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Kukho iindlela ezininzi zokumisa iakhawunti yakho ye-Adwords. Kweli nqaku, siza kuxoxa ngemixholo yegama elingundoqo, Ukujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Nganye ineengenelo zayo kunye nezinto ezingeloncedo ngayo. Kodwa nayiphi na indlela ogqiba ngayo, isitshixo kukuseta iinjongo zakho kwaye ufumane okuninzi kwiakhawunti yakho. Emva koko, landela la manyathelo ukuphucula i-ROI yakho. Emva koko, uya kuba nephulo eliyimpumelelo. Uluhlu olungezantsi ngamanyathelo abalulekileyo okuphucula iakhawunti yakho.
Idweliswe phantsi kwe 'Amagama angundoqo’ ukhetho, 'Imixholo yegama elingundoqo’ Inqaku leqonga lentengiso likaGoogle liya kuvumela abathengisi ukuba benze amagama angundoqo abawasebenzisela iintengiso zabo. Imixholo yamagama angundoqo yinkalo ebalulekileyo yokujolisa kwiintengiso zakho. Abantu banokucofa ngakumbi kwiintengiso eziqulathe amagama angundoqo abawakhangelayo. Ukusebenzisa imixholo yegama eliphambili kwiphulo lakho lentengiso kuya kukunika umbono ongcono wokuba ngoobani abaphulaphuli bakho.
Ukuba kuyenzeka, sebenzisa iqela lomxholo ukwenza iqela lamagama angundoqo ngokophawu, injongo, okanye umnqweno. Le ndlela, unokuthetha ngokuthe ngqo kumbuzo womkhangeli kwaye ubakhuthaze ukuba bacofe. Khumbula ukuvavanya iintengiso zakho, kuba intengiso eneyona CTR iphezulu ayithethi ukuba yeyona isebenzayo. Amaqela emixholo aya kukunceda ubone ezona ntengiso zibalaseleyo ngokusekwe kwinto efunwa ngumkhangeli kunye neemfuno.
Xa usebenzisa iphulo le-Smart, musa ukusebenzisa amagama angundoqo angalunganga, kwaye ugweme ukuxuba imixholo yamagama angundoqo. UGoogle waziwa ngokukhupha iikhankaso ze-Smart ngokukhawuleza. Kubalulekile ukusebenzisa ubuncinane 7-10 imixholo yegama elingundoqo kwiphulo lakho. La mabinzana anxulumene nohlobo lokukhangela abantu abanokuthi balwenze, emisela ukuba bayazibona okanye abaziboni iintengiso zakho. Ukuba abantu bafuna inkonzo yakho, banokuthi basebenzise umxholo wegama elingundoqo elihambelana nayo.
Amagama angundoqo angalunganga avimba uphendlo olungabalulekanga. Ukongeza amagama angundoqo angalunganga kuya kugcina iintengiso zakho zingaboniswa kubantu abafuna into engahambelani neshishini lakho.. Nangona kunjalo, Kufuneka ukhumbule ukuba igama elingundoqo elingalunganga aliyi kuvala uphendlo lonke, kodwa kuphela ezichaphazelekayo. Oku kuya kuqinisekisa ukuba awuhlawuleli itrafikhi engabalulekanga. Njengokuba, ukuba unephulo elinomxholo wegama elingundoqo lokuthabatha, iya kubonisa iintengiso kubantu abakhangela into engenantsingiselo.
Izibonelelo zokujolisa kwimikhankaso ye-Adwords ngendawo kunye nengeniso ibhalwe kakuhle. Olu hlobo lwentengiso lujolise kubasebenzisi ngokusekelwe kwindawo yabo kunye nekhowudi ye-zip. I-Google AdWords ineendawo ezahlukeneyo zamaqela abantu kunye namanqanaba engeniso onokukhetha kuwo. Olu hlobo lokujolisa lunokusebenza okulinganiselweyo kwiqela elinye leentengiso, kunye neendlela zokudibanisa kunokunciphisa ukusebenza kwephulo lakho. Nangona kunjalo, kufanelekile ukuzama ukuba ukusebenza kwephulo lakho kuxhomekeke ekujoliseni okuchanekileyo.
Eyona ndlela iqhelekileyo yokujolisa kukusebenzisa umxholo wewebhusayithi. Ngokuhlalutya umxholo wewebhusayithi, ungagqiba ukuba zeziphi iintengiso eziyeyona ifanelekileyo kumxholo okwisiza. Umzekelo, iwebhusayithi equlathe iiresiphi ingabonisa iintengiso zedishware, ngelixa iforum ebalekayo iya kuba neentengiso zezihlangu ezibalekayo. Olu hlobo lokujolisa lufana nenguqulelo yedijithali yeentengiso zemagazini ye-niche ecinga ukuba abafundi abanomdla ekusebenzeni baya kuba nomdla kwiimveliso ezipapashiweyo..
