüpi sihtimist, mis on teile Google Adwordsis saadaval. Saate teada, miks peaksite sihtrühma sihtima nende eelistuste ja käitumise põhjal.

Sissetuleku sihtimine võimaldab teil sihtida inimesi sissetuleku järgi. See toimib Internal Revenue Service'i avalikult kättesaadavate andmete analüüsimise teel. Google AdWords võtab selle teabe IRS-ist ja sisestab selle teie kampaaniasse. Asukoha sihtimist saate kasutada ka sihtnumbritega. Google Adwords pakub nii sissetulekute kui ka sihtnumbri sihtimist. See muudab konkreetsete asukohtade alusel klientide leidmise lihtsamaks. Neid sihtimismeetodeid saate kasutada ka koos geograafilise asukoha määramisega, mis võimaldab sihtida reklaame kindlale piirkonnale.

Kontekstipõhine sihtimine sobitab reklaamid veebilehtede asjakohase sisuga. Selle funktsiooniga, teie reklaame näidatakse inimestele, kes on huvitatud teatud teemadest või märksõnadest. Näiteks, spordijalatsite bränd võiks panna kuulutuse jooksublogi, kui jooksja loeb jalanõude kohta. Väljaandja skannib lehe sisu asjakohasema positsiooni leidmiseks. Selle funktsiooniga, saate tagada, et teie reklaamid on teie kliendibaasile sihitud.

AdWordsi sihtimine asukoha järgi on veel üks võimas viis oma vaatajaskonna sihtimiseks. Kui soovite sihtida kindlat sihtrühma, saate kasutada asukohta ja keskmist sissetulekut. Nende kahe muutujaga, saate oma vaatajaskonda kitsendada, vähendades samal ajal raisatud reklaamikulutusi. Siis, saate oma reklaamikampaaniat kitsendada, sihtides ainult inimesi, kes on teie tootest või teenusest aktiivselt huvitatud. Niisiis, kuidas te oma vaatajaskonda kitsendate?

Pakkumise mudel

Edukas AdWordsi kampaania peaks sihtima rohkem kui ühte demograafilist rühma. Kuigi teie sisu on asjakohane kõigile vaatajaskondadele, see võib huvi pakkuda ainult teatud inimrühmale. Sellisel juhul, saate selle demograafilise rühma sihtimiseks kasutada automatiseerimist. Jälgides oma reklaamikampaaniate toimivust, saate oma pakkumisstrateegiat vastavalt kohandada. Pealegi, Samuti saate määrata automatiseerimisreeglid, et saada hoiatus iga kord, kui teie CPC tõuseb või CPA langeb.

Automaatse pakkumisstrateegia kasutamine vabastab tasuliste reklaamide oletustest, aga kui soovite paremaid tulemusi, peaksite alati kasutama käsitsi pakkumisstrateegiat. Kuigi teie pakkumine tähistab summat, mille olete nõus konkreetsele märksõnale kulutama, see ei määra selle märksõna paremusjärjestust. Seda seetõttu, et Google ei taha anda parimat tulemust sellele, kes kulutab kõige rohkem raha.

Reklaamikampaania jaoks kõige tõhusama pakkumismudeli valimiseks, peaksite oma kampaania üles ehitama viisil, mis maksimeerib teie märksõna nähtavust. Näiteks, kui soovite oma konversioonimäära tõsta, teie pakkumine peaks olema liikluse suurendamiseks piisavalt kõrge. Alternatiivina, kui soovite oma konversioonimäärasid suurendada, vali värbamishinna kampaania. Kõik sõltub teie vajadustest, kuid see on hea mõte teha teadlik otsus oma sihtrühma põhjal.

Pealegi, kui testite oma reklaame, saate valida teatud kellaaegade jaoks pakkumise teisendajaid, demograafia, ja elektroonikaseadmed. Näiteks, saate valida ajaperioodi, millal teie reklaame Google'i otsingutulemuste lehel kuvatakse. Pakkumise summa sõltub ka sellest, kui kaua kulub teie sihtrühmal ostu või konversiooni sooritamiseks. Alternatiivina, saate piirata oma eelarvet konkreetsetele märksõnadele ja sihtida konkreetsete reklaamidega kindlat vaatajaskonda.

