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Kukho iindlela ezininzi zokonyusa izinga lokucofa kwiintengiso zakho kuGoogle. Ungakopa kwaye uncamathisele ezinye iintengiso, okanye khangela zombini iibhokisi. Emva koko, yenza utshintsho oluyimfuneko kwisihloko kunye nekopi yentengiso ekhutshelweyo. Emva koko unokuthelekisa ezi nguqulelo zimbini ukuze ubone ukuba yeyiphi eguqula ngcono. Emva kokuba wenze konke oku, ungaqhubeka nokubhida kula magama angundoqo. Nanga amanyathelo ekufuneka uwalandele ukonyusa izinga lokucofa kwiintengiso zakho kuGoogle.
Hlawula ngokucofa (PPC) ukuthengisa kukuvumela ukuba ufikelele kubaphulaphuli bakho xa befuna oko kufuneka unikeze. Ezi ntengiso zixhaswa nguGoogle kunye nezinye iinkampani kwaye zibonise kwiiwebhusayithi xa abantu bechwetheza amagama athile angundoqo. Eyona ndlela idumileyo yentengiso yePPC kukuthengisa injini yokukhangela (I-SEM), ekuvumela ukuba ubeke iintengiso zeemveliso kunye neenkonzo ezithile xa abasebenzisi bezikhangela. Ezi ntengiso ziboniswa xa abantu bekhangela iimveliso kunye neenkonzo zorhwebo, njengezipho eziphezulu, okanye iinkonzo zasekuhlaleni. Imodeli yokuhlawula-ngokuchofoza yenye yezona ndlela zisebenzayo zokufikelela kubaphulaphuli ojolise kubo.
Intengiso ye-PPC kwi-Adwords iya iphucuka ngakumbi njengoko ixesha lihamba. Le ndlela yokuthengisa ngoku iyinto eqhelekileyo yamaqonga omxholo kunye neenjini zokukhangela njengoko ziqonda ingeniso enkulu evela kwiintengiso.. Amaqonga avuzwa ngokunyusa impembelelo kunye nomgangatho wamaphulo abo entengiso, kunye neewebhusayithi ze-e-commerce zithembele kwinzuzo evela kwimida yemveliso ukwenza imali yazo. Ngelixa i-PPC inokubonakala ilula kumphezulu, inokuba nzima xa yenziwe ngokungalunganga. Ukuba unemibuzo malunga nendlela yokufumana iziphumo ezilungileyo kweli phulo, Isitulo 10 Intengiso inokukunika iingcebiso zobungcali.
Enye yezona zinto zibalaseleyo kwintengiso yePPC kukuba unokujolisa abaphulaphuli bakho ngokweenkcukacha. Intengiso ye-PPC isebenza kwi-desktop kunye namaqonga eefowuni eziphathwayo kwaye inyusa amandla e-intanethi. Uninzi lwabantu luqhuba uphando lwabo kwiwebhu kwaye abalindi ukuba iintengiso zeTV okanye zikanomathotholo zivele. Yinkqubo yokuthengisa eneendleko ezisebenzayo kunye nentsha. Ukuze ishishini lonyuse inzuzo evela kwintengiso yePPC, Kubalulekile ukwazi ukuba ngoobani abaphulaphuli bakho.
Ngaphambi kokudala iphulo lakho le-Adwords, kufuneka wenze uphando lwegama elingundoqo. Uphando lwegama elingundoqo lubalulekile kwangethuba kwinkqubo kuba lunceda ukuseta ulindelo lweendleko ezifanelekileyo kwaye unike iphulo lakho elona thuba lihle lokuphumelela.. Kufuneka usebenzise isixhobo sophando lwegama elingundoqo ukuze ufumane awona magama abalulekileyo kwiphulo lakho. Qinisekisa ukuba ungqale kangangoko ekujoliseni kwakho, njengoko oku kuya kukunceda ufezekise iziphumo ezingcono kakhulu. Ngokufanelekileyo, kufuneka usebenzise isixhobo esibonisa ukhuphiswano kunye nenqanaba lobunzima kwigama ngalinye elingundoqo.
