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Kukho iindlela ezininzi ezahlukeneyo zokwenza i-akhawunti ye-Adwords. Nazi ezinye zezona ziqhelekileyo. Kweli nqaku, Ndiza kuyivala iCPC, Umdlalo ochanekileyo, Ukujolisa kwakhona, Izandiso, kunye nokuninzi. Ngethemba, ezi ngcebiso ziya kukunceda uqalise kwaye wenze uninzi lwentengiso yakho. Khumbula ukuba i-akhawunti yakho ye-Adwords yimpilo yewebhusayithi yakho, ngoko zinike ixesha lokufunda ngayo nganye. Nje ukuba ube nokuqonda okusisiseko kwe-Adwords, uya kuba ulungele ukwenza iphulo lakho lokuqala!
Kuya kufuneka uyazi ukuba Iindleko ngokucofa (CPC) kwi-Adwords ayifani neCPC kwiphulo lokuthengisa lemveli. Ngelixa iCPC ibhekisa kwiindleko zentengiso, I-CPM ixhalabele ubungakanani bemibono efunyanwa yintengiso yakho. Nangona iindleko zentengiso zihluka kakhulu, ezona zixhobo zidumileyo zokuthengisa kwi-Intanethi zibonisa iCPC kumagama angundoqo ekujoliswe kuwo. Kufuneka uqaphele ukuba i-CPC ayisoloko ithetha ixabiso eliphezulu ngokucofa.
Ixabiso ngokucofa kuxhomekeke kwizinto ezahlukeneyo, kuquka inqaku lomgangatho, amagama angundoqo, kunye nesicatshulwa sentengiso. Iintengiso zamanqaku aphezulu zitsala ucofa ngakumbi kwaye unokulindela izaphulelo ukuya kuthi ga 50%. Iintengiso zamanqaku asezantsi zitsala ukucofa okuncinci, kwaye ke ngoko, uya kuhlawula iCPC ephezulu. Ukuphucula iCPC yakho, zama ukwenza itekisi yakho yentengiso kunye newebhusayithi yakho. Qinisekisa ukuba une-CTR ephezulu yokukhuthaza iindwendwe ukuba zicofe kwintengiso yakho.
I-CPC isetwa yinkampani yentengiso ngefandesi. Umniki-maxabiso unokukhetha ukungenisa iibhidi ngesandla okanye ngokuzenzekelayo. I-bidder manual ichaza i-CPC ephezulu yegama elingundoqo okanye iqela le-ad. Iibhidi zezandla zigcina ulawulo kwiibhidi zabo kwaye banokuhlengahlengisa iibhidi zabo ukuze bafumane ucofa ngakumbi. Olu khetho lunokuba luncedo ngeendlela ezininzi. Ngelixa kubalulekile ukuqiniseka ukuba uyayazi ibhajethi yakho ngaphambi kokuba uqalise iphulo lentengiso, Kuya kufuneka uqonde ukuba ifandesi isebenza njani kwaye yintoni omawuyilumkele.
Ukuba nombono we-ROI yakho ekujoliswe kuyo kubalulekile kwiphulo lentengiso eliyimpumelelo. Kuya kufuneka uqiniseke ukuba awuphoswa nakuphi na ukuthengisa okanye amathuba okukhokela. Ukuba ubhida ephantsi kakhulu, uya kuba nobunzima ekuveliseni i-ROI. Kodwa ngokukhumbula ukuba ixabiso eliphezulu ngokucofa akusoloko lixabiso lokugqibela, ungayandisa iCPC ukwandisa inzuzo yakho. Kufuneka kwakhona uqaphele ukuba i-CPC enkulu kwi-Adwords ayilona xabiso lokugqibela. Abathengisi abaninzi bahlawula eyona mali incinci ukuze badlule kwimigangatho yeAd Rank okanye babethe abo bakhuphisana nabo’ Irenki yentengiso.
Iintengiso zikaFacebook zahlukile kwiinjini zokukhangela zemveli kwindlela ezibala ngayo iCPC. Endaweni yokuqwalasela iirenki zentengiso okanye amanqaku asemgangathweni, I-Facebook igxile kubaphulaphuli ekujoliswe kubo. Abanye abantu ekujoliswe kubo baya kuba nexabiso eliphezulu kunabanye. Abaphulaphuli ekujoliswe kubo nabo badlala indima kowona maxabiso uphezulu kunye nexesha lephulo. Amanqaku afanelekileyo yenye into kwi-Facebook Ad CPC. UFacebook ubala iindleko zokusebenzisa intengiso ngokwengxelo elindelekileyo. Amanqaku aphezulu avuzwa ngeendleko eziphantsi zokusebenza.
