Bii o ṣe le Ṣe Pupọ ti Adwords

Google Adwords jẹ eto ti o baamu akoonu ipolowo pẹlu awọn oju-iwe atẹjade lati mu ijabọ pọ si. O tun ṣe iranlọwọ fun awọn olupolowo nipa wiwa awọn titẹ arekereke ati pinpin owo-wiwọle pẹlu olutẹjade. Awọn olutẹjade ni ọpọlọpọ awọn anfani ti o ni nkan ṣe pẹlu Adwords. Iwọnyi pẹlu: Iye owo fun titẹ, Dimegilio didara, ati jegudujera erin. Adwords jẹ ohun elo ti o munadoko fun ṣiṣe owo akoonu ati ilọsiwaju ijabọ gbogbogbo ti oju opo wẹẹbu kan. O tun jẹ ọfẹ fun awọn olutẹjade lati lo ati pe o wa fun ẹnikẹni ti o fẹ lati bẹrẹ iṣowo lori Intanẹẹti.

Iye owo fun titẹ

Iye owo fun titẹ fun Adwords jẹ ẹya pataki ti titaja ori ayelujara, ṣugbọn melo ni o yẹ ki o san? Nẹtiwọọki Adwords Google ni awọn ọgọọgọrun egbegberun awọn ọrọ-ọrọ ti o wa fun ipolowo. Bó tilẹ jẹ pé CPCs wa ni gbogbo labẹ $1, tẹ le na ni riro siwaju sii, paapaa ni awọn ọja ifigagbaga pupọ. Sibẹsibẹ, o jẹ pataki lati ro ROI nigbati gbimọ a ipolongo. Ni isalẹ ni didenukole ti awọn CPC nipasẹ ile-iṣẹ.

Iye owo sisan-fun-tẹ da lori bawo ni awọn ipolowo rẹ ṣe baamu awọn ofin wiwa ti awọn alabara rẹ. Awọn ọna pupọ lo wa lati rii daju pe awọn ipolowo rẹ baamu awọn alabara rẹ’ awọn ibeere. Ọna kan ni lati lo awọn koko-ọrọ odi, eyiti o jẹ awọn ọrọ ti o dabi awọn ti o fẹ han, sugbon ni itumo ti o yatọ. O yẹ ki o yago fun lilo awọn koko-ọrọ odi ayafi ti wọn ba ṣe pataki ni pataki si iṣowo rẹ. Awọn ọna wọnyi kii ṣe doko nikan ṣugbọn wọn le mu iye owo rẹ pọ si ni titẹ.

Awọn metiriki CPC ti pin si awọn oriṣi mẹta – apapọ, o pọju, ati Afowoyi. CPC ti o pọju ni iye ti o ro pe titẹ kan tọ. Ṣugbọn ni lokan pe o ṣe pataki lati ṣeto CPC ti o ga julọ nigbati o ba ṣe afiwe idiyele fun titẹ si iye ti iwọ yoo ṣe nitootọ lati tẹ yẹn.. Google ṣe iṣeduro lati ṣeto CPC ti o pọju ni $1. Iye owo afọwọṣe fun titẹ titẹ ni pẹlu ṣiṣeto CPC ti o pọju pẹlu ọwọ.

Dimegilio didara

Iwọn Didara ti ipolongo Adwords rẹ jẹ ipinnu nipasẹ awọn ifosiwewe diẹ. Oṣuwọn titẹ titẹ ti a nireti (CTR), ipolowo ibaramu, ati iriri oju-iwe ibalẹ gbogbo ṣe ipa kan. Iwọ yoo rii pe paapaa awọn koko-ọrọ kanna kọja awọn ẹgbẹ ipolowo oriṣiriṣi yoo ni Awọn Iwọn Didara oriṣiriṣi. Awọn ifosiwewe wọnyi da lori iṣẹda ipolowo, ibalẹ ojúewé, ati ibi-afẹde. Nigbati ipolowo rẹ ba lọ laaye, Iwọn Didara n ṣatunṣe ni ibamu. Google fun awọn ipele didara oriṣiriṣi mẹta fun awọn ipolongo oriṣiriṣi: “Kekere”, “Alabọde”, ati ‘Giwaju.”

Lakoko ti ko si iru nkan bii Dimegilio pipe, ọpọlọpọ awọn ohun ti o le ṣe lati mu ilọsiwaju QA rẹ dara si. Ọkan ninu awọn nkan wọnyi ni iyipada oju-iwe ibalẹ rẹ. Rii daju pe o baamu awọn ipolongo Adwords rẹ ati awọn koko-ọrọ. Fun apẹẹrẹ, ti o ba n ta awọn ikọwe buluu, o yẹ ki o ṣẹda ẹgbẹ ipolongo kan ti o nfihan ọrọ-ọrọ naa. Oju-iwe ibalẹ rẹ yẹ ki o funni ni iye pipe ti alaye. Akoonu oju-iwe ibalẹ rẹ jẹ pataki bakanna bi ẹgbẹ ipolowo.

Iwọn didara ti ipolowo rẹ yoo ni ipa lori ipo rẹ ni SERP ati idiyele rẹ. Ti o ba ni ipolowo ti o ṣe afihan didara giga kan, ao gbe sori oke SERP. Eyi tumọ si awọn alejo ti o ni agbara diẹ sii ati awọn iyipada fun ipolowo rẹ. Sibẹsibẹ, Ilọsiwaju Iwọn Didara rẹ kii ṣe igbiyanju akoko kan. Ni pato, yoo gba igba diẹ lati wo awọn abajade.

