Uyenza njani iakhawunti yakho yeAdwords

Ukuba usandula ukuqalisa ngeakhawunti yakho ye-AdWords, mhlawumbi ukhe wazibuza ukuba uyimise njani. Kukho iindlela ezimbalwa zokwenza oku. Funda ukuze ufumanise ukuba ungayimisa njani iakhawunti yakho yeAdWords ukuze ifanele iimfuno zakho. Kweli nqaku, siya kudlula kwibhidi ye-CPA kunye nebhidi ye-CPM. Siza kugubungela indlela yokuseta iakhawunti yakho ukuze uqiniseke ukuba ukhulisa izibonelelo zayo.

Hlawula ngokucofa (PPC) intengiso

Ngelixa i-pay-per-click intengiso kwi-Adwords ingabonakala ilula kumphezulu, kukho izinto ezininzi ekufuneka ziqwalaselwe. I-CTR ephezulu ibonisa ukuba intengiso yakho iluncedo kwaye ifanelekile. I-CTR ephantsi ithetha ukuba akukho mntu ucofe intengiso yakho, yiyo loo nto uGoogle ekhetha iintengiso ezineCTR ephezulu. Ngethamsanqa, kukho izinto ezimbini onokuthi uzilawule ukunyusa iCTR yakho.

Intengiso ye-PPC isebenzisa amagama angundoqo ukudibanisa amashishini kunye nabathengi ekujoliswe kubo. La magama angundoqo asetyenziswa ngamanethiwekhi entengiso kunye neenjini zokukhangela ukukhetha iintengiso ezihambelana nenjongo yomthengi kunye nezinto anomdla kuzo.. Ukwenza okuninzi kwiintengiso zakho, khetha amagama angundoqo athetha kubaphulaphuli bakho ekujoliswe kubo. Khumbula ukuba abantu abasoloko befuna into enye, ke qiniseka ukuba ukhetha amagama angundoqo abonisa oku. Ngaphezu koko, unokwenza iikhankaso zakho ngokujolisa kubasebenzisi ngokusekelwe kwindawo yabo, isixhobo, kunye nexesha losuku.

Injongo yokuhlawula-ngokuchofoza intengiso kukuvelisa iinguqu. Kubalulekile ukuvavanya amagama angundoqo ahlukeneyo kunye nemikhankaso yokumisela ukuba yeyiphi eya kusebenza kakhulu. I-Pay-per-click intengiso yindlela efanelekileyo yokuvavanya abaphulaphuli abahlukeneyo kunye notyalo-mali oluncinci, ude ubone ukuba zeziphi eziqhuba kakuhle. Ungazinqumamisa iintengiso zakho ukuba azenzi njengoko kulindelekile. Oku kunokukunceda ubone ukuba ngawaphi amagama angundoqo asebenza kakhulu kwishishini lakho.

Enye indlela yokunyusa iphulo lakho lePPC kukwandisa iphepha lakho lokufika. Iphepha lakho lokufika liphepha elityelelwa ngabaphulaphuli bakho emva kokucofa intengiso yakho. Iphepha elihle lokufika liza kuguqula iindwendwe zibe ngabathengi okanye ukwandisa izinga lokuguqulwa. Ekugqibeleni, ufuna ukubona izinga eliphezulu lokuguqulwa. Xa usebenzisa le ndlela, khumbula ukuba uya kwenza imali kuphela ukuba ubona izinga eliphezulu lokuguqulwa.

Amaxabiso entengiso ye-PPC adla ngokumiselwa ngokwebhidi okanye ngokwezinga elithe tyaba. Umthengisi uhlawula umshicileli imali emiselweyo rhoqo xa intengiso yakhe icofa. Abapapashi badla ngokugcina uluhlu lweereyithi zePPC. Kubalulekile ukuthenga ngexabiso eliphantsi, okunokuthi ngamanye amaxesha kuthethathethwane. Ukongeza kuthethathethwano, ixabiso eliphezulu okanye izivumelwano zexesha elide ziya kubangela amaxabiso aphantsi.

Ukuba umtsha kwintengiso yePPC kwiAdwords, kubalulekile ukukhumbula ukuba umgangatho wephulo lakho ubalulekile. UGoogle wawonga ngeyona ntengiso igqwesileyo kunye neendleko eziphantsi kumashishini abonelela ngamava abalaseleyo omsebenzisi. Ukusebenza kwentengiso yakho nako kulinganiswa ngonqakrazo lokugqitha. Uya kufuna isiseko esiluqilima ngaphambi kokuba uqalise ukulawula iakhawunti yakho yePPC. Unokufunda ngakumbi malunga nentengiso yePPC kwiDyunivesithi yePPC.

