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Xa isetyenziswe ngempumelelo, I-AdWords inokunceda amashishini afezekise iinjongo zawo. Ngemikhankaso ekujoliswe kuyo, banokuqhuba i-traffic eninzi kwiiwebhusayithi zabo, fumana iinkokeli ezininzi, kwaye ube namava enguquko ezongezelelekileyo. Nangona i-SEO ibalulekile kulo naliphi na ishishini, I-AdWords inokubonelela ngenkxaso eyongezelelweyo. Ngokugxila kumagama angundoqo afanelekileyo kunye nokuphucula umxholo, unokwenza iphulo eliya kujolisa kwimarike yakho ekujoliswe kuyo. Iphulo lentengiso elijoliswe kakuhle liyakuqinisekisa ukuba abantu abalungileyo babona iintengiso zakho.
Indlela efanelekileyo yokuphucula umkhankaso wakho wesikhangiso kukusebenzisa amagama angundoqo ahambelana nomxholo wesikhangiso. Amagama angundoqo kufuneka ahambelane nephepha lakho lokufika, intengiso umxholo, okanye zombini. Amagama amabini okanye amathathu asebenza kakhulu. Nanga amanye amacebiso okukhetha amagama angundoqo. Ungangabandakanyi amagama athile angundoqo kumaqela athile eentengiso. Uluhlu olungezantsi luneengcebiso malunga nendlela yokukhetha nokusebenzisa amagama angundoqo ukuphucula imikhankaso yakho yentengiso.
Phambi kokukhetha amagama angundoqo eAdWords, kufuneka uqwalasele abaphulaphuli bakho kunye nenjongo yabo yokukhangela. Ukuba awubandakanyi imiqathango jikelele, unokunqumla abathengi abanokubakho kwifenitshala yakho yokuthengisa. Kule meko, iintengiso zakho ziya kuvela kuphela kubathengi abachwetheza ibinzana eliyelelene nelakho. Kunoko, gxila ekudaleni umxholo oluncedo okhokela ithemba lakho ngenkqubo yokuthenga kunye nokuseka ubudlelwane. Apha ngezantsi kukho imizekelo yamagama angundoqo asebenzayo eAdWords.
Ibinzana elithi Tshatisa: Xa ukhetha amagama angundoqo ephulo lakho, kufuneka usebenzise isixhobo sokuthelekisa ibinzana. Ikuvumela ukuba unciphise inkcitho yakho kwaye ufumane abathengi ekujoliswe kubo. Ukuba abaphulaphuli bakho basebenzisa la magama rhoqo, ungasebenzisa ibinzana-umdlalo wegama elingundoqo, ebonisa kuphela intengiso yakho kumabinzana anopelo olufanayo njengebinzana. Le ndlela iyakuqinisekisa ukuba intengiso yakho iya kubonakala kuphela xa abantu befuna ibinzana elichanekileyo.
Amanqaku asemgangathweni asekelwe kwizinto ezintathu: umyinge wonqakrazo olulindelekileyo (CTR), ukufaneleka kwentengiso yakho, kunye namava abatyeleli xa becofa kwintengiso yakho. Amanqaku asemgangathweni aya kwahluka phakathi kwamagama angundoqo afanayo kunye namaqela eentengiso. Kuxhomekeke kuyilo lwentengiso, amaphepha okumisa, kunye nokujoliswa kwabantu, iNqaku loMgangatho linokwahluka kakhulu. Emva kokuba intengiso yakho idlala, UGoogle uza kulungelelanisa iNqaku loMgangatho ngokusekelwe kolu lwazi. Kukho iimeko ezintathu ezinokwenzeka kwintengiso yakho: “Phezulu,” “Okuqhelekileyo,” kunye 'nehlwempu'.
Inxalenye yokuqala yamanqaku asemgangathweni yindlela eqhuba kakuhle ngayo intengiso yakho ngokuchasene nabantu okhuphisana nabo. Ukuba ujolise kumagama angundoqo athile, kubalulekile ukwenza isihloko sakho sibe sinyanzeliso kangangoko kunokwenzeka. Enye into ebalulekileyo kukuba ingaba intengiso yakho inomxholo okumgangatho ophezulu. UGoogle akafuni ukuba iindwendwe zichithe ixesha lokufunda umxholo ophantsi. Nangona kunjalo, ukuba intengiso yakho ine-CTR ephezulu kodwa inqaku lomgangatho ophantsi, kungcono ukuyinqumamisa kwaye uyibuyisele enye into.