Iwadi koko

Lati ni anfani pupọ julọ ti AdWords, o gbọdọ ṣe iwadii koko-ọrọ pipe. Lakoko ti o yẹ ki o dojukọ awọn koko-ọrọ olokiki, o yẹ ki o tun ro onakan ati ki o kere ifigagbaga koko. Igbesẹ akọkọ ninu iwadi koko ni lati ṣe idanimọ iru awọn koko-ọrọ ti yoo mu awọn esi to dara julọ. Lo awọn irinṣẹ ti yoo fun ọ ni imọran ti idije fun koko ti o fẹ lati fojusi. Alakoso Koko-ọrọ Google jẹ ohun elo ti o wulo fun iwadii koko-ọrọ, ati pe o jẹ ọfẹ.

Nigba wiwa fun awọn ọtun Koko, o nilo lati ro ero olumulo. Idi ti Awọn ipolowo Google ni lati fa awọn alabara ti o n wa awọn ojutu si iṣoro kan. Sibẹsibẹ, o yẹ ki o ko gbagbe pe awọn eniyan ti ko lo awọn ẹrọ wiwa le kan wa ni lilọ kiri ati ki o wa ọja tabi iṣẹ kan. Iyẹn ọna, iwọ kii yoo padanu akoko rẹ lori awọn eniyan ti ko nifẹ si ohun ti o ni lati pese.

Ni kete ti o ba ti dín awọn koko-ọrọ ti yoo fa ijabọ julọ si oju opo wẹẹbu rẹ, o to akoko lati ṣe iwadii koko-ọrọ. Eyi ṣe pataki fun ipolongo AdWords aṣeyọri. Iwadi ọrọ-ọrọ ṣe iranlọwọ fun ọ lati pinnu iye ti o nilo lati na fun titẹ kọọkan. Pa ni lokan pe apapọ iye owo fun tẹ yatọ bosipo da lori awọn ile ise ati Koko. Ti o ko ba mọ iye ti o le na lori awọn koko-ọrọ, o le fẹ lati ronu jijade iṣẹ naa si amoye kan.

Adwords Express

Ko dabi awọn ipolowo Google ibile, Adwords Express nilo ipolowo kan nikan fun ipolongo kan. O tun faye gba o lati ṣẹda ọpọ ipolongo. O le bẹrẹ pẹlu Adwords Express nipa ipari awọn igbesẹ ti o rọrun diẹ. Ṣẹda ipolowo ọrọ rẹ ati isuna, ati Google yoo ṣẹda atokọ ti awọn koko-ọrọ ti o yẹ ati awọn oju opo wẹẹbu ti o jọmọ. O le yan ọna kika ipolowo ti o baamu iṣowo rẹ dara julọ. Lati mu ipolowo ipolowo rẹ dara si, gbiyanju lati lo iyatọ gbolohun ọrọ koko kan pato.

Anfaani bọtini miiran ti Adwords Express jẹ iṣeto idiyele kekere rẹ. Ko dabi awọn ipolongo Adwords ni kikun, ko nilo idoko-owo akọkọ. O le ṣẹda ipolongo laarin awọn iṣẹju ki o bẹrẹ idanwo lẹsẹkẹsẹ. Pẹlu iranlọwọ ti awọn itupalẹ ti a ṣe sinu, iwọ yoo ni anfani lati wo awọn abajade ipolongo ipolowo rẹ, ati ki o wo iru awọn koko-ọrọ ti n ṣiṣẹ dara julọ. Da lori awọn ibi-afẹde rẹ, o le fẹ lati ṣẹda siwaju ju ọkan ipolongo.

Idaduro pataki miiran ti Adwords Express ni pe ko ṣe apẹrẹ fun awọn olubere. O dara diẹ sii fun awọn iṣowo kekere ati awọn ajo pẹlu awọn inawo to lopin. Ọpa yii tun le ṣe anfani awọn ajo pẹlu awọn orisun oṣiṣẹ kekere. Sibẹsibẹ, Awọn iṣowo kekere yẹ ki o tẹsiwaju pẹlu iṣọra ati ronu igbanisise ile-iṣẹ PPC kan tabi alamọran PPC lati ṣe iranlọwọ pẹlu ipolongo naa. O ko nilo lati jẹ amoye ni PPC lati gba awọn anfani ti ọpa yii.

Atunṣe

Retargeting pẹlu Adwords jẹ ọna nla lati de ọdọ awọn olugbo ti a fojusi ti oju opo wẹẹbu rẹ. Imọ-ẹrọ ti o wa lẹhin atunbere ṣiṣẹ nipa lilo awọn kuki ti olumulo tuntun kan, eyiti o jẹ awọn faili kekere ti o fipamọ sori ẹrọ aṣawakiri ati ni alaye ninu gẹgẹbi awọn ayanfẹ. Nigbati ẹnikan ba ṣabẹwo si oju opo wẹẹbu rẹ lẹẹkansi, awọn ipolowo atunbere yoo ṣafikun alaye ailorukọ wọn si ibi ipamọ data Google ati ki o ṣe itaniji lati ṣafihan awọn ipolowo wọn. Eyi ni bii o ṣe le ṣeto awọn ipolowo atunto:

Awọn ipolowo atunbere yẹ ki o jẹ pataki si akoonu lori oju opo wẹẹbu rẹ, kuku ju gbogboogbo, jeneriki awọn ifiranṣẹ. Wọn yẹ ki o ṣe itọsọna awọn alabara ifojusọna si oju-iwe ọja iṣapeye fun ọja yẹn. O ṣe pataki lati ṣẹda awọn atokọ atunpada ti o fojusi awọn alabara ti o fi awọn agbọn rira wọn silẹ tabi lo akoko lilọ kiri lori awọn ọja rẹ. Ni ọna yi, o le ṣe akanṣe awọn ipolowo rẹ lati de ọdọ awọn alabara ti o ṣeeṣe julọ lati ra ọja rẹ. Ni afikun si a lilo retargeting ẹya-ara, o le ṣẹda akojọ atunṣe ti ara rẹ ati awọn eniyan afojusun ti o da lori awọn rira wọn ti o ti kọja.

