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IiAdwords zikaGoogle yinkqubo ehambelana nomxholo wentengiso kunye namaphepha ompapashi ukunyusa itrafikhi. Ikwanceda abathengisi ngokubona ukucofa ubuqhophololo kunye nokwabelana ngengeniso kunye nomshicileli. Abapapashi banezibonelelo ezininzi ezinxulumene ne-Adwords. Ezi ziquka: Iindleko ngokucofa, umgangatho womgangatho, kunye nokubhaqwa kobuqhophololo. I-Adwords sisixhobo esisebenzayo sokwenza imali kunye nokuphucula ukugcwala kwewebhusayithi. Ikwasimahla ukuba abavakalisi bayisebenzise kwaye iyafumaneka kuye nabani na ongathanda ukuqala ishishini kwi-Intanethi.
Iindleko ngokuchofoza kwi-Adwords yinxalenye ebalulekileyo yokuthengisa kwi-intanethi, kodwa kufuneka uhlawule malini? Inethiwekhi ye-Adwords kaGoogle inamakhulu amawaka amagama angundoqo akhoyo ukuze abhide. Nangona ii-CPCs ziphantsi ngokubanzi $1, ukucofa kungaxabisa ngaphezulu, ngakumbi kwiimarike ezikhuphisana kakhulu. Nangona kunjalo, kubalulekile ukuqwalasela i-ROI xa ucwangcisa iphulo. Apha ngezantsi kukucazululwa kweeCPCs ngoshishino.
Iindleko zokuhlawula-ngokuchofoza kuxhomekeke kwindlela iintengiso zakho ezihambelana ngayo nemigaqo yokukhangela yabathengi bakho. Kukho iindlela ezininzi zokuqinisekisa ukuba iintengiso zakho zihambelana nabathengi bakho’ imibuzo. Enye indlela kukusebenzisa amagama angundoqo angalunganga, ngamagama lawo avakala ngokufanayo nalawo ufuna avele, kodwa zinentsingiselo eyahlukileyo. Kuya kufuneka ukuphephe ukusebenzisa amagama angundoqo angalunganga ngaphandle kokuba abaluleke kakhulu kwishishini lakho. Ezi ndlela azisebenzi nje kuphela kodwa zinokunyusa iindleko zakho ngokuchofoza.
Iimetriki zeCPC zahlulwe zaba ziindidi ezintathu – umndilili, ubuninzi, kunye nencwadana. Ubuninzi be-CPC sisixa ocinga ukuba ukucofa kufanelekile. Kodwa hlala ukhumbula ukuba kubalulekile ukuseta iCPC ephezulu esezantsi xa uthelekisa ixabiso ngonqakrazo ngalunye kwisixa obuya kusenza kolu nqakrazo.. UGoogle ucebisa ukuba usete ubuninzi beCPC yakho $1. Iindleko ngokucofa ngokucofa ibhidi ibandakanya ukuseta ubuninzi beCPC ngesandla.
Inqaku loMgangatho wephulo lakho le-Adwords lichongwa zizinto ezimbalwa. Umlinganiselo olindelekileyo wokucofa (CTR), ukufaneleka kwentengiso, kunye namava ephepha lokufika zonke zidlala indima. Uya kubona ukuba kwanamagama angundoqo afanayo kumaqela ahlukeneyo eentengiso aya kuba namanqaku oMgangatho ahlukeneyo. Le miba ixhomekeke kuyilo lwentengiso, amaphepha okumisa, kunye nokujoliswa kwabantu. Xa intengiso yakho idlala, iNqaku loMgangatho lihlengahlengisa ngokufanelekileyo. UGoogle unika amanqaku amathathu ahlukeneyo asemgangathweni kumaphulo ahlukeneyo: “Phantsi”, “Phakathi”, kunye 'Phezulu.”
Ngelixa akukho nto ifana nenqaku eligqibeleleyo, zininzi izinto onokuzenza ukuphucula inqaku lakho le-QA. Enye yezi zinto kukutshintsha iphepha lakho lokufika. Qinisekisa ukuba ihambelana nemikhankaso yakho ye-Adwords kunye namagama angundoqo. Njengokuba, ukuba uthengisa iipeni eziluhlaza, kufuneka udale iqela lentengiso enelo gama lingundoqo. Iphepha lakho lokufika kufuneka linikeze isixa esifanelekileyo solwazi. Umxholo wephepha lakho lokufika ubaluleke ngokulinganayo njengeqela leentengiso.