Inqaku lomgangatho alihambelani ngokuthe ngqo kwikopi yentengiso, kodwa kubalulekile ukukhumbula ukuba yeyona nto iphambili kuluhlu lwentengiso yakho. Ikopi yakho yentengiso kunye nephepha lokufika kufuneka lihambelane nomxholo wakho kwaye uphucule umgangatho walo. Ezinye izinto ziquka ukufaneleka kwamagama angundoqo ejografi kunye nesixhobo esithile. Njengokuba, ukuba intengiso yakho ijolise kubathengi eDetroit, iya kuba nenqaku lomgangatho ophantsi kunelinye elisekelwe kukufaneleka ngokubanzi.
Umndilili weendleko zenyanga kwinkampani encinci ukuya kwephakathi ukusebenzisa iGoogle Adwords iphakathi kwesithoba kunye neshumi lamawaka eedola ngenyanga.. Oko kuqhelekile $100 ukuya $120,000 ngonyaka. Kodwa ixabiso linokuba phezulu okanye ngaphantsi, kuxhomekeke kwishishini kunye neqonga elisetyenziswayo. Iindleko zihlala ziphezulu kumagama angundoqo exabiso eliphezulu, ezikhuphisana kakhulu. Kodwa ukuba injongo yakho kukufumana itrafikhi kwiwebhusayithi yakho okanye imveliso, kufuneka ujonge ukuchitha ngaphantsi kweedola ezilishumi ngokucofa.
Kukho iindlela ezininzi zokumisela ukuba kufuneka uchithe malini kwi-Adwords, kuxhomekeke kuhlobo lweshishini oliqhubayo. Imodeli ehlawulwa kwangaphambili okanye esekelwe kumrhumo inokuba ilungile kuwe. Ungasebenzisa isicwangciso segama elingundoqo samahhala esinikezwe nguGoogle ukuze ubone ukuba yiyiphi amagama angundoqo akhuphisanayo kwaye bangaphi abantu abafuna imveliso ethile. Ukuba ibhajethi yakho iyakuvumela, unokwabela ipesenti ethile yohlahlo lwabiwo-mali lwakho kwiintengiso eziphathwayo, kwaye unokujolisa kuhlobo oluthile lwesixhobo esiphathwayo.
Nangona iyinkonzo ebiza kakhulu, I-AdWords yindlela esebenzayo yentengiso eveza ishishini lakho kwizigidi zabathengi abanokubakho. I-AdWords inokunceda ukunciphisa iindleko ngokuphucula amazinga okuguqulwa. Kubalulekile ukukhumbula ukuba akukho fomula iqinisekileyo yokuphumelela. Ekugqibeleni, ixabiso le-Adwords lifanelekile ukubuya okunokwenzeka. Ayikho indlela engcono yokuqalisa uhambo lwakho lokuthengisa kwi-intanethi.
Ixabiso-ngonqakrazo ngalunye (CPC) indlela yindlela eqhelekileyo yokubhida kwi-Adwords. Le ndlela yeyona nto isebenzayo ekuqhubeni abathengi ekujoliswe kubo kwiwebhusayithi yakho, kodwa ayilunganga ukwenza umthamo omkhulu wetrafikhi yemihla ngemihla. Ungasebenzisa ixabiso-nge-mille (CPM) indlela yokubhida kwiAdwords ukuthoba iCPC yakho. Iintengiso ze-CPM ziboniswa rhoqo kwiiwebhusayithi ezinxulumeneyo ezibonisa iintengiso ze-AdSense.
Ukuba ungumntu olawulayo, I-Adwords yeyona ndawo ifanelekileyo yokuthengisa imveliso okanye inkonzo yakho. Ngesakhiwo sayo sebhidi esiguquguqukayo, unokumisela ukuba nini, apho, kwaye kuqhume kangakanani. Ungajolisa abathengi bakho ngobuchule kwaye uvele kuqala kwiziphumo zokukhangela. Umzekelo, ukuba uthengisa iibhegi kwi-intanethi, ungafuna ukujolisa kwabo bantu bathenga iimveliso ezinjalo. Yale, ungajolisa kubo ngokuphanda iimfuno zabo kunye nezinto abazithandayo.
Esinye isicwangciso esiluncedo sokulawula iphulo lakho le-Adwords liyahlula libe lininzi “amaqela entengiso.” Loo maqela kufuneka aqulathe phakathi kweshumi ukuya kumashumi amahlanu amabinzana azalanayo. Unako ke ukuvavanya iqela ngalinye ngokwahlukeneyo. UGoogle uya kuthi emva koko asebenzise ixabiso eliphezulu elinye kwiqela ngalinye. Olu lwahlulo olukrelekrele lwamabinzana lungundoqo ekulawuleni iphulo lakho lonke. Ukuba awuyazi le mithetho, unokugqiba ukumosha utyalo-mali lwakho lwe-Adwords.