Awọn ipolongo atunṣe Google Adwords le bẹrẹ ni lilo akọọlẹ ti o wa tẹlẹ, ati pe o le yan lati tun bẹrẹ awọn olugbo kanna kọja Nẹtiwọọki Ifihan Google, YouTube, ati awọn ohun elo Android. Google nlo CPM (Iye owo Fun Ẹgbẹẹgbẹrun Awọn iwunilori) ati CPC (Iye owo Fun Tẹ) awọn awoṣe ifowoleri, ati awọn ti o le ani yan laarin a iye owo-fun-akomora (CPA) awoṣe tabi a CPA (Iye owo Fun Action).

Iye owo fun iyipada

CPC naa (iye owo fun iyipada) ti Adwords jẹ iwọn ti iye ti o san fun iyipada. O ṣe aṣoju idiyele ti tita ọja tabi iṣẹ si alabara kan. Bi apẹẹrẹ, eni to ni hotẹẹli le lo Google Ads lati mu nọmba awọn iwe silẹ fun hotẹẹli naa pọ si. Iyipada kan jẹ nigbati alejo ba pari iṣẹ kan pato gẹgẹbi fiforukọṣilẹ fun akọọlẹ kan, rira ọja, tabi wiwo fidio kan. Iye owo fun iyipada jẹ pataki nitori pe o duro fun aṣeyọri ti ipolowo naa, nigba ti CPC jẹ iye owo ipolowo naa.

Yato si CPC, oniwun oju opo wẹẹbu tun le ṣeto awọn ibeere iyipada kan pato fun awọn ipolowo wọn. Metiriki ti o wọpọ julọ fun iyipada jẹ rira ti a ṣe nipasẹ oju opo wẹẹbu kan, ṣugbọn awọn olupolowo e-commerce tun le lo fọọmu olubasọrọ kan lati wiwọn awọn tita. Ti oju opo wẹẹbu ba ni rira rira kan, a ra yoo wa ni kà a iyipada, lakoko ti ipilẹ iran asiwaju le gbero fọọmu olubasọrọ kan kun bi iyipada. Laibikita ibi-afẹde ti ipolongo rẹ, iye owo fun awoṣe iyipada jẹ idoko-owo ohun ni AdWords.

Iye owo fun iyipada jẹ ti o ga ju CPC fun titẹ kan, ati ki o jẹ igba soke si $150 tabi diẹ ẹ sii fun iyipada. Iye owo iyipada yoo yatọ si da lori ọja tabi iṣẹ ti a n ta ati iwọn isunmọ ti olutaja kan. Iye owo fun iyipada tun jẹ pataki nitori pe yoo pinnu ROI ti isuna ipolowo rẹ. Ti o ba fẹ mọ diẹ sii nipa iye ti o yẹ ki o sanwo fun AdWords, bẹrẹ nipa iṣiro oṣuwọn wakati agbẹjọro rẹ.

Adwords asiri – Bii o ṣe le ṣii Awọn Aṣiri ti Adwords

Lati ṣii awọn aṣiri ti AdWords, o gbọdọ kọ ẹkọ bi eto naa ṣe n ṣiṣẹ. Bọtini lati ṣakoso eto ni lati loye bii AdRank ṣe ṣe iṣiro. Awọn ipolowo pẹlu AdRank ti o ga julọ wa ni oke oju-iwe naa, lakoko ti awọn ti o ni AdRank kekere gba awọn aaye isalẹ. Ninu AdWords, yi siseto ni a npe ni discounter. Ọpọlọpọ awọn idanwo iwe-ẹri bo koko yii. Sugbon ki o to le bẹrẹ ase, o gbọdọ kọ ẹkọ bi o ṣe le ṣe iṣiro Dimegilio Didara rẹ ki o pinnu boya ipolowo rẹ jẹ pataki fun awọn olugbo rẹ.

Iwadi koko

Lilo ọpa ọfẹ bi Ahrefs jẹ ọna ti o dara julọ lati ṣe idanimọ awọn koko-ọrọ ti awọn oludije rẹ nlo. Ọpa yii yoo jẹ ki o wa awọn ọgọọgọrun ti awọn ibugbe oriṣiriṣi ati gba awọn imọran fun awọn koko-ọrọ. Awọn aba wọnyi han ni ọna ti o sọkalẹ ti iṣoro. Ti o ba kan bẹrẹ pẹlu Adwords, o le nira lati wa awọn koko-ọrọ to tọ lati fojusi. O da, ọpọlọpọ awọn irinṣẹ Koko-ọrọ ọfẹ wa lati ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ fun iṣowo rẹ.

Bi pẹlu eyikeyi ipolongo ipolongo, iwadi koko jẹ pataki. Mọ awọn koko-ọrọ wo ni awọn olugbo rẹ nlo ni igbesẹ akọkọ si ipolongo aṣeyọri. Awọn koko-ọrọ pẹlu awọn iwọn wiwa giga jẹ awọn aṣayan ti o dara julọ fun ipolowo ipolowo. Iwọn awọn wiwa fun koko-ọrọ kọọkan yoo ṣe itọsọna ilana ipolowo rẹ ati ṣe iranlọwọ fun ọ lati ni ifihan pupọ julọ. Ni afikun, iwọ yoo kọ iru awọn koko-ọrọ ko ni idije ati awọn ti yoo gba ọ ni ipo ti o ga julọ ni SERP.

