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Inkqubo ye-AdWords ivumela abakhangisi ukuba babeke iintengiso kwiimveliso ezahlukeneyo okanye iinkonzo. Ngokuqhelekileyo, abathengisi basebenzisa imodeli yokuhlawula ngokucofa. Nangona kunjalo, banokusebenzisa ezinye iindlela zokhuphiswano, ezifana neendleko-nge-impression okanye indleko-nge-acquisition. I-AdWords ikwavumela abasebenzisi ukuba bajolise kubaphulaphuli abathile. Ukwengeza, abasebenzisi abaphambili banokusebenzisa inani lezixhobo zokuthengisa, kuquka ukuveliswa kwegama elingundoqo kunye neentlobo ezithile zovavanyo.
Iindleko ngokuchofoza kwi-Adwords yi-metric ebalulekileyo ukugcina umkhondo xa ukwakhiwa kwephulo lokuthengisa. Inokwahluka ngokuxhomekeke kwizinto ezininzi, kuquka umgangatho wamagama akho angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Nangona kunjalo, kukho iindlela zokwandisa iibhidi zakho zeyona ROI ilungileyo.
Enye indlela yokunciphisa iindleko zakho ngokuchofoza kukuphucula umgangatho wezinga leentengiso zakho. UGoogle usebenzisa ifomula ebizwa ngokuba yi-CTR ukumisela umgangatho. Ukuba iCTR yakho iphezulu, ibonisa kuGoogle ukuba iintengiso zakho zifanelekile kumbuzo wokukhangela wondwendwe. Amanqaku aphezulu angathoba iindleko zakho ngokucofa ukuya kuthi ga 50%.
Ixabiso eliphakathi ngokuchofoza kwi-Adwords kuxhomekeke kwizinto ezininzi, kuquka neshishini lakho, uhlobo lwemveliso okanye inkonzo oyinikezelayo, kunye nabaphulaphuli ekujoliswe kubo. Umzekelo, the dating and personals industry has the best avareji cofa-ngokusebenzisa izinga, ngelixa ishishini lomthetho linomndilili ophantsi.
Iindleko ngokuchofoza kwi-Adwords zihluka ngokubanzi, kwaye inokuba phantsi njenge $1 okanye phezulu njenge $2. Nangona kunjalo, kukho amashishini amaninzi apho iiCPCs ziphezulu, kwaye la mashishini ayakwazi ukuthethelela ii-CPC eziphezulu ngenxa yokuba ixabiso lokuphila kwabathengi babo liphezulu. Umndilili we-CPC wamagama angundoqo kula mashishini ahlala phakathi $1 kwaye $2.
Iindleko ngokuchofoza kwi-Adwords zinokwahlulwa zibe ziimodeli ezimbini ezahlukeneyo: izinga elithe tyaba kunye nebhidi esekwe. Le yokugqibela ibandakanya umthengisi uvuma ukuhlawula imali ethile ngokuchofoza ngakunye, ngelixa eyokuqala iluqikelelo olusekelwe kwinani labatyeleli. Kwimodeli yezinga elimiselweyo, bobabini umthengisi kunye nompapashi bavumelana ngexabiso elithile.
Amanqaku omgangatho yinxalenye ebalulekileyo ye-Adwords, umlinganiselo wendlela intengiso yakho ihambelana ngayo negama lakho elingundoqo. Okukhona igama lakho elingundoqo lifanelekile, ngcono intengiso yakho iya kuba. Inyathelo lokuqala lokuphucula umgangatho wentengiso yakho kukuqonda ukuba ikopi yentengiso yakho inxulumana njani negama lakho elingundoqo. Emva koko, ungalungisa okubhaliweyo kwintengiso yakho ukuphucula ukufaneleka kwakho.
Okwesibini, Inqaku lakho loMgangatho liya kuba nefuthe kwiindleko ngokucofa (CPC). Inqaku loMgangatho ophantsi linokunyusa iCPC yakho, kodwa umphumo unokwahluka ukusuka kwigama elingundoqo ukuya kwigama elingundoqo. Nangona kunokuba nzima ukubona iziphumo ngokukhawuleza, iinzuzo zeNqaku eliPhezulu eliPhezulu liya kwakha ngokuhamba kwexesha. Amanqaku aphezulu athetha ukuba iintengiso zakho zivela kwiziphumo ezithathu eziphezulu.
Amanqaku asemgangathweni we-AdWords amiselwa yindibaniselwano yezinto ezintathu. Ezi zinto ziquka isixa setrafikhi osifumana kwiphulo elinikiweyo, nokuba ungumqali, okanye umsebenzisi ophezulu. UGoogle uyabavuza abo bayaziyo into abayenzayo kwaye wohlwaya abo baqhubeka besebenzisa ubuchule obuphelelwe lixesha.
Ukuba neNqaku loMgangatho ophezulu kuya konyusa ukubonakala kwentengiso yakho kwaye konyuse ukusebenza kwayo. Inokukunceda ukukhulisa impumelelo yephulo lakho kunye nokunciphisa iindleko ngokucofa. Ngokwandisa iNqaku lakho loMgangatho, you can outbid high-bidding competitors. Nangona kunjalo, if your Quality Score is low, it could be harmful to your business.
There are three factors that affect your Quality Score and improving all three of them will improve your ranking in the ads. The first factor is ad copy quality. Make sure that your ad is relevant to your keywords and surrounded by relevant text. The second factor is the landing page. Google will give you a higher Quality Score if your ad’s landing page has relevant information.
Match types in Adwords allow advertisers to control their spending and reach a targeted audience. Match types are used across nearly all paid advertisements on the internet, including Yahoo!, Microsoft, and Bing. The more exact a match type is, the higher the conversion rate and return on investment. Nangona kunjalo, ukufikelela kweentengiso ezisebenzisa ngqo amagama angundoqo omdlalo kuncinci.
