I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Kukho iindlela ezahlukeneyo zokuseta iakhawunti yakho ye-Adwords. Kuxhomekeke kwiinjongo zakho, ungasebenzisa enye yezi zakhiwo zilandelayo: Injongo yephulo, Inkqubo yokubhida, kunye Neendleko. Uvavanyo lokwahlula kwakhona lukhetho. Nje ukuba umisele eyona fomati igqwesileyo yephulo lakho, lixesha lokumisela indlela yokuchitha ibhajethi yakho yentengiso. Apha ngezantsi kukho iingcebiso zokukunceda uqalise. Ukudala amaphulo asebenzayo, funda esi sikhokelo.
Iindleko ze-Adwords ziyahluka ngokuxhomekeka kwiinguqu ezininzi. Ixabiso eliphakathi lijikeleze $1 ukuya $5 ngonqakrazo ngalunye, ngelixa iindleko zeNethiwekhi yokuBonisa zisezantsi kakhulu. Amanye amagama angundoqo abiza kakhulu kunamanye, kwaye ukhuphiswano phakathi kwemarike lukwachaphazela iindleko. Amagama angundoqo e-Adwords axabisa kakhulu ahlala ebiza kakhulu kunomndilili, kwaye ihlala iphantsi kweemarike ezikhuphisana kakhulu, njengamashishini omthetho kunye ne-inshorensi. Nangona kunjalo, nokuba iindleko eziphezulu, I-Adwords iseyeyona ndlela ibalaseleyo yokuthengisa ishishini lakho kwi-Intanethi.
Nangona i-CPC inganikeli ukuqonda okuninzi iyodwa, sisiqalo esihle sokuqonda iindleko ze-Adwords. Enye i-metric eluncedo yi-CPM, okanye ixabiso-ngewaka ngalinye. Le metric ikunika umbono wokuba yimalini oyichitha kwiintengiso, kwaye iluncedo kuzo zombini ii-CPC kunye namaphulo e-CPM. Iimpawu zokuthengisa zibalulekile ekusekeni iphulo lentengiso yexesha elide.
Iindleko ze-Adwords sisixa seendleko zakho ngokuchofoza (CPC) kunye nexabiso lemibono yewaka ngalinye (CPM). Le mali ayiquki ezinye iindleko, njengokusingatha iwebhusayithi yakho, kodwa imele uhlahlo lwabiwo-mali lwakho lulonke. Ukumisela uhlahlo lwabiwo-mali lwemihla ngemihla kunye nebhidi ephezulu kunokukunceda ukulawula iindleko zakho. Ungakwazi nokuseta iibhidi kwigama elingundoqo okanye inqanaba leqela leentengiso. Ezinye iimetrics eziluncedo zokubeka iliso ziquka indawo ephakathi, ekuxelela ukuba intengiso yakho ibekwa njani phakathi kwezinye iintengiso. Ukuba awuqinisekanga malunga nendlela yokuseta iibhidi zakho, ungasebenzisa ulwazi lweFandesi ukubona ukuba abanye abathengisi bahlawula malini.
Ukongeza kuhlahlo lwabiwo-mali lwakho, izinga lakho lomgangatho lichaphazela ixabiso le-Adwords. I-Google ibala iindleko zephulo le-Adwords ngokusekelwe kwinani labathengisi abaneentengiso zegama elithile elingundoqo. Ukuphakama komgangatho wakho wokulinganisa, iindleko ezisezantsi ngonqakrazo ngalunye ziya kuba. Kwelinye icala, ukuba umgangatho wakho uphantsi, uya kuhlawula kakhulu kunokhuphiswano lwakho. Ngoko, kubalulekile ukuqonda uhlahlo lwabiwo-mali lwakho lwe-Adwords ukuze uhlale ngaphakathi kwaye ubone iziphumo ezilungileyo.
Utshintsho kwinkqubo yokubhida kunye nenkqubo ehambelanayo kwi-Adwords inabagxeki abaninzi abagxeka iGoogle. Ngaphambili, umthengisi wekhonkco lehotele unokubiza igama “ihotele,” ukuqinisekisa ukuba intengiso yakhe iya kufikelela phezulu kwi-SERPs. Kwakhona kwakuthetha ukuba iintengiso zabo ziya kuvela kumabinzana aqulathe eli gama “ihotele.” Oku kwaziwa njengomdlalo obanzi. Kodwa ngoku, ngotshintsho lukaGoogle, ezi nkqubo zimbini azisahlukanga kangako.
