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Xa umisela iphulo lakho, UGoogle uyakukwenzela amaqela eentengiso. Oku kuya kwenza ukulawula iintengiso zakho kube lula. Iqela ngalinye lentengiso linentengiso enye, igama elinye okanye amaninzi angundoqo, kunye nokuba kungqamaniso olubanzi okanye ukuhambelana kwebinzana. UGoogle useta igama lakho eliphambili kumdlalo obanzi ukuze abasebenzisi bachwetheze amagama akho aphambili naphi na. Ngesiqhelo, oku kusebenza ukuba ngowona mdlalo ubalaseleyo. Emva koko uya kufuna ukulungisa iindleko ngokucofa, ixabiso ngembono nganye, kunye neendleko ngokufunyanwayo ukuze zihambelane nebhajethi yakho kunye neenjongo.
Iindleko ezifanelekileyo ngokucofa kwi-Adwords zichongwa ngokumisela i-ROI yakho ekujoliswe kuyo. Kumashishini amaninzi, iisenti ezintlanu ngonqakrazo ngalunye zanele. Enye indlela yokubonakalisa oku lixabiso ngokufunyanwa kwento nganye, okanye 20% yengeniso. Ukwandisa i-ROI, cinga ngokuthengisa abathengi bakho abakhoyo ukunyusa umyinge wexabiso lentengiso nganye. Ukumisela ukuba ungayijolisa njani iCPC yakho, sebenzisa izinga lokuguqulwa kwetshathi engezantsi. Ukusebenzisa le tshathi, unokwenza isigqibo malunga nokuba ubize ntoni ngegama ngalinye elingundoqo kunye nentengiso.
Eyona ndlela isebenzayo yokuthoba iCPC yakho kukujolisa amagama angundoqo anomsila omde. La magama angundoqo anomthamo ophantsi wokukhangela kwaye akanakutsala uphendlo olungenamsebenzi. La magama angundoqo athande ukuba neNqaku loMgangatho ophezulu, oluluphawu lokufaneleka kunye nexabiso eliphantsi ngokuchofoza. I-Adwords CPC isekwe kwishishini okulo kunye namanqanaba okhuphiswano. Ukhuphiswano ngakumbi ishishini lakho, iphezulu iCPC.
Kukho iindlela ezininzi zokuseta ubuninzi beeCPCs, kuquka ukubhida okuzenzekelayo kunye ngesandla. Ibhidi ye-Manual yeendleko-ngonqakrazo lolona hlobo luqhelekileyo lwe-CPC. Indlela ye-manual ibandakanya ukulungiswa kwe-CPC ephezulu ngesandla, ngelixa ibhidi ezenzekelayo isebenzisa isoftware elungelelanisa ngokuzenzekelayo obona bukhulu beCPC bulungiselelwe wena. Ukuba awuqinisekanga ukuba yeyiphi indlela efanelekileyo kwishishini lakho, UGoogle unikezela ngeengcebiso. Kodwa nokuba yeyiphi na oyikhethayo, kufuneka ulandele iingcebiso ezivela kwi-arhente eqinisekisiweyo kaGoogle.
Intengiso yokuhlawula ngokucofa isekelwe kwinkqubo yefandesi. Njengoko umpapashi edwelisa amaxabiso okuhlawula ngokucofa, abathengisi bakhululekile ukukhetha ukuba yeyiphi elungele uhlahlo lwabiwo-mali lwabo. Nje, Ixabiso eliphezulu lokucofa, Ixabiso eliphezulu ngonqakrazo ngalunye. Nangona kunjalo, ungathethathethana nomshicileli wakho ukuze uthethe ngexabiso eliphantsi ngokucofa, ngakumbi ukuba usayina isivumelwano sexesha elide okanye esixabisekileyo.
Ngelixa ixabiso-ngokuchofoza lihluka kakhulu, umyinge wonqakrazo olunye ujikeleze $1 ukuya $2 kwiAdWords zikaGoogle. Kwinethiwekhi yokubonisa, I-avareji ye-CPCs ingaphantsi kwedola. Kuxhomekeke kukhuphiswano, ungachitha kangangoko $50 ngonqakrazo ngalunye. Umzekelo, ishishini lezindlu nomhlaba lingachitha $10000 ukuya $10000 kwi-Adwords ngonyaka ngamnye. Nangona kunjalo, ukuba ujonge umxhasi omtsha, ungachitha kancinci kangangoko $40 ngonqakrazo ngalunye.
