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Ngaphambi kokuzama ukusebenzisa i-Adwords, kufuneka uphande amagama akho angundoqo. Ukwengeza, kufuneka wazi indlela yokukhetha uhlobo lomdlalo, ebhekisa kwindlela iGoogle ihambelana ngokusondeleyo negama lakho elingundoqo kunye noko abantu bakukhangelayo. Iindidi ezahlukeneyo zomdlalo zibandakanya ngqo, ibinzana, kwaye banzi. Ufuna ukukhetha olona hlobo lomdlalo oluchanekileyo, kwaye ibanzi lolona hlobo lomdlalo luncinci. Ukuba awuqinisekanga ukuba loluphi uhlobo lokukhetha, cinga ngokuskena iwebhusayithi yakho kwaye ukhethe eyona indibaniselwano isekwe kumxholo wayo.
Indlela efanelekileyo yokwenza uninzi lwephulo lakho le-AdWords kukuqhuba uphando lwegama elingundoqo. Ungasebenzisa isixhobo segama elingundoqo leGoogle lasimahla, isicwangcisi segama elingundoqo, okanye esinye isixhobo sophando segama elingundoqo elihlawulelwayo. Kuyo nayiphi na imeko, uphando lwakho kufuneka lugxininise kwimiqathango enethuba eliphezulu lokumisa kukhangelo lukaGoogle. Umthengi persona yiprofayili yomthengi ofanelekileyo. Inika iinkcukacha ngeempawu zabo, usukelo, imingeni, iimpembelelo, kunye nemikhwa yokuthenga. Ukusebenzisa olu lwazi, ungakhetha awona magama afanelekileyo ephulo lakho leAdWords. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo njenge-Alexa ukuze ufumane ulwazi malunga nabakhuphisana kunye namagama angundoqo ahlawulwe.
Xa sele unoluhlu lwamagama angundoqo, ungalucoca uluhlu lwakho ukuze ufumane ezo ziya kuvelisa eyona ngeniso iphezulu. Igama elingundoqo lembewu libinzana elidumileyo elichaza imveliso okanye inkonzo. Umzekelo, “iitshokolethi” inokuba ligama elingundoqo lembewu. Emva koko, usebenzisa isixhobo sokukhetha igama elingundoqo njengeSixhobo segama elingundoqo leGoogle, Yandisa ukhangelo lwakho ukuya kweminye imiqathango enxulumeneyo. Unokusebenzisa indibaniselwano yamagama anxulumeneyo ukucokisa ngakumbi isicwangciso sakho.
Kubalulekile ukwenza uphando lwakho lwegama elingundoqo kumanqanaba okuqala ephulo lakho. Ukwenza njalo kuya kuqinisekisa ukuba ibhajethi yakho ifanelekile kwaye iphulo lakho linethuba elihle lokuphumelela. Ngaphandle kokumisela inani lokucofa okufunekayo ukwenza isixa esithile sengeniso, uphando lwegama elingundoqo luqinisekisa ukuba ujolise kumagama angundoqo afanelekileyo kwiphulo lakho. Khumbula, ixabiso eliqhelekileyo ngokuchofoza liyakwazi ukuhluka ngokuphawulekayo ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.
Nje ukuba uchonge amagama angundoqo afanelekileyo, ukulungele ukufumanisa ukuba yintoni eyenziwa ngabakhuphisana kwiiwebhusayithi zabo. I-SEO ibandakanya imiba eyahlukeneyo yokuthengisa idijithali, ezifana nokukhankanywa kwimidiya yoluntu kunye ne-traffic yamagama athile angundoqo. I-SOV yophawu kunye nokuma ngokubanzi kwimarike kuya kukunceda uqonde indlela yokwandisa kunye nokubamba abasebenzisi bakho.. Ukongeza kuphando lwamagama angundoqo, unokuthelekisa nabo bakhuphisana nabo’ iisayithi zophando lwegama elingundoqo lezinto eziphilayo.
Ukubhida kwiGoogle Adwords yinkqubo yokuhlawula iGoogle kwitrafikhi efikelela kwiwebhusayithi yakho. Unokukhetha phakathi kweendlela ezahlukeneyo zokubhida. Ixabiso-ngonqakrazo lwebhidi yeyona idumileyo. Kule ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho. Nangona kunjalo, Ibhidi yeCPC ikwayindlela yokukhetha. Ngokubhida ngale ndlela, uhlawula kuphela xa umntu ecofa intengiso yakho.
Nangona kunokwenzeka ukuthenga isikhangiso kwaye ubone indlela esenza ngayo, kusabalulekile ukuyijonga. Ukuba ufuna ukubona eyona mali iphezulu yokuguqulwa kwaye uyiguqulele kwintengiso, kufuneka uqiniseke ukuba iintengiso zakho zijoliswe kubantu abanomdla kwizinto onokuzinikezela. Ukhuphiswano lunzima kwaye ungasebenzisa olu lwazi ukwenza iphulo elisebenzayo ngakumbi. Unokuhlala ufunda kubo njengoko usenza iphulo lakho lokufumana eyona ROI iphezulu.
