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Phakathi kweenzuzo ezininzi zeGoogle Adwords kukuba ihambelana ngokuzenzekelayo nabathengisi’ isiqulatho sentengiso kumaphepha ompapashi. I-Adwords ivumela abakhangisi ukuba banyuse i-traffic kwiiwebhusayithi zabo kwaye babelane ngengeniso kunye nomshicileli. Ikwanceda abapapashi ukuba benze imali ngomxholo wabo ngokubeka iliso kunqakrazo lobuqhophololo. Funda ngakumbi malunga ne-Adwords kunye neenzuzo zayo. Kungenjalo, ndwendwela iwebhusayithi yenkxaso ye-Adwords yeGoogle ukuze ufunde ngakumbi. Isimahla kwaye isebenza kakhulu!
Ngokungafaniyo neentengiso zesiko lokubonisa, Intengiso yePPC kwiqonga leAdwords likaGoogle isebenzisa ifandesi yexabiso lesibini ukumisela iCPC. Umniki-maxabiso ufaka isixa (ebizwa ngokuba “bhid”) kwaye emva koko ulinde ukubona ukuba intengiso yabo ikhethelwe umboniso. Xa bephumelele, intengiso yabo ivela kwiphepha leziphumo zenjini yokukhangela. Abakhangisi banokujolisa kwiindawo ezithile okanye izixhobo, kwaye banokuseta izilungisi zebhidi ngendawo.
Ngeziphumo eziphezulu, umkhankaso wePPC ophumelelayo kufuneka usekwe kuphando lwegama elingundoqo kunye nokudalwa kwephepha lokufika elilungiselelwe elo gama elingundoqo. Amaphulo afanelekileyo enza iindleko eziphantsi, kuba uGoogle uzimisele ukuhlawula kancinci kwiintengiso ezifanelekileyo kunye nephepha lokufika elanelisayo. Yahlula amaqela entengiso, umzekelo, inokunyusa izinga lokucofa kunye neNqaku loMgangatho weentengiso zakho. Kwaye ekugqibeleni, eyona nto ifanelekileyo kwaye iyilwe kakuhle intengiso yakho, kokukhona intengiso yakho yePPC iya kuba nenzuzo enkulu.
Intengiso yePPC sisixhobo esinamandla sokukhuthaza ishishini lakho kwi-intanethi. Ivumela abathengisi ukuba bajolise kubaphulaphuli abathile ngokusekelwe kumdla wabo kunye nenjongo. Banokulungelelanisa amaphulo abo kwiindawo ezithile zejografi, izixhobo, ixesha losuku, kunye nesixhobo. Ngokujolisa okufanelekileyo, Ungafikelela ngokulula kubaphulaphuli ekujoliswe kubo kakhulu kwaye ukwandise ukusebenza kwephulo lakho lentengiso. Nangona kunjalo, akufunekanga uyenze wedwa, kuba kunokukhokelela kwilahleko. Ingcali inokukunceda ukuba wenze iphulo lakho lePPC ukwandisa imbuyekezo kutyalo-mali lwakho.
Ukuze ufumane ukuvezwa ngeGoogle AdWords, kufuneka ukhethe amagama angundoqo kwaye usete ibhidi ephezulu. Iintengiso kuphela ezinamagama angundoqo anxulumene neshishini lakho eziya kuboniswa xa abantu besebenzisa amagama angundoqo. La magama angundoqo anokukhokelela kuguqulo. Nangona kunjalo, kukho izinto ekufuneka uziqwalasele phambi kokuba uqalise iphulo lakho. Ngezantsi kukho iingcebiso zempumelelo. Ezi azenzelwanga ukuba zithathe indawo yemizamo yakho ye-SEO. Kodwa banokukunceda ukuba ufumane okuninzi kwiphulo lakho lentengiso.
Yazi abaphulaphuli bakho kwaye wenze ikopi yentengiso enyanzelekileyo kwaye ifanelekile. Ikopi yentengiso oyibhalayo kufuneka isekelwe kuphando lwakho lwemarike kunye nomdla womthengi. UGoogle unikezela ngeengcebiso kunye nesampulu yokubhala intengiso ukukunceda ubhale ikopi yentengiso enomtsalane. Xa sele uyenzile le nto, ungangenisa ulwazi lwakho lokuhlawula, iikhowudi zokuthengisa, kunye nolunye ulwazi. Intengiso yakho iya kupapashwa kwiwebhusayithi kaGoogle ngaphakathi 48 iiyure.
