Ithegi: Iingcebiso zeNtengiso zikaGoogle

Kukho iindlela ezintathu zokusebenzisa i-Adwords kwishishini lakho le-SaaS. Ezi ndlela zibizwa ngokuba yiNdleko ngokucofa (CPC) intengiso, Uphando lwamagama angundoqo, kunye nebhidi. Ukuba ufuna ukubona iziphumo ezikhawulezayo, kufuneka uqinisekise ukuba uhlawulela umgangatho wetrafikhi. Ukusebenzisa le ndlela kuya kuqinisekisa ukuba uhlawulela unqakrazo oluya kuguqulwa lube lukhokelo. Ukuze uqalise, kufuneka uqokelele ulwazi oluninzi kangangoko. Eli nqaku liza kuchaza ukubaluleka kophando lwegama elingundoqo kunye nendlela yokwandisa ibhidi yakho.

Iindleko ngokucofa (CPC) intengiso

Iindleko ngokucofa okanye iCPC lixabiso elihlawulwa ngabathengisi ngalo lonke ixesha umntu ecofa intengiso yakhe. Ii-CPC zikholisa ukuba phezulu kumashishini anamazinga aphezulu okuguqulwa kunye nabathengisi abakhuphisanayo. Ngelixa kukho iindlela zokuthoba iCPC yakho, akukho ndlela iqinisekileyo yokunciphisa ngokupheleleyo. Nazi ezinye izinto ekufuneka uzigcine engqondweni xa ulungiselela ii-CPCs zakho. Ekuqaleni, qwalasela indlela efanelekileyo ngayo indawo yakho kwimarike ekujoliswe kuyo. Ukuba iwebhusayithi yakho ayihambelani nabaphulaphuli ojolise kubo, iCPC yakho inokuba phezulu kakhulu.

Isibini, uqonde umahluko phakathi kwexabiso elithe tyaba kunye nexabiso elisekelwe kwixabiso lokucofa. I-CPC enezinga elicaba kulula ukuyilandela kune-CPC esekwe kwibhidi. Ii-CPC ezisekelwe kwiibhidi azibizi kakhulu, kodwa abakajoliswanga kangako. Ngaphezu koko, abathengisi kufuneka baqwalasele ixabiso elinokubakho lokucofa kumthombo onikiweyo. I-CPC ephezulu ayinakuguqulela kwingeniso ephezulu.

I-invoyisi ye-CPC nayo inomngcipheko wokusetyenziswa gwenxa. Abasebenzisi banokucofa kwiintengiso ngempazamo. Oku kunokubiza umthengisi isixa esibalulekileyo semali. Nangona kunjalo, UGoogle uzama ukucutha ukusetyenziswa kakubi ngokungahlawulisi ucofa olungasebenziyo. Nangona kungenakwenzeka ukulawula unqakrazo ngalunye, ungathethathethana ngexabiso eliphantsi. Ngethuba nje uzimisele ukusayina isivumelwano sexesha elide kunye nomshicileli, ungadla ngokuthethathethana ngexabiso eliphantsi.

Kwihlabathi lentengiso ehlawulwayo, ixabiso lentengiso ngumba obalulekileyo. Ngexabiso elifanelekileyo ngokucofa, ungayandisa imbuyekezo yakho kwinkcitho yentengiso. Iintengiso zeCPC sisixhobo esinamandla kumashishini amaninzi, ngoko ukuqonda ukuba uhlawula malini ngokuchofoza kunokuphucula ukuthengisa kwakho. Kwaye okoko nje usazi ukuba abaphulaphuli bakho bajonge ntoni, iyakusebenzela. Yiyo loo nto kubaluleke kakhulu ukuba wazi ngeCPC yakho.

Uphando lwamagama angundoqo

Injini yokukhangela yokusebenzela (SEO) ubugcisa bokukhetha amagama angundoqo afanelekileyo kunye nezihloko zomxholo ukubeka kwi-SERPs. Xa yenziwe ngokuchanekileyo, uphando oluchanekileyo lwegama elingundoqo lunceda ukunyusa i-traffic ye-organic kunye nokwazisa nge-brand. Uphando lwegama elingundoqo yinkqubo ekhethekileyo eyenziwa ngabathengisi ukuchonga ukuba yeyiphi ibinzana kunye namagama abasebenzisi abanokuthi bakhangele. Emva kokuba unamagama angundoqo afanelekileyo, unokubeka phambili isicwangciso sakho kwaye wenze umxholo ojolise kwaba basebenzisi. Uphando lwegama elingundoqo lunceda ukuphucula umgangatho wendawo yakho kwiinjini zokukhangela, nto leyo eya kuqhuba itrafikhi ekujoliswe kuyo.

Phambi kokuqalisa iphulo, uphando lwegama elingundoqo lubalulekile. Ngokuchonga amagama angundoqo anenzuzo kunye nenjongo yokukhangela, unokucwangcisa eyona mikhankaso yentengiso ingcono. Ngelixa ukhetha amagama angundoqo kunye namaqela eentengiso, qwalasela iinjongo zakho kunye nohlahlo lwabiwo-mali lwakho. Unokunciphisa ugxininiso lwakho kwaye ugcine imali ngokujolisa kuphela amagama angundoqo afanelekileyo. Khumbula, ufuna ukwenza uluvo oluhlala luhleli kubantu abajonga ngenkuthalo imveliso okanye inkonzo yakho. Kungcono ukusebenzisa ngaphezu kwegama elinye elingundoqo, nangona.

Kukho iindlela ezininzi zokwenza uphando lwegama elingundoqo. Injongo ephambili kukuthatha ingcamango kwaye uchonge awona magama angundoqo. La magama angundoqo abekwe ngokulandelelana kwexabiso lawo kunye namandla okuvelisa i-traffic. Nje ukuba uyenzile le nto, ungadlulela kwinyathelo elilandelayo – umxholo wokubhala obonelela ngexabiso kwiindwendwe. Kufuneka usoloko ubhala ngendlela ofuna ukubhalwa ngayo. Emveni kwakho konke, abaphulaphuli bakho ojolise kubo kusenokwenzeka ukuba babe nemibuzo efanayo kwabo ubhekisa kubo.

Ngelixa uphando lwegama elingundoqo le-Adwords liyinxalenye ebalulekileyo yaso nasiphi na isicwangciso sokuthengisa, ikwangumba obalulekileyo wephulo eliyimpumelelo. Ukuba uphando lwakho alwenziwanga kakuhle, uya kugqiba ukuchitha imali eninzi kwi-PPC kwaye uphoswe kwiintengiso. Kodwa kubalulekile ukugcina engqondweni ukuba uphando lwegama elingundoqo luthatha ixesha kunye nomzamo. Ukuba yenziwe ngokuchanekileyo, uya kuba nephulo lentengiso eliya kuba yimpumelelo!

Ukubhida

Kukho iingcebiso ezimbalwa omele uzigcine engqondweni xa ubhida kwi-Adwords. Eyokuqala kukugcina ibhajethi yakho ikuPS200 ngenyanga. Nangona kunjalo, le mali ingahluka ngokuxhomekeka kwi-niche yakho kunye nomthamo we-traffic website oyilindele ngenyanga. Nje ukuba ugqibe uhlahlo lwabiwo-mali lwakho lwenyanga, yahlule ngamashumi amathathu ukuze ufumane umbono wohlahlo lwabiwo-mali lwakho lwemihla ngemihla. Nje ukuba usete ibhajethi yakho yemihla ngemihla, inyathelo elilandelayo kukugqiba ukuba yimalini ekufuneka uyibhide ngosuku ngalunye. Inkqubo yebhidi kaGoogle isebenza ngokulawula ezona bhidi ziphezulu neziphantsi kusetyenziswa ubuninzi bemetric yeCPC. Ukuba awuqinisekanga malunga neendleko ezifanelekileyo ngokucofa kwishishini lakho, sebenzisa isixhobo sokubikezela i-Adwords.

Ngelixa ukubhida kwi-Adwords kunokubonakala ngathi ngumbono olungileyo, kukho izinto ezingeloncedo kakhulu ekukhuphisaneni neenkampani ezinkulu. Ukuba uneshishini elincinci, Ibhajethi yakho yentengiso ayiphantse ibe nkulu njengeyenkampani yesizwe, ngoko ungalindeli ukuba ube nohlahlo lwabiwo-mali olufanayo ukuze ukhuphisane nabo. Nokuba unako ukuthenga ibhidi ephezulu, amathuba akho okufumana imbuyekezo kutyalo-mali (I-ROI) ukusuka kwiphulo lakho le-Adwords liphantsi.

Ukuba abantu okhuphisana nabo basebenzisa igama lebrand yakho kwiintengiso zabo, qiniseka ukuba usebenzisa ikopi yentengiso eyahlukileyo. Ukuba ubhida ngokwemiqathango yokhuphiswano lwakho, usemngciphekweni wokuvalwa kuGoogle. Isizathu silula: abantu okhuphisana nabo banokubhida ngokwemiqathango yakho, nto leyo eya kubangela ukuba amanqaku asezantsi akumgangatho kunye neendleko-ngokucofa. Ukongeza, ukuba umntu okhuphisana naye ubhida ngokwemiqathango yakho, unokuba uchitha imali yakho kwiqela lekopi yentengiso engenanto yakwenza negama lebhrendi yakho.

Inqaku lomgangatho

Amanqaku asemgangathweni kwi-Adwords yinto ebalulekileyo xa kuziwa ekufumaneni indawo engcono kakhulu yeentengiso zakho. Kubalulekile ukubeka iliso kwiNqaku lakho loMgangatho kwaye uguqule iintengiso zakho ngokufanelekileyo. Ukuba uqaphela ukuba iCTR yakho iphantsi kakhulu, emva koko kufuneka unqumame iintengiso zakho kwaye utshintshe amagama angundoqo kwenye into. Amanqaku akho oMgangatho aya kubonisa imizamo yakho ekuhambeni kwexesha, ngoko ke kufuneka wenze konke onako ukuwandisa. Nangona kunjalo, iNqaku loMgangatho kwi-Adwords ayikho isayensi. Inokuhlolwa ngokuchanekileyo kuphela xa une-traffic eyaneleyo kunye nedatha ukugqiba ukuba yintoni umgangatho womgangatho kufuneka ube.

Amanqaku asemgangathweni kwi-Adwords anqunywe zizinto ezintathu: ireyithi yokucofa, ukusebenza kwentengiso, kunye nempumelelo yephulo. Ireyithi yokucofa ihambelana ngokuthe ngqo nenqaku lakho lomgangatho, ngoko ke ukuphucula umgangatho wakho wamanqaku kunokuphucula ukusebenza kwentengiso yakho. Iintengiso ezisebenza kakubi ziya kuchitha uhlahlo lwabiwo-mali lwakho kwaye zingahambelani nabaphulaphuli ojolise kubo. Amanqaku akumgangatho ophezulu sisiseko sephulo eliyimpumelelo le-AdWords.

Amaqela egama elingundoqo anokuba banzi kakhulu kwintengiso yakho, ebangela ukuba ingahoywa ziindwendwe. Sebenzisa amagama angundoqo ekujoliswe kuwo kwiphulo lakho lentengiso. Amanqaku aphezulu oMgangatho aya kuthetha ukuba iintengiso zakho ziya kufumana ingqalelo engakumbi kwaye zifaneleke ngakumbi kwinjongo yokukhangela abaphulaphuli. Kwakhona, cinga ngokusebenzisa amaphepha okumisa anemifanekiso yabantu abadala. Uvavanyo lubalulekile, kunye nokudala iintengiso ezininzi ezahlukeneyo kuya kukunceda ukuba ukhulise amava akho ephepha lokufika.

Ukuphucula umgangatho wakho wamanqaku, kufuneka udale indibaniselwano elungileyo yamagama angundoqo kunye neentengiso. Amagama angundoqo angasebenzi kakuhle kufuneka abhekiswe kwiphepha lokufika elisemgangathweni okanye aya kuthotywa. Ngokwenza oku, ungaphucula umgangatho wakho wamanqaku kwaye ufumane ixabiso eliphantsi-ngonqakrazo ngalunye (CPC).

Ukujolisa kwakhona

Usenokuba uqhelene nesakhono sokuphinda sijongise kuGoogle, kodwa awuqinisekanga ukuba yintoni kanye kanye. I-Adwords retargeting ikuvumela ukuba ufikelele kubasebenzisi kwezinye iiwebhusayithi kunye namaqonga. Ikwakuvumela ukuba ubeke imigaqo yokuba ubongeza bani kubaphulaphuli bakho. Ngokwahlula iindwendwe kwindawo yakho, ungajolisa kwimizamo yakho yokuthengisa kwakhona. Okukhona uchaneke ngakumbi malunga nokuba ngubani obona iintengiso zakho, kokukhona ukubuyisela kwakho ukubuyisela kuya kusebenza ngakumbi.

Zininzi izibonelelo zokuphinda uqalise ngeAdwords, kwaye enye yezona zinto zisebenzayo kukukwazi ukubonisa abantu iintengiso ngokusekelwe kwimisebenzi yabo yangaphambili ye-intanethi. Ukongeza ekuboniseni intengiso yakho ngokusekelwe kwiimveliso abasanda kuzijonga, Iintengiso zikaGoogle zinokubonisa iintengiso kwabo bashiye ibhaskithi yabo yokuthenga okanye bachithe ixesha elininzi bejonga imveliso yakho. Nangona kunjalo, kubalulekile ukuba uqaphele ukuba ukubuyisela kwakhona nge-Adwords akusiyo yabaqalayo. Inokuba lukhetho olukhulu kumashishini anebhajethi encinci.