Amanqaku omgangatho yenye metric ekufuneka iqwalaselwe. Amanqaku asemgangathweni ngumlinganiselo wokuba intengiso yakho ifaneleka kangakanani na kwimibuzo yokukhangela. Ukuba nenqaku lomgangatho ophezulu kuya kunceda isikhundla sakho sentengiso, ngoko musa ukoyika ukuyiphucula! Ngokwandisa ixabiso lakho, unokunyusa umgangatho wenqaku lentengiso yakho. Kufuneka ujonge ukufumana ubuncinci amanqaku asemgangathweni 6.
Kubalulekile ukukhumbula ukuba i-platform ye-Adwords yeGoogle inokuba yinto eninzi ngamanye amaxesha. Ukukunceda uqonde yonke inkqubo, yaphule ibe ngamacandelo amancinci. Iqela ngalinye leentengiso lelomkhankaso, kulapho ungalawula khona ibhajethi yakho yemihla ngemihla kunye nebhajethi epheleleyo. Amaphulo angundoqo wephulo lakho kwaye kufuneka ibe yingqwalasela yakho ephambili. Kodwa ungalibali ukuba iphulo lakho linokuqulatha amaqela eentengiso ezininzi.
Adwords’ Inqaku loMgangatho ngumlinganiselo wendlela iintengiso zakho ezihambelana ngayo nomxholo wesayithi yakho. Iyakuthintela ekuboniseni iintengiso ezingabalulekanga. Le metric inokuba nzima ukuyiqonda kwaye uphucule ngokwakho. Inokufumaneka kuphela ngeNgxelo yokuSebenza kwamagama angundoqo we-Adwords. Awunakuyisebenzisa kwezinye iinkqubo ze-ad-serving ezifana neDashThis. Uluhlu olungezantsi zezona ndlela zokuphucula umgangatho wakho wamanqaku.
I-CTR intsonkothe ngakumbi kunokuba inokuvela. Ithatha ingqalelo idatha yembali kunye nokukhuphisana kwangoku kwegama elingundoqo. Nokuba igama elingundoqo line-CTR ephantsi, isenokufumana amanqaku aphezulu. UGoogle uya kukwazisa kwangaphambili ukuba ungalindela ukufumana malini intengiso yakho xa iqala ukusebenza. Lungisa isicatshulwa sakho sentengiso ngokufanelekileyo. Unokuphucula iNqaku lakho loMgangatho ngokuphucula la macandelo mathathu.
Ireyithi yokucofa yenye into ebalulekileyo. Ukuba intengiso yakho ifumana ucofa kahlanu, iya kuba nenqaku lomgangatho we 0.5%. Ukufumana iziphumo ezininzi zokukhangela akuncedi ukuba akukho mntu ucofa kuzo. Esi salathisi sisetyenziselwa ukumisela ukufaneleka kweentengiso zakho. Ukuba iintengiso zakho azifumani ucofa ngokwaneleyo, Amanqaku akho oMgangatho anokuba ngaphantsi kunokhuphiswano. Nangona kunjalo, ayithethi ukuba kufuneka uyeke ukusebenzisa iintengiso zakho ukuba iNqaku lakho loMgangatho liphantsi.
Ukongeza kwinqanaba eliphezulu lokucofa, iintengiso zakho kufuneka zihambelane namagama angundoqo ekujoliswe kuwo. Umphathi wentengiso olungileyo uyazi ukuba ubunzulu kangakanani namaqela amagama angundoqo. Zininzi izinto ezenza amanqaku asemgangathweni, nokusebenza ekuziphuculeni kunokuba yingenelo ekuhambeni kwexesha. Ekugqibeleni, inokuphucula indawo yakho, kunye neendleko zakho ngokucofa. Nangona kunjalo, oku akunakufezekiswa ngobusuku, kodwa ngomsebenzi othile, kunokwenza umahluko omkhulu ekuhambeni kwexesha.
Unokuzibuza ukuba ubala njani i-ROI yakho ngeNdleko ngokuchofoza kwi-Adwords. Ukusebenzisa i-benchmarks kumashishini ahlukeneyo kunokukunceda ukuba usete ibhajethi yakho yokuthengisa kwaye ubeke iinjongo. Nazi ezinye iibenchmarks kushishino lweReal Estate. Ngokweebenchmarks zoshishino lwe-AdWords, I-CPC yolu shishino 1.91% kwinethiwekhi yokukhangela kunye 0.24% kwinethiwekhi yokubonisa. Ukuba uceba ukusebenzisa iGoogle AdWords kwiwebhusayithi yakho okanye ishishini, gcina ezi benchmarks engqondweni.
