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Getting the most out of your Adwords campaign is key to increasing ROI and generating traffic for your website. You can use SEO and social media to help you drive traffic to your site and measure your campaign’s profitability. Once your Adwords campaign is profitable, you can increase your budget for a higher ROI. Ukuze uqalise, start with a basic Adwords campaign and supplement it with SEO and social media. Afterwards, you can expand your advertising budget to include additional sources of traffic, such as your blog.
There are several factors to consider when determining the cost of a click in Google Adwords. Umzekelo, while most industries see high CPCs, the average is under $1. Njengomnini weshishini, you must take your ROI into consideration before deciding to spend money on AdWords. The cost of the average click will vary from industry to industry. If you’re marketing a dentist’s office, you can place your ads on the Google search network for patients looking for dental services.
In addition to calculating the average CPC, you should also measure your conversion rate. While AdWords insights will show the last ad clicked, Google Analytics will give you a more detailed picture of your conversion rate. Kwakhona, you should use a feature known as Enhanced CPC, which automatically bids up to 30% higher on keywords that lead to conversions. Page Speed is a huge factor in determining conversions. Studies show that if your page takes longer than two seconds to load, nearly half of your visitors will leave.
Once you have a decent understanding of the various CPC metrics, ungasebenzisa iCPC calculator ukubona ukuba yimalini omawuyichithe. Iindleko ngokucofa i-metric yeyona nto ibalulekileyo kwiphulo lakho lePPC, njengoko imisela ukuba yimalini ekufuneka uyichithe ukwenza imbuyekezo kutyalo-mali lwakho. Iya kugqiba ukuba ngaba kufuneka usebenzise ibhidi ephuculweyo okanye ngesandla ukufikelela kuhlahlo lwabiwo-mali olufunayo. Kuya kukunceda ukuba unqume ukuba loluphi uhlobo lweentengiso oza kuzisebenzisa kunye namagama angundoqo oza kujoliswa kuwo.
Ixabiso elihle ngesixhobo sokucofa liya kukunika amandla okubeka iliso abakhuphisana nabo’ CPC, kunye nomthamo wokukhangela wewebhusayithi yakho. Ezi metrics ziya kukunceda wenze izigqibo ezikrelekrele malunga namagama angundoqo kunye namaphulo entengiso ekujoliswe kuwo. Ekugqibeleni, kufanelekile ukuba utyale imali kwixabiso elisebenzayo ngokucofa isoftware. Qwalasela iindleko zesoftware kunye nexesha lobhaliso phambi kokuba ubhalise. Zininzi iinkqubo ezikhoyo zokukunceda uqhube iphulo lakho leGoogle AdWords ngempumelelo.
Ibhidi ye-CPC ye-Manual ikuvumela ukuba usete ixabiso eliphezulu kwiqela ngalinye lentengiso okanye igama elingundoqo. Olu hlobo lwe-automation ye-bid ikunika olona lawulo, kodwa inokuqhuba iiCPCs phezulu. Ibhidi ngesandla ifaneleke kakhulu kumaphulo asekuqaleni, xa ufuna ukuqokelela idatha engaphezulu malunga namaphulo akho. Ibhidi ye-CPC yeManual ikuvumela ukuba usete ixabiso eliphezulu kwiqela ngalinye lentengiso, ngelixa ukwandisa unqakrazo ngaphakathi kohlahlo lwabiwo-mali oluchaziweyo.
UGoogle ubonelela ngeendlela ezininzi zokubhida iintengiso. Abathengisi abaninzi bajonga izinto ezibonakalayo, Ukucofa, kunye neenguqu, okanye kwimibono yeentengiso zevidiyo. Kodwa xa kuziwa ekubekweni kweentengiso, Kuya kufuneka uyazi ukuba indawo yentengiso kaGoogle. Ubizo lwakho lulo olumisela ukuba zingaphi iintengiso ezivela kwindawo ethile, ke kuya kufuneka uqonde iinuances zefandesi phambi kokuba ubhide. Udweliswe ngezantsi amacebo ambalwa okwenza uninzi lwemodeli yokubhida.