Ukubuyisela kwakhona nge-Adwords kunokuba yindlela esebenzayo yokubandakanya abathengi abakhoyo kunye nokufumana abatsha. IGoogle Adwords ikuvumela ukuba ubeke iithegi zeSikripthi kwiwebhusayithi yakho, ukuqinisekisa ukuba abantu abakhe bandwendwela indawo yakho ngaphambili baya kuzibona iintengiso zakho kwakhona. Ukubuyisela kwakhona nge-Adwords kungasetyenziswa kuwo wonke amaziko eendaba ezentlalo, njengoFacebook. Inokusebenza kakhulu ukufikelela kubathengi abatsha kunye nokwandisa ukuthengisa. Nangona kunjalo, Kubalulekile ukuqaphela ukuba umgaqo-nkqubo kaGoogle uyakwalela ukusetyenziswa kolwazi olunokuchonga umntu kwintengiso ekujoliswe kuyo..

Ukubuyisela kwakhona ngeentengiso yindlela esebenzayo yokujolisa abathengi abanokubakho emva kokuba beshiyile indawo yakho. Ngokulandela iikuki zezi ndwendwe, intengiso yakho iya kubonisa intengiso efanayo kwabo bantu bebekhe bandwendwela indawo yakho ngaphambili. Le ndlela, ungenza iintengiso zakho zichaneke kwiimveliso ebezihanjelwe mva nje. Kukwabalulekile ukusebenzisa ipikseli ukwenza iintengiso ezijoliswe kuzo ngokusekwe kulwazi olunikezelwa yikuki ngeentengiso zikaGoogle.

Ukuba usandula ukuqalisa ngeakhawunti yakho ye-AdWords, mhlawumbi ukhe wazibuza ukuba uyimise njani. Kukho iindlela ezimbalwa zokwenza oku. Funda ukuze ufumanise ukuba ungayimisa njani iakhawunti yakho yeAdWords ukuze ifanele iimfuno zakho. Kweli nqaku, siya kudlula kwibhidi ye-CPA kunye nebhidi ye-CPM. Siza kugubungela indlela yokuseta iakhawunti yakho ukuze uqiniseke ukuba ukhulisa izibonelelo zayo.

Hlawula ngokucofa (PPC) intengiso

Ngelixa i-pay-per-click intengiso kwi-Adwords ingabonakala ilula kumphezulu, kukho izinto ezininzi ekufuneka ziqwalaselwe. I-CTR ephezulu ibonisa ukuba intengiso yakho iluncedo kwaye ifanelekile. I-CTR ephantsi ithetha ukuba akukho mntu ucofe intengiso yakho, yiyo loo nto uGoogle ekhetha iintengiso ezineCTR ephezulu. Ngethamsanqa, kukho izinto ezimbini onokuthi uzilawule ukunyusa iCTR yakho.

Intengiso ye-PPC isebenzisa amagama angundoqo ukudibanisa amashishini kunye nabathengi ekujoliswe kubo. La magama angundoqo asetyenziswa ngamanethiwekhi entengiso kunye neenjini zokukhangela ukukhetha iintengiso ezihambelana nenjongo yomthengi kunye nezinto anomdla kuzo.. Ukwenza okuninzi kwiintengiso zakho, khetha amagama angundoqo athetha kubaphulaphuli bakho ekujoliswe kubo. Khumbula ukuba abantu abasoloko befuna into enye, ke qiniseka ukuba ukhetha amagama angundoqo abonisa oku. Ngaphezu koko, unokwenza iikhankaso zakho ngokujolisa kubasebenzisi ngokusekelwe kwindawo yabo, isixhobo, kunye nexesha losuku.

Injongo yokuhlawula-ngokuchofoza intengiso kukuvelisa iinguqu. Kubalulekile ukuvavanya amagama angundoqo ahlukeneyo kunye nemikhankaso yokumisela ukuba yeyiphi eya kusebenza kakhulu. I-Pay-per-click intengiso yindlela efanelekileyo yokuvavanya abaphulaphuli abahlukeneyo kunye notyalo-mali oluncinci, ude ubone ukuba zeziphi eziqhuba kakuhle. Ungazinqumamisa iintengiso zakho ukuba azenzi njengoko kulindelekile. Oku kunokukunceda ubone ukuba ngawaphi amagama angundoqo asebenza kakhulu kwishishini lakho.

Enye indlela yokunyusa iphulo lakho lePPC kukwandisa iphepha lakho lokufika. Iphepha lakho lokufika liphepha elityelelwa ngabaphulaphuli bakho emva kokucofa intengiso yakho. Iphepha elihle lokufika liza kuguqula iindwendwe zibe ngabathengi okanye ukwandisa izinga lokuguqulwa. Ekugqibeleni, ufuna ukubona izinga eliphezulu lokuguqulwa. Xa usebenzisa le ndlela, khumbula ukuba uya kwenza imali kuphela ukuba ubona izinga eliphezulu lokuguqulwa.

Amaxabiso entengiso ye-PPC adla ngokumiselwa ngokwebhidi okanye ngokwezinga elithe tyaba. Umthengisi uhlawula umshicileli imali emiselweyo rhoqo xa intengiso yakhe icofa. Abapapashi badla ngokugcina uluhlu lweereyithi zePPC. Kubalulekile ukuthenga ngexabiso eliphantsi, okunokuthi ngamanye amaxesha kuthethathethwane. Ukongeza kuthethathethwano, ixabiso eliphezulu okanye izivumelwano zexesha elide ziya kubangela amaxabiso aphantsi.

Ukuba umtsha kwintengiso yePPC kwiAdwords, kubalulekile ukukhumbula ukuba umgangatho wephulo lakho ubalulekile. UGoogle wawonga ngeyona ntengiso igqwesileyo kunye neendleko eziphantsi kumashishini abonelela ngamava abalaseleyo omsebenzisi. Ukusebenza kwentengiso yakho nako kulinganiswa ngonqakrazo lokugqitha. Uya kufuna isiseko esiluqilima ngaphambi kokuba uqalise ukulawula iakhawunti yakho yePPC. Unokufunda ngakumbi malunga nentengiso yePPC kwiDyunivesithi yePPC.

Ukusebenzisa iinkqubo zolawulo lweebhidi ezizenzekelayo luluvo olulungileyo ukuba ungathanda ukwandisa impumelelo kunye nesikali. Ezo nkqubo zinokulawulela izigidi zeebhidi zePPC kwaye zandise iintengiso zakho ukuze ufumane eyona mbuyekezo iphezulu. Ngokuqhelekileyo ziboshwe kwiwebhusayithi yomthengisi, kwaye ukondle iziphumo zonqakrazo ngalunye ngasemva kwinkqubo. Le ndlela, uya kuqiniseka ukuba intengiso yakho ibonwa ngabona bathengi banokubakho.

Iindleko-ngembonakaliso (CPM) ibhidi

I-vCPM (i-CPM enokubonwa) ukhetho lwebhidi yindlela elungileyo yokwandisa amathuba okuvela kwentengiso yakho. Olu seto lukuvumela ukuba usete elona xabiso liphezulu kwiwaka leentengiso ezibonwayo. Xa ukhetha ukusebenzisa olu seto, IiAdwords zikaGoogle ziya kukuhlawulisa kuphela xa intengiso yakho iboniswe ngaphezulu kweyona ntengiso iphezulu ilandelayo. Ngebhidi ye-vCPM, iintengiso ezibhaliweyo zihlala zifumana yonke indawo yentengiso, ngoko kunokwenzeka ukuba babonakale.

Xa uthelekisa ezi ntlobo zimbini zentengiso, Ibhidi ye-CPM ihlala iyeyona ndlela ilungileyo yamaphulo okwazisa ngophawu. Olu hlobo lwentengiso lugxile kakhulu kwixabiso kunemibono. Uya kuhlawula yonke iwaka lemibono, kodwa ungafumana zero unqakrazo. Ngenxa yokuba i-Display Network isekwe kwixabiso, Iintengiso ze-CPM ziya kubekwa phezulu ngaphandle kokucofa. Ibhidi yeCPC, kwelinye icala, isekelwe kwi-relevancy kunye ne-CTR.

Enye indlela yokunyusa iCPM yakho kukwenza iintengiso zakho zijolise ngakumbi. Ibhidi ye-CPM luhlobo olukwinqanaba eliphezulu lokubhida. Ibhidi ye-CPM ifuna ukulandelwa kwenguquko. Nge-CPM ephuculweyo, kufuneka unikeze uGoogle ngedatha ukuze ubone ukuba zingaphi iindwendwe eziguqulela ekuthengisweni okanye ekubhaliseni. Ngokusebenzisa le ndlela, uya kukwazi ukujolisa ngcono imarike yakho kwaye ukwandise i-ROI yakho.

I-CPC ephuculweyo lukhetho lwebhidi kwi-Adwords zikaGoogle. I-CPC ephuculweyo ifuna ukubhida ngegama elingundoqo kodwa ivumela uGoogle ukuba ahlengahlengise ibhidi ngokusekelwe kumathuba okuguqulwa.. Ivumela uGoogle ukuba alungelelanise ibhidi ukuya kuthi ga 30% ngapha nangapha, kwaye yenza i-avareji ye-CPC ibe ngaphantsi kune-bid yakho ephezulu. I-advanteji ye-ECPC kukuba ungalungisa kakuhle intengiso yakho ekujoliswe kuyo kunye nohlahlo lwabiwo-mali.

Ibhidi ye-CPM yeyona ndlela ilungileyo yokunyusa izinga lokucofa kunye nokugcina uhlahlo lwabiwo mali lwakho lwemihla ngemihla.. Nangona kunjalo, Kubalulekile ukukhumbula ukuba i-CPM ayisiyiyo kuphela into yokuphucula iphulo lakho. Kufuneka uzame ukwandisa iphulo loguqulelo ngokusebenzisa iCPA ekujoliswe kuyo (ixabiso-ngesenzo) okanye iCPC (ixabiso-ngesenzo).

Ibhidi ye-CPC ye-Manual ikunika ulawulo olupheleleyo kwiibhidi zakho kwaye sisiqalo esihle ukuba umtsha kwi-Adwords zikaGoogle.. Kwakhona kukunika inqanaba lolawulo ongayi kufumana kwiindlela zokubhida ezizenzekelayo. Ibhidi ye-CPC yeManual ikuvumela ukuba utshintshe iibhidi zakho nanini na ufuna, ngaphandle kwe-algorithms eyalela isigqibo sakho. Uya kubona kwakhona ukucofa ngakumbi ukuba uphucula umgangatho wamagama akho angundoqo kunye neentengiso.

Ekugqibeleni, Ibhidi yeCPC kwiGoogle Adwords yeyona ndlela ilungileyo ukuba ufuna ukonyusa ingeniso yakho. Amagama angundoqo omsila omde athathwa njengento efanelekileyo ngaphezu kwemibuzo emfutshane ecebileyo yegama elingundoqo, ngoko zitshiphu ukujolisa. Awufuni ukwenza ibhidi engaphezulu kunokuba ufuna, kodwa kufanelekile ukuba ufumana abathengi abaninzi. IiCPC kwiGoogle Adwords ziphantsi kakhulu, ngoko uya kuba nakho ukufumana imbuyekezo enkulu kuhlahlo lwabiwo-mali lwakho.

Iindleko-nge-ukufunyanwa (CPA) ibhidi

I-CPA ngumlinganiselo weendleko ngokufunyanwa, okanye ixabiso lobomi bomthengi, kwaye ingasetyenziselwa ukumisela impumelelo yephulo lokuthengisa idijithali. Olunye usetyenziso lwe-CPA lubandakanya ukubhalisa kwincwadana yokulinganisa, ukhuphelo lwe-e-ncwadi, kunye nezifundo ze-intanethi. Njenge metric egqwesileyo, I-CPA ikuvumela ukuba uqhagamshelane noguqulelo lwesibini ukuya kweyokuqala. Ngokwahlukileyo kwibhidi yeCPC, apho uhlawulela unqakrazo ngalunye, Ibhidi ye-CPA ifuna ukuba uhlawulele uguqulo olunye kuphela, ngokwenjenjalo kuncitshiswa iindleko zephulo.

Ngelixa ibhidi yeCPA isebenza ngakumbi kuneCPC, kufuneka uqwalasele izinto eziluncedo nezingalunganga zazo zombini. I-CPA yindlela esebenzayo yokulawula iindleko zokuguqulwa ngelixa ivumela ingeniso ethile kunye nokubonakala kwentengiso. Ukubhida ngesandla kunokuba neentsilelo zako, njengokuba kunzima ukuphumeza, ukunciphisa ulawulo lwakho, kunye nokungakwazi ukulungelelanisa imiba emibini yengeniso kunye nokuguqulwa.

Ngelixa usukelo oluphezulu lweCPA lunokunceda ukwandisa iCPA yakho, Kuya kufuneka uqaphele ukuba iibhidi ezinobundlobongela zinokulimaza iakhawunti yakho ngokuyibangela ukuba izenzele. Oku kunokukhokelela ekubeni a 30% ukuhla kwingeniso. I-CPA ephezulu ayithethi ukuba kufuneka uchithe ngaphezulu kohlahlo lwabiwo-mali lwakho. Kunoko, lungisa umxholo wakho ukwandisa ukuguqulwa kunye nokunciphisa i-CPA yakho.

Ngaphandle kweenzuzo zokubhida kwe-CPA, kuyenzeka nokuba ubhide kuFacebook. I-Facebook inokhetho lokudibanisa le ndlela kunye nokujoliswa okuphambili ekujoliswe kuyo kubaphulaphuli abathile. I-Facebook yindlela efanelekileyo yokulinganisa impumelelo yephulo lakho, kwaye uya kuhlawula kuphela ukuba ufumana uguqulo. Ukusebenzisa indleko-nge-acquisition (CPA) ukubhida kwiiAdwords zikaGoogle kunokukunceda wehlise indleko yakho ngokufumana kwakho ngomda obalulekileyo.

