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Impumelelo yeshishini lakho kwi-Intanethi ixhomekeke ekufikeleleni kwakho kwintengiso kunye nokubandakanyeka kwabathengi. Kuya kufuneka uyazi ukuba uzisebenzisa njani iiplatifti ze-PPC ezifana ne-AdWords ukwandisa ukuvezwa kwakho kunye nokuzibandakanya kwabathengi. Funda ukuze ufunde ngezi nkalo zibalulekileyo. Akukaze kube kudala kakhulu ukuba uqale ukusebenzisa amaqonga ePPC, kuquka iAdWords. Nazi ezinye iingcebiso ezibalulekileyo kunye namaqhinga ukuze uqalise:
Elinye lamanyathelo okuqala ekudaleni umkhankaso we-AdWords ophumeleleyo wenza uphando lwamagama angundoqo afanelekileyo. Ukusebenzisa i-Google Keyword Planner kunokukunceda ukuba ubone inani lokukhangela amagama angundoqo owacingayo, igama elingundoqo ngalinye lixabisa malini, kwaye ude ucebise amanye amagama namabinzana aza kusetyenziswa. Xa yenziwe ngokuchanekileyo, olu phando luya kukunceda wenze iphulo elijoliswe kuyo elihambelana nemarike yakho ekujoliswe kuyo. Ukugcina ukhumbula ukuba ngakumbi uphando lwakho lwegama elingundoqo, intengiso zakho ziyakujoliswa ngakumbi.
Enye yeendlela ezidumileyo kunye nezisebenzayo zokuqalisa ukuphanda amagama angundoqo kukusebenzisa i-Google Keyword Planner. Esi sixhobo sibonisa imiqulu yokukhangela yamagama angundoqo ngenyanga. Ukuba amagama akho angundoqo aphezulu kwizithuthi zasehlotyeni, kufuneka ujolise kubo ngelo xesha. Enye indlela yophando lwegama elingundoqo isebenzisa izixhobo ezifana neGoogle AdWords’ umakhi wentengiso ukufumana amagama angundoqo anxulumeneyo. Nje ukuba ucuthe uluhlu lwakho lwamagama angundoqo, ungaqala ukuvelisa umxholo osekwe kolu phendlo.
Ngelixa uphumeza uphando lwakho lwegama elingundoqo, Kuya kufuneka uqwalasele into ofuna ukuba iwebhusayithi yakho ifezekise. Le ndlela, Uya kuyazi ngqo ukuba abaphulaphuli bakho abajolise kubo bafuna ntoni. Kufuneka uqwalasele nenjongo yabo yokukhangela – zinolwazi, ukuhambahamba, okanye intengiselwano? Ukusebenzisa i-Google Keyword Planner, unokufumana umbono wamagama aphambili athandwayo kwi-niche yakho. Kuya kufuneka ujonge ukuba la magama angundoqo anxibelelene newebhusayithi yakho. Ukusebenzisa amagama angundoqo kumxholo ochanekileyo kuya kuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abafanelekileyo.
Ukwenza isicwangciso esisebenzayo segama elingundoqo, kufuneka kwakhona uphande abo ukhuphisana nabo’ iiwebhusayithi. Okhuphisana nabo’ Iiwebhusayithi zinokuqulatha izinto ezingahambelaniyo nemveliso okanye iinkonzo zakho njengezakho. Ukusebenzisa umcwangcisi wegama elingundoqo leGoogle, Uya kuba nakho ukufumanisa ukuba ngawaphi amagama aphambili aqhuba ezona zithuthi kubantu okhuphisana nabo. Emva koko unokusebenzisa olu lwazi ukwenza isicwangciso segama elingundoqo elikhuphisanayo. Le ndlela, ungasebenzisa esi sicwangciso ukuphucula indawo yewebhusayithi yakho kuGoogle.
Amanqaku omgangatho we-Adwords yenye yezona zinto zibaluleke kakhulu ukwenza iintengiso zakho zifaneleke ngakumbi. Adwords’ umgangatho womgangatho umiselwa iseti ye-algorithms efana ne-organic ranking algorithms. Okukhona uphezulu umgangatho wakho wamanqaku, Okukhona iintengiso zakho ziya kubafanela abaphulaphuli bakho kwaye ekugqibeleni izinga lakho lokuguqulwa. Nazi ezinye iindlela zokuphucula umgangatho wenqaku lentengiso yakho. Siza kuxoxa ngezinye zezinto eziqhelekileyo eziphembelela umgangatho wenqaku lentengiso yakho.
