I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ukuba ucinga ngentengiso kwiqonga lentengiso likaGoogle, emva koko kufuneka wazi indlela yokumisela iphulo, khetha amagama angundoqo, kwaye wenze iintengiso. Inqaku elilandelayo linikela amacebiso aluncedo nolwazi oluya kukunceda uqalise. Unokufunda ngakumbi malunga neengxelo ze-AdWords zikaGoogle kunye neempawu zokuphucula. Nazi ezinye iingcebiso ezibalulekileyo ekufuneka uzigcine engqondweni xa uqhuba iphulo kuGoogle. Qhubeka ufunda! Emva kokufunda eli nqaku, kufuneka ukwazi ukwenza iintengiso ze-AdWords ezisebenzayo.
Okwangoku, eyona webhusayithi idumileyo emhlabeni, Uphando, inabasebenzisi beebhiliyoni. UGoogle wenza imali ngesi siseko sabasebenzisi ngeendlela ezimbini eziphambili: ngokwakha iiprofayili zabasebenzisi babo kunye nokwabelana ngale datha kunye nabathengisi. UGoogle ke ucela abakhangisi ukuba babhide kwiintengiso ezibekwe ziinkampani zangaphandle. Le nkqubo, ebizwa ngokuba yibhidi yexesha lokwenyani, yeyona ndlela isebenzayo yokufikelela kubaphulaphuli abaninzi abanokuba ngabathengi. Amakhulu eenkampani abonelela uGoogle ngedatha eyimfuneko kunye nolwazi lokubekwa kweentengiso.
Kukho iinketho ezininzi ezahlukeneyo ezikhoyo zokuseta iphulo kwiGoogle Adwords. Nje ukuba ukhethe amagama akho angundoqo, unokumisela uhlahlo lwabiwo-mali kwaye ujolise kwindawo yejografi. Unokukhetha ukuba loluphi uhlobo lweziphumo ofuna ukuboniswa kwiphulo, njengokucofa okanye uguqulelo. Ungakhankanya nenani leentsuku ngenyanga. Oku kuyakuvumela iintengiso zakho ukuba zivele kuphela kumaphepha ewebhu abantu abakuloo mmandla.
Unokukhetha ukujolisa intengiso yakho kwidilesi ethile okanye kwindawo enkulu, njengekhowudi yeposi. Unokukhetha ukujolisa abantu ngokusekelwe kwiminyaka yobudala, isini, kunye nenqanaba lengeniso. Kuxhomekeke kuhlobo lwentengiso ofuna ukuyibonisa, ungajolisa abantu ngokusekelwe kwizinto abazithandayo. Ukuba awuyazi into ojolise kuyo abaphulaphuli bakho, ungakhetha iindidi ezibanzi njenge “bonke abahlali base-US,” okanye “phantse bonke abemi baseUnited States” kwiintengiso.
Xa useka iphulo, kufuneka ukhethe injongo. Oku kungathetha izinto ezahlukeneyo kumashishini ahlukeneyo. Injongo echazwe kakuhle iya kwenza umahluko phakathi kwesizukulwana esikhokelayo kunye nokungaphumeleli. Unokuseta kwakhona iinjongo ze-SMART ukukunceda ukuphuhlisa iinkqubo kunye neendlela zokuphumeza iinjongo zakho ze-Google Adwords. Umzekelo omhle wenjongo yokuguqulwa linani lokucofa isikhangiso sakho esifumanayo. Eli nani liza kukuxelela ukuba yimalini ekufuneka uyichithele kwiphulo lakho.
Ukuba umtsha kwiAdWords, Kungcono ukusasaza ibhajethi yakho yonke ngokulinganayo kuwo onke amaphulo akho. Khetha uhlahlo lwabiwo-mali olusekelwe kwiinjongo zeshishini lakho, kwaye wehlise uhlahlo lwabiwo-mali kwabo bangabalulekanga kangako. Ungalibali ukuba unokuhlala utshintsha uhlahlo lwabiwo-mali lwalo naliphi na iphulo. Akukaze kube kudala kakhulu ukulungisa uhlahlo lwabiwo-mali lweziphumo ezilungileyo. Xa useka iphulo lakho kwiGoogle Adwords, khumbula ukuqwalasela iinjongo zakho kwaye ugcine umkhondo weziphumo zakho.
Ngaphambi kokuba ukhethe amagama akho angundoqo, kufuneka uqwalasele ukuba zeziphi iinjongo zakho zephulo lakho lentengiso. Ukuba injongo yakho kukunyusa ulwazi ngeshishini lakho, usenokungadingi amagama angundoqo aneenjongo eziphezulu. Ukuba uzama ukwandisa ukuthengisa, unokufuna ukugxila kumagama angundoqo ajoliswe ngakumbi kubaphulaphuli bakho kwaye ube nomthamo ophantsi wokukhangela. Ngelixa umthamo wokukhangela uyinto ebalulekileyo ekufuneka uyiqwalasele, kufuneka kwakhona uthathele ingqalelo ezinye izinto, njengeendleko, ukubaluleka kunye nokhuphiswano, xa usenza isigqibo.