Ukuba ishishini lakho alithengisi izinto eziphathekayo, ungabala iCPA ngokusekelwe kwezinye iimetrics, ezinje ngokubamba ilothe, ukubhalisa demo, kunye neentengiso. Ungayibala i-CPA ngokucwangcisa i-avareji ye-CPA ngokuchasene neNqaku loMgangatho lophawu. IiCPA eziphezulu zibonisa i-ROI ephantsi, ngoko ke kubalulekile ukulungiselela zombini CPA kunye noMgangatho Score. Kodwa ukuba iNqaku lakho loMgangatho lingaphantsi komndilili, uya kwandisa CPA yakho xa kuthelekiswa okhuphisana kwaye kuya kwenzakalisa ROI yakho iyonke.

Iintengiso ezikumgangatho ophezulu zamanqaku ziya kufumana irenki yentengiso ephezulu kunye neCPA esezantsi. Oku kuya kutyhafisa abathengisi abangalunganga kwiintengiso ezinomgangatho ophantsi. Ngelixa iintengiso ezikumgangatho ophezulu ziya kuhlala zitsala ucofa ngakumbi, abathengisi abaneCPA ephantsi baya kukwazi ukufikelela kuphela kwizikhundla eziphezulu zentengiso ngokubhida isixa esikhulu. Ekugqibeleni kuya kufuneka bazinze kumanqanaba asezantsi.

Ngelixa ibhidi yeCPA kwiGoogle Adwords ayiyona ndlela ilungileyo yokwandisa inkcitho yakho yokuthengisa, iya kubonelela nge-ROI ephezulu kuneentengiso eziphantsi. Ngokuphucula amanqaku asemgangathweni, ungayiphucula iCPA. Le ndlela, inkcitho yakho yentengiso ayiyi kuba phezulu njengoko inokuba njalo. Ngoko, kwixesha elizayo xa ubhida, qiniseka ukuba ulungiselela uguqulo kuneendleko.

Ukuba ujonge ukuqesha iinjineli, inkqubo yophando lwegama elingundoqo kunye nokudala umkhankaso osebenzayo we-Adwords uya kukunceda ufumane amagama abalulekileyo afanelekileyo. Nangona kunjalo, kukho ezinye izinto ekufuneka uzikhumbule xa ukhetha amagama angundoqo. Kufuneka uqinisekise ukuba uhlobo lomdlalo lulungile. Uphando lwegama elingundoqo lunokukunceda wenze amaphepha okumisa kunye neentengiso zezithuba ezintsha zobunjineli. Ukuba uqesha iinjineli zesoftware, umzekelo, ungadala iphulo le-AdWords ukutsala iinjineli ezintsha.

Iindleko

Mhlawumbi uvile ngeCPC (ixabiso ngonqakrazo ngalunye) kunye neCPM (ixabiso ngembono nganye), kodwa yintoni na? Imigaqo ibhekiselele kwiindleko zokusebenzisa iintengiso ezisekelwe kunqakrazo kunye nemibono. Nangona zombini iindlela zinokubiza, banokuvelisa imbuyekezo engakholelekiyo. UGoogle yeyona njini yokukhangela inkulu kwaye izigidi zabasebenzisi abakhethekileyo bagqiba ukukhangela kuGoogle nyanga nganye. Oku kwenza ukuba kubaluleke kakhulu ukuba iwebhusayithi yakho ibekwe kwindawo ephezulu kumagama angundoqo akhuphisanayo.

Ngethamsanqa, I-AdWords ibonelela ngezixhobo ezininzi zokunceda ukucokisa abaphulaphuli bakho. Ukusebenzisa amanani abantu, indawo, kunye nokujoliswa kwesixhobo, ungalungisa iintengiso zakho ukufikelela kwiqela elithile labantu. Umzekelo, ungajolisa kubasebenzisi beselula abakhulileyo 18 ukuya 34 okanye abasebenzisi besixeko esithile eMelika. Enye i-metric ephambili ekufuneka iqwalaselwe linqaku loMgangatho. Amanqaku oMgangatho oPhezulu athetha ukuba uGoogle uya kunika ukhetho kwintengiso yakho, nto leyo edla ngokuthetha iindleko eziphantsi.

Iindleko ze-Adwords ziyahluka kakhulu kuxhomekeke kwishishini lakho kunye nohlobo lwamagama angundoqo ojolise kuwo. Umzekelo, amagama angundoqo abiza kakhulu kuGoogle anxulumene nemali, i-inshurensi, kunye namanye amashishini asebenza ngeemali ezinkulu. Amanye amagama aphambili adumileyo abandakanya imfundo kunye “isidanga.” Ukuba uceba ukungena kule mihlaba, ulindele ukuhlawula iiCPC eziphezulu. Ngokufanayo, ukuba uqala indawo yonyango, qaphela ii-CPC eziphezulu.

Iimbonakalo

Ukuba usebenzisa isitishi sentengiso esibizwa ngokuba yiAdWords kwishishini lakho, usenokuba uyazibuza ukuba ngaba ufumana ezona ziphumo zibalaseleyo. Eli nqaku liza kuxoxa ngeempawu ze-Adwords eziza kuqinisekisa ukuba ufumana i-bang eninzi kwi-buck yakho. Usenokuzibuza ukuba ngaba i-arhente yakho yenza umsebenzi olungileyo ukuyilawula. Makhe sihlolisise ezintlanu zezona mpawu zibalulekileyo ze-Adwords ukwenza uninzi lwephulo lakho lokuthengisa.

UGoogle uye waqhubeka egxile kwiselula kunye ne-bid automation. I “Uyilo kunye noVavanyo” ukusebenza kwi-AdWords kubandakanya ukuphuculwa kwemveliso ezimbini. Eyokuqala ngu a “uyilo” Imowudi ekuvumela ukuba wenze utshintsho ngaphandle kokuqalisa iphulo eliphilayo. Eli nqaku litsha sele likhona ngezixhobo zolawulo lomntu wesithathu ezifana neAdWords Editor. Ikuvumela ukuba uvavanye iiyantlukwano ezahlukeneyo zephulo lakho kwaye ubone ukuba zinefuthe na kwishishini lakho.

I-interface entsha ye-AdWords ibandakanya inani leempawu ezazingekho kwideshibhodi endala. Nangona kunjalo, ideshbhodi endala iza kugqitywa kungekudala. Ideshbhodi entsha iya kuthatha indawo ye Amathuba ithebhu. Inamakhadi esishwankathelo anamakhonkco olwazi oluthe kratya malunga neempawu ezikule thebhu. Ngeli xesha, ungabeka iliso kwinkqubela phambili yephulo lakho lentengiso ngokunqakraza kumagama angundoqo aphawulweyo. Kubalulekile ukuqonda umahluko phakathi kwedeshibhodi endala kunye nentsha ukongeza ibhajethi yakho yentengiso.

Ukujoliswa kwejografi

Xa usebenzisa iGoogle Adwords, Unokukhetha ukuseta ujoliso lwejografi ukuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kubasebenzisi kwindawo ethile yejografi.. I-Geotargeting iya kuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kubathengi kwindawo oyikhankanyileyo, eya kwandisa ukuguqulwa kwewebhusayithi yakho kunye nokuthengiswa kwe-Intanethi. Uya kuhlawula kuphela ukucofa kwabasebenzisi abafanelekileyo kwiimveliso kunye neenkonzo zakho. Unokuseta olu hlobo lwentengiso ngeintanethi zakho zentlalo okanye kwiinjini zokukhangela, ukuze ukwazi ukujolisa abantu ngokusekelwe kwindawo abahlala kuyo.

Kukho iindidi ezimbini ze-geo-thargeting ezikhoyo ngeGoogle Adwords: zengingqi kunye hyperlocal. Uhlobo lokuqala lwe-geo-thargeting ikuvumela ukuba ukhethe indawo ethile ngaphakathi kwelizwe. Ujoliso lwengingqi lulinganiselwe kumda, njengoko ilizwe ngalinye lineseti yalo yezixeko kunye nemimandla. Amanye amazwe, nangona kunjalo, ube nokhetho olubanzi. Njengokuba, eUnited States, Izithili zeCongressional zinokujoliswa kwiGoogle Adwords. Nangona kunjalo, Izithili zeCongressional zikhethwa kakhulu kwiiPolitiki. Ngokungafaniyo nemimandla, ungakhankanya indawo ethile ngaphakathi kwesixeko, njengendawo yokuhlala, ukunciphisa abaphulaphuli bakho.

Njengaso nasiphi na isicwangciso esitsha sokuthengisa, i-geo-targeting inokunyusa izinga lakho lokuguqulwa. Nangona kunjalo, Kufuneka ugcine engqondweni ukuba kukho imida kolu khetho, kwaye kufuneka wazi indlela yokuyiphumeza kwiphulo lakho. Ngelixa kunokuvakala njengokhetho oluhle kumashishini asekhaya, isenokungabi sisisombululo esisiso kwiimpawu zehlabathi. Ekugqibeleni, i-geo-targeting ayithathi indawo yesicwangciso esisebenzayo se-SEO samazwe ngamazwe.

Amagama angundoqo anevolumu yokukhangela ephezulu

Enye yezona ndlela zisebenzayo zokufikelela kubathengi abafanelekileyo kukujolisa kubathengi abafuna iimveliso okanye iinkonzo zakho. Kubalulekile ukwazi ukuba ngawaphi amagama angundoqo anevolumu yokukhangela ephezulu, njengoko ezi zingawona akhuphisanayo kwaye zinokuvelisa olona tyhileko kunye nokwabelana ngezimvo. Nazi ezinye iingcebiso malunga nendlela yokukhetha amagama angundoqo afanelekileyo kwishishini lakho. Ukusebenzisa la magama angundoqo kuya kukunceda ufezekise amanqanaba angcono kwiiSERPs. Nanga amanye amacebiso ekukhetheni amagama angundoqo afanelekileyo:

Ngaphambi kokuthatha isigqibo ngamagama akho angundoqo, yenza uluhlu lwamagama anxulumeneyo. Ukucinga ngengqondo linyathelo elibalulekileyo kuphando lwegama elingundoqo. Bhala phantsi naliphi na igama elithi gqi entlokweni yakho. Khetha amagama anengqiqo kwishishini lakho kwaye uwasebenzise kumaphulo akho entengiso. Ukuba awukwazi ukuza nantoni na ngokwakho, dwelisa amagama angundoqo onomdla kuphando olongezelelweyo. Umzekelo, unokufuna ukusebenzisa igama elinje “inetyuwa” kumaphulo entengiso.

Jonga imiqulu yokukhangela inyanga nenyanga. Igama elingundoqo lonyaka linokuba ne-spike enkulu kwivolumu yokukhangela ngo-Okthobha, kodwa umthamo wokukhangela ophantsi kude kube ngu-Oktobha. Cwangcisa umxholo wakho ngokusekelwe kula magama angundoqo unyaka wonke. Ukumisela amagama angundoqo onyaka, ungasebenzisa idata yeGoogle Trends okanye idata yeClickstream. Umthamo wokukhangela wegama eliphambili unokuba lixesha kumazwe ahlukeneyo. Ukuba usebenzisa i-Adwords njengomthombo wakho oyintloko wetrafikhi, qiniseka ukuba uyayifaka kumxholo wakho.

Imodeli yokubhida

Xa uzama ukwandisa ibhajethi yakho kwi-Adwords, kukho iindlela ezimbini ezisisiseko zokuyenza. Ekuqaleni, ungasebenzisa iintshukumo zoguqulo ukukunceda usete iibhidi. Ngokuqokelela izenzo zoguqulo, unokwenza isenzo esinye sokuqala $10 kunye nesinye isenzo sesibini $20. Umzekelo, ukhokelo lufanelekile $10, ukuthengisa okufanelekileyo okukhokelayo kufanelekile $20, kwaye intengiso inexabiso $50. Ngokusebenzisa ixabiso elisekelwe kwixabiso, uchitha ngaphezulu kubathengi abanenzuzo ngelixa uchitha imali encinci kwixabiso eliphantsi lokuguqulwa.

Ibhidi kwixabiso yinto engcono kuba inyanzela uGoogle ukuba agxile kumgangatho wentengiso. Ikwanceda abathengisi ukuba baphucule amaphulo abo ngokweyona nto ibalulekileyo kubo – i-traffic engcono kunye nenkqubo elawulwayo emva kokuguqulwa. Ukulungiselela ixabiso lobomi bomthengi okanye i-LTV lolona khetho lubalaseleyo kumashishini afuna ukubandakanya abathengi ngokunzulu. Ukwengeza, ungalandela ngokulula amaxabiso oguqulelo, kwaye ulungelelanise isicwangciso sakho sokubhida kunye neenjongo zeshishini lakho.

Iindleko zokuchofoza nganye zixhomekeke kwiNqanaba loMgangatho wentengiso, kwaye amanqaku asezantsi, ukucofa ngexabiso eliphantsi. Nangona kunjalo, umgangatho wentengiso yentengiso uya kuchaphazela umgangatho wentengiso yakho kwiziphumo zokukhangela. Amanqaku oMgangatho oPhezulu aya kwandisa amathuba akho okuboniswa, okubangela ixabiso eliphantsi ngonqakrazo ngalunye. Ngoko ke, i-CPC esezantsi iya kwenza uhlahlo lwabiwo-mali lwakho luye kude.

Impumelelo yeshishini lakho kwi-Intanethi ixhomekeke ekufikeleleni kwakho kwintengiso kunye nokubandakanyeka kwabathengi. Kuya kufuneka uyazi ukuba uzisebenzisa njani iiplatifti ze-PPC ezifana ne-AdWords ukwandisa ukuvezwa kwakho kunye nokuzibandakanya kwabathengi. Funda ukuze ufunde ngezi nkalo zibalulekileyo. Akukaze kube kudala kakhulu ukuba uqale ukusebenzisa amaqonga ePPC, kuquka iAdWords. Nazi ezinye iingcebiso ezibalulekileyo kunye namaqhinga ukuze uqalise:

Uphando lwamagama angundoqo

Elinye lamanyathelo okuqala ekudaleni umkhankaso we-AdWords ophumeleleyo wenza uphando lwamagama angundoqo afanelekileyo. Ukusebenzisa i-Google Keyword Planner kunokukunceda ukuba ubone inani lokukhangela amagama angundoqo owacingayo, igama elingundoqo ngalinye lixabisa malini, kwaye ude ucebise amanye amagama namabinzana aza kusetyenziswa. Xa yenziwe ngokuchanekileyo, olu phando luya kukunceda wenze iphulo elijoliswe kuyo elihambelana nemarike yakho ekujoliswe kuyo. Ukugcina ukhumbula ukuba ngakumbi uphando lwakho lwegama elingundoqo, intengiso zakho ziyakujoliswa ngakumbi.

