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Unokusebenzisa iGoogle Adwords ukuthengisa iwebhusayithi yakho. Inkqubo ilula kakhulu: kufuneka wenze i-akhawunti, khetha amagama angundoqo ambalwa afanelekileyo, kwaye uqale ukubabiza. Nantsi indlela yokwandisa izinga lokucofa kwaye uqale ukuthengisa iwebhusayithi yakho! Ngethemba lokuba eli nqaku liza kukunceda uqalise nge-Adwords. Ukuba akukho njalo, unokufunda ngakumbi malunga neziseko zentengiso kuGoogle kweli nqaku. Kude ibe lilixa elizayo, ibhidi yolonwabo!
Unokubhengeza kwinkqubo yeGoogle Adwords ngokubhida amagama angundoqo afanelekileyo kwishishini lakho. Intengiso yakho iya kubonakala xa abathengi abanokubakho bekhangela kuGoogle amagama aphambili onqwenela ukuwajolisa. UGoogle uya kuthatha isigqibo sokuba zeziphi iintengiso ezivela kwiphepha leziphumo zophendlo, kwaye iphezulu ibhidi yakho, kokukhona intengiso yakho iya kubekwa. Into ephambili kukubamba abathengi abanokubakho’ amehlo kwaye ubaqinisekise ukuba bacofe kwintengiso yakho. Apha ngezantsi kukho iingcebiso zokwenza intengiso yakho isebenze ngakumbi.
Iintengiso kuGoogle zinokusebenza kakhulu ukuba imveliso okanye inkonzo yakho ibalulekile kubathengi’ iimfuno. Olu hlobo lwentengiso lunokujoliswa kakhulu kubaphulaphuli bakho ngendawo, ubudala, kunye namagama angundoqo. UGoogle ukwabonelela ngeentengiso ekujoliswe kuzo ngokuxhomekeke kwixesha lemini. Uninzi lwamashishini asebenzisa iintengiso zawo kuphela phakathi evekini, ukusuka 8 AM ukuya 5 PM. Abazenzi iintengiso ngeempelaveki, kodwa ngeentsuku zeveki, ungajolisa intengiso yakho kubathengi abanokubakho ngokusekelwe xa bekwi-intanethi.
Xa usebenzisa iGoogle Adwords, kukho iindidi ezimbini ezisisiseko zeentengiso. Uhlobo lokuqala luPhendlo, ebonisa intengiso yakho nanini na umntu ekhangela imveliso okanye inkonzo yakho. Iintengiso zokubonisa zidla kancinci, kodwa azijoliswanga njengemibuzo njengeentengiso zokukhangela. Amagama angundoqo ngamagama okukhangela abantu abawachwetheza kuGoogle ukufumana imveliso okanye inkonzo. Kwiimeko ezininzi, UGoogle uyakuvumela ukuba usebenzise amagama angundoqo ukuya kuthi ga kwishumi elinesihlanu, kodwa ungasoloko ulonyusa inani kamva.
Kwishishini elincinci, ukuhlawula-ngokuchofoza intengiso inokuba sisisombululo esihle kakhulu. Kuba kufuneka uhlawule kuphela ngonqakrazo ngalunye, intengiso yokucofa intlawulo ingabiza, kodwa abathengisi abahlakaniphile bakha amaphulo abo ukutsala abantu abafanelekileyo kwiwebhusayithi yabo. Oku kuya kwandisa ukuthengisa kwabo ekugqibeleni. Kwaye ukuba ishishini lakho liqala nje, le ndlela ifanelekile ukujonga. Kodwa khumbula ukuba izinto ezingathandekiyo azikho kwintando yakho xa kufikwa kusetyenziso lokukhangela lwendalo (SEO).
Xa uqala ukubiza amagama angundoqo kwi-Adwords, kufuneka uthathele ingqalelo kwiCTR yakho (nqakraza kwireyithi) ingxelo. Le ngxelo iya kukunceda uvavanye izimvo ezintsha kwaye uhlengahlengise ibhidi yakho ngokufanelekileyo. Ukwengeza, kufuneka ubeke iliso isicwangciso sakho rhoqo. Intengiso yokukhangela itshintsha ngokukhawuleza, kwaye kufuneka uhambisane neendlela zamva nje. Funda ngakumbi ngesi sihloko, okanye uqeshe ingcali yokuphatha amaphulo akho. Nazi ezinye iingcebiso zokwandisa uhlahlo lwabiwo-mali lwakho.
