I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ukuba ufuna ukwenza umkhankaso osebenzayo kwi-Adwords, kuya kufuneka wazi izinto ezimbalwa ezisisiseko ukwenza intengiso yakho ibonakale. Ukwenza oku, kufuneka ugxininise kumagama akho angundoqo, CPC (ixabiso ngonqakrazo ngalunye), Amanqaku asemgangathweni kunye nobukrelekrele okhuphisana nabo. Ukuze uqalise, ungaqala ngeebhidi ezizenzekelayo. Ungakwazi nokuseta iibhidi ngesandla, kodwa oku kunokufuna ulondolozo olongezelelweyo. Ngaphezu koko, ikopi yakho yentengiso kufuneka ibe mfutshane kwaye ifikelele kwinqanaba. Isihloko yinto yokuqala ebonwa ngabasebenzisi kwaye kufuneka baqinisekise ukuba bacofe kuyo. Ubizo olucacileyo lwesenzo nalo lubaluleke kakhulu.
Ukuba uzama ukutsala abathengi abatsha kwiwebhusayithi yakho, ungafuna ukuzama ukusebenzisa uphendlo oluhlawulweyo okanye iAdWords ukukhuthaza imveliso yakho. Olu hlobo lwentengiso luhlala lusetyenziswa ngamashishini amancinci ajonge ukuthengisa into ngoku, kodwa ingabiza kakhulu kubathengisi. Ukujoliswa kwegama elingundoqo kwi-Adwords kukuvumela ukuba wenze ngokwezifiso iintengiso zakho ukujolisa kwabo basebenzisi bafuna imveliso okanye inkonzo yakho.. Ngokujoliswa kwegama elingundoqo, Iintengiso zakho ziya kubonakala kuphela xa zinomdla kakhulu koko unokukunika.
Umzekelo, ibhlog yefashoni yindawo entle yokuthengisa. Umsebenzisi ukhangela “handbag trends.” Bafumana inqaku kwaye bacofe igama elingundoqo elijoliswe kwintengiso ene-handbag ephezulu. Kuba intengiso ihambelana nomxholo, undwendwe luyakwazi ukucofa kuyo. Oku kwandisa amathuba okuba umntu acofe kwintengiso kwaye athenge imveliso.
Ukujoliswa kwegama elingundoqo kwi-Adwords kusebenza ngokubonisa intengiso yokubonisa okanye intengiso yevidiyo kubantu abakhangela ngenkuthalo iimveliso okanye iinkonzo ozinikezelayo.. Unokujolisa kumaphepha athile ewebhusayithi yakho ukuze intengiso okanye ividiyo yakho iboniswe kwiphepha lewebhu elikhethwa ngumsebenzisi. Kanye xa umntu ecofa kuluhlu lwezinto eziphilayo, intengiso yakho iya kuboniswa, kunye nawo nawuphi na umxholo ofanelekileyo ohambelana negama elingundoqo.
Esinye isicwangciso esidumileyo kwi-Adwords kukusebenzisa i-Google Ads Keyword Tool ukufumana amagama angundoqo amatsha. Ikuvumela ukuba udibanise uluhlu lwamagama angundoqo amaninzi kwaye ulandele umthamo wokukhangela kwisihloko esithile. Ngaphandle koko, isixhobo siya kubonelela ngedatha yevolumu yokukhangela yembali yamagama angundoqo akhethiweyo. La magama angundoqo anokukunceda ukuba uphucule izicwangciso zakho zegama elingundoqo ngokusekelwe kwinto efunwa ngabaphulaphuli bakho. Ukongeza ekujoliseni amagama angundoqo, ukujoliswa kwegama elingundoqo kunokukunceda ulungelelanise isicwangciso sakho ngokuxhomekeke kwixesha okanye iindaba.
Kukho izinto ezimbalwa ezimisela iindleko ngokuchofoza kwi-Adwords. Oku kubandakanya amanqaku asemgangathweni, amagama angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ukunciphisa iindleko zakho ngokuchofoza, qinisekisa ukuba zonke ezi zinto zifanelekile kwaye ziyasebenza. Kwakhona, kubalulekile ukwandisa unqakrazo lwakho lokugqitha (CTR) ukuqinisekisa ukuba ufumana i-ROI ephezulu. Ukumisela i-CTR yakho, yenza iPhepha likaGoogle kwaye urekhode iindleko zocofa ngalunye.
Nje ukuba ube nombono osisiseko wokuba ingakanani na iCPC yakho, ungaqala ukwenza iphulo lakho. Indlela elula yokwandisa iintengiso zakho kukuphucula umgangatho wazo. Okukhona aphezulu amanqaku asemgangathweni, Okuya kusezantsi iCPC yakho. Zama ukwenza umxholo wewebhusayithi yakho kunye nekopi yentengiso, kwaye uqinisekise ukuba iintengiso zakho zifanelekile kubasebenzisi’ uphendlo. Zama ukuphucula umgangatho wakho wamanqaku, kwaye ungagcina ukuya kuthi ga 50% okanye ngaphezulu kwiCPC yakho.
