标签: 谷歌代理

您可以利用 Google Adwords 为您的网站做广告. 过程非常简单: 您需要创建一个帐户, 选择一些相关的关键词, 并开始对他们出价. 以下是如何优化您的点击率并开始为您的网站做广告! 希望本文能帮助您开始使用 AdWords. 如果不, 您可以在本文中了解有关 Google 广告基础知识的更多信息. 直到下次, 快乐出价!

在 Google 上投放广告

您可以通过对与您的业务相关的关键字进行出价，在 Google 的 AdWords 系统上投放广告. 当潜在客户在 Google 上搜索您希望定位的关键字时，您的广告就会展示. 谷歌将决定哪些广告出现在其搜索结果页面上, 您的出价越高, 您的广告放置的位置越高. 关键是抓住潜在客户’ 眼睛并说服他们点击您的广告. 下面列出了使您的广告更有效的提示.

如果您的产品或服务与客户相关，Google 上的广告会非常有效’ 需要. 此类广告可以根据位置高度针对您的受众, 年龄, 和关键词. 谷歌还根据一天中的时间提供有针对性的广告. 大多数企业仅在工作日使用广告, 从 8 上午到 5 下午. 他们不在周末投放广告, 但在工作日, 您可以根据潜在客户的在线时间将广告定位到他们.

使用 Google AdWords 时, 广告有两种基本类型. 第一种类型是搜索, 每当有人搜索您的产品或服务时就会显示您的广告. 展示广告通常比较便宜, 但它们不像搜索广告那样以查询为导向. 关键字是人们在 Google 中输入以查找产品或服务的搜索词. 在大多数情况下, Google 将允许您使用最多 15 个关键字, 但您以后可以随时增加数量.

对于小型企业, 按点击付费广告可能是一个很好的解决方案. 因为您只需为每次点击付费, 按点击付费的广告可能很昂贵, 但聪明的广告商会通过开展活动来吸引合格的流量访问其网站. 这最终将增加他们的销售额. 如果您的业务刚刚起步, 这个方法值得一试. 但请记住，在有机搜索优化方面，情况并不对你有利 (SEO).

关键字出价

当您开始在 AdWords 中对关键字出价时, 你必须注意你的点击率 (点击率) 报告. 该报告将帮助您评估新想法并相应调整您的出价. 此外, 你需要不断监控你的策略. 搜索广告正在迅速变化, 并且您需要跟上最新趋势. 阅读有关此主题的更多信息, 或聘请专业人士来处理您的活动. 以下是一些最大化预算的提示.

第一的, 确定您愿意花在广告上的预算. 请记住，大多数人不会忽略 Google 搜索中的前几个结果, 因此必须出现在 SERP 的顶部. 您对每个关键字的出价金额将决定您的总体支出以及您在第一页上的展示效果. 对于每个关键词, 谷歌将其纳入出价最高者的拍卖.

您还可以使用否定关键字来限制对不相关搜索的出价. 否定关键字是否定定位的一部分，可以阻止您对与您的业务不相关的关键字进行出价. 这边走, 您的广告只会出现在包含否定关键字的搜索查询中. 关键词越负面, 您的出价越低. 您甚至可以在广告组中选择否定关键字，将其从广告系列中消除.

当你对关键词出价时, 考虑您的质量得分. Google 在评估广告内容和相关性时会考虑三个因素. 高质量分数是网站相关性的标志. 您的内容也更有可能产生有价值的流量, 因此请考虑相应调整您的出价. 广告投放后, 您将获取有关广告系列效果的数据并相应地调整您的出价.

制作广告

在 AdWords 中制作广告时需要记住以下几点. 一方面, 你必须了解平台的结构, 并使用 SEO 工具（例如 Keyword Planner 和 Google 的 enaka）来查找相关关键词. 然后, 编写您的广告内容并优化广告以获得最高的点击率. 然后, 将其发布到 Google 网站上以获得最大的浏览量和点击率.

广告制作完成后, 你应该检查它是否有语法和拼写错误. Google 也可以显示您的广告, 因此，了解哪一个表​​现最好很重要. 一旦你获得了胜利者, 挑战它并改进它. 如果您在撰写广告时遇到困难, 你还可以看看你的竞争对手在做什么. 请记住，您不会发明轮子 – 如果你能找到已经有效的东西，就没有必要写广告!

为 AdWords 制作广告时, 重要的是要记住，每个广告都会迷失在内容的海洋中. 每个位置的机会都极其渺茫. 所以, 在制作广告之前了解客户的最终目标非常重要. 例如, 如果您的企业专门从事痤疮药物治疗, 您希望定位搜索痤疮药物的用户. 使用这些最终目标将帮助您的广告在竞争中脱颖而出.

优化点击率

优化点击率对于提高广告支出回报至关重要. 点击率通常受到广告排名的影响, 指广告在付费搜索结果中的位置. 点击率越高, 更好, 因为它直接反映了您的广告质量. 一般来说, 提高点击率可以在最快的时间内提高转化率和销售额. 首先, 检查您的广告评级与行业竞争对手的广告评级.

提高点击率, 确定目标受众用来查找您网站的关键字. 谷歌分析和搜索控制台是这方面的优秀工具. 确保您的关键字位于广告网址中, 这可以帮助访问者决定点击哪里. 使用引人注目的广告文案也很重要. 了解受众的偏好，并使用这些信息来创建广告文案，吸引他们采取行动.

一旦你确定了你的目标受众, 尝试细分您的广告系列. 这将使您能够更好地定位广告工作并提高点击率. Google 网站上提供的一项功能称为 “用户还要求” 可以通过向特定受众提供相关建议来帮助您定位特定受众. 点击率还用于衡量数字营销活动的有效性. 点击率低可能表明广告活动存在问题, 或者可能是当相关消费者搜索时您的广告没有展示.

如果您的基于搜索的广告未能吸引高点击率, 你已经错过了一个巨大的机会. 是时候采取下一步了. 多加努力来提高您的点击率和质量得分. 尝试使用视觉资产进行说服来提高点击率. 使用接种等技术, 你可以说服观众看到隧道尽头的曙光. 说服的最终目标是引导他们达成解决方案或号召采取行动.

