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Ukwenza uninzi lwephulo lakho le-AdWords, kufuneka ugxile ekuziseni abona bathengi bahlawula kakhulu, ukungena, kunye nabathengi. Umzekelo, iphulo A likwazi ukunikezela 10 ukukhokela kunye nephulo B linokuzisa izikhokelo ezintlanu kunye nomthengi omnye, kodwa i-avareji ye-odolo yexabiso inokuba phezulu kwiPhulo A. Kungoko, Kubalulekile ukuseta Ubuninzi bebhidi yakho kwaye ujolise kwi-CPC ephezulu ukufumana eyona ROI. Apha ngezantsi kukho iingcebiso zokwandisa iphulo lakho le-AdWords ukuqinisekisa ukuba liyakuvelisa ezona ziphumo zibalaseleyo kwishishini lakho.
CPC (ixabiso ngonqakrazo ngalunye) kwiGoogle Adwords iyahluka ukusuka kwidola enye ukuya kwiidola ezimbini, kodwa inokuba phezulu kangangoko $50. Ngelixa ukucofa kungabiza kakhulu, ezi ndleko akunyanzelekanga ukuba zibe phezulu kangangokuba azifikeleli kuninzi lwabanini bamashishini abancinci. Ukukunceda ugcine iindleko zisezantsi, qwalasela la macebiso. Sebenzisa amagama angundoqo omsila omde kunye nomthamo ophantsi wokukhangela kunye nenjongo yokukhangela ecacileyo. Amagama angundoqo amaninzi aza kutsala iibhidi ezininzi.
Ixabiso lokucofa ngalunye lidla ngokumiselwa zizinto ezininzi, kuquka indawo yentengiso kunye nenani labakhuphisana nabo. Ukuba ishishini likhuphisana kakhulu, iCPC iya kuba phezulu. Kwezinye iimeko, ungathoba ixabiso leCPC ngokubhukisha izixa ezikhulu zeentengiso. Ekugqibeleni, khumbula ukuba i-CPC imiselwa zizinto ezininzi, njengobungakanani bokhuphiswano kushishino, Ukufaneleka kwewebhusayithi, kunye nomthamo weentengiso.
Ukongeza ekunciphiseni iCPC yakho, unokwenza ngcono amava entengiso ngokusebenzisa izandiso kunye nokuphucula ukuguqulwa kwephepha lokufika. UMarta Turek uye wachaza iingcebiso ezimbalwa zokukunceda unciphise iindleko zakho ngokuchofoza. Ungagcina itoni yemali ngelixa usafumana ukuvezwa kunye ne-brand mileage. Akukho ndlela yomlingo yokuthoba iCPC kwiAdWords, kodwa unokuthatha la macebiso ukuphucula iphulo lakho kwaye unciphise iindleko ngokucofa.
Ngelixa ixabiso nge-mille yindlela esebenzayo yokudala uphawu kunye nolwazi lwemveliso, I-CPC ithathwa njengesebenza ngakumbi ekuveliseni ingeniso. Umahluko phakathi kweCPC kunye neendleko ngokuchofoza nganye kunokubonwa kwiindidi zamashishini kunye neentlobo zeemveliso ezinikezelwayo. Ngelixa iinkampani ze-elektroniki zinokuchitha amakhulu eedola ngomthengi ngamnye, ishishini le-inshorensi lingachitha kuphela iidola ezimbalwa ngokucofa. Le yokugqibela yindlela entle yokufumana abaphulaphuli ngaphandle kokuchitha amakhulu eedola kunqakrazo ngalunye.
Ungatshintsha ibhidi yakho ephezulu kwiGoogle Adwords ukuze wenze iintengiso zakho zilunge. Kukho iindlela ezininzi zokwenza oku, kwaye kukho izicwangciso onokuzisebenzisa eziya kwenza kube lula ukusebenzisa imali yakho ngobulumko. Ezi ziquka i-Maxim bid strategy, I-ROAS ekujoliswe kuyo, kunye neqhinga le-Maxime Conversions. Isicwangciso seMaxime Conversions silula kakhulu kwaye sivumela uGoogle ukuba asebenzise ibhajethi yakho yemihla ngemihla ngokupheleleyo.
Imali oyibhidayo iya kwahluka ngokweenjongo zakho kunye nohlahlo lwabiwo-mali. Ngamanye amazwi, ungaseta ubuninzi beCPC ngokusekelwe kuhlahlo lwabiwo-mali lwakho kunye nenani elifunekayo lokuguqulwa. Oku kufanelekile kumaphulo agxile ekuqapheliseni uphawu, enokufezekiswa ngamaphulo akwiNethiwekhi Yokukhangela, Inethiwekhi yokuBonisa kaGoogle, kunye nokuthenga okusemgangathweni. Ukubhida ngesandla kukuvumela ukuba wenze ngokwezifiso iibhidi zakho, ikuvumela ukuba uchithe ngaphezulu kumagama angundoqo athile okanye ukubekwa.
