每次點擊付費有幾種不同的方法 (競價排名) 廣告平台. These methods include the use of Keywords, 廣告組, 和廣告. 使用這些不同的方法使您可以最大化廣告預算. 使用此平台時要記住以下一些事情. 一旦您理解了這些基本概念, 您將能夠有效地創建一個符合您業務目標的AdWords廣告系列.
每次點擊付費 (競價排名) 廣告平台
A Pay-per-click (競價排名) 廣告是網站上的廣告，潛在客戶可以單擊以響應搜索查詢. 它可以是簡單的文本廣告，圖像或視頻. PPC廣告出現在搜索引擎上, 網站, 和社交媒體平台.
雖然按點擊付費廣告相對容易, 在發布成功的廣告系列之前，有許多要素需要考慮. 首先, 您的廣告必須與網站上的其他廣告競爭. 這是通過稱為廣告拍賣的過程完成的, 在其中，Google根據每個廣告的相關性和有效性確定每個廣告的相關性.
第二, 您必須確定PPC廣告系列的投資回報率. 雖然CPC費用可能很低 $25 每次點擊, 每個行業的財務狀況都是獨一無二的, 當您考慮非銷售轉換時，ROI計算更加複雜.
儘管許多廣告商向AdWords發誓, 還有其他值得簽出的廣告平台. Facebook, 例如, 結束了 1.3 十億用戶，是某些類型業務的好地方. LinkedIn, 另一方面, 是最大的專業社交網絡，並具有一個廣告平台，該平台以其特定特徵來針對人們.
當涉及PPC時, 關鍵是仔細選擇您的關鍵字. 您的競選活動越有針對性的是, 您的廣告越有可能被消費者看到. 這意味著相應調整出價. 例如, 如果您想吸引更廣泛的受眾, 將您的最大出價設置為 $1.00.
另一個流行的PPC廣告平台是Twitter. 它的廣告平台使您可以與世界各地的用戶進行互動. 儘管缺乏Facebook的範圍, Twitter為企業提供獨特的營銷工具. 您可以設計您的Twitter廣告系列以吸引追隨者, 增加網站轉換, 或鼓勵人們下載應用程序. 由於該平台基於實際參與度, Twitter廣告通常比Facebook提供的價格低. 價格最低的廣告可以低至三便士.
關鍵詞
When using keywords for Adwords, 了解聽眾的意圖是至關重要的. 雖然Google廣告是營銷的寶貴工具, 他們只吸引積極尋求解決方案的用戶. 這與搜索引擎以外的人不同，他們可能只是在瀏覽或尋求教育.
Keywords are words or phrases that Google searches to find relevant web content. 正確使用時, they can help you reach qualified prospects further down the buying funnel. Keywords are divided into three main categories, informational, and transactional. A good keyword selection strategy will allow you to target the right types of users while limiting your PPC cost.
Once you’ve determined the intent of your keywords, the next step is to research the competition for each keyword. You can use tools like SEMrush to determine the competition and keyword popularity of a specific keyword. The tool will also show you how many searchers use a keyword, its competition, and its cost.
Broad match keywords are highly competitive and may not reach the right customers. They are also too broad, so they can attract a large number of people who don’t even need your services. 例如, if you own a digital marketing auditing company, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.
Another great way to maximize the effectiveness of your ads is to use keyword phrases that are more specific than the general ones. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, which would target diners seeking a fine dining experience. 例如, Bouley’s Fine Dining gift certificate would target diners seeking the French Fine Dining Experience.
Another way to improve your keyword selection is by choosing keywords with low competition and high relevance. 例如, if you run a cargo agency, you might want to use keywords like “flower shops” 和 “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, but you can use synonyms as well.
出價策略
There are several factors to consider when choosing a bidding strategy for Adwords. Using conversion tracking, 谷歌分析, and keyword planner can help you make the right decision about what bids to use and what your target ROI should be. This can help you determine which keywords to bid on and how much to bid on them. You can also perform A/B tests to see which bids are most effective for your business.
Using an automated bidding strategy allows you to control your bids on a daily basis. 這些算法旨在針對特定目標，並從設定出價中取出猜測. 可以使用不同的自動投標策略來增加點擊次數, 轉換, 每個轉換的價值.
在AdWords中競標關鍵字並不像看起來那樣簡單, 特別是如果您是服務的新手. 許多人最終付了太多錢，只得到一些轉換. 他們經常認為他們應該瞄準Google SERP的最高位置, 但是，良好的競標策略可以降低您的成本並增加轉化.
競標特定關鍵字是獲得最可見性的好方法. 您可以調整出價以增加點擊, 視頻視圖, 和印象. This method is also ideal for those who are not sure which keywords will generate the most revenue, but don’t have the time to manage manually.
When you start testing new campaigns, don’t forget to run a daily report on the performance of your keywords and bids. This will show you where your customers are clicking and how much you’re spending per click. When you’re using phrase match and broad match keywords, you need to make sure that you’re getting the best quality score possible.
The best bidding strategy for Adwords depends on how many conversions your website has. If your website gets a lot of traffic and has high conversion rate, you can set your bids higher and increase your ad rank. In order to increase your ROI, you should optimize your ad quality.
Campaign budget
Google Adwords campaigns do not have a set cost, so it’s important to adjust the budget for different campaigns. The cost will depend on the type of product or service you’re selling and the industry you’re in. 記住, that you’re essentially buying website traffic. Google Adwords is like a mini-market, so the price of keywords and ad placement will vary greatly.
For online sellers, a campaign budget can be set per day or per month. You can adjust this budget for specific time periods or based on predefined signals, such as browser type, 一天中的時間, or location. When setting your budget for Google Adwords, you should also set your maximum cost-per-click (每次點擊費用) 出價, or the amount of money you’re willing to pay for a single click. You should monitor your bids, since they can affect the amount of traffic you get and your Return on Investment (王).
The amount of money you budget should vary depending on your industry, your client’s needs, and the type of ads you’re running. A typical campaign budget will range between $25 和 $150 per day. If you have a small budget, you’ll need to consider increasing it in order to make it more effective.
Using a shared budget is useful for multiple campaigns that share a common goal. Shared budgets work well for seasonal campaigns that are tied to specific holidays. You can also create a campaign with a shared budget and cap the budget for one specific client. This will ensure that your campaign never spends more than it needs to.
如果您是 Adwords 新手, it’s best to start small and increase your budget as you gain more experience. You never know what will work and what won’t, so it’s important to start with a test campaign first. Your first campaign may be profitable, break-even, or even lose money. Remember that your first few months of campaigns are a time to market yourself and learn.
As a beginner, your first budget can range from $10 至 $50 per day. As your campaign grows, you can raise it to $80 一天. This would equate to $1,216 for your first week. If you plan to spend over a month, you can set a maximum of $2,700.
