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Zininzi iindlela zokuphucula iintengiso zakho zeAdwords. Ungakopa kwaye uncamathisele iintengiso ezikhoyo kwiakhawunti yakho, okanye khangela zombini iibhokisi ukwenza utshintsho. Emva kokuba ukhuphele kwaye unamathisele, unokuthelekisa ikopi yakho kunye nesihloko kwezinye iintengiso. Ukuba ikopi ayisebenzi, zama ukuyibhala kwakhona kwaye ujonge amazinga akho okuguqula. Ungade ufune ukwenza utshintsho kwikopi, ngokunjalo. Nazi ezinye iingcebiso zokuphucula umkhankaso wakho we-Adwords:
Ngelixa i-CPC iyinto ebalulekileyo kwintengiso ye-intanethi, kukho iindlela ezithile zokugcina iindleko ziphantsi kolawulo. Ngokusebenzisa iGoogle AdWords, ungabeka iintengiso kuyo nayiphi na iwebhusayithi esekwe kulo naliphi na igama okanye ibinzana. Nokuba loluphi uhlobo lweshishini lakho, Kuya kufuneka ubeke iliso elibukhali kwiintlawulo zikaGoogle ukunqanda ukuya ngaphezulu. Apha ngezantsi kukho iingcebiso eziluncedo onokuthi uzigcine engqondweni xa umisela iindleko zakho ngokucofa.
Iindleko ngokuchofoza kwi-Adwords ziyahluka ngokusekelwe kwimveliso ebhengezwayo. Uninzi lwamaqonga entengiso kwi-Intanethi asekwe kwifandesi, oku kuthetha ukuba abathengisi bahlawula ngokusekelwe kwinani lokucofa abakufumanayo. Iphezulu ababhidi’ iibhidi, kokukhona iintengiso zabo ziya kubonwa kwi-feed yeendaba. Ukuba ishishini lakho lijonge ukugcwala okuphezulu, ii-CPC eziphezulu zinokukunceda ukwandisa ukubonakala kwakho. Ungasebenzisa i-Google Analytics ukuze ubone ukuba yeyiphi amagama angundoqo aguqula okulungileyo.
Ixabiso elifanelekileyo ngokucofa kuya kuxhomekeka kwithagethi yakho ye-ROI. Amashishini amaninzi ajonga umlinganiselo wesihlanu ukuya kwenye owamkelekileyo xa usebenzisa ixabiso ngembonakaliso nganye (CPI) intengiso. Enye indlela yokujonga iindleko ngokucofa njengepesenti yokucofa kwingeniso. Ngokwandisa umyinge wexabiso lomthengi, iCPC yakho iya kuba phezulu. Injongo yokwandisa imbuyekezo kutyalo-mali (I-ROI).
Ukwandisa i-CPC kwiphulo lakho le-Adwords, cinga ukuphucula i-ROI yamanye amajelo akho okuthengisa. Ukufezekisa le njongo kuya kukuvumela ukuba uthathe ithuba lokubuyisela iintengiso kwimidiya yoluntu kunye nokuthunyelwa ngokuthe ngqo. Ukongeza, I-imeyile inokusebenza kunye nawo onke amanye amajelo akho okuthengisa, ukwandisa ishishini lakho kunye nokunciphisa iindleko. Unokulawula uhlahlo lwabiwo-mali ngelixa ukhulisa i-ROI yakho ngokusebenza kunye neNdleko yokuFumana koMthengi. Ngoko, Ingaba ulunde ntoni?
CPA, okanye ixabiso ngokufunyanwa, ilinganisa iindleko zizonke zokufumana umthengi. Isiganeko soguqulo sinokuba yintengo, ukungeniswa kwefomu, ukhuphelo lwesicelo, okanye ucele ukufowunelwa. Ixabiso ngokufunyanwa lihlala lisetyenziselwa ukulinganisa ukusebenza kwemidiya yoluntu, ukuthengisa nge-imeyile, kunye nentengiso ehlawulelwayo. Ngelixa i-SEO ingenazo iindleko zokuthengisa ngokuthe ngqo, kuyenzeka ukuba ufumane uluvo olungcono lwempumelelo yokuthengisa nge-imeyile ngokubala iCPA ngesenzo ngasinye.