Lẹhin ṣiṣe iwadii awọn olugbo rẹ, o le bẹrẹ kikọ akoonu ti o da lori awọn wiwa wọnyẹn. Boya o n kọ nipa iṣẹ abẹ ọpa ẹhin tabi bulọọgi irin-ajo kan, iwọ yoo fẹ lati dojukọ awọn koko-ọrọ ti o ṣe pataki si awọn olugbo rẹ. Awọn ọrọ-ọrọ ti eniyan n wa nigbagbogbo yoo mu awọn aye rẹ pọ si lati de ọdọ wọn. Nipa lilo awọn koko-ọrọ to tọ, iwọ yoo rii ipele ti o ga julọ ti iyipada ati mu iye awọn alejo si aaye rẹ pọ si. Ti o ba n gbiyanju lati de ọdọ awọn alamọdaju iṣoogun, ronu idojukọ lori awọn koko-ọrọ gigun-gun dipo awọn ọrọ gbooro. Wọn ṣe aṣoju ipin nla ti ijabọ Organic ati pe wọn ni idije pupọ.

Ọnà miiran lati ṣe iwadii koko-ọrọ ni lati fi ara rẹ bọmi ni onakan rẹ. Eyi yoo gba ọ laaye lati ṣe idanimọ awọn ibeere ti awọn olukọ rẹ n beere. Mọ ohun ti wọn n wa jẹ pataki lati yiya akiyesi wọn. Lo Olutọpa Ọrọ lati ṣe idanimọ ohun ti awọn olugbo rẹ fẹ ki o lo alaye yẹn lati kọ awọn ifiweranṣẹ tuntun. Ni kete ti o ba ti rii awọn koko-ọrọ rẹ, iwọ yoo ni ipese ailopin ti awọn akọle lati kọ nipa! O tun le lo iwadii rẹ lati ṣe awọn ifiweranṣẹ tuntun, pẹlu awọn ti o dahun ibeere wọnyi.

Igbesẹ t’okan ninu iwadii Koko fun Adwords ni lati ṣajọ awọn orisun to wulo. EBSCOhost, fun apẹẹrẹ, jẹ ẹya o tayọ awọn oluşewadi. O jẹ ile si awọn nkan ti o ju miliọnu mẹrin lọ, ati awọn irinṣẹ wiwa rẹ le ṣe iranlọwọ fun ọ lati pinnu awọn koko-ọrọ ti eniyan yoo lo nigba wiwa awọn ọja tabi iṣẹ rẹ. Rii daju pe o n wa pẹlu awọn ami asọye tabi awọn ami akiyesi ti o ba nilo lati wa awọn fọọmu pupọ ti ọrọ kanna. O yẹ ki o tun lo awọn agbasọ ni ayika awọn koko-ọrọ rẹ lati rii daju pe awọn ọrọ wiwa rẹ ṣe pataki bi o ti ṣee.

Kalokalo nwon.Mirza

O ṣeese o ti rii awọn ipolowo ti o sọ pe o pọ si ROAS. Ṣugbọn kini ọna ti o dara julọ lati mu ROAS pọ si laisi jijẹ isuna rẹ? O le lo ilana adaṣe adaṣe kan fun Adwords. O le fun ọ ni eti lori awọn oludije rẹ. Google ṣe afihan awọn ipolowo nigbati awọn oludije rẹ ko han. O le lẹhinna ṣatunṣe rẹ idu da lori wipe alaye. Ilana yii le nira fun awọn olumulo titun, sugbon o jẹ tọ a gbiyanju.

O tun le lo iru idu CPC Imudara lati mu aye awọn iyipada pọ si. Ọna yii yoo gbe soke laifọwọyi tabi dinku awọn idu rẹ ti o da lori CTR ibi-afẹde rẹ, CVR, ati CPA. Ti o ba ni CTR giga ati pe o fẹ lati gba awọn jinna diẹ sii, o le lo aṣayan Awọn iyipada ti o pọju. Ilana idu yii le ṣee lo nipasẹ wiwa mejeeji ati awọn nẹtiwọọki ifihan. Sibẹsibẹ, o le ṣiṣẹ dara julọ ti ibi-afẹde rẹ ba ni lati mu iwọn iyipada rẹ pọ si.

Jubẹlọ, o tun le lo Pin Ifojusi Ifojusi (TIS) ọna lati fa iṣẹ ṣiṣe ti ipolongo rẹ. Ọna yii ṣe iranlọwọ ni mimu ki nọmba awọn iyipada pọ si, nigba ti ṣọ lodi si overspend. Sibẹsibẹ, o ti wa ni ko niyanju fun portfolios. O dara julọ fun awọn oju opo wẹẹbu pẹlu awọn isuna giga, nitori pe yoo ṣe iranlọwọ fun ọ lati ṣafipamọ akoko nipasẹ adaṣe adaṣe. A ti o dara ase nwon.Mirza jẹ pataki lati mu ROI.

Ilana ase le jẹ bi o rọrun bi ṣeto isuna ati lilo ipele ipele koko lati wakọ awọn jinna ati awọn iwunilori diẹ sii. O le paapaa lo Ibi Oju-iwe Wa Àfojúsùn kan (TSP) ase nwon.Mirza lati mu brand imo. Sugbon, nibẹ ni ko si nikan ase nwon.Mirza ti o ṣiṣẹ ni igba akọkọ. O yẹ ki o ṣe idanwo ọpọlọpọ awọn ọgbọn oriṣiriṣi ṣaaju ki o to yanju lori ọkan ti o ṣiṣẹ julọ. Yato si, o yẹ ki o ma ṣe atẹle awọn metiriki iṣẹ rẹ nigbagbogbo, gẹgẹbi oṣuwọn iyipada, CTR, ati iye owo fun iyipada. Lẹhinna, o le mọ iye ipadabọ ti iwọ yoo gba lati owo ipolowo rẹ.

