Uzenza njani uninzi lweeAdWords zikaGoogle

Iqonga le-AdWords likaGoogle sisixhobo sentengiso ye-intanethi esisebenza ngokufanayo nendlu yefandesi. Ikunceda ubeke intengiso yakho phambi kwabaphulaphuli abafanelekileyo ngexesha elifanelekileyo. Kodwa uyisebenzisa njani kakhulu? Nanga amanye amacebiso kunye namaqhinga. Ungaqalisa simahla namhlanje. Ukuba umtsha kwi-AdWords, ungajonga uluntu lwethu lwasimahla lwabathengisi be-SaaS, Uluntu.

I-AdWords liqonga lentengiso kwi-intanethi eliphuhliswe nguGoogle

Ngaphambili yayisaziwa njengeeNtengiso zikaGoogle, Iqonga le-AdWords likaGoogle livumela abakhangisi ukuba benze kwaye babeke iintengiso kwiiwebhusayithi. Ezi ntengiso ziboniswa ecaleni kweziphumo zokhangelo ezifanelekileyo. Abakhangisi banokumisela ixabiso leentengiso kwaye babhide ngokufanelekileyo. UGoogle ke ubeka intengiso phezulu kwiphepha leziphumo xa umntu ekhangela igama eliphambili. Iintengiso zinokusetyenziswa ekuhlaleni, kuzwelonke, nakwamanye amazwe.

I-AdWords yaphehlelelwa nguGoogle kwi 2000. Ngemihla yokuqala, abathengisi bahlawula uGoogle ngenyanga ukulawula amaphulo abo. Emveni kwexeshana, babenokulilawula ngokwabo eli phulo. Nangona kunjalo, inkampani yatshintsha le nkonzo kwaye yazisa i-portal yokuzenzela inkonzo kwi-intanethi. UGoogle ukwaphehlelele inkqubo yokufaneleka ye-arhente kunye ne-portal yokuzenzela inkonzo. Kwi 2005, yasungula inkonzo yolawulo lwephulo le-Jumpstart kunye nenkqubo ye-GAP yeengcali zentengiso.

Kukho iintlobo ngeentlobo zeentengiso, kuquka okubhaliweyo, umfanekiso, kunye nevidiyo. Nganye kwezi, UGoogle umisela umxholo wephepha aze abonise iintengiso ezihambelana nomxholo. Abapapashi basenokukhetha amajelo abafuna ukuvela ngawo iintengiso zikaGoogle. UGoogle unefomathi ezahlukeneyo zeentengiso, kuquka iintengiso ezibhaliweyo eziphathwayo, iividiyo ezikwiphepha, kunye nokubonisa iintengiso. NgoFebruwari 2016, UGoogle uzisusile iintengiso ezisekunene kwiAdWords. Nangona kunjalo, oku akuzange kuchaphazele uluhlu lwemveliso, Igrafu yoLwazi lukaGoogle, kunye nezinye iintlobo zeentengiso.

Indlela edumileyo yokuthengisa kwakhona ibizwa ngokuba yi-dynamic remarketing. Kubandakanya ukubonisa iintengiso kwiindwendwe zewebhusayithi zangaphambili ngokusekelwe kwindlela abaziphatha ngayo. Oku kuvumela abathengisi ukuba bakhe uluhlu lwabaphulaphuli ngokusekelwe kwiindwendwe zabo zewebhusayithi zangaphambili kwaye bakhonze iintengiso ezifanelekileyo kwaba baphulaphuli. Abasebenzisi bakaGoogle AdWords banokukhetha ukufumana uhlaziyo malunga nokukhutshwa kwemveliso entsha kunye nohlaziyo ngoLuhlu lokuThengisa kwakhona uPhando. (I-RLSA) uphawu.

Ngelixa i-AdWords iyindawo yentengiso esetyenziswa kakhulu kwi-intanethi, iseyinkqubo entsonkothileyo kumashishini amancinci. UGoogle wenze i-AdWords inkqubo yentengiso yeebhiliyoni zeedola. Ngaphandle kokuba lelona qonga lidumileyo lokuzithengisa, I-AdWords ikwaliqonga lokuqala lokuzithengisa eliphuhliswe nguGoogle. Impumelelo yayo ekufikeleleni abathengi abanokubakho yenze ukuba ibe yenye yezona nkqubo zinkulu zentengiso yehlabathi.