Kwangokunjalo, Ungasebenzisa kwakhona iMaximum CPC isicwangciso sokwandisa iphulo lakho lokuthengisa kwakhona. Esi sicwangciso sisebenzisa idatha yembali kunye neempawu zomxholo ukulungelelanisa ngokuzenzekelayo iMax CPC yakho ngokusekwe kwitrafikhi yewebhusayithi yakho. Ngelixa esi sicwangciso sithande ukwenza iimpazamo, iyasebenza ekwandiseni ukubonakala kwebrendi kunye nokwenza ulwazi ngemveliso entsha. Kungenjalo, ungasebenzisa ezinye izicwangciso ezisekelwe kwinguqu eziza kuqhuba i-traffic efanelekileyo. Kodwa ezi zicwangciso azikho kumntu wonke.
Ukongeza ekuseteni ubuninzi beCPC yakho, Ungasebenzisa kwakhona isicwangciso sebhidi ebizwa ngokuba yiNxibe kakhulu. Yindlela elula yokwandisa i-ROI yakho ngokwandisa inani lezithuthi ozifumanayo. Kwaye ngenxa yokuba iGoogle Adwords iyanda kwaye inciphisa ibhidi yakho ngokusekelwe kwinani lokuguqulwa, iyakuqinisekisa ukuba intengiso yakho ifumana olona tyhileko. Xa usebenzisa Iindleko ekujoliswe kuzo ngokwebhidi yesenzo ngasinye, kungcono ukhethe iCPA ekujoliswe kuyo engaphantsi kwe 80%.
Ukuthengisa injini yokukhangela konke malunga nokusebenzisa amagama angundoqo afanelekileyo ukufumana iziphumo ezilungileyo zokukhangela. Ngaphandle kophando lwegama elingundoqo, Iphulo lakho lentengiso liya kuba sisilele kwaye abo bakhuphisana nabo baya kukufumana. Ukuqinisekisa impumelelo yephulo lakho lentengiso, kufuneka usebenzise izixhobo zamva nje kunye nezicwangciso, kuquka uphando lwegama elingundoqo. Awona magama aphambili asebenzayo ngalawo asetyenziswa ngabaphulaphuli bakho ngokwenene. Isixhobo sophando segama elingundoqo samahhala njenge-SEMrush sinokukunceda ukuba ubone ukuba igama elingundoqo lidume kangakanani kwaye uqikelele ukuba zingaphi iziphumo zophando eziza kufakwa kwi-SERP.
Ukwenza uphando lwegama elingundoqo, kuya kufuneka uqokelele amagama angundoqo afanelekileyo. Unokwenza oku ngezixhobo zasimahla ezifana neSicwangcisi segama elingundoqo likaGoogle, kodwa luluvo olulungileyo ukusebenzisa izixhobo ezihlawulelwayo ukuba ufuna iinkcukacha ezithe chatha. Izixhobo zegama elingundoqo njenge-Ubersuggest zikuvumela ukuba uthumele amagama angundoqo njengePDF kwaye uwafunde ngaphandle kweintanethi. Faka amagama angundoqo anomdla kuwe kwaye ucofe “cebisa” ukufumana iingcebiso kunye nedatha malunga nezihloko zamva nje, ukhuphiswano kunye nobunzima bokubekwa kwelo gama lingundoqo.
Nje ukuba ube noluhlu lwamagama angundoqo, kufuneka uzibeke phambili kwaye ukhethe ezintathu okanye ezintlanu zophando oludumileyo. Ungacutha kwakhona uluhlu lwakho ngokudala ikhalenda yomxholo kunye nesicwangciso sokuhlela. Uphando lwegama elingundoqo lunokukunceda uqonde imixholo ephindaphindiweyo kwi-niche yakho. Xa sele uzazi ezi, unokwenza izithuba ezintsha kunye nezithuba zeblogi ezinxulumene nezi zihloko. Eyona ndlela yokwandisa inzuzo kwiphulo lakho le-Adwords kukugxila kumagama angundoqo ambalwa kwaye ukhethe awona afanelekileyo kubaphulaphuli bakho..
Ukongeza ekufumaneni amagama angundoqo adumileyo, kufuneka usebenzise izixhobo zokuchonga abaphulaphuli bakho. Ezi zixhobo zinokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwiimfuno zabo kunye nezinto abazithandayo. Njengokuba, ukuba ishishini lakho lithengisa impahla, ungafuna ukujolisa abafazi abafuna izihlangu ezintsha, okanye amadoda anomdla wokuthenga izincedisi. Aba basebenzisi banokuchitha imali eninzi kwiimpahla kunye nezihlangu. Ukusebenzisa izixhobo zamagama angundoqo, ungafumanisa ukuba aba bantu bajonge ntoni kwaye wenze umxholo ofanelekileyo.
Ukongeza ekusebenziseni izixhobo zophando zegama elingundoqo, abathengisi banokubhida ngokwemigaqo yophawu. Ngokwenjenjalo, bongeza amathuba abo okufumana iindawo eziphezulu zeentengiso zabo kwiziphumo zokukhangela. Ukongeza, ukubhida kwimigaqo ephawulweyo kuvumela abo bakhuphisana nabo ukuba bathenge iindawo ezifanelekileyo kwaye baphephe iindleko eziphezulu zokucofa. Nangona abantu abakhuphisanayo behlala bengayazi into yokubhida uphawu lwentengiso, basenokuvuma ukongeza amagama angundoqo angalunganga.
