Email info@onmascout.de
Phone: +49 8231 9595990
Danho rekutanga nderekurekodha basic account information like:
Ngatiuye iko zvino kuGoogle Ads cheki uye izvo zvenguva dzose zvekuita.
Basic Settings
Tarisa zvakare, ingave network yekuratidzira yakabatidzwa mumishandirapamwe yekutsvaga. kana zvakadaro, iwe unofanirwa kutsvaga kupatsanurwa kwakajeka kweKutsvaga- uye Display ads inobvisa sarudzo yekuratidzira!
Kutendeuka-Kutsvaga
Google Bhizinesi Rangu
Campaign Settings
Ad Extensions
Ad extensions ndeye mhedziso inofanira-kuve nayo, sezvavanovandudza kudzvanya-kuburikidza nechiyero uye mhando yemhando uye nekudaro mishandirapamwe yese- uye account performance.
Kurudziro yangu kune rough orientation:
Ehe, hadzisi dzese mhando dzekuwedzera dzine musoro mune zvese zviitiko, semuenzaniso kupa kwechinguvana mawedzero kana nzvimbo dzekuwedzera dzezvitoro zvee-commerce. Asi ndaigara ndichiedza zvitatu zviri pamusoro, kusanganisa mumushandirapamwe wega wega.
Ad Wording
Keywords (Zvichienderana nehuwandu hwe data, cheki inogonawo kuitwa kakawanda pamwedzi)
Landingpages
kushambadzira purogiramu
mudziyo bhidha
Sezvo mutemo, zvishandiso zvine data rakasiyana rekuita. Kune mawebhusaiti asina hushamwari hwenharembozha, funga kusasanganisa mafoni uye mahwendefa!
Tarisa marongero evateereri (nhamba dzevanhu)
nyeredzi ratings
• Zvekuita-vhiki nevhiki
Campaign Performance
Quality Score
Quick note:
Google Ads inokupa anotevera metrics kune yega yega kiyi izwi:
Google inotara huwandu hwemhando yepamusoro 10 (chikero che 1 kusvikira 10). Kubva pachiyero che 7 kana kuti pasi, iwe unofanirwa kuenda mune optimization. Nokuti sezvaungangoziva iwe, zviyero zvakaderera zvinowanzokonzera mitengo yepamusoro yekudzvanya. Nerubatsiro rwezvishandiso zvekunze, iwe dzimwe nguva unogona zvakare kuwana chiyero chese cheGoogle Ads account.
Shanduko
Aya mapoinzi anosanganisirwa mune zvevhiki zvekuita, zvisinei, unofanira kugara uchishandisa otomatiki kuwana chenjedzo pakarepo, nekukurumidza kana traffic kana shanduko ichidzika pasi peyakajairika mazinga (Zvishandiso zveBato rechitatu)! Budgets
maonero
ad groups, Ads uye Keywords
Mapoka ezvishambadziro asina ads anogona kukanganisa kunaka kweGoogle account uye mushandirapamwe. Izvi zvinobva zvaita kuti tinyanye mitengo.
Kurudziro yangu uye maitiro akanakisa, ayo Google pachayo anodana, angangoita matatu akasiyana anomhanya achienderana pakufananidza kwekuita..
Iro keyword sarudzo "yakakura match" inonyanya kufanorongerwa kune isina basa yekutsvaga mibvunzo nekuda kweiyo generic maitiro.. Ndosaka ndakaisanganisira sechinhu chakasiyana mune ino Google Ads cheki cheki. Saka nyatsoikoshesa!
Merchant Center
Zuva nezuva zvekuita (optionally kanoverengeka pavhiki)
zvinoonekwa nekudzvanya
Keywordgebote
Iwe unogona zvakare kushandisa otomatiki mitemo muGoogle Ads kugadzirisa akadaro matambudziko angangoitika, shandura mabhidhi wakazvimirira maererano nezvaunotaura. Kunyange zvakadaro, unofanira kutevera, kuti CPC level inoshanduka sei, kuti uone nekukurumidza mari isingadikanwi inowedzera. zvinyorwa
Zvimwe zvakakosha zvekutarisa:
1. dana kuita chiito
Kurudzira vatengi vako kudzvanya nevanofona kuita senge: Zivisai pano izvozvi! ikozvino 20% chengetedza mutengo! Kana zvakafanana.
