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Kukho iindlela ezininzi zokumisa iakhawunti yakho yeAdWords. Ngezantsi ndiza kugubungela umdlalo obanzi, Amagama angundoqo angalunganga, Amaqela entengiso yegama elingundoqo elinye, kunye nee-SKAGs. Yiyiphi isebenza kakuhle kwishishini lakho? Funda ukuze ufumanise ukuba yeyiphi indlela ekusebenzela ngcono. Nanga amacebiso ambalwa ukuze uqalise. Emva koko, ungawenza ngokupheleleyo amaphulo akho. Nantsi indlela yokwenza iakhawunti yakho kwaye ufumane okuninzi kwiAdwords.
Ukuba ufuna ukubona amazinga aphezulu okuguqulwa kunye nokunciphisa iindleko ngokucofa, sebenzisa umdlalo obanzi olungisiweyo kwi-Adwords. Isizathu kukuba iintengiso zakho ziya kufaneleka ngakumbi kubasebenzisi bakho, kwaye uya kuba nolawulo ngakumbi kwibhajethi yakho yentengiso. Umdlalo obanzi kwi-Adwords unokutya ngokukhawuleza ibhajethi yakho yentengiso. Ngethamsanqa, kukho iindlela ezilula zokuvavanya zombini iindidi zeematshisi. Funda ukuze ufunde indlela yokwandisa ibhajethi yakho yentengiso.
Ukuba intengiso yakho ibonisa igama lokukhangela elingenalo igama lakho elingundoqo, sebenzisa isilungisi somdlalo obanzi. Oku kuya kubonisa intengiso yakho yophendlo olunxulumeneyo olungabandakanya izithethantonye kunye nezinye iinguqulelo zegama elingundoqo. Isilungisi esiBanzi somdlalo lolunye lweentlobo zomdlalo ezinophawu. Ukongeza esi silungisi, nqakraza kwigama elingundoqo isithuba kwaye ucofe i + sayina ecaleni kwegama ngalinye elingundoqo. Iziguquli zomdlalo obanzi zezona zisebenzayo kukhokelo lomgangatho wokuqhuba.
Uvavanyo lukaGoogle ngomdlalo obanzi kwi-Adwords lunokulimaza abanye abathengisi, kodwa ayizukwenzakalisa iNqaku lakho loMgangatho. Ngelixa abaninzi abakhangisi becinga ukuba i-CTR ephezulu ayilunganga kwiNqaku loMgangatho wabo, oku akunjalo. Inyaniso, uphuhliso lwegama elingundoqo elibi liya kuphucula iNqaku lakho loMgangatho. Umdlalo obanzi we-CTR ubaluleke kakhulu kwinqanaba legama elingundoqo Umgangatho weNqaku kwi-AdWords kune-CTR ehambelana ngqo. Nangona kunjalo, igama elingundoqo elilungileyo le-CTR liya kunceda isikhangiso sakho ukuba sifumane ucofa oluphezulu olunokwenzeka.
Umdlalo obanzi kwi-Adwords ufanelekile kubakhangisi abangenalo uluhlu olubanzi lwegama elingundoqo. Inokuphelisa iziphumo zokukhangela ezingafunwayo kwaye inciphise iindleko zokucofa, ikuvumela ukuba ugxile kumagama angundoqo asebenzela abaphulaphuli bakho. Xa udibanisa amagama angundoqo angalunganga kunye nomdlalo obanzi, ungayandisa ngakumbi i-ROI yakho. Olu khetho lwaziswa kwiminyaka embalwa edlulileyo kodwa lufumene ingqalelo encinci kude kube ngoku. Ukuba usebenzisa amagama angundoqo angalunganga ngokufanelekileyo, baya kuphucula ukujoliswa kwakho kunye ne-ROI.
Unokuthintela ukusetyenziswa kwamagama aqhelekileyo kunye namabinzana kwimikhankaso yakho yentengiso ngokusebenzisa amagama abalulekileyo. Kuya kufuneka wongeze amagama angundoqo angalunganga kwiphulo lakho, okanye kumaqela athile entengiso, ukugcina iintengiso zakho zingaveli kule migaqo. Oku kunokunceda ukonga imali eninzi. Nantsi indlela oyenza ngayo le nto:
Khangela kuGoogle ukufumana amagama angundoqo angalunganga. Chwetheza igama elingundoqo ofuna ukujolisa kwaye ubone ukuba ufumana ntoni. Yongeza naziphi na iintengiso ezingafunwayo kuluhlu lwakho lwe-AdWords amagama angundoqo angalunganga. Unokujonga kwakhona iKhonsoli yakho yoPhendlo lukaGoogle kunye nohlalutyo lokufumanisa ukuba ngawaphi amagama angundoqo avelisa eyona itrafikhi kuwe.. Qinisekisa ukuba wongeza le migaqo kuluhlu lwakho. Iya kukunika umbono wokuba zeziphi na ezifanelekile ukuba zingabandakanyi kumaphulo akho entengiso.
