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IGoogle AdWords sisixhobo se-intanethi esivela kuGoogle, ekuvumela ukuba ukhuthaze iinkonzo ezahlukeneyo kunye neemveliso kwimarike ye-intanethi, ukuqhuba itrafikhi engakumbi kwindawo yakho. Iziphumo zophendlo ziziphumo ezineenkcukacha, esazisa malunga nomndilili wokukhangela indawo ethile ngexesha elibalulekileyo lexesha. Iingcali zentengiso yedijithali zisebenzisa iGoogle AdWords, ukubeka iiwebhusayithi zabo ngokusebenzisa amagama angundoqo kwiprojekthi ethile. Iziphakamiso ezibonelelwe ngeentengiso zeGoogle kunye nenani lophando olwenziweyo, kunye ne-AdWords, liya kukwazisa malunga noku, izakuthatha ixesha elingakanani, ude uvele phezulu kwiziphumo zophendlo. I-Google AdWords sisicwangciso esikhulu sokuthengisa. Ii-AdWords zikaGoogle zibonelela ngeenkonzo zentengiso ezigxile phantsi kwemodeli yokuhlawula ngocofa (PPC). Le nkonzo ixhasa kakhulu kumashishini e-intanethi, apho uGoogle esika isixa esithile ngokucofa umthengi ngamnye, ukutyelela iwebhusayithi yabo nge-injini yokukhangela kaGoogle.
Inkqubo yeAdWords kaGoogle ibandakanya indawo yalapha, ukufikelela kwisizwe nakwamanye amazwe, ebonelelwa ngekopi yentengiso ebhalwe kakuhle. UGoogle ubonisa iintengiso ngendlela yokubhaliweyo, imifanekiso kunye neesampuli zevidiyo. I-Google AdWords liqonga eliphambili lentengiso ye-intanethi kwaye libonelela ngesiseko, ukubanceda, Ukuqonda ingcamango yokwakha isazisi kunye nokuthengiswa kwedijithali.
ULUHLU KU-GOOGLE UKUTHENGA – Ukuthenga kuGoogle ikakhulu liqonga lePPC elihlawulwayo, kodwa unokufumana ukuhamba kwetrafikhi simahla apho. Emva kokusungula iqonga lokuthenga, uGoogle wavala uninzi lwezinye iiwebhusayithi kwi-injini yokukhangela. Ungaqala iphulo lakho lentengiso, ngokulungiselela nokuqonda iintengiso zokuthenga, zeziphi iimveliso ezifumana olona nqakrazo kakhulu kwaye ziguqulwa kakhulu.
NGCONO UKUFUMANA UMTHENGI – Xa kuziwa kumajelo okufumana abasebenzisi, ngumthengi omtsha, othenga kwiwebhusayithi yakho, lixabiseke ngaphezu kwento ephindaphindwayo. Ukunyaniseka kubaluleke kakhulu kwaye kufuneka unakekele kakuhle abathengi bakho abakhoyo. Xa sele uyazi, yimalini onokuyenza ngexesha elide kumsebenzisi wakho othembekileyo, ungalungisa isixa, ukuba ukulungele ukuhlawula, ukufumana umthengi omtsha njengomthengi omdala.
GCINA USHWANKATHELO LWENXOXO NGE-INTANETHI – Kulula ukulibala, ukuba uninzi lweenkampani zisasebenza ngaphandle kweintanethi, yiyo loo nto iifowuni zeZoom kunye nokuthenga kwi-Intanethi ayilulo ukhetho olusebenzayo apho, ukusebenza. Nangona kunjalo, amanyathelo okulandela umkhondo we-offline akasoloko eqwalaselwa. UGoogle ubonisa iintengiso, eyayanyaniswa neshishini ngokobukho balo kwi-intanethi kufutshane nendawo yangoku yomsebenzisi.
UGoogle uhlala ezama, yazisa imisebenzi emitsha, ukuvavanya nokukhuthaza ukufikelela kwenkampani. Isitshixo kwiakhawunti yeentengiso zikaGoogle kuvavanyo oluqhelekileyo nolusebenzayo. Nje ukuba iimpawu zifikelele kubaphulaphuli abaninzi, ulungiselelwe ngokupheleleyo kwaye ufikelele kwizikhundla eziphezulu kwiinjini zokukhangela.