Kukho izicwangciso ezininzi ezikhoyo zokwandisa ukucofa kwakho kuhlahlo lwabiwo-mali. Ezi zicwangciso zifanelekile ukuba ufuna ukwandisa izinga lakho lokuguqulwa kwaye ufumane umthamo ongaphezulu. Kodwa qaphela ukuba uhlobo ngalunye lwesicwangciso sokubhida luneenzuzo zalo. Apha ngezantsi kukho iintlobo ezintathu eziphambili zenkqubo yokubhida kunye neenzuzo zazo. Ukuba umtsha kwiAdwords, olona khetho lungcono kukuzama iqhinga loNxibelelaniso loGuqulo, elungisa ngokuzenzekelayo iibhidi zokwandisa iinguquko.
Amacebo okubhida okuzenzekelayo athatha uqikelelo ngaphandle kweentengiso ezihlawulelwayo, kodwa usenokufumana iziphumo ezingcono ngeendlela zezandla. Ibhidi yimali ozimisele ukuyihlawula ngegama elithile elingundoqo. Kodwa khumbula ukuba ibhidi ayichazi isikhundla sakho; UGoogle akafuni ukunika indawo ephezulu kumntu ochitha imali eninzi kwigama elingundoqo. Yiyo loo nto kufuneka ufunde malunga nenkqubo yefandesi ngaphambi kokuba uyisebenzise.
Ukubhida ngesandla kukuvumela ukuba ulawule isixa sebhidi kwintengiso nganye. Ungasebenzisa iNkqubo yokuThengisa ukusika ibhajethi yakho xa iintengiso zingasebenzi kakuhle. Njengokuba, ukuba imveliso yakho ithandwa kakhulu, ungafuna ukusebenzisa umdlalo obanzi endaweni yomdlalo ngqo. Umdlalo obanzi lukhetho olungcono kukhangelo jikelele, kodwa iya kukubiza kancinci. Kungenjalo, ungakhetha eyona match okanye ibinzana elihambelanayo.
Kukho iindlela ezininzi zokuseta injongo yephulo kwiGoogle Adwords. Unokubeka uhlahlo lwabiwo-mali lwemihla ngemihla, elilingana notyalo-mali lwakho lwenyanga lwephulo. Emva koko, wahlule elo nani ngenani leentsuku enyangeni leyo. Emva kokuba uzimisele uhlahlo lwabiwo-mali lwakho lwemihla ngemihla, unokuseta isicwangciso sakho sebhidi ngokufanelekileyo. Ukwengeza, iinjongo zomkhankaso zinokumiselwa kwiintlobo ezahlukeneyo zetrafikhi. Kuxhomekeke kwiinjongo zakho zephulo, ungakhetha ukujolisa nokuba ziindawo ezithile okanye abaphulaphuli abathile.
Injongo yephulo yeyona nto iphambili kulo lonke iphulo. Injongo kufuneka ichaze ngokucacileyo oko kufuneka kuguqulwe ukuze iphulo libe yimpumelelo. Kufuneka ibe mfutshane kangangoko, kwaye kufuneka ibhalwe ngendlela yokuba bonke abo babandakanyekayo kweli phulo bayiqonde. Usukelo nalo lufanele lungqale, inokufikeleleka, kunye nenyani. Oku kunceda ekumiseleni izibonelelo ezifunekayo ukuphumeza loo njongo. Ukusebenzisa iithiyori zotshintsho, ungazibekela usukelo olusengqiqweni lwephulo lakho.
Kukho amanyathelo amabini asisiseko okwahlulahlula-ukuvavanya iintengiso zakho kwiiAdwords zikaGoogle. Ekuqaleni, kufuneka wenze iintengiso ezimbini ezahlukeneyo kwaye uzibeke kwiqela lakho leentengiso. Emva koko, uya kufuna ukucofa kuyo nganye ukuze ubone ukuba yeyiphi eyenza ngcono. Ungabona ke ukuba yeyiphi inguqulelo yentengiso yakho esebenza ngakumbi. Ukwenza uvavanyo lokwahlula-hlula lusebenze kangangoko, landela la manyathelo angezantsi.
Yenza iiseti ezimbini ezahlukeneyo zentengiso kwaye usete ibhajethi yentengiso nganye. Intengiso enye iya kubiza kancinci, ngelixa enye ibiza ngaphezulu. Ukumisela ibhajethi yakho yentengiso, ungasebenzisa isibali sebhajethi yephulo. Ngenxa yokuba iimvavanyo zokwahlula zibiza imali eninzi, uya kugqiba ulahlekelwe yimali, kodwa uya kwazi ukuba iiseti zakho zentengiso ziyasebenza. Ukuba iiseti ezimbini zentengiso ziyafana, qiniseka ukuba uluhlengahlengisa uhlahlo lwabiwo-mali lwakho ngokufanelekileyo.
