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I-Adwords yenye yezona ndlela zidumileyo kwaye zinenzuzo kwi-intanethi yokuthengisa. Unokufikelela kubaphulaphuli abaninzi ngoncedo lwe-Adwords. Iqonga likaGoogle sele likhona phantse amashumi amabini eminyaka. Ngokutsho kophando, abathengisi benza iROI ye $116 ibhiliyoni ngonyaka eqongeni, kwaye bafumana umndilili we $8 ngedola nganye abayichitha eqongeni.
Xa uthatha isigqibo sokusebenzisa iGoogle AdWords kwiphulo lakho lokuthengisa, kufuneka uqaphele iindleko zegama ngalinye elingundoqo. Oku kuya kukunceda uhlale kuhlahlo lwabiwo-mali lwakho, kwaye iya kukunika umbono weentsingiselo eziphuhlayo kwiindleko ze-AdWords. Ukufumana ingcamango yeendleko zegama elingundoqo, jonga amagama ayo aphambili alishumi abiza kakhulu eAdWords.
Iindleko ze-AdWords ziyahluka ngokusekelwe kwigama elingundoqo kunye neshishini. Kodwa ngokubanzi, i-avareji yeendleko ngokucofa ngokurhabaxa $2.32 kwinethiwekhi yokukhangela kunye $0.58 kwinethiwekhi yokubonisa. Ucazululo oluneenkcukacha lwe-AdWords metrics luyafumaneka kwiwebhusayithi kaGoogle. Inqaku loMgangatho wegama elingundoqo ngalinye lichaphazela iindleko-ukusebenza kwayo, ke ukuqiniseka ukuba intengiso yakho ineNqaku loMgangatho ophezulu iya kongela imali kwaye intengiso yakho ibonwe ngabasebenzisi abaninzi.
Ukusebenzisa isixhobo sokucwangcisa igama elingundoqo kunokukunceda uqikelele iindleko zamagama angundoqo kwishishini lakho. Esi sisixhobo sasimahla esinikezwe ziintengiso zikaGoogle eziza kukuvumela ukuba ucinge ngemibandela eyahlukeneyo enxulumene neshishini lakho kwaye ufumanise ukuba zeziphi iindleko zomntu ngamnye.. Ukuba awuqinisekanga ukuba ngawaphi amagama angundoqo ongawakhetha, sebenzisa isicwangcisi segama elingundoqo likaGoogle ukufumanisa ukuba yeyiphi imibandela yokukhangela abaphulaphuli bakho abayifunayo.
Iindleko ze-AdWords zixhomekeke ekubeni zingaphi izinqakrazo onqwenela ukuzifeza. Umzekelo, unokuhlawula amagama angundoqo angaziwayo kakhulu kunabanye, kodwa la magama angundoqo aya kwandisa inzuzo yakho. Ungayilawula i-CPC yakho ngokuseta ubuninzi bebhajethi yemihla ngemihla.
Xa uqhuba iphulo usebenzisa iGoogle Adwords, kufuneka wazi ukuba ungawakhetha njani amagama angundoqo afanelekileyo kwishishini lakho. Injongo kukutsala ukucofa okufanelekileyo kwintengiso yakho kwaye ugcine iindleko zakho zokucofa ziphantsi kangangoko. Amagama angundoqo aphezulu azisa i-traffic eninzi, kodwa bayakwazi ukukhuphisana kwaye babiza kakhulu. Ukudala ibhalansi elungileyo phakathi komthamo kunye neendleko bubugcisa kunye nesayensi.
Enye yeendlela ezilungileyo zokwenza oku kukusebenzisa isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo siza kukubonisa inani lophendlo lwegama elingundoqo elithile, kunye neendleko ngokucofa kunye nokhuphiswano lwelo gama elingundoqo. Esi sixhobo siya kukubonisa amagama angundoqo afanayo kunye namabinzana asetyenziswa ngabantu okhuphisana nabo.
Nje ukuba uwazi amagama angundoqo aya kutsala iindwendwe ezininzi, ungayandisa iwebhusayithi yakho ukubatsala. Amagama angundoqo achanekileyo aya kwandisa amazinga akho okuguqula, yehlisa iindleko zakho ngokucofa, kwaye uqhube ukugcwala ngakumbi kwindawo yakho. Oku kuya kubangela iindleko eziphantsi zentengiso kunye nembuyekezo ephezulu kutyalo-mali. Ungasebenzisa kwakhona isixhobo segama elingundoqo ukuza neengcamango zezithuba zeblogi kunye nomxholo.
