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Ukuba ufuna ukwenza imali eninzi kwi-intanethi ngeGoogle Adwords, kukho izinto ezisisiseko ekufuneka uzazi. Olu luphando lwamagama angundoqo, Iqela lentengiso ekujoliswe kulo, Iindleko ngokucofa, kunye nobukrelekrele boKhuphisana. Kweli nqaku, Ndiza kucacisa nganye kwezi ngamafutshane. Nokuba umtsha kwi-AdWords okanye kudala uyisebenzisa, kukho ezinye izinto omele uzazi ukuze uqalise.
Mhlawumbi uvile malunga nezixhobo zegama elingundoqo ngaphambili, kodwa zithini kanye kanye? Kufuphi, ziseti yezixhobo zokufumana amagama angundoqo amatsha kunye nokumisela ukuba yeyiphi enokubhida kuyo. Izixhobo zamagama angundoqo ziyinxalenye ebalulekileyo yenkqubo yentengiso ye-AdWords, njengoko zikuvumela ukuba ucokise uphendlo lwakho kwaye uchonge amagama angundoqo amatsha. Nokuba sesiphi isixhobo osisebenzisayo, isitshixo kwintengiso ye-AdWords eyimpumelelo kukuqinisekisa ukuphinda ujonge le misebenzi rhoqo.
Isinyathelo sokuqala kuphando lwegama elingundoqo kukuqonda i-niche yakho kunye nemibuzo abantu abayibuzayo. Kubalulekile ukubamba ingqalelo yabaphulaphuli bakho ngokuchonga iimfuno zabo. Ngethamsanqa, kukho isixhobo sokukunceda wenze loo nto kanye: Isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo sikuvumela ukuba ukhangele amakhulu amagama angundoqo ahlukeneyo kwaye ufumane lawo anemiqulu ephezulu yokukhangela. Nje ukuba ucuthe uluhlu lwakho lwamagama angundoqo, ungaqala ukwenza izithuba ezintsha ezikufutshane nabo.
Isinyathelo esilandelayo kuphando lwegama elingundoqo lukhuphiswano. Uya kufuna ukukhetha amagama angundoqo angakhuphisani kakhulu, kodwa azikho generic kakhulu. I-niche yakho kufuneka izaliswe ngabantu abafuna amabinzana athile. Qinisekisa ukuthelekisa indawo okhuphisana nayo kunye nomxholo ukuze ufumane oko kusebenza kakuhle. Kubalulekile ukukhumbula ukuba abaphulaphuli bakho bakhangela imveliso okanye inkonzo yakho. Igama elingundoqo esele lidumile kwindawo enye liya kuba nomthamo ophezulu wokukhangela ukuba ufanelekile kwishishini lakho.
Nje ukuba unciphise uluhlu lwamagama angundoqo, unokugxila kwezona zifanelekileyo kwi-niche yakho. Kubalulekile ukukhetha amagama ambalwa kunye namabinzana anengeniso ephezulu kwimveliso okanye inkonzo yakho. Khumbula, udinga kuphela ezintathu okanye ezintlanu ukuze ube nephulo eliyimpumelelo. Okukhona kuthe ngqo amagama angundoqo, aphezulu amathuba akho okuphumelela kunye nenzuzo. Kubalulekile ukuqonda ukuba ngawaphi amagama angundoqo akhangelwa kakhulu ngabathengi kunye nokuba yeyiphi engekhoyo.
Isinyathelo esilandelayo kuphando lwegama elingundoqo kukwenza umxholo ojikeleze amagama akho angundoqo akhethiweyo. Ukusebenzisa amagama angundoqo omsila omude kuya kwandisa i-traffic efanelekileyo kunye namazinga okuguqulwa. Njengoko usenza oku, ulinge ngeentlobo ezahlukeneyo zomxholo. Ungasebenzisa igama elingundoqo elifanayo kumanqaku ahlukeneyo okanye kumaphepha ahlukeneyo okumisa. Le ndlela, uya kuba nakho ukufumanisa ukuba yeyiphi indibaniselwano yamagama angundoqo kunye nomxholo osebenza kakuhle kwishishini lakho. Abaphulaphuli ojolise kubo baya kukwazi ukukufumana ngomxholo onomtsalane kolu phendlo lukhethekileyo.
Ukuba ulungele ukuqalisa ukwenza iintengiso ezijolise kakhulu kwiwebhusayithi yakho, cinga ngokuseka amaqela eentengiso. Amaqela entengiso ngamaqela amagama angundoqo, isicatshulwa sentengiso, kunye namaphepha okumisa athe ngqo kwi-niche yakho kunye nabaphulaphuli. UGoogle unika ingqwalasela eyodwa kumaqela eentengiso xa ethatha isigqibo sokubeka iintengiso zakho. Unokukhetha kwakhona kwiilwimi ezahlukeneyo, oko kuthetha ukuba uya kuba nakho ukujolisa abathengi abanokubakho kwihlabathi liphela.