重新定位

使用 AdWords 进行重定向是吸引新客户的强大工具. 谷歌对于收集用户个人信息有严格的规定, 包括电话号码, 电子邮件地址, 和信用卡号码. 再营销活动可以在Google主页上进行, 移动应用程序, 和社交媒体. 谷歌的重定向工具可以帮助企业通过多个平台接触潜在客户. 最好的开始方法是回顾以下策略.

使用 AdWords 重新定位可用于定位访问过您网站中特定页面的特定客户. 您可以制作一般广告来鼓励潜在客户浏览您的网站, 或者您可以制作重定向广告，向之前访问过您网站的用户展示广告. 目标是吸引在某个时间点访问过您网站的人的注意力, 即使他们没有购买任何东西.

使用 AdWords 重新定位可以通过创建与特定网站访问者的人口统计数据相匹配的自定义受众群体来定位特定访问者. 您创建的受众群体只会看到与其兴趣和受众特征相关的广告. 为了达到最好的效果, 您应该将网站访问者分为不同的组, 使用人口统计数据来确定您的再营销工作. 如果您是广告界的新手, 从 Google AdWords 开始.

通过在您的网站上放置一小段代码即可使用 AdWords 进行重定向. 这段代码, 也称为像素, 网站访问者将无法检测到. 然后，它使用匿名浏览器 cookie 来跟踪网络上的受众. 此代码将通知 Google Ads 何时向访问过您网站的用户展示广告. 这是接触潜在客户的极其有效的方式. 这种方法快速且经济实惠, 并能产生巨大的成果.

开始在 Google 上投放广告之前, 你应该知道自己将陷入什么境地. 以下是一些需要记住的事情: 比赛类型, 质量分数, 费用, 和重定向. 一旦你明白了这些事情, 您将能够规划更有效的 AdWords 广告系列. 一旦你掌握了这一切, 你已经准备好开始了! 然而, 在你这样做之前, 你应该对你的关键词做一些研究.

费用

有很多因素决定您应该在 AdWords 上花多少钱. 例如, 平均每次点击费用是多少? 销售商品的成本 (销货成本) 包括制作和广告支出. 您必须确定在广告上花费了多少钱才能获得投资回报. 然后，您可以将这些费用与 AdWords 广告系列的收入进行比较，并确定哪些关键字最有利可图.

每次点击费用 (CPC) 根据关键词和行业的不同差异很大. 典型的每次点击费用约为 $2.32 在搜索网络和 $0.58 在展示网络上. 了解更多信息, 请参阅这篇 AdWords 指标文章. 降低每次点击费用的一种方法是定位质量得分较高的关键字. 高质量得分关键字可以在页面上获得更好的位置, 为您节省资金并确保您的广告出现在正确的页面上.

如果您知道哪些关键字效果最好，则可以调整特定关键字的出价. 反过来, 您可以降低对不会产生结果的关键字的出价. 请记住，某些关键字的成本高于其他关键字, 您应该不断监控并相应调整您的出价. 作为企业主, 您应该了解 AdWords 定价的变化并做好相应调整的准备. 一旦您了解哪些关键字最适合您的网站, 您可以最大限度地提高收入并降低每次点击费用以获得最佳投资回报率.

CPC 广告活动是最常用的方法. 这是最常见的方法，每次点击成本不到一百美分. 然而, 每次点击的费用与展示次数的费用不同. 如果您想了解广告活动的成本, 您可以利用关键字规划器来估算每次点击费用. 这边走, 您将确切地知道每次点击需要支付多少费用以及获得的展示次数.

比赛类型

如果您想增加转化次数并减少广告费用, 您应该将关键字分解为不同的匹配类型. 在 Adwords 中, 这是通过根据匹配类型对广告进行分段来完成的. 通过选择正确的匹配类型, 您将能够覆盖目标受众并避免在不相关的点击上浪费金钱. 为此目的, 您应该使用免费的关键字工具来确定您的目标受众，然后相应地细分您的广告.

精确匹配是所有关键字匹配中最具针对性的, 并且要求关键词短语准确. 然而, 如有必要，您可以在查询中添加其他术语. 对于希望通过仅展示与目标关键字相关的广告来提高转化率的广告客户来说，完全匹配是最佳选择. 精准匹配也有更高的点击率. 然而, 重要的是要了解，使用精确匹配可能并不是每个企业的最佳选择.

如果你想定位某些词, 那么你可以使用广泛修饰的关键字. 这些使用起来很简单，可以告诉 Google 针对某些单词或短语展示您的广告. 关键字可以任意顺序. 您可以使用加号输入这些术语 (+) 在每个关键字之前. 广泛修饰的关键字格式也可用于短语. Full Media 专门为中小型公司提供 AdWords PPC 广告活动.

广泛匹配和精确匹配是最流行的匹配类型, 但也有一些相近的变体. 广泛匹配类型包括关键字所有可能的拼写错误，而精确匹配类型允许您定位更广泛的相关搜索. 您还可以通过添加否定关键字来排除紧密变体. 然而, 这不是一个好的做法，因为它会减少点击次数. 对于想要定位特定字词的广告客户来说，广泛匹配类型是最佳选择.

重新定位

重定向是在线广告的一种形式，允许营销人员向网站的过去访问者展示有针对性的广告. 再营销技术的工作原理是在网页上放置跟踪代码并使广告能够向过去的访问者展示. 这种再营销的结果是显着的. 事实证明，它可以使销售额增加高达 70% 当访问过网站但未购买任何商品的用户通过再营销活动进行购买时.

如果您的网站未针对重定向进行优化, 您可能看不到任何结果. 如果您的再营销活动不起作用, 您可能需要听取 Google Adwords 管理公司的建议. 他们将帮助您正确设置重定向营销活动. 正确的设置会对性能产生很大的影响. 一旦你有了正确的设置, 您可以使用重定向来定位所有不同社交网络的消费者.

为了设置重定向广告, 您必须首先设置 Google Analytics. 重定向代码将跟踪 cookie, 这是自动存储在用户浏览器上的小文件. Google Ads 将收到提醒，根据特定网站访问者之前的浏览历史记录向其显示广告. 使用 AdWords 进行重定向是改进在线营销策略的好方法.