Enye yeendlela ezidumileyo kunye nezisebenzayo zokuqalisa ukuphanda amagama angundoqo kukusebenzisa i-Google Keyword Planner. Esi sixhobo sibonisa imiqulu yokukhangela yamagama angundoqo ngenyanga. Ukuba amagama akho angundoqo aphezulu kwizithuthi zasehlotyeni, kufuneka ujolise kubo ngelo xesha. Enye indlela yophando lwegama elingundoqo isebenzisa izixhobo ezifana neGoogle AdWords’ umakhi wentengiso ukufumana amagama angundoqo anxulumeneyo. Nje ukuba ucuthe uluhlu lwakho lwamagama angundoqo, ungaqala ukuvelisa umxholo osekwe kolu phendlo.

Ngelixa uphumeza uphando lwakho lwegama elingundoqo, Kuya kufuneka uqwalasele into ofuna ukuba iwebhusayithi yakho ifezekise. Le ndlela, Uya kuyazi ngqo ukuba abaphulaphuli bakho abajolise kubo bafuna ntoni. Kufuneka uqwalasele nenjongo yabo yokukhangela – zinolwazi, ukuhambahamba, okanye intengiselwano? Ukusebenzisa i-Google Keyword Planner, unokufumana umbono wamagama aphambili athandwayo kwi-niche yakho. Kuya kufuneka ujonge ukuba la magama angundoqo anxibelelene newebhusayithi yakho. Ukusebenzisa amagama angundoqo kumxholo ochanekileyo kuya kuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abafanelekileyo.

Ukwenza isicwangciso esisebenzayo segama elingundoqo, kufuneka kwakhona uphande abo ukhuphisana nabo’ iiwebhusayithi. Okhuphisana nabo’ Iiwebhusayithi zinokuqulatha izinto ezingahambelaniyo nemveliso okanye iinkonzo zakho njengezakho. Ukusebenzisa umcwangcisi wegama elingundoqo leGoogle, Uya kuba nakho ukufumanisa ukuba ngawaphi amagama aphambili aqhuba ezona zithuthi kubantu okhuphisana nabo. Emva koko unokusebenzisa olu lwazi ukwenza isicwangciso segama elingundoqo elikhuphisanayo. Le ndlela, ungasebenzisa esi sicwangciso ukuphucula indawo yewebhusayithi yakho kuGoogle.

Inqaku lomgangatho

Amanqaku omgangatho we-Adwords yenye yezona zinto zibaluleke kakhulu ukwenza iintengiso zakho zifaneleke ngakumbi. Adwords’ umgangatho womgangatho umiselwa iseti ye-algorithms efana ne-organic ranking algorithms. Okukhona uphezulu umgangatho wakho wamanqaku, Okukhona iintengiso zakho ziya kubafanela abaphulaphuli bakho kwaye ekugqibeleni izinga lakho lokuguqulwa. Nazi ezinye iindlela zokuphucula umgangatho wenqaku lentengiso yakho. Siza kuxoxa ngezinye zezinto eziqhelekileyo eziphembelela umgangatho wenqaku lentengiso yakho.

Indlela elungileyo yokunyusa umgangatho wakho kukubeka esweni izinga lokuguqulwa kweentengiso zakho. Nika ingqalelo kumanqaku akho asemgangathweni kwaye ushenxise ezo ntengiso ngeCTR ephantsi. Zama ukutshintsha isihloko sakho ukwandisa izinga lokuguqulwa kweentengiso zakho. Emva koko, zama iphulo elitsha lentengiso ngekopi eyahlukileyo yentengiso. Oku kuya kwandisa umgangatho wakho wamanqaku kakhulu. Ukuphucula izinga lakho lokuguqulwa, gxininisa ekuphuculeni la macandelo mathathu:

Umgangatho ophantsi weNqaku unokunyusa iindleko zakho ngokucofa (CPC). Inokwahluka ngokusekelwe kumagama angundoqo ojolise kuwo, kodwa iNqaku loMgangatho ophezulu lingathoba iCPC yakho. Ukunyaniseka, kunokuba nzima ukujonga isiphumo soMgangatho wamanqaku, kodwa iya kucaca ekuhambeni kwexesha. Zininzi ezinye iingenelo zoMgangatho oPhezulu. Gcina ukhumbule ukuba ezi zibonelelo ziqokeleleka ngokuhamba kwexesha. Akufanele uzame ukwenza utshintsho olunye ngobusuku – umphumo uya kuzakha ngokuhamba kwexesha.

Elona nqaku loMgangatho liphezulu liyakuphucula ukubonakala kwentengiso yakho kwiziphumo zokukhangela. UGoogle uvuza abathengisi abakwaziyo ukwenza iintengiso ezikumgangatho ophezulu. Kwaye intengiso ekumgangatho ophantsi inokulimaza ishishini lakho. Ukuba unebhajethi yokwenza olu tshintsho, cinga ngokuqesha umbhali wentengiso. Iphulo lakho liya kuba nempumelelo ngakumbi kwaye lingabizi kakhulu ukuba iNqaku lakho loMgangatho liphezulu. Ngoko, qaphela: Amanqaku omgangatho asiyonto ithathwa lula.

CPC

Iindleko ngokucofa (CPC) yeAdwords intengiso iyahluka ngokuxhomekeke kwizinto ezininzi. Igama elingundoqo kunye neshishini ojolise kulo limisela i-CPC. Oku kugqiba ukuba yimalini ekufuneka uyihlawule ukuqhuba iphulo lakho. Apha ngezantsi zezinye zezinto ezimisela i-CPC. Funda ngakumbi ukuze ufunde ngakumbi. -Yintoni abaphulaphuli ofuna ukujolisa? Loluphi uhlobo lweemveliso okanye iinkonzo eziya kubhenela kuzo iintengiso zakho?

-Ingakanani imali ofuna ukuyihlawula ngokucofa? Isixa osibhidayo akufuneki sibe ngaphezulu kwenqanaba lakho lekhefu. Ukuseta i-CPC yakho ephezulu kakhulu kuya kubangela iinguqu ezininzi, eya kuthi ekugqibeleni inciphise i-ROI yakho kunye neentengiso. Ngokufanayo, ukuthoba ubuninzi bexabiso leCPC kuya kuthoba iROI yakho, kodwa kukhokelela kwiintengiso ezimbalwa. I-CPC ibalulekile kuba uGoogle ubeka iintengiso zakho phezulu kwiziphumo zophendlo ukuba zineNtengiso ephezulu.

-Kufuneka uchithe malini ngonqakrazo ngalunye? Ngelixa i-CPC ibalulekile ekuguquleni ingeniso, I-CPM ingcono yokwandisa i-ROI yakho. Ngokubanzi, ungafumana ngaphezulu ngonqakrazo ngalunye nge CPC esezantsi. Nangona kunjalo, ukuba ujolise kwi-CPC ephantsi, kuya kuba lula ukufumana i-ROI ephezulu. Indlela efanelekileyo yokwandisa ibhajethi yakho ye-Adwords kukumisela ixabiso eliqhelekileyo ngokuchofoza kwaye ubale iindleko zakho ngewaka.

-I-CPC imiselwa ligama elingundoqo olijongileyo kunye nexabiso lokucofa ngokucofa okuya kufunyanwa yintengiso yakho. Zininzi izinto eziza kuba nefuthe kwi-CPC yentengiso yakho, kuquka ukufaneleka kwegama elingundoqo, umgangatho wephepha lokufika, kunye nemiba yomxholo. Ukuba ujolise kumagama angundoqo anegama, Inqaku loMgangatho ophezulu linokukuzisela imbuyekezo enengeniso kwiphulo lakho lePPC. Ekugqibeleni, injongo yakho kukwandisa CPC yakho kangangoko kunokwenzeka, ngaphandle kokuphuka.

Ukuthengisa kwakhona

Ukuthengisa kwakhona ngeGoogle AdWords kukuvumela ukuba ubonise iintengiso zesiko kwiindwendwe zewebhusayithi zangaphambili. Unokwenza kwakhona iintengiso eziguquguqukayo zokuphinda uthengise ngokusekwe kwisondlo ukufikelela kwiindwendwe ezidlulileyo. Ukusebenzisa ukuthengisa kwakhona kunokukunika ithuba lokuguqula iindwendwe zexesha elinye zibe ngabathengi abaphindayo. Ukufunda ngakumbi malunga nobu buchule, funda uqhubeke. Eli nqaku lichaza izibonelelo kunye nokusetyenziswa kokuthengisa kwakhona nge-AdWords. Isenokuba lukhetho olufanele ukuqwalaselwa kwishishini lakho.

Ukuthengisa kwakhona yindlela esebenzayo yokukhumbuza abatyeleli ngeemveliso okanye iinkonzo zakho. Unokwenza iinguqulelo ezahlukeneyo zentengiso ngokusekelwe kuhlobo lwemveliso abaye bayijonga ngaphambili kwindawo yakho. Umzekelo, unokujolisa iindwendwe ezityelele iphepha lenqwelo ngosuku lwesixhenxe okanye 15 okanye kuphela abo babukele iphepha ngosuku lwesixhenxe. Ngokujolisa abaphulaphuli bakho ngokusekelwe kwindlela abaziphatha ngayo, unokunyusa izinga lakho lokuguqulwa kunye ne-ROI.

Iindleko ngokucofa

Ukuba uyazibuza ukuba uchitha malini kwiiNdleko ngokuchofoza kwi-Adwords, AWUKHO wedwa. Uninzi lwabantu luchitha ngaphezulu kwe $4 ngokucofa kwiintengiso. Kwaye, ngophando oluchanekileyo, ungalehlisa elo nani kakhulu. Ubuchule obuninzi bunokukunceda wenze njalo. Ekuqaleni, geo-injongo yeentengiso zakho. Oku kuya kukuvumela ukuba ubonise iintengiso kwiintlobo ezithile zezixhobo eziphathwayo. Okwesibini, unganciphisa inani leentengiso ezibonisa kwiphepha elinikiweyo, ukuze kuphela ezifanelekileyo ziboniswa kwiindwendwe zakho.

AdWords’ I-CPC isezantsi kakhulu kumashishini amaninzi. I-avareji yeCPC yokukhangela kuGoogle imalunga $1 kwaye $2, kodwa inokufikelela $50 ukuba ufuna ukujoliswa ngakumbi. Kuxhomekeke kwishishini lakho, isixa sakho sebhidi, kunye nabakhuphisana nabo’ iibhidi, ungachitha amakhulu okanye amawaka eedola ngosuku kwi-AdWords. Nangona kunjalo, khumbula ukuba nangezixhobo zikaGoogle zasimahla, usenokwenza imali ngokuthengisa.

Enye indlela yokwandisa ixabiso lakho kukunyusa ixabiso lakho. Nangona kunjalo, kuyafaneleka ukuba uqaphele ukuba igama elingundoqo elibiziweyo liyahluka ukusuka kwishishini ukuya kwishishini. Ukuba ukwishishini lezemali, umyinge wakho woguqulo umalunga 2.70%. Kumashishini afana ne-e-commerce kunye ne-inshurensi, umyinge ungaphantsi kweepesenti ezimbini. Nangeyiphi ndlela, Kubalulekile ukujonga amaphulo akho ngononophelo kwaye uhlengahlengise ibhidi yakho ngokufanelekileyo. Kwaye ungalibali ukusebenzisa iPhepha likaGoogle ukulandelela amaphulo akho.

Ngelixa amanqaku asemgangathweni kunye neCPC zibalulekile kwiphulo lakho le-AdWords, kufuneka kwakhona ucinge ngokubeka igama lakho elingundoqo kunye nephepha lokufika. AdWords’ Inqaku loMgangatho ngumlinganiselo wokufaneleka komxholo wakho kubakhangeli. Okukhona iphezulu iCTR yakho, Okukhona kuyakwenzeka ukuba intengiso yakho icofe. Ukuba iphepha lakho lokufika alisebenzi, intengiso yakho iya kungcwatywa kwiiSERPs.

Kukho iingqwalasela ezibalulekileyo xa usebenzisa i-Adwords kwiwebhusayithi yakho. Ukwazi iindleko, ibhidi yamagama angundoqo, kunye nokulandela umkhondo woguqulo zonke zibalulekile ekwenzeni uninzi lwale nkqubo yokuthengisa kwi-intanethi. Ulwazi olukweli nqaku luya kukunceda ukuba uqalise ngokukhawuleza. Ungasebenzisa kwakhona iingcebiso ezivela kwinqaku ukuze ufunde ngakumbi malunga neminye imiba ye-Adwords. Eli nqaku liza kukunika isishwankathelo esisisiseko senkqubo, ukusuka kuphando lwegama elingundoqo ukuya kwibhidi ukuya ekulandeleleni ukuguqulwa.

Uphando lwamagama angundoqo

Elinye lamanyathelo okuqala kuphando lwegama elingundoqo kukuqonda ishishini lakho. Ngokuhlalutya imibuzo ebuzwa ngabaphulaphuli bakho, unokwenza umxholo oza kubhenela kubo. Indlela efanelekileyo yokuqokelela idatha yophando lwegama elingundoqo kukucwiliswa kwindawo yakho. Sebenzisa abalandeleli bamagama ukuchonga ukuba abantu abakwi-niche yakho bafuna ntoni. Sebenzisa ulwazi ukuphuhlisa umxholo oza kubhenela kubaphulaphuli bakho kwaye ukwandise indawo yakho yokugcwala. Nazi ezinye iindlela zokuqokelela idatha yophando lwegama elingundoqo kwishishini lakho.