Iyafana nendlu yefandesi

Kukho izinto omele uzazi ngaphambi kokuba uye kwifandesi. Kwiifandesi, umbhidi ophezulu uphumelela into. Ukuba kukho ababhidi ababini, indlu yefandesi kuya kufuneka ikhethe phakathi kwazo. Umrhwebi naye uya kubhengeza ixabiso elinguvimba. Eli lixabiso into enokuthengwa ngayo, kwaye kufuneka ibe ngaphantsi kunoqikelelo lomvavanyi. Indlu yefandesi iya kunika iinkcukacha malunga nento ethengisiweyo ngokukhawuleza ukuba ifumaneke.

Inkqubo yokuthumela iyafana. Uza kutshintshela ubunini bento kwindlu yefandesi. Ukuze uthumele into yakho, indlu yefandesi iya kufuna ukufumana ixabiso layo ukuze bakwazi ukuseta ibhidi yokuqala. Ukucela uvavanyo, izindlu ezininzi zefandesi zineefom zoqhagamshelwano kwi-intanethi. Ungandwendwela indlu yefandesi ngokwakho okanye ulahle into ukuze uvavanywe. Ngexesha lefandesi, ukuba awunalo ixesha lokuba uvavanyo lwenziwe ngokobuqu, ezinye izindlu zefandesi zinokubiza umrhumo wokusilela 5 ukuya 15 ipesenti yexabiso lento.

Zintathu iindidi zeefandesi. Iifandesi zesiNgesi zezona zixhaphakileyo kuluntu lwanamhlanje. Abathathi-nxaxheba bayakhwaza ngeemali zabo zebhidi okanye bazingenise nge-elektroniki. Ifandesi iphela xa oyena mntu uthengisayo engakhuphi ibhidi yangaphambili. Umbhidi ophumeleleyo nguye oza kuphumelela iqashiso. Okuchasene, ifandesi yexabiso lokuqala etywiniweyo ifuna ukuba kwenziwe iibhidi kwiimvulophu ezitywiniweyo kunye nomntu obhidayo omnye..

Indlu yefandesi inikezela ngenkonzo epheleleyo kubo bobabini abathengisi kunye nabathengi. Umthengi uza kuzisa into kwindlu yefandesi, eya kugqiba ukuba iya kuthengiswa nini na. Indlu yefandesi iya kuthengisa into kwaye ibambe iiseshoni zokuhlolwa koluntu ngaphambi komhla wefandesi. Lwakuba lufikile usuku lwefandesi, umthengisi uya kwenza ifandesi kwaye ayithengise loo nto. Indlu yefandesi iya kuqokelela ikhomishini kumthengi kwaye intsalela idlulisele kumthengisi. Nje ukuba ifandesi iphele, indlu yefandesi iya kulungiselela ukugcinwa ngokukhuselekileyo kwempahla, kwaye isenokulungiselela uthutho lwaloo nto ukuba umthengisi unqwenela.

Inenzuzo kumashishini

Zininzi izibonelelo zokusebenzisa iGoogle AdWords kwishishini lakho. Esona siKhokelo sikaGoogle sokuSebenza sichaza indlela onokuthi uzivavanye ngayo iibhidi zakho. Ukuba unokufezekisa i-ROI efanelekileyo ngaphakathi kwebhajethi efanelekileyo, I-AdWords inokusebenza kakhulu. Iphulo elinengeniso linokuvelisa ubuncinane iidola ezimbini kwinzuzo kwidola nganye oyichithayo. Amashishini anokwandisa umkhankaso wabo we-AdWords ukwandisa umthamo wentengiso kunye nenzuzo.

Ngale nkqubo, unokujolisa abathengi abanokubakho ngeminyaka, indawo, amagama angundoqo, kunye nexesha losuku. Rhoqo, amashishini aqhuba iintengiso zawo phakathi koMvulo noLwesihlanu ukusuka 8 AM ukuya 5 PM. Ukuba ujonge ukwenza inzuzo ephezulu, ungafuna ukubizela indawo ephakathi. Ukuba inkampani yakho yenza inzuzo emva kokuchitha kuphela $50 ngenyanga, ungasoloko ulungisa iibhidi zakho ukwandisa isixa sengeniso oyenzayo.