Ngaphezu koko, ungasebenzisa iphaneli yokulawula kwi-Adwords ukujolisa iisayithi eziyinxalenye yenethiwekhi yeGoogle. Obu buchule bubizwa ngokuba yi-Site-Targeting. Ungabonisa iintengiso kubasebenzisi asele bendwendwele indawo yakho. Obu buchule bonyusa izinga loguqulo lwakho. Kwaye, ekugqibeleni, ungalawula uhlahlo lwabiwo-mali lwephulo lakho. Kodwa, ukwandisa ukusebenza kwephulo lakho, qiniseka ukuba usebenzisa eyona ifomathi yentengiso ingabizi kakhulu.
Iindleko ngokuchofoza kwi-Adwords kuxhomekeke kwizinto ezininzi, kuquka inqaku lomgangatho, amagama angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ezi zinto kufuneka zonke zihambelane neentengiso, kunye neCTR (nqakraza-ngomlinganiselo) kufuneka ibe phezulu. Ukuba iCTR yakho iphezulu, ibonisa kuGoogle ukuba indawo yakho iluncedo. Kwakhona kubalulekile ukuqonda i-ROI. Eli nqaku liza kugubungela ezinye zezinto eziqhelekileyo ezichaphazela iindleko ngokucofa kwi-Adwords.
Ekuqaleni, qwalasela iMbuyiselo yakho kuTyalo-mali (I-ROI). Ixabiso ngokucofa iidola ezintlanu ngedola nganye echithwe kwintengiso yinto elungileyo kumashishini amaninzi, njengoko kuthetha ukuba ufumana iidola ezintlanu kwintengiso nganye. Lo mlinganiselo unokubonakaliswa njengeendleko ngokufunyanwa (CPA) ye 20 ipesenti. Ukuba awukwazi ukufikelela kulo mlinganiselo, zama ukuthengisa ngokunqamlezayo kubathengi abakhoyo.
Enye indlela yokubala ixabiso lakho ngonqakrazo ngalunye kukuphindaphinda ixabiso lentengiso nganye ngenani labatyeleli abacofe kuyo.. UGoogle ucebisa ukuba kusete obona buninzi beCPC $1. Ixabiso lezandla ngokucofa ngokubhida, kwelinye icala, kuthetha ukuba useta eyona CPC iphezulu ngokwakho. Ixabiso lemanuwali ngokucofa ngokubhida liyohluka kubuchule bebhidi obuzenzekelayo. Ukuba awuqinisekanga ukuba yeyiphi eyona CPC ephezulu, qala ngokujonga isixa sabanye abathengisi’ iintengiso.
Ukuphucula umgangatho womgangatho wephulo lakho le-Adwords, kufuneka uqonde amacandelo amathathu amanqaku asemgangathweni. La macandelo abandakanya: impumelelo yephulo, amagama angundoqo kunye nekopi yentengiso. Kukho iindlela ezininzi zokwandisa iNqaku lakho loMgangatho, kwaye nganye kwezi iya kuba nefuthe ekusebenzeni kwephulo lakho. Kodwa kuthekani ukuba awuyazi into abayiyo? Ungakhathazeki. Ndiza kuchaza indlela yokuphucula la macandelo mathathu, ngoko unokuqala ukubona iziphumo ngokukhawuleza!
Ekuqaleni, misela i-CTR. Le yipesenti yabantu abacofa ngokwenene kwintengiso yakho. Umzekelo, ukuba unayo 500 Imibono yegama elithile elingundoqo, Inqaku lakho loMgangatho liya kuba 0.5. Nangona kunjalo, eli nani lizakwahluka kumagama angundoqo ahlukeneyo. Ngoko ke, kunokuba nzima ukugweba umphumo wayo. Amanqaku asemgangathweni oMgangatho aya kuphuhliswa ngokuhamba kwexesha. Inzuzo ye-CTR ephezulu iya kucaca ngakumbi.
Ikopi yesikhangiso kufuneka ihambelane namagama angundoqo. Ukuba intengiso yakho ibangelwa ngamagama angundoqo angasebenziyo, inokubonakala ilahlekisa kwaye ingahambelani negama elingundoqo ojolise kulo. Ikopi yentengiso kufuneka ithandeke, ukanti ayimki ekubalulekeni kwayo. Ukwengeza, kufuneka ijikelezwe ngokubhaliweyo okufanelekileyo kunye namagama okukhangela. Le ndlela, intengiso yakho iya kubonwa njengeyona ifanelekileyo ngokusekwe kwinjongo yomphandi.