使用 AdWords 进行重定向对于社交媒体渠道非常有效, 特别是脸书. 它还可以成为建立 Twitter 关注者的有效方式. 记住, 超过 75% Twitter 的用户使用移动设备. 您的广告应该适合移动设备，以最大限度地提高吸引受众注意力的机会. 使用 AdWords 进行重定向可以帮助您将这些用户转化为客户. 所以, 开始使用 AdWords 进行重定向以增加您的收入.

质量分数

有很多方法可以提高 Google Adwords 质量得分. 虽然没有一种神奇的解决方案, 有很多方法可以提高你的分数. 第一步是登录您的帐户并导航至关键字显示面板. 一旦到了那里, 您可以查看有效广告组的质量得分. 然后, 你可以开始做出改变来提高你的分数. 几周后, 你应该注意到一个显着的差异.

广告的质量得分是通过考虑三个因素来计算的: 关联, 广告创意, 和登陆页面体验. 即使使用相同的关键字, 广告组之间的质量得分会有所不同. 例如, 如果您拥有弹跳屋租赁业务, 你可能会使用关键字 “跳线城堡” 瞄准搜索弹跳屋的潜在客户. 如果您的广告与所有设备的用户相关且有吸引力，这将提高您的质量得分.

您还应该知道，特定广告组的质量得分取决于关键字的质量. 这个因素会影响您的每次点击费用 (CPC) 和点击率 (点击率). Google Ads 还会考虑广告组的质量. 因此, 如果关键字组的质量得分较高, 它可能会在谷歌搜索结果中排名很高. 如果您计划针对特定关键字投放广告系列, 与仅使用通用术语相比，它的质量得分更高.

分析您的广告活动时, 密切关注点击率. 高点击率是一个好兆头. 点击率较高的广告将获得更多点击, 从而提高您的每次点击费用. 然而, 请记住，点击率会受到​​地理位置等其他因素的影响. 此外, 您需要确保您的关键字与您的广告文案和目标网页相匹配. 提高点击率可以帮助您提高质量得分, 但这也会增加您的每次点击费用 (CPC).

关键词研究

关键词研究是为您的网站或广告活动确定正确关键词的过程. 进行关键词研究的方法有很多种. 主要目标是提出想法并识别有可能产生流量的关键词. 关键字按价值和赚取流量的机会排名. 关键词研究可帮助您创建正确的内容和广告策略以吸引潜在客户. 开始, 使用Google的关键字工具来发现哪些关键字受欢迎.

虽然这可能需要时间和精力, 关键字研究对于 AdWords 广告系列的成功至关重要. 没有适当的关键字研究, 您的营销活动可能会失败或导致您的销售额下降. 下面列出了一些帮助您入门的提示:

使用谷歌关键词规划师. 该工具按月显示搜索量. 例如, 如果你想在夏季吸引流量, 您应该定位本季搜索量较高的关键词. 还, 考虑将您的搜索限制在特定时间段内, 比如五月到八月之间. 一旦你知道哪些关键词是有利可图的, 您可以使用AdWords工具查找相关关键字. 该工具将根据您的关键字限制生成数百个相关关键字.

选择关键词时, 确定您网站的目标. 进行研究以确定您的目标受众和目标市场的搜索意图. 您可能还需要考虑您的网站与这些关键字的相关性. 是否有具有类似术语的产品或服务? 他们的搜索量高吗? 人们在寻找某种产品或服务时会搜索什么? 高搜索量是一个好兆头. 如果不, 尝试寻找更利基的关键词来定位.

您可以通过三种方式将 AdWords 用于 SaaS 业务. 这些方法称为每次点击成本 (CPC) 广告, 关键词研究, 和投标. 如果您想快速看到结果, 您必须确保您为优质流量付费. 使用此方法将确保您为实际转化为潜在客户的点击付费. 开始, 你应该收集尽可能多的信息. 本文将解释关键字研究的重要性以及如何最大化您的出价.

每次点击费用 (CPC) 广告

每次点击费用或 CPC 是广告商为每次有人点击其广告而支付的价格. 在转化率高且广告商竞争激烈的行业，每次点击费用往往较高. 虽然有很多方法可以降低每次点击费用, 没有可靠的方法可以完全减少它们. 优化每次点击费用时需要记住以下几点. 第一的, 考虑您的网站与目标市场的相关程度. 如果您的网站与目标受众不相关, 您的每次点击费用可能太高.

第二, 了解统一费率和基于出价的每次点击费用之间的区别. 固定费率每次点击费用比基于出价的每次点击费用更容易跟踪. 基于出价的每次点击费用更便宜, 但他们的针对性仍然较低. 而且, 广告商必须考虑来自给定来源的点击的潜在价值. 高每次点击费用不一定会转化为高收入来源.

CPC 发票也存在误用的风险. 用户可能会意外点击广告. 这可能会花费广告商大量的钱. 然而, 谷歌试图通过不对无效点击收费来限制滥用. 虽然不可能控制每次点击, 您可以协商较低的价格. 只要您愿意与发行商签订长期合同, 您通常可以协商较低的价格.

在付费广告的世界里, 营销成本是一个关键因素. 适当的每次点击费用, 您可以最大限度地提高广告支出回报. CPC 广告对于许多企业来说是一个强大的工具, 因此，了解每次点击支付的费用可以改善您的营销. 只要您知道观众在寻找什么, 它会为你工作. 这就是为什么了解您的每次点击费用如此重要.

关键词研究

搜索引擎优化 (SEO) 是选择正确的关键词和内容主题在 SERP 上排名的艺术. 当正确完成时, 适当的关键词研究有助于增加自然流量和品牌知名度. 关键词研究是营销人员用来识别用户最有可能搜索哪些短语和单词的独特过程. 一旦你有了正确的关键词, 您可以优先考虑您的策略并创建针对这些用户的内容. 关键词研究有助于提高网站在搜索引擎上的排名, 这反过来又会带动目标流量.

开始活动之前, 关键词研究至关重要. 通过识别有利可图的关键词和搜索意图, 您可以规划最佳的广告活动. 选择关键字和广告组时, 考虑您的目标和预算. 您可以通过仅定位相关关键字来缩小关注范围并节省资金. 记住, 您希望给积极寻找您的产品或服务的人们留下持久的印象. 最好使用多个关键字, 尽管.