Emva kokuba ukhethe amaqela amabini eentengiso, khetha eyona inokwenza elona nani liphezulu lonqakrazo. UGoogle uya kukuxelela ukuba yeyiphi ephumelele ngakumbi. Ukuba intengiso yakho yokuqala ifumana okona kucofa kakhulu, ke luphawu oluhle. Kodwa iqela lesibini le-ad linereyithi yokucofa esezantsi. Uya kufuna ukuthoba ibhidi yakho xa ulindele ukubona eyona CTR iphezulu ukusuka kwelinye iqela leentengiso. Le ndlela, unokuvavanya impembelelo yeentengiso zakho kuguqulelo lwakho.
Enye indlela yokwahlulahlula iintengiso zikaFacebook kukuhlela iphulo lakho elikhoyo. Ukwenza oku, hlela iiseti zentengiso yakho kwaye ukhethe i Yahlula iqhosha. I-Facebook iya kwenza ngokuzenzekelayo iseti entsha yentengiso kunye notshintsho kwaye ibuyisele eyona nto yokuqala. Uvavanyo lokwahlula luya kuqhuba de ucwangcise ukuba luyeke. Ukuba uvavanyo lwakho lokwahlulahlula luphumelele, kufuneka uqhubeke nephulo kunye neziphumo zovavanyo lwakho. Ungafuna ukwahlula iintengiso zibe ngamaphulo amabini okanye amathathu ahlukeneyo.
I-injini yokuthengisa intengiso yindlela eneendleko zokufikelela kumathuba afanelekileyo ngexesha elifanelekileyo. Ikwabonelela ngakumbi ngomkhondo, ikuvumela ukuba ubone ukuba zeziphi iintengiso okanye amagama okukhangela abangele ukuthengiswa. Nangona kunjalo, abathengisi kufuneka bayazi indlela yokwandisa i-ROI ngokukhetha amagama angundoqo afanelekileyo, ukwaba uhlahlo lwabiwo-mali olufanelekileyo kunye nezicwangciso zokuhlenga-hlengisa njengoko kuyimfuneko. Eli nqaku lixoxa ngezinto ezibalulekileyo zokugcina engqondweni ukwandisa i-ROI nge-Adwords. Funda ngakumbi ukuze ufunde ngakumbi.
Xa ubala i-ROI ye-Adwords, kubalulekile ukukhumbula ukuba unqakrazo lwewebhusayithi alusoloko luguqulela kwiintengiso. Uya kufuneka ulandelele ukuguqulwa ukubala i-ROI ye-Adwords. Oku kunokwenziwa ngokukhokelela kwiifowuni zeefowuni, kunye nokulandela umkhondo de undwendwe lufike kumdlalo wokugqibela “Enkosi” iphepha. Njengalo naliphi na iphulo lokuthengisa, i-ROI iya kuxhomekeka ekubeni zingaphi iindwendwe zakho eziqhutywa ziintengiso zakho kwiwebhusayithi yakho. Ukwenza oku, kufuneka ukhethe amagama angundoqo ngenjongo yokuthenga.
Ukuphucula i-ROI yakho ye-Adwords, cinga ukongeza izandiso kwiintengiso zakho. Ukusebenzisa izandiso zephepha lokufika kuya kukunceda utsale iindwendwe ezijoliswe kuzo. Ukongeza kwisandiso segama elingundoqo, Ungasebenzisa kwakhona ii-callouts okanye izandiso zendawo. Le yokugqibela yongeza iqhosha lokufowuna eliphilayo kwiwebhusayithi yakho. Unokusebenzisa uphononongo kunye nekhonkco lesayithi ukwalathisa abantu kumaphepha anxulumeneyo. Kuya kufuneka uvavanye iinketho ezahlukeneyo ngaphambi kokuzinza kwezilungileyo. Ukuba ufuna ukwandisa i-ROI, qiniseka ukuba uvavanya yonke into.
Uhlalutyo lukaGoogle lukuvumela ukuba uthege ngokuzenzekelayo amaphulo e-Adwords nge-auto-tagging. Iingxelo ziya kukubonisa i-ROI yamaphulo e-Adwords. Kufuneka kwakhona ungenise idatha yakho yeendleko kwiinkonzo zokuthengisa ezihlawulwayo kwi-Google Analytics ukujonga ukusebenza kwazo. Ukwenza oku kuya kukunceda ukuba ubeke iliso kwiindleko zakho zentengiso, ingeniso kunye ne-ROI. Olu lwazi luya kukuvumela ukuba wenze izigqibo ezingcono malunga nokuba ungayityala phi imali yakho. Kwaye esi sisiqalo nje. Ungakwazi ukulandelela ngokulula i-ROI ye-Adwords ngokulandela ezi zikhokelo.