O tun le lo ohun elo alagbeka lati mu awọn iyipada pọ si. Ti ọja tabi iṣẹ rẹ ba jẹ ore-alagbeka, o le ṣeto idu kekere lori awọn ẹrọ alagbeka. AdWords yoo ṣatunṣe awọn ipese laifọwọyi lati fa awọn olumulo wọnyi. Bakannaa, o le ṣeto idu rẹ si iwọn kekere fun awọn olumulo tabili tabili. Nigbamii ti alabara ti o pọju ṣabẹwo si oju opo wẹẹbu rẹ, o ṣeeṣe ki wọn ra. Nitorina, bọtini ni lati ṣatunṣe idu rẹ ati mu ipolowo ipolowo rẹ dara si!

Ọna ifijiṣẹ

Nigbati o ba ṣiṣẹ ipolongo Adwords kan, iwọ yoo ni lati yan laarin Ifijiṣẹ Boṣewa ati Ifijiṣẹ Imudara. Ifijiṣẹ Boṣewa ntan awọn iwunilori ipolowo boṣeyẹ jakejado ọjọ naa, Nigba ti Ifijiṣẹ Iyara ṣe afihan ipolowo rẹ ni igbagbogbo bi o ti ṣee titi ti isuna ojoojumọ rẹ yoo ti pari. Ni igba mejeeji, o ni ewu ko gba awọn ifihan to. Ti isuna rẹ ba kere, o le lo Ifijiṣẹ Accelerated lati ni imọ siwaju sii nipa ipo ipolowo rẹ ki o tẹ nipasẹ oṣuwọn.

Awọn ọna pupọ lo wa lati ṣe akanṣe ọna ifijiṣẹ fun ipolongo Adwords rẹ, ṣugbọn awọn aiyipada eto ni Standard. Sibẹsibẹ, ti o ba nlo ifijiṣẹ onikiakia, o le lo ojoojumọ isuna ti $10 lati ṣiṣe rẹ ipolongo. Lakoko ti aṣayan igbehin le jẹ yiyan ti o dara julọ fun awọn ti o ni awọn isuna-inawo to lopin, boṣewa ifijiṣẹ yoo na diẹ sii ni apapọ. Nitorina, o yẹ ki o loye awọn iyatọ laarin awọn meji ki o le mu iwọn isuna rẹ pọ si ni awọn ọja ti o ni ere julọ.

Lilo ifijiṣẹ isare le ma jẹ yiyan ti o dara julọ fun ipolongo isuna kekere. Lakoko ti ọna boṣewa ṣiṣẹ dara julọ fun mimu iwọn isuna ojoojumọ rẹ pọ si, onikiakia ifijiṣẹ ni o ni kan ti o ga CPC. Iṣeto ipolowo gba ọ laaye lati ṣakoso nigbati awọn ipolowo rẹ ba han ninu awọn abajade wiwa. Nipa ṣeto rẹ idu, o le ṣakoso bi igbagbogbo awọn ipolowo rẹ yoo han. Pẹlu onikiakia ifijiṣẹ, awọn ipolowo rẹ yoo han diẹ sii nigbagbogbo lakoko ọjọ, nigba ti o lọra-ikojọpọ boṣewa ifijiṣẹ han ìpolówó siwaju sii boṣeyẹ jakejado awọn ọjọ.

Ifijiṣẹ boṣewa jẹ ọna ifijiṣẹ ipolowo ti o wọpọ julọ fun awọn ipolongo wiwa. Google tun ti ṣe ifijiṣẹ isare ni aṣayan ifijiṣẹ ipolowo nikan fun awọn ipolongo Ohun tio wa. Bi ti Kẹsán 2017, Google bẹrẹ awọn ipolongo iṣikiri lati ifijiṣẹ isare si ifijiṣẹ boṣewa. Ọna yii kii yoo wa fun awọn ipolongo tuntun mọ, ṣugbọn awọn ti o wa tẹlẹ yoo yipada laifọwọyi si ifijiṣẹ boṣewa. Ọna yii da lori iṣẹ ṣiṣe ti o nireti jakejado ọjọ naa. Yoo kan awọn ipolowo rẹ’ CPC diẹ ẹ sii ju boṣewa ifijiṣẹ.

Dimegilio didara

Iwọn Didara ti ipolowo Adwords rẹ da lori awọn paati akọkọ mẹta: ipolowo ibaramu, o ti ṣe yẹ clickthrough oṣuwọn, ati iriri oju-iwe ibalẹ. O ṣe pataki lati ranti pe Iwọn Didara ti koko-ọrọ kanna ni awọn ẹgbẹ ipolowo oriṣiriṣi le yatọ, da lori ipolowo ẹda, ibalẹ iwe, ati ibi-afẹde. Oṣuwọn titẹ titẹ ti a nireti yoo ṣatunṣe bi ipolowo rẹ ti n lọ laaye. Awọn titẹ diẹ sii ti o gba, ti o dara ju.

Lati gba Iwọn Didara to gaju, lo awọn koko-ọrọ to wulo ninu ẹda ipolowo rẹ. Ẹda ipolowo idaako ti ko dara yoo funni ni imọran ti ko tọ. Rii daju pe ẹda ipolowo rẹ wa ni ayika nipasẹ awọn koko-ọrọ ti o jọmọ ati ọrọ ti o yẹ. Eyi yoo rii daju pe ipolowo rẹ yoo ṣafihan lẹgbẹẹ awọn ipolowo ti o wulo julọ. Ibaramu jẹ paati pataki ti Iwọn Didara ni Adwords. O le ṣayẹwo ẹda ipolowo rẹ nipa tite lori “Awọn ọrọ-ọrọ” apakan ni osi-ọwọ legbe ati ki o si tẹ lori “Awọn ofin wiwa” ni oke.

