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在 Adwords 中启动广告系列之前，您应该了解几件事. If you’re unsure of where to begin, 阅读本文以了解关键字主题, 定位选项, 投标, 和转化跟踪. 您甚至可以选中这两个框并从其他来源复制和粘贴广告. 复制广告后, 确保更改标题并在需要时复制. 到底, 您的广告应该看起来像您在比较它们时发现的那些.
Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. 关键字主题将在未来几周内在智能广告系列功能中提供. 谷歌宣布了一系列旨在减轻 COVID-19 关闭影响的新工具, 包括智能广告系列. 继续阅读以了解如何利用这些新工具. 让我们深入了解其中的一些.
关键字主题的一个优点是它们使同一类别中的关键字之间的比较容易. 例如, 当鞋子和裙子分组在同一个广告组中时，很难比较不同关键字的效果. 然而, 如果您遵循逻辑主题方案, 您将能够轻松比较广告系列和广告组的关键字效果. 这边走, 您将更清楚地了解每个产品类别中哪些关键字最有利可图.
Relevancy – When people use Google search engines to find products, 包含相关关键字的广告更有可能被点击. 相关性还有助于提高质量得分和点击率. 在不同的广告组中使用相似的关键字, 你可以节省金钱和时间. 提高关键字相关性的一些关键策略包括:
You can choose to use the campaign-level targeting for mobile and display ads. 广告系列定位通常适用于广告系列中的所有广告, 并且广告组可能会覆盖广告系列定位. 更改您的广告系列定位, 你应该去设置标签, 然后点击位置目标. 单击编辑以修改您选择的位置目标. 您可以从目标受众中排除特定位置. 或者, 您可以调整特定位置的出价.
社交媒体广告活动的另一个重要方面是有效定位. YouTube, 例如, 允许您按桌面定位, 药片, 或移动设备. 您还可以选择是否在特定区域展示广告. 许多品牌在全国和本地市场, 所以考虑观众住在哪里很重要. 如果您想吸引大量受众, 您可能想使用地铁定位. 但请注意，对于您的本地企业而言，都市圈定位可能过于广泛.
使用亲和力受众可以帮助您根据兴趣定位您的受众, 习惯, 和其他细节. 这边走, 您将能够接触到最有可能对您的产品或服务感兴趣的人. 此外, 您可以通过列出您的网站或关键字来直接定位这些人. Google Adwords 将使用您的关键字数据来创建您的亲和力受众. 然后, 您的广告将根据他们的兴趣展示在合适的人面前, 习惯, and demographic data.
Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.
While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. 这边走, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.
You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, 以及. Here are some of them:
Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.
Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. 实际上, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. 这边走, you’ll get a more accurate view of your ROI.
You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.
Smart campaigns divide their bidding into multiple “广告组。” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. 所以, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. 这边走, your ads can reach your target audience and increase sales.
To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, 例如, every time someone reloads your ad. 这边走, you can track how many people have viewed your ad, but not necessarily purchase something.
Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. 否则, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.
While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.
To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.
The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.
