Intengiso ye-PPC yokwandisa iinzuzo zoshishino kwishishini le-eCommerce
Ngaba sele ujongane kakhulu nentengiso yePPC?, phambi kokuba wenze utyalo-mali kule nkampani? Mhlawumbi impendulo yakho “HAYI”, apho ubhatala ngokungaboniyo ngokucofa, engaguqukiyo ibe ngabafowunelwa beshishini lakho. Ngoko yintoni inzuzo, ukuba utyala imali eninzi, apho i-ROI yakho ihlala ifana? UNun, Ungayisombulula le ngxaki ngoku usebenzisa i Iingcebiso zikaGoogle Adwords iinkonzo kunye neengcebiso ezibalulekileyo.
Fumana iingcebiso zokwandisa ingeniso yeshishini lakho kwi-intanethi
Kugqatso lokufumana inzuzo enkulu kwaye uhlale uphambi kokhuphiswano, kufuneka uhlale ukhumbula iingcebiso kunye nezicwangciso zentengiso zikaGoogle ezibalulekileyo.. Ukuba ulandela la macebiso, unokufezekisa iingeniso eziphezulu kwaye uphumelele ngakumbi abo bakhuphisana nabo. Apha siye sakhankanya iingcebiso ezimbalwa ezibalulekileyo kunye nezicwangciso
Ngezantsi ziingcebiso zePPC zokuthengisa
- Imivuzo yoMthengi: Bamba ingqalelo yomthengi wakho kunye nomdla, ngokunikezela ngezaphulelo ezithile kunye nonikezelo. Nangona akunyanzelekanga, ukunika ezi zinikezelo kubo bonke abathengi, kodwa kufuneka ubuncinane inikwe abathengi abadala. Oku kuya kukunceda kuloo nto, ukuba abathengi bakho bangaphambili babuye.
- Ukuthenga kulahliwe: Vala iiluphu zeentengiso, apho abathengi bashiye ukuthenga kwabo, kwaye uthumele iintengiso ekujoliswe kuzo apho. Oku kuya kukunceda, ukujolisa kubasebenzisi abafunwayo.
- Ujoliso kwaye wenze umntu abe ngumntu: Kufuneka usebenzise yonke imithombo enokubakho, kwaye ngokwenza njalo, kufuneka uqwalasele ezi zinto zilandelayo:
- Indawo (kuquka nomhlaba, Federal State, Ingingqi kunye nekhowudi ye-zip)
- Umdla wangoku
- Isixhobo
- Amanani angundoqo
- Izixhobo zokuhambisa
Ukuphumeza ezi zicwangciso zingentla, khetha eyona kopi yentengiso yakho kaGoogle
- Papasha amagama angundoqo, abafuna abantu: Nangona kuvakala kunzima, ilula kakhulu. Apha kufuneka wenze njalo 5 Khetha amagama angundoqo e-Adwords aphumeleleyo kwaye uphinda la magama angundoqo aphumeleleyo ngokuphindaphindiweyo. Awudingi ukubhala ngaphezulu la magama angundoqo okanye uwalayishe kakhulu ngamanye.
- Khuthaza imvakalelo: Xa sibona inani eliphezulu leentengiso kwi-injini yokukhangela, kukho ngaphezu kwesiqingatha sentengiso, enika imvakalelo yendalo. UNun, kukho ezinye iinketho, ezingcono kakhulu. Kwaye, xa usenza ikopi yentengiso yakho, unokongeza umxholo owonwabisayo kwaye uwuveze ngokucacileyo ngakumbi. Unokongeza namanqaku esikhuzo, ukuphucula ukonwabela kwakho. Ngokwenene sebenzisa 42% uphawu lwesikhuzo somthengisi.
Ekupheleni kwale blog kucacile, ukuba PPC-Marketing ayingomdlalo nje wotyalo-mali, kodwa ifuna amaqhinga aqinileyo. Ke kufuneka ulandele ezi ngongoma zikhankanywe ngasentla kwaye ukhuthaze ishishini lakho le-eCommerce.
Uncedo lweAdwords zikaGoogle, Google Adwords Advice, Intengiso kwi-Intanethi Lungiselela amaphulo eGoogle AdWords, I-ADS, IiAdwords zikaGoogle
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