Inqaku lomgangatho wentengiso yakho liya kuchaphazela ukuma kwayo kwiSERP kunye neendleko zayo. Ukuba unentengiso ebonisa umgangatho ophezulu, iya kubekwa phezulu kweSERP. Oku kuthetha ukuba iindwendwe ezinokubakho kunye noguqulo lwentengiso yakho. Nangona kunjalo, Ukuphucula iNqaku lakho loMgangatho ayingomzamo wexesha elinye. Inyaniso, kuya kuthatha ixesha ukubona iziphumo.
Ukwenza uninzi lweAdWords, kufuneka uqhube uphando olunzulu lwegama elingundoqo. Ngelixa kufuneka ugxininise kumagama angundoqo athandwayo, Kuya kufuneka uqwalasele i-niche kunye namagama angundoqo angakhuphisaniyo. Isinyathelo sokuqala kuphando lwegama elingundoqo kukuchonga ukuba yeyiphi amagama angundoqo aya kunika iziphumo ezilungileyo. Sebenzisa izixhobo eziza kukunika ingcamango yokhuphiswano lwegama elingundoqo ofuna ukujolisa kulo. Isicwangcisi segama elingundoqo likaGoogle sisixhobo esiluncedo sophando lwegama elingundoqo, kwaye isimahla.
Xa ukhangela igama elingundoqo elichanekileyo, kufuneka uqwalasele injongo yomsebenzisi. Injongo yeeNtengiso zikaGoogle kukutsala abathengi abazijonga ngenkuthalo izisombululo zengxaki. Nangona kunjalo, akufanele ulibale ukuba abantu abangasebenzisi iinjini zokukhangela banokukhangela kwaye bajonge imveliso okanye inkonzo. Ngalo ndlela, awuyi kuchitha ixesha lakho kubantu abangenamdla kwizinto onokuzinikezela.
Nje ukuba ucuthe amagama aphambili aza kutsala uninzi lwetrafikhi kwiwebhusayithi yakho, lixesha lokwenza uphando lwegama elingundoqo. Oku kubalulekile kwiphulo eliyimpumelelo le-AdWords. Uphando lwegama elingundoqo lukunceda ukuba ubone ukuba yimalini okufuneka uyichithe ngokuchofoza ngakunye. Gcina ukhumbule ukuba i-avareji yeendleko ngokucofa ihluka kakhulu ngokuxhomekeke kwishishini kunye negama elingundoqo. Ukuba awuyazi ukuba yimalini yokuchitha kumagama angundoqo, unokufuna ukucinga ngokunikezela umsebenzi kwingcali.
Ngokungafaniyo neentengiso zemveli zikaGoogle, I-Adwords Express ifuna kuphela intengiso enye kwiphulo ngalinye. Ikwakuvumela ukuba wenze imikhankaso emininzi. Unokuqalisa nge-Adwords Express ngokuzalisa amanyathelo ambalwa alula. Yenza intengiso yakho yokubhaliweyo kunye nohlahlo lwabiwo-mali, kunye neGoogle iya kudala uluhlu lwamagama angundoqo afanelekileyo kunye neewebhusayithi ezinxulumene nazo. Unokukhetha ifomathi yentengiso ifanele ishishini lakho. Ukwandisa indawo yakho yentengiso, zama ukusebenzisa igama elingundoqo lokwahluka kwebinzana.
Enye inzuzo ephambili ye-Adwords Express kukuseta kwayo ngexabiso eliphantsi. Ngokungafaniyo namaphulo e-Adwords apheleleyo, ayifuni kutyalomali lokuqala. Unokwenza umkhankaso ngaphakathi kwemizuzu kwaye uqalise ukuyivavanya kwangoko. Ngoncedo lwe-analytics eyakhelwe-ngaphakathi, uya kukwazi ukubona iziphumo zomkhankaso wakho wentengiso, kwaye ubone ukuba ngawaphi amagama angundoqo asebenza kakuhle. Kuxhomekeke kwiinjongo zakho, unganqwenela ukwenza ngaphezulu kwephulo elinye.
Enye i-drawback enkulu ye-Adwords Express kukuba ayenzelwanga abaqalayo. Ifaneleke ngakumbi kumashishini amancinci kunye nemibutho enohlahlo lwabiwo-mali olulinganiselwe. Esi sixhobo sinokunceda imibutho enezibonelelo ezincinci zabasebenzi. Nangona kunjalo, amashishini amancinci kufuneka aqhube ngobunono kwaye acinge ngokuqesha iarhente yePPC okanye umcebisi wePPC ukuba ancedise kweli phulo. Awudingi ukuba yingcali kwi-PPC ukuze uvune izibonelelo zesi sixhobo.