进行关键词研究的方法有很多. 主要目标是提出想法并确定最有潜力的关键词. 这些关键字按照其价值和产生流量的潜力进行排名. 完成此操作后, 您可以继续下一步 – 编写为访问者提供价值的内容. 你应该总是按照你希望被写的方式来写. 毕竟, 您的目标受众可能有一些与您要解决的问题类似的问题.

虽然 AdWords 的关键字研究是任何营销策略的重要组成部分, 这也是成功活动的一个重要方面. 如果你的研究没有正确完成, 你最终会在 PPC 上花费太多钱并错过销售机会. 但同样重要的是要记住，关键词研究需要时间和精力. 如果正确完成, 您的广告活动将会取得成功!

投标

在 AdWords 上出价时应牢记一些提示. 首先是将你的预算保持在每月 200 PS200. 然而, 该金额可能会有所不同，具体取决于您的利基市场和您每月预期的网站流量. 确定每月预算后, 将其除以三十即可了解您的每日预算. 设置每日预算后, 下一步是决定每天出价多少. Google 出价系统的工作原理是使用最高每次点击费用指标来调节最高和最低出价. 如果您不确定适合您业务的每次点击费用, 使用 AdWords 预测工具.

虽然对 AdWords 出价似乎是个好主意, 与大公司竞争有一些主要劣势. 如果您是小型企业, 您的广告预算远不如国内公司那么大, 所以不要指望有相同的预算来与他们竞争. 即使你能出高价, 您获得投资回报的机会 (投资回报率) 您的 AdWords 广告系列的收益较低.

如果您的竞争对手在他们的广告中使用您的品牌名称, 确保您使用不同的广告文案. 如果您按照竞争对手的条件出价, 您可能面临被 Google 禁止的风险. 原因很简单: 您的竞争对手可能会按照您的条件出价, 这将导致质量得分和每次点击费用降低. 此外, 如果您的竞争对手按照您的条件出价, 你可能会把钱花在一堆与你的品牌无关的广告文案上.

质量得分

AdWords 中的质量得分是获得最佳广告展示位置的重要因素. 监控您的质量得分并相应地改变您的广告非常重要. 如果您发现您的点击率非常低, 那么你应该暂停你的广告并将关键字更改为其他内容. 您的质量得分将反映您随着时间的推移所做的努力, 所以你应该尽你所能来增加它. 然而, AdWords 中的质量得分不是一门科学. 只有当您有足够的流量和数据来确定质量得分应该是多少时，才能准确评估.

AdWords 中的质量得分由三个因素决定: 点击率, 广告效果, 和竞选成功. 点击率与您的质量得分直接相关, 因此，提高质量得分可以提高广告效果. 效果不佳的广告会浪费您的预算并且与目标受众不相关. 高质量得分是 AdWords 广告系列成功的基础.

对于您的广告来说，关键字组可能过于宽泛, 导致访客忽略它. 为您的广告系列使用更有针对性的关键字. 更高的质量得分意味着您的广告将受到更多关注并且与受众的搜索意图更相关. 还, 考虑使用带有老年人照片的登陆页面. 测试很重要, 创建多种广告变体将帮助您优化着陆页体验.

提高您的质量得分, 您必须创建关键字和广告的良好组合. 效果不佳的关键字必须定向到高质量的着陆页，否则它们将被降级. 通过做这个, 您可以提高质量得分并获得更低的每次点击费用 (CPC).

重新定位

您可能熟悉 Google 的重定向功能, 但不确定它到底是什么. AdWords 重定向可帮助您吸引其他网站和平台上的用户. 它还允许您为添加到受众群体的人员设置规则. 通过对网站访问者进行细分, 您可以有针对性地进行再营销. 您可以更准确地了解谁看到了您的广告, 您的重定向越有效.

使用 AdWords 进行重定向有很多好处, 最有效的方法之一是能够根据人们之前的在线活动向他们展示广告. 除了根据他们最近浏览过的产品展示您的广告, Google Ads 还可以向那些离开购物篮或花费大量时间查看您产品的用户展示广告. 然而, 需要注意的是，AdWords 重定向并不适合初学者. 对于预算较少的企业来说，这可能是一个不错的选择.

使用 AdWords 重新定位可以是吸引现有客户以及寻找新客户的有效方式. Google Adwords 允许您在网站上放置脚本标签, 确保以前访问过您网站的用户会再次看到您的广告. AdWords 重定向也可以在社交媒体网站上使用, 例如脸书. 它对于吸引新客户和增加销售额非常有效. 然而, 值得注意的是，谷歌的政策禁止使用个人身份信息来投放定向广告.

通过广告重新定位是在潜在客户离开您的网站后定位潜在客户的有效方法. 通过跟踪这些访问者的cookie, 您的广告将向之前访问过您网站的用户展示相同的广告. 这边走, 您可以针对最近访问过的产品制作广告. 使用像素根据 Cookie 提供的 Google Ads 信息创建有针对性的广告也很重要.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. 在本文中, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

每次点击付费 (PPC) 广告

While pay-per-click advertising on Adwords may seem simple on the surface, 有几个因素需要考虑. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. 幸运的是, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. 而且, you can even customize your campaigns by targeting users based on their location, 设备, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. 最终, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. 这边走, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (每千次展示费用) 投标

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, 另一方面, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. 然而, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) or CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

最后, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (每次转化费用) 投标

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. 反而, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (每次转化费用) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, 和销售. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. 这边走, your ad spending won’t be as high as it could be. 所以, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. 然而, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, 例如, you can create an AdWords campaign to attract new engineers.

费用

You have probably heard about CPC (每次点击费用) and CPM (每次展示成本), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

幸运的是, AdWords provides many tools to help refine your target audience. Using demographics, 地点, and device targeting, you can tailor your ads to reach a specific group of people. 例如, you could target mobile users aged 18 至 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. 例如, the most expensive keywords on Google are related to finance, insurance, and other industries that deal with vast amounts of money. Other popular keywords include education and “degree.” If you’re planning to enter these fields, expect to pay high CPCs. 相似地, if you’re starting a treatment facility, be aware of high CPCs.