Konversioonimäärad

Viimastel aastatel on kõige rohkem konverteerivad tööstusharud olnud kindlustuse sektorid, Finants- ja tutvumissektorid. Täna, tutvumistööstus edestab konversioonikursside poolest kõiki teisi majandusharusid, keskmiselt ligi üheksa protsenti. Teised tööstusharud, mis on ajast maha jäänud, on tarbijateenused, Juriidiline, ja Autod. Huvitaval kombel, kõrgeima konversioonimääraga tööstusharudel ei pruugi olla parimaid tooteid või teenuseid. Selle asemel, nad võivad kasutada konversioonide suurendamise taktikaid ja katsetada erinevaid pakkumisi.

Keskmine PPC konversioonimäär on umbes 3.75% otsimiseks, ja 0.77% displeivõrkude jaoks. Konversioonimäärad on tööstusharuti erinevad, koos tutvumis- ja isiklike tööstusharude loomisega 9.64% kõigist AdWordsi konversioonidest ning Advocacy ja Home Goods on kõige madalamad. Lisaks, Google'i Display-võrgustiku konversioonimäärad on palju madalamad kui üheski teises tööstusharus. See ei tähenda, et arenguruumi poleks.

Kõrge konversioonimäär on midagi, mida enamik ettevõtteid soovib. Kuigi pole võimatu saavutada a 10 protsentuaalne konversioonimäär, peate olema kindel, et teie konversioonimäär on kasumlike tulemuste saavutamiseks piisavalt kõrge. Adwordsi konversioonimäärad on väga erinevad ja oluline on valida oma ettevõtte vajadustele vastav lähenemisviis. Peaksite püüdma konversioonimäära 10% või enama, mida peetakse suurepäraseks tulemuseks.

Kuigi head kohapealse optimeerimise tavad on teie PPC konversioonimäära parandamiseks üliolulised, on ka kampaaniapoolseid elemente, mida tuleks kvaliteetsete klikkide jaoks optimeerida. Esiteks, valige kindlasti köitev reklaam ja sihtleht. Siis, tuvastada oma parimad vaatajaskonnad ja platvormid. Teiseks, optimeerige oma reklaame kvaliteetsete klikkide jaoks. AdWordsi otsingu- ja displeireklaamide konversioonimäärad on võrdväärsed e-kaubanduse reklaamide keskmisega, mille keskmine on umbes 1.66% ja 0.89%. Ja lõpuks, veenduge, et teie reklaamid on teie veebisaidiga sünkroonis ja teie saidi sisu suhtes asjakohased.

Kampaania seadistamine

Eduka reklaamikampaania loomiseks, peate veenduma, et teie märksõnad on õigesti sihitud. Reklaamikampaania toimivuse parandamiseks saate teha mitmeid samme. Google Adwordsi kampaania käitamise kõige põnevam osa on reklaamide ja sihtlehtede optimeerimine. Järgmine samm on lülituda ekspertrežiimile. Selles režiimis, saate valida oma kampaaniale eesmärgi, nagu konversioonid, viib, või müük. Vaikeseade näitab teile kõige tõhusamat reklaami, et saaksite valida parima reklaami, mis vastab sihtrühmale. Kuid, kui te ei soovi konkreetset eesmärki valida, saate määrata kampaania ilma eesmärgijuhisteta.

Teine osa kampaania seadetest on reklaamide ajakava. Reklaamide ajakava määrab päevad, millal teie reklaam ilmub. Saate seda oma ettevõtte olemuse põhjal muuta. Samuti saate muuta reklaamide vaheldumise seadeid, aga praegu, kõige parem on see vaikimisi jätta. Lisaks kuulutuste ajakavale, saate oma reklaame kohandada, kasutades erinevaid saadaolevaid reklaamivorminguid.

Kui olete kampaania loomise lõpetanud, peate sisestama oma arveldusinfo ja makseviisid. Saate valida krediitkaardi kasutamise, deebetkaart, pangakonto, või sooduskood oma kampaaniate rahastamiseks. Järgides neid samme, olete edukas AdWordsi kampaanias. See artikkel juhendab teid Google Adwordsis kampaania seadistamise erinevatest sammudest.