Ukuba uyazibuza ukuba ungenza njani umdlalo ochanekileyo kwi-Adwords, AWUKHO wedwa. UGoogle kutshanje wenze utshintsho kwimithetho yabo ehambelanayo. Ngelixa kusenokwenzeka ukuba usebenzise umdlalo ochanekileyo wamagama akho angundoqo, ilinganiselwe ngaphezu kwebinzana okanye umdlalo obanzi, enokubangela ukuba intengiso yakho ibonakale kwimibuzo ongafuni ukuyithengisa. Ungahlengahlengisa iisetingi zomdlalo ngqo ukunciphisa ukubonakala kwentengiso yakho kwizinto ezingabalulekanga okanye eziqhuba kancinci.
Umzekelo, Ungqamaniso oluchanekileyo lwegama elingundoqo lohambo aluyi kuboniswa kukhangelo lwalo phawu. Kunoko, Isaphulelo sentengiso yenqwelo-moya aziyi kuboniswa kukhangelo lwamagama angundoqo ohlobo lohambo. Oku kuluncedo ngakumbi kubathengisi abanohlahlo lwabiwo-mali lokukhula. Ngokuhambelana kufutshane, amagama abo angundoqo akhoyo aya kunyuka ukufikelela kwaye baya kuba nakho ukufumana amatsha, amagama angundoqo afanelekileyo asekelwe kwinjongo yomsebenzisi. Ekugqibeleni, ibhidi ezenzekelayo ibavumela ukuba bagcine ukusebenza kwabo njengoko ukufikelela kwabo kusanda.
Umdlalo ochanekileyo kwi-Adwords uhambelana negama elingundoqo kwigama okanye ibinzana. Xa abantu befuna elo gama ngqo okanye ibinzana, intengiso iyakuboniswa ngelo binzana. Amagama angundoqo omdlalo anezinga eliphezulu lokucofa. Nangona kunjalo, ungangafumani unqakrazo oluninzi okanye iimpembelelo xa usebenzisa ibinzana elihambelanayo. Kodwa, kunokwenzeka ukuba bavele xa umntu efuna imveliso okanye igama elingundoqo elinxulumene nemveliso yakho.
Xa kuziwa kwimidlalo yegama elingundoqo kwi-Adwords, ukusebenzisa uhlobo lomdlalo oluchanekileyo lubhejo oluyingozi. Ngelixa inokuba yindlela esebenzayo yokunyusa ukubonakala kwewebhusayithi yakho kunye nokugcwala, kunokubangela ukuba iwebhusayithi yakho ifumane izohlwayo kuGoogle. Ngoko ke kubalulekile ukuvavanya ngononophelo iprofayili yakho ye-backlink. Kungenjalo, unokubonwa njengomdlalo weziphumo zenjini yokukhangela. Kuya kufuneka usebenzise igama eliphambili lomdlalo xa kufanelekile.
Enye yeendlela ezilungileyo zokwandisa ukujolisa kwakho kwakhona ngephulo le-Adwords kukwahlula abaphulaphuli bakho.. Ngokwahlula iindwendwe zakho zewebhusayithi ngokwedemographics, unokuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kwabo banomdla kwiimveliso zakho. Ungakwazi ukwahlula iindwendwe zakho ngokwelizwe, isini, ubudala, kunye nezinye izinto zokwandisa iziphumo zakho. Nasi isikhokelo sokwahlula iindwendwe zewebhusayithi yakho ukuze zithengiswe kwakhona ngeAdwords.
Ukujoliswa kwakhona ngamaphulo e-Adwords angasetyenziswa kwiintlobo ezahlukeneyo zewebhusayithi kunye neefowuni zokusebenza. Ngokungafaniyo nokuthengisa kwakhona kwimidiya yoluntu, ukubuyisela kwakhona okunamandla kusebenzisa amagama angundoqo asuka kuphendlo endaweni yewebhusayithi etyelelweyo. Amaphulo okujolisa kwakhona anokuqhutywa ngotshintshiselwano kunye nabaphakathi. Kodwa ngaphambi kokuba usebenzise le ndlela, qiniseka ukuba ufunda ngezona ndlela zilungileyo zolu hlobo lwentengiso. Unokuphucula amazinga akho okuguqulwa kwaye wandise i-ROI yakho ngokulandela ezi ndlela zilungileyo.
Ukusebenzisa ukujoliswa kwakhona kunye ne-Adwords kunye neqonga leendaba zoluntu yindlela efanelekileyo yokudibanisa nabathengi bangoku kunye nabanakho. I-Facebook yindlela entle yokwakha abalandeli bakho, ngelixa i-Twitter ineepesenti ezingaphezu kwamashumi asixhenxe eendwendwe zayo zenyanga zihamba. Ke qiniseka ukuba iintengiso zakho ziphendula abasebenzisi beselula. Ukujolisa kwakhona nge-Adwords kuya kukunceda ubambe ingqalelo yabaphulaphuli bakho kwaye ubaguqule babe ngabathengi abahlawulayo.