Features

If you are using the advertising channel called AdWords for your business, you may be wondering if you are getting the best results possible. This article will discuss the features of Adwords that will ensure you are getting the most bang for your buck. You might also wonder if your agency is doing a good job managing it. Let us explore five of the most important features of Adwords to make the most of your marketing campaign.

Google has continued to focus on mobile and bid automation. 这 “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. 然而, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. 同时, you can monitor the progress of your advertising campaign by clicking on the highlighted keywords. It’s important to understand the differences between the old and new dashboards to optimize your advertising budget.

Geographic targeting

使用 Google AdWords 时, you have the option of setting up geographical targeting to ensure that your ads are only shown to users in a particular geographic area. Geotargeting will ensure that your ads are only shown to customers in the area you specify, which will increase your website conversions and Internet sales. You will only pay for the clicks of users who are relevant to your products and services. You can set up this type of advertising through your social networks or on search engines, so that you can target people based on where they live.

There are two types of geo-targeting available with Google Adwords: regional and hyperlocal. The first type of geo-targeting allows you to select a specific area within a country. Regional targeting is limited in scope, as each country has its own set of cities and regions. Some countries, 然而, have a wider choice. 例如, 在美国, Congressional districts can be targeted with Google Adwords. 然而, Congressional districts are an excellent choice for Politicians. Unlike counties, you can also specify a specific area within a city, such as a neighborhood, to narrow your audience.

As with any new marketing strategy, geo-targeting can increase your conversion rates. 然而, you should keep in mind that there are some limitations to this option, and you need to know how to implement it in your campaign. While it may sound like a good option for local businesses, it may not be the right solution for global brands. 最终, geo-targeting is not a substitute for an effective international SEO strategy.

Keywords with high search volume

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. It is important to know which keywords have high search volume, as these are the most competitive and likely to generate the most exposure and impression share. Here are some tips on how to choose the right keywords for your business. Using these keywords will help you achieve better rankings in SERPs. Here are some tips on selecting the right keywords:

Before deciding on your keywords, make a list of related words. Brainstorming is a crucial step in keyword research. Write down any word that pops into your head. Select the words that make sense for your business and use them in your advertising campaigns. If you can’t come up with anything on your own, list the keywords you’re interested in further research. 例如, you might want to use a word such as “salty” in ad campaigns.

Look at search volumes month-by-month. A seasonal keyword may have a big spike in search volume in October, but low search volume until October. Plan your content based on these keywords all year round. To determine seasonal keywords, you can use Google Trends data or Clickstream data. A keyword’s search volume may be seasonal in different countries. If you’re using Adwords as your primary source of traffic, make sure to include it in your content.

招标模式

When you’re trying to optimize your budget on Adwords, there are two basic ways to do it. 第一的, you can use conversion actions to help you set the bids. By stacking conversion actions, you can make one primary action $10 and another secondary action $20. 例如, a lead is worth $10, a sales qualified lead is worth $20, and a sale is worth $50. By using value-based bidding, you spend more on profitable customers while spending less on lower conversion value ones.

Bidding to value is a better option because it forces Google to focus on the quality of ad impressions. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. 此外, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. 然而, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. 所以, a lower CPC will make your budget go farther.

The success of your online business depends on your marketing reach and customer engagement. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Read on to learn about these key areas. It’s never too early to start using PPC platforms, including AdWords. Here are some important tips and tricks to get you started:

关键词研究

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Using the Google Keyword Planner can help you determine the number of searches for the keywords you’re considering, how much each keyword costs, and even suggests other words and phrases to use. 当正确完成时, this research will help you create a targeted campaign that is relevant to your target market. Keeping in mind that the more specific your keyword research is, the more targeted your ads will be.

One of the most popular and effective ways to start researching keywords is to use Google Keyword Planner. This tool shows search volumes for keywords by month. If your keywords are high in summer traffic, you should target them in that time. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Once you’ve narrowed down your list of keywords, you can begin generating content based on those searches.

While implementing your keyword research, you should consider what you want your website to accomplish. 这边走, you’ll know exactly what your target audience is searching for. You should also consider their search intent – are they informational, navigational, or transactional? 使用 Google 关键字规划器, you can get an idea of popular keywords for your niche. You should also check whether these keywords relate to your website. Using keywords in the right context will ensure your ads are seen by the right people.

To create an effective keyword strategy, you should also research your competitors’ 网站. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Using Google’s keyword planner, you’ll be able to discover which keywords are driving the most traffic to your competitors. You can then use this information to create a competitive keyword strategy. 这边走, you can use this strategy to improve your website’s ranking on Google.

质量得分

Quality score for Adwords is one of the most important factors to make your ads more relevant. 的Adwords’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. 您的质量得分越高, the more relevant your ads will be to your audience and ultimately your conversion rate. Here are some ways to improve your ad quality score. We’ll discuss some of the most common factors that influence your ad’s quality score.

A good way to increase your quality score is to monitor the conversion rate of your ads. Pay close attention to your quality score and eliminate those adverts with a low CTR. Try changing your headline to increase the conversion rate of your ads. 然后, try a new ad campaign with a different ad copy. This will increase your quality score significantly. 提高您的转化率, focus on improving these three components:

A low Quality Score can raise your Cost Per Click (CPC). It can vary based on the keywords that you target, but a high Quality Score can lower your CPC. To be honest, it can be difficult to observe the effect of Quality Score, but it will become clear over time. There are many other benefits to a high Quality Score. Keep in mind that these advantages are cumulative over time. You should not try to make one change overnight – the effect will build itself over time.

The highest Quality Score will improve your ad’s visibility in the search results. Google rewards advertisers who are able to create high-quality ads. And a low-quality ad can hurt your business. If you have the budget to make these changes, consider hiring an ad writer. Your campaign will be more successful and cost-effective if your Quality Score is high. 所以, take note: Quality score is not something to be taken lightly.

CPC

每次点击费用 (CPC) of an Adwords ad varies depending on several factors. The keyword and industry you are targeting determine the CPC. This determines how much money you’ll have to pay to run your campaign. Below are some of the factors that determine CPC. 继续阅读以了解更多信息. -What’s the audience you want to target? What type of products or services will your ads appeal to?