Ngelixa uqwalaselo aluyi kucutha ujoliso lwephulo lakho, ungazama iindlela ezahlukeneyo kumaqela entengiso. Umzekelo, ukuba unevenkile yebhayisekile, unokucinga ngokukhetha zombini izini kunye nabaphulaphuli abahambelanayo “abathanda ibhayisekile” kwiqela lakho lentengiso. Unokufuna nokuvavanya ukuba ngaba abaphulaphuli bakho abajolise kubo banomdla kwiimpahla ezisebenzayo, kwaye ukuba zikho, ungabakhuphela ngaphandle kwiqela leentengiso.
Ukongeza ekujoliseni kweqela le-ad, ungaphinda uhlengahlengise iibhidi zakho ngendawo. Ungangenisa uluhlu lwe-geo kuPhendlo njengetshaneli. Ukuhlela amagama angundoqo amaninzi kwiphulo elinye, ungasebenzisa ukhetho oluninzi lokuhlela. Ukuba awunalo uhlahlo lwabiwo-mali lwemihla ngemihla, Ungahlela kwakhona amagama angundoqo amaninzi ngexesha elinye. Khumbula nje ukugcina engqondweni ukuba eli nqaku lifumaneka kuphela kwimikhankaso engenabhajethi yemihla ngemihla.
Eyona ndlela yokuvavanya ikopi yentengiso kukuqala ngotshintsho olukhulu. Sukuqala ngokuvavanya igama elingundoqo elinye kwiqela leentengiso. Kufuneka uvavanye ubuncinci besithathu ukuya kwezine iinguqulelo zeekopi ezahlukeneyo zentengiso ukuze ufumanise ukuba yeyiphi esebenza ngcono kubaphulaphuli bakho. Oku kuya kongela ixesha kunye nemali ekuhambeni kwexesha. Kuya kukunceda ukuba umisele eyona USP isebenzayo kwaye ubizele esenzweni. Le yinxalenye ephambili yesicwangciso sePPC.
Xa usenza amaqela eentengiso, khumbula ukuba amagama angundoqo ngaphakathi kweqela leentengiso anokuba nentsingiselo efanayo. Ukukhethwa kwamagama angundoqo ngaphakathi kweqela lentengiso kuya kugqiba ukuba intengiso ibonisiwe okanye hayi. Ngethamsanqa, I-Google AdWords isebenzisa iseti yezinto ezikhethwayo xa kuziwa ekukhetheni amagama angundoqo efandesi. Ukukunceda wenze ngcono amaqela akho eentengiso, Nali uxwebhu oluvela kuGoogle oluchaza indlela yokusebenzisa amagama angundoqo afanayo kunye adluleleneyo kwiiakhawunti zentengiso zikaGoogle. Nokuba yeyiphi na indlela ekhangeleka ngayo, igama elinye kuphela elingundoqo elinokuqalisa intengiso kwiakhawunti yakho.
Nokuba ungumntu omtsha okanye igqala elinamava, uya kufuna ukwazi ukuba ulindele ntoni kwiiNdleko ngokucofa ngeAdwords. Uya kufumanisa ukuba iindleko zinokusuka naphi na $1 ukuya $4 kuxhomekeke kushishino, kwaye i-avareji yeendleko ngokucofa ngokuqhelekileyo phakathi $1 kwaye $2. Ngelixa oku kunokubonakala ngathi sisixa esikhulu, Kuyaphawuleka ukuba i-CPC ephezulu ayiguquleli kwi-ROI ephantsi. Iindaba ezimnandi kukuba kukho iindlela zokuphucula iCPC yakho kwaye ugcine iindleko zijonge.
Ukufumana uluvo oluphangaleleyo lokuba yimalini unqakrazo ngalunye oluya kuxabisa, sinokuthelekisa iireyithi zeCPC ezivela kumazwe ahlukeneyo. Umzekelo, eUnited States, Amaxabiso eCPC yeeNtengiso zikaFacebook malunga $1.1 ngonqakrazo ngalunye, ngelixa abo baseJapan naseCanada behlawula ukuya $1.6 ngonqakrazo ngalunye. E-Indonesia, Brazil, kunye neSpeyin, iCPC yeeNtengiso zikaFacebook $0.19 ngonqakrazo ngalunye. La maxabiso angaphantsi kumndilili wesizwe.
Iphulo le-ad eliyimpumelelo liya kuqinisekisa i-ROI ephezulu kwixabiso elincinci lemali esetyenzisiweyo. Ibhidi ephantsi ayizukuguqulwa, kwaye ibhidi ephezulu ayiyi kuqhuba ukuthengisa. Iindleko zokucofa ngokucofa kwiphulo zinokuhluka kwimihla ngemihla, kuxhomekeke kukhuphiswano lwamagama angundoqo athile. Kwiimeko ezininzi, abathengisi bahlawula kuphela ngokwaneleyo ukuba bagqobhoze kwimigangatho ye-Ad Rank kwaye babethe i-Ad Rank yokhuphisana nabo ngaphantsi kwabo.