Kufuneka uqonde kwakhona iintlobo ezahlukeneyo zeemodeli zebhidi ye-Adwords. Ibhidi yeCPC ikunceda ukuba unyuse utshintsho lwakho, ngelixa uguqulo oluguquguqukayo lokulandelela lutyhala imbonakalo. Kubalulekile ukukhetha imodeli efanelekileyo ngokusekelwe kwiinjongo zakho ezithile. Khumbula ukuba iqonga ngalinye lentengiso lisebenza ngokwahlukileyo. Ngoko ke, kufuneka ukhethe leyo inengqiqo kwii-KPIs zakho kunye nohlahlo lwabiwo-mali. Qiniseka ukuba uyazazi iimodeli ezahlukeneyo zebhidi ukuze ukwazi ukwenza imikhankaso yakho ngokufanelekileyo.
Isicwangciso sewebhu sokujolisa kwakhona sikwenza ukuba uthumele iintengiso kubasebenzisi abangaziwayo ngokusekwe kwimbali yabo yokukhangela kwiwebhu.. Le ndlela ikuvumela ukuba ubonise iintengiso ezifanelekileyo kwiimveliso ezibonwe ngabatyeleli kwixesha elidlulileyo. Ngokusebenzisa i-imeyile yokuthengisa kwakhona, ungathumela iintengiso kwiinqwelo ezishiyiweyo. Ukuba ungumntu omtsha kwintengiso, IGoogle Adwords yindawo elungileyo yokuqala. Ukujoliswa kwakhona nge-Adwords yindlela efanelekileyo yokuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kangangoko.
Xa useta intengiso, unokhetho oluninzi. Unokukhetha kwiindidi ezahlukeneyo zezandiso zentengiso, kuxhomekeke kwiinjongo zakho. Abathengisi abaninzi bakhetha ukusebenzisa izandiso zemiyalezo ukuze babandakanyeke abathengi. Zilula ukuseta kwaye ziqhube kwishedyuli. Ezi zandiso ziyafana nezandiso zoMyalezo kunye nezandiso zeFowuni. Isifundo sikaGoogle siya kukuhamba ngenkqubo yokuseta izandiso ze-App. Ukuba unayo nayiphi na imibuzo okanye ungathanda ukwazi ngakumbi, ungaqhagamshelana noGoogle ngqo.
Ukwandiswa kweSitelink kusimahla kwaye kwenza ababukeli bakho bafowunele ishishini lakho. Unokukhetha kwakhona Isandiso seFowuni, evumela ababukeli ukuba bafowunele intengiso. Olu hlobo lolwandiso lwentengiso luvumela ulwazi oluninzi malunga neemveliso kunye neenkonzo zenkampani. Ekugqibeleni, ikuvumela ukuba wenze ukuthengisa ngakumbi. Kodwa, phambi kokuba uqalise ukusebenzisa ezi zandiso zentengiso, kufuneka uthathe isigqibo sokuba ngaba zililungele ishishini lakho.
Ngelixa izandiso zentengiso zinokunyusa amazinga onqakrazo, banokunyusa ubungakanani bentengiso yakho kunye nodumo. Ekujikeni, intengiso ende inokucofa kwaye iza kuzisa itrafikhi engaphezulu. Ukongeza, usebenzisa ulwandiso lwentengiso lunokukunceda ukwahlula ishishini lakho kubakhuphisana nabo. Kwaye, ngelixa izandiso zentengiso zihlala zingasetyenziswanga, banokuphucula ukusebenza kwephulo lakho leGoogle Adwords.
Enye indlela yokusebenzisa izandiso zexabiso kwi-Adwords kukubandakanya ulwazi olongezelelweyo malunga neemveliso kunye neenkonzo ozithengisayo. Kungumbono olungileyo ukudibanisa kwiimveliso kunye neenkonzo ezihambelana namagama angundoqo kwiqela lakho leentengiso, kuba inyusa amathuba akho okufumana uguqulo kumaphepha okufikela asemva kokucofa. Nangona kunjalo, ukuba intengiso yakho ayihambelani, abasebenzisi baya kudlulela kwenye intengiso engathethiyo kwiimfuno zabo.
Izandiso zoNxibelelwano lolunye ulwandiso oludumileyo lweGoogle AdWords. Zivela kwimibuzo ekhethiweyo kunye nophendlo kwaye zinika abathengi abanokubakho ukhetho olongezelelweyo loqhagamshelwano, njengedilesi ye-imeyile. Ezi zandiso ziyilelwe ukuba zibe zizisombululo ezilula zokuvelisa okukhokelayo kunye nokudibanisa abathengi abanokubakho namashishini. Xa umxhasi ecofa kulwandiso lonxibelelwano, baya kubhekiswa kwiwebhusayithi yeshishini lakho apho banokucela ulwazi olongezelelweyo malunga nemveliso okanye inkonzo.