Ukusebenzisa iinkqubo zolawulo lweebhidi ezizenzekelayo luluvo olulungileyo ukuba ungathanda ukwandisa impumelelo kunye nesikali. Ezo nkqubo zinokulawulela izigidi zeebhidi zePPC kwaye zandise iintengiso zakho ukuze ufumane eyona mbuyekezo iphezulu. Ngokuqhelekileyo ziboshwe kwiwebhusayithi yomthengisi, kwaye ukondle iziphumo zonqakrazo ngalunye ngasemva kwinkqubo. Le ndlela, uya kuqiniseka ukuba intengiso yakho ibonwa ngabona bathengi banokubakho.

Iindleko-ngembonakaliso (CPM) ibhidi

I-vCPM (i-CPM enokubonwa) ukhetho lwebhidi yindlela elungileyo yokwandisa amathuba okuvela kwentengiso yakho. Olu seto lukuvumela ukuba usete elona xabiso liphezulu kwiwaka leentengiso ezibonwayo. Xa ukhetha ukusebenzisa olu seto, IiAdwords zikaGoogle ziya kukuhlawulisa kuphela xa intengiso yakho iboniswe ngaphezulu kweyona ntengiso iphezulu ilandelayo. Ngebhidi ye-vCPM, iintengiso ezibhaliweyo zihlala zifumana yonke indawo yentengiso, ngoko kunokwenzeka ukuba babonakale.

Xa uthelekisa ezi ntlobo zimbini zentengiso, Ibhidi ye-CPM ihlala iyeyona ndlela ilungileyo yamaphulo okwazisa ngophawu. Olu hlobo lwentengiso lugxile kakhulu kwixabiso kunemibono. Uya kuhlawula yonke iwaka lemibono, kodwa ungafumana zero unqakrazo. Ngenxa yokuba i-Display Network isekwe kwixabiso, Iintengiso ze-CPM ziya kubekwa phezulu ngaphandle kokucofa. Ibhidi yeCPC, kwelinye icala, isekelwe kwi-relevancy kunye ne-CTR.

Enye indlela yokunyusa iCPM yakho kukwenza iintengiso zakho zijolise ngakumbi. Ibhidi ye-CPM luhlobo olukwinqanaba eliphezulu lokubhida. Ibhidi ye-CPM ifuna ukulandelwa kwenguquko. Nge-CPM ephuculweyo, kufuneka unikeze uGoogle ngedatha ukuze ubone ukuba zingaphi iindwendwe eziguqulela ekuthengisweni okanye ekubhaliseni. Ngokusebenzisa le ndlela, uya kukwazi ukujolisa ngcono imarike yakho kwaye ukwandise i-ROI yakho.

I-CPC ephuculweyo lukhetho lwebhidi kwi-Adwords zikaGoogle. I-CPC ephuculweyo ifuna ukubhida ngegama elingundoqo kodwa ivumela uGoogle ukuba ahlengahlengise ibhidi ngokusekelwe kumathuba okuguqulwa.. Ivumela uGoogle ukuba alungelelanise ibhidi ukuya kuthi ga 30% ngapha nangapha, kwaye yenza i-avareji ye-CPC ibe ngaphantsi kune-bid yakho ephezulu. I-advanteji ye-ECPC kukuba ungalungisa kakuhle intengiso yakho ekujoliswe kuyo kunye nohlahlo lwabiwo-mali.

Ibhidi ye-CPM yeyona ndlela ilungileyo yokunyusa izinga lokucofa kunye nokugcina uhlahlo lwabiwo mali lwakho lwemihla ngemihla.. Nangona kunjalo, Kubalulekile ukukhumbula ukuba i-CPM ayisiyiyo kuphela into yokuphucula iphulo lakho. Kufuneka uzame ukwandisa iphulo loguqulelo ngokusebenzisa iCPA ekujoliswe kuyo (ixabiso-ngesenzo) okanye iCPC (ixabiso-ngesenzo).

Ibhidi ye-CPC ye-Manual ikunika ulawulo olupheleleyo kwiibhidi zakho kwaye sisiqalo esihle ukuba umtsha kwi-Adwords zikaGoogle.. Kwakhona kukunika inqanaba lolawulo ongayi kufumana kwiindlela zokubhida ezizenzekelayo. Ibhidi ye-CPC yeManual ikuvumela ukuba utshintshe iibhidi zakho nanini na ufuna, ngaphandle kwe-algorithms eyalela isigqibo sakho. Uya kubona kwakhona ukucofa ngakumbi ukuba uphucula umgangatho wamagama akho angundoqo kunye neentengiso.

Ekugqibeleni, Ibhidi yeCPC kwiGoogle Adwords yeyona ndlela ilungileyo ukuba ufuna ukonyusa ingeniso yakho. Amagama angundoqo omsila omde athathwa njengento efanelekileyo ngaphezu kwemibuzo emfutshane ecebileyo yegama elingundoqo, ngoko zitshiphu ukujolisa. Awufuni ukwenza ibhidi engaphezulu kunokuba ufuna, kodwa kufanelekile ukuba ufumana abathengi abaninzi. IiCPC kwiGoogle Adwords ziphantsi kakhulu, ngoko uya kuba nakho ukufumana imbuyekezo enkulu kuhlahlo lwabiwo-mali lwakho.