-How much do you want to pay per click? The amount you bid should not be more than your break-even point. Setting your max CPC too high will result in many conversions, which will ultimately reduce your ROI and sales. 相似地, lowering the maximum CPC amount will lower your ROI, but result in fewer sales. CPC is important because Google places your ads higher in search results if they have a higher Ad Rank.

-How much should you spend per click? While CPC is important for earning conversions, CPM is better for maximizing your ROI. 一般来说, you can earn more per click with a lower CPC. 然而, if you are targeting a low CPC, it will be easier to get a higher ROI. The best way to optimize your Adwords budget is to determine the average cost per click and calculate your cost per thousand.

-CPC is determined by the keyword you are targeting and the cost per click that your ad will receive. There are many factors that will impact the CPC of your ad, including keyword relevancy, landing page quality, and contextual factors. If you are targeting branded keywords, a high Quality Score can bring you a profitable return on your PPC campaign. 最终, your goal is to increase your CPC as much as possible, without going broke.

再行销

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. You can also create dynamic remarketing ads based on feeds to reach past visitors. Using remarketing can give you the opportunity to convert one-time visitors into repeat customers. To learn more about this technique, 继续阅读. This article outlines the benefits and uses of remarketing with AdWords. It may be an option worth considering for your business.

Remarketing is an effective way to remind visitors of your products or services. You can create different ad variations based on the type of product that they have previously viewed on your site. 例如, you can target visitors who visited a cart page on day seven or 15 or only those who viewed the page on day seven. By targeting your audience based on their behavior, you can increase your conversion rate and ROI.

每次点击费用

If you’re wondering how much you’re spending on Cost per click for Adwords, 你不是一个人. Most people spend upwards of $4 per click on ads. 和, with the right research, you can lower that number considerably. Several techniques can help you do so. 第一的, geo-target your ads. This will allow you to display ads to specific types of mobile devices. 第二, you can limit the number of ads that show up on a given page, so that only relevant ones are shown to your visitors.

广告词’ CPC is relatively low for many industries. The average CPC for a search on Google is about $1 和 $2, but can reach $50 if you want to be more targeted. 取决于您的行业, 您的出价金额, 和你的竞争对手’ 出价, you can spend hundreds or even thousands of dollars a day on AdWords. 尽管如此, remember that even with Google’s free tools, you can still make money from advertising.

Another method of increasing your bid is by increasing your bid. 然而, it’s worth noting that keyword bidding varies from industry to industry. If you’re in the finance industry, your average conversion rate is about 2.70%. For industries like e-commerce and insurance, the average is below two percent. 任何状况之下, it’s crucial to monitor your campaigns carefully and adjust your bid accordingly. And don’t forget to use Google Sheet to track your campaigns.

While quality score and CPC are important for your AdWords campaign, you should also consider your keyword placement and landing page. 广告词’ Quality Score is a measure of the relevance of your content to searchers. The higher your CTR, the more likely it will be that your ad will get clicked. If your landing page isn’t relevant, your ad will be buried in the SERPs.

There are several important considerations when you’re using Adwords for your website. Knowing the costs, bidding for keywords, and conversion tracking are all crucial to making the most of this online marketing program. The information in this article will help you get started in no time. You can also use the tips from the article to learn more about other aspects of Adwords. This article will give you a basic overview of the process, from keyword research to bidding to conversion tracking.

关键词研究

One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.

After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. 还, avoid using keywords that are saturated with competition. Keyword research can also help you find recurring themes within your niche. When writing for an online publication, use keyword research to identify recurring themes within your industry.

If you’re using paid advertising to promote your website, keyword research is essential. Knowing your target audience’s search behavior is vital for your business. Use this knowledge to write relevant content for your audience. Keep in mind that there are different types of people who look for the same information as you do. If your audience uses the same terms, you’ll have a better chance of being found on SERPs. A key benefit to keyword research is that it can help you determine which keywords are most effective for your advertising campaign.

Understanding your target audience is essential for maximizing your online presence. If you use general keywords, you’ll likely be targeting a larger audience than you intended. By knowing your target audience’s needs, you can create keyword lists and strategies to meet their needs. With a little help from keyword research, you can create strategies to match your products and services with their needs. You’ll be amazed at how much you can improve your website’s search engine ranking and maximize your sales.

Bidding for keywords

Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Keyword level bidding is more flexible and is ideal for maximizing the bid for the desired outcome of the campaign. Keyword expansion is also possible and can increase the bid for the entire ad group. Using ad groups and keyword bidding is easy to manage. You can also use ad group bidding for the first few days of your campaign to test out various strategies.

对于每个关键词, you can adjust the bid amount by changing the number of ads displayed for that keyword. Increasing the bid on the main keyword may improve your position in the ad group. 同样地, lowering the bid for the ad group may reduce the cost-per-conversion. You must also monitor the time to close to make the best bid for the keyword. The goal is to save money without sacrificing conversions.

When bidding for a keyword in Adwords, the amount paid is based on the popularity of the keyword. A keyword has the potential to drive a lot of traffic if the searcher types in the keyword in question. A good keyword choice should be relevant to the audience. By targeting the right audience, you can reach a larger audience and build a strong PPC campaign. 除了, a keyword bidding campaign can be managed by an expert agency, such as Deksia.

Once you’ve optimized your ad, monitor the results and make adjustments as necessary. When you run paid ads, make sure to target relevant keywords and evaluate their performance periodically to ensure that the results are optimal. By following the tips above, you’ll be on the right track to reach your goals. Just keep in mind that your goal should be relevant and achievable. Just remember to adjust your bids if necessary.

费用

The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “degree,” two categories that can be considered highly competitive. People who are looking to break into the education and treatment industry should expect high CPCs. Companies that deal in health care and medicine should be aware of this as well. Aside from healthcare, insurance companies and financial firms spend the most on AdWords.

Another factor to consider when calculating the cost of Adwords is conversion rate. A conversion rate is a percentage of a click’s cost that results in an action. 例如, if someone clicks on a link to sign up for an email subscription, an AdWords user can create a unique code to track the email subscriptions for that particular visitor. This code will send periodic pings to AdWords servers to correlate data. Once the data is compiled, the cost of each conversion is divided by the total number of clicks.