Xa uthatha isigqibo malunga neqhinga lokubhida, qwalasela injongo yephulo lakho. Qinisekisa ukuba injongo yakho kukuqhuba itrafikhi kwiwebhusayithi yakho okanye ukwakha umdla. Kuxhomekeke kwiinjongo zakho, ungafuna ukusebenzisa ixabiso-ngonqakrazo ngalunye (CPC) ibhidi. Nangona kunjalo, ukuba injongo yakho kukukhulisa izikhokelo kunye nokwandisa ukuthengisa, ungafuna ukutyhala imbonakalo kunye noguqulelo oluncinci. Ukuba umtsha kwiAdwords, ziqwalasele iinjongo zakho ngononophelo.
Xa ubiza amagama angundoqo athile, kubalulekile ukubavavanya kwinkqubo yovavanyo lokwahlulahlula. Ukwahlula-uvavanyo kukuvumela ukuba ulinganise inani lengeniso eliza negama elingundoqo ngalinye. Njengokuba, ukuba ibhidi ephezulu yenkampani A yegama elingundoqo $2, baya kubonisa kuphela iintengiso zabo kubantu abangabanikazi beekhompyutha. Ukuba inkampani B ine-a $5 bhid, banokuba nombono owahlukileyo wokuba yintoni a “ekujoliswe kuko” abaphulaphuli ukhangela.
I-metric yexabiso-ngoguqulo yinto ephambili ekufuneka uyiqwalasele xa umisela ukuba yimalini onokuyichitha kwi-AdWords.. Inani lihlala liphezulu kakhulu kunexabiso-ngokucofa ngakunye. Njengokuba, usenokuba uyahlawula $1 kunqakrazo ngalunye, kodwa kwindawo ye-inshurensi, unokuba uchitha ukuya kuthi ga $50. Ukwazi ukuba yimalini yokuchitha kuya kukunceda ugxininise kwesona sicwangciso sibalaseleyo sentengiso. Nazi ezinye iindlela zokumisela ixabiso-ngoguqulo ngalunye:
Ekuqaleni, kufuneka uyazi ukuba ungachaza njani “uguqulo.” Le metric iyahluka ngokuxhomekeke kushishino. Iintshukumo zoguqulo zinokusuka kwintengiselwano yokuthengisa, ukubhalisa, okanye undwendwelo kwiphepha eliphambili. Abathengisi abaninzi basebenzisa i-metric yeendleko-nge-acquisition ukuvavanya ukusebenza kwabo. Kwezinye iimeko, le metric yaziwa ngokuba “ireyithi yokucofa.”
Okukhona ibhidi yakho iphezulu, iphezulu indleko-ngokuguqulwa kwakho kunokuba. Ukwandisa ixabiso lakho kuya kwandisa amathuba akho okufumana iinguqu ezingakumbi, kodwa kubalulekile ukuba uqaphele ubuninzi bemali onokuthi uyichithe ngaphambi kokuba ukuguqulwa kube kungenanzuzo. Umzekelo wexabiso-ngokuguqulwa kwemetric yireyithi yokucofa (CTR) kwiphulo likaGoogle AdWords.
Enye indlela yokulinganisa iindleko-ngokuguqulwa kukulinganisa iindleko zokufumana umthengi. Ukuguqulwa kunokwenzeka xa umsebenzisi ethenga, iirejista ze-akhawunti, Khuphela usetyenziso, okanye ucela ukufowunelwa. Lo mlinganiselo usetyenziswa ngokuqhelekileyo ukulinganisa impumelelo yeentengiso ezihlawulwayo. Nangona kunjalo, ukuthengisa nge-imeyile, njenge-SEO, nayo ineendleko eziphezulu. Kule meko, I-CPC ngumlinganiselo ongcono.
Ngelixa unokuseta i-CPA ekujoliswe kuyo kwi-Adwords, UGoogle usebenzisa ukufunda ngoomatshini abakwizinga eliphezulu kunye neealgorithms zebhidi ngokuzenzekelayo ukumisela eyona bid yeCPC yakho. Kuxhomekeke kubaphulaphuli bakho kunye nemveliso, ungahlawula ngaphezulu kwenjongo yakho yoguqulelo oluthile, ngelixa abanye banokukubiza ngaphantsi kunokuba ulindele. Ekuqhubekeni, le mikhosi ilungelelanisa enye ngaphandle kwaye akuyi kufuneka uhlengahlengise iibhidi zakho zeCPC.