Enye indlela yokujolisa kwimikhankaso ye-Adwords kukusebenzisa ibinzana lomdlalo wegama elingundoqo. Olu hlobo lokujolisa luya kubangela iintengiso zayo nayiphi na indibaniselwano yamagama angundoqo, kuquka izithethantonye okanye iinguqulelo ezisondeleleneyo. Amagama angundoqo omdlalo obanzi ahlala ewona asebenza kakhulu ekubhengezeni imveliso okanye inkonzo ethile. Okufanayo kunokuthiwa kwibinzana elihambelana negama elingundoqo. Xa usebenzisa ibinzana lokutshatisa amagama angundoqo, kuya kufuneka wongeze amanqaku okucaphula malunga negama lakho elingundoqo ukuze ufumane i-traffic ekujoliswe kuyo ngakumbi. Umzekelo, ukuba ufuna ukujolisa kwi-air conditioners eLos Angeles, kufuneka usebenzise ibinzana elihambelana nodidi lwegama elingundoqo.
Unokujolisa kwakhona iintengiso zakho ngendawo kunye nenqanaba lengeniso. Unokukhetha kumanqanaba amathandathu omvuzo kunye neendawo ezahlukeneyo. Ngokusebenzisa ezi zixhobo, ungajolisa iintengiso zakho kunye neekhankaso zakho zentengiso kwiindawo ezichanekileyo zabathengi bakho abanokubakho. Ngaphezu koko, usenokukhetha ukujolisa abantu kumgama othile ukusuka kwishishini lakho. Ngelixa usenokungabi nayo nayiphi na idata yokuxhasa oku, ezi zixhobo zinokukubonelela ngolwazi oluxabisekileyo malunga nabaphulaphuli bakho.
Iindlela ezimbini eziqhelekileyo zokubhida kwi-Adwords zixabiso ngokuchofoza (CPC) kunye nexabiso lemibono yewaka ngalinye (CPM). Ukukhetha enye indlela kunenye kuxhomekeke kwiinjongo zakho. Ibhidi yeCPC yeyona ilungileyo kwimakethi ye-niche apho abaphulaphuli bakho ojolise kubo bechanekile kwaye ufuna iintengiso zakho zibonakale kubantu abaninzi kangangoko. Kwelinye icala, Ibhidi yeCPM ifanelekile kuphela ekuboniseni iintengiso zenethiwekhi. Iintengiso zakho ziya kuvela rhoqo kwiiwebhusayithi ezinxulumeneyo ezikwabonisa iintengiso ze-AdSense.
Indlela yokuqala ibandakanya ukulungelelanisa ibhidi yakho ngokwahlukeneyo “amaqela entengiso.” Umzekelo, ungamaqela 10 ukuya 50 amabinzana anxulumeneyo kwaye uvavanye iqela ngalinye ngokwahlukeneyo. UGoogle uya kuthi ke asebenzise ixabiso elinye eliphezulu kwiqela ngalinye. Eli candelo likrelekrele lamabinzana akho liya kukunceda ulawule iphulo lakho lonke. Ukongeza kwibhidi yezandla, amacebo okubhida okuzenzekelayo nawo ayafumaneka. Ezi nkqubo zinokuhlengahlengisa iibhidi ngokuzenzekelayo ngokusekelwe ekusebenzeni kwangaphambili. Nangona kunjalo, abanakuphendula ngeziganeko zakutshanje.
Ukusebenzisa isixhobo sophando lwegama elingundoqo yindlela ebalaseleyo yokufumana i-specializations enexabiso eliphantsi kunye ne-niches. Ukongeza kwiintengiso zikaGoogle’ isixhobo sophando lwegama elingundoqo lasimahla, I-SEMrush inokukunceda ufumane amagama okukhangela afanelekileyo kwishishini lakho. Ngesi sixhobo, Ungafumana amagama angundoqo okhuphisana nawo kwaye ubone ukusebenza kwebhidi yokhuphiswano lwabo. Ngesixhobo sebhidi yegama elingundoqo, ungacutha uphando lwakho liqela leentengiso, iphulo, kunye negama elingundoqo.
