I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ukusebenzisa ikopi kunye nesixhobo sokuncamathisela kwi-AdWords kunokukunceda utshintshe okanye wenze iintengiso zakho. Ungayitshintsha ikopi yakho kunye nesihloko okanye usebenzise zombini. Thelekisa iinguqulelo ezahlukeneyo ukuze wenze isigqibo sokuba yeyiphi esebenza kakuhle. Oku kunokuba luncedo ngakumbi xa ibhajethi yakho yentengiso iqinile. Ikwakunceda ukuba ufunde ukusebenzisa amagama angundoqo angalunganga kwaye ujolise kwakhona kwiintengiso zakho. Ungasebenzisa ikopi kwaye uncamathisele isici ukuthelekisa iintengiso zakho kwaye wenze utshintsho njengoko kufuneka.
Ishishini le-kazillion dollar likaGoogle lixhaswa ngemali yiNtengiso yoPhando kunye neNtengiso yokuBonisa inzuzo. Abasebenzisi bayo bakhuphisana ngesiqwenga sale pie kwaye kubalulekile ukuba abakhangisi baqonde ukuba indawo ekhuphisanayo kwifandesi ye-Adwords inamandla.. Ngezigidi zamashishini akhuphisanayo ngegama elingundoqo elifanayo, iphulo lakho alinakubekwa kwaye ulibale. Kuya kufuneka ujonge itrafikhi kwaye uhlengahlengise iibhidi zakho yonke imihla, kwaye kufuneka ulungele ukuziqhelanisa notshintsho.
Adwords’ Ingxelo yeAuction Insights ibonelela ngamagqabantshintshi abo ukhuphisana nabo. Ukusebenzisa ezi zixhobo kunye nobuchule, abathengisi be-e-commerce be-savvy banokwenza amaphulo abo asebenze ngakumbi. Ngaphezu koko, ishishini ngalinye lokuthengisa lineembangi. Aba bathengisi bakhuphisanayo banokuphembelela iziphumo zamaphulo akho okuthenga kuGoogle. Kwingxelo yeAuction Insights, unokubona ukuba ngabaphi abantu okhuphisana nabo abaphembelela iziphumo zephulo lakho. Inokukunika ikroba labo okhuphisana nabo’ ukusebenza ngokuchasene neyakho.
Indawo yokuqala kwinkqubo yeAdWords ikwindawo ephezulu yentengiso. Ukufumana le ndawo ayingombandela nje wokwandisa ibhidi yakho, ithatha okuninzi kunoko. Umthengisi ngamnye onegama elingundoqo elihambelanayo lifakwa ngokuzenzekelayo kwifandesi, kwaye eyona ntengiso iphezulu kakhulu ivela phezulu kuluhlu. Amanqaku asemgangathweni kunye nowona maxabiso aphezulu amisela indawo yentengiso kwifandesi.
Ukujoliswa kwakhona sisicwangciso esinamandla sokuthengisa esinceda abathengisi bandise i-ROI yamaphulo abo entengiso. Ukuthengisa kwakhona kuvumela abathengisi ukuba benze abaphulaphuli abakrelekrele, yenziwe ngabantu abanemikhwa efanayo ye-Intanethi, ukuthenga imikhwa, kunye nokukhangela ukhetho, njengabathengi bangaphambili. Aba baphulaphuli bajongeka balungele ukutyhalela abantu kwifani yakho yentengiso kunye nokwandisa i-ROI yamaphulo akho entengiso.. Ukuthengisa kwakhona ngumthombo ongapheliyo wezikhokelo ezintsha ezinokonyusa i-ROI yakho kumaphulo akho entengiso.
Ukusebenzisa ithebhu yamathuba kwi-Adwords ukufumana amagama angundoqo amatsha yindlela enhle yokusebenzisa amagama abalulekileyo kwisixhobo se-Adwords.. Ezi ngcebiso zizenzekelayo, kodwa kusengcono ukwenza uqinisekiso oluthile phambi kokuba uthembele kubo. Uyakwazi ukubona ukuba ngawaphi amagama angundoqo anxulumene negama lakho eliphambili elingundoqo okanye ziphi na izithethantonye. Unokongeza la magama angundoqo kulo naliphi na iphulo okanye iqela leentengiso kwaye ujonge ukusebenza kwabo.
Amagama angundoqo angalunganga akunceda ukuba ugxininise iphulo lakho kwiimveliso ezinenzuzo ngakumbi okanye iinkonzo. Umzekelo, Umtywini waseLas Vegas akanakufumana imali eninzi yokulungisa itephu evuzayo njengoko ebeya kulungisa imibhobho yobhedu ngexesha leeprojekthi zokulungiswa kwezindlu.. Ukusebenzisa amagama angundoqo angalunganga kumvumela ukuba agxile kwibhajethi yakhe kwimisebenzi ene-ROI ephezulu. Unokufuna ukuphepha ukusebenzisa amagama abalulekileyo kwiinkonzo zemibhobho. Kodwa ukuba ufuna ukwandisa i-ROI yakho, amagama angundoqo angalunganga ayinxalenye ebalulekileyo yenkqubo yentengiso.
Amagama angundoqo angalunganga anokunyusa umgangatho wakho wamanqaku. Ngokubonisa iintengiso zakho zamagama angundoqo afanelekileyo kwiimveliso zakho, ungayiphucula iCTR yakho (nqakraza kwireyithi). Oku kuthetha ukuba unokufumana indawo engcono kwintengiso yakho ngexabiso eliphantsi ngokuchofoza. Ungabona amagama aphambili angalunganga kwingxelo yakho yamagama okukhangela. Zingaphezulu nje kwamagama angundoqo! Qiniseka nje ukuba uyongeza kwiikhankaso zakho zentengiso kwaye uya kubona umahluko omkhulu kwiziphumo zakho.
Ukufumana uninzi lwamagama angundoqo angalunganga kwi-Adwords, kufuneka uqale wazi ukuba ngawaphi amagama angundoqo ekujoliswe kuwo. Oku kubalulekile kuba abakhuphisana nabo’ Iimveliso zinokuba namagama okukhangela afanayo. Le ndlela, ungacoca amagama akho angundoqo kwaye unxibelelane nabantu abafanelekileyo. Emva koko, unokongeza amagama angundoqo angalunganga kula magama angundoqo asetyenziswa ngabantu okhuphisana nabo. Leyo yeyona ndlela yokunyusa izinga lakho lokuguqulwa. Uya kumangaliswa ukuba bangaphi abantu abaninzi onokuthi ufikelele kubo ngokongeza la magama angundoqo kwimikhankaso yakho yentengiso.
Amagama angundoqo angalunganga aluncedo kubaxumi abaninzi kwinqanaba elifanayo. Ukongeza amagama angundoqo angalunganga kuya kuthintela iintengiso zakho ukuba zingaveli xa umbuzo wokukhangela uqulethe “eChicago” okanye amagama afanayo. Khumbula, nangona kunjalo, ukuba kufuneka ukhethe amagama angundoqo angakhiyo ngononophelo. Akufunekanga zigqithe amagama angundoqo ekujoliswe kuwo. Ukuba ziyadibana, aziyi kuboniswa, ke kufuneka uqiniseke ukuba ukhetha amagama angundoqo angalunganga ngobulumko. Ngoko, phambi kokufaka amagama angundoqo angalunganga, qiniseka ukuba uyayazi into oyikhangelayo.