Ukubuyisela kwakhona nge-Adwords yindlela efanelekileyo yokufikelela kubaphulaphuli ekujoliswe kubo kwiwebhusayithi yakho. Itekhnoloji esemva kokuphinda ithagethi isebenza ngokusebenzisa iikuki zomsebenzisi omtsha, ezizifayile ezincinci ezigcinwe kwisikhangeli kwaye ziqulathe ulwazi olufana nezinto ozikhethayo. Xa umntu etyelela iwebhusayithi yakho kwakhona, ukubuyisela iintengiso ziyakongeza ulwazi lwabo olungaziwa kwisiseko sedatha sikaGoogle kwaye ulumkise ukuba ubonise iintengiso zabo. Nantsi indlela onokuthi usete ngayo iintengiso eziphinda zijonge:
Ukubuyisela iintengiso kufuneka zihambelane nomxholo kwiwebhusayithi yakho, kunokuba jikelele, imiyalezo eqhelekileyo. Kufuneka bakhokele abathengi abalindelekileyo kwiphepha lemveliso elungiselelwe loo mveliso. Kubalulekile ukwenza uluhlu oluphinda lujolise kubathengi abashiye iibhasikithi zabo zokuthenga okanye bachithe ixesha bekhangela iimveliso zakho.. Le ndlela, ungalungisa iintengiso zakho ukufikelela kubathengi abanokuthi bathenge imveliso yakho. Ukongeza ekusebenziseni isici sokubuyisela kwakhona, unokwenza uluhlu lwakho lokuthengisa kwakhona kwaye ujolise kubantu ngokusekelwe kwizinto abazithengileyo zangaphambili.
Iiphulo zentengiso zeAdwords zikaGoogle zinokuqalwa kusetyenziswa iakhawunti yakho ekhoyo, kwaye ungakhetha ukuphinda ujonge abaphulaphuli abafanayo kwiNethiwekhi yokuBonisa kaGoogle, YouTube, kunye neeapps ze-Android. UGoogle usebenzisa iCPM (Iindleko Ngewaka leMibonakaliso) kunye neCPC (Iindleko Ngokuchofoza) iimodeli zamaxabiso, kwaye unokukhetha phakathi kweendleko-nge-acquisition (CPA) imodeli okanye iCPA (Iindleko ngesenzo ngasinye).
I-CPC (ixabiso ngoguqulo ngalunye) ye-Adwords ngumlinganiselo wemali oyihlawulayo kwinguquko nganye. Imele iindleko zokuthengisa imveliso okanye inkonzo kumthengi. Njengomzekelo, umnini wehotele unokusebenzisa iintengiso zikaGoogle ukonyusa inani lokubhukisha ehotele. Ukuguqulwa kuxa umtyeleli egqibezela isenzo esithile esifana nokubhalisa i-akhawunti, ukuthenga imveliso, okanye ukubukela ividiyo. Ixabiso lokuguqulwa ngalunye libalulekile kuba limele impumelelo yentengiso, ngelixa iCPC ilixabiso lentengiso.
Ngaphandle kweCPC, umnini wewebhusayithi unokumisela imigaqo ethile yokuguqula iintengiso zabo. Eyona metric iqhelekileyo yokuguqulwa kukuthengwa okwenziwe ngewebhusayithi, kodwa abathengisi be-e-commerce banokusebenzisa ifom yoqhagamshelwano ukulinganisa intengiso. Ukuba iwebhusayithi iqulethe inqwelo yokuthenga, intengo iya kuthathwa njengoguqulo, ngelixa iqonga lesizukulwana esikhokelayo linokuqwalasela ukugcwaliswa kwefomu yoqhagamshelwano njengenguquko. Nokuba yeyiphi na injongo yephulo lakho, ixabiso kwimodeli nganye yokuguqulwa lutyalo-mali oluvakalayo kwi-AdWords.
Iindleko zokuguqulwa ziphezulu kuneCPC ngokucofa, kwaye ihlala ifikelela $150 okanye ngaphezulu kwinguquko. Iindleko zokuguqulwa ziya kuhluka ngokuxhomekeke kwimveliso okanye inkonzo ethengiswayo kunye nezinga elisondeleyo lomthengisi. Iindleko ngokuguqulwa ngalunye nazo zibalulekile kuba ziya kumisela i-ROI yohlahlo lwabiwo-mali lwakho lwentengiso. Ukuba ufuna ukwazi ngakumbi malunga nokuba yimalini ekufuneka uyihlawule kwi-AdWords, qala ngokuqikelela umlinganiselo weyure wegqwetha lakho.