Emva kokuba ukhethe amagama akho angundoqo, zibeke phambili ngokubaluleka. Qinisekisa ukuba zithe ngqo kumxholo wesayithi yakho. Sebenzisa amagama angundoqo amathathu okanye amahlanu ngegama ngalinye elingundoqo. Gxininisa kwii-niches ezithile ukwenza iphulo lakho lisebenze ngakumbi. Kwakhona, kuphephe ukusebenzisa amagama angundoqo azaliswe lukhuphiswano. Uphando lwegama elingundoqo lunokukunceda ukuba ufumane imixholo ephindaphindiweyo kwi-niche yakho. Xa ubhalela upapasho lwe-intanethi, sebenzisa uphando lwegama elingundoqo ukuchonga imixholo ephindaphindiweyo kwishishini lakho.

Ukuba usebenzisa iintengiso ezihlawulelwayo ukukhuthaza iwebhusayithi yakho, uphando lwegama elingundoqo lubalulekile. Ukwazi ukuziphatha kokukhangela kwabaphulaphuli bakho kubalulekile kwishishini lakho. Sebenzisa olu lwazi ukubhala umxholo ofanelekileyo kubaphulaphuli bakho. Gcina ukhumbule ukuba kukho iindidi ezahlukeneyo zabantu abafuna ulwazi olufanayo njengawe. Ukuba abaphulaphuli bakho basebenzisa amagama afanayo, uya kuba nethuba elingcono lokufunyanwa kwiiSERPs. Inzuzo ephambili kuphando lwegama elingundoqo kukuba inokukunceda ukuba ubone ukuba yeyiphi amagama angundoqo asebenza kakhulu kwiphulo lakho lentengiso..

Ukuqonda abaphulaphuli ojolise kubo kubalulekile ekwandiseni ubukho bakho kwi-intanethi. Ukuba usebenzisa amagama angundoqo aqhelekileyo, uya kujolisa abaphulaphuli abaninzi kunokuba ubufuna. Ngokwazi iimfuno zabaphulaphuli ojolise kubo, unokwenza uluhlu lwamagama angundoqo kunye nezicwangciso zokuhlangabezana neemfuno zabo. Ngoncedo oluncinci oluvela kuphando lwegama elingundoqo, unokwenza izicwangciso zokufanisa iimveliso kunye neenkonzo zakho kunye neemfuno zabo. Uya kumangaliswa kubungakanani bendlela onokuthi uyiphucule ngayo indawo ye-injini yokukhangela yewebhusayithi yakho kwaye ukwandise ukuthengisa kwakho.

Ibhidi kumagama angundoqo

Ukubhida amagama angundoqo kwi-Adwords kunokwenziwa kwinqanaba legama elingundoqo okanye kwinqanaba leqela leentengiso. Inqanaba legama elingundoqo ukubhida liguquguquka ngakumbi kwaye lilungele ukunyusa ixabiso lesiphumo esifunwayo sephulo.. Ukwandiswa kwegama elingundoqo nako kunokwenzeka kwaye kunokunyusa ibhidi yeqela lonke leentengiso. Ukusebenzisa amaqela eentengiso kunye nebhidi yegama elingundoqo kulula ukuyilawula. Unokusebenzisa ukubhida kweqela leentengiso kwiintsuku ezimbalwa zokuqala zephulo lakho ukuvavanya iindlela ezahlukeneyo.

Ngegama ngalinye elingundoqo, ungahlengahlengisa ixabiso lebhidi ngokutshintsha inani leentengiso ezibonisiweyo kwelo gama lingundoqo. Ukwandisa ibhidi kwigama eliphambili kunokuphucula indawo yakho kwiqela leentengiso. Ngokunjalo, ukuthoba ibhidi yeqela leentengiso kunokunciphisa iindleko-ngokuguqulwa. Kuya kufuneka kwakhona ubeke iliso ixesha lokuvala ukwenza eyona bhidi yegama elingundoqo. Injongo kukugcina imali ngaphandle kokubingelela ukuguqulwa.

Xa ubiza igama elingundoqo kwi-Adwords, imali ehlawulweyo isekelwe ekuthandeni igama elingundoqo. Igama elingundoqo linamandla okuqhuba i-traffic eninzi ukuba umkhangeli uchwetheza kwigama elingundoqo elibuzwayo. Ukukhethwa kwegama elingundoqo elifanelekileyo kufuneka kuhambelane nabaphulaphuli. Ngokujolisa kubaphulaphuli abafanelekileyo, unokufikelela kubaphulaphuli abaninzi kwaye wakhe iphulo eliqinileyo lePPC. Ngaphandle koko, iphulo lokubhida igama elingundoqo lingalawulwa yi-arhente yeengcali, ezifana neDeksia.

Nje ukuba uye walungisa intengiso yakho, esweni iziphumo kwaye wenze uhlengahlengiso njengoko kuyimfuneko. Xa uqhuba iintengiso ezihlawulwayo, qiniseka ukuba ujolise kumagama angundoqo afanelekileyo kwaye uvavanye ukusebenza kwabo ngamaxesha athile ukuqinisekisa ukuba iziphumo zilungile. Ngokulandela iingcebiso ezingentla, uya kuba kwindlela elungileyo ukufikelela kwiinjongo zakho. Gcina nje ukhumbule ukuba injongo yakho kufuneka ibe yefanelekileyo kwaye ifezeke. Khumbula nje ukulungelelanisa iibhidi zakho ukuba kuyimfuneko.

Iindleko

Awona magama aphambili e-AdWords abiza kakhulu ngalawo abandakanya imali kunye namashishini alawula izixa ezikhulu zemali.. Amanye amagama angundoqo abiza kakhulu kuGoogle aquka imfundo kunye “isidanga,” iindidi ezimbini ezinokuthi zithathwe njengokhuphiswano oluphezulu. Abantu abajonge ukungena kwishishini lemfundo kunye nonyango kufuneka balindele ii-CPC eziphezulu. Iinkampani ezishishina ngokhathalelo lwempilo kunye namayeza kufuneka zikwazi noku. Ngaphandle kwezempilo, Iinkampani zeinshorensi kunye neefemu zemali zichitha imali eninzi kwi-AdWords.

Enye into ekufuneka uyiqwalasele xa ubala ixabiso le-Adwords lizinga lokuguqulwa. Izinga lokuguqulwa yipesenti yeendleko zokucofa okukhokelela kwisenzo. Umzekelo, ukuba umntu ucofa ikhonkco ukubhalisela umrhumo we-imeyile, umsebenzisi we-AdWords unokwenza ikhowudi ekhethekileyo yokulandelela imirhumo ye-imeyile yolo ndwendwe luthile. Le khowudi iya kuthumela i-pings ngamaxesha kwiiseva ze-AdWords ukulungelelanisa idatha. Nje ukuba idatha iqokelelwe, iindleko zokuguqulwa ngalunye zahlulwe ngenani elipheleleyo lokucofa.

Iindleko zomndilili wokucofa ziyahluka ngokubanzi kwaye zixhomekeke kwigama elingundoqo kunye neshishini. Kwinethiwekhi yokukhangela, i-avareji CPCs ngeenxa zonke $2.32. Kwinethiwekhi yokubonisa, bazi $0.58. Ngolwazi oluthe vetshe kwezi metrics, ndwendwela inqaku lethu le-AdWords metrics. Enye indlela yokugcina imali kwi-AdWords kukusebenzisa amagama angundoqo aneNqaku loMgangatho ophezulu. Amagama angundoqo oMgangatho oPhezulu afumana umgangatho ongcono wentengiso kwaye wonge imali.

Ukuba uqhuba iphulo lePPC noGoogle, kubalulekile ukuqonda iindleko ngokucofa. UGoogle unesuti yezixhobo ezinceda amashishini ukuba abeke iliso kwaye alinganise ukusebenza kwentengiso yawo. Oku kubandakanya isoftware kaGoogle yohlalutyo, elilinganisa iindleko ngokucofa. Kodwa ngaphambi kokuba uthathe isigqibo sokusebenzisa esi sixhobo, qiniseka ukuba uyazazi ngokupheleleyo iindleko kunye nobude bephulo ngalinye. Ukwengeza, Uhlahlo lwabiwo-mali lwentengiso lwenkampani luya kumisela isixa semali esiyixabisayo ukusebenzisa intengiso yePPC.

Ukulandelela uguqulo

Ukulandelela uguqulo kwi-AdWords kuneengenelo ezininzi. Ekuqaleni, inokunyusa amanani akho oguqulelo mva, ngokubala unqakrazo lokugqibela kunye nomhla wentengiselwano. Isibini, ikuvumela ukuba ulandelele emva kokuguqulwa, okanye uguqulo olungazange lwenzeke kwiveki yokuqala yokutshekisha iinkcukacha-manani. Yale, uya kufuna ukwenza icookie yokulandelela eya kuhlala ubuncinane iintsuku ezingamashumi amathathu. Iqebengwana elide, ngcono, njengoko iya kukunceda ulandelele zonke iinguqulelo ezenziweyo.

Xa useka iWebhusayithi okanye uFowunela uguqulo lweSiza, uzakufuna ukwenza imboniselo-ngefestile yoguqulelo. Olu seto lulandelela iindwendwe ezijonga intengiso yakho kodwa ungacofa. Aba bantu banokubuya kamva kwaye baguquke. Unokuseta ixesha phakathi kokujonga kunye nokuguqulwa ukuba ube naphi na ukusuka kusuku olunye ukuya 30 iintsuku. Unokukhetha kwakhona ixabiso leSiko, eya kulandela iindwendwe ngalo naliphi na ubude bexesha. Ukulandelela iinguquko, Kuya kufuneka wazi ukuba zeziphi iintengiso ezifumana ezona zithuthi zininzi.

Ukulandelela ukuguqulwa kwi-Adwords kunokusetwa ukulinganisa inani leefowuni ezenzeka emva kokuchofoza intengiso yakho.. Unokukhetha kuluhlu lweenketho ezisekelwe kwindlela uguqulelo lwakho olujongeka ngayo. Ukuguqulwa kwewebhusayithi, umzekelo, zibandakanya ukuthenga kunye nokubhalisa. Iifowuni zefowuni, kwelinye icala, inokubandakanya iifowuni ezivela kwintengiso yakho kwaye ziphele kwifowuni yomthengi. Kwezi ntlobo zoguqulo, uya kufuna inombolo yefowuni ukuze uguqulelo lulandelelwe.

Ukulandelela uguqulo kwi-AdWords akusebenzi kunye nabathengi abangenazo iikuki zivuliwe. Nangona uninzi lwabasebenzisi be-intanethi bebrawuza ngeekuki ezinikwe amandla, basenokucima ikhukhi yokuguqula umkhondo. Ungasebenzisa kwakhona i-plugin yokuguqula umkhondo kwi-AdWords ukutshintsha ikhowudi yokuguqula. Ukuba useneengxaki, cinga ngokuqhagamshelana ne-arhente yentengiso okanye umphuhlisi wewebhusayithi. Baya kukuvuyela ukunceda.

Amagama angundoqo angalunganga

Mhlawumbi uvile ngamagama angundoqo angalunganga kwi-Adwords, kodwa uzisebenzisa njani kanyekanye? Yiyiphi eyona ndlela ingcono yokuyisebenzisa? Kulungile, ngenene ilula kakhulu. Ekuqaleni, kufuneka wenze iseti ekwabelwana ngayo yamagama angundoqo angalunganga. Emva koko, ungaqala ukongeza amagama angundoqo angalunganga kwiphulo lakho. Le ndlela, uya kukwazi ukunqanda ukuchitha imali kwimikhankaso yentengiso engaguqukiyo.

Xa usakha uluhlu lwakho, qiniseka ukuba ukhetha iintlobo ezifanelekileyo zamagama angundoqo angalunganga. Le yimigaqo edityaniswe ngokwentsingiselo, kodwa azinxulumananga neemveliso okanye iinkonzo zakho. Iintengiso ezibonisa imigaqo engahambelaniyo nemveliso okanye iinkonzo zakho azifane zivelise nayiphi na intengiso, ngoko kufuneka ukuphephe ukusebenzisa loo magama angundoqo. Unokusebenzisa amagama angundoqo angalunganga kwimibuzo yokukhangela ongathengiyo. Oku kunokunceda amaphulo akho ukuba afezekise amazinga aphezulu okuguqulwa.

Xa usenza uluhlu lwamagama angundoqo angalunganga, Kuya kufuneka ukhethe amagama ekuya kuba nzima kakhulu kuwe ukuba uhlele ngawo. Ungasebenzisa amagama angundoqo aqulethe iifom ezininzi zamagama okanye amabinzana ongafuni ukuwajolisa. Kuxhomekeke kwinjongo yakho, unokongeza amagama angundoqo angalunganga kumaqela eentengiso okanye amaphulo kwaye usebenzise ibinzana elihambelanayo elibi ukukhuphela ngaphandle naziphi na izigama ezingabalulekanga. Oku kunokukunceda wehlise i-CPC yakho, kwaye wandise ukubekwa kwentengiso yakho.

Ukwenza uluhlu lwamagama angundoqo angalunganga, kufuneka wenze iqela leentengiso elahlukileyo kudidi ngalunye lwegama elingundoqo. La magama angundoqo kufuneka agubungele iikhonsepthi ezahlukeneyo ezinxulumene neenkampani zoshishino kunye nemveliso. Le ndlela, ungalungisa amagama akho angundoqo kwaye unxibelelane nabantu abafanelekileyo. Nangona kunjalo, kufuneka ulumke ungongezi amagama angundoqo angalunganga kwinqanaba elingalunganga. Ziya kongezwa njengeemidlalo ezichanekileyo. Ukuba ukhetha inqanaba elingalunganga, uya kuphelela ngesiphithiphithi sephulo.