Iwọn Didara ipolowo rẹ ṣe pataki fun ṣiṣe ipinnu ṣiṣe ti ipolongo rẹ. Iwọn yii ṣe afihan ibaramu ti awọn ipolowo rẹ ati oju-iwe ibalẹ fun awọn oluwadi. Awọn ipolowo didara-giga ṣọ lati ni awọn jinna aṣeyọri diẹ sii ati awọn iyipada ju awọn didara kekere lọ. Dimegilio didara ko da lori ase; dipo, o da lori ibaramu ti Koko ati oju-iwe ibalẹ. Dimegilio didara ipolowo rẹ yoo wa titilai, paapaa nigba ti o ba yi rẹ idu.

Ọpọlọpọ awọn ifosiwewe lo wa ti o ni agba Dimegilio didara ti ipolongo Adwords rẹ. Iwọnyi pẹlu awọn koko-ọrọ, ipolowo, ati aaye ibi-ajo. Ibamu jẹ bọtini, nitorina rii daju pe o lo awọn koko-ọrọ ti o yẹ ninu ipolowo rẹ ati awọn oju-iwe ibalẹ. Nipa titẹle awọn imọran mẹta wọnyi, o le ṣaṣeyọri Dimegilio didara ti o dara julọ ti o ṣeeṣe fun ipolongo Adwords. Nigba ti o ba de si rẹ ipolongo, Iwọn Didara yẹ ki o jẹ giga nigbagbogbo. O le mu akoonu rẹ dara si ati iṣẹ oju-iwe ibalẹ rẹ.

Ọkan ninu awọn ohun pataki julọ lati ranti nigbati o n gbiyanju lati gbe Dimegilio didara Adwords rẹ ni lati tọju ni ọkan iṣẹ ṣiṣe itan ti akọọlẹ rẹ. Awọn dara iṣẹ itan rẹ, awọn dara rẹ ojo iwaju išẹ. Google n san ẹsan fun awọn ti o mọ ohun ti wọn nṣe ati penalizes awọn ti o tẹsiwaju lati lo awọn ilana igba atijọ. Ṣe ifọkansi fun Dimegilio Didara giga ni awọn ipolongo Adwords lati mu awọn oṣuwọn iyipada rẹ pọ si. Ipolongo rẹ ko le jẹ gbowolori pupọ lati gba awọn abajade ti o fẹ.

Awọn imọran Adwords Fun Awọn olubere

If you are new to using Adwords, this article will provide you with some useful tips and tricks to increase your success rate. Ninu nkan yii, we’ll cover Keyword research, Idiyele lori awọn koko-ọrọ ti o samisi, Dimegilio didara, and Cost per click. After reading this article, you should be able to easily create and implement your own AdWords campaign. Lẹhinna, you can begin using it to promote your business. This article is written with the novice in mind, but you can also read up on more advanced Adwords features.

Iwadi koko

If you are considering using Adwords for your online marketing strategy, keyword research is a key aspect. You must know what keywords your customers will be searching for. Keyword volume tells you the number of searches each keyword receives each month, which will help you determine which keywords to target. To use Keyword Planner, you must have an Adwords account. Once you have your account, click on “Keyword Planner” to start researching keywords.

Keyword research is vital for any successful SEO campaign. Understanding what your audience will be searching for helps you create content that will engage them. Fun apere, if your target audience is doctors, keyword research can help you find content that is relevant to these users. Your content can then be optimized to include those specific words and phrases. This will help you increase your organic traffic and increase your website’s ranking in the search engines. If your audience is interested in spine surgery, it will make sense to target this audience.

Itele, research the competition in your niche. Make sure you don’t use too competitive or broad keywords. Try to choose niches with high levels of traffic, and a good number of people will be searching for phrases that relate to your niche. Compare how your competitors rank and write for similar topics. You should use this information to refine your keyword list. And don’t forget to use quotation marks to ensure you’ve entered the correct keywords.

Idiyele lori awọn koko-ọrọ ti o samisi

Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google’s policy allowing competitors to bid on trademarked terms may have encouraged businesses to target trademarks aggressively. The case reinforced these trends by showing plaintiffs could win keyword battles with Google and limit competition. Ninu nkan yii, we’ll examine the pros and cons of bidding on trademarked keywords in Adwords.

To avoid potential legal trouble, make sure your ad is not bid on a competitor’s trademarked keywords. You could be accused of trademark infringement if you use a competitor’s trademark in your ad copy. The company that owns trademarks may report the ad to Google if they find it violates its trademark policy. Ni afikun, the ad would make it look like the competitor is using those keywords.

Sibẹsibẹ, there are ways to protect your brand name from infringement lawsuits. In the United States, Canada, and Australia, trademarks are not prohibited in Adwords. The company that owns the trademark must first submit an authorisation form to Google before it can bid on a trademarked keyword. Ni omiiran, it may be possible for you to bid on a trademarked keyword. To bid on a trademarked keyword, the website must use the corresponding URL and keyword.

Dimegilio didara

The quality score in Adwords is determined by several factors, including the expected clickthrough rate, relevance, ati iriri oju-iwe ibalẹ. The same keywords within the same ad group can have different quality scores because the creative and demographic targeting can differ. When an ad goes live, the expected clickthrough rate adjusts, and there are three statuses available to monitor its performance. To understand the nuances of this metric, consider the following examples:

The first element is the keyword group. The second element is the copy and landing page, or landing page. It is essential to follow the keyword group guidelines, as these will influence the conversion rate. Fun apere, changing the headline for Legal Claimant Services increased its conversion rate by 111.6 percent. A good ad manager knows how deep to go with each keyword group, and how to adjust these to improve the overall quality score.

Google’s quality score is a complex calculation that affects your ad’s placement and pricing. Because the algorithm is secret, PPC companies will only provide general tips on how to improve your score. Sibẹsibẹ, knowing the exact factor used to calculate the score is key to getting better results, such as improved placement and lower cost per click. The quality score for Adwords is determined by a variety of factors, and there’s no one answer for it. Sibẹsibẹ, if you’re willing to invest time and effort into improving it, you can boost your ad’s quality score and make it more effective.