Kui olete AdWordsi uus kasutaja, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Klikkimise määr, and Negative keywords. Selles artiklis, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Kliki hind

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, reklaamtekst, landing page, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Lisaks, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Järelikult, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Kuid, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Niisiis, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Niisiis, use this strategy to maximize your profits. Kuid, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Klikkimise määr

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% displeivõrkude jaoks. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Näiteks, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Negatiivsed märksõnad

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Lisaks, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Niisiis, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Näiteks, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Seetõttu, your core negative keyword is “torumees” ja “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Kasutades negatiivseid märksõnu, you’ll be able to improve your ad campaigns. Näiteks, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, Kuid, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. Järgides neid samme, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Selles artiklis, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Kliki hind

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 ja $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Lisaks, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Samamoodi, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Niisiis, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Näiteks, in the Real Estate industry, the industry average for CPC (Click Through Rate) on 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Olenevalt ettevõtte tüübist, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Pakkumise mudel

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Esiteks, you should consider your campaign goal. Are you trying to boost conversions? Kui nii, then you can use CPC (kliki hind) pakkumine. Või, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Lisaks, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Kuid, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Kliki hind (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Kuid, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Teisisõnu, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Niisiis, mida sa ootad? Get started today and maximize your conversions with Adwords!

Resihtimine

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Google Adwordsiga, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, samuti. Tegelikult, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 tundi.

Retargeting works best when you target the right audience. Näiteks, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobiilikasutajatele, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Näiteks, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Märksõna uurimine

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Siis, create content around those popular searches. Nii, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Siis, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

If you’re a business owner, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. Selles artiklis, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Esiteks, you’ll only be charged when someone clicks on your ad. Teiseks, this advertising method allows you to track the results of your ad campaigns. Sedamoodi, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. And remember, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid on trademarked keywords

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Nüüd, Kuid, this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Kuid, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Muidu, you may face lower quality score and cost per clicks. enamgi veel, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. Samal ajal, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Näiteks, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, Kuid, is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, Kuid, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. Nii, you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Ja, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Ja, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Lisaks, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Näiteks, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. Niisiis, let’s take a look at some simple but effective strategies.

Märksõna uurimine

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, kliki hind, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Kui teil on märksõnade loend, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Kuid, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ veebisaidi liiklus, konkurentsi, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Kuid, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Pakkumise mudel

The cost-per-click (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Kuid, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Kuid, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Samamoodi, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Phrase Match, and Negative Match. Üldiselt, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. Näiteks, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. Kogenumatele kasutajatele, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Kuid, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, muljeid, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Kuid, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. Lisaks sellele, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: the expected clickthrough rate (CTR), sihtlehe kogemus (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, sihtlehed, demographic targeting, ja veel. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. Mida kõrgem on teie kvaliteediskoor, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Maksumus

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. Nüüd, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. Niisiis, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

Kui soovite teada, kuidas oma AdWordsi kontot üles ehitada, et maksimeerida reklaamikulude tasuvust, lugege seda artiklit. See artikkel käsitleb kulusid, Kasu, Sihtimine ja märksõnad. Kui olete neist kolmest põhimõistest aru saanud, olete valmis alustama. Kui olete alustamiseks valmis, vaadake tasuta prooviversiooni. Siin saate alla laadida ka Adwordsi reklaamitarkvara. Seejärel saate alustada oma konto loomist.

Kulud

Google kulutab rohkem kui $50 miljonit aastas AdWordsis, kindlustusseltsid ja finantsettevõtted maksavad kõrgeimat hinda. Lisaks, Amazon kulutab samuti märkimisväärse summa, kulutades rohkem kui $50 miljonit aastas AdWordsis. Aga mis on tegelik maksumus? Kuidas sa saad öelda? Alljärgnev annab teile üldise ettekujutuse. Esiteks, peaksite arvestama iga märksõna CPC-ga. Viie sendist minimaalset CPC-d ei peeta kalliteks märksõnadeks. Kõige kulukamad märksõnad võivad maksta sama palju kui $50 kliki kohta.

Teine viis kulu prognoosimiseks on konversioonimäära arvutamine. See number näitab, kui sageli külastaja konkreetset toimingut teeb. Näiteks, meilitellimuste jälgimiseks saate seadistada kordumatu koodi, ja AdWordsi server pingib serveritele selle teabe korrelatsiooniks. Seejärel korrutate selle arvu arvuga 1,000 konversioonikulu arvutamiseks. Seejärel saate neid väärtusi kasutada AdWordsi kampaaniate maksumuse määramiseks.