Ukufaneleka ngumlinganiselo womgangatho onokuthi usetyenziswe ukucwangcisa uluhlu olude lwamagama angundoqo kwaye ubonise ngokulandelelana kokufaneleka.. Ukusebenzisa ukufikelela kwegama elingundoqo kubonisa ukuba bangaphi abantu abaya kukhangela ixesha. Ukuthandwa kuhambelana ngokusondeleyo nomthamo wokukhangela wegama elingundoqo. Ukusebenzisa igama eliphambili elidumileyo kunokukunceda ukuba ufikelele abantu abaphindwe kalishumi kunomntu ongaziwayo. Igama elingundoqo elinomthamo ophezulu wokukhangela unokutsala abasebenzisi abaninzi kwaye ukwandise ukuguqulwa kwakho.
Ngelixa ungasebenzisa umcwangcisi wegama elingundoqo leGoogle ukufumana amagama angundoqo, ayinikezeli ikholamu apho unokuhlela ubungakanani bentengiso. Ukuvavanya umgangatho wamathuba egama lakho elingundoqo, kufuneka wenze uluhlu lweekhrayitheriya ezibalulekileyo kwishishini lakho. Apha zi 3 Iikhrayitheriya ezisisiseko zokuqwalasela xa ukhetha amagama angundoqo kwi-Adwords:
Xa ukhetha amagama angundoqo kwiphulo lakho lentengiso, qiniseka ukuba uyabazi abaphulaphuli ekujoliswe kubo kwishishini lakho. Umzekelo, ivenkile enkulu yezihlangu inokukhetha igama elingundoqo eliqhelekileyo, eya kuvela kuluhlu lophendlo, ezifana nezihlangu. Kule meko, igama elingundoqo linokuthi libhekiselele kwinani elincinci labantu, kodwa isenokungabi lolona khetho lulungileyo. Ngaphezu koko, ungazama amaqela eentengiso ngokusekelwe kwiimveliso okanye iinkonzo ozithengisayo. Ngele ndlela, ungaqinisekisa ukuba iintengiso zakho ziya kuvela kwiziphumo zophendlo zabantu abafanelekileyo.
Inyathelo lokuqala lokuqinisekisa ukuba intengiso yakho iyasebenza kangangoko kukuqinisekisa ukuba utsala uhlobo olululo lwamathemba.. Ngelixa abantu abangafanelekanga abafane bacofe kwintengiso yakho, amathemba afanelekileyo. Ukuba unentengiso elungileyo, uya kufumanisa ukuba ixabiso lakho ngokucofa lisezantsi. Inyathelo elilandelayo kukwenza iinguqulelo ezininzi zentengiso yakho kwaye ujonge ukusebenza kwayo nganye.
Okokuqala, kufuneka wazi ukuba ngawaphi amagama angundoqo ofuna ukuwajolisa. Kukho ezininzi izixhobo zamagama angundoqo ezifumaneka kwi-intanethi eziza kukunceda ufumane amagama afanelekileyo kwiphulo lakho lesikhangiso. Indawo efanelekileyo yokuqala kukusebenzisa isixhobo esibizwa ngokuba yi-Keyword Planner. Kuya kukunceda ufumane igama eliphambili eliya kwenza intengiso yakho ibonakale kwabanye. Nje ukuba ukhethe igama elingundoqo, sebenzisa isicwangcisi samagama angundoqo isixhobo ukufumanisa ukuba lungakanani ukhuphiswano lwekota.
Ukuba uyazibuza ukuba ulandelelanise njani uguqulo oluvela kwiiphulo zakho zeAdwords zikaGoogle, esi sikhokelo siya kukunceda uqalise. Ukulandelela ukuguqulwa kulula ukuphumeza, kodwa ifuna ukuba ufake ngesandla “cofa” Iithegi zeHTML kwikhowudi yakho kaGoogle. Ungasebenzisa esi sikhokelo ukumisela indlela efanelekileyo yokusebenzisa ukulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords. Kukho iindlela ezininzi zokulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords.
Ekuqaleni, Kuya kufuneka ufumanise ukuba yeyiphi imodeli yophawu ofuna ukuyisebenzisa kwiphulo lakho le-AdWords. Ngelixa i-Google Analytics ilandelela ngokuzenzekelayo utshintsho ukusuka kunqakrazo lokuqala lomsebenzisi, I-AdWords iya kutyala okokugqibela kwe-AdWords yokucofa. Oku kuthetha ukuba ukuba umntu ucofa kwintengiso yakho, kodwa ke ushiye indawo yakho, i-akhawunti yakho ye-Google Analytics iya kubanika ikhredithi ngokucofa okokuqala.
Ikhowudi eqala kwiphepha lokubulela levenkile yakho iya kuthumela idatha kwiintengiso zikaGoogle. Ukuba awuyisebenzisi le khowudi, kuya kufuneka uguqule ikhowudi yakho yokulandelela iqonga le-e-commerce ukuze ufumane idatha oyifunayo. Kuba yonke iqonga le-e-commerce lisebenzisa indlela eyahlukileyo yokulandela umkhondo, le nkqubo inokuba ngumngeni, ngakumbi ukuba umtsha kudweliso lwewebhu okanye iHTML.
Nje ukuba uyazi ukuba ukuguqulwa kujongeka njani, uyakwazi ukulandelela ukuba unqakrazo ngalunye luxabisa kangakanani. Oku kubaluleke ngakumbi ekulandeleni ixabiso leenguqu, njengoko ingeniso eyenziwe ngokucofa ibonisa ingeniso yangempela. Kwakhona kuluncedo ukwazi indlela yokutolika izinga lokuguqulwa ukuze ukwazi ukwandisa inzuzo yakho kwimikhankaso yakho ye-Adwords. Akukho nto inokuthatha indawo yokulandelela ngokuchanekileyo. Uya kumangaliswa ziziphumo.