Enye indlela yokunciphisa iCPC yakho kukunyusa amaxabiso akho. Awudingi ukwandisa ibhidi yakho kakhulu, kodwa inokukunceda ufumane utshintsho oluninzi ngemali encinci. Isitshixo kukwazi ukuba ungabiza malini na ngaphambi kokuba utshintsho lwakho lungabi nangeniso. Ubuncinci be $10 inokuzisa umda wengeniso enempilo. Ukwengeza, Okukhona ubhida phezulu, kokukhona uya kuba nakho ukufumana uguqulo olufunekayo.
Ekugqibeleni, ixabiso ngokuchofoza kwi-Adwords kuxhomekeke kwishishini okulo. Umzekelo, ukuba uthengisa a $15 imveliso ye-e-commerce, ixabiso ngonqakrazo ngalunye lwe $2.32 ingenza ingqiqo ngaphezu kwe-a $1 cofa kwi a $5,000 inkonzo. Kubalulekile ukuqonda ukuba iindleko ngokucofa zihluka kakhulu kuxhomekeke kuluphi uhlobo lwemveliso oyithengisayo. Nje, nangona, ukuba yinkonzo okanye ishishini elijongeka njengengcali, ixabiso ngonqakrazo ngalunye liya kuba phezulu.
Kukho izinto ezininzi ezinegalelo kumgangatho wenqaku leentengiso zakho. Unokuphucula iNqaku lakho loMgangatho ngokudala iintengiso ezifanelekileyo kunye namaphepha okufika. Inqaku loMgangatho asiyo KPI, kodwa sisixhobo sokuxilonga esinokukunceda uqonde indlela eliqhuba ngayo iphulo lakho. Sisikhokelo esiya kukunceda ufumane isiphumo esingcono. Kufuneka uhlale ujolise kwiNqaku loMgangatho ophezulu kwiphulo lakho lentengiso. Ukufumana okuninzi kwimikhankaso yakho yentengiso, nanga iingcebiso ezimbalwa:
Ekuqaleni, zama ukukhetha amagama angundoqo afanelekileyo kwiphulo lakho lentengiso. Unokwenza oku ngokusebenzisa isixhobo segama elingundoqo. Isixhobo esikuvumela ukuba ufumane amagama angundoqo afanelekileyo ayafumaneka kuGoogle. Kuya kukunceda ukhethe elona qela lifanelekileyo leentengiso. Ukwengeza, qinisekisa ukuba iintengiso zakho zinegama elingundoqo kwisihloko. Oku kuya kuphucula umgangatho wakho wamanqaku kwaye kwandise amathuba okuba bacofe. Ungajonga ukuba amagama akho angundoqo afanelekile okanye hayi ngokunqakraza kwi “Amagama angundoqo” icandelo kwibar esecaleni yasekhohlo kwaye emva koko ucofe “Phendla imigaqo.”
Ngaphandle kwamagama angundoqo, Kufuneka ujonge kwakhona unqakrazo-ngomlinganiselo weentengiso zakho. Umgangatho ophezulu weNqaku lithetha ukuba intengiso ifanelekile kubaphandi’ imibuzo kunye namaphepha okufikela. Amanqaku omgangatho ophantsi athetha ukuba iintengiso zakho azibalulekanga. Injongo ephambili yeGoogle kukunika abaphandi amava angcono kakhulu kwaye oko kuthetha ukwenza iintengiso zihambelane namagama angundoqo. Umgangatho ophezulu weNqaku lelona lilungileyo kwiintengiso zakho ukuba zifumana ucofa okuninzi kangangoko.
Enye yeendlela ezilungileyo zokuqokelela ubukrelekrele obukhuphisanayo kwi-Adwords kukuphanda abo ukhuphisana nabo. Oku kuthetha ukuqonda uluhlu lwamagama angundoqo, ubume bephulo, inikeza, kunye namaphepha okumisa. Kufuneka uhlale uqhuba uhlalutyo lokhuphiswano ukuze uhlale uphezulu kwabakhuphisana nabo. Okukhona usazi ngakumbi malunga nabo okhuphisana nabo, kuya kuba lula ukuqokelela ubukrelekrele obukhuphisanayo. Oku kunokuba luncedo kakhulu ekwenzeni isicwangciso sokuthengisa. Ukwengeza, kunokuba luncedo ukuchonga amathuba amatsha.