Unokuphucula i-ROI yamajelo akho okuthengisa, kuquka Iindleko ngokuchofoza kwi-Adwords. Tyala imali kwiitshaneli zokuthengisa ezinokwehla njenge-imeyile, Imidiya yokuncokola, kunye nokubuyisela iintengiso. Ukusebenza ngeNdleko yokuFumana uMthengi (I-CAC) ikunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho, phucula ishishini lakho, kwaye ukhulise i-ROI yakho. Ezi zintathu iindlela eziqhelekileyo zokuphucula Iindleko ngokuchofoza kwi-Adwords. Indlela elungileyo yokuqala kukusebenzisa ezi zixhobo kwaye ubone ukuba zingakwenzela ntoni na.
Indlela efanelekileyo yokunciphisa iindleko zakho ngokuchofoza kwi-Adwords kukuqinisekisa ukuba amanqaku akho asemgangathweni aphezulu ngokwaneleyo ukukhuphisana nowona mthengi uphezulu.. Ungabhida ukuya kuthi ga kabini ixabiso lomthengisi olandelayo, kodwa kufuneka ugcine engqondweni ukuba uGoogle uya kubiza isixa semali oyihlawulayo njengeyona ndleko ngokucofa. Kwakhona kubalulekile ukukhumbula ukuba kukho izinto ezininzi ezinokuchaphazela ixabiso lokucofa kwiintengiso zakho, kuquka inqaku lomgangatho wewebhusayithi yakho.
Xa uzama ukwenza umkhankaso wentengiso oyimpumelelo, ubukrelekrele bokukhuphisana bubalulekile. Oku kubalulekile xa kuziwa ekufumaniseni ukuba baphi abo bakhuphisana nabo, kunye nento abayenzayo. Isixhobo sobukrelekrele esikhuphisanayo esifana nee-Ahrefs sinokukunika ulwazi malunga nabo ukhuphisana nabo’ traffic organic, ukusebenza komxholo, kunye nokuninzi. I-Ahrefs yinxalenye yoluntu lwe-SEO olukhuphisana nobukrelekrele, kwaye kukunceda uchonge abo ukhuphisana nabo’ amagama angundoqo.
Enye yezona ndlela zibalaseleyo zokukhuphisana nobukrelekrele kukuqonda iimethrikhi zabo okhuphisana nabo. Kuba idatha iyahluka ukusuka kwishishini ukuya kwishishini, kubalulekile ukusebenzisa ii-KPIs zakho xa uhlalutya abo ukhuphisana nabo. Ngokuthelekisa abo ukhuphisana nabo’ ukuhamba kwetrafikhi, unokuchonga iindawo zamathuba onokuthi uphose ngenye indlela. Nazi ezinye iingcebiso zobukrelekrele obusebenzayo be-Adwords:
Jonga abo ukhuphisana nabo’ amaphepha okumisa. Unokufumana imibono emihle ngokufunda abo ukhuphisana nabo’ amaphepha okumisa. Olunye uncedo lobukrelekrele obukhuphisanayo luhlala ngaphezulu kwezibonelelo ezintsha kunye nezicwangciso ezivela kubakhuphisana bakho. Unokubhalisela izilumkiso zokhuphisana ukuze uhlale phezulu kwinto eyenziwa ngabakhuphisana bakho. Unokujonga kwakhona umxholo okhuphisana naye kwiinethiwekhi zentlalo ukuze ubone ukuba uthelekisa njani neyakho. Unokufumana imveliso okanye inkonzo eya kubhenela kwi-niche yabantu ozama ukuyijolisa.
Qonda abo ukhuphisana nabo’ iintlungu amanqaku. Ngokuhlalutya abo ukhuphisana nabo’ iminikelo, unokugqiba ukuba zeziphi izinikezelo ezinomtsalane ngakumbi kubaphulaphuli ojolise kubo. Unokufumana ukuqonda kwizicwangciso zabo zamaxabiso kunye neenkonzo. Izixhobo zobukrelekrele ezikhuphisanayo zilandelela ulwazi lwentengiso oluneenkcukacha. Emva koko, unokugqiba malunga nendlela yokuphendula kwezi. Isixhobo sobukrelekrele esikhuphisanayo siya kukuxelela ukuba ngaba okhuphisana nabo baphumeze isicwangciso esifanayo okanye hayi. Oku kunokukunceda ukuba ufumane umda ngaphezu kwabakhuphisana nabo kwaye ukhulise ingeniso yakho.