Indlela elungileyo yokunyusa umgangatho wakho kukubeka esweni izinga lokuguqulwa kweentengiso zakho. Nika ingqalelo kumanqaku akho asemgangathweni kwaye ushenxise ezo ntengiso ngeCTR ephantsi. Zama ukutshintsha isihloko sakho ukwandisa izinga lokuguqulwa kweentengiso zakho. Emva koko, zama iphulo elitsha lentengiso ngekopi eyahlukileyo yentengiso. Oku kuya kwandisa umgangatho wakho wamanqaku kakhulu. Ukuphucula izinga lakho lokuguqulwa, gxininisa ekuphuculeni la macandelo mathathu:
Umgangatho ophantsi weNqaku unokunyusa iindleko zakho ngokucofa (CPC). Inokwahluka ngokusekelwe kumagama angundoqo ojolise kuwo, kodwa iNqaku loMgangatho ophezulu lingathoba iCPC yakho. Ukunyaniseka, kunokuba nzima ukujonga isiphumo soMgangatho wamanqaku, kodwa iya kucaca ekuhambeni kwexesha. Zininzi ezinye iingenelo zoMgangatho oPhezulu. Gcina ukhumbule ukuba ezi zibonelelo ziqokeleleka ngokuhamba kwexesha. Akufanele uzame ukwenza utshintsho olunye ngobusuku – umphumo uya kuzakha ngokuhamba kwexesha.
Elona nqaku loMgangatho liphezulu liyakuphucula ukubonakala kwentengiso yakho kwiziphumo zokukhangela. UGoogle uvuza abathengisi abakwaziyo ukwenza iintengiso ezikumgangatho ophezulu. Kwaye intengiso ekumgangatho ophantsi inokulimaza ishishini lakho. Ukuba unebhajethi yokwenza olu tshintsho, cinga ngokuqesha umbhali wentengiso. Iphulo lakho liya kuba nempumelelo ngakumbi kwaye lingabizi kakhulu ukuba iNqaku lakho loMgangatho liphezulu. Ngoko, qaphela: Amanqaku omgangatho asiyonto ithathwa lula.
Iindleko ngokucofa (CPC) yeAdwords intengiso iyahluka ngokuxhomekeke kwizinto ezininzi. Igama elingundoqo kunye neshishini ojolise kulo limisela i-CPC. Oku kugqiba ukuba yimalini ekufuneka uyihlawule ukuqhuba iphulo lakho. Apha ngezantsi zezinye zezinto ezimisela i-CPC. Funda ngakumbi ukuze ufunde ngakumbi. -Yintoni abaphulaphuli ofuna ukujolisa? Loluphi uhlobo lweemveliso okanye iinkonzo eziya kubhenela kuzo iintengiso zakho?
-Ingakanani imali ofuna ukuyihlawula ngokucofa? Isixa osibhidayo akufuneki sibe ngaphezulu kwenqanaba lakho lekhefu. Ukuseta i-CPC yakho ephezulu kakhulu kuya kubangela iinguqu ezininzi, eya kuthi ekugqibeleni inciphise i-ROI yakho kunye neentengiso. Ngokufanayo, ukuthoba ubuninzi bexabiso leCPC kuya kuthoba iROI yakho, kodwa kukhokelela kwiintengiso ezimbalwa. I-CPC ibalulekile kuba uGoogle ubeka iintengiso zakho phezulu kwiziphumo zophendlo ukuba zineNtengiso ephezulu.
-Kufuneka uchithe malini ngonqakrazo ngalunye? Ngelixa i-CPC ibalulekile ekuguquleni ingeniso, I-CPM ingcono yokwandisa i-ROI yakho. Ngokubanzi, ungafumana ngaphezulu ngonqakrazo ngalunye nge CPC esezantsi. Nangona kunjalo, ukuba ujolise kwi-CPC ephantsi, kuya kuba lula ukufumana i-ROI ephezulu. Indlela efanelekileyo yokwandisa ibhajethi yakho ye-Adwords kukumisela ixabiso eliqhelekileyo ngokuchofoza kwaye ubale iindleko zakho ngewaka.
-I-CPC imiselwa ligama elingundoqo olijongileyo kunye nexabiso lokucofa ngokucofa okuya kufunyanwa yintengiso yakho. Zininzi izinto eziza kuba nefuthe kwi-CPC yentengiso yakho, kuquka ukufaneleka kwegama elingundoqo, umgangatho wephepha lokufika, kunye nemiba yomxholo. Ukuba ujolise kumagama angundoqo anegama, Inqaku loMgangatho ophezulu linokukuzisela imbuyekezo enengeniso kwiphulo lakho lePPC. Ekugqibeleni, injongo yakho kukwandisa CPC yakho kangangoko kunokwenzeka, ngaphandle kokuphuka.