Unokugcina iindleko phantsi ngokusebenzisa amagama angundoqo angalunganga kwimikhankaso yakho ye-Adwords. Kubalulekile ukukhumbula ukuba akuyiyo yonke imibuzo yokukhangela efanelekileyo kwiphulo lakho, ke kuya kufuneka wongeze amagama angundoqo angalunganga kumaqela akho eentengiso kunye namaphulo. Ukuba awuqinisekanga ngendlela yokusebenzisa amagama angundoqo angalunganga, funda kwisikhokelo senyathelo nenyathelo. Kukho iindlela ezininzi zokusebenzisa amagama angundoqo angalunganga kwi-Adwords. Nazi ezinye iindlela zokuzisebenzisa.
Enye yeendlela ezilungileyo zokufumana amagama angundoqo angalunganga kukwenza uphando lukaGoogle. Chwetheza nje igama ozama ukujolisa kwaye ubone ukuba kuza ntoni. Kuya kufuneka ke wongeze nawaphi na amagama okukhangela angahambelani nephulo lakho kuluhlu lwegama elingundoqo elibi. Ukuba awuqinisekanga ukuba ngawaphi amagama angundoqo ongawongeza, khangela iKhonsoli yakho yoPhendlo lukaGoogle okanye uhlalutyo loluhlu lwamagama angundoqo angalunganga. Nje ukuba wongeze amagama abalulekileyo kwiphulo lakho le-Adwords, uya kuba noluhlu lweentengiso ezinganxulumananga ukuba uziphephe.
Enye indlela yokuphucula i-CTR kukusebenzisa amagama angundoqo angalunganga. Ukusebenzisa amagama angundoqo angalunganga kuya kuqinisekisa ukuba iintengiso zakho zivela ngokuchasene namagama okukhangela afanelekileyo, ukunciphisa inani lokucofa okuchithwayo. Iya kwandisa umyinge weendwendwe ezifanelekileyo kwiphulo lakho kwaye iphucule i-ROAS. Inzuzo yokugqibela yokusebenzisa amagama angundoqo angalunganga kukuba awuyi kuhlawulela iintengiso ezingahambelani nemveliso okanye inkonzo yakho.. Oko kuthetha ukuba ungagcina imali kwibhajethi yakho yentengiso.
Ukusebenzisa amagama angundoqo angalunganga kwi-Adwords kunokugcina ixesha kunye nemali ngokuvimba ukukhangela okungenamsebenzi. Unokwenza amagama angundoqo angalunganga afanelekileyo kwimveliso yakho njengegama elingundoqo olifunayo. Umzekelo, ukuba ufuna ukuthengisa iimveliso ezinxulumene nempilo simahla, sebenzisa igama elithi 'simahla'. Abantu abafuna ukhathalelo lwempilo lwasimahla okanye imisebenzi banokungabikho kwimarike ojolise kuyo. Ukusebenzisa amagama angundoqo angalunganga yindlela efanelekileyo yokugcina uhlahlo lwabiwo-mali olulahlekileyo phantsi kolawulo.
Iindleko ngembono nganye (CPM) yeyona metric ephambili yokulandelela kwintengiso ye-intanethi. Le metric ilinganisa iindleko zamaphulo entengiso, kwaye isetyenziswa rhoqo ekukhetheni imidiya. Yeyona ndlela ilungileyo yokulandela ulwazi olukwinqanaba eliphezulu lenkampani kwaye ugqibe ukuba yimalini enokuthengiswa kwiintlobo ezahlukeneyo zentengiso.. Kwiimeko ezininzi, I-CPM ingasetyenziselwa ukuqikelela ukusebenza kwephulo lokuthengisa. Ngaphandle kokuba yimetric ebalulekileyo ukulandelela, I-CPM ikwanceda abathengisi babone ukuba zeziphi iiqonga ezisebenza ngakumbi ekufezekiseni iinjongo zabo.
Ii-CPM zonyukile ukususela kwi-Q3 2017 kodwa zange ziguquguquke kakhulu ukusukela ngoko. Kwi-avareji, abathengisi bahlawulwe $2.80 ngewaka ngalinye lemibono kwi-Q1 2018, ukwanda okuthobekileyo kodwa okuzinzileyo. Ukusukela kwi-Q1 2018, abathengisi bahlawulwe $2.8 ngewaka lemibono, phezulu idola ukusuka Q1 2017. Okuchasene, Ii-CPCs kwiNethiwekhi yokuBonisa kaGoogle bezibuyile $0.75 ngonqakrazo ngalunye, okanye malunga 20 iisenti eziphezulu kune-Q4 2017.