Iye owo fun titẹ

Using the correct CPC for your ad campaign is critical to ensuring you maximize your ROI. Ad campaigns with low bids rarely convert, while high bids can lead to missed leads and sales opportunities. A key thing to keep in mind is that your max cost per click (CPC) is not the actual price that you will pay. Many advertisers pay only the minimum amount needed to clear Ad Rank thresholds or beat a competitor below them.

CPCs vary widely between industries. In the display network, fun apere, the average CPC is under $1. CPCs for ads in the search network are often much higher. As a result, it is important to determine ROI and how much you can afford to spend per click. Google AdWords is the largest paid search platform in the world. But what does a CPC mean to your business?

The cost per click for Adwords varies from $1 si $2 depending on several factors. Keywords that are expensive tend to be in more competitive niches, resulting in higher CPCs. Sibẹsibẹ, if you have a strong product or service that will sell at a high price, you can spend upwards of $50 per click on Google Ads. Many advertisers can spend as much as $50 million a year on paid search.

Pipin igbeyewo ipolowo

If you’ve ever wondered whether your ads are getting the desired conversions, then split testing is a great way to find out. Split testing ads in Adwords allows you to compare two or more ads side by side to see which one performs better. You should be careful, tilẹ, as it’s not always easy to determine a difference between two versions of the same ad. The key is to use statistically significant differences when running a split test.

Before performing split tests, make sure to make sure your landing page doesn’t change. If you’ve changed the landing page in the past, you may not realize that the ad’s copy landed on a different page. Changing the page can make it difficult to track conversions. Sibẹsibẹ, you can use different display URLs. While this option can be useful, it’s important to use the same landing page with all ad variants.

The split-testing interface in Google’s Adwords program doubles as an analysis center. It displays clicks, impressions, CTR, and average cost-per-click. You can also see the clickable results and the old ads. Awọn “Apply Variation” button allows you to choose which version of an ad is most effective. By comparing the two ads side by side, you can determine which one gets the best conversion rate.

Iye owo fun iyipada

Iye owo fun iyipada, tabi CPC, is one of the most important metrics to monitor when running an AdWords campaign. Whether a visitor purchases your product, signs up for your newsletter, or completes a form, this metric reflects the success of your ad campaign. Cost per conversion allows you to compare your current and target costs, so that you can better focus your advertising strategy. It’s important to note that CPC can vary greatly depending on the size of your website, but it is a good starting point to determine what your conversion rate is.

The cost per conversion is often calculated using a formula that divides the cost by the number of “hard” conversions, which are those that lead to a purchase. While cost per conversion is important, it is not necessarily equivalent to the price of a conversion. Fun apere, not all clicks are eligible for conversion tracking reporting, so it’s not always possible to calculate the cost per conversion based on that number. Ni afikun, conversion tracking reporting interfaces display the numbers in a different way than the cost column.

Google Analytics allows you to analyze your campaign’s performance at various hours of the day. You can also determine which time slots produce the most conversions. By studying conversion rates during certain times of the day, you can tailor your ad schedule for optimal performance. If you want to run an ad only during specific times, set it to run from Monday to Wednesday. Ni ọna yi, you’ll know exactly when to bid and when to drop keyword bids.

Bii o ṣe le Lo Daakọ ati Lẹẹ mọ ni Adwords

Lilo ẹda kan ati ohun elo lẹẹmọ ni AdWords le ṣe iranlọwọ fun ọ lati yi tabi ṣẹda awọn ipolowo rẹ. O le yi ẹda rẹ pada ati akọle tabi lo awọn mejeeji. Ṣe afiwe awọn ẹya oriṣiriṣi lati pinnu eyi ti o ṣiṣẹ dara julọ. Eyi le wulo paapaa nigbati isuna ipolowo rẹ ba pọ. O tun ṣe iranlọwọ fun ọ lati kọ ẹkọ bi o ṣe le lo awọn koko-ọrọ odi ati tun-fojusi awọn ipolowo rẹ. O le lo ẹda naa ati ẹya lẹẹmọ lati ṣe afiwe awọn ipolowo rẹ ati ṣe awọn ayipada bi o ṣe nilo.

Adwords jẹ titaja ifiwe kan

Iṣowo dola kazillion ti Google jẹ agbateru nipasẹ Ipolowo Iwadi ati Awọn ere Ipolowo Ifihan. Awọn olumulo rẹ n dije fun nkan kan ti paii yii ati pe o ṣe pataki fun awọn olupolowo lati mọ pe ala-ilẹ ifigagbaga ni titaja Adwords jẹ agbara.. Pẹlu awọn miliọnu awọn iṣowo ti n dije fun Koko-ọrọ kanna, ipolongo rẹ ko le ṣeto ati gbagbe. O nilo lati ṣe atẹle ijabọ ati ṣatunṣe awọn idu rẹ lojoojumọ, ati pe o gbọdọ wa ni imurasilẹ lati ṣe deede si iyipada.

Adwords’ Ijabọ Awọn oye titaja n pese akopọ ti awọn oludije rẹ. Lilo awọn irinṣẹ ati awọn ilana wọnyi, sawy e-commerce ataja le ṣe awọn ipolongo wọn munadoko diẹ sii. Jubẹlọ, gbogbo iṣowo soobu ni awọn abanidije. Awọn olutaja orogun wọnyi le ni agba awọn abajade ti awọn ipolongo Ohun tio wa Google rẹ. Ninu ijabọ Awọn imọran titaja, o le rii iru awọn oludije ti o ni ipa awọn abajade ti ipolongo rẹ. O tun le fun ọ ni iwoye ti awọn oludije rẹ’ išẹ lodi si ara rẹ.

