Uhlaziyo lwamva nje lweSicwangcisi sokuSebenza seNtengiso zikaGoogle

I-Google AdWords Performance Planner ifumene uhlaziyo olukhulu olune mva nje, ukunceda abasebenzisi bacwangcise iikhankaso zentengiso ezininzi kunye nezinye izinto. Umcwangcisi wokusebenza uyilelwe ukuququzelela inkqubo yokudala amaphulo obuchule, ukuqonda, indlela utshintsho oluthile lunokuchaphazela ngayo ukusebenza ngokubanzi kwephulo. Ngesi sixhobo unokulandelela iimetriki ezahlukeneyo ezinje ngoguqulo, Hlalutya ucofa kunye namaxabiso okuguqula kuzo zonke iintlobo zemikhankaso yentengiso (kuquka iintengiso zokukhangela, Bonisa iintengiso, Ukuthenga, Bonisa iphulo kunye nephulo lendawo).

Isicwangcisi sokuSebenza seNtengiso kaGoogle sisixhobo esinamandla esikunceda wenze izicwangciso zakho zokuchitha intengiso kwaye uqonde ukuba utshintsho kula maphulo luya kuchaphazela njani iimetrikhi eziphambili kunye nokusebenza kwephulo ngokubanzi.. Isixhobo siya kukunceda uqikelele kwaye uchonge ibhajethi yakho yentengiso ngelixa uphucula i-ROI yakho elindelekileyo. Kufuneka usebenzise isixhobo somcwangcisi wokusebenza njengoko siza kukunceda ufumane iingcebiso eziveliswe kusetyenziswa itekhnoloji ephezulu njengokufunda koomatshini.. Ukusebenzisa iSixhobo soMcwangcisi wokuSebenza kwiintengiso zakho zikaGoogle unokuthatha amathuba kwaye ubone isixa esifanelekileyo sokuchitha kwinkcitho yakho ngokusekelwe kuhlahlo lwabiwo-mali lwakho kunye neenjongo ezichazwe kwiphulo lakho..

Yintoni eyongezwa kwesi sicwangcisi sokusebenza?

1. Amaphulo, ezazichazwe njengezingavumelekanga, ngoku inokongezwa kwisicwangciso sakho usebenzisa umsebenzi wembali okanye uqikelelo lwesandla lweakhawunti yakho. Ezi zinokucinywa amaphulo, uyilo okanye amaphulo anexesha elingaphantsi kwe 10 iintsuku zorhwebo.

2. UGoogle ubonisa iingcebiso kumhlathi omtsha, eyaziwa ngokuba "Izindululo zoTshintsho"..

3. Ungasebenzisa ireyithi yencoko yangaphambili ngexesha elithile, ukuphanda, ungalindela ntoni ngomhla, oyisebenzisayo kwisicwangciso sakho sentengiso esichaziweyo.

4. Oku kuya kukunceda, Qaphela impembelelo yotshintsho kwimikhankaso yakho yentengiso kunye neemetriki eziphambili ezisebenzayo.

Esi yayisisinye sezixhobo ezahlukeneyo ezifumanekayo ukwenza iphulo lakho lentengiso, ukusebenzisa elona qonga lidumileyo lentengiso, z. B. Iintengiso zikaGoogle, yenza iintengiso ezininzi zenkampani yakho. Iyakunceda, yenza izigqibo ezizizo kwaye ulawule uhlahlo lwabiwo-mali lwakho ngokufanelekileyo, ukufezekisa umphumo oyifunayo. Ukuba ufuna ukwenza imali eninzi ngeendleko ezincinci, kufuneka utyale imali kwiGoogle AdWords, kodwa ngoncedo lwengcali, ngubani onokukunceda ukhethe indlela efanelekileyo yokwenza.