Amaxabiso e-CPC adla ngokubizwa ngokuba yi-pay-per-click (PPC) amaxabiso. Iintengiso ezivela kwiziphumo eziphezulu ze-injini yokukhangela zikaGoogle zinokuxabisa kancinci 81 iisenti ngokucofa. Oku kunokuba ngumgangatho wegolide wentengiso xa kuziwa kwiipani zokuqhotsa. Iphezulu iPPC yakho, iphezulu imbuyekezo yakho kutyalo-mali iya kuba. Nangona kunjalo, Uhlahlo lwabiwo-mali lwakho lwe-PPC luya kwahluka ngokuxhomekeke kwimini, ukhuphiswano lwamagama angundoqo, kunye nomgangatho wamanqaku.
I-avareji yeendleko ngokuchofoza kwi-Adwords iyahluka ngoshishino, uhlobo lweshishini, kunye nemveliso. Ixabiso eliphezulu ngokuchofoza kwiinkonzo zabathengi, iinkonzo zomthetho, kunye ne-eCommerce. Ixabiso eliphantsi ngokuchofoza kuhambo kunye nokwamkela iindwendwe. Ixabiso ngonqakrazo lwegama elithile elingundoqo lixhomekeke kwisixa sebhidi, umgangatho womgangatho, kunye nokhuphiswano lwamaxabiso. Ixabiso lokucofa ngokucofa ngalinye lingaguquguquka ngokuxhomekeke kubantu okhuphisana nabo’ iibhidi kunye nenqanaba lentengiso yakho.
Ukunciphisa iindleko ngokucofa, ungakhetha ukwenza iibhidi zakho ngesandla okanye ngokuzenzekelayo. Emva koko, UGoogle uya kukhetha eyona bhidi ifanelekileyo ngokwebhajethi yakho. Ungakwazi nokuseta ibhajethi yemihla ngemihla yephulo lakho, kwaye emva koko uyeke okunye ukuya kwi-AdWords. Unokwenza iakhawunti yakho ngokuyila kunye nokugcina ulwakhiwo olufanelekileyo, kunye nokwenza uphicotho rhoqo ukuze kubanjwe naziphi na iimpazamo. Ngoko, uyibala njani iCPC yakho?
Ukuba ne-pixel yokuguqula umkhondo we-Adwords yinxalenye ebalulekileyo yesicwangciso sakho sokuthengisa kwi-intanethi. Le khowudi ikuvumela ukuba ubone ukuba zingaphi iindwendwe eziguqula ngokwenene kwiwebhusayithi yakho. Emva koko ungasebenzisa le datha ukwenza iintengiso zexesha elizayo kunye nokwandisa ukusebenza kwendawo yakho yonke. Ukuseta umkhondo woguqulo kwiwebhusayithi yakho, yenza ngokulula ipixel yokuguqula umkhondo kwiwebhusayithi kwaye uyisebenzise ukulandelela iindwendwe’ umsebenzi. Ungajonga idatha kumanqanaba amaninzi, kuquka iPhulo, Iqela leentengiso, Intengiso, kunye negama elingundoqo. Unokude ubhide kumagama angundoqo asekelwe ekusebenzeni kwawo ekuguquleni.
Ukuseta i-AdWords yokuguqula umkhondo kulula: ufaka ngokulula i-ID yoGuqulo, Ileyibhile yoguqulo, kunye neXabiso loGuqulo. Unokukhetha kwakhona i “Umlilo Uvuliwe” umhla wokutshisa ikhowudi yokulandela. Unokukhetha umhla kwiphepha elithile, njenge “Enkosi” iphepha, ukuqinisekisa ukuba ikhowudi iyavutha ngomhla ofunekayo. Umhla woMlilo kufuneka ube kwiintsuku ezimbalwa ngaphambi komhla onqwenela ukuwubamba idatha yokuguqulwa.
Ukusebenzisa i-AdWords ngaphandle kokulandela umkhondo kufana nokuthoba imali emseleni. Yinkcitha xesha kunye nemali ukuqhubeka uqhuba iintengiso ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandela umkhondo.. Idatha yokwenyani iya kuqala ukubonakala xa unekhowudi yokulandelela endaweni. Ngoko ke zeziphi iimpazamo eziqhelekileyo zokulandelela ukuguqulwa? Nazi ezinye izizathu eziqhelekileyo:
Ukusebenzisa i-AdWords yokuguqula umkhondo yindlela entle yokubona ukuba zingaphi iindwendwe eziguqulayo kwindawo yakho. Ukulandelela uguqulo lwe-AdWords yinxalenye ebaluleke kakhulu yokuthengisa kwi-intanethi kumashishini amancinci, njengoko uhlawula unqakrazo ngalunye. Ukwazi ukuba zingaphi iindwendwe eziguqulela kwiintengiso kuya kukunceda uqonde ukuba inkcitho yakho yentengiso ivelisa ingeniso okanye hayi. Okukhona ulazi izinga lakho lokuguqulwa, izigqibo ezingcono onokuzenza. Ngoko, qala ukusebenzisa i-AdWords yokuguqula umkhondo namhlanje.