Ipo akọkọ ninu eto AdWords ti wa ni ipo nipasẹ ipolowo ipo-giga. Gbigba aaye yii kii ṣe ọrọ kan ti jijẹ idu rẹ, o gba pupọ diẹ sii ju iyẹn lọ. Olupolowo kọọkan pẹlu ibaramu ọrọ-ọrọ ni a fi sinu titaja laifọwọyi, ati ipolowo ti o ga julọ yoo han ni oke ti atokọ naa. Iwọn didara ati idiyele ti o pọju pinnu ipo ipolowo ni titaja.

O nfun tun-afojusun

Tun-afojusun jẹ ilana titaja ti o lagbara ti o ṣe iranlọwọ fun awọn olupolowo mu ROI ti awọn ipolowo ipolowo wọn pọ si. Titun-tita gba awọn olupolowo laaye lati ṣẹda awọn olugbo ti oye, ti o jẹ ti eniyan ti o ni iru awọn iwa Intanẹẹti, rira isesi, ati lilọ kiri ayelujara lọrun, bi ti tẹlẹ onibara. Awọn olugbo ti o jọra wọnyi jẹ pipe fun titari eniyan si ọna titaja rẹ ati jijẹ ROI ti awọn ipolongo ipolowo rẹ. Remarketing jẹ ẹya ailopin orisun ti titun nyorisi ti o le mu rẹ ROI lori rẹ ipolongo ipolongo.

O nfun awọn koko-ọrọ odi

Lilo awọn anfani taabu ni Adwords lati wa awọn koko-ọrọ tuntun jẹ ọna nla lati lo awọn koko-ọrọ odi ni irinṣẹ Adwords. Awọn aba wọnyi jẹ adaṣe, ṣugbọn o tun dara julọ lati ṣe iṣeduro diẹ ṣaaju ki o to gbẹkẹle wọn. O le wo iru awọn koko-ọrọ ti o ni ibatan si Koko akọkọ rẹ tabi awọn wo ni awọn itumọ ọrọ-ọrọ. O le ṣafikun awọn koko-ọrọ wọnyi si eyikeyi ipolongo tabi ẹgbẹ ipolowo lẹhinna ṣe atẹle iṣẹ wọn.

Awọn koko-ọrọ odi ṣe iranlọwọ fun ọ ni idojukọ ipolongo rẹ lori awọn ọja tabi awọn iṣẹ ti o ni ere diẹ sii. Fun apere, olutọpa kan ni Las Vegas le ma gba owo ti n wọle to ti n ṣatunṣe faucet ti n jo bi yoo ṣe tun awọn paipu bàbà ṣe lakoko awọn iṣẹ akanṣe atunṣe ile.. Lilo awọn koko-ọrọ odi jẹ ki o dojukọ isuna rẹ lori awọn iṣẹ ti o ni ROI ti o ga julọ. O le fẹ yago fun lilo awọn koko-ọrọ odi fun awọn iṣẹ iwẹ. Ṣugbọn ti o ba fẹ mu ROI rẹ pọ si, Awọn koko-ọrọ odi jẹ apakan pataki ti ilana ipolowo.

Awọn koko-ọrọ odi tun le ṣe alekun Iwọn Didara rẹ. Nipa fifihan awọn ipolowo rẹ fun awọn koko-ọrọ ti o ṣe pataki si awọn ọja rẹ, o le mu CTR rẹ dara si (tẹ nipasẹ oṣuwọn). Eyi tumọ si pe o le gba ipo ti o dara julọ fun ipolowo rẹ ni idiyele kekere fun titẹ. O le wo awọn koko-ọrọ odi diẹ sii lori ijabọ awọn ofin wiwa rẹ. Wọn jẹ diẹ sii ju awọn koko-ọrọ lọ! Kan rii daju pe o ṣafikun wọn si awọn ipolongo ipolowo rẹ ati pe iwọ yoo rii iyatọ iyalẹnu ninu awọn abajade rẹ.

Lati gba pupọ julọ ninu awọn koko-ọrọ odi ni Adwords, o gbọdọ kọkọ mọ kini awọn koko-ọrọ ifọkansi rẹ jẹ. Eyi ṣe pataki nitori awọn oludije’ awọn ọja le ni iru awọn ọrọ wiwa. Ni ọna yi, o le ṣatunṣe awọn koko-ọrọ rẹ ki o ṣe ibaraẹnisọrọ pẹlu awọn eniyan ti o yẹ diẹ sii. Lẹhinna, o le ṣafikun awọn koko-ọrọ odi fun awọn koko-ọrọ yẹn ti awọn oludije rẹ nlo. Iyẹn ni ọna ti o dara julọ lati mu iwọn iyipada rẹ pọ si. Iwọ yoo yà ọ ni iye eniyan diẹ sii ti o le de ọdọ nipa fifi awọn koko-ọrọ wọnyi kun si awọn ipolongo ipolowo rẹ.

Awọn koko-ọrọ odi jẹ iwulo fun awọn alabara lọpọlọpọ ni inaro kanna. Ṣafikun awọn koko-ọrọ odi yoo ṣe idiwọ ipolowo rẹ lati han nigbati ibeere wiwa ba ni ninu “Chicago” tabi iru awọn gbolohun ọrọ. Ranti, sibẹsibẹ, pe o yẹ ki o yan awọn koko-ọrọ odi ni pẹkipẹki. Wọn ko yẹ ki o ni lqkan awọn koko-ọrọ ifọkansi rẹ. Ti wọn ba ṣe ni lqkan, wọn kii yoo ṣe afihan, nitorinaa o gbọdọ rii daju pe o yan awọn koko-ọrọ odi pẹlu ọgbọn. Nitorina, ṣaaju fifi awọn koko-ọrọ odi kun, rii daju pe o mọ ohun ti o n wa.