Amaqhinga okunyusa izinga lokucofa kwimikhankaso yeeNtengiso zikaGoogle

Ngolwimi olungelulo lobuchwepheshe, i-CTR yireyithi, ukuba abasebenzisi bacofe ukuya kwiwebhusayithi yakho ukusuka kwintengiso ethile. Ichazwa njengenani lokucofa, ofumana isaziso, yahlulwe ngamaza, apho intengiso yakho iya kwenziwa ngayo.

CTR% = Ukucofa / izimvo

Yeyiphi iresiphi efanelekileyo yeCTR?

Ngokuchasene nokucofa ukusuka kumaphulo e-SEO, i-PPC imele intlawulo ngokuchofoza. Ke ngoko, iiNtengiso zikaGoogle zibiza imali ukuqhuba iphulo. Eyona nto ingcono, ukuba unokwenza iphulo ngalinye leeNtengiso zikaGoogle ngokusekelwe kuhlahlo lwabiwo-mali. Kodwa inokwenziwa njani iCTR yeentengiso, ukufumana izikhokelo ezisemgangathweni kunye nokufezekisa i-ROI? Nazi ezinye izicwangciso zokunyusa i-CTR.

# 1 Phucula uMgangatho wamanqaku

Iintengiso ezinamanqaku aphezulu zifikelela kwinqanaba eliphezulu le-injini yokukhangela kwaye abathengisi bahlawula kancinci ngokucofa. Njengoko benendawo ebaluleke ngakumbi kwiphepha, mhlawumbi bane-CTR ephezulu. Ukuba awuyazi kwaye awuyazi iNqaku loMgangatho, into anokuyenza kwiphulo lakho, kungexesha, ukwenza uphando.

Inqaku loMgangatho limetric, echaphazela ukubaluleka kunye nomgangatho weentengiso zakho, ukuba nokwenzeka, ukuba umntu ucofa kwintengiso yakho kaGoogle, kwaye ichaza amava omsebenzisi xa ucofa kwiwebhusayithi yakho. Ngenxa yokuba ukufaneleka kunye nokunyaniseka kwekopi yakho yentengiso kubaluleke kakhulu, ibalulekile, das Igama elingundoqo, yintoni ojolise kuyo, kwisihloko sentengiso yakho, umzimba wentengiso kunye ne-URL.

# 2 Sebenzisa izandiso zentengiso

Kwiphepha loncedo leNtengiso zikaGoogle, iintshukumo kunye neenkcukacha zezandiso zentengiso zibonelela ngokhetho, nika ulwazi oluninzi kwaye ukhuthaze abantu ukuba bakhethe ishishini lakho. Oku kunempembelelo ebalulekileyo kwireyithi yokucofa. Izandiso ziquka amaqhosha okufowuna, Iinkcukacha zendawo kunye namakhonkco kwezinye iindawo zesayithi yakho. Ke oku kunokuba yinxalenye yeCTR yakho enkulu.

# 3 Yenza intengiso ephezulu yokuguqula

Intengiso yakho inokuvela amawakawaka amaxesha. Noko ke, ukuba bambalwa abantu abaziva benyanzelekile ukwenjenjalo, ukucofa kuyo, I-CTR yakho iphantsi kakhulu kwaye inokubonelelwa kancinci nguGoogle. Ke kufuneka ubhale ikopi ephezulu yokuguqula intengiso ngokunjalo.

# 4 Smart Bidding

UGoogle uyazenzekela, ngelixa iintengiso zakho ziqhuba, ngombono, Ngenisa intengiso yakho kwiifandesi, xa kunokwenzeka ukuba ufumane unqakrazo.

# 5 Misa iintengiso ezingaqhubiyo

Ilungile lo nto, ukuba ayizizo zonke iintengiso ozinikezelayo eziphumelelayo. Kubaluleke kakhulu, ukujonga amazinga onqakrazo: Xa iphulo lakho likuhlawulisa imali ngaphandle kwembuyekezo, kufuneka iyekwe okanye itshintshwe.