Reklaami asjakohasus on oluline tegur. Reklaami asjakohasuse suurendamine võib suurendada klikkimise määra ja kvaliteediskoori. Konversioonide optimeerija haldab pakkumisi märksõna tasemel, et suurendada konversioone reklaamija määratud kulu konversiooni kohta või alla selle, või CPA. Mida asjakohasemad on teie reklaamid, seda kõrgem on teie CPC. Aga mis siis, kui teie kampaania ei toimi soovitud viisil? Võimalik, et te ei soovi raha raisata reklaamidele, mis ei ole tõhusad.

AdWordsi kümme kõige kallimat märksõna käsitlevad rahandust ja suuri rahasummasid haldavaid tööstusharusid. Näiteks, märksõna “kraadi” või “haridust” on kallite Google'i märksõnade edetabelis kõrgel kohal. Kui kaalute haridusvaldkonda sisenemist, olge valmis madala otsingumahuga märksõna eest maksma suurt klõpsutariifi. Samuti peaksite olema teadlik raviasutustega seotud märksõnade kliki hinnast.

Niikaua kui saate oma eelarvet hallata, Google AdWords võib olla väikeettevõtetele suurepärane võimalus. Geosihtimise abil saate juhtida, kui palju kulutate kliki kohta, seadme sihtimine, ja veel. Aga pea meeles, sa ei ole üksi! Google seisab silmitsi tugeva konkurentsiga AskJeeves ja Lycos. Nad seavad proovile Google'i valitsemisaja maailmas esikohal tasulise otsingumootorina.

Kasu

Google AdWords on tasulise kliki eest reklaamimise platvorm. See reguleerib Google'i otsingute ülaosas kuvatavaid reklaame. Peaaegu iga ettevõte võib AdWordsist kasu saada, selle loomupäraste eeliste tõttu. Selle võimsad sihtimisvalikud ulatuvad kaugemale lihtsalt sihtrühma valimisest asukoha või huvide alusel. Saate sihtida inimesi nende täpsete sõnade põhjal, mida nad Google'isse sisestavad, tagades, et reklaamite ainult klientidele, kes on valmis ostma.

Google Adwords mõõdab kõike, pakkumistest reklaamipositsioonideni. Google Adwordsiga, saate jälgida ja kohandada oma pakkumishindu, et saada iga kliki eest parim tulu. Google Adwordsi tiim annab teile iga kahe nädala tagant, iganädalane, ja igakuine aruandlus. Teie kampaania võib tuua kuni seitse külastajat päevas, kui sul veab. AdWordsist maksimumi saamiseks, teil peab olema selge ettekujutus sellest, mida soovite saavutada.

Võrreldes SEO-ga, AdWords on palju tõhusam tööriist liikluse ja müügivihjete suurendamiseks. PPC-reklaam on paindlik, skaleeritav, ja mõõdetav, mis tähendab, et maksate ainult siis, kui keegi teie reklaamil klõpsab. Lisaks, saate täpselt teada, millised märksõnad tõid teile kõige rohkem liiklust, mis võimaldab teil oma turundusstrateegiat täiustada. Saate konversioone jälgida ka AdWordsi kaudu.

Google AdWordsi redigeerija muudab liidese kasutamise lihtsaks ja aitab teil kampaaniat hallata. Isegi kui haldate suurt AdWordsi kontot, AdWordsi redigeerija muudab teie kampaania haldamise tõhusamaks. Google jätkab selle tööriista reklaamimist, ja sellel on ettevõtete omanikele palju muid eeliseid. Kui otsite lahendust oma ettevõtte reklaamivajadustele, AdWordsi redigeerija on üks kõige kasulikumaid saadaolevaid tööriistu.

Lisaks konversioonide jälgimisele, AdWords pakub erinevaid testimistööriistu, mis aitavad teil luua täiusliku reklaamikampaania. Saate pealkirju testida, tekst, ja pilte AdWordsi tööriistadega ning vaadake, millised neist paremini toimivad. Saate isegi oma uusi tooteid AdWordsiga testida. AdWordsi eelised on lõputud. Niisiis, mida sa ootad? Alustage juba täna ja hakake AdWordsist kasu saama!

Sihtimine

Adwordsi kampaaniate sihtimine kindlatele vaatajaskondadele võib aidata teil suurendada konversioonimäära ja suurendada veebisaidi liiklust. AdWords pakub selleks mitmeid meetodeid, kuid kõige tõhusam meetod on tõenäoliselt meetodite kombinatsioon. Kõik sõltub teie eesmärkidest. Nende erinevate meetodite kohta lisateabe saamiseks, loe edasi! Samuti, ärge unustage oma kampaaniaid testida! Arutame, kuidas neid erinevaid sihtimise tüüpe AdWordsis testida.