Enye indlela yokubhida kwi-Adwords yiCPC. Le ndlela ifuna ukulandelwa kokuguqulwa kwaye ikunika ixabiso elichanekileyo kwintengiso nganye. Le ndlela ilungele abasebenzisi abaphambili beGoogle Adwords kuba ikuvumela ukuba ubeke iliso kwi-ROI. Ngale ndlela, unokutshintsha ibhidi yakho ngokusekelwe ekusebenzeni kweentengiso zakho kunye nohlahlo lwabiwo-mali lwakho. Unokusebenzisa iindleko ngonqakrazo ngalunye njengesiseko sebhidi yeCPC. Kodwa kufuneka ukwazi ukubala i-ROI kwaye ukhethe eyona ndlela ilungileyo yokufezekisa oku.
Ukuba ujolise kubathengi basekhaya, unokufuna ukukhetha i-SEO yendawo endaweni yentengiso yelizwe. I-Adwords inceda ishishini lakho lifikelele kwezinye iibhiliyoni zabasebenzisi be-intanethi. I-Adwords inceda ukulandelela ukuziphatha kwabaphulaphuli bakho ekujoliswe kubo kwaye kukunceda uqonde uhlobo lwabathengi abafuna imveliso yakho. Unokuphucula umgangatho wakho we-Adwords ngokulandelela umsebenzi womsebenzisi ukunciphisa iindleko zakho ngokuchofoza. Ngoko, Ungalibali ukwenza iintengiso zakho nge-SEO yasekhaya kwaye uphucule i-ROI yakho!
Nje ukuba ufake ikhowudi yokuguqula i-AdWords kwiwebhusayithi yakho, ungayisebenzisa ukubona ukuba zeziphi iintengiso eziguqula ezona zingcono. Kuyenzeka ukubona idatha yoguqulo kumanqanaba amaninzi, ezifana nephulo, iqela lentengiso, kunye negama elingundoqo. Idatha yokulandela umkhondo inokukhokela ikopi yakho yentengiso yexesha elizayo. Ngaphezu koko, ngokusekelwe kule datha, unokuseta ixabiso eliphezulu lamagama akho angundoqo. Nantsi indlela.
Okokuqala, Kuya kufuneka uthathe isigqibo sokuba uyafuna na ukulandelela uguqulo olulodwa okanye oluphakathi. Ngelixa i-AdWords yokuguqula umkhondo ikuvumela ukuba ulandelele uguqulo olwenzeka kwiseshoni enye, I-Google Analytics ilandelela iinguqu ezininzi ezivela kumsebenzisi ofanayo. Nangona kunjalo, ezinye iisayithi zinqwenela ukubala yonke inguquko ngokwahlukeneyo. Ukuba oku kunjalo kuwe, qiniseka ukuba umisela umkhondo woguqulo ngokufanelekileyo. Okwesibini, ukuba ufuna ukwazi ukuba idatha yokuguqulwa oyibonayo ichanekile, thelekisa ukuthengisa nzima.
Nje ukuba usete umkhondo wokuguqula i-AdWords kwiwebhusayithi yakho, ungaphinda ubeke i-snippet yehlabathi kwiphepha lakho lokuqinisekisa. Le snippet inokubekwa kuwo onke amaphepha ewebhusayithi yakho, kuquka nezo zikwimobile app. Le ndlela, Uya kukwazi ukubona ngokuthe ngqo ukuba zeziphi iintengiso abathengi bakho bacofa kuzo ukufikelela kwiwebhusayithi yakho. Emva koko unokugqiba ukuba usebenzise le datha kwimizamo yakho yokuthengisa kwakhona okanye hayi.
Ukuba unomdla wokuhlalutya ukusebenza kwamaphulo akho entengiso, unokuseta umkhondo woguqulo kwiGoogle Adwords. UGoogle ubonelela ngeendlela ezintathu ezilula zokulandelela umnxeba. Ekuqaleni, kufuneka udale uguqulo olutsha kwaye ukhethe iminxeba. Okulandelayo, kufuneka ufake inombolo yefowuni yakho kwiintengiso zakho. Nje ukuba uyenzile le nto, ungakhetha uhlobo lwenguquko ofuna ukuyilandela. Unokukhetha kwakhona inani loguqulelo olwenziwe kwi-pixel enikiweyo.
Nje ukuba ufake umkhondo woguqulo kwiwebhusayithi yakho, ungajonga ukuba bangaphi abantu abacofe iintengiso zakho. Ungakwazi kwakhona ukulandelela iifowuni ezivela kwiintengiso zakho, nangona zingayifuni ikhowudi yokuguqula. Ungaqhagamshela kwivenkile yeapp, i-akhawunti ye-firebase, okanye nayiphi na enye ivenkile yomntu wesithathu. Iminxeba ibalulekile kwishishini lakho. Ungabona ukuba ngubani obiza iintengiso zakho, yiyo loo nto kufuneka ulandelele iminxeba.