Ukuthengisa kwakhona ngeGoogle AdWords kukuvumela ukuba ubonise iintengiso zesiko kwiindwendwe zewebhusayithi zangaphambili. Unokwenza kwakhona iintengiso eziguquguqukayo zokuphinda uthengise ngokusekwe kwisondlo ukufikelela kwiindwendwe ezidlulileyo. Ukusebenzisa ukuthengisa kwakhona kunokukunika ithuba lokuguqula iindwendwe zexesha elinye zibe ngabathengi abaphindayo. Ukufunda ngakumbi malunga nobu buchule, funda uqhubeke. Eli nqaku lichaza izibonelelo kunye nokusetyenziswa kokuthengisa kwakhona nge-AdWords. Isenokuba lukhetho olufanele ukuqwalaselwa kwishishini lakho.
Ukuthengisa kwakhona yindlela esebenzayo yokukhumbuza abatyeleli ngeemveliso okanye iinkonzo zakho. Unokwenza iinguqulelo ezahlukeneyo zentengiso ngokusekelwe kuhlobo lwemveliso abaye bayijonga ngaphambili kwindawo yakho. Umzekelo, unokujolisa iindwendwe ezityelele iphepha lenqwelo ngosuku lwesixhenxe okanye 15 okanye kuphela abo babukele iphepha ngosuku lwesixhenxe. Ngokujolisa abaphulaphuli bakho ngokusekelwe kwindlela abaziphatha ngayo, unokunyusa izinga lakho lokuguqulwa kunye ne-ROI.
Ukuba uyazibuza ukuba uchitha malini kwiiNdleko ngokuchofoza kwi-Adwords, AWUKHO wedwa. Uninzi lwabantu luchitha ngaphezulu kwe $4 ngokucofa kwiintengiso. Kwaye, ngophando oluchanekileyo, ungalehlisa elo nani kakhulu. Ubuchule obuninzi bunokukunceda wenze njalo. Ekuqaleni, geo-injongo yeentengiso zakho. Oku kuya kukuvumela ukuba ubonise iintengiso kwiintlobo ezithile zezixhobo eziphathwayo. Okwesibini, unganciphisa inani leentengiso ezibonisa kwiphepha elinikiweyo, ukuze kuphela ezifanelekileyo ziboniswa kwiindwendwe zakho.
AdWords’ I-CPC isezantsi kakhulu kumashishini amaninzi. I-avareji yeCPC yokukhangela kuGoogle imalunga $1 kwaye $2, kodwa inokufikelela $50 ukuba ufuna ukujoliswa ngakumbi. Kuxhomekeke kwishishini lakho, isixa sakho sebhidi, kunye nabakhuphisana nabo’ iibhidi, ungachitha amakhulu okanye amawaka eedola ngosuku kwi-AdWords. Nangona kunjalo, khumbula ukuba nangezixhobo zikaGoogle zasimahla, usenokwenza imali ngokuthengisa.
Enye indlela yokwandisa ixabiso lakho kukunyusa ixabiso lakho. Nangona kunjalo, kuyafaneleka ukuba uqaphele ukuba igama elingundoqo elibiziweyo liyahluka ukusuka kwishishini ukuya kwishishini. Ukuba ukwishishini lezemali, umyinge wakho woguqulo umalunga 2.70%. Kumashishini afana ne-e-commerce kunye ne-inshurensi, umyinge ungaphantsi kweepesenti ezimbini. Nangeyiphi ndlela, Kubalulekile ukujonga amaphulo akho ngononophelo kwaye uhlengahlengise ibhidi yakho ngokufanelekileyo. Kwaye ungalibali ukusebenzisa iPhepha likaGoogle ukulandelela amaphulo akho.
Ngelixa amanqaku asemgangathweni kunye neCPC zibalulekile kwiphulo lakho le-AdWords, kufuneka kwakhona ucinge ngokubeka igama lakho elingundoqo kunye nephepha lokufika. AdWords’ Inqaku loMgangatho ngumlinganiselo wokufaneleka komxholo wakho kubakhangeli. Okukhona iphezulu iCTR yakho, Okukhona kuyakwenzeka ukuba intengiso yakho icofe. Ukuba iphepha lakho lokufika alisebenzi, intengiso yakho iya kungcwatywa kwiiSERPs.