Average costs of click vary widely and depend on keyword and industry. On the search network, average CPCs are around $2.32. 在显示网络上, they are $0.58. For more information on these metrics, visit our AdWords metrics article. One way to save money on AdWords is to use keywords that have a high Quality Score. High Quality Score keywords earn better ad rankings and save money.

If you’re running a PPC campaign with Google, it’s critical to understand the cost per click. Google has a suite of tools that helps businesses monitor and measure the effectiveness of their advertising. This includes Google’s own Google Analytics software, which measures the cost per click. But before deciding to use this tool, make sure that you’re fully aware of the cost and duration of each campaign. 此外, a company’s marketing budget will likely determine the amount of money it costs to use PPC advertising.

转化跟踪

Conversion tracking in AdWords has several advantages. 第一的, it can increase your conversion numbers retrospectively, by crediting the last click and the transaction date. 第二, it allows you to track post-conversions, or conversions that have not occurred in the first week of checking the statistics. 为了这, you will want to create a tracking cookie that will last at least thirty days. The longer the cookie, 更好, as it will help you track all of the conversions made.

设置网站或致电现场转换时, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 天. You can also select a Custom value, which will track visitors for any length of time. To track conversions, you’ll need to know which ads are getting the most traffic.

The conversion tracking in Adwords can be set up to measure the number of phone calls that occur after clicking your ad. You can choose from a range of options based on what your conversions look like. Website conversions, 例如, include purchases and sign-ups. Phone calls, 另一方面, can include phone calls that originate from your ad and then end up on the customer’s phone. For these kinds of conversions, you’ll need a phone number for the conversion to be tracked.

Conversion tracking in AdWords does not work with customers who don’t have cookies enabled. Even though most internet users browse with cookies enabled, they can still disable the conversion tracker cookie. You can also use a conversion tracking plugin in AdWords to change the conversion code. If you’re still having problems, consider contacting an advertising agency or a website developer. They’ll be happy to help.

否定关键字

You’ve probably heard of negative keywords in Adwords, but how exactly do you use them? What’s the best way to use them? Well, it’s actually quite simple. 第一的, you need to create a shared set of negative keywords. 然后, you can start adding negative keywords to your campaign. 这边走, you’ll be able to avoid wasting money on ad campaigns that don’t convert.

When you’re building your list, be sure to choose the right types of negative keywords. These are terms that are semantically connected, but are not related to your products or services. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.

When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.

To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. 这边走, you can tailor your keywords and communicate with relevant people. 然而, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.

如果您是 Adwords 新手, 最好保持简单. Don’t try to do more than the platform allows. And be patient – it will take time to get your feet wet. 本文将引导您完成开始广告系列的第一步. Adwords 不仅仅是设置广告系列, 然而. 继续阅读以了解有关拆分测试广告和优化目标网页的更多信息.

关键词研究

When using pay-per-click advertising to promote your website, 关键词研究很重要. 通过了解客户在线搜索的内容, 您可以创建相关内容. 它还可以帮助您定位特定的受众, 例如在医疗行业工作的人或对脊柱手术感兴趣的人. 例如, 如果您的目标市场是脊柱外科医生, 您可以使用有针对性的广告来定位他们. 使用 Google Keyword Planner 可以帮助您找到正确的关键字.

第一的, 使用可让您探索主题的关键字工具, 问题, 和与您的网站相关的社区. Bing是全球第二大搜索引擎, 加工 12,000 每月百万次搜索. 选择关键字后, 您可以编写使用这些术语的内容. 这将增加吸引新访客的机会, 提高您的网站流量. 研究关键词后, 为您的内容选择最好的.

关键字研究的另一个工具是 Ahrefs. 这个免费工具为您提供有关关键字的详细信息, 包括他们的搜索量, 竞赛, 和网站流量. 它还可以告诉您哪些竞争对手的搜索量更高，并且正在使用其他策略在搜索引擎中排名靠前. 在选择要定位的关键字之前，请务必查看竞争对手的网站. 不管你的目标是什么, 了解竞争对手以及他们如何为您选择的关键字排名至关重要.

关键词研究最重要的一步是了解你的受众. 您想吸引目标受众的注意力, 并且知道他们在寻找什么会帮助你做到这一点. 这可以使用免费的关键词工具来完成，比如谷歌的关键词工具, 或付费关键字研究工具，例如 Ahrefs. 您可以使用此信息撰写与您的受众相关的新帖子. 这是用于生成新内容的宝贵工具.

Adwords campaign goal

Google provides different kinds of guidance to help you choose the most effective ads for your website. 您可以在标准和自定义转换目标之间进行选择, 它们有助于出价策略. 如果您有在线服装店, 例如, 您可能希望使用自定义转化目标来增加您产生的收入. 然后, 您可以添加转化操作，例如填写潜在客户表单或购买产品. 为服装店创建 Adwords 广告系列, 遵循这些提示.

在启动 Google Adwords 广告系列之前, 确定您愿意花费的预算. 一个好的经验法则是至少花费 $20-$50 一天. 您可能需要花费更多或更少，具体取决于关键字的竞争程度和估算的每次点击费用. 在设定预算之前，您还应该知道获取客户或潜在客户的成本. 然而, 设定现实的目标并进行调整以最大化结果仍然很重要.

对比测试广告

When you’re split testing ads in Adwords, 您可以选择两个具有不同特征的广告版本. 例如, 在第一个广告中, 您可以在第二个字符中大写第一个字符, 反之亦然. 此外, 您可以更改两个广告版本的显示网址. 这边走, 您将能够看到哪个广告更有效. 然后, 您可以选择要使用的广告.

确定哪个广告的效果优于其他广告, 您可以使用拆分测试软件. 这些软件程序可让您查看各种指标, 例如收入和转化. 这些指标对您的业务成功至关重要, 所以选择那些直接影响你结果的. 例如, 您可以分析网站流量的不同来源，并确定哪些流量带来的收入最多. 拆分测试软件将向您展示哪些流量来源对您的业务最有利.

选择广告变体后, 是时候分析结果了. 这样做, go to “View Change History” and look for the date and time that each ad set was modified. 例如, 如果您在 9 月对文字广告进行了更改 23 在 7:34 下午, click on the “Show Details” link to see the exact time and date that you made the change.