Ukuba umtsha kwi-A / B yokuvavanywa kokwahlula kwi-Adwords, unokuzibuza ukuba ungayiseta njani. Kulula ukuseta kwaye usebenzise iindlela zovavanyo oluqhutywa yidatha ukwenza imikhankaso yakho ye-AdWords isebenze kangangoko. Ukwahlula izixhobo zovavanyo ezifana ne-Optmyzr yindlela efanelekileyo yokuvavanya ikopi entsha kwinqanaba elikhulu. Esi sixhobo sikunceda ukuba ukhethe ifomathi ye-ad engcono kakhulu ngokusekelwe kwidatha yembali kunye neemvavanyo ze-A / B zangaphambili.
Uvavanyo lokwahlulahlula kwi-SEO yindlela entle yokwandisa iwebhusayithi yakho kutshintsho lwe-algorithm kunye namava omsebenzisi. Qinisekisa ukuba uvavanyo lwakho luqhutywa kwindawo enkulu ngokwaneleyo; ukuba unamaphepha ambalwa kuphela okanye i-traffic encinci ye-organic, iziphumo aziyi kuthenjwa. Ukunyuka okuncinci kwimfuno yokukhangela kunokubangela ukunyuka kwamaxabiso, kunye nezinye izinto zinokuba nefuthe kwiziphumo. Ukuba awuqinisekanga ukuba uqhuba njani uvavanyo lokwahlulahlula, zama isixhobo sovavanyo lwe-SEO samanani njengeSplitSignal.
Enye indlela yokwahlula uvavanyo kwi-SEO kukwenza utshintsho kumxholo wamaphepha akho okufika. Njengokuba, ukuba ujolise igama elingundoqo elithile, ungatshintsha isicatshulwa kwikopi yewebhusayithi yakho ukuze wenze umdla ngakumbi kumsebenzisi. Ukuba wenza utshintsho kwiqela elinye kwaye ubone ukuba yeyiphi inguqulelo efumana olona nqakrazo lukhulu, uyazi ukuba iyasebenza okanye ayisebenzi. Kungenxa yoko le nto uvavanyo lokwahlulahlula kwi-SEO lubalulekile.
Iindleko ngokuFumana (CPA) kunye neNdleko ngoguqulo ngalunye (CPC) Ngamagama amabini awafani. I-CPA sisixa semali esifunekayo ukuthengisa imveliso okanye inkonzo kumthengi. Umzekelo, ukuba umnini wehotele ufuna ukubhukisha ngakumbi, banokusebenzisa iiNtengiso zikaGoogle ukufumana izikhokelo ezininzi. Nangona kunjalo, eli nani alibandakanyi iindleko zokufumana inkokeli enomdla okanye umntu onokuba ngumthengi. Ixabiso ngoguqulo ngalunye yimali umthengi ayihlawula ngokwenene ngenkonzo yakho.
Iindleko ngokucofa (CPC) kwinethiwekhi yokukhangela iyahluka ngokuxhomekeka kwishishini kunye negama elingundoqo. I-avareji yee-CPC $2.32 ngokucofa kuthungelwano lokukhangela, ngelixa ii-CPC zokubonisa intengiso yenethiwekhi zisezantsi kakhulu. Njengezinye iindlela zentengiso, amanye amagama angundoqo axabisa ngaphezulu kunamanye. Amaxabiso e-Adwords ayahluka ngokusekelwe kukhuphiswano ngaphakathi kwimarike. Amagama angundoqo abiza kakhulu afumaneka kumashishini akhuphisana kakhulu. Nangona kunjalo, I-Adwords yindlela esebenzayo yokukhuthaza ishishini lakho kwi-intanethi.
Ngaphandle kweendleko zoguqulo ngalunye, i-CPC nayo iya kukubonisa ukuba mangaphi amaxesha undwendwe luthathe inyathelo. Ukuba ithemba licofa kwiintengiso ezimbini, kufuneka agqithise ingeniso kuzo zombini kwiikhowudi zoguqulo. Ukuba umthengi uthenge iimveliso ezimbini, i-CPC iya kuba ngaphantsi. Ngaphezu koko, ukuba undwendwe lucofa kwiintengiso ezimbini ezahlukeneyo, mabazithenge zombini, ithetha ukuba PS50 iyonke. Yale, i-ROI elungileyo iya kuba nkulu kune-PS5 ngonqakrazo ngalunye.