2. Kudzokorodza mazwi makuru mune ad zvinyorwa
Iyo yakawanda izwi rako rakakosha richiitika mune ad text, iyo inonyanya kukosha iyo ad inova kumushandisi wako uye zvakare yeGoogle., iro rakaiswa keyword rakadhindwa zvakare ne bold mune zvinyorwa ad!
3. Yakaratidzwa URL
Shandisa mavara eURL yakaratidzwa nekunyora iyo (www.) bvisa uye dzokorora izwi rako rakakosha mune ino chinyorwa ndima zvakare kana wedzera yakakodzera kana. isa mazwi ane hukama.
4. Nangidzira mavara ekushambadzira kumutengi
Svika kumutsvaki ane chinangwa-chakamisikidzwa maumbirwo akakodzera chikamu chekutsvaga umo mushandisi ari parizvino. Chinja mavara ako ad kuti aenderane nekutenga.
5. Ad Extensions / Rating Extensions
Shandisa zvese zvinogoneka kushongedza ad yako nerumwe ruzivo nekushandisa mafoni ekuwedzera, Nzvimbo Extensions, Kuwedzera neruzivo rwakawedzerwa, Wedzera saitilinks kana ongororo yekuwedzera.
6. Dynamic Ad Text / aida ad
Iine dynamic ad text, chaizvo iro keyword rakaiswa nemushandisi rinoratidzwa, kunze kwekunge iri mune yako keyword set. Kana iwe 3-4 kugadzira ads, imwe yadzo inofanirwa kunge iri dynamic search ad. Uhu hunyengeri hunonyanya kushandiswa mumusoro wenyaya. {Keyword:mamwe mavara ako} Mirayiridzo yekugadzira inochinja yekutsvaga ads inogona kuwanikwa pano: https://support.google.com/adwords/answer/3249700?hl=de&ref_topic=3119126
7. USP yakasarudzika yekutengesa chirevo mune ad zvinyorwa
Vanopa kutumira kwemahara kana kudzoka kwemahara, kana pamwe kutenga paaccount? Ipapo izvo zvinofanirwa kunge zviri mune yako ad text. Shandisa iyo yekuwedzera neruzivo rwekuwedzera kana kungoinyora mune ad zvinyorwa.
8. Shandisa, kana zvichibvira mavara ese aripo
musoro wenyaya / text box / Yakaratidzwa URL. Hazvisi nyore nguva dzose kurongedza ruzivo rwese mumitsara yakapihwa, asi zvakadaro funga nezvekuti iwe ungagone sei kugadzirisa zvinyorwa zvakawanda uye ruzivo sezvinobvira.
9. Wedzera nharembozha dzepamusoro pekuita
nharembozha
Ivo vane yakaparadzana nharembozha saiti iwe yaunogona kutungamira kwairi? Zvadaro unofanira tablet- uye vashandisi ve smartphone vanotungamira kune ino chaiyo peji. Izvi zvinowedzera kukosha uye kuratidzwa kweshambadziro yako mune zvekutsvaga nharembozha.
10.Gara uchigadzira pane AZG* 3-4 Kumhan'arira
(Performance Check)
Mune AdWords mishandirapamwe marongero, iwe unofanirwa kuseta iyo ad kutenderera kune "kunyangwe ad kutenderera" pasi pekushambadza., saizvozvo iwe unogona mukati 30-90 Enzanisa mazuva kuti uone kuti ndeipi yemashambadziro ako yakagamuchirwa zvakanyanya uye yakadzvanywa zvakanyanya. Mushure mebvunzo unogona Misa kana gadzirisa zvinyorwa zvisinganyatso kunyatsoita zvakanaka (Kudzvanya kushoma uye kuderera CTR).