Isenzo sokwenza ibhidi kumagama angundoqo aphawulweyo yimpikiswano. Ezinye iinkampani ziye zagqiba ekubeni zithenge amagama angundoqo anophawu endaweni yokuthatha amanyathelo asemthethweni. Kwi 2012, I-Rosetta Stone Ltd. ifake isimangalo sokwaphulwa kophawu lwentengiso ngokuchasene noGoogle, Inc. UGoogle wayeyitshintshile inkqubo yakhe ukuvumela iibhidi kumagama anophawu lwentengiso 2004. Ukusukela ngoko, engaphezulu kwe 20 iinkampani zifake amatyala asemthethweni ngokuchasene noGoogle, Inc.
Ngelixa umthetho wephawu lokuthengisa usonjululwe ngokumangalelwa, ayicacanga into enokwenziwa kwixesha elizayo. Umyalelo ovunyiweyo wenkundla unokunyanzela abantu abakhuphisana nabo ukuba bahlawule ngaphezulu kwamagama angundoqo aphawulweyo. Nangona kunjalo, le ndlela inokuchaphazela kakubi iphulo. Iya kufuna iibhidi ezingalinganiyo kwixabiso lophawu lwentengiso. Ngokulandela ezi zikhokelo, abathengisi banokukuphepha ukumangalelwa ngenxa yokwaphulwa kophawu lwentengiso.
Kukwabalulekile ukuqaphela ukuba ukusetyenziswa kwamagama eebhrendi okhuphisana nawo kwintengiso kunokuchazwa njengokwaphulwa kwemithetho yentengiso.. Ukubhida kumagama angundoqo aphawulwe kwi-Adwords kuyingozi kuba unokugqiba ubanga amagama aphambili okhuphisana nawo.. Kwimeko enjalo, umntu okhuphisana naye unokuxela umsebenzi kuGoogle. Ukuba umntu okhuphisana naye uxela intengiso yakho, unokukuthintela ekusebenziseni elo gama lebrand.
Ukukhethwa kwamagama angundoqo kubalulekile kusetyenziso lwephulo. Ukusebenzisa umcwangcisi wegama elingundoqo kukhululekile kwaye kunokukunceda ukuba ubone uhlahlo lwabiwo-mali kunye nokuba ungakanani ukuhlawula. Khumbula ukuba amagama angundoqo amade awayi kuhambelana namagama okukhangela, ke gcina loo nto engqondweni xa usenza intengiso yakho. Ukudala i-persona kubalulekile ekuqondeni imarike yakho ekujoliswe kuyo kunye nokumisela amagama abalulekileyo kwiphulo lakho. Kuyanceda ukwazi ukuba ngubani oza kujonga intengiso yakho.
Ungazama ukusebenzisa ulwabelwano lwempembelelo ekujoliswe kuyo ukumisela ixabiso ngonqakrazo ngalunye. Iphezulu ipesenti yabaphulaphuli bakho, Okukhona amaxabiso akho aya kuba phezulu. Oku kuya kwandisa ukubonakala kwentengiso yakho kwaye kunokukhokelela kuguquko oluninzi. Nangona kunjalo, kunokwenzeka ukuba intengiso yakho izakufumana ngaphantsi kocofa olunqwenelekayo, kodwa uya kuba wenza ingeniso eninzi. Ukuba usebenzisa iintengiso zikaGoogle ukukhuthaza iwebhusayithi yakho, cinga ukusebenzisa imbonakalo ekujoliswe kuyo.
Ukwenza ulungiselelo lwephulo lube lula, sebenzisa uphawu loLawulo loMsebenzi. Unokwabela amalungu eqela imisebenzi eyahlukeneyo yokuphucula. Unako kwakhona ukugcina iingcebiso eziluncedo ezifana nendlela yokusebenzisa izandiso zentengiso. Nyusa intengiso yakho ngokusebenzisa ubuncinci 4 izandiso zentengiso. Ezi ziquka amakhonkco ewebhusayithi, callouts, kunye neziqwengana ezicwangcisiweyo. Unokwenza kwakhona uphononongo okanye ukwandiswa konyuso. Izandiso ezininzi ozisebenzisayo, kokukhona iphulo lakho liya kuba yimpumelelo.
Ukuphucula iphulo leGoogle Adwords kunokuba ngumngeni, kodwa kuyafaneleka ukuba unokuphucula i-CTR kwaye unciphise i-CPC. Ngokulandela ezi 7 amanyathelo, uya kuba usendleleni yokufumana iCPC ephezulu kunye neCTR engcono yeentengiso zakho. Kungekudala uza kubona ukuphucuka okubalulekileyo ekusebenzeni kwamaphulo akho. Ungalibali ukuba ukuphuculwa kwephulo eliyimpumelelo kufuna ukuhlalutya rhoqo. Ukuba awulandeleli iziphumo zakho, uya kushiyeka usukela iziphumo ezifanayo zakudala.