Sissetuleku sihtimine on demograafilise asukoharühma näide. Seda tüüpi sihtimine põhineb avalikult avaldatud IRS-i andmetel. Kuigi see on saadaval ainult Ameerika Ühendriikides, Google AdWords saab hankida teavet IRS-ist ja sisestada selle AdWordsi, võimaldab teil luua loendeid asukoha ja sihtnumbrite alusel. Sihitud reklaamimiseks saate kasutada ka sissetulekute sihtimise valikut. Kui teate, millisesse demograafilisse rühma teie vaatajaskond kuulub, saate oma AdWordsi kampaaniaid vastavalt segmentida.

Teine viis AdWordsi kampaaniate sihtimiseks on konkreetse teema või alateema valimine. See võimaldab teil väiksema vaevaga sihtida laiemat vaatajaskonda. Kuid, teema sihtimine on vähem sõltuv konkreetsetest märksõnadest. Teema sihtimine on suurepärane tööriist, kui seda kasutada koos märksõnadega. Näiteks, võite kasutada teemasid oma veebisaidi teenuste või toodete jaoks, või konkreetse sündmuse või kaubamärgi jaoks. Kuid ükskõik millise tee valite, suudate jõuda oma sihtrühmani ja suurendada oma konversioone.

Järgmine viis AdWordsi reklaamide sihtimiseks on valida vaatajaskond nende keskmise sissetuleku alusel, asukoht, ja veel. See valik on kasulik turundajatele, kes soovivad tagada, et reklaamid, millele nad oma raha kulutavad, jõuaksid vaatajaskonnani, kes kõige tõenäolisemalt ostab. Nii, võite olla kindel, et teie reklaamikampaania jõuab vaatajaskonnani, kes tõenäoliselt teie toodet ostab. Aga kuidas sa saad seda teha?

Märksõnad

Reklaami jaoks märksõnade valimisel, püüdke vältida laiaulatuslikke termineid või sõnu, mis ei ole teie ettevõttega seotud. Soovite sihtida kvalifitseeritud klientide asjakohaseid klikke ja minimeerida näitamiste arvu. Näiteks, kui teil on arvutiremonditöökoda, ärge reklaamige oma ettevõtet seda sõna kasutades “arvuti.” Ja kuigi te ei saa vältida laiaulatuslikke märksõnu, saate sünonüüme kasutades oma PPC-kulusid vähendada, lähedased variatsioonid, ja semantiliselt seotud sõnad.

Kuigi pika sabaga märksõnad võivad alguses tunduda ahvatlevad, SEM-ile need ei meeldi. Teisisõnu, kui keegi sisestab “wifi parool” tõenäoliselt ei otsi nad teie toodet või teenust. Tõenäoliselt üritavad nad teie traadita võrku varastada, või sõbrale külla. Kumbki neist olukordadest ei oleks teie reklaamikampaania jaoks hea. Selle asemel, kasutage pika sabaga märksõnu, mis on teie toote või teenuse jaoks asjakohased.

Teine viis madala konversiooniga märksõnade leidmiseks on negatiivsete kampaaniate käitamine. Saate teatud märksõnad oma kampaaniast välja jätta reklaamirühma tasemel. See on eriti kasulik, kui teie reklaamid müüki ei too. Kuid see pole alati võimalik. Teisendavate märksõnade leidmiseks on mõned nipid. Lisateabe saamiseks vaadake seda Search Engine Journali artiklit. See sisaldab palju näpunäiteid suure konversiooniga märksõnade tuvastamiseks. Kui te pole seda veel teinud, võite alustada nende strateegiatega katsetamist juba täna.

Kõige olulisem asi, mida AdWordsi märksõnade puhul meeles pidada, on see, et neil on oluline roll teie reklaamide sobitamisel potentsiaalsete klientidega. Kasutades kvaliteetseid märksõnu, teie reklaame näidatakse kõrgelt kvalifitseeritud potentsiaalsetele klientidele, kes asuvad osturedelil madalamal. Nii, võite jõuda kvaliteetse vaatajaskonnani, kes toob suurema tõenäosusega konversiooni. Märksõnu on kolme peamist tüüpi, tehinguline, informatiivne, ja kohandatud. Konkreetse kliendirühma sihtimiseks saate kasutada mis tahes seda tüüpi märksõnu.