在 Facebook 中拆分测试广告, 确保选择产生结果的预算. Facebook 有您必须遵循的最低建议预算. 然后, 在两个广告组之间平均分配预算. 为了得到更准确的结果, 确保检查差异的统计显着性. 如果你不确定, 使用每次转化费用指标. 两个广告组的平均每次点击费用可能很高，反之亦然.

Optimizing landing pages

Testing the effectiveness of various elements of your landing pages is the key to effective optimization. 衡量不同元素有效性的一种方法是使用热图. 这些可以向您显示人们在您的页面上单击的位置, 他们是否忽略了行动号召或专注于其他非必要元素. 通过跟踪访客行为, 您将能够进行调整以改进您的网站. 虽然热图是测试着陆页的最常用方法之一, 它们不是改进它们的唯一方法. 其他可视化数据报告包括滚动地图, 叠加层, 并列出报告.

页面速度是另一个需要考虑的重要因素. 如果您的目标网页加载时间过长, 访客会很快失去兴趣. 这可能会导致高跳出率, 这会提醒 Google 糟糕的用户体验并可能影响您的广告评级. 通过使用浏览器缓存并最小化不必要的文本, 您可以提高页面速度，同时降低每次点击费用. 通过解决这些问题, 您可以改善着陆页的用户体验并提高其转化率.

精心设计的目标网页对于最大化转化率至关重要. 它应该没有杂乱且易于导航. 它也应该易于导航, 这样会提示访问者更快地采取行动. 它应该易于导航, 并应包括与所提供产品或服务相关的信息. 登陆页面需要在所有这些方面都有效以增加收入. 优化着陆页的第一步是测试和评估不同的价值主张. 下一个, 测试和调整表单字段以使其更具吸引力. 最后, 将社交证明添加到您的目标网页以提高可信度.

跟踪转化

One of the most important steps in tracking conversions with Adwords is identifying the type of conversion. 转化的价值因操作类型而异. 点击率和销售额, 例如, 都是一种转换形式, 因此每个的价值各不相同. 您还可以使用归因模型来确定为每种类型的转化分配多少功劳. 如果您不知道如何归因转化, 这里有一些步骤可以帮助您入门:

首先, 确保您有一个全局网站代码, 或记录每次转化的代码. 例如, 如果您的应用或网站包含电话号码, 您的转换代码可以为您录制通话. 您还可以使用自定义转换代码来跟踪电话. 这边走, 当访问者点击特定电话号码链接时，您的 AdWords 帐户将收到一个唯一的跟踪代码.

使用 Adwords 跟踪转化的另一种方法是在您网站的每个页面上设置跟踪代码. 您可以在 AdWords 网站上填写表格，也可以将代码粘贴到您的网页中. 一旦完成, 您可以命名转化并跟踪每个广告的效果. 如果您想确切了解有多少人实际从您的广告中转化, 这是衡量您的广告系列的最佳方式.

为您的网站设置转化代码后, 您可以安装 Google Tag Manager 来跟踪每次广告点击的成功率. 它将逐步指导您完成整个过程, 包括使用转化 ID, 转换标签, 和一个链接器. Google Tag Manager 还会为您提供所需的 JSON 导出. 然后，您可以配置标签并使用 Adwords 跟踪转化.

在 Adwords 中启动广告系列之前，您应该了解几件事. If you’re unsure of where to begin, 阅读本文以了解关键字主题, 定位选项, 投标, 和转化跟踪. 您甚至可以选中这两个框并从其他来源复制和粘贴广告. 复制广告后, 确保更改标题并在需要时复制. 到底, 您的广告应该看起来像您在比较它们时发现的那些.

关键字主题

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. 关键字主题将在未来几周内在智能广告系列功能中提供. 谷歌宣布了一系列旨在减轻 COVID-19 关闭影响的新工具, 包括智能广告系列. 继续阅读以了解如何利用这些新工具. 让我们深入了解其中的一些.

关键字主题的一个优点是它们使同一类别中的关键字之间的比较容易. 例如, 当鞋子和裙子分组在同一个广告组中时，很难比较不同关键字的效果. 然而, 如果您遵循逻辑主题方案, 您将能够轻松比较广告系列和广告组的关键字效果. 这边走, 您将更清楚地了解每个产品类别中哪些关键字最有利可图.

Relevancy – When people use Google search engines to find products, 包含相关关键字的广告更有可能被点击. 相关性还有助于提高质量得分和点击率. 在不同的广告组中使用相似的关键字, 你可以节省金钱和时间. 提高关键字相关性的一些关键策略包括:

定位选项

You can choose to use the campaign-level targeting for mobile and display ads. 广告系列定位通常适用于广告系列中的所有广告, 并且广告组可能会覆盖广告系列定位. 更改您的广告系列定位, 你应该去设置标签, 然后点击位置目标. 单击编辑以修改您选择的位置目标. 您可以从目标受众中排除特定位置. 或者, 您可以调整特定位置的出价.

社交媒体广告活动的另一个重要方面是有效定位. YouTube, 例如, 允许您按桌面定位, 药片, 或移动设备. 您还可以选择是否在特定区域展示广告. 许多品牌在全国和本地市场, 所以考虑观众住在哪里很重要. 如果您想吸引大量受众, 您可能想使用地铁定位. 但请注意，对于您的本地企业而言，都市圈定位可能过于广泛.

使用亲和力受众可以帮助您根据兴趣定位您的受众, 习惯, 和其他细节. 这边走, 您将能够接触到最有可能对您的产品或服务感兴趣的人. 此外, 您可以通过列出您的网站或关键字来直接定位这些人. Google Adwords 将使用您的关键字数据来创建您的亲和力受众. 然后, 您的广告将根据他们的兴趣展示在合适的人面前, 习惯, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.

While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. 这边走, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

投标

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, 以及. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.

Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. 实际上, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. 这边走, you’ll get a more accurate view of your ROI.

You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.

Smart campaigns divide their bidding into multiple “广告组。” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. 所以, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. 这边走, your ads can reach your target audience and increase sales.

转化跟踪

To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, 例如, every time someone reloads your ad. 这边走, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. 否则, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.

To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.

The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.