Esinye isixhobo esiluncedo sophando lwegama elingundoqo yiGoogle AdWords isixhobo sophando lwegama elingundoqo. Esi sixhobo sikuvumela ukuba utshintshe indawo yakho ukusuka kokungagqibekanga ukuya kwiindawo ezithile. Oku kuluncedo ngakumbi kwabo basebenzisa izicwangciso ze-SEO zendawo ukuthengisa ishishini labo. This feature allows you to use keyword research tools that are targeted to specific locations. In addition to the location feature, the tool allows you to specify the type of products and services you are providing. Once you have determined the best keywords for your business, you can use them to optimize your AdWords campaign.
Besides adwords, keyword research is also useful for SEO. A keyword that has high search volume and few competition can generate traffic. But in order to get traffic, you have to continuously monitor its performance to make sure it’s generating the right kind of traffic. It is important to know that a keyword that was once popular today is probably no longer the best option for your business. Isitshixo kukufumana igama eliphambili elifumana isixa esifanelekileyo setrafikhi inyanga nenyanga kwaye lizuze ukuthandwa.
Ukunyuka kwentengiso yeenjini zokukhangela (I-SEM) iye yakhawuleza. Nangona kunjalo, ukuchaneka kwenqanaba lombuzo ekujoliswe kuko kunokukhukuliseka. Ngokunyuka kwenkqubo yokubonisa intengiso, Injini yokukhangela intengiso isenokungabi yeyona ndlela isebenzayo kwintengiso egxile kwi-laser. Eli nqaku liza kuthelekisa iintlobo ezintlanu zeendlela zokujolisa kwi-intanethi. Eli nqaku liza kuthelekisa intengiso yomboniso wenkqubo kunye nentengiso yomboniso ozisebenzelayo. Ukufumanisa ukuba umntu usebenza ngcono kwishishini lakho, funda uqhubeke!
Enye indlela yokujolisa abantu kukujolisa kubo ngeziganeko zobomi. Iziganeko zobomi bukaGoogle ezijolise kwindlela ekujoliswe kuyo kubasebenzisi abajongene nesiganeko esibalulekileyo ngoku, okanye ngubani oza kuthi kungekudala afumane isiganeko esibalulekileyo. This type of advertising allows you to target specific products or services that fit a user’s needs. These keywords are typically not searched by many people. Google’s Life Events targeting method targets users with unique needs. The list below includes some examples of subcategories and the categories for each.
Gender targeting is another option. Gender and age targeting are now available in AdWords display campaigns. Google announced gender filtering in late 2016, but it hasn’t yet expanded parental status to search campaigns. Gender targeting lets advertisers choose which group of people they want to target with their ads. When targeting ads by age, advertisers can also specify if they want to show ads to only those who fall within a certain range of age.
Indawo ekujoliswe kuyo ivumela iintengiso ukuba zifikelele kubantu abanomdla othile. Ngokujolisa abantu ngokusekelwe kwindawo, Iintengiso ze-AdWords zinokufikelela kubantu abasele benomdla kwimveliso okanye kwinkonzo. Oku kuvumela ukusebenza ngcono kwentengiso kunye nokunyuka kwamazinga onxibelelwano kunye neentengiso. Ikwanceda ekuphuculeni indlela yokwenza imali, njengoko abathengisi benokubona ukuba ngawaphi amacandelo abemi abandakanyeka ngokusebenzayo ngeemveliso kunye neenkonzo zabo. Ukwengeza, inokubanceda bafumane isigidimi phambi kwabantu abafanelekileyo ngexesha elifanelekileyo.
Ukuba usebenzisa iGoogle Adwords, usenokuba uvile ngezongezo zentengiso. Ezi zongeza indawo eyongezelelweyo kwikopi yakho yentengiso, ikuvumela ukuba wongeze ulwazi oluninzi malunga nemveliso okanye inkonzo yakho, okanye wongeze umnxeba kwisenzo. Ziluncedo kakhulu kubathengisi ngokuthetha okuninzi, kodwa awunandawo yaneleyo yokwenza oko kumda weempawu eziqhelekileyo kwiintengiso zikaGoogle. Unokufuna ukusebenzisa izandiso zentengiso kwiimetriki zokusebenza ezahlukeneyo, njengonqakrazo lokugqitha kunye neCPC, ukufikelela kubaphulaphuli abafanelekileyo.