Teine võimalus kvaliteetsete märksõnade leidmiseks on kasutada Google’i pakutavat märksõnatööriista. Võite kasutada ka Google'i veebihalduri otsinguanalüüsi päringute aruannet. Konversioonide saamise tõenäosuse suurendamiseks, kasutage märksõnu, mis on seotud teie veebisaidi sisuga. Näiteks, kui müüte riideid, proovige seda sõna kasutada “mood” märksõnana. See aitab teie kampaanial märgata neid, kes on huvitatud teie müüdavast tootest.

Et olla AdWordsis edukas, peate teadma, milliseid märksõnu peaksite kasutama ja kuidas neile pakkumisi teha. Selles artiklis, saate teada, kuidas pakkumisi käsitsi määrata, uurimise märksõnad, ja sihtige oma reklaame uuesti. Märksõnastrateegias on rohkemgi, ka, sealhulgas kuidas oma märksõnu testida ja kuidas teada saada, millised neist saavutavad parima klikkimise määra. Loodetavasti, need strateegiad aitavad teil Adwordsist maksimumi võtta.

Märksõna uurimine

Otsingumootoriturundus on veebiturunduse oluline osa, ja edukas reklaamikampaania sõltub õigete märksõnade valimisest. Märksõnauuring on kasumlike turgude ja otsingukavatsuste tuvastamise protsess. Märksõnad annavad turundajale statistilisi andmeid Interneti-kasutajate kohta ja aitavad neil koostada reklaamistrateegiat. Kasutades selliseid tööriistu nagu Google AdWords’ reklaami koostaja, ettevõtted saavad valida oma tasulise kliki reklaami jaoks kõige asjakohasemad märksõnad. Märksõnauuringute eesmärk on luua tugevaid muljeid inimestelt, kes otsivad aktiivselt seda, mida teil on pakkuda.

Märksõna uurimise esimene samm on sihtrühma kindlaksmääramine. Kui olete oma sihtrühma kindlaks teinud, saate edasi liikuda konkreetsemate märksõnade juurde. Märksõna uurimise läbiviimiseks, saate kasutada tasuta tööriistu, nagu Google'i AdWordsi märksõnatööriist, või tasulisi märksõnade uurimistööriistu, nagu Ahrefs. Need tööriistad sobivad suurepäraselt märksõnade uurimiseks, kuna nad pakuvad igaühe kohta mõõdikuid. Samuti peaksite enne konkreetse märksõna või fraasi valimist võimalikult palju uurima.

Ahrefs on üks parimaid märksõnade uurimise tööriistu sisuloojatele. Selle märksõnade uurimistööriist kasutab unikaalse klikimõõdiku pakkumiseks klikivoo andmeid. Ahrefsil on neli erinevat liitumisplaani, Standard- ja Lite-tellimuse tasuta prooviversioonidega. Tasuta prooviperioodidega, saate tööriista kasutada seitse päeva ja maksta ainult üks kord kuus. Märksõnade andmebaas on ulatuslik – see sisaldab viit miljardit märksõna alates 200 riigid.

Märksõnade uurimine peaks olema pidev protsess, kuna tänapäeval ei pruugi populaarsed märksõnad olla teie ettevõtte jaoks parimad valikud. Lisaks märksõnade uurimine, see peaks hõlmama ka sisuturunduse terminite uurimist. Uuringu läbiviimiseks, lihtsalt sisestage märksõnad, mis teie ettevõtet kirjeldavad, ja vaadake, mitu korda inimesed neid termineid kuus sisestavad. Jälgige iga termini otsingute arvu ja seda, kui palju üks klõps maksab. Piisava uurimistööga, saate kirjutada sisu, mis on seotud nende populaarsete otsingutega.

Märksõnadele pakkumine

Peaksite uurima konkurentsi ja tuvastama, millised on kõige levinumad märksõnad, et suurendada oma võimalusi suure liikluse saamiseks ja raha teenimiseks. Märksõna uurimistööriistade kasutamine aitab teil otsustada, millistel märksõnadel on kõige suurem potentsiaal ja millised on raha teenimiseks liiga konkurentsivõimelised. Ajaloolise märksõnastatistika vaatamiseks saate kasutada ka selliseid tööriistu nagu Ubersuggest, soovitatud eelarved, ja konkurentsivõimelisi pakkumisi. Kui olete kindlaks teinud, millised märksõnad teile raha teenivad, peate otsustama märksõnastrateegia üle.