Ngoxa i-CPA ibalulekile kulo naliphi na iphulo lokuthengisa, Kunzima ukuthelekisa ngokuchasene nebenchmark eqhelekileyo. Iyahluka ngokubanzi ngokusekelwe kwimveliso, ishishini, kunye nexabiso. Ixabiso eliphantsi ngokufunyanwa kwento nganye, ngcono iphulo lakho lentengiso. Ukubala eyakho iCPA, kufuneka ubale inani leemethrikhi, kuquka izinga lokutsiba kunye notyelelo olulodwa. Ukuba iCPA yakho iphezulu, isicwangciso sakho sokuthengisa sinokudinga ukulungiswa.
Unako kwakhona ukubala CPA kumashishini ngaphandle iimveliso okanye iinkonzo. La mashishini anokulandelela ukuguqulwa, njengokuzaliswa kwefomu kunye nobhaliso lwedemo, usebenzisa iifom. Nangona kunjalo, akukho mgangatho wokumisela ixabiso elifanelekileyo ngokufunyanwa kwento nganye, njengoko ishishini ngalinye kwi-intanethi lineemveliso ezahlukeneyo, amaxabiso, imida, iindleko zokusebenza, kunye namaphulo entengiso. Eyona ndlela ilungileyo yokubala i-CPA kukulandelela ukuba zingaphi iinguquko ezivelisa iphulo lakho lentengiso.
CPA yindlela eqhelekileyo ukulandelela impumelelo kwintengiso injini yokukhangela. Kuyanceda ukubona ukuba yimalini oyichithayo ukufumana umthengi omtsha. I-CPA idla ngokubalwa kuguqulelo lokuqala, njengobhaliso lwefomu okanye ubhaliso lwedemo. Ungaphinda ulandelele kwaye ulinganise impumelelo yeentengiso zakho kwaye ubone ukuba zixabisa malini ukuzifumana. Okukhona ufumana iinguquko ezininzi, kancinci uya kuhlawula ekuhambeni kwexesha.
Ukuba ujonge ukwandisa izinga lokuguqulwa kwakho kwi-Adwords, kukho izinto ekufuneka uyenzile ukuyiphucula. Ekuqaleni, kufuneka uqonde ukuba leliphi izinga lokuguqulwa. Izinga lokuguqulwa kwiGoogle Adwords yipesenti yeendwendwe ezicofa kwintengiso yakho kwaye ziguqule. Eli zinga lokuguqulwa linokuba nantoni na ukusuka 10% ukuya 30%. Elona nqanaba lokuguqulwa liphezulu ngokuphindwe kathathu ukuya kahlanu kunomndilili woshishino. Ukuze unyuse izinga loguqulo lwakho, kufuneka ulinge ngeentengiso ezahlukeneyo kwaye uvavanye ukuhamba kwewebhusayithi yakho. Oku kuya kukunceda uqonde into esebenzayo nengasebenziyo. Ngaphezu koko, ungathatha ithuba lokumaketha kwakhona ukubuyisela iindwendwe ezibonise umdla kwiimveliso zakho.
Ngokubanzi, umthengisi ngamnye kufuneka ajonge izinga lokuguqulwa okungenani 2.00%. Oku kuthetha ukuba wonke umntu 100 iindwendwe zewebhusayithi, ubuncinane ababini kufuneka bagcwalise ifom yoqhagamshelwano. Kwiinkampani zeB2B, lo mgangatho kufuneka ube ngaphezulu kwesibini. Kwiiwebhusayithi ze-e-commerce, kufuneka ibe ziodolo ezimbini ngekhulu labatyeleli. Nangona kunjalo, kukho iimeko ezithile xa undwendwe lungazalisi ifomu, kodwa uguqulo kufuneka luqhubeke ukubala. Nokuba yeyiphi na imeko, izinga eliphezulu lokuguqulwa kwi-Adwords liya kwandisa ishishini lakho kwaye likhulise i-ROI yakho.
Enye into ebalulekileyo ekuphuculeni izinga lokuguqulwa kukugxila kubathengi bakho abafanelekileyo. Ngokugxininisa kubaphulaphuli abafanelekileyo, uya kukwazi ukubamba umzantsi we-funnel traffic oyifunayo. Ngelixa abathengisi abaninzi bechitha imali eninzi kwiintengiso, yipesenti encinci kuphela eguqulayo. Ukuba ugxininisa kubaphulaphuli abafanelekileyo, uya kukwazi ukwandisa ingeniso yakho kwaye unciphise iindleko zakho. Xa unabathengi abafanelekileyo, izinga loguqulo lwakho liya kunyuka!
