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Ukuba umtsha kwiAdwords, kungcono ukugcina izinto zilula. Musa ukuzama ukwenza okungaphezulu kunokuba iqonga livumela. Kwaye ube nomonde – kuya kuthatha ixesha ukuba iinyawo zakho zibe manzi. Eli nqaku liza kukuhamba ngamanyathelo okuqala okuqalisa iphulo lakho. Kukho okungakumbi kwi-Adwords kunokumisela iphulo, nangona kunjalo. Qhubeka ufunda ukuze ufunde ngakumbi malunga noKwahlula iintengiso zovavanyo kunye nokwandisa amaphepha okumisa.
Xa usebenzisa i-pay-per-click intengiso ukukhuthaza iwebhusayithi yakho, Uphando lwegama elingundoqo lubalulekile. Ngokuqonda ukuba abathengi bakhangela ntoni kwi-intanethi, unokwenza umxholo ofanelekileyo. Ikwakunceda ukuba ujolise kubaphulaphuli abathile, njengabo basebenza kwishishini lezonyango okanye abo banomdla kuqhaqho lomqolo. Umzekelo, ukuba imarike yakho ekujoliswe kuyo ngoogqirha botyando, ungajolisa kubo ngentengiso ekujoliswe kuyo. Ukusebenzisa i-Google Keyword Planner kunokukunceda ufumane amagama angundoqo afanelekileyo.
Ekuqaleni, sebenzisa isixhobo segama elingundoqo elikuvumela ukuba uhlolisise izihloko, imibuzo, kunye noluntu olufanelekileyo kwiwebhusayithi yakho. I-Bing yinjini yokukhangela yesibini ngobukhulu kwihlabathi, ukuqhubekeka 12,000 uphendlo lwezigidi nyanga zonke. Nje ukuba ukhethe amagama akho angundoqo, ungabhala umxholo osebenzisa la magama. Oku kuya kwandisa amathuba okutsala iindwendwe ezintsha, ukwandisa itrafikhi kwindawo yakho. Emva kokuphanda amagama angundoqo, khetha ezona zibalaseleyo kumxholo wakho.
Esinye isixhobo sophando lwegama elingundoqo ngu-Ahrefs. Esi sixhobo samahhala sikunika ulwazi olucacileyo malunga namagama angundoqo, kuquka umthamo wabo wokukhangela, ukhuphiswano, kunye nokugcwala kwewebhusayithi. Inokukuxelela ukuba ngabaphi abakhuphisana nabo abanomthamo ophezulu wokukhangela kwaye basebenzisa ezinye iindlela zokubeka phezulu kwiinjini zokukhangela.. Qinisekisa ukuba uphonononga iiwebhusayithi ezikhuphisanayo ngaphambi kokuba ukhethe igama eliphambili ekujoliswe kulo. Nokuba zithini na iinjongo zakho, Kubalulekile ukuqonda ukhuphiswano kunye nendlela ababeka ngayo amagama angundoqo owakhethayo.
Elona nyathelo libalulekileyo kuphando lwegama elingundoqo kukwazi abaphulaphuli bakho. Ufuna ukubamba ingqalelo yabaphulaphuli ojolise kubo, kwaye ukwazi ukuba bafuna ntoni kuya kukunceda wenze oko. Oku kunokufezekiswa ngokusebenzisa isixhobo segama elingundoqo samahhala njengesixhobo segama elingundoqo leGoogle, okanye isixhobo sophando segama elingundoqo elihlawulelwayo njenge-Ahrefs. Ungasebenzisa olu lwazi ukubhala izithuba ezitsha ezifanelekileyo kubaphulaphuli bakho. Esi sisixhobo esixabiseke kakhulu esinokusetyenziswa ukwenza umxholo omtsha.
UGoogle ubonelela ngeendidi ezahlukeneyo zesikhokelo ukukunceda ukhethe ezona ntengiso zisebenzayo kwiwebhusayithi yakho. Unokukhetha phakathi kweenjongo zoguqulo olusemgangathweni kunye nesiko, kwaye ziluncedo kubuchule bokubhida. Ukuba unevenkile yempahla ye-intanethi, njengokuba, unokufuna ukusebenzisa iinjongo zokuguqulwa kwesiko ukwandisa inani lengeniso oyenzayo. Emva koko, unokongeza izenzo zokuguqula ezifana nokuzalisa ifom yokukhokela okanye ukuthenga imveliso. Ukudala iphulo le-Adwords kwivenkile yempahla, landela la macebiso.