Ukongezwa kwamaxabiso yindlela ebalaseleyo yokubonisa iimveliso kunye neenkonzo ezinikezelwa lishishini lakho. Bavumela abathengi ukuba bakhangele iimveliso kunye neenkonzo ngokufanelekileyo. Kwaye ekubeni ulwandiso lwentengiso nganye lusebenzisa ikhonkco lalo, abathengi be-intanethi banokuhamba ngokulula ukuya ngqo kwimveliso okanye inkonzo abayifunayo. Ezi zandiso zikwabhetyebhetye kakhulu, eyona nto ibalulekileyo kumashishini anamaphepha amaninzi. Ukuseta ukongezwa kwexabiso, ndwendwela iphepha lenkxaso likaGoogle ngolwazi oluthe kratya.
Promotional ad extensions are another great way to increase your conversions. According to one study, 88 percent of shoppers use coupons when they shop online. This extension highlights special offers and takes customers straight to the offer. In addition to boosting your CTR, it also provides data about what your customers want. The best part? The extension works seamlessly with Google’s interface. A mobile-optimized AMP page will make integration easier.
Relevancy is critical for AdWords success. Relevancy is a key element in boosting ad click through rates and improving your overall campaign performance. Google has reported that adding Extensions to your ads can improve their CTR by up to 20%. Nangona kunjalo, relevance is always best, and it may not be as effective if you’re targeting a different audience. Eyona ndlela ilungileyo yokuyivavanya kukulinga kwaye ubone ukuba yintoni esebenzayo nengasebenziyo.
Ukuseta uhlahlo lwabiwo-mali lwe-AdWords, kufuneka uqaphele ukuba uvumelekile ukuba uchithe kuphela $304 ngenyanga. Lo mda awungoqengqeleki 30 Uhlahlo lwabiwo-mali losuku kodwa luhlahlo lwabiwo-mali lwenyanga yekhalenda. Kwimeko apho iphulo lakho liqala phakathi enyangeni okanye emva koko 15.2 iintsuku, Uhlahlo lwabiwo-mali luya kulinganiswa ngokufanelekileyo. Ukuqinisekisa ukuba uchitha imali efanelekileyo nyanga zonke, kufuneka ujonge i-ROAS yakho kunye ne-CPA kwiinyanga ezininzi.
Njengoko iphulo lakho leAdWords lisanda, kufuneka wandise ibhajethi yakho. Ngoxa unokufuna ukugcina uhlahlo lwabiwo-mali olungqongqo, awufuni kugqitha kuyo. Intwana yokulinga inokuhlawula. Enye indlela yokuseta uhlahlo lwabiwo-mali oluphakathi koluhlu lwakho kukubeka iliso kwi-CPC yakho yonke imihla. Ukuba iphulo lakho liqhuba kakuhle, unokuhlengahlengisa ibhajethi yakho ngokusekelwe kwiziphumo zakho zemihla ngemihla.
Ukusebenzisa indlela ye-Cost-Per-Click yindlela eqhelekileyo yohlahlo lwabiwo-mali ye-Google AdWords. I-CPC ibonelela nge-ROI enkulu kuba uhlawula kuphela iziphumo xa undwendwe lucofa kwintengiso yakho. Nangona kunjalo, le ndlela yohlahlo lwabiwo-mali ayiloshishini ngalinye. Ukuba uneakhawunti enkulu, ungadibanisa amaphulo afanayo phantsi kohlahlo lwabiwo-mali olufanayo. Kodwa khumbula ukuba iintsingiselo aziqinisekanga. Ezinye iintsingiselo zinokuba neziphumo ezinkulu zonyaka, ekufuneka iqwalaselwe xa ubeka uhlahlo lwabiwo-mali lwakho.
Ungaphinda ufune ukuqwalasela ukusebenzisa amagama angundoqo angalunganga. Ukuba uyindawo yemidlalo yeqonga, umzekelo, unokusebenzisa amagama angundoqo angakhiyo anje “imuvi.” Nangona ezi ntlobo zamagama angundoqo zifumana i-traffic encinci, banokubaluleka okuphezulu. Ngokusebenzisa amagama angundoqo angakhiyo, unokunyusa umgangatho wakho wamanqaku. Unokuzama ukusebenzisa amagama angundoqo anomsila omde, njenge “iqonga lemidlalo yeqonga” okanye “imuvi.”