Kõige tähtsam on meeles pidada, et valida hoolikalt märksõnad, mida soovite sihtida. Mida kõrgem on CPC, seda parem. Aga kui soovite saavutada otsingumootorites parimaid positsioone, peate tegema kõrge pakkumise. Google vaatab teie CPC-pakkumist ja teie sihitava märksõna kvaliteediskoori. See tähendab, et peate valima õiged märksõnad, mis aitavad teil parimaid positsioone saavutada. Märksõnadele pakkumine võimaldab teil oma vaatajaskonnaga täpsem olla.

AdWordsis märksõnadele pakkumiste tegemisel, peate arvestama, mida teie sihtrühm otsib. Mida rohkem inimesi teie reklaamide kaudu teie veebisaidi leiavad, seda rohkem liiklust saate. Pidage meeles, et mitte kõik märksõnad ei too kaasa müüki. Konversioonide jälgimise kasutamine võimaldab teil leida kõige tulusamad märksõnad ja kohandada vastavalt oma maksimaalset CPC-d. Kui teie märksõna pakkumisstrateegia töötab, see toob sulle suuremat kasumit. Kui teie eelarve on piiratud, saate oma märksõna pakkumisstrateegia hindamiseks alati kasutada teenust nagu PPCexpo.

Pidage meeles, et teie konkurendid ei soovi tingimata, et oleksite Google'i tulemuste lehel esikohal. Samuti peaksite arvestama oma reklaamikampaania kasumlikkusega. Kas teil on tõesti vaja liiklust klientidelt, kes võivad teie toodet otsida?? Näiteks, kui teie reklaam ilmub nende kirjete all, võite meelitada klikke teistelt ettevõtetelt. Vältige konkurendi bränditingimustele pakkumist, kui teie ettevõte neid ei sihi.

Pakkumiste käsitsi määramine

Automaatne pakkumine ei võta hiljutisi sündmusi arvesse, meediakajastus, välkmüük, või ilm. Käsitsi pakkumine keskendub õige pakkumise määramisele õigel ajal. Vähendades oma pakkumisi, kui ROAS on madal, saate oma tulusid maksimeerida. Kuid, käsitsi pakkumine eeldab, et peaksite teadma erinevaid tegureid, mis võivad ROAS-i mõjutada. Sel põhjusel, pakkumiste käsitsi määramine on kasulikum kui nende automatiseerimine.

Kuigi see meetod võtab natuke rohkem aega, see pakub üksikasjalikku juhtimist ja tagab muudatuste kohese rakendamise. Automaatne pakkumine ei ole ideaalne suurte kontode jaoks, mida võib olla raske jälgida ja kontrollida. enamgi veel, igapäevased kontovaatamised piiravad reklaamijaid’ võime näha “suurem pilt.” Käsitsi pakkumine võimaldab teil jälgida konkreetse märksõna pakkumisi.

Erinevalt automaatsest pakkumisest, pakkumiste käsitsi määramine Google Adwordsis eeldab, et tunnete oma toodet või teenust ja omate pakkumiste määramiseks vajalikke teadmisi. Kuid, automaatne pakkumine ei ole mõne kampaania jaoks alati parim valik. Kuigi Google suudab teie pakkumisi automaatselt konversioonide põhjal optimeerida, see ei tea alati, millised konversioonid on teie ettevõtte jaoks asjakohased. Raiskamise vähendamiseks saate kasutada ka negatiivsete märksõnade loendit.

Kui soovite klikkide arvu suurendada, saate Google Adwordsis CPC käsitsi määrata. Samuti saate määrata maksimaalse CPC-pakkumise limiidi. Kuid pidage meeles, et see meetod võib teie eesmärki mõjutada ja teie CPC taevasse tõsta. Kui teil on eelarve $100, määrates max CPC-pakkumise limiidiks $100 võib olla hea valik. Sel juhul, saate määrata madalama pakkumise, kuna konversioonide tõenäosus on väike.

Uuesti sihtimine

Google'i eeskirjad keelavad isikliku või isikut tuvastava teabe (nt krediitkaardinumbrid) kogumise, meiliaadressid, ja telefoninumbrid. Olenemata sellest, kui ahvatlev võib AdWordsiga uuesti sihtimine teie ettevõtte jaoks olla, on viise, kuidas vältida sellisel viisil isikuandmete kogumist. Google'il on kaks peamist tüüpi reklaamide uuesti sihtimist, ja nad töötavad väga erineval viisil. Selles artiklis vaadeldakse kahte neist strateegiatest ja selgitatakse nende eeliseid.