Ezona zixhobo zibalaseleyo zobukrelekrele zihlaziywa rhoqo, ukuze uhlale uhlala inyathelo elinye phambi kwabo okhuphisana nabo. Idatha oyiqokelele kwezi zixhobo iya kukunceda wenze izigqibo ezinolwazi kwaye uhlale uphezulu kwabo bakhuphisana nabo. Kwi-avareji, nazi 29 iinkampani ezinxulumene ngokusondeleyo neyakho. Ngokusebenzisa ezi zixhobo, unokubona ukuba ezi nkampani zenza ntoni kwaye yintoni eziyenzayo kakuhle. Unokufumana kwakhona izicwangciso zabo kwaye uthathe isigqibo sokuba baya kukunceda uphumelele.
I-SimilarWeb sesinye isixhobo esihle sokusebenzisa ubukrelekrele bokukhuphisana. Esi sixhobo sikuvumela ukuba uqhathanise iwebhusayithi yakho nabakhuphisana nabo’ ukubona ukuba luhlobo luni lomsebenzi abawufumanayo. Ukongeza kwi-traffic, unokujonga imimandla kunye nabakhuphisana nabo ukuze ubone ukuba bayanda i-traffic okanye balahlekelwa isabelo semarike. Obu bulumko bokukhuphisana bubalulekile kwintengiso yedijithali. Kuya kufuneka wazi ukuba ukhuphiswano lwakho luphumelele. Ngethamsanqa, kukho izixhobo zasimahla ezinokukunika umbono orhabaxa wokuba umi phi kushishino.
Nje ukuba uchonge abo bakhuphisana nabo, unokuqalisa ukuthelekisa amandla kunye nobuthathaka babo. Ukuba nobukrelekrele bokukhuphisana kubakhuphisana bakho kuya kukunika umda kwaye wenze isicwangciso sakho sokuthengisa sibe ngcono.. Iqela lokuthengisa lingasebenzisa le datha ukuphuhlisa amanyathelo amatsha okuthengisa, kunye nesebe lentengiso lingasebenzisa olu lwazi ukulungisa kakuhle imibhalo yalo yokuthengisa. Kubalulekile ukubandakanya ukuthengisa kunye nengxelo yabathengi xa uceba umkhankaso wakho olandelayo.
Xa usebenzisa i-Adwords, kubalulekile ukukhumbula ukusebenzisa amagama angundoqo abonisa iminikelo yeshishini lakho. Ngamanye amazwi, phepha amagama asetyenziswa ngokubanzi. Kunoko, sebenzisa amabinzana amade njenge “ukuhanjiswa kwebhokisi yemifuno ephilayo,” elilibinzana elikhethekileyo eliya kutsala abathengi abafanelekileyo. Akusebenzi kangako ukusebenzisa amagama angundoqo amaninzi ngokwahlukeneyo, nangona. Kubalulekile ukuqaphela ukuba abathengi abohlukeneyo banokusebenzisa amagama ahlukeneyo ukuchaza iimveliso kunye neenkonzo zakho, ke qiniseka ukuba uludwelisa zonke ezi yantlukwano. Olu tshintsho lunokubandakanya ukwahluka kopelo, iifom zesininzi, kunye nemigaqo yencoko.
Ii-Ads Smart Campaign zikaGoogle zisebenzisa imixholo yamagama angundoqo, ezahlukileyo kumaphulo oPhendlo lukaGoogle. Le mixholo isetyenziselwa ukutshatisa iintengiso zakho ukukhangela umntu anokukwenzela iimveliso okanye iinkonzo zakho. Ngokubanzi, UGoogle ucebisa ubuninzi bemixholo yamagama angundoqo asixhenxe ukuya kwalishumi, kodwa inani lemixholo oyisebenzisayo likuwe. Qinisekisa ukuba usebenzisa imixholo yamagama angundoqo afana nokukhangela abantu abanokusebenzisa ukufumana imveliso okanye inkonzo yakho. Okukhona kuhambelana nomxholo wakho wegama elingundoqo, ngakumbi ukuba iintengiso zakho ziya kuvela kwiphepha leziphumo zophendlo.
Ukudala amaphulo amaninzi yindlela efanelekileyo yokujolisa kwiindidi zeemveliso ezahlukeneyo. Le ndlela, ungagxila ngakumbi kwibhajethi yakho yentengiso kwimveliso okanye inkonzo ethile ngelixa usenza kube lula ukuthelekisa ukusebenza kwamagama angundoqo ahlukeneyo kwiphulo lakho.. Ukwengeza, ungasebenzisa amagama angundoqo ahlukeneyo kwiindidi zeemveliso ezahlukeneyo. Unokwenza amaphulo ahlukeneyo ukuze ngamnye kubo aqaqambise inkalo enye yeshishini lakho. Ungahlela iphulo le-Smart ngokucofa igama layo kwaye ukhethe imixholo yegama eliphambili.