Ekuqaleni, misela uhlahlo lwabiwo-mali okhululekile ukuyisebenzisa kwiintengiso zakho. Khumbula ukuba uninzi lwabantu alujongi ngaphaya kweziphumo ezimbalwa zokuqala kukhangelo lukaGoogle, ngoko ke kunyanzelekile ukuba uvele phezulu kwiiSERPs. Isixa osibhidayo kwigama elingundoqo ngalinye liya kugqiba ukuba yimalini oyichithayo iyonke kunye nokuba uya kubonakala kangakanani kwiphepha lokuqala. Ngegama ngalinye elingundoqo, UGoogle uyingenisa kwifandesi enoyena mntu uphezulu.
Unokusebenzisa amagama angundoqo angalunganga ukunciphisa iibhidi zakho kukhangelo olungenamsebenzi. Amagama angundoqo angalunganga ayinxalenye yokujolisa okungalunganga kwaye anokuthintela ekubhideni kumagama angundoqo angahambelaniyo neshishini lakho.. Le ndlela, Iintengiso zakho ziya kuvela kuphela kwimibuzo yophendlo equka amagama angundoqo angakhiyo. Okukhona igama elingundoqo lingalunganga, Okuya kusezantsi isicelo sakho. Unokukhetha amagama angundoqo angalunganga kwiqela lakho lentengiso ukuze uwasuse kwiphulo lakho.
Xa ubhida kumagama angundoqo, qwalasela amanqaku akho omgangatho. UGoogle ujonga izinto ezintathu xa evavanya umxholo wentengiso kunye nokufaneleka. Amanqaku aphezulu aphezulu luphawu lokufaneleka kwewebhusayithi. Umxholo wakho unakho ukuvelisa ithrafikhi ebalulekileyo, ngoko ke cinga ukulungisa isicelo sakho ngokufanelekileyo. Emva kokuba iintengiso zakho zibukhoma, uya kufumana idatha malunga nokusebenza kwephulo lakho kwaye uhlengahlengise ibhidi yakho ngokufanelekileyo.
Kukho izinto ezininzi ekufuneka uzigcine engqondweni xa usenza iintengiso kwi-Adwords. Into enye, kufuneka usazi ubume beqonga, kwaye usebenzise izixhobo ze-SEO ezifana ne-Keyword Planner kunye ne-enaka ye-Google ukufumana amagama abalulekileyo afanelekileyo. Emva koko, bhala umxholo wakho wentengiso kwaye ulungise intengiso ukuze ufumane okona kucofa kakhulu ngereyithi. Emva koko, yipapashe kwiwebhusayithi kaGoogle ukufumana inani eliphezulu leembono kunye nokucofa.
Nje ukuba intengiso yakho yenziwe, Kuya kufuneka uyiqwalasele igrama kunye neempazamo zopelo. UGoogle ubonisa iintengiso zakho ngenye indlela, ngoko kubalulekile ukubona ukuba yeyiphi eyenza ngcono. Xa sele uphumelele, cela umngeni kuyo ukuyiphucula. Ukuba unengxaki yokubhala intengiso yakho, ungajonga nokuba benza ntoni okhuphisana nabo. Khumbula ukuba akulindelekanga ukuba uyile ivili – akukho mfuneko yokubhala intengiso ukuba unokufumana into esele ikhona esebenzayo!
Xa udala iintengiso ze-Adwords, kubalulekile ukukhumbula ukuba intengiso nganye iya kulahleka elwandle lomxholo. Ithuba lokuthatha indawo nganye lincinci kakhulu. Ngoko ke, kubalulekile ukwazi iinjongo zokugqibela zabathengi bakho ngaphambi kokudala iintengiso zakho. Umzekelo, ukuba ishishini lakho ligxile kumayeza e-acne, ungafuna ukujolisa kubasebenzisi abafuna iyeza le-acne. Ukusebenzisa ezi njongo zokugqibela kuya kunceda iintengiso zakho zigqame kukhuphiswano.
Ukuphucula izinga lokucofa kubalulekile ekwandiseni imbuyekezo yakho kwinkcitho yentengiso. Iireyithi zokucofa zidla ngokuphenjelelwa yirenki yentengiso, ebhekisa kwindawo yentengiso kwiziphumo zophando ezihlawulweyo. Iphezulu i-CTR, ngcono, kuba luphawu oluthe ngqo lomgangatho weentengiso zakho. Nje, ukuphucula i-CTR kunokunyusa ukuguqulwa kunye nokuthengisa ngexesha elikhawulezayo elinokwenzeka. Okokuqala, Jonga indawo yentengiso yakho ngokuchasene nabo bakhuphisana nabo kwishishini lakho.
Ukwandisa iCTR yakho, chonga amagama angundoqo asetyenziswa ngabaphulaphuli bakho ukufumana iwebhusayithi yakho. I-Google Analytics kunye neConsole yoPhendlo zizixhobo ezibalaseleyo kule nto. Qinisekisa ukuba amagama akho angundoqo akwi-url yentengiso, enceda iindwendwe zithathe isigqibo sokuba zicofa phi. Ukusebenzisa ikopi yentengiso enyanzelisayo nako kubalulekile. Yazi ukhetho lwabaphulaphuli bakho kwaye usebenzise olu lwazi ukwenza ikopi yentengiso eya kubahenda ukuba bathathe inyathelo.