Igama elingundoqo elibi libhekisa kwigama elikwigama elingundoqo elilelona libalulekileyo kwiphulo lakho. Ukuba ubhengeza i-plumber, awufuni kujolisa abo bafuna imisebenzi. Abo bafuna umtywini, umzekelo, ndingangena “umtywini”, eya kuba ligama elingundoqo elingalunganga. Amagama angundoqo aphikisayo, kwelinye icala, thintela iintengiso zakho ukuba zingaveli xa umntu echwetheza onke amagama ebinzana legama elingundoqo.
Sebenzisa unxulumano olubi olubanzi okanye ukuhambelana kwebinzana ukuvala iintengiso. Umdlalo ombi obanzi uya kuvala iintengiso zophendlo ngamagama angundoqo angawo omabini. Olu hlobo lomdlalo olubi olubanzi aluyi kubonisa iintengiso ukuba umbuzo wakho uquka onke amagama angundoqo angalunganga, kodwa ezinye zazo ziya kuvela kukhangelo. Ungqamaniso oluchanekileyo lusetyenziswa kakuhle kwiibrendi okanye unikezelo olufanayo, kwaye awufuni ukuba abantu basebenzise engalunganga. Kule meko, ukuhambelana okubanzi okungalunganga kuya kwenza.
Ukuba uzama ukuqhuba amanqaku aphezulu aphezulu kwiintengiso zakho, kufuneka usebenzise amaqela entengiso yegama elingundoqo elinye. Ezi ntengiso zichaneke kakhulu kwigama elinye elingundoqo, kwaye ikopi yentengiso iya kuba 100% ehambelana nelo gama lingundoqo. Xa usenza amaqela entengiso yegama elingundoqo elinye, jonga kwireyithi yokucofa, izimvo, kunye nokhuphiswano lwamagama angundoqo ngamnye. Ungasebenzisa isicwangciso segama elingundoqo ukukhetha okulungileyo.
Amaqela eentengiso zegama elingundoqo elinye yindlela entle yokuvavanya ukwahluka kweekopi ezahlukeneyo kunye nokwandisa amaphulo akho. Nangona kunjalo, ungafumanisa ukuba amaqela entengiso yegama elingundoqo elinye athatha ixesha elininzi ukuseta nokulawula kunamaqela amaninzi eentengiso. Kungenxa yokuba zifuna iiseti zentengiso ezahlukeneyo zegama ngalinye elingundoqo. Ngephulo elinamagama amaninzi, uya kuba namakhulu amagama angundoqo, kwaye kunzima kakhulu ukulawula nokuzihlalutya zonke.
Ukongeza ekunyuseni izinga lokuguqulwa kwakho, Amaqela entengiso yegama elinye anokuphucula ukufaneleka kweentengiso zakho. Kuba abasebenzisi kulindeleke ukuba basebenzise uGoogle ukufumana ulwazi, balindele ukubona iziphumo ezifanelekileyo. Iintengiso eziqulethe igama elifanayo lokukhangela njengoko abaphulaphuli baya kwenza ucofo olungakumbi kunye nokuguqulwa. Ii-SKAG zikwalukhetho olubalaseleyo lokuthengisa iimveliso okanye iinkonzo ezininzi. Ekugqibeleni, Uya konwaba ngakumbi ngeziphumo zakho ukuba usebenzisa igama elingundoqo amaqela entengiso endaweni yamaqela amaninzi eentengiso zeemveliso.
Ngelixa amaqela entengiso yegama elingundoqo elinye alifezekanga kulo lonke uhlobo lweshishini, lukhetho olukhulu ukuba ujonge ukonyusa umgangatho wakho wamanqaku kwaye unyuse izinga lokucofa kwakho. La maqela eentengiso angqale kwaye aya kukunceda uqonde ngcono iCTR yakho. Ngokwandisa ukufaneleka kweentengiso zakho, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.
SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.
When setting up SKAGs, you should make sure that you use the same label on each keyword. Le ndlela, when one keyword triggers another, the ad won’t show. Ngokufanayo, ukuba igama elingundoqo elinye alihambelani nebinzana okanye umdlalo ochanekileyo, intengiso ayizukuvela. Lo ayingomcimbi omkhulu ukuba sele unombono olungileyo wendlela amagama akho angundoqo asebenza ngayo.
Impazamo eqhelekileyo eyenziwa ngabathengisi kukusebenzisa ii-SKAG ezininzi. Ukwandisa ibhajethi yakho yentengiso ngokusebenzisa amagama angundoqo angenamsebenzi yindlela eqinisekileyo yokuchitha imali yakho. Ii-SKAGs zikunceda ukucoca amagama angundoqo angalunganga kwaye zenze kube lula ukujonga ukusebenza kwakho. Lo ngumbono olungileyo, ukuba unamakhulu amagama angundoqo. Ikwaqinisekisa ukuba iintengiso zakho zifanelekile kwiindwendwe zakho’ iimfuno.
I-SKAGs kwii-Adwords ziyindlela enhle yokwahlula amaphulo akho kunye nokujolisa kwi-zoekwooden efanelekileyo. Ukuba unamaqela amaninzi egama elingundoqo elinye, nganye ifanele ibe nephepha layo lokufikela. Unokwenza kwakhona ezininzi kangangoko 20 Amaqela entengiso yegama elingundoqo elinye. Oku kuya kukunceda ukuba wenze uninzi lweakhawunti yakho ye-AdWords. I-SKAG enye inokuqulatha amaphulo amaninzi.
Xa udala iphepha lokufika kwiphulo lakho le-Adwords, zininzi izinto ekufuneka uziqwalasele. Abatyeleli abacofa intengiso okanye ikhonkco lokubhaliweyo balindele ukufumana umxholo ofana naloo nto bebeyifuna. Ukuba awunawo umxholo ofanelekileyo kwiphepha lakho lokufika, iindwendwe zakho ziyakucofa kude. Kunoko, bagxile ekunikeni ulwazi olufanelekileyo olunokubanceda benze isigqibo. Qinisekisa ukuba iphepha lakho lokufika lilula ukuhamba, iqulethe umnxeba ocacileyo kwisenzo kwaye inika umsebenzisi oko bakufunayo.
Umxholo okwiphepha lakho lokufikela kufuneka liqulathe imibuzo engundoqo kwaye kube lula ukufundeka. Kuphephe ukuxinana, isicatshulwa esiphazamisayo kunye ne-pop-ups. Iphepha lokufika le-Invision ngumzekelo obalaseleyo. Icocekile kwaye iqulethe inqaku elinye lesenzo, kodwa i “Bukela iVidiyo” amava afakwe kwi-lightbox, engaphazamisi uguqulo. Kulula ukuhamba, iphezulu izinga lokuguqulwa kwakho.
Ukufaneleka yenye into ebalulekileyo. Abatyeleli kwiphepha lakho lokufika baza kuza nenjongo ethile, ke kuya kufuneka uqiniseke ukuba iphepha lakho libonisa ukufaneleka kwangoko. Kufuneka ibancede bafumane ulwazi abaludingayo kwaye baqinisekise ukuba bakwiphepha elichanekileyo. Okona kuphezulu ukufaneleka, Okuya phezulu umgangatho wakho uya kuba phezulu kwaye intengiso yakho iya kubekwa phezulu kwaye ibize kancinci. Uluhlu olungezantsi luzezinye zezinto ezibaluleke kakhulu kwiphepha lokufika kwi-Adwords.
Iphepha lakho lokufika kufuneka lihambelane negama eliphambili ojolise kulo. Umzekelo, ukuba usebenzisa igama elingundoqo “thenga izihlangu,” Uyakufuna ukuqiniseka ukuba iphepha lakho lokumisa lihambelana nenjongo yomphandi. Umxholo okwiphepha lakho lokumisa uya kusekelwa kumagama akho angundoqo kwaye uya kugqiba iNqaku lakho loMgangatho. Ukusebenzisa ezona ndlela zilungileyo ziyakonyusa izinga loguqulo lwakho. Ngenqaku loMgangatho elingcono, uya kuba nakho ukunciphisa inkcitho yakho yentengiso kwaye ukwandise imbuyekezo yakho kutyalo-mali.