Ngaphambi kokuqalisa iphulo leGoogle Adwords, misela uhlahlo lwabiwo-mali ozimisele ukulusebenzisa. Umgaqo olungileyo wobhontsi kukuchitha ubuncinci $20-$50 Usuku. Unokudinga ukuchitha ngaphezulu okanye ngaphantsi ngokuxhomekeke kukhuphiswano lwamagama angundoqo kunye neCPC eqikelelweyo. Kuya kufuneka wazi iindleko zokufumana umthengi okanye ukhokelo ngaphambi kokuseta uhlahlo lwabiwo-mali. Nangona kunjalo, kusabalulekile ukubeka usukelo olusengqiqweni kwaye wenze uhlengahlengiso ukuze wandise iziphumo.
Xa usahlula iintengiso zokuvavanya kwi-Adwords, ungakhetha iinguqulelo ezimbini zentengiso ezineempawu ezahlukeneyo. Njengokuba, kwintengiso yokuqala, ungabhala amagama amakhulu uphawu lokuqala ngelixa okwesibini, kwaye ngokuphambeneyo. Ukwengeza, ungatshintsha i-URL yokubonisa kuzo zombini iinguqulelo zentengiso. Le ndlela, uya kukwazi ukubona ukuba yeyiphi intengiso esebenza ngakumbi. Emva koko, ungakhetha ukuba yeyiphi intengiso oza kuyisebenzisa.
Ukumisela ukuba yeyiphi intengiso eyenza ngcono kunenye, ungasebenzisa isoftware yovavanyo lokwahlulahlula. Ezi nkqubo zesoftware zikuvumela ukuba ubone iimetriki ezahlukeneyo, njengengeniso kunye noguqulo. Ezo metrics zibalulekile kwimpumelelo yeshishini lakho, ke khetha ezo zinefuthe ngqo kwiziphumo zakho. Umzekelo, unokuhlalutya imithombo eyahlukeneyo yetrafikhi yewebhusayithi kwaye unqume ukuba yeyiphi ekhokelela kwingeniso eninzi. Isoftware yovavanyo lokwahlulahlula iya kukubonisa ukuba yeyiphi imithombo yendlela eluncedo kakhulu kwishishini lakho.
Emva kokukhetha ukwahluka kweentengiso, lixesha lokuhlalutya iziphumo. Ukwenza njalo, Yiya e “Jonga iMbali yoTshintsho” kwaye ujonge umhla kunye nexesha apho iseti nganye yentengiso yalungiswa ngayo. Umzekelo, ukuba wenze utshintsho kwintengiso yombhalo wakho ngoSeptemba 23 e 7:34 pm, cofa kwi “Bonisa iinkcukacha” ikhonkco ukubona elona xesha kunye nomhla olwenzileyo utshintsho.
Ukwahlula iintengiso zovavanyo kuFacebook, qiniseka ukuba ukhetha uhlahlo lwabiwo-mali oluvelisa iziphumo. I-Facebook inobuncinane kunye nohlahlo lwabiwo-mali olucetyiswayo ekufuneka ululandele. Emva koko, yahlula uhlahlo lwabiwo-mali ngokulinganayo phakathi kweeseti ezimbini zentengiso. Ukufumana isiphumo esichaneke ngakumbi, qiniseka ukuba ujonga ukubaluleka kwezibalo zomahluko. Ukuba awuqinisekanga, sebenzisa ixabiso lenguquko nganye. I-avareji yeendleko ngokucofa kuzo zombini iiseti zentengiso inokuba phezulu kwaye ngokuphambanayo.
Ukuvavanya ukusebenza kwezinto ezahlukeneyo zamaphepha akho okumisa ngundoqo wokulusebenzisa kakuhle. Enye indlela yokulinganisa impumelelo yezinto ezahlukeneyo kukusebenzisa iimephu zobushushu. Ezi zinokukubonisa apho abantu bacofa khona kwiphepha lakho, nokuba abaluhoyi ubizo lwesenzo okanye bagxile kwezinye izinto ezingabalulekanga. Ngokulandelela ukuziphatha kwabatyeleli, uya kukwazi ukwenza uhlengahlengiso ukuphucula indawo yakho. Ngelixa iimephu zobushushu yenye yeendlela eziqhelekileyo zokuvavanya amaphepha akho okumisa, aziyiyo kuphela indlela yokuziphucula. Ezinye iingxelo zedatha ebonakalayo ziquka iimephu zokuskrola, izigqubuthelo, kunye noluhlu lweengxelo.