Nje ukuba umisele abaphulaphuli ojolise kubo, zama ukwahlula amaphulo akho entengiso. Oku kuya kukuvumela ukuba ujolise ngcono kwiinzame zakho zentengiso kunye nokunyusa i-CTR. Into ekhoyo kwiwebhusayithi kaGoogle ebizwa ngokuba “Abasebenzisi Babuze kwakhona” inokukunceda ukuba ujolise kubaphulaphuli abathile ngokubanika iingcebiso ezifanelekileyo. Iireyithi zokucofa zikwasetyenziselwa ukulinganisa ukusebenza kwephulo lakho lokuthengisa idijithali. I-CTR ephantsi ingaba ngumqondiso wengxaki kunye nephulo le-ad, okanye kungenzeka ukuba iintengiso zakho azibonakali xa abathengi abafanelekileyo bekhangela.
Ukuba ukhangelo lwakho lwentengiso luyasilela ukutsala iCTR ephezulu, uphoswe lithuba elikhulu. Lixesha lokuthatha inyathelo elilandelayo. Thatha imayile eyongezelelweyo ukuphucula iCTR yakho kunye namanqaku asemgangathweni. Zama ukusebenzisa ukucenga ngezinto ezibonakalayo ukunyusa izinga lokucofa. Ukusebenzisa ubuchule obufana nokutofa, ungaqinisekisa abaphulaphuli bakho ukuba babone ukukhanya ekupheleni kwetonela. Injongo yokugqibela yokucenga kukubakhokelela kwisigqibo okanye ubizo lwesenzo.
Ukubuyisela kwakhona nge-Adwords sisixhobo esinamandla sokufikelela kubathengi abatsha. UGoogle unemithetho engqongqo malunga nokuqokelela iinkcukacha zobuqu kubasebenzisi bayo, kuquka neenombolo zefowuni, iidilesi ze-imeyile, kunye neenombolo zekhadi letyala. Amaphulo okuthengisa kwakhona angaqhutywa kwiphepha lasekhaya likaGoogle, ii-apps eziphathwayo, kunye nemidiya yoluntu. Isixhobo sikaGoogle sokubuyisela kwakhona sinokunceda amashishini afikelele kubathengi abanokubakho ngamaqonga amaninzi. Eyona ndlela ilungileyo yokuqalisa kukuphonononga ezi zicwangciso zilandelayo.
Ukubuyisela kwakhona nge-Adwords kungasetyenziselwa ukujolisa abathengi abathile abatyelele iphepha elithile kwiwebhusayithi yakho. Unokwenza intengiso eqhelekileyo ekhuthaza abo baza kuba ngabathengi ukuba bakhangele indawo yakho, okanye ungenza intengiso ephinda ijongise ebonisa iintengiso kubantu abakhe bandwendwela indawo yakho ngaphambili. Injongo kukubamba ingqalelo yabantu abandwendwele indawo yakho ngaxa lithile, nokuba abathenganga nto.
Ukubuyisela kwakhona nge-Adwords kunokujolisa kwiindwendwe ezithile ngokudala abaphulaphuli abaqhelekileyo abahambelana ne-demographics yendwendwe yewebhusayithi ethile.. Abaphulaphuli obadalayo baya kubona kuphela iintengiso ezihambelana nezinto anomdla kuzo kunye neenkcukacha zabantu. Ukuze kuphunyezwe iziphumo ezilungileyo, kufuneka uhlukanise iindwendwe zakho zewebhusayithi zibe ngamaqela ahlukeneyo, usebenzisa idemographics ukujolisa kwimizamo yakho yokuthengisa kwakhona. Ukuba umtsha kwihlabathi lentengiso, qala ngeGoogle Adwords.
Ukubuyisela kwakhona nge-Adwords kusebenza ngokubeka ikhowudi encinci kwiwebhusayithi yakho. Le khowudi, ikwabizwa ngokuba yi-pixel, iya kuhlala ingabonwa ngabatyeleli besiza. Emva koko isebenzisa iikuki zesiphequluli ezingaziwa ukulandela abaphulaphuli bakho kwiwebhu. Le khowudi iya kwazisa iintengiso zikaGoogle xa ziboniswa iintengiso kubantu abandwendwele indawo yakho. Yeyona ndlela isebenzayo yokufikelela abathengi abanokubakho. Le ndlela iyakhawuleza kwaye iyafikeleleka, kwaye iya kunika iziphumo ezinkulu.