Impumelelo yokuthengisa kwakhona nge-AdWords iye yanda kwixesha elidlulileyo 5 iminyaka. Ixesha lokujonga kwakhona’ yioxymoron yabathengisi, ke yona isuke yaba ngundaba-mlonyeni kule mihla, kwaye ngesizathu esihle. Lixesha elikhethiweyo kumazwe afana neFransi, eTshayina, kunye neRashiya. Kukho amanqaku amaninzi malunga nokuthengisa kwakhona, kodwa eli nqaku liza kuxubusha iingenelo zalo nokuba kutheni lisebenza.
Ingcamango esisiseko emva kokuthengisa kwakhona nge-AdWords kukujolisa iindwendwe ezishiye iwebhusayithi yakho ngaphandle kokuthenga nantoni na. Iintengiso ezifanelekileyo kwiindwendwe zakho’ iimfuno ke zijoliswe kwabo bantu njengoko bekhangela iwebhu. Ukwenza oku, unokongeza ikhowudi yokuthengisa kwakhona ye-AdWords kwiphepha ngalinye lewebhusayithi yakho, okanye kwezinye zazo. Amacandelo okuthengisa ngokutsha anokwakhiwa kusetyenziswa i-Google Analytics. Nje ukuba abatyeleli bahlangabezane neqela elithile leenqobo zokugweba, zongezwa kuluhlu lwakho lokuthengisa kwakhona. Ungalusebenzisa ke olu luhlu ukubabandakanya kuMnatha wokuBonisa.
Ukuze uphumelele idabi elichasene nabantu okhuphisana nabo kwindawo yentengiso ye-intanethi, kufuneka uqonde ubuthathaka babambangi bakho. Ukuba imveliso okanye inkonzo yakho ayibekwanga phezulu kuwo nawaphi na amagama angundoqo, umntu okhuphisana naye usenokuba usebenzisa inzuzo engafanelekanga. Ukusebenzisa izixhobo zobuntlola ezikhuphisana nazo, ungafumanisa indlela yokuthatha ithuba loku ngokuzibetha kwitshaneli engabalulekanga kangako. Obu bulumko bokukhuphisana buya kukunceda ukuba unikeze uhlahlo lwabiwo-mali kumajelo ahlukeneyo kwaye ubeke phambili ingqalelo igama elingundoqo..
Ngokusebenzisa izixhobo zobuntlola ezikhuphisanayo, ungafumana umfanekiso okhuphisana nabo’ isicwangciso sentengiso yedijithali. Ezi zixhobo zinokuqala simahla, izixhobo ezisisiseko kwiinkqubo zokuhlalutya kwinqanaba loshishino. Ezi zixhobo zikunceda ukuba uhlale phezulu kwimfumba kwaye ulawule abantu okhuphisana nabo kwihlabathi le-intanethi. Inyaniso, ngokwezibalo, i-avareji ishishini has ukuya 29 abakhuphisana nabo, ukwenza ukuba kubaluleke kakhulu ukubeka esweni oko okhuphisana nabo benzayo ukuze ufumane i-edge.
Inyathelo elilandelayo kwinkqubo yesicwangciso sePPC kukuhlalutya ukhuphiswano lwakho. Abakhuphisana nabo’ ikopi yentengiso inokukuxelela okuninzi malunga nokuba yintoni ebasebenzelayo kwaye yintoni engekhoyo. Ngobuchule bePPC obukhuphisanayo, uyakwazi ukuchonga okhuphisana nabo’ amagama angundoqo kwaye ufunde ikopi yabo yentengiso ukwenza iintengiso ezisebenzayo ngakumbi. Ukongeza kwizixhobo zePPC ezikhuphisanayo, Izixhobo zokuhlalutya ukhuphiswano lwe-ad-word zinokukunceda ukuba ufumane umngcipheko kubakhuphisana bakho.
Nangona iSpyFu kunye ne-iSpionage zibonelela ngezixhobo ezilungileyo zokhuphiswano zobukrelekrele, ujongano lwazo alunangqiqo ngokoyikekayo. ISpyFu ngumzekelo omhle wale nto, ukubonelela ngeenkcukacha ezicacileyo kuluhlu lwamagama angundoqo kunye nekopi yentengiso. Ikwabandakanya ulwazi malunga namaphepha okuhlalisa umntu okhuphisana naye. Inoguqulelo lwasimahla olukuvumela ukuba ubone ikopi yentengiso ekhuphisana nayo kunye namaphepha okufika. Inika iingxelo ezikhuphisana simahla, kunye nezilumkiso ezintathu zokhuphiswano ezincomekayo ngosuku.