Iindleko-nge-ukufunyanwa (CPA) ibhidi

I-CPA ngumlinganiselo weendleko ngokufunyanwa, okanye ixabiso lobomi bomthengi, kwaye ingasetyenziselwa ukumisela impumelelo yephulo lokuthengisa idijithali. Olunye usetyenziso lwe-CPA lubandakanya ukubhalisa kwincwadana yokulinganisa, ukhuphelo lwe-e-ncwadi, kunye nezifundo ze-intanethi. Njenge metric egqwesileyo, I-CPA ikuvumela ukuba uqhagamshelane noguqulelo lwesibini ukuya kweyokuqala. Ngokwahlukileyo kwibhidi yeCPC, apho uhlawulela unqakrazo ngalunye, Ibhidi ye-CPA ifuna ukuba uhlawulele uguqulo olunye kuphela, ngokwenjenjalo kuncitshiswa iindleko zephulo.

Ngelixa ibhidi yeCPA isebenza ngakumbi kuneCPC, kufuneka uqwalasele izinto eziluncedo nezingalunganga zazo zombini. I-CPA yindlela esebenzayo yokulawula iindleko zokuguqulwa ngelixa ivumela ingeniso ethile kunye nokubonakala kwentengiso. Ukubhida ngesandla kunokuba neentsilelo zako, njengokuba kunzima ukuphumeza, ukunciphisa ulawulo lwakho, kunye nokungakwazi ukulungelelanisa imiba emibini yengeniso kunye nokuguqulwa.

Ngelixa usukelo oluphezulu lweCPA lunokunceda ukwandisa iCPA yakho, Kuya kufuneka uqaphele ukuba iibhidi ezinobundlobongela zinokulimaza iakhawunti yakho ngokuyibangela ukuba izenzele. Oku kunokukhokelela ekubeni a 30% ukuhla kwingeniso. I-CPA ephezulu ayithethi ukuba kufuneka uchithe ngaphezulu kohlahlo lwabiwo-mali lwakho. Kunoko, lungisa umxholo wakho ukwandisa ukuguqulwa kunye nokunciphisa i-CPA yakho.

Ngaphandle kweenzuzo zokubhida kwe-CPA, kuyenzeka nokuba ubhide kuFacebook. I-Facebook inokhetho lokudibanisa le ndlela kunye nokujoliswa okuphambili ekujoliswe kuyo kubaphulaphuli abathile. I-Facebook yindlela efanelekileyo yokulinganisa impumelelo yephulo lakho, kwaye uya kuhlawula kuphela ukuba ufumana uguqulo. Ukusebenzisa indleko-nge-acquisition (CPA) ukubhida kwiiAdwords zikaGoogle kunokukunceda wehlise indleko yakho ngokufumana kwakho ngomda obalulekileyo.

Ukuba ishishini lakho alithengisi izinto eziphathekayo, ungabala iCPA ngokusekelwe kwezinye iimetrics, ezinje ngokubamba ilothe, ukubhalisa demo, kunye neentengiso. Ungayibala i-CPA ngokucwangcisa i-avareji ye-CPA ngokuchasene neNqaku loMgangatho lophawu. IiCPA eziphezulu zibonisa i-ROI ephantsi, ngoko ke kubalulekile ukulungiselela zombini CPA kunye noMgangatho Score. Kodwa ukuba iNqaku lakho loMgangatho lingaphantsi komndilili, uya kwandisa CPA yakho xa kuthelekiswa okhuphisana kwaye kuya kwenzakalisa ROI yakho iyonke.

Iintengiso ezikumgangatho ophezulu zamanqaku ziya kufumana irenki yentengiso ephezulu kunye neCPA esezantsi. Oku kuya kutyhafisa abathengisi abangalunganga kwiintengiso ezinomgangatho ophantsi. Ngelixa iintengiso ezikumgangatho ophezulu ziya kuhlala zitsala ucofa ngakumbi, abathengisi abaneCPA ephantsi baya kukwazi ukufikelela kuphela kwizikhundla eziphezulu zentengiso ngokubhida isixa esikhulu. Ekugqibeleni kuya kufuneka bazinze kumanqanaba asezantsi.

Ngelixa ibhidi yeCPA kwiGoogle Adwords ayiyona ndlela ilungileyo yokwandisa inkcitho yakho yokuthengisa, iya kubonelela nge-ROI ephezulu kuneentengiso eziphantsi. Ngokuphucula amanqaku asemgangathweni, ungayiphucula iCPA. Le ndlela, inkcitho yakho yentengiso ayiyi kuba phezulu njengoko inokuba njalo. Ngoko, kwixesha elizayo xa ubhida, qiniseka ukuba ulungiselela uguqulo kuneendleko.