Enye yeendlela ezilungileyo zokufumana amagama angundoqo afanelekileyo kukusebenzisa ibinzana elihambelanayo kunye nomdlalo ochanekileyo. Amagama angundoqo omdlalo anika abakhangisi olona lawulo lukhulu kwinkcitho yabo. Ezi ntengiso ziya kuvela kuphendlo olunamagama omabini kumbuzo omnye.
Ukubhida kwi-Adwords yenye yezona zinto zibalulekileyo kwiphulo le-AdWords. Injongo kukunyusa unqakrazo, iinguquko, kunye nembuyekezo kwintengiso echithiweyo. Kukho iindlela ezahlukeneyo zokubhida, ngokusekelwe kubaphulaphuli bakho kunye nohlahlo lwabiwo-mali. Iindleko ngokucofa (CPC) lolona hlobo luxhaphakileyo lokubhida, kwaye isebenza kakuhle kwiiwebhusayithi ezifuna ukutsala iintlobo ezithile zeendwendwe. Nangona kunjalo, ayisebenzi kangako kwiiwebhusayithi ezifuna ukuvelisa inani elikhulu lemihla ngemihla. Ibhidi yeCPM isetyenziselwa iintengiso ezivela kwiiwebhusayithi ezinxulumene neemveliso okanye iinkonzo ezikhuthazwayo kwisiza..
Ngaphandle kokuthenga amagama angundoqo, Kuya kufuneka uthathele ingqalelo ukuba mangaphi amaxesha abantu okhuphisana nabo bevela kwiziphumo zokukhangela. Ngokuhlalutya ukuba zininzi kangakanani iintengiso zabo kwiSERP, ungafumanisa ukuba ungagqama njani kukhuphiswano. Ngaphezu koko, Ungajonga kwakhona apho abantu okhuphisana nabo bavela khona kwaye ufumanise ukuba bayabelana ngoluvo lwabo.
Amaphulo e-Smart AdWords ahlula ukubhida kwawo ngokwahlukileyo “amaqela entengiso” kwaye zivavanye ngokwahlukeneyo. I-Smart Bidding isebenzisa ezona ndlela zibalaseleyo zamaphulo akho adlulileyo ukuya kumaphulo akho amatsha. Iza kukhangela iipateni phakathi kweentengiso kwaye yenze ulungiselelo olusekwe kwidatha eyiqokelelayo. Ukuze uqalise, unokufunda isikhokelo sikaGoogle malunga nendlela yokusebenzisa obu buchule.
Ukuba usebenzisa iGoogle Adwords ukukhuthaza iwebhusayithi yakho, kubalulekile ukuqonda ukubaluleka koMgangatho wamanqaku. Le nombolo iya kugqiba indawo yentengiso yakho kunye neendleko. Ukuba unomxholo osemgangathweni ophezulu kwiphepha lakho lokufika kunye neentengiso ezifanelekileyo, uya kufumana uMgangatho wamanqaku aphezulu. Oku kuya kukunceda ufumane indawo engcono kunye ne-CPC ephantsi.
Amanqaku akumgangatho we-AdWords abalwa kwizinto ezininzi. Oku kubandakanya amagama angundoqo owakhethayo kunye neNtengiso ngokwayo. Amanqaku akunika umbono wokuba lisebenza kangakanani iphulo lakho. Amanqaku aphezulu athetha ukuba unokuboyisa amaxabiso aphezulu ngaphandle kokuhlawula imali eninzi kakhulu kwiintengiso zakho. Ikwaqinisekisa ukuba iintengiso ozibekayo azidibanisi neewebhusayithi ezingahambelani nomxholo wendawo yakho..
Umgangatho ophantsi wamanqaku uya kukubiza imali eninzi. Amanqaku asemgangathweni asekelwe kwidatha yembali, ngoko awukwazi ukulindela ukuba igqibelele, kodwa ungayiphucula ekuhambeni kwexesha. Njengokuba, ungawatshintsha amaqela amagama angundoqo angalunganga kwikopi yakho yentengiso. Kungenjalo, ungazinqumamisa ezo ntengiso zineCTR esezantsi kwaye uzibuyisele ezinye.
