Uzenza njani iintengiso zakho zikaGoogle?

Kukho iimetriki ezininzi, apho abathengisi kufuneka bagxininise kwi-ROI eyomeleleyo kumaphulo abo. Ireyithi yokucofa ibaluleke kakhulu kwaye ichaza ipesenti yabasebenzisi, ngubani ocofa intengiso, ukuba oku kunikezelwe, ngokusekelwe kwiziphumo zombuzo wophendlo. Ukuba iintengiso zakho azibhalwanga kakuhle, Izinga lokucofa kwakho lichaphazela umgangatho wakho wamanqaku, Uluhlu lwentengiso yakho, ixabiso ngonqakrazo kunye nexabiso ukuguqulwa.

Iziseko zeKopi yeentengiso zikaGoogle

Iintengiso zikaGoogle ezisebenzayo zinezinto ezintathu ezifanayo:

• Iimpawu
• Iinkonzo
• Ukubizelwa kwisenzo

Iimpawu

Ngokuzimeleyo, nokuba imveliso okanye inkampani iyonke yenziwe ifumaneke kubasebenzisi, Iintengiso zakho kufuneka ziqaqambise iimpawu zentengiso yakho.

Iinkonzo

Xa uhambisa izibonelelo zenkonzo yakho okanye iimveliso, khumbula ukuba, ukucacisa, yintoni efanelekileyo kuwe kunye nendlela onokunceda ngayo abathengi bakho.

Bizela esenzweni

Umnxeba kwisenzo seentengiso yindawo, apho ukhuthaza umsebenzisi, into yokwenza kamva, ukucofa kwintengiso. Isenzo sixhomekeke kuyo, into ofuna ukuba iindwendwe zakho zenze. Zama, bandakanya ulwimi olucengayo kubizo lwakho lwesenzo.

Ukulungisa iintengiso zakho zePPC

Kukho malunga neendlela ezininzi, ukubhala intengiso kaGoogle, njengenani leemveliso ezithengiswayo, kodwa iingcali ezininzi ziyavumelana noko, ukuba baqonde, Indlela yokulungelelanisa iintengiso zokukhangela ezihlawulweyo ukuba zibe mnandi kangangoko.

Sebenzisa izenzi ezisebenzayo kwiintengiso zakho

Utshintsho oluncinci lunokuphucula kakhulu ukusebenza kweentengiso zakho zikaGoogle. Enye into enokwenzeka, yenza iintengiso ezinyanzelisayo, iqulathe kuyo, ukusebenzisa izenzi ezisebenzayo.

Izenzi ezisebenzayo azibukeki nje zidlamkile, kodwa ingasebenza njengobizo lwesenzo ngokuzifihla. Xa ubhala iintengiso zakho zikaGoogle, yiba nomfanekiso wakho, ukuba abathengi bakho abanokuthi bathini okanye banokulindela ntoni.

Kuphephe ukuphindaphinda

Uninzi lwabathengisi bacinga njalo, ukuba ukwenza iintengiso ezinyanzelisayo zePPC kulula. Nangona kunjalo, uGoogle unyanzelisa umda wokubala abalinganiswa abacela umngeni, onokuyisebenzisa kwikopi yakho yentengiso, kwaye inciphisa ubuchule obulula xa ubhala ikopi yentengiso kaGoogle.

Ungazibandakanya njani iifowuni ezingaqhelekanga kwisenzo kwiintengiso zakho zePPC?

• Gxininisa ubungqina bakho obanelisayo
• Cacisa malunga nokonga imali yakho
• Ukunyanzelisa amaqela anomdla, ukusebenzisa intelekelelo yabo
• Cula iingoma zakho ngabathengi abonelisekileyo
• Khonza umnikelo webhonasi
• Khupha ukungabi namonde kwabo
• Sebenzisa iimvakalelo zakho

Ukuphuculwa kombhalo wentengiso

Unokwenza okuninzi ngakumbi, kunokuba ulindele, ukuphucula iintengiso zakho kwaye ufezekise iireyithi zokucofa ngaphezulu komndilili. Sukulibala, ukusebenzisa onke amathuba kunye neenjongo ezikhoyo kuwe:

• Sebenzisa izandiso zentengiso ezininzi kangangoko
• Faka igama elingundoqo elidlamkileyo
• Bhala iintengiso ezivuselela iimvakalelo
• Khangela i-AdWords jackpot