I-SKAGs kwi-Adwords yindlela eyaziwayo yokudala kunye nokuqhuba iphulo. Xa udala i-SKAG, uphinda iqela leentengiso ukujolisa amagama angundoqo amaninzi. Kwiqela ngalinye, yenza uhlobo olwahlukileyo lwentengiso. Umzekelo, ukuba uneqela lamagama angundoqo amabini, yenza iikopi ezimbini ezahlukeneyo zentengiso kwaye usebenzise enye yegama elingundoqo ngalinye. Enye yegama elingundoqo ngalinye iya kusebenza ngakumbi kunentengiso enye yegama elingundoqo elifanayo. Ekuqhubekeni, oku kuya kuhlawula!
Ii-SKAG ziyasebenza ekonyuseni izinga loguqulo kunye nokuphucula ukufaneleka kweentengiso zakho. Abasebenzisi balindele iziphumo ezifanelekileyo kunye neentengiso ezihambelana namagama okukhangela. Iphezulu i-CTR, ngcono. Ii-SKAG zikwalukhetho olungcono kwiinkampani ezithengisa iimveliso ezininzi. Ngelixa zingasebenzi njengamaqela amaninzi eentengiso zemveliso, zinokuba sisicwangciso esisebenzayo kuluhlu olubanzi lweemveliso. Nangona kunjalo, kubalulekile ukukhumbula ukuba iintlobo ezahlukeneyo zomdlalo wegama elingundoqo zineenzuzo ezahlukeneyo.
Ii-SKAGs zikuvumela ukuba ulungelelanise intengiso yakho kumagama angundoqo athile. Oku kwandisa ukufaneleka kwayo kuGoogle kwaye iphucula umgangatho wakho wentengiso, into ebalulekileyo ekuphuculeni iphulo. Amaqela eentengiso zemveli aqulathe amagama angundoqo aliqela, kunye nokutshintsha intengiso yabambalwa kubo kunokonyusa i-CTR kwabanye kodwa kunciphise kwabanye. Ngee-SKAGs, iintengiso zakho ziya kuba yimfuneko kumkhangeli kwaye ube neCPA esezantsi.
Uhlobo lomdlalo olungagqibekanga kwiGoogle Adwords lumdlalo obanzi, evumela iintengiso zakho ukuba zivele kukhangelo olunxulumeneyo nakwigama elingelogama elingundoqo. Umdlalo obanzi lolona hlobo lomdlalo lunemiqathango emincinci kwaye ukunika ubhetyebhetye ngakumbi xa kufikwa kumabinzana ngokubanzi. Iluncedo ngakumbi kumagama angundoqo anomsila omde, kwaye ubungqina bubonisa ukuba inokuphucula i-ROI yakho. Nangona kunjalo, isenokungabi lolona khetho lulungileyo kubathengisi abatsha abangawuqondiyo umahluko phakathi kweentlobo zomdlalo.
Ngelixa umdlalo obanzi ukhuselekile ukusetyenziselwa iiakhawunti ezintsha, inokuba neziphumo ezibi kwi-brand. Ukuba usebenzisa kakhulu umdlalo obanzi, igama lakho elingundoqo elifumanekayo liza kuqhuba i-amok, kwaye iintengiso zakho ziya kuvela kukhangelo olungafanelekanga. Umgaqo olungileyo wobhontsi kukwenza ibhidi ephantsi kakhulu kwimiqathango yomdlalo obanzi. Le ndlela, ungahlawula iindleko eziphezulu. Kwakhona, qiniseka ukuba ubhala amagama akho angundoqo abanzi kwifayile egqwesileyo ukuba ungumsebenzisi ophezulu.
Amagama angundoqo angalunganga angalunganga awazukuhambelana nezithethantonye, iinguqu ezisondeleyo, kunye nezininzi. Kwale mithetho ifanayo iyasebenza kwigama elinye elibi elibanzi lamagama angundoqo. UGoogle akafuni ukuba ubulale ngengozi iakhawunti yakho ngokutyeshela amagama angundoqo afanelekileyo. Umdlalo obanzi lolona khetho lusebenzayo kubathengisi abafuna ukwandisa uguqulo ngaphandle kokuhlawulela itrafikhi engabalulekanga. Amagama angundoqo angalunganga asetyenziselwa ukuphelisa i-traffic engabalulekanga kunye nokwandisa i-ROI. Umdlalo obanzi lukhetho olukhulu xa igama okanye ibinzana elithile lingasebenzi kwiphulo lakho.
