Yintoni encedayo ekufezekiseni ulwazi lophawu kwiintengiso zikaGoogle?

Kukho iinketho ezininzi kwiGoogle AdWords yokujolisa. Ukujoliswa kobudlelwane yenye yezona ndlela zibalulekileyo, ukufumana ulwazi ngebhrendi ngeentengiso zikaGoogle. Ukujolisa yenye yeendlela ezilungileyo, ukuzuza ulwazi oluluqilima lophawu, kwaye uya kufumana isixa esaneleyo sokungaziwa, into eyaneleyo, ukwazisa ibhrendi kwinkampani yakho, jonga imveliso okanye iinkonzo zakho. Ukuba unophawu olutsha okanye olukhoyo, udinga uphando olubanzi lwegama elingundoqo, ukufikelela ngcono kubaphulaphuli ekujoliswe kubo. UGoogle uyiguqule injongo yakhe kule minyaka, oko kuthetha ______________, ukuba unganqanda iqela lakho ekujoliswe kulo ngenani lezicwangciso:

• UkuJonga igama elingundoqo: Unokujolisa kumaphepha ewebhu kwiiwebhusayithi ezinkulu ngamagama angundoqo owakhethayo.

• Imixholo-UkuJonga: Kulula, Iiwebhusayithi ekujoliswe kuzo ngokusekwe kwisihloko somxholo wazo.

• Ukubekwa-Ukujolisa: Iiwebhusayithi ekujoliswe kuzo zinokwenzeka ngelixa uhlala unomdla kubaphulaphuli ojolise kubo.

• amaqela ekujoliswe kuwo anomdla ofanayo: Finyelela kubasebenzisi, ababonise umdla kwizihloko okanye iimveliso ezithile.

• amaqela ekujoliswe kuwo kwimarike: Thetha nabanokuba ngabathengi bakho, abakhangela ngenkuthalo iimveliso okanye iinkonzo, ezihambelana nebrand yakho.

• indawo kunye nolwimi: Inokwenzeka, Iilwimi kunye namazwe athile, ukujongana neendawo okanye izixeko.

• Isixhobo sijolise: Unokukhetha uhlobo lwesixhobo, ofuna abasebenzisi bakho babone ngeentengiso zakho zokubonisa.

• ukujoliswa kwabantu: I-AdWords zikaGoogle zivumela ukujolisa kubasebenzisi ngokwesini kunye nobudala.

Le ndlela yokwenza izinto ibandakanya izinto ezintathu.

1. Okokuqala, yazisa uphawu lwakho kubaphulaphuli abaninzi kwaye emva koko ibanike umxholo, abanento exabisekileyo abanokuyinikela.

2. Okwesibini kubonisa ukuthengiswa kwakhona, ukuba babone intengiso yakho, ukuba basebenzisa i-intanethi ixesha elide kwaye ikhalisa intsimbi malunga nophawu lwakho kangangexesha elithile.

3. Xa kuziwa kwiGoogle AdWords, siyayixabisa, ukuthengisa iimveliso okanye iinkonzo ezifanelekileyo. Injongo yokuthenga emva kokukhangela kukaGoogle iphezulu kunezinye imidiya yePPC kwaye ufuna ukwenza uninzi lwayo, ngokwandisa iintengiso.

Ukuthengisa iimveliso akusona sizathu, kutheni ufuna ukuthengisa ngeGoogle AdWords. Kukho amaxesha amaninzi, apho injongo yakho ikhoyo, ukwandisa ulwazi lwebrendi kwaye uqokelele izikhokelo zenkqubo yokuthenga. Iintengiso zikaGoogle azenzelwanga nje ukuhlaziya iimveliso- kunye namaphepha enkonzo. Ungakhetha enye okanye zombini zomboniso- kwaye usebenzise iinethiwekhi zokukhangela, ukwakha ulwazi lwebrendi kwaye ufumane izikhokelo ezininzi.