Ukuba umtsha kwiAdwords, kungcono ukugcina izinto zilula. Musa ukuzama ukwenza okungaphezulu kunokuba iqonga livumela. Kwaye ube nomonde – kuya kuthatha ixesha ukuba iinyawo zakho zibe manzi. Eli nqaku liza kukuhamba ngamanyathelo okuqala okuqalisa iphulo lakho. Kukho okungakumbi kwi-Adwords kunokumisela iphulo, nangona kunjalo. Qhubeka ufunda ukuze ufunde ngakumbi malunga noKwahlula iintengiso zovavanyo kunye nokwandisa amaphepha okumisa.

Uphando lwamagama angundoqo

Xa usebenzisa i-pay-per-click intengiso ukukhuthaza iwebhusayithi yakho, Uphando lwegama elingundoqo lubalulekile. Ngokuqonda ukuba abathengi bakhangela ntoni kwi-intanethi, unokwenza umxholo ofanelekileyo. Ikwakunceda ukuba ujolise kubaphulaphuli abathile, njengabo basebenza kwishishini lezonyango okanye abo banomdla kuqhaqho lomqolo. Umzekelo, ukuba imarike yakho ekujoliswe kuyo ngoogqirha botyando, ungajolisa kubo ngentengiso ekujoliswe kuyo. Ukusebenzisa i-Google Keyword Planner kunokukunceda ufumane amagama angundoqo afanelekileyo.

Ekuqaleni, sebenzisa isixhobo segama elingundoqo elikuvumela ukuba uhlolisise izihloko, imibuzo, kunye noluntu olufanelekileyo kwiwebhusayithi yakho. I-Bing yinjini yokukhangela yesibini ngobukhulu kwihlabathi, ukuqhubekeka 12,000 uphendlo lwezigidi nyanga zonke. Nje ukuba ukhethe amagama akho angundoqo, ungabhala umxholo osebenzisa la magama. Oku kuya kwandisa amathuba okutsala iindwendwe ezintsha, ukwandisa itrafikhi kwindawo yakho. Emva kokuphanda amagama angundoqo, khetha ezona zibalaseleyo kumxholo wakho.

Esinye isixhobo sophando lwegama elingundoqo ngu-Ahrefs. Esi sixhobo samahhala sikunika ulwazi olucacileyo malunga namagama angundoqo, kuquka umthamo wabo wokukhangela, ukhuphiswano, kunye nokugcwala kwewebhusayithi. Inokukuxelela ukuba ngabaphi abakhuphisana nabo abanomthamo ophezulu wokukhangela kwaye basebenzisa ezinye iindlela zokubeka phezulu kwiinjini zokukhangela.. Qinisekisa ukuba uphonononga iiwebhusayithi ezikhuphisanayo ngaphambi kokuba ukhethe igama eliphambili ekujoliswe kulo. Nokuba zithini na iinjongo zakho, Kubalulekile ukuqonda ukhuphiswano kunye nendlela ababeka ngayo amagama angundoqo owakhethayo.

Elona nyathelo libalulekileyo kuphando lwegama elingundoqo kukwazi abaphulaphuli bakho. Ufuna ukubamba ingqalelo yabaphulaphuli ojolise kubo, kwaye ukwazi ukuba bafuna ntoni kuya kukunceda wenze oko. Oku kunokufezekiswa ngokusebenzisa isixhobo segama elingundoqo samahhala njengesixhobo segama elingundoqo leGoogle, okanye isixhobo sophando segama elingundoqo elihlawulelwayo njenge-Ahrefs. Ungasebenzisa olu lwazi ukubhala izithuba ezitsha ezifanelekileyo kubaphulaphuli bakho. Esi sisixhobo esixabiseke kakhulu esinokusetyenziswa ukwenza umxholo omtsha.

Injongo yephulo le-Adwords

UGoogle ubonelela ngeendidi ezahlukeneyo zesikhokelo ukukunceda ukhethe ezona ntengiso zisebenzayo kwiwebhusayithi yakho. Unokukhetha phakathi kweenjongo zoguqulo olusemgangathweni kunye nesiko, kwaye ziluncedo kubuchule bokubhida. Ukuba unevenkile yempahla ye-intanethi, njengokuba, unokufuna ukusebenzisa iinjongo zokuguqulwa kwesiko ukwandisa inani lengeniso oyenzayo. Emva koko, unokongeza izenzo zokuguqula ezifana nokuzalisa ifom yokukhokela okanye ukuthenga imveliso. Ukudala iphulo le-Adwords kwivenkile yempahla, landela la macebiso.

Ngaphambi kokuqalisa iphulo leGoogle Adwords, misela uhlahlo lwabiwo-mali ozimisele ukulusebenzisa. Umgaqo olungileyo wobhontsi kukuchitha ubuncinci $20-$50 Usuku. Unokudinga ukuchitha ngaphezulu okanye ngaphantsi ngokuxhomekeke kukhuphiswano lwamagama angundoqo kunye neCPC eqikelelweyo. Kuya kufuneka wazi iindleko zokufumana umthengi okanye ukhokelo ngaphambi kokuseta uhlahlo lwabiwo-mali. Nangona kunjalo, kusabalulekile ukubeka usukelo olusengqiqweni kwaye wenze uhlengahlengiso ukuze wandise iziphumo.

Ukwahlula iintengiso zovavanyo

Xa usahlula iintengiso zokuvavanya kwi-Adwords, ungakhetha iinguqulelo ezimbini zentengiso ezineempawu ezahlukeneyo. Njengokuba, kwintengiso yokuqala, ungabhala amagama amakhulu uphawu lokuqala ngelixa okwesibini, kwaye ngokuphambeneyo. Ukwengeza, ungatshintsha i-URL yokubonisa kuzo zombini iinguqulelo zentengiso. Le ndlela, uya kukwazi ukubona ukuba yeyiphi intengiso esebenza ngakumbi. Emva koko, ungakhetha ukuba yeyiphi intengiso oza kuyisebenzisa.

Ukumisela ukuba yeyiphi intengiso eyenza ngcono kunenye, ungasebenzisa isoftware yovavanyo lokwahlulahlula. Ezi nkqubo zesoftware zikuvumela ukuba ubone iimetriki ezahlukeneyo, njengengeniso kunye noguqulo. Ezo metrics zibalulekile kwimpumelelo yeshishini lakho, ke khetha ezo zinefuthe ngqo kwiziphumo zakho. Umzekelo, unokuhlalutya imithombo eyahlukeneyo yetrafikhi yewebhusayithi kwaye unqume ukuba yeyiphi ekhokelela kwingeniso eninzi. Isoftware yovavanyo lokwahlulahlula iya kukubonisa ukuba yeyiphi imithombo yendlela eluncedo kakhulu kwishishini lakho.

Emva kokukhetha ukwahluka kweentengiso, lixesha lokuhlalutya iziphumo. Ukwenza njalo, Yiya e “Jonga iMbali yoTshintsho” kwaye ujonge umhla kunye nexesha apho iseti nganye yentengiso yalungiswa ngayo. Umzekelo, ukuba wenze utshintsho kwintengiso yombhalo wakho ngoSeptemba 23 e 7:34 pm, cofa kwi “Bonisa iinkcukacha” ikhonkco ukubona elona xesha kunye nomhla olwenzileyo utshintsho.

Ukwahlula iintengiso zovavanyo kuFacebook, qiniseka ukuba ukhetha uhlahlo lwabiwo-mali oluvelisa iziphumo. I-Facebook inobuncinane kunye nohlahlo lwabiwo-mali olucetyiswayo ekufuneka ululandele. Emva koko, yahlula uhlahlo lwabiwo-mali ngokulinganayo phakathi kweeseti ezimbini zentengiso. Ukufumana isiphumo esichaneke ngakumbi, qiniseka ukuba ujonga ukubaluleka kwezibalo zomahluko. Ukuba awuqinisekanga, sebenzisa ixabiso lenguquko nganye. I-avareji yeendleko ngokucofa kuzo zombini iiseti zentengiso inokuba phezulu kwaye ngokuphambanayo.

Ukulungiselela amaphepha okuhlala

Ukuvavanya ukusebenza kwezinto ezahlukeneyo zamaphepha akho okumisa ngundoqo wokulusebenzisa kakuhle. Enye indlela yokulinganisa impumelelo yezinto ezahlukeneyo kukusebenzisa iimephu zobushushu. Ezi zinokukubonisa apho abantu bacofa khona kwiphepha lakho, nokuba abaluhoyi ubizo lwesenzo okanye bagxile kwezinye izinto ezingabalulekanga. Ngokulandelela ukuziphatha kwabatyeleli, uya kukwazi ukwenza uhlengahlengiso ukuphucula indawo yakho. Ngelixa iimephu zobushushu yenye yeendlela eziqhelekileyo zokuvavanya amaphepha akho okumisa, aziyiyo kuphela indlela yokuziphucula. Ezinye iingxelo zedatha ebonakalayo ziquka iimephu zokuskrola, izigqubuthelo, kunye noluhlu lweengxelo.

Isantya sephepha yenye into ebalulekileyo ekufuneka iqwalaselwe. Ukuba iphepha lakho lokufika lithatha ixesha elide ukulayishwa, iindwendwe ziya kulahlekelwa ngumdla ngokukhawuleza. Oku kunokukhokelela kwizinga eliphezulu lokutsiba, eyazisa uGoogle ngamava alambathayo omsebenzisi kwaye inokuchaphazela iNtengiso yakho yentengiso. Ngokusebenzisa i-caching ye-browser kunye nokunciphisa umbhalo ongeyomfuneko, ungasonyusa isantya sephepha ngelixa kwangaxeshanye uthoba iCPC. Ngokuqwalasela le miba, unokuphucula amava omsebenzisi kwiphepha lakho lokufika kwaye uphucule amazinga okuguqula.

Iphepha lokumisa eliyilwe kakuhle libalulekile ekwandiseni iinguquko. Ifanele ingabi nabuxhakaxhaka kwaye kube lula ukuyihambisa. Kufuneka kube lula ukuhamba, ukuze iindwendwe zikhuthazwe ukuba zithathe amanyathelo ngokukhawuleza. Kufuneka kube lula ukuhamba, kwaye kufuneka ibandakanye ulwazi olufanelekileyo kwiimveliso okanye iinkonzo ezinikezelwayo. Iphepha lokufika kufuneka lisebenze kuzo zonke ezi ndlela zokunyusa ingeniso. Inyathelo lokuqala lokuphucula iphepha lakho lokufika kukuvavanya kunye nokuvavanya izindululo zexabiso ezahlukeneyo. Okulandelayo, uvavanyo kunye nokulungisa amabala efom ukuwenza anyanzelise ngakumbi. Ekugqibeleni, yongeza ubungqina bentlalo kwiphepha lakho lokufika ukwandisa ukuthembeka.

Ukulandelela ukuguqulwa

Elinye lamanyathelo abalulekileyo ekulandeleni ukuguqulwa kunye ne-Adwords kukuchonga uhlobo lokuguqulwa. Uguqulo luyahluka kwixabiso ngokuxhomekeke kuhlobo lwesenzo. Ukucofa kunye nokuthengisa, umzekelo, zombini luhlobo lwenguquko, kwaye ke ixabiso ngalinye liyahluka. Usenokusebenzisa imodeli yonikezelo ukumisela ukuba yimalini na ikhredithi onokuyinika kuhlobo ngalunye loguqulo. Ukuba awuyazi indlela yokudibanisa ukuguqulwa, nanga amanyathelo okukunceda uqalise:

Okokuqala, qiniseka ukuba unethegi yendawo yehlabathi, okanye ikhowudi erekhoda uguqulo ngalunye. Umzekelo, ukuba une-app okanye iwebhusayithi enenombolo yefowuni, ikhowudi yakho yokuguqula inokurekhoda umnxeba kuwe. Unokusebenzisa ikhowudi yokuguqula yesiko ukulandelela iifowuni zefowuni. Le ndlela, I-akhawunti yakho ye-AdWords iya kufumana ikhowudi yokulandelela eyodwa xa undwendwe lucofa inombolo yefowuni ethile.

Enye indlela yokulandelela ukuguqulwa kunye ne-Adwords kukuseta iikhowudi zokulandelela kwiphepha ngalinye lewebhusayithi yakho. Unokuzalisa ifom kwiwebhusayithi ye-AdWords ukwenza oko okanye uncamathisele ikhowudi kwiphepha lakho lewebhu. Kwakuba kwenziwe oku, ungabiza iinguquko kwaye ulandelele ukusebenza kwentengiso nganye. Ukuba ufuna ukwazi kanye ukuba bangaphi abantu abaguqukayo kwiintengiso zakho, le yeyona ndlela yokulinganisa iphulo lakho.

Nje ukuba usete ikhowudi yokuguqula indawo yakho, ungafaka uMphathi weThegi kaGoogle ukulandelela impumelelo yonqakrazo ngalunye lwe-ad. Iya kukukhokela kwinkqubo yenyathelo ngenyathelo, kubandakanywa ukusetyenziswa kwe-ID yokuguqula, ileyibhile yokuguqula, kunye nekhonkco. Umphathi weTag kaGoogle uya kukunika iJSON yokuthumela ngaphandle oyifunayo. Emva koko unokuqwalasela iithegi kwaye ulandelele ukuguqulwa kunye ne-Adwords.

Kukho izinto ezininzi omele uzazi ngaphambi kokuba uqalise iphulo lentengiso kwi-Adwords. Ukuba awuqinisekanga apho uqala khona, funda eli nqaku ukuze ufunde malunga nemixholo yegama elingundoqo, Iinketho zokujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Ungajonga zombini iibhokisi kwaye ukope kwaye uncamathisele iintengiso ezivela kweminye imithombo. Nje ukuba ukope intengiso yakho, qiniseka ukuba utshintshe isihloko kwaye ukopishe ukuba kuyimfuneko. Ekugqibeleni, iintengiso zakho kufuneka zibukeke njengezi ufumene xa uzithelekisa.