RLSA on võimas viis jõuda kasutajateni, kes on teie ümbersihtimisloendites, ja püüda neid konversiooni lähedal. Seda tüüpi uuesti turundamine võib olla tõhus kasutajate püüdmiseks, kes on väljendanud huvi teie toodete ja teenuste vastu, kuid pole veel konversiooni toonud.. RLSA kasutamine võimaldab teil jõuda nende kasutajateni, säilitades samal ajal kõrge konversioonimäära. Nii, saate optimeerida oma kampaaniat, sihtides kõige asjakohasemaid kasutajaid.

Ümbersihtimise kampaaniaid saab teha erinevatel platvormidel, otsingumootoritest sotsiaalmeediasse. Kui teil on toode, mis on eriti populaarne, saate luua reklaame sarnastele toodetele koos mõjuva pakkumisega. Re-sihtimiskampaaniaid on võimalik seadistada rohkem kui ühel platvormil. Kuid, maksimaalse mõju saavutamiseks, kõige parem on valida mõlema kõige tõhusam kombinatsioon. Hästi juhitud ümbersihtimiskampaania võib suurendada müüki ja suurendada kasumit kuni 80%.

Re-sihtimine Adwordsiga võimaldab teil kuvada reklaame varem külastatud lehel. Kui kasutaja on teie tootelehte varem sirvinud, Google kuvab seda toodet sisaldavaid dünaamilisi reklaame. Neid reklaame näidatakse neile külastajatele uuesti, kui nad külastavad lehte nädala jooksul. Sama kehtib ka YouTube'i või Google'i Display-võrgustikku paigutatud reklaamide kohta. Kuid, Adwords ei jälgi neid vaateid, kui te pole nendega mõne päeva jooksul ühendust võtnud.

Negatiivsed märksõnad

Kui soovite teada, kuidas oma AdWordsi kampaaniasse negatiivseid märksõnu leida ja lisada, selleks on paar võimalust. Üks lihtne viis on kasutada Google'i otsingut. Sisestage märksõna, mida proovite sihtida, ja näete tõenäoliselt palju asjakohaseid reklaame. Nende reklaamide lisamine oma AdWordsi negatiivsete märksõnade loendisse aitab teil nendest reklaamidest eemale hoida ja hoida oma konto puhtana.

Kui juhite veebiturundusagentuuri, võiksite sihtida nii SEO kui ka PPC jaoks konkreetseid negatiivseid märksõnu, CRO, või sihtlehe kujundus. Lihtsalt klõpsake nuppu “lisage negatiivseid märksõnu” nuppu otsinguterminite kõrval, ja need kuvatakse otsingutermini kõrval. See aitab teil jääda asjakohaseks ning saada sihitud müügivihjeid ja müüki. Kuid ärge unustage oma konkurendi negatiivseid märksõnu – mõned neist võivad olla samad, nii et peate olema valiv.

Negatiivsete märksõnade kasutamine otsingupäringute blokeerimiseks on võimas viis kaitsta oma ettevõtet Google'i lohakate reklaamide eest. Negatiivseid märksõnu tuleks lisada ka kampaania tasemel. Need blokeerivad otsingupäringud, mis teie kampaaniale ei kehti, ja töötavad tulevaste reklaamirühmade jaoks negatiivse vaikemärksõnana. Saate määrata negatiivseid märksõnu, mis kirjeldavad teie ettevõtet üldsõnaliselt. Saate neid kasutada ka teatud toodete või kategooriate reklaamide blokeerimiseks, nagu kingapoed.

Samamoodi nagu positiivsed märksõnad, soovimatu liikluse vältimiseks peaksite oma Adwordsi kampaaniale lisama negatiivseid märksõnu. Kui kasutate negatiivseid märksõnu, peaksite vältima üldisi termineid, nagu näiteks “ninja õhufritüür”, mis meelitab ligi inimesi, kes on huvitatud konkreetsetest toodetest. Täpsem termin, nagu näiteks “ninja õhufritüür”, säästab raha, ja saate välistada reklaamid, mis pole teie ettevõtte jaoks asjakohased.