Isantya sephepha yenye into ebalulekileyo ekufuneka iqwalaselwe. Ukuba iphepha lakho lokufika lithatha ixesha elide ukulayishwa, iindwendwe ziya kulahlekelwa ngumdla ngokukhawuleza. Oku kunokukhokelela kwizinga eliphezulu lokutsiba, eyazisa uGoogle ngamava alambathayo omsebenzisi kwaye inokuchaphazela iNtengiso yakho yentengiso. Ngokusebenzisa i-caching ye-browser kunye nokunciphisa umbhalo ongeyomfuneko, ungasonyusa isantya sephepha ngelixa kwangaxeshanye uthoba iCPC. Ngokuqwalasela le miba, unokuphucula amava omsebenzisi kwiphepha lakho lokufika kwaye uphucule amazinga okuguqula.
Iphepha lokumisa eliyilwe kakuhle libalulekile ekwandiseni iinguquko. Ifanele ingabi nabuxhakaxhaka kwaye kube lula ukuyihambisa. Kufuneka kube lula ukuhamba, ukuze iindwendwe zikhuthazwe ukuba zithathe amanyathelo ngokukhawuleza. Kufuneka kube lula ukuhamba, kwaye kufuneka ibandakanye ulwazi olufanelekileyo kwiimveliso okanye iinkonzo ezinikezelwayo. Iphepha lokufika kufuneka lisebenze kuzo zonke ezi ndlela zokunyusa ingeniso. Inyathelo lokuqala lokuphucula iphepha lakho lokufika kukuvavanya kunye nokuvavanya izindululo zexabiso ezahlukeneyo. Okulandelayo, uvavanyo kunye nokulungisa amabala efom ukuwenza anyanzelise ngakumbi. Ekugqibeleni, yongeza ubungqina bentlalo kwiphepha lakho lokufika ukwandisa ukuthembeka.
Elinye lamanyathelo abalulekileyo ekulandeleni ukuguqulwa kunye ne-Adwords kukuchonga uhlobo lokuguqulwa. Uguqulo luyahluka kwixabiso ngokuxhomekeke kuhlobo lwesenzo. Ukucofa kunye nokuthengisa, umzekelo, zombini luhlobo lwenguquko, kwaye ke ixabiso ngalinye liyahluka. Usenokusebenzisa imodeli yonikezelo ukumisela ukuba yimalini na ikhredithi onokuyinika kuhlobo ngalunye loguqulo. Ukuba awuyazi indlela yokudibanisa ukuguqulwa, nanga amanyathelo okukunceda uqalise:
Okokuqala, qiniseka ukuba unethegi yendawo yehlabathi, okanye ikhowudi erekhoda uguqulo ngalunye. Umzekelo, ukuba une-app okanye iwebhusayithi enenombolo yefowuni, ikhowudi yakho yokuguqula inokurekhoda umnxeba kuwe. Unokusebenzisa ikhowudi yokuguqula yesiko ukulandelela iifowuni zefowuni. Le ndlela, I-akhawunti yakho ye-AdWords iya kufumana ikhowudi yokulandelela eyodwa xa undwendwe lucofa inombolo yefowuni ethile.
Enye indlela yokulandelela ukuguqulwa kunye ne-Adwords kukuseta iikhowudi zokulandelela kwiphepha ngalinye lewebhusayithi yakho. Unokuzalisa ifom kwiwebhusayithi ye-AdWords ukwenza oko okanye uncamathisele ikhowudi kwiphepha lakho lewebhu. Kwakuba kwenziwe oku, ungabiza iinguquko kwaye ulandelele ukusebenza kwentengiso nganye. Ukuba ufuna ukwazi kanye ukuba bangaphi abantu abaguqukayo kwiintengiso zakho, le yeyona ndlela yokulinganisa iphulo lakho.
Nje ukuba usete ikhowudi yokuguqula indawo yakho, ungafaka uMphathi weThegi kaGoogle ukulandelela impumelelo yonqakrazo ngalunye lwe-ad. Iya kukukhokela kwinkqubo yenyathelo ngenyathelo, kubandakanywa ukusetyenziswa kwe-ID yokuguqula, ileyibhile yokuguqula, kunye nekhonkco. Umphathi weTag kaGoogle uya kukunika iJSON yokuthumela ngaphandle oyifunayo. Emva koko unokuqwalasela iithegi kwaye ulandelele ukuguqulwa kunye ne-Adwords.