Ukwandisa iNqaku lakho loMgangatho, kufuneka ulungiselele iphepha lakho lokufika kunye namagama angundoqo. Intengiso yakho kufuneka iqulathe amagama angundoqo afanelekileyo kumxholo wephepha. Kukwabalulekile nokwandisa ikopi yentengiso. Kufuneka ihambelane negama elingundoqo kwaye ibe nombhalo onxulumeneyo oyingqongileyo. Ngokwenjenjalo, uyakuphucula umgangatho wakho weNqaku kwiiAdwords zikaGoogle.
Izandiso zentengiso ziindlela ezintle zokongeza ulwazi oluninzi kwintengiso yakho. Endaweni yokubonisa inombolo yakho yefowuni, ungabandakanya ulwazi olongezelelweyo olufana namakhonkco ewebhusayithi. Kubalulekile ukusebenzisa ezi zandiso zentengiso ngendlela ehambelana nenxalenye yokuqala yentengiso yakho. Ngokudibanisa ezi zongezo zentengiso kwintengiso yakho, uya kukwazi ukufikelela ngakumbi kubathengi abanokubakho.
Kukho iintlobo ezimbini zezandiso zentengiso: i-manual kunye ne-automation. Ngelixa izandiso zezandla zifuna ukusetwa ngesandla, Izandiso ezizenzekelayo zinokusetyenziswa ngokuzenzekelayo nguGoogle. Zombini iintlobo zingongezwa kumaphulo, amaqela entengiso, kunye neeakhawunti. Ungakhankanya nexesha losuku apho izandiso zakho ziya kuqhuba. Qiniseka nje ukuba useta ixesha lokuba ziboniswe, njengoko ungafuni abantu bafowunele intengiso yakho ngexesha leofisi.
Izandiso zentengiso zinokunceda ukuphucula umgangatho wakho wokukhokela. Banceda ukuba bafanelekele abathengi abanokubakho, ethoba ixabiso lakho ngelothe nganye. Ukongeza, banceda intengiso yakho ifumane isikhundla esingcono kwi-injini yokukhangela. UGoogle usebenzisa izinto ezininzi ukumisela indawo yentengiso kwiziphumo zokukhangela.
I-Sitelinks nayo luhlobo lokwandiswa kweentengiso. Zivela kumgca omnye ukuya kwemibini ngaphantsi kwentengiso yakho kwaye zinokubandakanya inkcazo emfutshane. Ezi zandiso zinokuba luncedo ekunyuseni izinga lokucofa, kodwa kufuneka isetyenziswe ngokuthembekileyo.
Ireyithi yokucofa kwimikhankaso ye-Adwords yi-avareji yenani labantu abacofa kwintengiso. Olu luhlu lusetyenziselwa ukugweba indlela iphulo lentengiso elisebenza ngayo. Izinga eliphezulu lokucofa liya kwandisa amathuba akho okuguqula. Ukusebenzisa amagama angundoqo afanelekileyo kwiimveliso kunye neenkonzo zakho kuya kuphucula ukusebenza kwentengiso yakho.
Ireyithi yokucofa ibalwa ngokwahlula inani lonqakrazo ngenani lemibono. Ngokubanzi, iintengiso ezivelisa izinga eliphezulu lokucofa zijoliswe kwiimveliso zexabiso eliphezulu kunye neenkonzo. Nangona kunjalo, iivenkile ze-intanethi ziya kuba neeCTR eziphantsi. Ukwandisa i-CTR yakho kuya kukunceda uphucule i-ROI yakho ngokujolisa kumthengi wakho ofanelekileyo.
Ukunyuka kwe-CTR ilingana nengeniso eyandisiweyo kunye nokuguqulwa okwandisiweyo. Iitshaneli zePPC zivelisa itrafikhi eqhutywa nenjongo ngakumbi kuneminye imithombo yendlela. Nangona kunjalo, ireyithi yokucofa kwintengiso ethile inokuchaphazela uguqulo kunye nengeniso. Ngenxa yoko, kubalulekile ukujonga rhoqo i-CTR yakho kwaye wenze i-tweaks njengoko kuyimfuneko.
Ireyithi yokucofa kwiintengiso ezibonisiweyo isezantsi kuneentengiso zokukhangela. Oku kungenxa yokuba abantu ngokubanzi abacofa kwiintengiso zentengiso kuba besoyika iintsholongwane okanye olunye uhlaselo. Ireyithi yokucofa intengiso yokubonisa iqhelekile 0.35%. Ungalufumana olu lwazi kwizibalo zentengiso.