Ngelixa imiboniso yentengiso yasimahla isebenza ngakumbi kuneentengiso ezihlawulelwayo, azifanelanga iindleko. Ezi “ayaziwa” ukukhangela kwenzeka yonke imihla. Oku kuthetha ukuba uGoogle akanakuqikelela injongo yokukhangela, kodwa inokuqikelela ukuphindaphinda kwamagama athile angundoqo, njenge “i-inshurensi yemoto,” kwaye emva koko ulungise iintengiso zayo ngokusekwe kuloo magama angundoqo. Emva koko, abathengisi bahlawula kuphela ucofo abalufumanayo.
Ngelixa ii-CPC kumaqonga eendaba ezentlalo ziyahluka, ixabiso ngembono nganye lidla ngokuba phezulu kakhulu. Umzekelo, I-CPC kaFacebook $0.51 ngokwembono nganye, ngelixa iCPC ye-LinkedIn i $3.30. Amaqonga eendaba ezentlalo afana ne-Instagram kunye ne-Twitter ayabizi kakhulu, nge-avareji yeCPC ye $0.70 ukuya $0.71 ngokwembono nganye. Ezi ntengiso ziya kubonisa kuphela ukuba ibhajethi ihlaziywa yonke imihla. Le ndlela, abathengisi akufuneki bakhathazeke malunga nokuchitha ngaphezulu okanye ukuchitha ngaphezulu kunokuba kufuneka.
Enye yezona zinto zibalulekileyo ekufuneka ziqwalaselwe xa ubhida kwintengiso kwi-Adwords lixabiso lokufunyanwa ngakunye.. Inokusuka naphi na ukusuka kwiidola ezimbalwa ukuya ngaphantsi $100, kunye ne-avareji CPA yi $0.88. Isizathu sokuba eli nani libephantsi kakhulu kukuba uninzi lwabathengisi abasayi kubhida phezulu kakhulu kwiintengiso zabo. Umzekelo, ukuba iikawusi zeeholide zibiza $3, ibhidi $5 kuba elo xesha aliyi kusebenza.
Ngelixa kubalulekile ukwazi ukuba amaphulo akho entengiso akubiza malini, kuyenzeka ukubala i CPA ngokusekelwe kuguqulo lwakho. Ukuba uguqulo lwenzekile okanye hayi kunzima ukumisela, kodwa inokwenziwa ngokulandela umkhondo wokuzalisa iifom kunye nokubhaliswa kweedemo. Nangona kunjalo, akukho mgangatho jikelele wokumisela iindleko ngokufunyanwayo, kwaye ishishini ngalinye kwi-intanethi liya kuba nemveliso eyahlukileyo, ixabiso, imida, iindleko zokusebenza, kunye nephulo lentengiso.
Iindleko ngokufunyanwa, okanye CPA, ibhekisa kwisixa semali umthengisi ayichithayo kuguqulo ngalunye oluveliswa ziintengiso zabo. Oku kubandakanya intengiso, Ukucofa, iifom, imirhumo yencwadana, kunye nezinye iifom. Abakhangisi ngokubanzi baya kuthethathethana ngale reyithi kunye neenethiwekhi zentengiso, kodwa kufanele kuphawulwe ukuba asingabo bonke abaya kuvumelana nayo. Nje ukuba uthethe ngexabiso nomthengisi, Ixabiso lokufunyanwa linokumiselwa.
Iindleko zokufumana enye i-metric ebalulekileyo yokulandelela kwinkqubo yentengiso. Xa uthatha isigqibo sokuchitha imali kwi-CPA, Kuya kufuneka uqikelele ukuba yimalini na oza kuyidinga ukuze uvelise intengiselwano yokuthengisa. Abasebenzisi beAdWords banokulinganisa impumelelo yeentengiso zabo ngokuvavanya ukuba zixabisa malini na ngokwexabiso lokuguqulwa olwenziwa yintengiso nganye.. Ixabiso ngokufunyanwa lihlala linxulunyaniswa nomjelo othile wokuthengisa, ngoko ke iphezulu iCPA, kokukhona umthengisi eza kwenza inzuzo.