Ukuba ufuna iphulo lakho lokuthengisa lisebenze ngokusemandleni, kubalulekile ukuqonda ukubaluleka kophando lwegama elingundoqo. Ukukhetha igama elingundoqo elingalunganga kuya kuchitha ixesha lakho kunye nomzamo, njengabantu abayikhangelayo akunakwenzeka ukuba bakhangele imveliso yakho. Ukusebenzisa iseti ethile yamagama angundoqo kuya kuqinisekisa ukuba ufikelela kubaphulaphuli ekujoliswe kubo. Nazi ezinye iingcebiso zokwenza inkqubo yakho yophando yegama elingundoqo ibe lula. – Funda malunga nomthengi persona. Umthengi persona liqela lamagama angundoqo abonisa injongo yokukhangela efanayo. Inokukunceda ukuba ujolise kubaphulaphuli abathile, kunye nomxholo wobugcisa ngokufanelekileyo.
– Bazi abaphulaphuli bakho. Uphando lwegama elingundoqo lukunika ukuqonda okufunayo ukuze ubone iimfuno zabaphulaphuli bakho ekujoliswe kubo. Ikwakunceda ukuba ufumane amagama angundoqo afanelekileyo kwiwebhusayithi yakho, kwaye ezona zikhuphisana kakhulu. Olu lwazi lunokuba luncedo kwisicwangciso sakho somxholo kunye nesicwangciso sakho sokuthengisa ngokubanzi. Amaxesha amaninzi, abantu bafuna izisombululo kwi-intanethi, kunye nokusebenzisa amagama angundoqo afanelekileyo kunokukunceda ukuba ujolise kubaphulaphuli abafanelekileyo. Okukhona umxholo wakho ujolise ngakumbi, kokukhona itrafikhi engaphezulu onokulindela ukuyifumana.
– Lwazi ukhuphiswano lwakho. Ukusebenzisa izixhobo zophando zamagama angundoqo, ungafumanisa ukuba abakhuphisana bakho bajolise phi kwaye bakhuphisana kangakanani. Qinisekisa ukuba ukhetha amagama angundoqo angakhuphisani ngokugqithisileyo okanye aqhelekileyo. Khetha ii-niches ezinomthamo omkhulu wetrafikhi. Amabinzana afanelekileyo aya kutsala inani eliphezulu labantu. Ekugqibeleni, thelekisa amagama akho angundoqo nabakhuphisana nabo’ umxholo kunye nokubeka. Nje ukuba ube nombono ocacileyo weemfuno zabaphulaphuli bakho, ungaqala ukubhala umxholo ukuzalisekisa ezo mfuno.
Ukwenza intengiso elungileyo kubalulekile ukuba ufuna ishishini lakho ligqame kwabanye. Isibhengezo esilungileyo kufuneka sibe semxholweni kwaye sisebenzise izinto ezininzi, kwaye uphendule umbuzo anokuthi umfundi abe nawo malunga nemveliso okanye inkonzo yakho. Ukwenza intengiso kulula kwaye kunzima, kuba ihlabathi ledijithali linezikhokelo ezininzi kunye nezixhobo. Nazi izinto ezisixhenxe ekufuneka uzigcine engqondweni xa usenza intengiso eyimpumelelo:
Sebenzisa amagama anamandla – la ngamagama angundoqo atsala umfundi kwaye avuse umdla wabo. Ukusebenzisa igama “wena” kwintengiso yakho yenye yezona ndlela zisebenzayo zokufumana ingqalelo yabaphulaphuli bakho. Abantu basabela kakuhle kwikopi yentengiso egxile kubo, kunokuba ishishini lakho. I “wena” kwikopi yakho yentengiso ijolise kumthengi kumntu ofunda intengiso, kwaye ngoko kwandisa amathuba okuba bacofe kuyo.
Xa udala ikopi yakho yentengiso, khumbula ukubhala isihloko esinyanzelisayo, echaza ukuba yintoni imveliso okanye inkonzo yakho kwaye ibandakanya igama elingundoqo eliphezulu kwiqela lakho leentengiso. Oku kuya kunceda amanqaku akho asemgangathweni wegama elingundoqo. Ukuba unamagama angundoqo amaninzi kwiqela, ungaziva unyanzelekile ukuba ubhale isicatshulwa sentengiso esahlukileyo sesinye ngasinye. Kunoko, cinga malunga nokuba yintoni umxholo opheleleyo weqela leentengiso, kwaye ubhale isicatshulwa malunga namagama angundoqo abonakala ebaluleke kakhulu kwiqela leentengiso.