Imixholo yamagama angundoqo

UGoogle usandula ukukhupha into entsha ebizwa ngokuba 'Imixholo yegama elingundoqo’ nto leyo eya kunceda abathengisi ukuba bajolise kwiintengiso zabo ngokufanelekileyo. Imixholo yegama eliphambili iya kufumaneka kwinqaku le-Smart Campaigns kwiiveki ezizayo. UGoogle ubhengeze uninzi lwezixhobo ezitsha ezenzelwe ukunciphisa iziphumo zokuvalwa kwe-COVID-19, kuquka amaPhulo eSmart. Funda ukuze ufumane indlela yokusebenzisa ezi zixhobo zitsha. Makhe singene kwezimbalwa zazo.

Enye inzuzo yeengqungquthela zegama elingundoqo kukuba zenza uthelekiso phakathi kwamagama angundoqo ngaphakathi kwinqanaba elifanayo lula. Umzekelo, Kunzima ukuthelekisa ukusebenza kwamagama angundoqo ahlukeneyo kwizihlangu kunye neziketi xa zibekwe kwiqela elinye leentengiso. Nangona kunjalo, ukuba ulandela isicwangciso semixholo enengqiqo, Uyakwazi ukuthelekisa ngokulula ukusebenza kwegama elingundoqo kuwo wonke amaphulo kunye namaqela eentengiso. Le ndlela, uya kuba nomfanekiso ocacileyo wamagama angundoqo anenzuzo kakhulu kwicandelo ngalinye lemveliso.

Ukufaneleka – Xa abantu basebenzisa iinjini zokukhangela zikaGoogle ukufumana iimveliso, iintengiso eziqulathe amagama angundoqo afanelekileyo ziyakwazi ukucofa. Ukufaneleka kukwanceda ukuphucula iNqaku loMgangatho kunye nezinga lokucofa. Ngokusebenzisa amagama angundoqo afanayo kumaqela ahlukeneyo eentengiso, ungagcina imali kunye nexesha. Izicwangciso ezimbalwa eziphambili zokuphucula ukufaneleka kwegama elingundoqo ziquka:

Iinketho zokujolisa

Unokukhetha ukusebenzisa inqanaba lomkhankaso wokujolisa kwiselula kunye nokubonisa iintengiso. Ujoliso lwephulo lusebenza ngokubanzi kuzo zonke iintengiso ezikwiphulo, kwaye amaqela eentengiso angayihoyi iphulo ekujoliswe kulo. Ukutshintsha iphulo lakho ekujoliswe kulo, kufuneka uye kwi Izicwangciso thebhu, emva koko ucofe kwindawo ekujoliswe kuyo. Cofa u-Hlela ukulungisa indawo ekujoliswe kuyo oyikhethileyo. Ungazibandakanyi iindawo ezithile kubaphulaphuli ojolise kubo. Kungenjalo, ungalungelelanisa ibhidi yeendawo ezithile.

Enye inkalo ebalulekileyo yephulo lokukhangisa kwimidiya yoluntu kukujolisa okusebenzayo. YouTube, umzekelo, ikuvumela ukuba ujolise kwidesktop, ithebhulethi, okanye izixhobo eziphathwayo. Unokukhetha nokuba intengiso iya kuvela kwindawo ethile okanye hayi. Iimpawu ezininzi zentengiso kuzwelonke nakwingingqi, ngoko ke kubalulekile ukuqwalasela apho abaphulaphuli bahlala khona. Ukuba uzama ukufikelela kubaphulaphuli abaninzi, unokufuna ukusebenzisa i-metro targeting. Kodwa qaphela ukuba ukujoliswa kwemetro kunokuba banzi kakhulu kwishishini lakho lasekhaya.

Ukusebenzisa abaphulaphuli bobudlelwane kunokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwizinto onomdla kuzo, imikhwa, kunye nezinye iinkcukacha. Le ndlela, Uyakwazi ukufikelela kubantu abanokuthi babe nomdla kwiimveliso okanye iinkonzo zakho. Ukwengeza, unokujolisa aba bantu ngokuthe ngqo ngokudwelisa iwebhusayithi yakho okanye amagama angundoqo. IiAdwords zikaGoogle ziya kusebenzisa idatha yegama lakho eliphambili ukwenza abaphulaphuli bakho bobudlelwane. Emva koko, intengiso yakho iya kuvela phambi kwabantu abalungileyo ngokusekelwe kwizinto abazithandayo, imikhwa, kunye neenkcukacha zabantu.

Ukubuyisela iintengiso kukhetho olukhulu ukuba awubazi ukuba ngabaphi abaphulaphuli ojolise kubo. Ukuthengisa kwakhona kukuvumela ukuba ufikelele kwiindwendwe ezikhoyo ngelixa ukubuyisela kwakhona kukuvumela ukuba ujonge ezintsha. Kukwasebenza okufanayo ukubonisa iintengiso kwezinye iiwebhusayithi. Usenokukwazi ukujolisa amaphepha amaninzi kwiphulo lakho lentengiso. Ngezi ndlela, unokufikelela kubaphulaphuli abaninzi. Ukuba ufuna ukufikelela kubaphulaphuli abaninzi, ungajolisa kumaphepha amaninzi ngesihloko esithile.

Ngelixa ukujoliswa kwegama elingundoqo kuye kwaba ngumqolo wokukhangela okuhlawulweyo ukususela ekuqaleni kwayo, ukujoliswa kwabaphulaphuli sisixhobo esibalulekileyo kwiintengiso ze-intanethi. Ikuvumela ukuba ukhethe obona iintengiso zakho kwaye iqinisekise ukuba ibhajethi yakho yentengiso iya kubantu ekunokwenzeka ukuba bathenge.. Le ndlela, uya kuqiniseka ukuba ufumana imbuyekezo kwibhajethi yakho yentengiso. Kubalulekile ukuba uhlale ubuyela kwisicwangciso sakho xa usenza isigqibo malunga nokujoliswa kwabaphulaphuli.

Ukubhida

Unokukhetha phakathi kweendlela ezimbini ezahlukeneyo zokubhida kwi-Adwords. Eyona ixhaphakileyo yiNdleko ngoNqakrazo ngalunye (CPC). Olu hlobo lokubhida lufuna ukuba abathengisi bagqibe ukuba bazimisele ukuhlawula malini ngocofa ngalunye. Le ndlela ithathwa njengomgangatho, kodwa ayisiyiyo kuphela indlela yokubiza. Kukho ezinye iindlela ezininzi, njengokuba. Nazi ezinye zazo:

Amagama angundoqo emveliso ayingomagama angundoqo e-AdWords (PPC). La ngamagama emveliso kunye neenkcazo ezichwethezwa ngabantu kwibha yokukhangela. Kuya kufuneka kwakhona uhlaziye amagama emveliso ukuba imibuzo enengeniso iqala ukuvela kwiphulo lakho lePPC. Nazi ezinye iingcebiso zokwandisa ukhetho lwakho lwegama elingundoqo. Kwiintengiso zePPC, bonisa iireyithingi zomthengisi. Ukuze kwandiswe iinguquko, Kuya kufuneka uhlengahlengise amagama akho angundoqo kunye neebhidi.

Amacebo okubhida okuzenzekelayo anokukunceda ukuba uthathe uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukulungelelanisa ngokwenza iibhidi zakho kunokukunika iziphumo ezingcono. Ngelixa ibhidi yakho inquma ukuba uza kuhlawula malini ngegama elingundoqo elithile, ayithethi ukuba ubeka phi na kwiziphumo zokukhangela zikaGoogle. Inyaniso, UGoogle akafuni ukuba ufumane indawo ephezulu yegama lakho elingundoqo ukuba uchitha ngaphezulu kunemfuneko. Le ndlela, Uya kufumana umbono ochanekileyo ngakumbi we-ROI yakho.

Unokusebenzisa izilungisi zethedi ukujolisa iindawo ezithile zejografi, izixhobo zombane, kunye namaxesha. Ngokusebenzisa izilungisi zeebhidi, unokuqinisekisa ukuba iintengiso zakho zivela kuphela kwiiwebhusayithi ezifanelekileyo. Kukwabalulekile ukujonga iintengiso zakho kunye neebhidi ukuze uqiniseke ukuba ufumana eyona ROI ilungileyo. Kwaye ungalibali ukujonga ukusebenza kweentengiso zakho kunye neebhidi – zibalulekile kwimpumelelo yephulo lakho lentengiso elihlawulelwayo.

Imikhankaso ye-Smart yahlula ibhidi yabo ibe ziintlobo ezininzi “amaqela entengiso.” Babeka amabinzana anxulumeneyo alishumi ukuya kumashumi amahlanu kwiqela ngalinye, kwaye uvavanye umntu ngamnye. UGoogle usebenzisa ixabiso eliphezulu kwiqela ngalinye, ngoko ke iqhinga emva kwephulo lihlulwe ngobukrelekrele amabinzana. Ngoko, ukuba ufuna iintengiso zakho ziboniswe phambi kwabaphulaphuli bakho, kufuneka wenze izigqibo ezifanelekileyo malunga nokubhida kwi-Adwords. Le ndlela, iintengiso zakho zinokufikelela kubaphulaphuli ekujoliswe kubo kunye nokwandisa ukuthengisa.

Ukulandelela uguqulo

Ukonyusa imbuyekezo yakho kwinkcitho yentengiso, kufuneka usete umkhondo wokuguqulwa kwe-Adwords. Ungakwenza oku ngokungenisa amaxabiso ahlukeneyo kwiindidi ezahlukeneyo zoguqulelo. Unokukhetha ukulandelela i-ROI ngokufaka amaxabiso ahlukeneyo kumaxabiso ahlukeneyo. Unokukhetha ukubandakanya uguqulo phakathi kwexesha elithile, umzekelo, ngalo lonke ixesha umntu ephinda ekhuphela intengiso yakho. Le ndlela, ungajonga ukuba bangaphi abantu abayijongileyo intengiso yakho, kodwa akunyanzelekanga ukuba uthenge nto.

Nje ukuba ufezekise umkhondo wokuguqulwa kwe-Adwords, ungathumela ngaphandle ezi datha kwi-Google Analytics ukubona ukuba zeziphi iintengiso ezikhokelele kuguquko oluninzi. Unokungenisa olu guqulelo kwi-Google Analytics. Kodwa qiniseka ukuba awulandeli kabini kwaye ungenise idatha ukusuka komnye umthombo ukuya komnye. Kungenjalo, ungagqiba ngeekopi ezimbini zedatha efanayo. Oku kunokubangela imiba. Le yingxaki eqhelekileyo kwaye inokuphetshwa ngokusebenzisa isixhobo esisodwa sokuguqula i-AdWords.

Ngelixa usenokusebenzisa i-Adwords yokuguqula umkhondo ukwenza ishishini lakho lisebenze ngakumbi, kunokuthatha ixesha kwaye kuyakhathaza ukufumanisa ukuba yintoni esebenzayo nengasebenziyo. Undoqo kukufumanisa ukuba loluphi uhlobo loguqulo olubaluleke kakhulu kwishishini lakho kwaye uzilandele. Nje ukuba ugqibe ukuba luhlobo luni loguqulelo oya kululandela, uya kuba nakho ukumisela ukuba yimalini na oyenzayo ngokucofa okanye ukuguqulwa ngakunye.

Ukuqalisa ngokulandelelwa kokuguqulwa kwe-Adwords, kuya kufuneka udibanise iGoogle Analytics kwiwebhusayithi yakho. Kuya kufuneka ukhethe udidi olufanelekileyo kunye nokuguqulwa kwamagama kwi-Google Analytics. Ukulandelela ukuguqulwa kuluncedo kakhulu ekulandeleni ukusebenza kweentengiso kunye nezenzo zabathengi. Nokuba ukonyuka okuncinci kwinqanaba lokuguqulwa kunokukunceda ukhulise ishishini lakho. Ekubeni unqakrazo ngalunye lubiza imali, uya kufuna ukwazi ukuba yintoni esebenzayo nengasebenziyo.

Umncedisi weTag kaGoogle unokukunceda usete umkhondo woguqulo lwewebhusayithi yakho. Ungasebenzisa kwakhona uMphathi weTag kaGoogle ukuyiphumeza. Ukusebenzisa uMncedisi weTag kaGoogle, ungajonga ubume bethegi zokulandela umkhondo. Nje ukuba ithegi iqinisekisiwe, ungasebenzisa iplagin yoMncedisi weTag kaGoogle ukubona ukuba ikhowudi yakho yokulandela umkhondo iyasebenza. Kwaye khumbula ukusebenzisa enye indlela yokuguqula umkhondo esebenza kakuhle kwiwebhusayithi yakho. Ezi ngcebiso zinokukunceda ukuba ufumane okuninzi kwimikhankaso yakho ye-Adwords.

Ukuba umtsha kwiAdwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Ngaphezu koko, remember that AdWords requires time and patience. Ukuba awuqinisekanga ukuba uqale phi, here are some tips to get you started:

Uphando lwamagama angundoqo

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Ngethamsanqa, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Kwakhona, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Imodeli yokubhida

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Ixabiso-ngokuchofoza (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Ireyithi yokucofa

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ukuya 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Ekuqaleni, determine what type of website you’re running. Umzekelo, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Nangona kunjalo, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Amagama angundoqo angalunganga

Kwi-Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Le ndlela, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Khumbula, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Ngamanye amazwi, if your website only has local customers, you should target people who are in your area. Njengokuba, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Ukwengeza, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Ekugqibeleni, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Ngaphambi kokuzama ukusebenzisa i-Adwords, kufuneka uphande amagama akho angundoqo. Ukwengeza, kufuneka wazi indlela yokukhetha uhlobo lomdlalo, ebhekisa kwindlela iGoogle ihambelana ngokusondeleyo negama lakho elingundoqo kunye noko abantu bakukhangelayo. Iindidi ezahlukeneyo zomdlalo zibandakanya ngqo, ibinzana, kwaye banzi. Ufuna ukukhetha olona hlobo lomdlalo oluchanekileyo, kwaye ibanzi lolona hlobo lomdlalo luncinci. Ukuba awuqinisekanga ukuba loluphi uhlobo lokukhetha, cinga ngokuskena iwebhusayithi yakho kwaye ukhethe eyona indibaniselwano isekwe kumxholo wayo.