Ukuqonda indlela yokuhambelana kakuhle namagama akho angundoqo kwiphulo lakho, jonga kuqala kwiingxelo zexesha lokukhangela. Ezi ngxelo zibonisa ukuba yeyiphi imiba ekhangelwa ngabantu phambi kokucofa intengiso yakho. Ezi ngxelo zikwadwelisa i “uhlobo lomdlalo” kwigama ngalinye lokukhangela. Oku kukuvumela ukuba wenze utshintsho kwaye ulungiselele amagama angundoqo asebenzayo. Kwakhona, inokukunceda ukuba uchonge amagama angundoqo angalunganga kwaye uwasuse kwiphulo lakho.
Ukukhetha uhlobo lomdlalo yinxalenye ebalulekileyo yokwandisa iphulo lakho leAdWords. Kuya kufuneka uqwalasele ngononophelo iinjongo zephulo lakho kunye nohlahlo lwabiwo-mali olubekele iphulo. Kuya kufuneka kwakhona uthathele ingqalelo iimpawu zentengiso yakho kwaye uyandise ngokwazo. Ukuba awuqinisekanga malunga noluphi uhlobo lomdlalo oza kuwusebenzisa, ungabonisana nengcali.
Uhlobo lomdlalo olungagqibekanga kwi-Adwords lumdlalo obanzi, into ethetha ukuba iintengiso ziya kuvela kukhangelo lwamagama kunye namabinzana afana nelakho. Olu khetho lukuvumela ukuba ubandakanye izithethantonye kunye nokuvala ukwahluka kwegama lakho eliphambili kwiintengiso zakho. Oku kuthetha ukuba uya kufumana iziphumo ezingakumbi, kodwa uya kufumana itrafikhi ephantsi.
Ngaphandle komdlalo obanzi, ungakhetha kwakhona ukuhambelana kwamabinzana. Ukuhambelana kwamabinzana kuya kukuvumela ukuba ujolise kubaphulaphuli abancinci, into ethetha ukuba intengiso yakho izakuvela kukhangelo olufanelekileyo. Okuchasene, umdlalo obanzi unokuvelisa iintengiso ezingabalulekanga kumxholo wewebhusayithi yakho.
Ukuqonda indlela iphulo lakho le-Adwords litshintshile ngayo, kuluncedo ukuba nembali yeakhawunti. UGoogle ubonelela olu phawu kubasebenzisi bayo, ukuze ubone ukuba yintoni etshintshileyo kwaye nini. Imbali yotshintsho inokuba luncedo ekuchongeni isizathu sokutshintsha ngesiquphe kwiphulo lakho. Nangona kunjalo, ayithathi indawo yezilumkiso ezikhethekileyo.
Isixhobo sembali sokutshintsha kwe-AdWords sibekwe kwiZixhobo & Ithebhu yohlalutyo. Nje ukuba uyifakile, cofa “Guqula iMbali” ukujonga lonke utshintsho olwenziwe kwiakhawunti yakho. Emva koko, khetha ixesha elibekiweyo. Unokukhetha usuku okanye iveki, okanye khetha uluhlu lomhla.
Ukujoliswa kwakhona kungasetyenziselwa ukujolisa kubasebenzisi ngokusekelwe kwizenzo zabo kwiwebhusayithi yakho. Njengokuba, ungajolisa iindwendwe ezibone intengiso kwiphepha lakho lasekhaya. Ungasebenzisa obu buchule ukuthumela iindwendwe kwiphepha lokufika elenzelwe iimveliso okanye iinkonzo abanomdla kuzo.. Ngokunjalo, unokuphinda ujolise kubasebenzisi ngokusekwe kunxibelelwano lwabo nee-imeyile zakho. Abantu abavula kwaye bacofe amakhonkco kwii-imeyile zakho bahlala benomdla ngakumbi kuphawu lwakho kunabo bangenawo.
Isitshixo sokuphinda uthagethe ngempumelelo kukuqonda indlela abaphulaphuli bakho benziwe ngayo. Ngokuqonda iimpawu zeendwendwe zakho, unokujolisa amaqela athile ngeentengiso ze-Adwords. Ezi zibhengezo ziya kuvela kwiiwebhusayithi kuyo yonke iNethiwekhi yokuBonisa kaGoogle, ekuvumela ukuba ufikelele abantu abaninzi. Umzekelo, ukuba iwebhusayithi yakho ibonelela abantwana, unokwenza icandelo ledemografi kwaye usebenzise oko ukujolisa ukujolisa kwakhona iintengiso kwiiwebhusayithi zabantwana.
Iintengiso zokujolisa kwakhona zinokusebenzisa iikuki ukulandelela indawo yondwendwe olutsha. Olu lwazi luqokelelwa liqonga lokujolisa kwakhona likaGoogle. Isenokusebenzisa ulwazi olungaziwayo malunga nemikhwa yokukhangela iindwendwe zangaphambili ukubonisa iintengiso ezinxulumene neemveliso ezijongwe ngumsebenzisi..
Enye indlela yokuphumeza ukujoliswa kwakhona kukusebenzisa imidiya yoluntu. I-Facebook kunye ne-Twitter ngamaqonga amabini eendaba zoluntu ezidumileyo kule nto. I-Facebook sisixhobo esikhulu sokuvelisa kunye nokukhulisa. UTwitter uphelile 75% yabasebenzisi bayo kwizixhobo eziphathwayo, ke qiniseka ukwenza iintengiso zakho zisebenziseke kwiselula. Ukujoliswa kwakhona nge-Adwords yindlela enamandla yokubamba ingqalelo yabaphulaphuli bakho kwaye ubaguqulele kubathengi.