Uphando lwamagama angundoqo

Indlela efanelekileyo yokwenza uninzi lwephulo lakho le-AdWords kukuqhuba uphando lwegama elingundoqo. Ungasebenzisa isixhobo segama elingundoqo leGoogle lasimahla, isicwangcisi segama elingundoqo, okanye esinye isixhobo sophando segama elingundoqo elihlawulelwayo. Kuyo nayiphi na imeko, uphando lwakho kufuneka lugxininise kwimiqathango enethuba eliphezulu lokumisa kukhangelo lukaGoogle. Umthengi persona yiprofayili yomthengi ofanelekileyo. Inika iinkcukacha ngeempawu zabo, usukelo, imingeni, iimpembelelo, kunye nemikhwa yokuthenga. Ukusebenzisa olu lwazi, ungakhetha awona magama afanelekileyo ephulo lakho leAdWords. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo njenge-Alexa ukuze ufumane ulwazi malunga nabakhuphisana kunye namagama angundoqo ahlawulwe.

Xa sele unoluhlu lwamagama angundoqo, ungalucoca uluhlu lwakho ukuze ufumane ezo ziya kuvelisa eyona ngeniso iphezulu. Igama elingundoqo lembewu libinzana elidumileyo elichaza imveliso okanye inkonzo. Umzekelo, “iitshokolethi” inokuba ligama elingundoqo lembewu. Emva koko, usebenzisa isixhobo sokukhetha igama elingundoqo njengeSixhobo segama elingundoqo leGoogle, Yandisa ukhangelo lwakho ukuya kweminye imiqathango enxulumeneyo. Unokusebenzisa indibaniselwano yamagama anxulumeneyo ukucokisa ngakumbi isicwangciso sakho.

Kubalulekile ukwenza uphando lwakho lwegama elingundoqo kumanqanaba okuqala ephulo lakho. Ukwenza njalo kuya kuqinisekisa ukuba ibhajethi yakho ifanelekile kwaye iphulo lakho linethuba elihle lokuphumelela. Ngaphandle kokumisela inani lokucofa okufunekayo ukwenza isixa esithile sengeniso, uphando lwegama elingundoqo luqinisekisa ukuba ujolise kumagama angundoqo afanelekileyo kwiphulo lakho. Khumbula, ixabiso eliqhelekileyo ngokuchofoza liyakwazi ukuhluka ngokuphawulekayo ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.

Nje ukuba uchonge amagama angundoqo afanelekileyo, ukulungele ukufumanisa ukuba yintoni eyenziwa ngabakhuphisana kwiiwebhusayithi zabo. I-SEO ibandakanya imiba eyahlukeneyo yokuthengisa idijithali, ezifana nokukhankanywa kwimidiya yoluntu kunye ne-traffic yamagama athile angundoqo. I-SOV yophawu kunye nokuma ngokubanzi kwimarike kuya kukunceda uqonde indlela yokwandisa kunye nokubamba abasebenzisi bakho.. Ukongeza kuphando lwamagama angundoqo, unokuthelekisa nabo bakhuphisana nabo’ iisayithi zophando lwegama elingundoqo lezinto eziphilayo.

Ukubhida

Ukubhida kwiGoogle Adwords yinkqubo yokuhlawula iGoogle kwitrafikhi efikelela kwiwebhusayithi yakho. Unokukhetha phakathi kweendlela ezahlukeneyo zokubhida. Ixabiso-ngonqakrazo lwebhidi yeyona idumileyo. Kule ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho. Nangona kunjalo, Ibhidi yeCPC ikwayindlela yokukhetha. Ngokubhida ngale ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho.

Nangona kunokwenzeka ukuthenga isikhangiso kwaye ubone indlela esenza ngayo, kusabalulekile ukuyijonga. Ukuba ufuna ukubona eyona mali iphezulu yokuguqulwa kwaye uyiguqulele kwintengiso, kufuneka uqiniseke ukuba iintengiso zakho zijoliswe kubantu abanomdla kwizinto onokuzinikezela. Ukhuphiswano lunzima kwaye ungasebenzisa olu lwazi ukwenza iphulo elisebenzayo ngakumbi. Unokuhlala ufunda kubo njengoko usenza iphulo lakho lokufumana eyona ROI iphezulu.

Amanqaku omgangatho yenye metric ekufuneka iqwalaselwe. Amanqaku asemgangathweni ngumlinganiselo wokuba intengiso yakho ifaneleka kangakanani na kwimibuzo yokukhangela. Ukuba nenqaku lomgangatho ophezulu kuya kunceda isikhundla sakho sentengiso, ngoko musa ukoyika ukuyiphucula! Ngokwandisa ixabiso lakho, unokunyusa umgangatho wenqaku lentengiso yakho. Kufuneka ujonge ukufumana ubuncinci amanqaku asemgangathweni 6.

Kubalulekile ukukhumbula ukuba i-platform ye-Adwords yeGoogle inokuba yinto eninzi ngamanye amaxesha. Ukukunceda uqonde yonke inkqubo, yaphule ibe ngamacandelo amancinci. Iqela ngalinye leentengiso lelomkhankaso, kulapho ungalawula khona ibhajethi yakho yemihla ngemihla kunye nebhajethi epheleleyo. Amaphulo angundoqo wephulo lakho kwaye kufuneka ibe yingqwalasela yakho ephambili. Kodwa ungalibali ukuba iphulo lakho linokuqulatha amaqela eentengiso ezininzi.

Inqaku lomgangatho

Adwords’ Inqaku loMgangatho ngumlinganiselo wendlela iintengiso zakho ezihambelana ngayo nomxholo wesayithi yakho. Iyakuthintela ekuboniseni iintengiso ezingabalulekanga. Le metric inokuba nzima ukuyiqonda kwaye uphucule ngokwakho. Inokufumaneka kuphela ngeNgxelo yokuSebenza kwamagama angundoqo we-Adwords. Awunakuyisebenzisa kwezinye iinkqubo ze-ad-serving ezifana neDashThis. Uluhlu olungezantsi zezona ndlela zokuphucula umgangatho wakho wamanqaku.

I-CTR intsonkothe ​​ngakumbi kunokuba inokuvela. Ithatha ingqalelo idatha yembali kunye nokukhuphisana kwangoku kwegama elingundoqo. Nokuba igama elingundoqo line-CTR ephantsi, isenokufumana amanqaku aphezulu. UGoogle uya kukwazisa kwangaphambili ukuba ungalindela ukufumana malini intengiso yakho xa iqala ukusebenza. Lungisa isicatshulwa sakho sentengiso ngokufanelekileyo. Unokuphucula iNqaku lakho loMgangatho ngokuphucula la macandelo mathathu.

Ireyithi yokucofa yenye into ebalulekileyo. Ukuba intengiso yakho ifumana ucofa kahlanu, iya kuba nenqaku lomgangatho we 0.5%. Ukufumana iziphumo ezininzi zokukhangela akuncedi ukuba akukho mntu ucofa kuzo. Esi salathisi sisetyenziselwa ukumisela ukufaneleka kweentengiso zakho. Ukuba iintengiso zakho azifumani ucofa ngokwaneleyo, Amanqaku akho oMgangatho anokuba ngaphantsi kunokhuphiswano. Nangona kunjalo, ayithethi ukuba kufuneka uyeke ukusebenzisa iintengiso zakho ukuba iNqaku lakho loMgangatho liphantsi.

Ukongeza kwinqanaba eliphezulu lokucofa, iintengiso zakho kufuneka zihambelane namagama angundoqo ekujoliswe kuwo. Umphathi wentengiso olungileyo uyazi ukuba ubunzulu kangakanani namaqela amagama angundoqo. Zininzi izinto ezenza amanqaku asemgangathweni, nokusebenza ekuziphuculeni kunokuba yingenelo ekuhambeni kwexesha. Ekugqibeleni, inokuphucula indawo yakho, kunye neendleko zakho ngokucofa. Nangona kunjalo, oku akunakufezekiswa ngobusuku, kodwa ngomsebenzi othile, kunokwenza umahluko omkhulu ekuhambeni kwexesha.

Iindleko ngokucofa

Unokuzibuza ukuba ubala njani i-ROI yakho ngeNdleko ngokuchofoza kwi-Adwords. Ukusebenzisa i-benchmarks kumashishini ahlukeneyo kunokukunceda ukuba usete ibhajethi yakho yokuthengisa kwaye ubeke iinjongo. Nazi ezinye iibenchmarks kushishino lweReal Estate. Ngokweebenchmarks zoshishino lwe-AdWords, I-CPC yolu shishino 1.91% kwinethiwekhi yokukhangela kunye 0.24% kwinethiwekhi yokubonisa. Ukuba uceba ukusebenzisa iGoogle AdWords kwiwebhusayithi yakho okanye ishishini, gcina ezi benchmarks engqondweni.

Amaxabiso e-CPC adla ngokubizwa ngokuba yi-pay-per-click (PPC) amaxabiso. Iintengiso ezivela kwiziphumo eziphezulu ze-injini yokukhangela zikaGoogle zinokuxabisa kancinci 81 iisenti ngokucofa. Oku kunokuba ngumgangatho wegolide wentengiso xa kuziwa kwiipani zokuqhotsa. Iphezulu iPPC yakho, iphezulu imbuyekezo yakho kutyalo-mali iya kuba. Nangona kunjalo, Uhlahlo lwabiwo-mali lwakho lwe-PPC luya kwahluka ngokuxhomekeke kwimini, ukhuphiswano lwamagama angundoqo, kunye nomgangatho wamanqaku.

I-avareji yeendleko ngokuchofoza kwi-Adwords iyahluka ngoshishino, uhlobo lweshishini, kunye nemveliso. Ixabiso eliphezulu ngokuchofoza kwiinkonzo zabathengi, iinkonzo zomthetho, kunye ne-eCommerce. Ixabiso eliphantsi ngokuchofoza kuhambo kunye nokwamkela iindwendwe. Ixabiso ngonqakrazo lwegama elithile elingundoqo lixhomekeke kwisixa sebhidi, umgangatho womgangatho, kunye nokhuphiswano lwamaxabiso. Ixabiso lokucofa ngokucofa ngalinye lingaguquguquka ngokuxhomekeke kubantu okhuphisana nabo’ iibhidi kunye nenqanaba lentengiso yakho.

Ukunciphisa iindleko ngokucofa, ungakhetha ukwenza iibhidi zakho ngesandla okanye ngokuzenzekelayo. Emva koko, UGoogle uya kukhetha eyona bhidi ifanelekileyo ngokwebhajethi yakho. Ungakwazi nokuseta ibhajethi yemihla ngemihla yephulo lakho, kwaye emva koko uyeke okunye ukuya kwi-AdWords. Unokwenza iakhawunti yakho ngokuyila kunye nokugcina ulwakhiwo olufanelekileyo, kunye nokwenza uphicotho rhoqo ukuze kubanjwe naziphi na iimpazamo. Ngoko, uyibala njani iCPC yakho?

Ukulandelela uguqulo

Ukuba ne-pixel yokuguqula umkhondo we-Adwords yinxalenye ebalulekileyo yesicwangciso sakho sokuthengisa kwi-intanethi. Le khowudi ikuvumela ukuba ubone ukuba zingaphi iindwendwe eziguqula ngokwenene kwiwebhusayithi yakho. Emva koko ungasebenzisa le datha ukwenza iintengiso zexesha elizayo kunye nokwandisa ukusebenza kwendawo yakho yonke. Ukuseta umkhondo woguqulo kwiwebhusayithi yakho, yenza ngokulula ipixel yokuguqula umkhondo kwiwebhusayithi kwaye uyisebenzise ukulandelela iindwendwe’ umsebenzi. Ungajonga idatha kumanqanaba amaninzi, kuquka iPhulo, Iqela leentengiso, Intengiso, kunye negama elingundoqo. Unokude ubhide kumagama angundoqo asekelwe ekusebenzeni kwawo ekuguquleni.

Ukuseta i-AdWords yokuguqula umkhondo kulula: ufaka ngokulula i-ID yoGuqulo, Ileyibhile yoguqulo, kunye neXabiso loGuqulo. Unokukhetha kwakhona i “Umlilo Uvuliwe” umhla wokutshisa ikhowudi yokulandela. Unokukhetha umhla kwiphepha elithile, njenge “Enkosi” iphepha, ukuqinisekisa ukuba ikhowudi iyavutha ngomhla ofunekayo. Umhla woMlilo kufuneka ube kwiintsuku ezimbalwa ngaphambi komhla onqwenela ukuwubamba idatha yokuguqulwa.

Ukusebenzisa i-AdWords ngaphandle kokulandela umkhondo kufana nokuthoba imali emseleni. Yinkcitha xesha kunye nemali ukuqhubeka uqhuba iintengiso ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandela umkhondo.. Idatha yokwenyani iya kuqala ukubonakala xa unekhowudi yokulandelela endaweni. Ngoko ke zeziphi iimpazamo eziqhelekileyo zokulandelela ukuguqulwa? Nazi ezinye izizathu eziqhelekileyo:

Ukusebenzisa i-AdWords yokuguqula umkhondo yindlela entle yokubona ukuba zingaphi iindwendwe eziguqulayo kwindawo yakho. Ukulandelela uguqulo lwe-AdWords yinxalenye ebaluleke kakhulu yokuthengisa kwi-intanethi kumashishini amancinci, njengoko uhlawula unqakrazo ngalunye. Ukwazi ukuba zingaphi iindwendwe eziguqulela kwiintengiso kuya kukunceda uqonde ukuba inkcitho yakho yentengiso ivelisa ingeniso okanye hayi. Okukhona ulazi izinga lakho lokuguqulwa, izigqibo ezingcono onokuzenza. Ngoko, qala ukusebenzisa i-AdWords yokuguqula umkhondo namhlanje.